INDEX HISTORY OF THE FOUR HUNDRED EVENT DESCRIPTIONS MR K PEARCE CEO MR.ALEXANDER ISAAC MR.L EHLERS DIRECTOR STRUCTURE SPONSORSHIP EVENT DETAIL PLAN CONTACT
The Four Hundred, Holding Compa ny Opi mus group ltd E: keith@t he fourhund red.c o. uk
HISTORY OF THE FOUR HUNDRED On e of th e most pr e st i gi ou s s oci al even t s h eld in New York in th e l at e 190 0’s, was th e fa mou s C ar ol i n e W ebst er Ast or’ s Janu ar y B all. She was the wife of a wealthy American attorney, politician, businessman, and newspaper publisher Mr. William Astor.
Caroline used her position within the wealthy community to grant herself protector status of the ‘old wealth’ against the increasing numbers of the Nouveau riche. Her an nu al Janu ar y ball was th e soci al even t of th e year and as h er gu est l ist gr ew sh e call ed u pon Ward M cAl l i st e r, a wel l - kn o wn so ci al i t e, to r edu ce it to fo ur hu n d r ed . Th e n u mber h ad no t ru e si gn i fi can ce be cau se n ew mi l l i on ai r es soon r ecei ved the soci al r e co gn i t i on to wh i ch, by A me r i can st an d ar d s of con s pi cu ou s s pen d i n g, th e y wer e ent i tl ed . Rather, "The Four Hundred" became a cliché denoting social exclusivity. Caroline Astor would throw lavish parties and receptions at her house on Fifth Avenue.
Where Dreams Become Luxurious Realities Th e Four Hu n dr ed Gal a will be a sh o wc ase of the mo st exq u i si t e l u xu r y i t e ms to the world’ s elit e. Th e cli en t s will h ave the o p p or t u n i t y to exh i bi t and sel l to the most i n fl u en t i al f a mi l i es, su c ce ss fu l bu si n es s o wn er s And i n du l gen t bu yer s in a single v e n u e .
The World’s Best Under One Roof Indulging in all finer things in life, buyers will be able to experience the most tasteful art, view the absolute latest in exquisite holiday destinations and even be offered the ultimate in luxury accommodation. With the extensive representation of the world’s best designers, buyers will be privé to some Of the best cou t ur e, j ewel l er y, wat ch maki n g, d ecor it e ms or fu r n i t u r e. The on st age wor l d Class entertainment will keep the elite clientele mesmerized throughout the day.
THE PERFECT TEAM Keith Pearce Chief Executive Director With hi s ext en si ve kn o wl ed g e of S al es, M ar k et i n g and B u sin ess M an a g e men t whi ch Mr. P ear ce gai n ed th r ou gh his MB A and BSc De gr ees and his year s of ex per i en ce as a di a mon d and co m mo d i t i e s mer ch an t th r ou gh ou t the w or ld , the kn o wl ed g e he br in gs to the pl an n i n g of t hi s even t is i mme a su r a bl e. Li ke no oth er, Kei th P ear ce has at t en d ed, pl an n ed , man ag ed or p ar t i ci pat ed i n some of the world’ s most excl u si ve gal a even t s. Th er e f or e he has a good u n d er st an d i n g of the e xp e ct at i on s and woul d see t hat Th e Four Hu nd r ed is all it is exp ect ed to be and mo re.
With personal experience gained in launching and marketing yacht shows, regattas and other sea water events, the CEO of Opimus Investments Ltd, Mr. Keith Pearce is an ideal Chief Director to the very capable team of directors and managers who have planned The Four Hundred. Not on l y h as Mr. P ear ce at t en d ed a ga mu t of w or l d wi d e even t s su ch as le Gr and B all ( Vi en n a) or the Joh an S tr au ss B all ( Vi en n a) , but he h as als o pa r t i ci p at ed in man y. He can add to his pl en ti fu l r ep er t oi r e the St Barth’ s R eg at t a, th e Ki n g of S pai n R eg at t a, C an n on b al l , the Isle of man TT as well as the Fast n et R ace. These to name just a few.
