traveltrademaldives.com One Island, Many Memories Furaveri Maldives TTM TAKEOVE R :
4 TRAVEL TRADE MALDIVES | MAR 2024 Publisher‘s Note People Market Overview & Stats MMPRC Roadshows & Fairs List New Appointments TTM Takeover Furaveri Maldives 07 46 12 10 58 23 Content
5 TRAVEL TRADE MALDIVES | MAR 2024
On Sustainability Industry Updates Awards & Accolades Adventure & Watersports
Depths of Maldivian Aquatic Adventures
Picks
Eight Reasons to Visit Angsana Velavaru Maldives in 2024
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96
What’s
Enchanting
Editor’s
Top
82 60 66
92
ORCA POD
Managing Director & CEO
Akhmeem Abdul Razzaq
Director - Chief Content
Officer
Mohamed Khoorsheed
Chief Commercial Officer
Raaya Abdulla
Chief Editor
Nashama M.
Managing Editor
Iyasha Arif
Assistant Editor
Aishath Lafwa
Assistant Editor
Ibrahim Maiz
Content Manager
Ma’aan Abdulla
Content Creator
Ali Rishfan
Multimedia Journalist
Ahmed Raaif
Multimedia Journalist
Ahmed Shaif
Multimedia Journalist
Afaaf Adam
Office Assistant
Mohammad Ratan
Consultant
Ali Sageef
Consultant
Mohamed Lihaz
Chief Operating Officer
Ahmed Nasir
Director - Chief Digital Officer Ibrahim Areef
Chief Design Officer
Zaya Ahmed
Art Director Hamdhoon W.
Website
orcamedia.group
qrco.de/orcamediagroup
Advertising & Sales
marketing@orcamedia.group
+960 7984664
Address
Orca Media Group Pvt. Ltd
4th Floor, Ma.Oliveena
Chandhanee Magu, Male’ Republic of Maldives
Published By
Dear Readers,
Welcome to the March 2024 edition of Travel Trade Maldives, our print publication dedicated to travel, trade, and tourism in the Maldives.
In our TTM Takeover, we’re thrilled to feature Furaveri Maldives - One Island, Many Memories. The resort, in the Raa Atoll near “Hanifaru Bay,” a UNESCO biosphere reserve, provides an authentic Maldivian experience that seamlessly blends international service with local charm. Our Editor’s Picks feature exciting properties like Zamani Islands, Angsana Velavaru and Heritance Aarah.
Our cover story shines a spotlight on adventure and water sports in the Maldives – a destination consistently lauded for its reputation as a premier choice for those seeking the perfect bucket-list vacation.
Our People section includes insightful discussions with industry experts such as Ibrahim Shareef, the Group Director of Sales & Marketing at Furaveri Maldives; Mohamed Shamaan Waheed, the Controller General of Immigration; and Tero Taskila, the CEO and Chairman of Beond.
As always, our regular news segments cover various industry aspects, including industry updates, awards and accolades, offering a comprehensive view of the latest developments in the thriving tourism landscape of the Maldives.
Happy reading!
7 TRAVEL TRADE MALDIVES | MAR 2024 Publisher‘s Note
– March 2024
Volume
Copyright 2024 Orca Media Group. All rights reserved throughout the world. Facts and Opinions expressed in the articles of the authors and do not necessarily reflect those of the publisher. While the publisher do their utmost to verify information published they do not accept responsibility for its absolute accuracy. Materials in this publication may not be reproduced, whether in part or in whole, without the consent of Orca Media Group. c
Velana International Airport
The proud host of Air Service World Congress
visit: maldivesgetaways.com
MMPRC Roadshows & Fairs List
B2B B2C Dive Trade
JANUARY
24th - 28th January
FITUR
Madrid, Spain
FEBRUARY
06th - 08th February
EMITT
Istanbul, Turkiye
08th - 10th February
OTM
Mumbai, India
22nd - 24th February
SATTE
Delhi NCR, India
MARCH
05th - 07th March
ITB BERLIN
Berlin, Germany
ARIL
10th - 12th April
WTM AFRICA
Cape Town, Africa
12th - 14th April
ADEX OCEAN FESTIVAL Singapore
WTM AMERICA LATIN
São Paulo, Brazil
24th - 26th April
KAZAKHSTAN INTERNATIONAL TOURISM AND TRAVEL FAIR (KITF)
Almaty, Kazakhstan
MAY
06th - 09th May
15th - 17th April TBC
MALDIVIAN EVENING TBC
22nd - 24th March
MATTA
Malaysia, Kuala Lampur
ARABIAN TRAVEL MARKET (ATM)
Dubai, UAE
22nd - 24th May
RIYAD TRAVEL FAIR (RTF)
Riyadh, Saudi Arabia
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27th - 29th May
ITB CHINA
Shanghai, China
JUNE
25th - 26th June
INTERNATIONAL MALDIVES TRAVEL MART (IMTM)
Maldives
AUGUST
TBC
NATAS HOLIDAYS TBC
21st -22nd August
TTM MALDIVES
Maldives
SEPTEMBER
17th - 19th September
IFTM TOP RESA
Paris, France
26th - 29th September
TOURISM EXPO JAPAN (JATA)
Tokyo, Japan
OCTOBER
09th - 11th October
TTG TRAVEL EXPERIENCE
Rimini, Italy
23rd - 25th October
ITB ASIA
Singapore
TBC
ADEX INDIA
Bangalore, India
NOVEMBER
05th - 07th November
WORLD TRAVEL MARKET ( WTM ) LONDON
London, UK
TBC
CHINA OUTBOUND TRAVEL & TOURISM MARKET (COTTM)
Beijing, China
DECEMBER
02nd - 05th December
ILTM CANNES
Cannes, France
TBC
DRT SHOW HONG KONG
Hong Kong, China (TBC)
11 TRAVEL TRADE MALDIVES | MAR 2024
Market Overview
The Ministry of Tourism in the Maldives has disclosed that the nation has welcomed over 326,424 tourist arrivals thus far in 2024, as of 17th February. This marks an upsurge of 16.9% compared to the corresponding period last year, which registered 279,223 arrivals, showcasing a considerable advancement from the 215,753 arrivals recorded in the same timeframe in 2022.
Data indicates that 192,385 tourists graced the Maldives in January this year, with over 134,039 visitors exploring the country within the initial two weeks of February. The average daily influx of tourists stands at 6,801, while the average duration of their stay in the Maldives is reported to be 7.9 days.
China has emerged as the primary source market for Maldivian tourism, commanding a market share of 14.5% with 47,185 recorded arrivals. Italy has ascended to the second position, capturing a market share of 9.5% with 31,039 recorded arrivals, closely trailed by
Total Tourist Arrivals
(*as of 17th February 2024)
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Monthly Tourist Arrivals
Russia in third place also with a 9.5% of the market share and 30,927 recorded arrvials.
In response to escalating demand in the tourism sector, the Maldives is poised to introduce 20 new resorts this year, thereby augmenting the accommodation capacity by 2,857 beds. Concurrently, with an additional 150 resorts under construction, concerted efforts are underway to strengthen the nation’s hospitality offerings. Collaborative initiatives among the Ministry of Tourism, the Ministry of Finance, the IRA, and the
Economic Council are underway to expedite 63 tourism projects and refine policies to streamline development processes.
The government has announced the “Asseyri Tourism” initiative in Addu City, which is geared towards diversifying tourism, including the establishment of a seaplane hub to foster sustainable growth. Furthermore, plans have been unveiled for the construction of two new airports, intended to enhance connectivity and bolster tourism infrastructure.
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The government has set a target of achieving 2 million tourist arrivals by the end of 2024. Notably, last year, the Maldives successfully attained its previous goal of 1.8 million tourists by 20th December 2023, surpassing the estimated figure with 78,537 arrivals.
MARKET ARRIVALS MARKET SHARE
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Markets 2024 (*as of 17th February 2024)
Top 10
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Accommodations
Tourist
2024
Upcoming Developments
Upcoming DevelopmentsAtoll & Respective No.of Resorts
Airlines Connectivity
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Airlines Operating to the Maldives
& Charter Airlines at Velana International Airport in 2024
Scheduled Airlines at Velana International Airport in 2024
Charter
at Velana International Airport in
Summer
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of Scheduled
Total Number
2024
Round Airlines
Operators
Year
Only Airlines Winter (Scheduled Only ) Airlines Winter (Scheduled & Chartered) Airlines 44 40 04 33 02 05 09
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One Island, Many Memories Furaveri Maldives
Furaveri Maldives, a tropical 23-hectare natural island in Raa Atoll near “Hanifaru Bay,” a UNESCO biosphere reserve, offers more than just your ordinary island adventure. Accessible by a scenic 45-minute seaplane ride from Velana International Airport, the resort provides an authentic Maldivian experience that seamlessly blends international service with local charm.
23 TRAVEL TRADE MALDIVES | MAR 2024 TTM TAKEOVER
This resort presents a selection of 169 beach and overwater villas, ensuring undisturbed privacy. The resort offers 11 villa categories catering to both daring and laid-back travellers. The Beach Villa Collection serves as a haven of coastal luxury, comprising three distinct categories: Beach Villas, Beach Pool Villas, and Beach Pool Villas with Jacuzzis. Imbued with the unmistakable Maldivian essence, these villas boast stylish open-plan spaces adorned with vibrant artisanal design touches, inviting guests to retreat into a realm of modern elegance right on the beachfront. In the Ocean Villa Collection, guests can select from four categories, each offering breathtaking views of either the ocean’s sunset or the picturesque Maldivian sunrise.
Furaveri Maldives guests are treated to a tantalising array of culinary delights across nine distinct options. Situated beside the pool, Jaafaiy offers a vibrant atmosphere with meticulously prepared buffets and themed nights. Raiyvilla, on the western tip, combines Asian fusion cuisine with stunning sunsets. A lively Teppanyaki station offers Japanese griddle specialities. Amigos brings Mexican-inspired bites and cocktails in an exhilarating atmosphere. The Mediterranean restaurant Olives and Vine, perched on Ocean Pool Villas’ stilts, offers captivating views. The Lebanese Restaurant seamlessly blends modern innovation with Middle Eastern cuisine and uplifting music. Udhares Bar combines relaxation with entertainment and ocean views. The Seafood Restaurant presents open-grill dining with Indian Ocean views. Ocean Spice, a cosy Indian vegetarian haven, offers a visual and palate feast.
