BI - Monthly Edition March - April 2019
www.traveltrademaldives.com ttm@traveltrademaldives.com / traveltrademaldives
ISSUE 002
International Travel Trade Periodical Published by Leading Travel Trade Show of Maldives - TTM
CHINA MARKET OVERVIEW
AHMED SAEED
GENERAL MANAGER AT MAAGIRI HOTEL
IN THIS ISSUE Statistics Government Market Overview Aviation Transport / Cruise Travel tech TTM Travel Agents Accommodations People Interviews Celebrity Wellness Food ITB Fair & Awards
ONE OF THE FEMALE DIVE MASTERS IN MALDIVES – AHMED SAEED GENERAL MANAGER AT MAAGIRI HOTEL SUHA SHAFIU
ALI RASHEED ADAM
DIRECTOR OF SALES AND MARKETING AT VILLA HOTELS
02 PEOPLE
PUBLISHER’S NOTE
OUR TEAM MANAGING DIRECTOR
Akhmeem Abdul Razzaq
CHIEF EXECUTIVE OFFICER Dr. Hussain Sunny Umar
CHIEF OPERATING OFFICER Moothi
CREATIVE DIRECTOR Nashaath
Welcome to the second issue of “TTM
local island tourism. Further, the country
tourism industry including accurate and
Periodical”.
is promoted as a luxury travel destination
reliable forecasts from experts working in
TTM Periodical is a bi-monthly magazine
at many of the top travel fairs around the
the industry. The publication’s scope is to
published by Travel Trade Maldives (TTM)
globe every year. However, there lacks a
cover the entire Maldivian tourism industry,
- the leading and largest travel trade fair in
print publication that provides regular and
including travel, tourism, MICE, sports,
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spas, health, luxury travel, corporate travel,
currently exists in marketing Maldives to
industry-specific news and information that
guest houses, liveaboards, cruise liners,
the international audience.
is directly distributed to the top Maldives
travel tech, and so forth. Everything you,
holiday
markets. TTM Periodical aims to link
as a travel trade professional interested in
destination, there is no doubt about that. It
that gap by providing all the information,
Maldives, would want to know… we have it!
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Please enjoy reading our publication and we
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there is a staggering amount of information
TTM Periodical includes features on current
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market trends, the latest news, detailed
information
analysis on relevant topics from experts in
about the country’s luxury resorts and
the region, and analytics of the Maldivian
Maldives
is
a
publications
world-famous
provide
DIRECTOR
Ibrahim Areef
DIRECTOR
Mohamed Khoorsheed
MANAGER
Ahmed Nasir
PHOTOGRAPHY DYNAMYST Lujainlah Zuhair
DESIGN DIRECTION CREATIVE TUNA Zaya Ahmed Zeina Shareef Hamdhoon W.
MARKETING & PUBLIC RELATIONS
Fathmath Maisaan Ali Sageef Ibrahim Hawwa Sana Rashad Nadwa Mohamed Mufeed Sana Shakir Copyright c 2019 Maldives Getaways Pvt. Ltd. Male’, Maldives, All rights reserved throughout the world. Reproduction in any manner is prohibited. Opinions expressed in the articles are of the authors and do not necessarily reflect those of the editor or publishers. While the editors do their utmost to verify information published they do not accept responsibility for its absolute accuracy. Materials in this publication may not be reproduced, whether in part or in whole, without the consent of Maldives Getaways Pvt. Ltd.
MALDIVES LEADING INTERNATIONAL TRAVEL TRADE SHOW
MEET THE TOP TRAVEL MEDIAS
The leading travel trade show in the world
Journalists and editors exclusively from
exclusively dedicated to selling Maldives.
10 travel and tourism media publications means worldwide exposure.
OVER 200 TOP OPERATORS
VISION 2023
PR EXPOSURE
Leading 200 operators from top 30 markets
2.5 million tourists annually by 2023
Top event compaines, publishers, location
to Maldives.
scouts across the globe
PRODUCED & PUBLISHED BY
OVER 100 PROPERTIES
SEARCH, CONNECT & PRESCHEDULE MEETINGS
USD 4 BILLION INDUSTRY
TTM hosts over 100 exhibitors, including
TTM Connects software allows you to
Over USD 4 billion tourism receipts annually
top resorts, hotels, airlines and other key
create your profile, message and pre-
in Maldives with over 1.4 million tourists
stakeholders of the tourism.
schedule meetings with buyers, visitors and
arrivals.
