The Ontarion March 14th 2013

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T h e Un ive r s i t y o f Gu e l ph ’ s I n d ep en d en t Stu d en t New sp ap er

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Target’s turned its target on the Royal City Target debut in Guelph is met with excitement and uncertainty   The recent opening of Target on March  sparked citywide curiosity as shoppers traveled to explore the grand opening of the American shopping chain’s pilot stores. Being one of the first Target store locations in Canada, Guelph was inundated with what this new arrival could mean for existing businesses. Ranging from groceries to clothing, Target seems to have it all. However, not everyone is convinced that Target is as big as it seems. Eveline Adomait, assistant professor of Economics at the University of Guelph stated, “I’m not really sure what the impact will be.” Adomait mentioned that the existing land used to have a Zellers, which Target acquired the leaseholds for back in . As a result, the company is simply replacing an existing comparable store. “It doesn’t strike me that it

should be a big worry. There is already a Wal-Mart in town, and other big box stores, that I don’t think the impact of Target coming to Guelph would be huge,” added Adomait.

“Downtown always has unique items. It has things you cannot find in a Target or anywhere else.” – Rhonda Alan Situated beside large chain grocery stores and Stone Road Mall, Target seems to fit well into the environment. Scott Lester, a third-year University of Guelph student and allegedly the first

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The store opened last week, bringing with its American-only goods a sense of uncertainty about the effects of the giant on Guelph’s economy. person to purchase an item from need anything besides groceries, Rhonda Alan, the owner of SecTarget views, sees both the pos- I will likely check out Target to ond Look on Quebec Street. She itive and negative benefits to see if they have any good deals,” maintains a lack of concern about the company’s introduction to added Lester. the grand opening, likening the Guelph, from a student’s point However, Lester will not be the opening to that of Wal-Mart sevof view. company’s personal mascot any- eral years ago. “[Target] is in a great location time soon, stating, “Will I be an “Downtown is always special, so and offers a wide range of prod- avid shopper at Target... no, most I wouldn’t be worried,” says Alan. ucts, which makes shopping likely not.” There are however many simquicker and easier. Time is of the As for the effects of Target on ilarities between Target and essence for university students downtown, Adomait said that Wal-Mart. so a business that caters a wide “[it] is a different niche market “Target is basically the exact range of products is likely to be anyways, so I’m not sure Target same thing as the Wal-Mart in enticing for students,” said Les- is going to be a competitor.” Her Guelph, just in a more practical ter. Lester notes that he will most opinion is just one of many re- location with respect to the unilikely only be purchasing grocer- ceived by the downtown core. versity population,” said Lester. ies from the chain store, which is Filled with a plethora of con- Additionally, Adomait pegs Walquite unlike his initial purchase of signment shops, cafes, restaurants Mart to be Target’s competition, a Disney Tarzan DVD. and specialty stores, Downtown commenting, “I think Wal-Mart is “As a student, what I shop for Guelph has its own market. the one that is going to be worried.” the most is groceries. Most of my “Downtown always has unique However, only time will tell purchases throughout the year are items. It has things you cannot find if Target will benefit or hurt the at No Frills and Metro. Now, if I in a Target or anywhere else,” said Guelph community.


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