Positioned near the crown jewel of Maldivian dive spots, this haven transcends the ordinary resort experience, serving as a gateway to tailored adventures that redefine thrill-seeking. Capture the essence of your escapades in the picture-perfect tapestry woven by Furaveri Maldives for the adventurous spirit. From the skydance of a lifetime with Sunset Parasailing, offering awe-inspiring views of Maldivian sunsets, to the exploration of the oceanic panorama in a transparent glass kayak and the extraordinary Hanifaru Bay Exploration amidst manta rays and whale sharks, the offerings are diverse. Venture on a thrilling Jet Ski ride, embracing boundless freedom in the idyllic Maldivian seascape, and savour a Dolphin Serenade aboard a cruise, concluding with a breathtaking sunset. Each moment at Furaveri Maldives is a frame in the canvas of unforgettable experiences for the adventurous soul.
Set out on a vibrant expedition at Furaveri Maldives, where the allure of azure waters invites thrilling watersports. Delve into the beauty of the house reef, partake in exciting excursions, and plunge into the depths through scuba adventures. For those yearning for a more romantic retreat, enhance your stay with a vow renewal, crafting cherished memories in this tropical haven.
Complete your stay at Furaveri’s Wellness Village, a unique haven blending local village charm with traditional Asian holistic wellness. The serene Wooden & Bamboo interior houses a beauty salon, spa, yoga studio, hydrotherapy, fitness centre, and tennis & badminton facilities, offering a holistic balance for Body, Mind & Spirit.
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Traditionally Crafted
Tranquillity
Nestled amid lush greenery and above crystal-clear waters, Furaveri Maldives presents 11 distinctive villa categories encapsulating the genuine Maldivian essence, ensuring an unforgettable tropical retreat on one island where many memories await.
Home to 169 villas ranging from beachfront villas to luxury twobedroom residences, the villas offer an idyllic escape, whether nestled on the sandy shores or perched above a turquoise lagoon, crafted to meet diverse preferences.
THE GARDEN VILLA
Venture on a journey of tranquillity with Garden Villas, cradled by lush tropical greenery just steps from the powdery shore. Infused with raw and unparalleled charisma, these villas feature a spacious and elegant design, offering an ideal retreat from the modern world while enveloped in the unique Maldivian touch. Whether you’re a trio of adults or a family of two adults and two children, discover serenity within the 110 square metres of these tranquil abodes.
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THE BEACH VILLA COLLECTION
The Beach Villa Collection features three distinct categories: Beach Villas, Beach Pool Villas, and Beach Pool Villas with Jacuzzis. Infused with the unmistakable Maldivian touch, these villas offer stylish open-plan spaces adorned with vibrant artisanal design touches, inviting guests to escape into a world of modern elegance right on the pristine beachfront.
Beach Villa
Explore the allure of a carefree island lifestyle at Furaveri’s Beach Villas along the exclusive beachfront. Time seems to linger in this serene retreat, offering supreme comfort and uninterrupted views of the azure expanse—a true essence of laid-back indulgence.
Beach Pool Villa
Perched gracefully on the beachfront, this exquisite villa beckons guests to indulge in the ultimate blend of comfort on sandy shores and delightful poolside enjoyment. Adding to the allure, experience the epitome of Maldivian splendour with an open-air bathroom, creating a uniquely immersive and lavish island retreat.
Beach Pool Villa with Jacuzzi
The Beach Pool Villa with Jacuzzi draws inspiration from the iconic Maldivian fishing boat, the “Dhoni,” reflected in its distinctive villa shape. Merging comfort and the enchanting beauty of nature, this villa presents a scenic beachfront view, inviting guests to enjoy both poolside leisure and the tranquil indulgence of a jacuzzi experience.
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THE OCEAN VILLA COLLECTION
In the Ocean Villa Collection, guests can choose from four categories, each providing stunning views of either sunset over the ocean or the picturesque Maldivian sunrise. Furaveri’s Ocean Villas offer various amenities, from adventurous ocean access staircases to relaxing infinity pools, jacuzzis, and hammocks, ensuring a personalised and enchanting seaside experience.
Ocean Villa Horizon
Wake up to the soothing sounds of waves caressing your sundeck at Ocean Villa Horizon. Immerse yourself in a tranquil lagoon, relax in your private jacuzzi surrounded by breathtaking scenery, and enjoy stunning views from every corner of the villa, including the bathroom.
Ocean Villa Infinity
Indulge in the ultimate relaxation at Ocean Villa Infinity with an outdoor bathtub offering aweinspiring ocean views. As the sun sets, unwind in a hammock suspended above the lagoon, enveloped in a cocoon of comfort, creating a truly enchanting experience.
Sunrise Ocean Pool Villa
Begin your day with the breathtaking sunrise at Ocean Pool Villa, where you can either take a refreshing dip in the ocean or savour a floating breakfast in your private pool. Immerse yourself in a perfect blend of luxury and natural beauty for an unforgettable stay.
Sunset Ocean Pool Villa
Discover the epitome of refinement at the Sunset Ocean Pool Villa, featuring a private infinity pool on the sundeck complemented by a hammock above the lagoon. Enjoy the convenience of sunbeds for a leisurely dry-off, a staircase leading directly to the ocean, and wind down in the outdoor tub amidst the sunset.
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THE RESIDENCE COLLECTION
Furaveri’s Residence Collection features three categories, each boasting two bedrooms, connected communal spaces, two bathrooms, and a private pool. Tailored for groups or families, choose between the Beach Residence for a sandy haven, the Reef Residence for a tranquil lagoon experience, or the epitome of luxury with the Velaa Luxury Residence.
Private Luxury Beach Residence
Discover unmatched comfort at the Two-Bedroom
Private Luxury Beach Residence with a private pool, where the soothing waves beckon just steps away. This beachfront haven offers two spacious bedrooms with interconnected common areas and two bathrooms, creating an ideal retreat for families or friends.
Private Luxury Reef Residence
Uncover the tranquillity of Furaveri’s Two-Bedroom
Private Luxury Reef Residence with a private pool nestled by the serene lagoon. This residence offers an exquisite escape with two interconnected bedrooms, inviting common areas, and two bathrooms, providing a perfect sanctuary for groups or families.
Private Luxury Velaa Residence
Enter a journey of refined elegance at the Private Luxury Velaa Residence, a beachfront oasis that seamlessly blends opulence and tranquillity. This exclusive retreat features two bedrooms, spacious common areas for living and dining, and two bathrooms, offering an expansive indoor and outdoor experience. Revel in the lavish amenities, including a large private swimming pool, deluxe poolside cabanas, sunken seating, and a Maldivian-themed hut surrounded by tropical blooms. Follow the private pathway to access the beach directly and soak in the breathtaking views of the turquoise lagoon.
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A Chronicle of Remarkable Experiences
Furaveri Maldives offers a blissful retreat with memorable experiences, including private sandbank getaways and a prestigious PADI Gold Star Dive Centre in Raa Atoll. Whether exploring marine life or celebrating love with beachside proposals, create lasting memories in the heart of the Maldives at Furaveri Maldives.
Discovering Depths in Aquatic Sanctuary
Explore the depths at the PADI Gold Star Dive Centre, where a range of experiences caters to divers of all levels. Certified instructors guide guests through an immersive underwater journey from beginner activities to advanced educational courses. Delve into the world of coral reef conservation, turning each dive into a purposeful exploration within this pristine aquatic sanctuary.
Pristine Sandbank Moments to Remember
Experience the seclusion of a pristine paradise, surrounded by turquoise waters, as you savour a personalised picnic on the immaculate white sands—a bespoke retreat designed for couples or families, crafting unforgettable moments in the heart of the Maldives.
Saying ‘I Do’ in Tropical Elegance
Celebrate the union of hearts in the breathtaking embrace of the Maldives, where proposals and weddings become timeless moments of love and commitment. Picture saying “I do” against the backdrop of a pristine beach, where the rhythmic waves and golden sands set the stage for your romantic journey. Whether an intimate beachside ceremony or a vow renewal, discover the perfect setting to create lasting memories in this tropical haven.
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Delectable Fusion of Flavours
In the embrace of Furaveri Maldives, dining becomes an art, blending gourmet delights with the stunning Maldivian backdrop. Guests are invited to enter a culinary haven celebrating the fusion of local and international flavours. The resort’s diverse dining experiences, including speciality options, promise unique and unforgettable gastronomic adventures.
Guests who opt for the Island Wide Premium All-Inclusive package can enjoy the Dine Around option, expanding their exploration across various culinary offerings. Furaveri aims to tantalise taste buds, ensuring each meal is a delightful chapter in the Maldivian culinary journey, creating lasting memories for guests amid the scenic paradise.
Jaafaiy
Jaafaiy provides a vibrant and contemporary atmosphere for an exceptional dining experience. Indulge in a delightful breakfast, lunch, and dinner buffet meticulously prepared with the finest ingredients, complemented by themed nights. With panoramic views of the island, Jaafaiy transforms every meal into a memorable journey of flavours and sensations.
Raiyvilla
A harmonious blend of vibrant sunsets and the alluring aromas, textures, and bold spices of Asian cuisine await you at this speciality fine-dining spot. Gracefully situated on the island’s western tip.
Teppan de Oishi
Boasting a picturesque setting that springs to life with a lively griddle station, here, skilled chefs masterfully create delightful sushi and sashimi paired with tropical cocktails that elevate the culinary experience.
Amigos
Immerse yourself in the excitement of tantalising fusion cocktails and refreshing drinks while basking in the island breeze. This vibrant spot offers an exhilarating atmosphere in which to relish Mexican-inspired quick bites, flavourful liquors, and an unforgettable dining experience that brings the vibrant essence of Mexico’s culinary traditions to life.
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Olives and Vine
Perched on the stilts of the Ocean Pool Villas, this Mediterranean restaurant boasts a wedding pavilion at the jetty’s tip, offering captivating views of the house reef meeting the clear blue ocean, creating an enchanting setting.