other exhibitors
PEOPLE 03
MMPRC ROADSHOW & FAIR LIST 2019 JAN 19 JAN 27JAN
BOOT
10 APR 12 APR
Dusseldorf, Germany
WTM AFRICA
SWISS, ROADSHOW
Cape Town, South Africa
Zurich, Geneva & Lugano
OTM, ONE WORLD MARKET
AUG
FRANCE, ROADSHOW
SOUTH AFRICA, ROADSHOW
SOUTH KOREA, ROADSHOW
Paris, Lyon, Marseilles,
Cape Town, Johannesburg,
Seoul, Busan
Coinciding with WTM Africa
Bombay Convention and Exhibition Centre, Mumbai, India
FITUR INTERNATIONAL TOURISM TRADE FAIR
15 APR 17 APR
(New Hall) National Agricultural Exhibition Center, Beijing, China
Parque Ferial Juan Carlos 1, 28042 Madrid, Apdo. De Correos 67.067, Spain
31 JAN 03 FEB
FESPO
28 APR 01 MAY
Zurich, Switzerland
EMITT, EAST MEDITERRANEAN INTERNATIONAL TOURISM & TRAVEL EXHIBITION
MAY
East Mediterranean International Travel & Tourism Exhibition, TUYAP International Exhibition Centre, Istanbul, Turkey
21 SEP 24 SEP
Dubai Coinciding with ATM
JUNE
MAR
25 SEP 27 SEP
Coinciding with IFTM Top Resa
EASTERN EUROPE, ROADSHOW
JAPAN, ROADSHOW
Warsaw, Prague, Budapest
Tokyo, Yokohama, Nagoya,
WORLD ROUTES
Fukuoka
NOV 04 NOV 06 NOV
WTM, WORLD TRAVEL MARKET London, United Kingdom Excel London, 1 Western Gateway, Royal Victoria Dock, London Docklands, E16 1XL, United Kingdom
ABAV Av. Olavo Fontoura, 1.209, Anhembi Parque, SP
UK, ROADSHOW Manchester, Glasgow, Scotland,
06 SEP 08 SEP
Dublin
MATTA
01 SEP 04 SEP
Coinciding with WTM
USA, ROADSHOW
Paris, France
Miami, New York, Chicago,
Paris Porte de Versailles Exhibition Centre, 75015 Paris, France
INDIAN, ROADSHOW
Messe Berlin GmbH, Messedamm 22, D-14055 Berlin, Germany
Mumbai, Delhi, Calcutta, Banglore, CHandigarh
OCT
MITT, Moscow International Travel & Tourism Exhbiton
09 OCT 11 OCT
TTG TRAVEL EXPERIENCE
Guangzhou, Chendgdu, Beijing
Krasnaya Presnya Exhibition Complex, ZAO Expocentre, Moscow, Russia
TTM Male’ , Maldives
MARINE DIVING FAIR
JULY NORDIC, ROADSHOW Helsinki, Copenhagen, Oslo, Stockholm
INTERNATIONAL LUXURY TRAVEL MARKET (ILTM) London, United Kingdom Excel London, 1 Western Gateway, Royal Victoria Dock, London Docklands, E16 1XL, United Kingdom
TBC
TTG Italia S.p.A - RIMINI FIERA -Via Emilia, 155 - 47900 Rimini, Italy
AUSTRALIA, ROADSHOW London, United Kingdom
16 OCT 181 OCT
ITB ASIA Singapore
11 JUNE 13 JUNE
03 DEC 06 DEC
Rimini, Italy
CHINA, ROADSHOW
Moscow, Russia
DEC
IFTM TOP RESA
Toronto
Berlin, Germany
Sunshine City Convention Center Hall, Ikebukuro, Tokyo, Japan
Milan, Rome, Florence
Sao Paulo, Brazil
ITB
Tokoyo, Japan
Hamburg, Munich, Stuttgart and Vienna
Kuala Lampur, Malaysia
Fiera Milano SpA, P.Iva C.F. 13194800150, S.S. Sempione 28 – 20017 RHO (MI), Milan, Italy
05 APR 07 APR
ITALY, ROADSHOW
Adelaide, Australia
BIT
APR
GERMANY, ROADSHOW
Riyadh, Jeddah, Abu Dhabi,
Milan, Italy
12 MAR 14 MAR
Coinciding with IFTM Top Resa
SEP
MIDDLE EAST & GCC, ROADSHOW
FEB
06 MAR 10 MAR
ATM, ARABIAN TRAVEL MARKET Dubai International Convention & Exhibition Centre, Sheikh Zayed Road, Dubai, United Arab Emirates
Istanbul, Turkey
10 FEB 12 FEB
Bordeoux
Coinciding with Germany RS
Dubai, UAE
Messe Zürich, Switzerland
31 JAN 03 FEB
COTTM, CHINA OUTBOUND TRAVEL & TOURISM MARKET Beijing, China
Madrid, Spain
JATA, TOURISM EXPO JAPAN Osaka, Japan
Durban
Mumbai, India
23 JAN 27 JAN
24 OCT 27 OCT
Tokyo Big Sight
Capetown International Convention Centre, Convention Square, Cape town, South Africa
Düsseldorf Exhibition Centre, Düsseldorf, Germany
23 JAN 25 JAN
B2B B2C Dive Trade
Sands Expo & Convention Centre, Marina Bay Sands, Singapore
ASEAN, ROADSHOW Singapore, Bangkok, KL, Taipei Coinciding with ITB Asia
Excel London, 1 Western Gateway, Royal Victoria Dock, London Docklands, E16 1XL, United Kingdom
04 STATISTICS
ASIA CONTINUES TO DOMINATE THE GLOBAL TRAVEL INDUSTRY Asia’s most middle-class groups spend their disposable
Travel intermediaries like Expedia, Booking Holdings
income on travel, boosting the travel industry in the
etc go throttle in expanding their businesses into Asia
region, according to 2019 report by Euromonitor
by engaging in business partnerships in the region.
International.
Other online travel intermediaries such as Ctrip and
The report highlighted the megatrends that are
Fliggy are today’s travel enablers in China, while
shaping the future of travel in India. It said that the
traditional travel intermediaries in Japan and South
region continues to enjoy strong performances in
Korea such as JTB and Hanatour are actively investing
both inbound and outbound travel.
in their online channels to meet demand from their
Countries such as South Korea, Australia, and China
constantly-connected consumers.
are global frontrunners in digital connectivity, the
The increase in travel spends by Asians is due to
report notes. Other countries such as Thailand,
positive geopolitical developments and sporting
Malaysia, and Indonesia are also gathering pace,
events boosting the region’s attractiveness. As the
developing user-friendly online booking platforms
next Summer Olympics, which is going to be held in
and convenient online payment systems.
Tokyo is around the corner, along with the next Winter
Travel becomes a hot sector in Asia, start-ups bet
Games in Beijing, there are high prospects of a rapid
high on new trends in the industry to get ahead of
growth in travel spends this year.
their competitors.
AMERICA – AN IMPORTANT MARKET FOR MALDIVIAN TOURISM INDUSTRY America is one of the top 10 tourist arrival countries in Maldives as per the statistics released by the Ministry of Tourism for the year 2018. The tourist arrivals from America had increased considerably in 2018. 42,901 tourists arrived from America out of the total number of arrivals. Compared to the statistics in 2017 with 39,180, a 9.5% increase was seen in 2018. America occupied 2.9% from the total percentage of tourist arrivals in 2018. Advertisements and promotional activities have been increased in America by the Maldives Marketing and Public Relation Corporation (MMPRC). MMPRC announced that they are looking for an agency to aid them in promoting Maldives in America along with them since 26 February 2019.