THE PERFECT TEAM Alexander Isaac Executive: Design/Sales Alex has worked in the luxury design industry for over 15 years with a multi generational family background in high end interiors. He grew up in the profession, his grandparents and parents both running market leaders in interior decoration companies. After a departure studying engineering and law, he cut his teeth as associate director at Bannenberg Designs for 8 years, Bannenberg have a reputation as the industries frontrunner in Super yacht interior design. Capitalising upon this experience he joined the Royal and luxury furniture atelier LINLEY where as a member of the senior management team and Creative Director, he oversaw a total regeneration of the brand, acuminating in one year a record of profitability and the sale of the brand to new investors in 2014.
Alex sits as a consultant non-executive director for the 400 club, with a remit to Give advice on luxury suppliers, his wealth of knowledge and personal database Of contacts based on years of experience is invaluable.
THE PERFECT TEAM Ludwig Ehlers Executive Director: Project Management Mr. Ehlers will be focusing on the logistical dynamics of the entire event. Lu d wi g Eh l er s, a hi gh l y of P r oj ect M an a ge men t year s h as been t r u st ed st r u ctu r al and l o gi st i c al
co m mi t t ed and mot i vat ed me mber t ea ms in L on d on for th e past 17 to co-or d i n at e and man a ge al l as pect s of Th e Four Hu n dr ed.
His per s on al su cces s wi th in the bu i l d in g i n du st r y and the su cc ess fu l h an d o ver s on pr oj ect s r an gin g bet we en £10 m and £1 50 m h as h i gh l i gh t e d hi m as an i d eal can d i d at e to o ver see t hi s ver y i mpor t an t part of th e e ven t. With particular care taken of the client’s needs and understanding the meeting of tight deadlines the dynamic Mr. Ehlers is sure to have just as much success here as in his experience on large building projects.
ORGANISATIONAL STRUCTURE
Keith Pearce Chi e f E xe c ut i ve Di r ect or
Alexander Isaac E xe c ut i ve d e s i g n / Sa l es
Lud wi g Eh l er s Executive Director Project Management
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Acc ou n t M an a ge men t C on t r a ct s M an a ge me n t Su b- C on t r act or M an a ge me n t F in an ci al M an ag e men t
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S al es & M ar ket i n g M an a ge men t Desi gn & In t er i or lay- out C u st o mer Data S p on s or sh i p & M ed i a Li ai son I nv it ati o ns M an ag em ent
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Structur e & Building Lay- outs L o gi st i c M an a ge men t Health & Safet y S ecu r i t y Su b- C on t r a ct i n g M an a ge me n t
Sponsor Opportunities Th e Four Hu n dr ed is sur e to att r act c or p or at i on s to bec o me sp on sor s of the even t , pa yi n g fees for var i ou s cat e g or i es of sp on s or sh i p wh i ch ma y in cl u d e: of fi ci al sp on sor, o f fi ci al su ppli er, ass oci at e co mpan y, or c ol l a b or at i n g co mpan y. C or por at i on s ma y sp on s or sp eci fi c el e men t s wi th i n the e ven t, su ch as t r an spor t of d el e gat e s or vi si t or s or a spe ci fi c bu i l d in g or ar ea su ch as the ‘food h all ’ or ‘ be ver ag e ar ea’. In th ese ci r cu mst an c es, th e con t r i bu t i on s of spon s or s ar e r efl e ct ed as cost sa vin gs to the even t or g an i z at i on , r ed u ci n g th e ven u e hir e, capi t al eq u i p me n t , and op er at i on s cost s. Th es e sa vin gs w ou ld , t h er ef or e, n ot be r efl ect ed as r e ven u es. E ach of the s p on s or sh i p cat eg or i es wil l be ti ed to a par t i cu l ar l e vel of fi n an ci al su p p or t ( fr o m the sp on so r to the even t i t sel f ) and each wil l have a spe ci fi c ben efi t s pac ka ge ass o ci at ed wi th it - su ch as th e e vent pr o vi d i n g to th e co mp an y a cer t ai n nu mber of en tr a n ce ti cket s and the li ke. A full fi n an ci al o ver vi e w of s pon s or sh i p o pt i on s wil l be mad e a vai l abl e to i nt er est ed par t i es. As thi s will be a two d ay e ven t, the i n it i al cost s wo uld be u pwar d of £1 ,5 0 0, 00 0. We as a c o mp an y have a d at a base of weal t h y in d i vi d u al s wh o want to at t end wit h now a fast gr owi n g list of the world’ s l ead i n g l u xu r y br an d s si gn i n g for exh i bi t or space i n cl ud i n g man y en t er t ai n er s r ead y to per f or m on our st age. This will be the event of the year!