Lebanese Restaurant
A blend of modern innovation, elegance, and tradition intertwines with the authentic essence of Lebanese and Middle Eastern cuisine, where the ambience, decor, and music create a seamless experience. Post-dinner, immerse yourself in the enchanting rhythm of pure Lebanese and Middle Eastern music, elevating the night with uplifting beats, melodic notes, and captivating belly dancing.
Udhares Bar
Discover this dynamic poolside bar’s perfect fusion of relaxation and exhilarating entertainment. Enjoy breathtaking ocean views during the day, and as the sun sets, witness the transformation into a lively hotspot with nightly entertainment complemented by expertly crafted drinks, immersing yourself in the best of both worlds.
Seafood Restaurant
Inspired by sustainable fishing methods utilised by generations of the Maldivian fishing community, the modern open grill concept and exceptional setting invite guests to witness every step of freshly served dishes over the open grill and woodburning oven. Experience breathtaking views of the Indian Ocean, scanning distantly located islands and sandbanks, a star-studded sky, and a moonrise in the evening.
Ocean Spice
Guests can experience culinary bliss at the resort’s Indian vegetarian haven, enjoying the elegance of its modern yet cosy setting that offers a feast for both the eyes and the palate.
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Holistic Harmony & Traditional Wellness
Tucked away amidst the pristine allure of Furaveri Maldives, the Wellness Village emerges as a haven of serenity, showcasing one of the region’s most expansive wellness sanctuaries. Enveloped in delicate aromas and framed by the rustic charm of wooden and bamboo interiors, visitors discover a refuge of calmness.
The spa invites guests to indulge in moments of relaxation and rejuvenation amid this tranquil oasis. This journey to wellness comprises three crucial elements: revitalising treatments, serene activities, and tailored care. The Spa boasts eight treatment rooms and two dedicated hydrotherapy rooms equipped with a sauna and jacuzzi. Stepping into the Wellness Village, each immersive encounter becomes a distinctive journey. Drawing inspiration from ancient healing practices, every treatment is meticulously crafted as a potent tool for restoration and revitalisation.
Immerse yourself in a thoughtfully curated selection of Ayurvedic treatment sessions showcasing the transformative effects of ancient practices. The Holistic Wellness Journey invites participants to adopt a holistic approach, aligning body, mind, and spirit through the fusion of traditional Asian and Maldivian healing practices. The Fura Kaashi signature treatment incorporates Maldivian essence with a rejuvenating local coconut scrub, hydrating tropical coconut oil massage, and a Maldivian coconut hair wrap. Additionally, the spa offers Indian oriental therapies, including abhyanga, shirodara, and Indian head massages.
In addition to the spa amenities, the Wellness Village features a range of fitness facilities, such as a gym, tennis and badminton courts, and a yoga pavilion. Nestled amidst banyan trees and lush vegetation, the yoga pavilion provides an immersive environment, fostering a spiritual connection with nature where guests can attune to the earth’s energies. Venture on a wellness journey curated by experienced yogis, personalised to individual skill levels, and crafted to emphasise rejuvenation, relaxation, and pure enjoyment.
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Boundless Adventure & Awe-Inspiring Moments
Immersed in the pulsating heart of Raa Atoll, Furaveri Maldives beckons to intrepid souls in search of exhilarating experiences. Nestled near the crown jewel of Maldivian dive spots, this haven isn’t just a resort; it’s a gateway to bespoke adventures that redefine thrill-seeking.
Prepare to capture the essence of your escapades, for each moment is a frame of the picture-perfect tapestry woven by Furaveri Maldives for the adventurous spirit.
Hanifaru Bay Exploration
Furaveri boasts a strategic location in close proximity to Hanifaru Bay, a UNESCO Biosphere Reserve. Immerse yourself in the extraordinary swimming experience among the feeding aggregations of manta rays and whale sharks at Hanifaru Bay. Few places in the world offer such close encounters with numerous manta rays, allowing visitors to snorkel alongside them as they engage in barrel-rolling and ‘fly’ in formation through dense plankton. The optimal time to explore Hanifaru Bay is from June to November.
Sunset Parasailing — A Skydance of a Lifetime
Experience the exquisite beauty of the Maldives from high above as you sail away from your worries. Envision the stunning imagery that will unfold! This is a once-in-a-lifetime experience—something etched in your memory forever. Include Maldivian sunsets on your bucket list—what better way to relish them than from an elevated vantage point. Glide through the air adorned in an open parachute, securely tethered to a speedboat, all the while immersing yourself in the awe-inspiring panorama of the Maldivian islands and the myriad shades of blue from a bird’s eye perspective. Indulge in a completely fresh outlook with this highly coveted sport, a must for thrill-seekers.
Glass Kayaking — Explore the Oceanic Panorama
The crystal clear waters of the Maldives make this excursion all the more exciting. See the friendly marine life of Furaveri Maldives in the safety of your glass kayak. Explore a different way of surveying the seas; the transparent glass kayak offers unobstructed views of Furaveri Maldives’ resident marine life. They are extra stable for beginner kayakers, so no prior experience is required.
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Jet Ski Rides
Immerse yourself in the invigorating sensation of the gentle ocean breeze caressing your hair as you navigate the crystal-clear waters on a thrilling jet ski ride—whether solo or accompanied by a cherished companion. Seize the opportunity to embrace boundless freedom as you zip across the waves, creating unforgettable moments in the idyllic Maldivian seascape. Don’t miss the chance to make waves and carve memories that will linger long after your jet ski adventure concludes.
Dolphin Serenade: Sunset Symphony at Sea
Indulge in a serene late afternoon aboard a Dolphin Cruise, where you can unwind while beginning your quest to find playful dolphins. As you draw near the pod, observe their graceful gliding motion towards the setting sun, occasionally leaping out of the water, eliciting joyful screams from onlookers. Conclude this memorable journey by immersing yourself in the radiant hues of a truly breathtaking sunset.
Furaveri Maldives Overview
Nestled in the exotic Raa Atoll near Hanifaru Bay, Furaveri Maldives unfolds over a tropical 23-hectare island, just a 45-minute scenic seaplane ride from Velana International Airport. This sanctuary boasts 169 spacious villas offering uninterrupted privacy. Inspired by the island’s beauty and culture, Furaveri ensures authentic Maldivian hospitality, blending international service with local charm. Experience genuine connections amid the blissful aura, inviting you to revel in the simple pleasures of life—a true Maldivian escape.
Culinary Experiences
Discover a world of taste at Furaveri Maldives. Jaafaiy offers daily themed buffets, Raiyvilla captivates with Asian fusion cuisine, Teppan de Oishi with a lively cooking station, and Amigos bring forth the vibrant world of Mexican flavours.
Jaafaiy Restaurant: Nestled by the pool, Jaafaiy captivates with a lively, contemporary vibe. Its tantalising buffet, crafted with care and unique theme nights, offers a memorable culinary journey.
Raiyvilla Restaurant: A magical fusion of vibrant sunsets and fiery Asian delights. Nestled on the island’s western edge.
Teppan de Oishi: Features a bustling station crafting sushi, sashimi, and tropical cocktails.
Amigos Restaurant: Savour the island breeze with fusion cocktails at Amigos. Indulge in Mexican quick bites and flavorful liquors for a memorable dining experience, capturing the essence of Mexico’s culinary traditions.
Udhares Bar: By the poolside with an enchanting view of the Ocean, Udhares Bar offers holiday tranquillity. Enjoy tailor-made cocktails in a relaxed ambience while evenings unfold with captivating lights and entertainment, ensuring a memorable night by the ocean.
Wellness Village
A unique haven blending local village charm and traditional Asian holistic health care. The serene Wooden & Bamboo interior houses a beauty salon, spa, yoga, hydrotherapy, fitness centre, and tennis & badminton facilities, offering a holistic balance for Body, Mind & Spirit.
Things To Do:
A vibrant journey at Furaveri Maldives, where the azure waters beckon with thrilling watersports. Explore the house reef’s beauty, indulge in exciting excursions, and dive into the depths with scuba adventures. Elevate romance with a vow renewal, creating cherished memories in this tropical haven.
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Villa Collections
A spectrum of 11 unique villas at Furaveri Maldives, from intimate Garden Villas to opulent Two Bedroom Residences. Each sanctuary invites you to unwind, recharge, and create cherished memories in breathtaking surroundings.
Garden Villa25 units - 110 SQM
Beach Villa40 units - 125 SQM
Beach Pool Villa47 units - 155 SQM
Beach Pool Villa with Jacuzzi10 units - 200 SQM
Ocean Villa Horizon13 units - 98 SQM
Ocean Villa Infinity12 units - 150 SQM
Sunrise Ocean Pool Villa09 units - 160 SQM
Sunset Ocean Pool Villa09 units - 160 SQM
Private Luxury Beach Residence - 02 units - 300 SQM
Private Luxury Reef Residence01 unit - 500 SQM
Private Luxury Velaa Residence - 01 unit - 600 SQM
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PEOPLE
Ibrahim Shareef
Group Director of Sales & Marketing at Furaveri Maldives
We had the privilege of interviewing Ibrahim Shareef, the Group Director of Sales & Marketing at Furaveri Maldives, delving into his captivating career journey that paved the way for his current role.
In this interview, he shares insights into staying informed about international market trends and adapting commercial strategies for Furaveri Maldives’ culturally rich clientele.
Could you briefly outline your career journey and highlight the key experiences that have led you to the position of Group Director of Sales & Marketing at Furaveri Maldives?
My hospitality journey started with a travel agency that my uncle owned, Sea N See, in an era where the internet was a luxury. I started from the Reservations & Marketing department while I was in school. After higher studies, I was assigned to the Sales and Marketing department and spent eight more years there. In 2007, I moved to AAA Hotels & Resorts as an Assistant Sales and Marketing Manager and climbed up to the position of General Manager – Contracting. I joined Furaveri Maldives in 2018 as the Director of Sales and Marketing. Since then, this is my home.
How do you stay informed about international market trends and adapt your commercial strategies to cater to a diverse and culturally rich clientele at Furaveri Maldives?
A combination of experience and constant research on the developments of the future travel industry is the key to understanding trends and adapting to the changes. Maintaining a close relationship with industry professionals helps as well. Constant research, feedback from our clients and knowledge of customers’ buying behaviour are crucial elements, too. We try to cater to the needs of our valued clients, from very simple requests to sophisticated ones. We diversify our
offers and services to tailor those to the needs of our clients in order to excel in our performance and service delivery. We infuse those findings into our commercial strategy to cater to our diverse and culturally rich clientele.