M7 AD
STATISTICS 05
ITALY – ONE OF THE LARGEST TOURIST MARKETS IN MALDIVES
The launching of Alitalia Airline in Maldive
Statistics
in 31st October 2017, increased the rate of
consistent rise in Italian tourist arrivals
tourists arrivals from Italy to Maldives.
since 2013. In addition, a rise in inflation
Alitalias’ chartered flights in 2018 recorded
to 6.4% in 2017 was seen in comparison to
a large number of tourist arrivals to Maldives
that of 5.5% in 2016, as per the Ministry
from Italy while the rates continued to rise
of Tourism. A total of 24.8% increase was
even in February 2019. In comparison to
seen in the Italian market in 2017.
2018, a 27.5% rise was seen in the tourist
The greatest number of tourist arrivals
arrival statistics. 17,795 tourists arrivals
from Italy is seen in December, January and
from Italy to Maldives has been accounted
February. On the other hand, the lowest
till February 2019 while 2018, 13, 962
arrivals are recorded in June and May.
Italian tourists visited Maldives in 2018.
20 20
Indian Ocean Business F estiva l
www.indianoceanbusinessfestival.com
released
in
2018
showed
06 GOVERNMENT
BRAND AMBASSADORS BEING GATHERED TO PROMOTE MALDIVES TOURISM Ministry of Tourism is now making attempts
be held is named after Maldives and the
on getting worlds famous athletes as
jerseys of Soccer School would have the
ambassadors to promote Maldivian tourism
name of Maldives printed on it.
industry. They are working on gathering
The government aims to attract 2.5 billion
brand ambassadors from different athletic
tourist per year, at the end of its five year
backgrounds as per the Tourism Minister
term. Meantime, they aim to attract 1.5
Honorable Ali Waheed.
billion tourists this year. To reach this goal,
In addition, Ministry of Tourism aims to
the government increased the budget for
sponsor in football leagues of countries
marketing the Maldivian tourism industry
from where most number of tourist arrivals
and assured that special activities will be
are recorded in Maldives. Tourism Ministry
done in order to promote Maldives.
has now sponsored U13 Intercontinental Cup held in Dubai. The sponsorship fee of the event was 25,000 USD. One of the football pitches where the event would
TOURISM MINISTER MR. ALI WAHEED MEETS TOURISM MINISTER OF INDIA A discussion concludes between the Tourism
this meeting. There were also discussions
Minister of Maldives Honorable Ali Waheed
on convenient ways to allow Indian tourists
and India’s Tourism Minister Mr. K.J
to access all of Maldives.
Alphons to promote the Maldives tourism
The original reason for his trip to India
industry on Honorable Ali Waheed’s official
is to take part in the 5th Global Summit
trip to India.
held in New Delhi from 22nd to 23rd
A discussion was carried out on the bond
February 2019. Along with Honorable Ali
between India and Maldives. Furthermore,
Waheed, the Mayors of Addu City, Male
ways and means by which the two countries
City, Fuvahmulah City and the President of
could work together in strengthening the
Kulhudhuffushi Council also participated in
tourism industry were highlighted during
this trip.
GOVERMENT 07
MMPRC AND MALDIVES GETAWAYS BEGINS FIRST SESSION OF MARKETING SEMINARS FOR GUESTHOUSES FROM AA. RASDHOO
MMPRC TO ORGANIZE A CAMPAIGN TO PROMOTE MALDIVIAN TOURISM INDUSTRY IN SOUTH EAST ASIA
The first session of Marketing Seminars
trends and statistics. They were also given
for guesthouses was held in AA Rasdhoo
information on social media marketing and
of 19th March 2019. These seminars are
different marketing strategies that they can
being conducted by Maldives Marketing &
use to promote their guesthouses.
Maldives Marketing and Public Relations
More than 93,000 tourists from South
PR Corporation (MMPRC) in association
The next seminar will be held on 20 March
orporation (MMPRC) is set to organize a
East Asia visited Maldives at the end of the
with Guesthouse Association of Maldives
2019 in AA. Ukulhas with 37 registered
special campaign to promote the Maldivian
year 2018. This is a 13.7% increase in the
(GAM) and Maldives Getaways, which is
participants. Similar marketing seminars
tourism industry in South East Asia.
number of tourists in comparison with the
in accordance to the current government’s
will be conducted from 23rd March to
MMPRC is now looking for an agency to
number of tourists who visited Maldives
100-day pledge to further develop the local
23rd May in Aa.Dhigurah, V.Thinadhoo,
help them organize the event. Interested
from South East Asia in 2017. Malaysia,
tourism industry of the Maldives.
B.Dharavandhoo,
Hdh.
parties now can express their interest in
Thailand, Philippines and Singapore are the
32 participants registered to participate
Hanimaadhoo, Addu City, Laamu Atoll,
aiding the carrying out of the campaign.
Southeastern Asian countries from where
in the first session held in AA Rasdhoo.
Gdh.Thinadhoo and K.Maafushi
Hulhumale,
They also aim to target the business to
the greatest number of tourists visited
During the session, the participants were
business and business to consumer market
Maldives in 2018.
familiarized on tourism industry market
in the event which will be held in Malaysia.
08 MARKET OVERVIEW
CHINA MARKET OVERVIEW
China is the most populated country in the
outbound trips more increasingly according
world with 1.4 billion people with India right
to a report by Ctrip and China Travel
behind. The country has been the world’s
Academy. According to a research published
most populated for centuries and reached
by Nielsen, out of the all the Chinese
the billion mark in 1980. China is among
tourists who traveled out of the country,
the world’s fastest-growing economies,
67% traveled to other Asian countries and
and its travel market is projected to grow
51% traveled to Hong Kong, Macao or
9-11% annually for the next several years.
Taiwan, while 38% went to Europe, 25% to
This continued growth is being driven
North America and 20% to Australia/New
by more citizens joining the traveling
Zealand. There are several reasons why
class,
Chinese including more convenient visa
improvements
infrastructure,
in
and
transportation
suppliers
and
procedures, more affordable prices and
intermediaries tailoring their products to
convenient transportation.
the Chinese traveler. Even though Chinese
According to Ctrip and China Travel
population is exponentially growing, their
Academy, China brings in the largest
economy showed the slow pace of growth
numbers of inbound tourists for regions
in 2018 with a low 6.6%. This is the lowest
such as Thailand, Japan, South Korea,
pace it has grown in 28 years according to
Vietnam,
CNBC.
