Brand Guidelines
Welcome to the Access World Brand Guideline documentation. This document has been prepared to help you with using the Access World brand, and creating a uniform brand experience to our users across all the platforms. Refer to this document while creating web, interactive or print materials for Access World.
Keywords Innovative Latest Technology Strong Infrastructure Service Excellence Transparent Fair Pricing Trustworthy Carrier Neutral
bold welcoming reliable
The access world logo is bold, at the same time it is cool and welcoming and speaks about trust and reliability.
Brand Elements Our brand is made up of number of variations of the main brand; optimised for contextual usage where each variation has a role to play. Please use the appropriate variation in the given context to ensure the greatest impact of the brand.
Logotype
Favicon
Monochrome Use the monochrome version of the logo where only black-andwhite or one-colour (black or Access Blue) printing is available
Typeface Avenir Black
AbBbCcDdEeFf UuVvWwXxYyZz !@#$%
Avenir Regular
AbBbCcDdEeFf UuVvWwXxYyZz !@#$%
Colours Access Blue, or the “Electric Blue” is our hero colour. It signifies access to technology and the dawn of innovation. The Sky Blue accent represents friendliness and affordability.
Access Blue HEX #00549A C100 M75 Y10 K0 R0 G85 B154 Sky Blue HEX #81D5F8 C44 M0 Y0 K0 R129 G213 B248 White HEX #FFFFFF C0 M0 Y0 K0 R255 G255 B255
Our Logo Access World logo is a circular disc, with a sky blue accent and the words “access” and “world” engraved inside the disc. There are no further logotypes attached.
Sizing The Access World logo is a circular logo. The height of the logo is always equal to the width of the logo.
Smallest recommended diameter of the logo is 20mm.
X
Y
Spacing For each “Y� sized logo, the spacing around the logo must be Y/5. Eg. 50mm width and 50mm height logo would have a 10mm margin in all sides.
Y/5
Y
Logo Prohibitions
Do not use the logo without the circular disc and the accent.
Do not use the logo against our base colour.
Do not change the colour of our logo
Do not skew, rotate or stretch our logo.
Logo Prohibitions Buy this server plan online.
Do not stylise the logo with glows, outlines or other special effects.
Maintain the spacing guideline and do not bring objects too close the logo.
Do not change the font of our logo.
Do not use the logo over too busy and undistinguishable background.
Iconography The Access World brand and the stationery use iconography to denote services, products or features provided by the company. The icons used should be unique, have a personality and should enhance the branding experience.
Types of icons to be used
Types of icons to be avoided
Photography The photographs in the Access World communication materials must reflect the brand keywords, and must be welcoming to the customers. Do not use stock photos, generic product photos or headshots that do not communicate the brand message.
Do
Don’t
Tone and Pitch The text in the communication materials, as well the the verbal communication of Support and Sales staff to customers must reflect the promise the brand carries. Communication may be done in English as well as Nepali languages.
“Password expired - Create New.” “Your password has expired. Please click here to create a new password.” “New offer! Big 25% off on DBA.” “New Offer: Sign up now and receive 25% off on Database Administration fees.” “Would you like to take PO Bandwidth for Rs.XX?“ “We would love to offer you Public Outbound Bandwidth starting at Rs.XX per month.“
Thank you Access World Pvt. Ltd. 5F Bhatbhateni, Krishna Galli Pulchowk, Lalitpur Nepal Phone 98010 00575 Sales sales@accessworld.net Support support@accessworld.net Billing billing@accessworld.net Other info@accessworld.net