Could you share the unique experiences that make Furaveri Maldives stand out from other resorts in Raa Atoll?
Furaveri Maldives is one of the best islands in the Maldives. Its natural beauty is breathtaking. During the development of the island and to date, the natural vegetation has been kept intact and has been a priority to maintain. The core aspects of the island, nature, culture and wellness are the three fundamental pillars on which the resort was built, and service delivery is embraced.
The location of the island is unique too; the incredible house reef just a few strokes from the beach and proximity to world-class dive sites and feeding stations of the pelagic are the product’s unique identity, like the easy access to the UNESCO Biosphere. While the natural beauty compliments the island, the resort was developed to give space and privacy to our guests in the lush natural surroundings. Did you know that we have one of the best wellness villages in the Maldives?
It is true. We have the largest wellness villages in the Maldives in a uniquely designed area offering a holistic approach to well-being that is set within the lush foliage to give the client the most natural sights and sounds of an island.
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Furaveri Maldives is owned, built, and operated by local management, delivering authentic Maldivian experiences that focus on bringing unique and luxurious Maldivian hospitality. We are focused on acquiring local talent to maintain our unique service offering, and all these help us to stand out.
What approaches are used to establish and nurture relationships with travel agencies, tour operators, and other key stakeholders to drive business growth at the property?
We believe in building lasting relationships, and relationship marketing is an integral part of our sales & marketing strategy. Our partners, the tour operators and travel agents are vital for our success. We meet them regularly during trade events and visit them personally during our travels. We invite them to visit the property for first-hand experience of the product they are selling. We listen to our tour operators and travel agents carefully, and based on their comments and concerns, we refine our products and services to deliver a positive and superior experience. For Furaveri Maldives, our local travel partners and media are also part of our success.
How would you collaborate with other departments to ensure that the commercial strategies align with the overall guest satisfaction and brand positioning goals?
The sales & Marketing department does not work alone, and when we develop sales and marketing strategies, we discuss extensively with all operational departments. It is a collaborative effort between all departments. At least once a month, we meet to refer back to what we did right and what went wrong. We discuss and try to find solutions to overcome any issues in order to refine our efforts towards overall guest satisfaction. We see success as a feast for our collaborative efforts over the past few years.
How do you see your role contributing to the overall success and growth of Furaveri Maldives?
When a team works together to achieve targets, that is my success. I believe in collaborative and collective efforts for the overall growth and success of the property. And to bring individuals together as a team makes me proud.
I have a good relationship with the management and board of directors. Communication between the board of directors is very open. It is quite convenient to elaborate what we envision and what we are trying to achieve. Also, working with the resort operational team and head of the departments has brought overall success.
We have maintained and built on our trust with partners and guests. We have seen steady growth over the eight years since the resort’s opening. Our huge repeater percentage is a testament to our success. On 25th January 2024, as we celebrated our 8th anniversary, we are proud to announce the launching of two fine dining outlets: a dedicated vegetarian restaurant on the beach – Ocean Spice, and a Mediterranean restaurant overwater – Olives and Vine. We will continue to add more value by curating a superior product that offers a delightful culinary journey and a holistic wellness lifestyle brought together in the most beautiful natural island home setting.
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PEOPLE
Mohamed Shamaan Waheed The Controller General of Immigration
We had the opportunity to speak with Mohamed Shamaan Waheed, the Controller General of Immigration, as he described his vision for the critical role of immigration in promoting tourism and providing a memorable experience for visitors to the Maldives.
As the prospective head of Maldives Immigration, could you share your vision for the role of immigration in promoting tourism and ensuring a positive experience for visitors in the Maldives?
When I was entrusted with the position of Controller General of Immigration, I understood the profound responsibility that came with it, given that safeguarding the borders of the Maldives stands as a pivotal role within the organisation. The Maldives, renowned for its breathtaking beauty, holds tourism as the cornerstone of the economy.
As the forefront gatekeepers, we take pride in providing a warm and hospitable welcome to every tourist arriving in the Maldives. Our commitment to hospitality is evident, even with the smiles of our officers and the positive vibe created among visitors.
In fact, in 2021, Immigration commenced a loyalty program exclusively for tourists. This is the first time immigration has initiated such a tourist-related programme, and we are keen on bringing it to the next level with changes while providing exclusive rewards to members as well as great opportunities for our partners.
Thus, our approach strikes a harmonious balance between warmth and diligence, making the Maldives an exemplar in providing a secure and delightful experience for all who choose to explore our shores.
How do you plan to foster effective communication and collaboration with other government agencies, tourism boards, and private sector partners to create a seamless and welcoming environment for tourists in the Maldives?
We have a close relationship with other government agencies. We have been discussing more collaborations with the Ministry of Tourism, MMPRC, MACL, and other tourism boards and private sector parties.
Coordination, collaboration, and cooperation are the keys. Our goal is to streamline immigration clearance, ensuring a seamless border experience for visitors. Even with various limitations, our relentless efforts are geared towards welcoming our visitors more conveniently. Opening of the Velaana International Airport terminal is very promising, with the increased number of counters for border clearance.
As of right now, on arrival, there are 25 immigration counters and 3 E-gates, which is expected to be increased to 28 counters with 7 E-gates. Likewise, for departure from 15 counters and 2 E-gates, it is to increase to 20 counters and 6 E-gates. We are steadfast in our commitment to providing a positive and efficient experience for all who choose the Maldives as their destination. I look forward to working with the related stakeholders to make it happen.
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Can you discuss how you would leverage technological advancements to streamline immigration services and enhance the overall tourist experience?
In the realm of delivering efficient services, the pivotal role of technology cannot be overstated, particularly in our contemporary world, where online accessibility and convenience have become the norm. During the last few years, immigration services have also undergone a transformative shift in technological advancement. Our innovative IMUGA platform stands as a testament to this progress, now reaching an impressive monthly user base of over 12 million. Notably, the ‘Traveller Declaration’ form, a vital component of our system, is seamlessly processed through this platform, enhancing both efficiency and accessibility for travellers.
The ultimate goal is to facilitate a seamless entry and exit experience for all travellers. This strategic initiative aligns with our commitment to harnessing technology not just for the sake of modernisation but to enhance the overall quality and efficiency of immigration services. As we continue to evolve in this technological era, our pursuit remains centred on creating a more responsive, user-friendly, and intelligent immigration system for the benefit of all those who pass through our borders.
How would you enhance the efficiency of immigration procedures while maintaining security standards?
In navigating the right balance between facilitation and security, our approach revolves around the strategic integration of cutting-edge technology and the adoption of industry best practices. Embracing new technological advancements allows us to enhance the efficiency of our processes while fortifying our security measures.
The commitment to ongoing training and the incorporation of innovative technologies underscores our dedication to maintaining a dynamic and adaptive stance in the everevolving landscape of Maldives Immigration. Thorough measures are in place to examine all necessary documentation, ensuring that the safety and well-being of our nation remain paramount.
How would you design immigration processes to provide luxury travellers with a premium and efficient experience without compromising security?
To elevate the immigration experience for luxury travellers, we currently provide exclusive clearance during arrival and departure. This ensures a swift and tailored process, acknowledging the unique needs of luxury travellers.
Looking ahead, we hope to implement even more sophisticated and individualised services at the new terminal at Velaana International Airport, which is guided by the vision of H.E. President Dr Mohamed Muizzu.
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PEOPLE
Tero Taskila Chief Executive Officer and Chairman of Beond
We had the privilege of sitting down with Tero Taskila, the Chief Executive Officer and Chairman of Beond, where he has played a pivotal role in establishing the world’s first premium leisure airline.
In the interview, Tero delves into his career journey, highlighting key milestones and experiences that shaped his professional path. With diverse roles as an Investor, Advisor, Entrepreneur, Coach, and Father, Tero has been instrumental in steering Beond’s global expansion to encompass over 32 aircraft and 60 destinations.
Can you provide a brief overview of your career journey, highlighting key milestones and experiences that shaped your professional path?
As Chief Executive Officer and Chairman of Beond, the world’s first premium leisure airline, I played a key role in establishing Beond as a carrier in the Maldives.
I am an Investor, Advisor, Entrepreneur, Coach, and Father who values authenticity, integrity, and innovation. I have held C-level positions in multicultural organisations of up to 5000 employees and a turnover of 3 Billion USD across various businesses and industries. I am solution-oriented and driven to break barriers to growth and profitability.
As a global leader in Aviation, Tech, and Consultancy, I have guided large organisations through financial and operational transition and restructuring. I am known for devising clear strategic plans coupled with solid execution and robust processes.
Beond is a global business, expanding its operations to more than 32 aircraft and 60 destinations around the world. It will be a new type of luxury brand integrating more deeply into the lifestyle of affluent and aspirational clientele. This needs innovation, cultural awareness
and global partnerships, which I have from setting up and turning around businesses across the world in the areas of health, technology and aviation.
What factors have contributed to your success, and how have you applied these in your role as CEO of Beond?
I have always had the drive to do better, and I learned from playing sports professionally that you should always strive for more. The moment you think you have reached perfection is the moment that you should stop. I never strive for perfection; I strive to be a better version of myself, and I apply that same mentality to my business. It comes with finding the right people for your team and working with and building a solid team of individuals who motivate and challenge you and increase your ability to be better, which is one of the essential factors in success. My team makes up the environment and culture. As the CEO of Beond, I always look to improve my team’s environment and happiness. There is also an element of never giving up. No matter what hurdle comes your way, it would be best if you always looked for a solution rather than feeling or thinking there is no way around a problem that comes your way. Finding a solution is finding a different route to the same destination.
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What sets Beond apart, and how have you ensured that the company remains relevant and innovative?
One exciting thing is that we have hired people who have been working in the industry for over 20 years in the world’s most luxurious and profitable airlines. We have taken the best practices from those airlines, and because of our clean slate approach, we can do something unique while ensuring that we utilise the best practices and learn not to carry their bad practices. This allows us to do things more efficiently right from the beginning. We are working with industry-leading partners to ensure that everything we do is sustainable and cutting-edge. Everything is tailored to delight the customers and provide them with an unforgettable luxury experience.