North Korea, UK and South Africa.
In addition to their booming population,
Additonal information from the report by
which
the
Ctrip and CTA says that less than 10% of
government by limiting one couple to one
the country travels overseas and only 10%
child, outbound tourism has become is
are in possession of a passport.
highly in demand with Chinese tourists.
Nielsen lists these following features as
However, though the growth rate has shown
factors that affect the decision of Chinese
decrease, Chinese tourists are making
tourists when they make travels outside of
has
been
controlled
by
Russia,
Maldives,
Indonesia,
MARKET OVERVIEW 09
China. 56% of the decision made in choosing
of 139 billion USD and, it is calculated to
are categorized under an age group of 25-
China will continue to be connected and
a destination is the beauty and uniqueness
be 1.5 times bigger than the size of Asia-
34 years and they usually stayed at Maldives
more airlines will be able to operate in the
of tourist attractions in the country. The
Pacific’s second largest market, Japan and
for a duration of 4 nights.
future.
safety of the destination contributes 47%
around 40% of the US market.
There are several airlines that are operated
It is indeed saddening that Chinese tourists
when making the decision about where to
Looking at the Chinese market in Maldives,
in Maldives which travel to China. These
are becoming lower in number with time.
go. They then look at the easiness of the
China topped the list of the top markets
airlines provide a way for the Chinese
Gradually, the market keeps on declining
visa procedures which is equal to 45% of
in Maldives in 2010 and has stayed strong
tourists to come and enjoy the experiences
and hence, the Ministry of Tourism,
the process of making the decision. Another
since then. As per the statistics published by
that Maldives offers. Such airlines include
Maldives Marketing and Public Relations
factor which contributes 35% to making the
the Ministry of Tourism, in 2013, a total of
China Eastern, Beijing Capital, China
Corporations (MMPRC) and others who
decision is the friendliness of locals to the
331,719 Chinese tourists visited Maldives.
Southern Airlines, Cathay Pacific and many
are working for the betterment of Maldives
tourists while 34% is the affordability. As
Moving on to 2014, 363,626 tourists
other middle eastern carriers. With the
tourism industry are working on improving
it is, Chinese tourists who are more well-
arrived to Maldives, showing a gradual rise
help of these flight carriers, Maldives and
the tourist arrivals from China to Maldives.
off care less about the cost rather than the
of 9.6% which decreased in the following
experience that they are able to have.
year. 359,514 tourists arrived in Maldives
Nielsen also talked about the reasons why
in 2015 which is a -1.1 decrease from the
Chinese tourists travel. The major reason
previous year. In the year 2016, 324,326
why Chinese tourists travel outside the
tourist came to Maldives which again
country is because of leisure. They love
showed a decrease of -9.8%. 2017 showed
doing things like dining, trying out new
a smaller decrease of -5.5 in comparison
cuisine and shopping and etc. According to
with 306,530 tourists. 2018 brought about
the report, the greater part of the later 90’s
a decrease of -7.6 with 283,116 tourist
generation chooses to make adventurous
arrivals from China.
travels where as the post-80’s generation
According to Maldives Visitors Survey
are focused on food (58%) and shopping
conducted in September 2017, the main
(49%) while the post 70’s focus would rather
motivators which led to why Chinese
have a relaxing trip with a major focus on
tourists visiting Maldives are the beautiful,
leisure which equals to 82%.
sandy beaches of Maldives. Looking at
According to Phocuswright, China’s travel
the purposes of travel to Maldives include
market growth slowed a little in 2016 to 8%
spending a wonderful honeymoon, relaxing
in terms of renminbi and when converted
after years of hard work and just letting
to U.S Dollars, only showed a 1% growth.
themselves go and just resting. Majority of
The market is estimated to be worth a total
the Chinese tourists who were questioned
10 PEOPLE
AHMED SAEED
GENERAL MANAGER AT MAAGIRI HOTEL How did you get started in the hotel as foreseen by pioneers in terms of demand and the more we offer the less they What is your development of Infrastructure, the different demand’’, to make the all-inclusive concept industry? accomplishment?
greatest
phases of Technology in Engineering,
a success in Maldives.
I have been working in the Tourism Industry
Reverse Osmosis, Waste Management and
Another challenge I faced was that when
My greatest achievement for me was
for almost 30 years. I began my career at
Recycling, just to name a few. With the
I took over the management of Mirihi
receiving an Award of Recognition of
Meeru Island Resort and worked there for
growth of world-renowned brands that
island, an immediate refurbishment of the
long-standing service from the Ministry
almost 16 years. During that time, I got the
invested in Maldives and continue to do
premises and accommodations was vital. At
of Tourism. Whatever I am today is due
opportunity to be involved in developing 20
so, there is a significant competition in the
the time, I was then the GM for both Lily
to my belief, discipline, and ethics, the
rooms in thatched style at Gasfinolhu. Right
industry. I believe competition is healthy as
Beach and Mirihi.
experiences I’ve learned from the field and
after the development, I was promoted as
it makes services more efficient
the Resident Manager there. When I left Meeru in 1994, I had been working as the General Manager in the resort. I took a break during my time at Meeru
What are some of the biggest challenges you faced in your line of work?
the unfailing advice I’ve listened from the
Why did you choose to work at Owners and Directors of Champa, Crown, Maagiri Hotel after a break from and Lily too. As you all know “Knowledge the industry? imparts and Wisdom listens.” After a break of couple years directly from
to look after the property of Little Huraa for a couple of months. Later, I got the
Sandals Hotels and Resorts, a foreign
the Industry, I am back with a challenge
opportunity to visit Kuredu Resort’s opening
company were the pioneers of the ‘all-
to manage Maagiri Hotel. Maagiri has a
in 1988 and to enhance their kitchen
inclusive’ concept. In order to improve our
special history to be proud of as this was
operations and services. At this time, I also
services, plans to implement the concept in
the first property to have had tourists back
operated 3 Yachts of Meeru.
Maldives tourism industry was considered.
in the 1970s, then called as Maagiri Lodge.