Food & Beverage We plan to also have beverage providers at various strategic placements points throughout the entire venue too. Agai n th ese wou ld r an ge fr om th e most exq u i si t e dr i n ks, ch a mp a gn es and win es to mor e r efr e sh i n g th ir st q u en ch er s. Th e i n vol ve me n t of fa mo u s ch efs or well kn own food gu ru s will al so add to the pu r e exci t e men t of t he e ven t. P ar ti ci p at i n g cu st o me r s ( E xh i bi t or s and E n t er t ai n me n t Su p pl i er C o mp an i e s) wil l be i ssu ed with a l i mi t ed n u mber of i n vi t at i on s to be sent to t h eir cl i en t s/ bu yer s of ch oi ce. Th ese will be r ecor d ed to en su r e th at no d u pl i c at i on of i n vi t at i on s occu r s. A sin gl e i n vi t at i on onl y is i ssu ed to all pr os pe ct i ve at t en d e es; t hi s wil l all ow for a wi d er var i et y of vi si t or s and wou ld ex pan d the d at a bas e n eed ed for fu tu r e pl an n i n g.
S ome par t i ci p an t s will d e vel o p and o per at e food and be ver a ge f aci l i t i es at t h ei r own expen se as exh i bi t o r s and th ese wil l be l oc at ed wi th i n the ven u e pr o vi d ed . These facilities should range from elegant or casual tasting either with entertainment or without to true gourmet cuisine
Invite It is kn own th at est i mat i n g at t en d an ce n u mb er s is su bj ect to a var i et y of fa ct or s, man y of whi ch are be yond the con t r ol of th e or gan i zer s, and th er e f or e a f ea si bi l i t y st ud y of all i n vi t ed gu est s will be n eces sar y in ord er to have r eal i st i c at t en d an ce pr oj e ct i on s. By pr o f essi on al mar k et i n g and pr oper med i a and ad ver t i si n g co ver a ge th e or g an i zer s pl an to su c c ess fu l l y cr eat e e vent an t i ci pat i on li ke n on e other. B oth cu st o mer s as well as i n vi t ed gu est s woul d n ot want to mi ss th i s sp ect a cu l ar e ven t. With th e br il l i an t exe cu ti ve t eam w or ki n g h ard to cr eat e the most a ma z in g e ven t ever to hit the Eli t e S cen e, thi s e vent will onl y gr ow fr o m st r en gt h to st r en gth in year s to co me.
The Venue
Special Features -
C h apel Four R esta u ra nts St age wit h fi tt ed t u r nt abl e S ecure Ent ra nc e Vid eo S u r vei l l an c e Video wall Vip R est r o o ms S ecur e dr op off zon e Hi d d en fr o m P apar a zzi E xcl u si ve fi t men t s i n cl ud i n g C r yst al C h an d el i er s Air Conditi onin g Fast R esp on se Teams (ex R oyal M ar i n es) I nte r p ret e rs
FLOOR PLAN 15, 00 0 sq u ar e met er s
T he Venu e ha s b een exa mi n e d ov er and ov er to cov er an y si tu at i o n t ha t mi g h t ar i se wit h the u p mo st p r o f es si o n a l p er so n a l i n v o l v ed . All sta ff are ha n d p i ck ed and t rai n ed to the h i g h est sta n d ar d s fr o m th e car pa rk a tt en d a n t s to mo d el i n t er p r et er s wit h ha n d sel ect e d d e si g n er uniforms.
Contacts Keith Pearce E-Mail: keith@thefourhundred.co.uk Office Phone: +44 (0) 203 289 0926 M o bi l e: +44 (0) 7450 245 926
Lu d wi g Eh l er s E-Mail: ludwig@thefourhundred.co.uk Office Phone: +44 (0) 208 133 2373 Mobile: +44 (0) 7793 079 022
The Four Hundred Holding Company: Opimus Group Ltd
The Four Hundred, Holding Compa ny Opi mus group ltd E: k e i t h @ t h e f o u r h u n d r e d . c o m