True luxury can be subjective and mean different things to different people, but it typically goes beyond just the material and the superficial aspects of luxury. True luxury often refers to a high level of quality, exclusivity, and authenticity, as well as a sense of purpose and meaning. Overall, true luxury is more about the intrinsic value of an item or experience rather than just its price or status. It is about quality, exclusivity, authenticity, and purpose.
The real luxury we can offer is experiencing something exceptional that enhances the client’s life.
Our service is ideally characterised by attention to detail, personalised attention, and a focus on creating a memorable and exceptional experience for the customer. Overall, luxury service provides a seamless and exceptional experience that exceeds the customer’s expectations and creates a lasting impression.
What are some of the major challenges the company has faced thus far?
The major challenge is starting an airline from scratch! Starting an airline is never easy, and it keeps our team on its toes. We have found a great reception from our investors, from the government of Maldives, from our airport partners globally, and from aircraft lessors. Our most significant challenge was to source and transform an aircraft into the Beond aircraft — our first Airbus aircraft. It used to seat around 120 people, and we have completely revamped it to seat 44 in an all-lay flat configuration. That is not an easy project — to go from design concept to actual aircraft flying passengers in a luxury setting. Everything has to be perfect.
What role do you see technology playing in the future of the industry, and how is Beond adapting to these changes?
Business intelligence (BI) has been a critical tool for organisations to gain insights from their data. Still, with
the emergence of artificial intelligence (AI), many are now looking to move beyond BI to more advanced data analytics.
BI has been the buzzword for a good decade now. It is a process of collecting, analysing, and presenting data in a way that helps organisations make informed decisions. BI tools often use descriptive analytics to identify patterns and trends and provide a historical view of data. These insights can then be used to optimise operations, improve performance, and increase profitability.
We are moving onto AI now, which is the flavour of the month (or rather the new decade), a subset of computer science that focuses on developing algorithms that can perform tasks that typically require human intelligence, such as perception, reasoning, and decision-making. AI tools can analyse large datasets and learn from patterns to provide predictive and prescriptive analytics, which can help organisations make better decisions in real time.
How is the company contributing to the nation’s aviation industry, and how is the company benefiting the clients?
Many destinations, like the Maldives, rely heavily on tourism but will be highly dependent on foreign airlines to bring passengers.
The national carriers globally produce 10% of the GDP through the employment and spending created by airlines and their supply chain, the trade, tourism, and investment flow. This benefit is currently missing from the Maldives. Beond will play a vital role in the island nation’s tourism and transport sectors. We want to create 200 jobs by introducing our new luxury airline.
Maldives is one of the most attractive destinations in the world. The point-to-point connection is our most prominent and significant competitive advantage for travellers. We will fly directly to the stunning islands of the Maldives from more destinations than anyone else, offering the ideal arrival and departure timings. Combine that with the luxury of a private jet-like experience. Nevertheless, we do not see ourselves as the ultraluxury airline in the market. The concept of flying the modern A321 LR and XLR competing with the widebodies of other airlines flying to the Maldives provides us with a significant price advantage. We see ourselves as the price leader in the market, enabling people to travel in premium classes for the first time.
But our story is not only to the Maldives - we are currently looking at 40 more countries and destinations that need a strong local carrier to reduce the dependence on foreign operators. We would benefit from a significant boost to their GDP.
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New Appointments PEOPLE
Sabeeha Ahmed
Chief Operating Officer (COO) of Maldives Marketing and Public Relations Corporation (MMPRC)
Island Chief Katheeb at Oaga Art Resort
General Manager at NH Collection Maldives Havodda
General Manager at Sun Siyam Iru Veli
Ahmed Zahir
General Manager at Angsana Velavaru
Nazim Mohamed (Naadhu)
Resort Manager at Oaga Art Resort
Mohammed Najah
Director of Operations at Sun Siyam Iru Veli Maldives
Guardian of the Experience at Soneva Secret
Zakwan Ahmed
Director of Sales at Kuda Villingili Resort Maldives
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Masdhooq Saeed
Saamee Saeed
Marlon Abeyakoon
Josje Van Engelen
Group Director of Operations at Crown Champa Resorts
Commercial Director at Cora Cora Maldives
Resort Manager at Niyama Private Islands Maldives
Regional Director of Marketing at Six Senses Maldives
Commercial Director at Six Senses Maldives
Judy
Senior Director of Sales & Marketing at Angsana Velavaru
Marketing and Communications Manager at Le Méridien Maldives Resort & Spa
Front Office Manager at Seaside Finolhu Baa Atoll
Executive Chef at Kuredu Island Resort and Spa
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Vishen Mootoo
Diana Vsivcova
Laurent Dreyer
Khemraj Bhatt
Ali Ashfaq
Ong
Harry Tangalos
Linda Schneegass
Roberts Ejubs
Enchanting Depths of Maldivian Aquatic Adventures
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WATERSPORTS
ADVENTURE &
Milaidhoo Maldives
The Maldives has consistently earned its reputation as a premier destination for those seeking the perfect bucket list vacation. What adds an extra layer of overture to this paradise is the diverse array of excursions and experiences it offers.
This archipelago, nestled in the heart of the Indian Ocean, beckons travellers with the promise of not just a getaway but a transformative journey into a realm of unforgettable adventures. From the moment you set foot on these islands, a tapestry of unique and enticing experiences unfolds, setting the stage for an idyllic escape like no other.
Aquatic Marine Life
Beneath the azure waters that surround the Maldives lies a mesmerising world teeming with life. The archipelago is a haven for marine enthusiasts, showcasing an extraordinary variety of aquatic wonders. From the elegant dance of stingrays to the majestic presence of manta rays and the vibrant coral formations that paint the ocean floor, the Maldives boasts a marine spectacle unparalleled anywhere else in the world. Each atoll, from the Lhaviyani Atoll with its graceful green sea turtles to the Ari Atoll, home to aweinspiring whale sharks, offers a distinctive underwater experience. Rasdhoo reveals the mysterious allure of hammerheads, while Baa Atoll becomes the stage for the mesmerising Manta-Ray hotspot - Hanifaru Bay.
Tranquil Escapades in Paradise
As the sun gracefully sets over the Indian Ocean, the Maldives transforms into a canvas of romantic experiences. Sunset cruises, whether on a traditional Dhoni or aboard a luxurious yacht, promise an unforgettable spectacle. Dolphin watching adds an extra layer of enchantment, with playful dolphins accompanying your boat. Delve into the unique charm of Maldivian islands through island hopping, fostering cultural experiences and local interactions. Fishing adventures not only provide big game opportunities but also offer insights into traditional Maldivian fishing techniques.
Oceanic Delights — Adventures for All
The Maldives, a master in the art of crafting exceptional excursions, has perfected the realm of watersports. The diversity of offerings ensures there is something for everyone, from the laid-back explorer to the adrenaline-seeking adventurer. The waters surrounding the Maldives provide the perfect playground for an extensive range of water activities, making it an ideal destination for those seeking both tranquillity and adventure.
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Meeru Maldives Resort Island
Cinnamon Dhonveli Maldives
Explore Underwater Havens: Best Dive Resorts
Fihalhohi Maldives Aquatic Exploration
Situated in the renowned South Male’ Atoll, Fihalhohi offers thrilling dives amidst deep channels, wrecks, and caves at Cocoa Thila and Vaadhoo Caves. Witness overhangs alive with schools of fusiliers, sweetlips, red snapper, trevally, eagle rays, white sharks, and grey sharks in the deep blue.
Holiday Inn Resort Kandooma Underwater Marvels
Dive into an enchanting underwater odyssey and explore captivating diving sites, from the renowned Kandooma Thila to the vibrant Cocoa Corner. Immerse yourself in a world of marine wonders, where every dive is a unique encounter with the extraordinary.
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WATERSPORTS
ADVENTURE &
LUX* South Ari Atoll
Dive Delight
Delve into the enchanting underwater realm of South Ari Atoll, renowned for its yearround presence of graceful whale sharks and majestic mantas. These gentle giants gracefully navigate the outer atoll channel, indulging in a feast of plankton, creating a mesmerizing spectacle.
Kuredu Island Resort & Spa
Marine Splendor
Uncover the treasures of Kuredu’s underwater world with access to the celebrated ‘Kuredu Express’ and ‘Kuredu Caves’ dive sites. Dive into a spectrum of underwater environments, from vibrant protected reefs to dynamic channel edges, where larger marine species gracefully navigate, defining Kuredu as a haven for diving enthusiasts.
Reethi Beach Resort
Oceanic Thrills
Explore the beauty of Baa Atoll at Reethi Beach Resort, a UNESCO gem, with over 30 accessible dive sites within a 30-minute dhoni ride. Famous submerged reefs are at your fingertips, providing a captivating glimpse into vibrant corals and diverse underwater ecosystems.
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ADVENTURE & WATERSPORTS
Tailored Thrills for Adventurous Souls
Water Bike
Pedal to Paradise
Guests are treated to an exceptional watersports experience with the water bike. This unique machine, resembling an aquatic exercise bike, promises a healthier and more adventurous way to explore the surrounding waters.
CudaJet & Sea Breacher
at Grand Park Kodhipparu Maldives at Siyam World
Oceanic Marvel Adventure
Dive into freedom with CudaJet, a revolutionary jetpack offering predator-like manoeuvrability in an underwater world. Join the excitement with Sea Breacher, a semi-submersible vessel capable of leaping, diving, and executing 360-degree barrel rolls on the water.
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X-Jet Blade
Soar in Style
For the ultimate James Bond adventure, Finolhu Baa Atoll presents the X-Jet Blade, providing a heart-pumping 15-minute hydro flight experience. This water-propelled jet blade elevates adventurers several feet above the sea’s surface, delivering an unmatched thrill.
Sky Diving
at Ifuru Island Maldives
Thrills Above the Blue Horizon Daredevil guests can ascend to the heavens before leaping into the blue, providing a 360-degree view of the Maldives’ magnificence, from the endless Indian Ocean to the vibrant reefs beneath.
Ocean Pearl Submersible
at Finolhu Baa Atoll at Patina Maldives, Fari Islands
Subsea Exploration
Experience an unparalleled perspective on the marine life and underwater wonders around the Fari Islands. Ocean Pearl allows precise exploration of reefs, providing mesmerising views of corals, exotic marine species, and sunken treasures.
