17 | OBOOK 2022
ORBEA DEMO
The ability to test gear makes a huge difference in the buying process and increases customer satisfaction. We created the Orbea Demo Program as a response to this customer need and validate their purchasing decisions. Our demo program benefits everyone involved and, if executed correctly, has an impact far deeper than a sales pitch on the product and its technical features. First, it provides the customer with a reliable and intimate first impression of the product. Second, it boosts the dealer’s credibility with the customer and increases their loyalty to the shop and brand.
FEEL WHAT YOU’RE MISSING!
Also in an industry surrounded by rapid technological advancements, the demo program becomes even more valuable. In an effort to continue providing the most professional and qualified service possible, in-store Orbea demo bikes are only available to accredited Genius dealers. This status certifies that the dealer has been trained properly, understands the demo platforms in depth and is capable of educating customers.
To run a successful demo program, the following steps should be taken: 01. Become a Genius dealer. 02. Place your order for Genius bikes. 03. Manage your demo reservations through Kide. 04. Maintain your demo bike fleet and offer a great customer experience. 05. Develop a robust sales strategy to capture orders. 06. Ensure demo bikes are available until the date indicated in your terms and conditions.