Due to this, I faced with one of the biggest
This is a city hotel in the capital of Male’,
What are the changes you have challenges in my career to implement this located at the most prominent and prime location with a fantastic view during the seen in the tourism industry since concept at Lily Beach. After facing major setbacks, hiccups, and day and a fabulous skyline during the night. 1982? I have experienced tremendous growth
scrutinization, I quickly adapted to the
Maagiri is easily accessible via the bridge
theory of “the less we offer the more they
and by sea.
PEOPLE 11
ONE OF THE FEMALE DIVE MASTERS IN MALDIVES – SUHA SHAFIU Give us an introduction of yourself:
How is a regular day as a dive master like?
My name is Suha and I studied Hospitality and Tourism
If I have a dive at 2 pm, I would most likely go with an
in Singapore. I got my first internship in Ananthara Veli
instructor to either learn how to lead dives or assist in
which was for 6 months. Later, I went to Centara grand
courses or certified divers. Then I get my equipment
for another 6 months of internship. During that time,
ready and we would either go on the boat or the house
I was also helping with snorkeling and excursions as
reef to take them diving
I have always been interested in the water. I started working at Maalifushi since September 2016. I worked at the front desk until April 2018 and changed over to
What advice would you give to other women who want to pursue a career in diving?
the dive center. What are the changes you have seen in the tourism
If you give it a chance and work a tourism environment
industry since 1982?
you will find that it is not that hard. You can go ahead in your field if you try hard enough. As per the Maldivians,
How did you start your career as a dive master?
it is not a job for girls. This is because they always see men carrying their tanks, dragging their trollies and teaching others how to dive. COMO Maalifushi was
After my first dive in 2010, I really wanted to be a dive
pretty good in the sense as there was no such thing
professional. The way to get there was a little hard
as a man’s job. Opportunities are open to everybody. I
because of the opinion of the society about woman
was able to do my job well because I got support from
and diving. I decided to do hospitality because, while
everybody including the management.
working in resorts, we are right next to the water. You can go for snorkeling and diving anytime during your
Can diving be considered as a safe sport?
afternoons too. It was very easy for me to get from point A to point B in the sense as everybody was very
Diving is a very fun and safe sport. It is not at all as
helpful. It is not so hard for a female anymore. While
dangerous as people think it is. Before you go on any
I was working at the front office, everybody knew that
dive, we tell you all the functions of the equipment
I was interested in the water. Since I said that I would
that you are wearing, so that you would know how to
do it if I was given the and the chance, I was given the
control yourself during the dive. It all depends on how
chance to transfer to the dive center. They helped me
comfortable you are. You do not have to go that deep
get all the certifications and now I am able to work as a
and you can end the dive if you want.
dive master. It didn’t take too long.
FURAVERI ISLAND RESORT AND SPA WELCOMED MOHAMED HILMY AS THE GENERAL MANAGER Furvaveri Island Resort and Spa has
Service Programme from Maldives College
welcomed Mohamed Hilmy as the General
of Higher Education, now known as the
Manager. Hilmy worked both locally and
Maldives National University.
internationally in the tourism industry and
His previous work experiences as a General
has acquired 24 years of experience in the
Manager also include working at Sun Aqua
field.
Vilu Reef, Olhuveli Beach Resort and Spa,
One
of
his
greatest
professional
and Sun Aqua Iru Veli. The compilation
achievements were working as the Hotel
of resorts he worked at for the past 24
Manager at the Angsana Bintan, Indonesia
years includes Hilton Maldives, Sun Island
and as the General Manager at Sun Aqua
Resort and Spa, White Sand Resort and
Pasikudah, Srilanka.
Spa, Angsana Velavaru and Banyan Tree
Hilmy started his journey in the Tourism
Vabbifaru.
Industry in 1995 when he joined Bandos Maldives.
While
working
in
Bandos
Maldives, he completed a General Hotel
12 PEOPLE than myself. So the management asked
industry. I also believe that the industry
me if I could take that responsibility and I
should be regulated to protect the interest
accepted it while continuing to develop my
of all parties.
own software. That was in 1994 and since
Another
then I’ve been working here in marketing.
imbalances and coral bleaching (El Nino
I have dedicated my time exclusively to
Effect) which caused the country to have an
marketing. Unfortunately, I could not keep
overall negative image globally. The 2004
up to date with the fast-paced software
Tsunami was another incident we can’t
development technology and am basically
forget. After the catastrophe, Maldives
an illiterate at computer programming now.
had to do a lot of aggressive marketing, as
challenge
was
the
political
hotels all over the country suffered from
What are some of the biggest challenges you faced in your line of work?
low occupancy.
What are some of your most notable success?
Due to the limited number of beds
ALI RASHEED ADAM
DIRECTOR OF SALES AND MARKETING AT VILLA HOTELS The Director of Sales and Marketing of
the first software engineers in Maldives to
Villa Hotels, Mr. Ali Rasheed Adam has
join Villa Group in 1992. During that time
been working in the Tourism industry for
Holiday Island and Paradise Island were
27+ years now. Started his career as a
under construction. A local professional
Software Developer and now known as
who was looking after reservations for
a Talented Professional Marketer in the
these resorts asked me if I could develop
Tourism Industry of Maldives. The following
a software to manage bookings and front
highlights his insights and experiences in
office. Back then, all the bookings were
the industry.
managed manually. He was the one who taught me how a resort functions, especially
How did you get started in the hotel the reservations and front office. He later industry? changed resorts and took over as the Reservations and Front Office Manager for Initially, I didn’t like working in the tourism
Paradise Island Resort when I was about to
sector because I was a person who wants to
finish coding the software. There was no one
go home early and also lacked knowledge
else at the Head Office who knew about the
of the tourism industry. I was also one of
allotments, rates and hotel contracts other
available at Maldivian resorts at the time,
One
of
my
accomplishment
we had no problem selling our quota
our contribution to bringing the Chinese
because operators guarantee allotments
market to Maldives with the help of the
as they mainly operate charter flights. Tour
Tourism Minister at the time. I visited China
operators were obligated to fill the flight
to introduce Maldives as a product but
seats anyway. Lots of attention was given
Maldives was not an approved destination
to control allotments to avoid overbooking.