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Inside the Innovative Design of Zamani Islands
by Shaun Killa
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EDITOR’S PICKS
The recently unveiled Zamani Islands project has fundamentally reimagined the conceptual foundations upon which resort structures are traditionally built. At the forefront of this groundbreaking design is Shaun Killa, the visionary design director and founder of Killa Design, who graciously unveiled the intricacies of this avant-garde project in this exclusive feature.
Killa Design has skillfully intertwined inspiration from natural elements, sustainability initiatives, and cutting-edge technologies to craft a resort that stands at the height of luxury and eco-friendliness.
Inspired by Nature
The master plan for Zamani Islands draws inspiration from the enchanting natural formations of the lagoon atolls. The design concept takes cues from the wind, waves, and tidal currents that shape the islands, creating a synergy between nature and the multitude of resort experiences. Sculpted by environmental surroundings, the islands prioritise maximum beach access and panoramic views, offering guests an immersive connection with the surrounding lagoons and horizon.
Shared Values and Sustainable Vision
Killa Design’s involvement in the Zamani Islands project was propelled by a shared vision with Atoll Estates – the creation of a highly sustainable luxury resort powered entirely by renewable energy. The architects, known for their expertise in zero energy/water/waste ultra-luxury resorts such as Sherbara Resort in Saudi Arabia, were instrumental in materialising the client’s vision and setting new benchmarks for eco-friendly luxury hospitality in the Maldives and beyond.
Further to the sustainability accruements, the owners wanted to create an innovative hospitality destination differentiating from other resorts through design and guest experiences, which is at the core of Killa Designs’ approach to resorts.
Overcoming Challenges with Innovation
Shaun acknowledges the distinctive challenges of offshore resort construction, yet Killa Design boldly addresses them through innovative building technologies. Employing a modular construction methodology, the team ensured high quality and durability throughout the resort. Sustainability goals were met through the use of regionally available materials, including reclaimed timber, bamboo, and recycled aluminium, minimising environmental impact and reducing the resort’s embedded carbon footprint.
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Furthermore, their design seamlessly integrates biophilic elements, such as green spaces, natural light, and ventilation systems. These features not only enhance guests’ well-being but also contribute to a reduction in energy consumption.
Cutting-Edge Technologies at Play
The integration of cutting-edge technologies for the project further enhances the uniqueness of Zamani Islands’ design. Killa Design leveraged BIM (Building Information Modelling) software to meticulously model every resort aspect, offering the owners a virtual reality experience during the design phase. Parametric and regenerative software optimised design elements, improved buildability, and contributed to unforgettable guest experiences within the resort.
Sustainability Embedded in Every Detail
Zamani Islands proudly stands as the Maldives’ first 100% renewable energypowered property, and Killa Design’s emphasis towards sustainability is evident in every aspect of the design and development. Building Integrated Photo-Voltaic (BIPV) systems harness solar energy efficiently, harmonising with the resort’s aesthetic appeal. From conscientious material selection to implementing Agri-Photovoltaics and indoor farming, every detail is crafted to minimise environmental impact while nurturing local ecosystems.
Shaun Killa has expressed a sense of pride in the role played by his team in establishing a prospective benchmark for ecotourism with Zamani Islands. The belief is that this initiative will serve as an inspiration, not confined to the Maldives but extending globally, encouraging the development of more sustainable resorts. By setting new standards for environmentally conscious hospitality, he hopes to educate guests and encourage them to make more environmentally conscious choices in their vacation destinations and overall lives.
Atoll Estates’ Signature Architectural Direction
Amit Majumder & Dmitry Bourtov, the founders and curators of Atoll Estates, articulate the strategic reasoning behind their selection of Killa Design for the project:
“Our decision to appoint Shaun Killa and Killa Design as the master planner for Zamani Islands and architects of the most prominent resort within the development was a strategic choice inspired by their exceptional track record in creating visually striking, sustainable architectural marvels. Killa Design’s approach to design, which masterfully blends aesthetic elegance with environmental consciousness, resonates perfectly with the ethos of Atoll Estates and the vision of Zamani Islands. This collaboration is more than a partnership; it’s a harmonious fusion of shared values and innovative ideas, poised to set a new benchmark in luxury hospitality and environmental stewardship on a global stage.”
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EDITOR’S PICKS
Top Eight Reasons to Visit Angsana Velavaru Maldives in 2024
Angsana Velavaru emerges as an enchanting destination prepared to capture the hearts of global travellers in 2024. The resort presents a harmonious blend of elements for an unforgettable experience – from magnificent all-natural surroundings and secluded accommodations to tailored experiences, captivating settings, exquisite dining, “101 Things to do”, and more.
Here are the top eight reasons why Angsana Velavaru is an ideal addition to travellers’ bucket list.
1. All-Natural Island Paradise
Angsana Velavaru boasts an all-natural island setting surrounded by a breathtakingly beautiful lagoon. Travellers are invited to explore the untouched beauty of the island, with crystal-clear waters and vibrant marine life.
2. Comfortable, Spacious, Secluded and Stylish Villas
With 113 villas – 79 units on the main island and 34 units over the water, the resort offers a well-blended combination of comfort, privacy, space, and style. The Beachfront Family Pool Villa, Deluxe Beachfront Pool Villa, Velavaru Two-Bedroom Pool Villa, and Angsana Three-Bedroom Pool Villa provide direct access to the beach and are surrounded by lush vegetation. Adorned with stimulating wall art and vibrant colours, these villas feature highquality furnishings, as well as generous indoor and outdoor spaces.
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Adding to the sense of unparalleled premium experience, Angsana Velavaru boasts of an exclusive collection of independent twostorey water villa clusters dubbed to be the very first of its kind in the Maldives. Situated over the water with idyllic views, the Deluxe InOcean Pool Villa and the impressively elaborate Deluxe InOcean Two-Bedroom Pool Villa offer a classic Maldivian escape that discerning travellers have always dreamed of.
3. All-Inclusive Stays and Exquisite Dining
The resort’s all-inclusive dining experiences are crafted to satisfy the most discerning palates – from authentic Maldivian flavours to rich Indian, flavourful Asian, and elegant international cuisines.
Guests looking for a casual beachfront dining experience can visit Kaani Restaurant where they can choose an enticing buffet spread or meticulously crafted à la carte menu options that will surely tantalise their taste buds. At Funa Restaurant, an overwater restaurant, guests can savour the flavours of world-class PanAsian cuisine – consisting of classic favourites from Indonesia, Japan, Korea, Thailand, and Vietnam, with a modern twist. Azzurro Restaurant and Bar is another overwater restaurant to visit. Located in the InOcean Villa Cluster, it presents Mediterranean-inspired and vegetarian dishes. For those who wish to bask in the sun, lounge by the pool with awe-inspiring views at Kuredhi Pool Bar.
4. “101 Things To Do”
Catering to various guests’ interests and preferences, Angsana Velavaru offers an extensive array of activities beyond the traditional
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sun, sand, and sea experience. From water sports and wellness retreats to cultural excursions, guests can immerse themselves in a curated list of “101 Things To Do,” ensuring a holiday filled with excitement and discovery.
Begin ticking off that “Maldives adventure bucket list” in style by checking out “101 Things To Do” at Angsana Velavaru.
5. Warm Hospitality and Exceptional Service
Angsana Velavaru ensures a stay that goes beyond expectations by seamlessly combining warm Maldivian hospitality with exceptional service from associates of different nationalities and catering to a diverse mix of guests. From the moment guests arrive, dedicated associates create an atmosphere of genuine warmth, ensuring every aspect of their stay is not only comfortable but also personalised to perfection. Whether assisting with special requests or providing insider tips on the best island activities, the team is committed to delivering a hospitality experience that feels like a second home.
6. Heartwarming Events and Happenings
Angsana Velavaru offers a unique setting for special events and celebrations. Whether it is a romantic wedding ceremony, a milestone celebration, or a corporate retreat, the resort provides tailor-made experiences against the backdrop of the Maldives’ incomparable beauty. Moreover, the resort actively embraces the local culture and contributes to its preservation for generations, exemplified by events such as the rhythmic Bodu Beru Nights.
7. Blissful Relaxation and Rejuvenation
The award-winning Angsana Spa awaits guests with an invitation to elevate their senses. Offering a bespoke world of timehonoured treatments, this haven of tranquillity invites visitors to unwind, rediscover well-being, and experience the touch of skilled therapists. The soothing ambience transforms into a realm of unmatched calmness and renewal, ensuring a refreshing and revitalising wellness journey beyond the ordinary.
8. Mindful Holiday Rooted in Sustainability
The resort employs eco-friendly practices, minimising its environmental footprint while providing an immersive experience that respects and preserves the natural surroundings. With this, the resort has been EarthCheck Gold Certified for eight years now.
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EDITOR’S PICKS
Heritance Aarah —
A Sanctuary of All-Inclusive Majesty in the Heart of the Maldives
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Situated in the picturesque Raa Atoll, Heritance Aarah stands out as a premier all-inclusive resort in the Maldives, allowing visitors to dive into the timeless magic of life at this luxury retreat.
The resort’s distinctive collection of butler-serviced villas and suites invites guests to embrace the gentle rhythm of the waves, creating a haven of tranquillity. Each villa is thoughtfully stocked with invilla snorkelling gear, allowing guests to immerse themselves in the stunning coral and marine life at any time of day.
Heritance Aarah has redefined the all-inclusive experience with its Premium All-Inclusive package. This elevated package encompasses superior in-villa amenities, resort facilities, snorkel and dive trips, whiskey and wine tastings, a complimentary IASO face scan, spa credits, and exquisite dine-around cuisine crafted by Culinary Olympic and Culinary World Cup winners.
For guests staying in beach villas and ocean villas, the all-inclusive experience extends to a replenished minibar, complimentary sparkling wine on arrival, daily replenished wine, and selected spirits added to the in-villa mini bar. Ocean Suites with Infinity Pool and Ocean Resident with Infinity Lap Pool guests enjoy additional privileges, including a fully stocked wine cellar and in-villa dining.
Guests venturing on the Premium All-Inclusive journey can indulge in a culinary odyssey across seven restaurants and five bars. Innovative offerings include whiskey tastings and diverse international cuisine, promising a destination dining experience tailored for connoisseurs. The Sips & Surprises element allows guests to enjoy a range of premium spirits and innovative concoctions at five bars, each featuring a signature cocktail list of 30 unique concoctions.
Heritance Aarah goes beyond, offering cooking classes with awardwinning chefs, cocktail masterclasses, and unique experiences like the 3Cs – Ice Cream, Candy, and Cocktails from the Naughty Carts roaming the island. Guided snorkelling excursions, Maldivian Village experiences, and complimentary wellness consultations at IASO SPA add further depth to the all-inclusive offerings.
For guests staying a minimum of three nights, additional perks include a complimentary face scan at the IASO Medi Spa, spa credits, and a choice of excursions, ranging from sunset cruises to night fishing.
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77 TRAVEL TRADE MALDIVES | MAR 2024 WE CREATE CONTENT dynamyst@orcamedia.group
The Standard, Huruvalhi Maldives Goes Green with Solar Power
The Standard, Huruvalhi Maldives, a luxury resort located on Huruvalhi Island in the Raa Atoll, has announced the installation of solar panels as part of its commitment to sustainability and ecofriendly practices. The resort has been using solar energy as its main source of electricity since November 2023, with plans in place to have the island completely solar-powered.
“Replacing carbon-intensive products with climate-friendly alternatives is an important step in winning the climate battle. Currently, our new solar system has a capacity of 750 kW (kilowattpeak), which enables us to save about 230,000 litres of fuel per year. This translates to a reduction of 588.8 tons of CO2 emissions annually. We are testing the system and plan to substantially expand its capacity in the coming years,” said Boripat Louichareon, Managing Director of Standard Asia.
The solar panels are not the only green initiative that the resort has implemented. The Standard, Huruvalhi Maldives, has also banned single-use plastic, replaced bottled water with glass bottles that are filled on-site, switched to low-wattage LED bulbs and eco-friendly
villa amenities, and composts its organic waste on a nearby island to fertilise its fruit and vegetable gardens.
The resort also encourages its guests and staff to use bicycles as their preferred mode of transportation alongside electric-powered buggies. At the Dive Center, holidaymakers can learn about the property’s Coral Conservation Initiative and visit the coral nursery, where a team of dive specialists restore the reef damaged by human activity and climate change to its healthy self by building a coral garden.
“Since the resort’s opening in 2019, we have been striving to run the island on clean energy instead of fossil fuels. Our solar project is an important step towards making The Standard Huruvalhi a carbon-neutral resort that preserves this stunning island that we call home,” added Louichareon.
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SUSTAINABILITY
Fairmont Maldives, Sirru Fen
Fushi’s Sustainability Lab: Celebrating the Art of Innovation
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SUSTAINABILITY
Nestled on the shores of a private island in the secluded Shaviyani atoll, Fairmont Maldives, Sirru Fen Fushi stands as a beacon of innovation in the heart of the Maldives.
This exclusive retreat captivates not only with its breathtaking surroundings but also with a visionary approach to sustainability. The groundbreaking Sustainability Lab is at the forefront of this ingenuity, a pioneering initiative that sets Fairmont Maldives apart in eco-friendly luxury.
Innovative Sustainability Lab
This eco-education hub sets out to tackle the growing concern of single-use plastics in the Maldives, a region where tourism is flourishing but where the threat of plastic pollution looms large. The Sustainability Lab aims to be a beacon of change by transforming plastic waste into bespoke souvenirs and unique products. Specialised machinery within the lab processes plastic collected from the beach, reef, and ocean, turning it into exquisite furniture, useful stationery for local schools, and even turtle-shaped luggage tags for guests. With over 725 kg of plastic processed to date, Fairmont Maldives is significantly reducing its environmental footprint.
Community Upliftment and Education
Beyond its immediate impact, the Sustainability Lab is poised to become a recycling centre for the atoll and surrounding areas, fostering a culture of sustainability and accountability in local
communities. The resort actively involves nearby islands in its efforts, encouraging them to send their plastic waste for recycling rather than contributing to landfills or ocean pollution.
Educating Eco-Conscious Travellers
The Sustainability Lab serves as the epicentre of Fairmont Maldives’ broader sustainability initiatives, offering guests firsthand experiences in conservation research. Through educational programmes and activities, guests can actively participate in collecting plastic waste, learning about recycling processes, and creating their own sustainable products.
Programmes for Marine Conservation
Recognising the critical threat of plastic pollution to sea turtles, Fairmont Maldives has introduced the Turtle Ranger Programme. Guests can engage in conservation methods, assist in collecting Photo ID tracking data, and actively participate in protecting turtle nests. The resort’s Marine Biologists conduct workshops in the Sustainability Lab, transforming plastic waste into turtle-shaped products using innovative recycling machines.
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Four New Experiences
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CROSSROADS Maldives Introduces
WHAT’S
ON
CROSSROADS Maldives has unveiled four new destinations that promise to add a touch of style, a dash of wellness, and a sprinkle of creative magic to your island escape.
Woody
Woody brings forth the crafted elegance in Mango Wood. Embark on a journey into the captivating realm of Woody, a space where the distinct charm of handcrafted mango wood takes centre stage. Each piece tells a story of sustainability and masterful craftsmanship, inviting you to transform your home into your dream springboard-worthy space of timeless elegance. Open daily from 11:00 AM to 23:00, Woody transcends the conventional, offering not just a store but a sanctuary for those who appreciate refined Instagrammable aesthetics.
Sense Boutique
Sense Boutique is all about fashion for every taste. For the style enthusiasts, Sense Boutique is the ultimate playground. A carefully curated selection of the latest trends and accessories hotspots beckons you into a world where fashion isn’t merely a statement – it’s an immersive experience. Open daily from 10:00 AM to 22:00. Sense Boutique is your invitation to dive into pure retail therapy, where style becomes a personalised expression and helps you find something truly unique that you won’t easily find elsewhere. Explore the latest trends and accessories daily from 10:00 AM to 22:00.
Pharma Doc
Pharma Doc is now open, assuring convenience and care for your well-being while you are at CROSSROADS Maldives. Looking out for your health is Pharma Doc, CROSSROADS Maldives’ new pharmacy and prescription centre. Open daily from 10:00 AM to 20:00, with a grand opening on December 23rd, 2023, it’s where expert advice meets a diverse selection of health and wellness essentials.
Art & Soul
Art & Soul takes you to a brand new creative playground in the Maldives. Immerse yourself in the vibrant world
of Art & Soul, where creativity knows no bounds. From 10:00 AM to 20:00 daily, this is more than just an art destination – it’s a sanctuary of inspiration. Explore a spectrum of paints, brushes, and canvases waiting to transform your imagination into vibrant masterpieces. Whether you’re an experienced artist or a budding enthusiast, Art & Soul is your personal haven for artistic expression and boundless creativity. Inspirational pop-ups and opportunities to get up close and personal with artists await.
CROSSROADS Maldives, the premier integrated leisure destination, invites you to explore the intersection of luxury and laid-back vibes. Dive into sustainable elegance, pamper yourself a bit, and let your creativity flow in a setting that’s not just chic but effortlessly cool.
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WHAT’S ON
Stone Hotels Officially Opens,
Inviting Guests to Island Bliss
Stone Hotels opened its doors on the 27th of January, presenting an island beach hotel where nature’s grandeur and island lifestyle intertwine with refined hospitality..
Located in K. Dhiffushi, Stone Hotels offers a 50-room island beach experience, ensuring a blend of refined hospitality with the natural beauty of the Maldives. From the moment their feet touch the sands until departure, guests can expect the pulse of island life to resonate in their hearts.
Stone Hotels features Aanu, an all-day dining spot capturing global flavours, and Picanha Steakhouse offers unparalleled steak and seafood. The Infinity Lounge, with a rooftop infinity pool, provides a stunning backdrop. Laguna Bar, nestled on the beach, serves refreshing cocktails. Satisfy your sweet tooth at Elmar Bakery, and experience authentic Maldivian cuisine at Latuna Cafe & Bistro, immersing guests in a gastronomic journey.
Diverse experiences await at the hotel, including the spa, a tranquil oasis that beckons guests on a journey to well-being. Dive into the wonders of the deep with the PADI-certified centre and enjoy water sports. Excursions offer sunset cruises and fishing adventures. Facilities, including a private beach, infinity pool, rooftop lounge (Iruvā), fitness centre, and sauna, ensure every need is met, allowing guests to immerse themselves in the untouched beauty of the Maldives.
Stone Hotels ensures unmatched comfort and convenience. With a 24/7 front desk, business centre, and free internet, guests enjoy seamless service. Explore the island with buggy rides and bike rentals. Laundry services attend to details, allowing carefree stays. Effortless transportation is guaranteed with speed boat transfers and private hires. The convenience store and gift shop offer essentials and mementoes. The meeting room accommodates corporate events and private gatherings, catering to every guest’s needs.
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COMO Cocoa Island Opens its First Ever Pop-up Dining Experience,
The Konro Grill and Bar
COMO Cocoa Island opened The Konro Grill and Bar, a special pop-up restaurant serving delectable yakitori and an exquisite sake bar. Available from April 10th 2024, the pop-up combines the art of yakitori and a remarkable sake bar. Nestled on Faru Beach, this unique dining experience promises a fusion of Japanese flavours amidst the picturesque backdrop of the island’s powder-soft white beaches.
Experience the tantalising aromas of fresh vegetables, meats, and seafood skewers, expertly grilled on a traditional Konro grill right before your eyes. Designed to delight the palate, guests can savour premium Tajima Wagyu with beautiful marbling that gives the meat a rich, buttery flavour; Glacier 51 Toothfish, sometimes referred to as the wagyu of the sea, with its delicate sweetness; and brussels sprouts with miso and dancing bonito for extra umami.
Enthusiasts of Japanese spirits can indulge in a curated selection of premium sake, including the illustrious IWA 5 Assemblage 2, Junmai Daiginjo crafted by Richard Geoffroy, former Chef de Cave at Dom Pérignon. Additionally, Japanese beers and inventive cocktails, such as The Green Konro signature cocktail, featuring Shirataki “Pink” Jukusei no Jozen Mizunogotoshi, Midori liqueur, pineapple juice and Scrappy’s Bitters, promise an unparalleled sensory experience.