for the Chinese to travel. Maldives was an
Our bookings were always guaranteed,
unknown destination for them. I spend two
except for May to July which are historically
weeks in China going from one travel agent
bad months. During that time guests didn’t
to the other. I also went to the Ministry of
have much flexibility to change the holiday
Foreign Affairs in China. Later, in 2000,
periods as their holiday duration depends
the Prime Minister of China visited and
on the chartered flight schedule. Later,
approved Maldives as a destination for
when the scheduled flights started, guests
Chinese travelers. Now they are the number
were provided with more options. Everyone
one market for Maldives.
says the main challenge in marketing and
Our
operation of a resort in Maldives is the
developing
costly transfers. This makes it difficult to
Russia and India are some of the major
sell online, especially the resorts away from
achievements I am very proud of.
contribution new
and
hard
markets
includes
work
like
in
Korea,
Velana International Airport.
What are your future plans in the for resort development and we had to work industry? In 1997 the government released 14 islands hard to get the right kind of partners to fill the new island. The influx of too many beds
Maldives is a country that poses a lot of
in a short period of time was a challenge.
unique challenges. Maintaining harmony
Lately, many islands were leased without
and
any control or consideration to the image
is
of the destination. Increase in the number
responsibility of every citizen of this country
of high-end resorts and budget hotels is
to make sure that harmony exists. Political
a challenge for mid-range resorts. I am
differences should not impact the harmony
not against local island tourism or the
on
guesthouse industry. I strongly believe the
planning to build a high-end resort or 4 to
guesthouse sector of the industry should be
5-star entry level resort, do your research
more regulated in the interest of the entire
before you invest. My advice to young
S EC OND EDITION
| 11 - 13 JUNE 2019
tranquility unquestionably
this
of
the
destinations
essential.
destination.
It’s
Whether
the
you’re
PEOPLE 13
MOHAMED AMAAN PROMOTED AS SENIOR MARKET MANAGER OF MALDIVES AT AGODA Mohamed Amaan has been promoted as
beginnings as an e-commerce start-up
the Senior Market Manager of Maldives
based in Singapore in 2005, Agoda has
at Agoda. He has been working at Agoda
grown to offer a global network of 2 million
for over 6+ years now. In 2012, he joined
properties in more than 200 countries and
Agoda as an Assistant Market Manager and
territories worldwide. It provides travelers
worked his way up. Previously Mr. Amaan
with easy access to a wide choice of luxury
worked at Villa Hotels and Resorts as the
and budget hotels, apartments, homes,
Marketing and Promotions Manager.
and villas to suit all budgets and travel
Mr. Amaan holds an Honors Degree in
occasions.
Hospitality
Management
Agoda is part of Booking Holdings and
from Taylor’s College in Malaysia. He also
employs more than 4,000 staff in more than
completed his Higher Diploma in Hotel
30 countries. Agoda.com and the Agoda
Management from the same college.
mobile app are available in 38 languages.
and
Tourism
Agoda is one of the world’s fastest growing online travel booking platforms. From its
IBRAHIM INAZ APPOINTED AS THE RESORT MANAGER AT SAII LAGOON MALDIVES
Ibrahim Inaz has been appointed as the
and want to reach tangible results.” Ibrahim
Resort Manager at SAii Lagoon Maldives,
Inaz said on his LinkedIn profile.
Curio by Hilton. He was previously working
SAii Lagoon Maldives is the first Curio
at Huvafen Fushi Maldives as the Director
Collection by Hilton hotel in Maldives. It
of Operations. He is a CIMA certified
is managed by Singha Estate’s hospitality
Accountant with over 9+ years of experience
arm S Hotels & Resorts under a franchise
in the hospitality industry. He also holds an
agreement
ABE Diploma in Business Management.
Maldives is a part of CROSSROADS, the first
with
Hilton.
SAii
Lagoon
and largest integrated tourist destination “I am an energetic, live and optimistic
in the Maldives. The 198-room luxury
person. To me, it’s very important to find
resort is located in Emboodhoo Lagoon.
companionship, affection, and freedom at
The resort is 15 minutes away from Velena
my work. My strength is in doing things. I
International Airport by speedboat
work purposeful, enjoy working with people
RAS ERP PRODUCTS
RAS HRMS
RAS POS
RAS BUTLER
RAS ECOMMERCE
RAS TRANSPORT
RAS LO G IS TI CS
14 PEOPLE
3 INFLUENTIAL LOCAL TALENTS FROM THE HOSPITALITY INDUSTRY JOINED MILAIDHOO MALDIVES Three highly experienced and influential local talents in the tourism industry of Maldives Amjad Thaufeeg, Ibrahim Inad and Ahmed Naseem (Beyya) has joined Milaidhoo Maldives on 2nd April. The three renowned hoteliers in the tourism industry of Maldives will actively work together to flourish the Front Office Management and the Sales & Marketing Department of Miladhoo Maldives.
AMJAD THAUFEEG
Amjad Thaufeeg joined as the Cluster
story like no other. Till the launch of The
Before he joined Milaidhoo, he was the
Hotel Management, Hospitality Industry,
Nautilus Maldives, Milaidhoo was the only
Front Office Manager at Vakkaru Maldives.
and Market Research.
high-end luxury resort managed and lead
Ahmed Naseem shared his experiences and
After completing a Degree in Tourism and
by a local General Manager. This inspired
insights on LinkedIn as below;
Travel Services Management from Taylor’s
me to join the amazing team of Milaidhoo.”
“I’m a dedicated manager with over 20
University, he joined Velaa Private Island as
“I will also be working at the amazing
years of experience in most valued brands
a Sales and Reservation Coordinator. His
Nautilus Maldives lead by Mohamed Ashraf,
in Maldives as well in the Middle East. I am
most recent posting was the Director of
one of the few local General Managers
an effective leader who excels by actively
Sales at Velaa Private Island.
in a high-end luxury resort. Nautilus is
involved in monitoring time management
going to bring a new level of luxury to The
and
Maldives.”
process to enhance operations. Working
“I am very excited to join these two amazing
in an international environment with
properties and its wonderful team.”
professionals of different nationalities,
suggesting
improvements
in
the
I have developed excellent capacities of
AHMED NASEEM BEYYA
IBRAHIN INAD
“It has always been a dream to work at
The Enthusiastic Manager, Ahmed Naseem
The newly appointed skillful Sales Director
Milaidhoo. I have heard amazing things
has been appointed as the Front Office
of Milaidhoo Maldives, Ibrahim Inad has
about this property from Travel Trade
Manager at Milaidhoo Maldives. Out of his
acquired over 15+ years of experience with
Partners and Guests – no wonder why it has
20 years of experience in the hospitality
a demonstrated history of working in the
been the number 1 on TripAdvisor for more
industry, he mostly worked at the Front
hospitality industry. His area of expertise
than a year. Milaidhoo also has an inspiring
Office Operations for over 11+ years.
includes Market Planning, E-commerce,
Director of Sales & Marketing at Milaidhoo Maldives and the Nautilus Maldives, with over 13+ years of experience in the tourism
managing people and teams”.
industry. As a highly trained individual, Amjad completed his Master’s in Business Administration from the Anglia Ruskin University in UK. His most recent posting was as the Director of Sales & Marketing at Kanuhura Maldives (2018).
We asked Amjad the reason why he wanted to join Milaidhoo and the Nautilus Maldives, He replied with ;
AVIATION 15
SOUTH AFRICAN AIRWAYS TO OPERATE MORE FLIGHTS TO ADDU CITY More flights from South African Airways
are being scheduled. In addition to this,
(SAA) are scheduled to fly to Addu City
discussions are made to operate flights of
during mid-2019 as per the Tourism
SAA to various destinations in Maldives.
Minister Hon. Ali Waheed.
SAA began its operations to Addu City
The management of SAA noted during a
during 2018, resulting in more tourist
meeting with the Minister of Tourism that
arrival to Maldives from South Africa.
the flights operated by SAA to Addu City
Two tonnes of cargo can be imported to
are so far successful. Hence, more flights
Maldives during these flights.
VIA SETS NEW RECORD SEAPLANE MOVEMENT Velana International Airport (VIA) stated
international passengers, 4,269 domestic
that they recorded a seaplane movement
passengers totaling 21,992 passengers.
of 531 seaplanes on the 3rd of February
MACL explained that they carried 5,500
2019. Previously, the record was 517 and
passengers
it was recorded on the 23rd of December
seaplanes on that day.
2018.
A billion dollar project is being carried out in
While the record seaplane movement
order to develop and improve the facilities
has been replaced, the record airplane
in VIA. This development project includes
movement remains as 212 flights which
building a new runway, an international
was also recorded on the 23rd of December
terminal, a seaplane terminal, a fuel farm
2018.
and also a cargo complex. In addition to
On the day the airport experienced the
this, making more space for the parking
greatest
traffic
International
in
Airport
in
airlines can start operation by August 2019.
in the Maldives, Villa Air-Flyme is ready
Villa Air-Flyme is fully geared to commence
to diverse its operation by introducing
the operation between Male’ and the resort
seaplane service. Being in a country
clientele of the airline. Initially, the airline
which is geographically dispersed and
will start the operation with 4 DHC-6 300
by introducing dock to dock services in
Twin Otter aircraft and will be adding more
transferring passengers will be a move
to the fleet with the increase in demand.
whereby Villa Air-Flyme will be enhancing
Flyme is operated by Villa Air, which is part
the passengers’ experience in domestic
of Villa Group and operations began on 1st
traveling. The liveries of the first 4 seaplanes
October 2011 with one ATR 42-500 flying
released are reflecting the indigenous fishes
between Maamigili and Male’ Airport. Soon
of the Maldives.
after, Flyme expanded its operations to
Villa Air-Flyme will be launching the
other domestic airports with the addition
seaplane service in 2019 with the completion
of a second aircraft. Today, with 3 ATRs,
and opening of the New Seaplane Terminal
Flyme has broadened its service to over 79
at Velana International Airport. As such,
and more Resorts and Hotels in South Ari
Maldives Airports Company has confirmed
Atoll and Baa Atoll.
that the terminal will be completed and
and
Maldivian’s
December,
Velana
of the planes is also a part of this mega
recorded
17,723
project.
INTRODUCING SEAPLANE SERVICES BY VILLA AIR After 8 years of successful ATR operations
TMA
16 AVIATION
MANTA AIR HEADED TO BAA, THE HOME OF THE BIOSPHERE RESERVE Manta Air has announced to fly to Baa
Manta Air was founded in 2016 as a joint
Atoll Dharavandhoo which is known as the
venture between Deep Blue Private Limited,
home of the UNESCO Biosphere Reserve.
a local company with multiple investments
Along with the announcement, they have
in tourism, and tourism pioneer Umar
also introduced a special promotional fare
Mohamed Maniku. The company was
for passengers traveling between Male’ to
created to cater to the need for more air
Dharavandhoo on 11th April to 18th April
travel options and to support the rapid
to celebrate the start of the new journey.
developments in the aviation industry in
The special fare only applicable for locals
light of the development of new airports
and work permit holders, costs MVR 499
and the fast-paced expansion of resorts
(one-way) for adults and MVR 246 (one-
and guesthouses across the country.
way) for children. After the second week of
Manta Air tickets for Dharvandhoo are now
operations, Manta Air schedules to have 3
available for purchase online from www.
direct daily flights between Dharavandhoo
mantaair.mv or through their authorized
and Velana International Airport providing
Passenger Sales Agents. Reservations can
21 flights weekly. The airline is also in the
also be made by calling, +960 3314477 or
process of acquiring Twin Otter seaplanes
+960 7994405 during standard business
in order to launch its seaplane service in the
hours.
second quarter of 2019.