Open from afternoon until late, enjoy stunning beach views, especially during sunset or under a star-studded sky. Immerse yourself in the enchanting atmosphere of this purpose-built pop-up restaurant, crafted entirely from local materials, aiming to bring the quintessential Japanese food-cart experience to life amidst the tropical paradise of COMO Cocoa Island.
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WHAT’S ON
Siyam World Maldives’ Latest Dining Venture Discover Maldivian Flavours at Kaage:
Siyam World, Maldives has introduced “back to the roots” cuisine and opened a signature Maldivian restaurant showcasing delicacies and dishes from different atolls of the Maldives. “Kaage” is a traditional Maldivian restaurant where the rich taste of Maldivian heritage comes alive through the delectable flavours crafted from traditional Maldivian kitchens. Guests at Siyam World can now be immersed in the vibrant history of the Maldives with the authentic essence of Maldivian cuisine that brings together the unique tastes from the southern atolls to the northern reaches of the Maldives. Kaage boasts a menu that pays tribute to the time-honoured recipes passed down through generations.
The chefs are deeply immersed in the culinary heritage of their ancestors, adept at reviving the enchantment of authentic Maldivian home-cooked dishes, skillfully capturing the essence of the islands. The head chef, Mohamed Rasheed, took time to travel to the different atolls in the Maldives to learn the old recipes and bring them to life with his own creative touches at the “Kaage” restaurant. Chef Rasheed lived in Germany for 15 years and moved back to the Maldives in 2021. He joined Siyam World in December of 2022 and began his Maldivian culinary journey to learn and perfect the traditional recipes that were passed down from generation to generation.
“I have always wanted to go back to my roots and experiment with traditional Maldivian dishes, and I have always wanted to come back home to the Maldives and work in a resort. Growing up, I used to help my mother prepare meals and watch her make them, which inspired me to become a chef. When I got the opportunity to help create a unique Maldivian restaurant, I jumped right on it and began my journey in creating a unique yet authentically Maldivian menu,” says Chef Rasheed.
“Kaage”, the signature Maldivian restaurant, is included in the resort’s unbeatable WOW! 24-hour premium all-inclusive plan. With the inclusive dinearound concept, guests at Siyam World now have the option to dine at six speciality restaurants, including Spanish, Italian, Thai, Indian, and Grill restaurants and the latest addition, Kaage.
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WHAT’S ON
Baros Maldives Sets a New Standard
with the Latest Addition of Baros Suites
Baros Maldives has introduced its latest offering, the Baros Suites with Private Pool, each spanning an impressive 200 square meters. Meticulously crafted to provide an oasis of seclusion, these suites are designed to uphold the highest standards of privacy while boasting a timeless aesthetic.
Nestled on the eastern shore of the island, the Baros Suites offer a harmonious blend of proximity to all amenities and the luxury of complete seclusion. Guests can revel in the freedom of expansive space, surrounded by the inspiration of tropical tranquillity.
The offer an luxe escape with a private infinity pool, hot and cold Jacuzzi, and direct beach access. The accommodation boasts a luxurious shower, tub, and a
bedroom adorned with a king-size bed and day couch. Special entitlements elevate the experience, featuring a dedicated 24/7 butler, a welcome champagne bottle, and a farewell turndown gift. Guests can enjoy breakfast in-villa or at Lime Restaurant, and special moments are created with evening Lighthouse sundowner cocktails for two. A Piano Deck breakfast, applicable for a minimum 5-night stay, and thoughtful welcome gift amenities make the Baros Suites an unparalleled retreat.
Guests can immerse themselves in the serene ambience, enjoying the utmost in personalised service and a haven of tranquillity at the Baros Suites with a Private Pool.
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WHAT’S ON
TTM Standards:
Mövenpick Resort Kuredhivaru Maldives
Travel Trade Maldives has opened for industry feedback for TTM Standards, a benchmarking and market positioning tool designed to assist travel trade professionals in assessing market position and market perception.
Set to be launched during TTM Maldives 2024, TTM Standards will empower travel trade professionals to make strategic and competitive decisions to help optimise the positioning and perception of properties. Here’s how TTM Standards will empower travel trade professionals:
Strategic Positioning:
Resort decision-makers gain valuable insights to strategically position their properties in the market, creating a distinctive identity that resonates with their target audience.
Informed Decision-Making:
By leveraging market standings, decision-makers can make informed choices, aligning their resorts with industry trends and gaining a competitive edge.
Competitors Set Analysis:
Through comprehensive competitor analysis, decisionmakers can understand their resorts’ position within the competitive landscape, enabling proactive responses to market shifts.
Industry Partners’ Perception:
TTM Standards will help to analyse resorts’ brand perception & position among the travel trade community.
TTM Standards categorise resorts in the belowmentioned categories based on their published rates for travellers, room sizes, built-up areas, service standards, facilities, etc.
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Benchmarking & Market Positioning Tool for Travel Trade Professionals INDUSTRY UPDATES
Here’s a breakdown of the evaluation criteria:
SEVEN STAR BESPOKE LUXURY -
Bespoke luxury offers personalised services, the utmost privacy across all amenities, and tailor-made transfer options, all complemented by the highest room rates in the market.
• Average room rate of USD 5,000 per night
• A staff ratio of 1:6 (minimum)
• Island size to the number of rooms
FIVE STAR ULTRA-LUXURY -
Highly exclusive private resorts with a limited number of rooms/villas that can be booked. These properties offer outstanding and personalised service, gourmet dining options, and exceptional experiences, all accompanied by high room rates within the market.
• Average room rate of USD 3,000 per night
• Largest room size for all categories
• A staff ratio of 1:4
• Island size to the number of rooms
FIVE STAR LUXURY -
Private resorts with a premium level of service, rooms/villas, and amenities, gourmet dining options, experiences, and well-rounded facilities to suit every guest’s need, accompanied by high room rates within the market.
• Average room rate of USD 1,000 –3,000 per night
• Large room size for all categories
• A staff ratio of 1:3
• Island size to the number of rooms
Seaside Finolhu Baa Atoll Maldives
FIVE STAR PREMIUM -
Private resorts with an exceedingly high level of service, rooms/villas, amenities, gourmet dining options, experiences, and well-rounded facilities, all complemented by upscale room rates within the market.
• Average room rate of USD 700 – 2000 per night
• Average room size
• A staff ratio of 1:3
• Island size to the number of rooms
FIVE STAR ENTRY -
Private resorts with a high level of service, villas/rooms, amenities, experiences and facilities accompanied by an average room rate within the market.
• Average room rate of USD 500-1000 per night
• Average room size
• A staff ratio of 1:2
• Island size to the number of rooms
FOUR STAR PLUS -
Resorts with a range of services, rooms, facilities, and amenities, reflecting a reasonable room rate within the market.
• Average room rate of USD 300-500 per night
• Average room size
• A staff ratio of 1:2
• Island size to the number of rooms
THREE STAR -
Resorts with an essential level of service, rooms, facilities, and amenities, reflecting the lowest average room rate within the market.
• Below USD 300 per night
• Average room size
• A staff ratio of 1:1
• Island size to the number of rooms
Furthermore, TTM Standards will have a list of vetted experts evaluating resorts across various areas, focusing on facilities and services. These include PR & Marketing, Sales & Reservations, Airport Services, Staff Grooming & Uniform, Accommodation, F&B, Spa & Wellness, Recreation & Entertainment, Diving & Watersports, Excursions, Kids Facilities, Public Areas, Public Swimming Pool, and CSR & Sustainability Initiatives.
Upon completion of the evaluation process, resorts will receive a comprehensive final report outlining their market landscape analysis, current market standing, competitors set analysis, and strategic positioning recommendations. All the data collected is confidential; thus, publishing is subject to property approval.
Le Méridien Maldives Resort & Spa
AWARDS & ACCOLADES
Cora Cora Maldives Attracts More Solo Female Travellers Since Receiving Top Global Award
The five-star Cora Cora Maldives has seen an impressive increase in the number of solo women visitors since being awarded the highly acclaimed SHe Travel Club Label this year. The glorious resort, in the tropical paradise of Raa Atoll, welcomed the same number of women travelling on their own between May 2023 (when it received the award) and December 2023 as it did from October 2021 (when it opened) to May 2023.
Female travel has become a major phenomenon over the past few years with companies dedicated to woman-only clientele increasing by 230%. Overall, women make up 64% of travellers worldwide, while only 36% are male. And women are showing an increasing desire to go it alone – almost £100 billion will be spent by women on travel in 2023.
Cora Cora Maldives was the first five-star resort and second resort overall in the Maldives to receive the SHe Travel Club Label. Having been awarded the Gold Status, the all-inclusive luxury resort was officially acknowledged as safe and friendly, particularly for
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women travelling on their own, with friends, or with children. With only 300+ hotels holding this prestigious accolade, Cora Cora Maldives expressed their delight to be at the forefront of promoting female empowerment through travelling – an achievement it is committed to strengthening in 2024.
“We are delighted that female solo travellers consider Cora Cora Maldives a safe and comfortable destination,” comments Anna Karaseva, Sales & Marketing Manager. “We are proud to say that we have received the same number of bookings from female guests travelling by themselves in the last seven months (since we received the award) as we did for the 18 months before then. We ensure that every member of staff interacts with single travelling guests in a certain manner and undertakes incredible training the SHe Travel Club label provides, thus ensuring our female guests’ needs are met in a welcoming and safe environment.”
The SHe Travel Club conducts studies in several countries to understand what women expect and need
when they travel. ‘SHe, Safe and Happy everywhere’ is the promise to all women from the independent and global SHe hotel labelling organisation. The SHe Travel Club mark of approval offers peace of mind and quality assurance away from home.
Cora Cora Maldives offers its guests a one-of-a-kind immersive Maldivian cultural, experiential and culinary experience. It comprises 100 villas, four restaurants, two bars, MOKSHA® Spa and Wellbeing Centre, a water sports & diving centre, a gym, an overwater yoga pavilion, an outdoor cinema, CoRa kids® Club, and the Dutch Onion® Museum. Cora Cora Maldives is 45 minutes by seaplane from Velana International Airport or 30 minutes by domestic flight, followed by a 20-minute speedboat journey. Cora Cora Maldives is the ultimate idyllic island escape – and offers a perfect getaway for female travellers.
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