STRUCTURE OF SEAPLANE TERMINAL IN VIA COMPLETED
The structure of the seaplane terminal
terminal began on the 29th of January
at Velana International Airport (VIA) has
2018 by Beijing Urban Construction Group
been completed. This is a part of the mega
(BUCG) of China.
project to develop and improve the facilities
In addition to this, 3.2 hectares of land
given in VIA.
were reclaimed by BUCG to build the
The structure of the seaplane terminal is
seaplane terminal in order to accommodate
entirely completed and the remaining is
the largest seaplane fleet in the world. This
roofing and masonry works as per the tweet
seaplane fleet is operated by Maldivian and
by Maldives Airports Company Limited
Trans Maldivians Airways (TMA).
(MACL). Construction of the seaplane
TRAVEL TECH 17
LANIAKEA TECH INTRODUCES E-COMMERCE WEBSITE DEVELOPMENT SOLUTION The leading smart technology solutions
limitless as e-commerce platforms do not
company Tech
in
the
introduces
development
with
Maldives,
Laniakea
come with store operating hours, making
e-commerce
website
it convenient for customers to purchase
gateway
products from an online store.
payment
integration in the Maldives.
Laniakea Tech was the IT consultant for the
Managing Director of Laniakea Tech, Mr.
recently launched, Koo.mv, which is largest
Ali Akhtar stated that the e-commerce
e-commerce platform in the Maldives. In
solutions will be suited for any business
addition to Koo.mv, Laniakea Tech also
seeking to take their products or services to
launched a transport management software
the online market. Mr. Akhtar added that
solution for resorts as a component of RAS
the ability for customers to pay online adds
ERP as well as the first cloud-based HR
more convenience and will help drive more
management software (RAS HRMS).
revenue for the business.
For further information, you may contact
Hosting an e-commerce site is more
+960 964 5444, or email to tech@
cost effective in comparison to the costs
laniakea.mv. You may also visit Laniakea
incurred while operating a physical store.
Tech Facebook page for future updates.
Additionally,
the
revenue
potential
is
KIHAA MALDIVES INTRODUCED A MOBILE APP FOR GUEST SERVICES Kihaa Maldives has introduced an App
Kihaa Maldives is located right at the heart
that caters to extensive guest needs. The
of the world famous biosphere reserve
app was launched by the Vice President of
‘Hanifaru Bay’ where giant mantas and
Maldives Faisal Naseem at the ITB Berlin,
whale sharks thrive seasonally in feeding
the world’s largest travel trade show held
frenzies. They have 124 villas, combining
from 6th to 10th March.
contemporary and classic features such
The App is now available now on Android
as elegant furniture, romantic four-poster
and coming soon to the Apple Store, the
beds, and exotic rattan lounge seats.
app gives guests unparalleled access to
The resort has recently unveiled an
everything on offer at Kihaa Maldives both
exquisite new infinity pool and bar along
before and during their stay. They offer the
with a delightful extension to the Malaafaiy
guests a direct channel of communication
Restaurant, and new a cozy Wine Loft,
to the staffs. This is one of the best ways
Hanifaru Bay Tea House with private sand
to ensure that guests feel welcome and
castle dining where guests can expect the
wanted at the property.
same quality of service throughout.
Some key features of the app include: - Request room upgrades - Make dining reservations - Identify daily activities happening on the island - Book a range of services such as in-villa dining - Special requests such as anniversary, birthday celebrations - Information about the resort such as special offers
18 TRAVEL TECH
OOREDOO MALDIVES SHOWCASES AI POWERED DIGITAL CARE ASSISTANT “EVEE” AT MWC BARCELONA 2019 Ooredoo Maldives today demonstrated
from the technology industry, and we
Artificial
Digital
are honoured to represent the Maldives
Solutions at MWC Barcelona (Mobile
and showcase our home-grown digital
World Congress) in Spain, which brings
innovations on this powerful platform.”
together the latest innovations and leading-
Continuing its efforts to revolutionize digital
edge
of
customer experience in the Maldives,
leading companies across the globe. This
Ooredoo unveiled “Evee” an AI Powered
year, Ooredoo Maldives showcased its
Digital Care Assistant which transforms
upcoming AI powered Artificial Intelligence
customer interactions through Bots on its
powered Digital Care Assistant “Evee” and
traditional channels (Voice and SMS), as
launched “Moolee” – a smart e-Commerce
well as a multitude of digital channels such
Marketplace Platform which enhances the
as Facebook Messenger, Twitter, Viber,
consumer journey for both buyers and
Telegram and WhatsApp for Messaging.
sellers.
Bot led interactions will also be available
Najib
Intelligence
technology
Khan,
powered
from
Chief
thousands
Executive
Officer,
through Alexa and Google Assistant for
Ooredoo Maldives, said: “As we look
Voice Channels via Smart Home Devices.
towards the 5G revolution, we are making
The repetitive nature of call centres is
heavy investments in artificial intelligence
opportune for AI and machine learning
and
IoT
enabled predictions. By utilising “Evee”,
solutions which will allow us to fulfil the
Ooredoo can enable the automation of all
rapidly evolving needs of our customers
customer experiences from inquiries and
and reimagine the digital future. MWC
fulfilment to promotions, for the provision
Barcelona brings together thought-leaders
of more effective and faster services.
machine
learning
powered
Complete suite of products for the hospitality industry Whether your are a small or large hotel, an independen t travel agent or tour operator AxisRooms has got you covered
!
sales@axisrooms.com | www.axisrooms.co m
TRAVEL AGENTS 19
HUMMINGBIRD TRAVEL CERTIFIED TRAVELLER MADE 1ST GRAND DMC CHAMPION
Hummingbird Travel qualified to become a
Hummingbird Travel is an award-winning,
2018 Certified Traveller Made 1st Grand
wholesaler and ground handler for the
DMC Champion. In the Traveller Made
Indian Ocean, specializing in the Maldives,
DMC Certification program 2018, 21 DMC
Sri Lanka, Mauritius, and Seychelles.
Champions qualified as 1st Grand DMC
They have been operating in the Indian
Champions out of 77 total certified, out of
Ocean for over 27 years and have an
98 assessed.
unrivaled knowledge of the destinations.
On top of that, the Managing Director of
Hummingbird is one of the world’s largest,
the HummingBird Travel Mr. Alex Chamber
independent suppliers of accommodation
was
to the Indian Ocean and they specialize in
nominated
as
the
Outstanding
Expertise, Friendliest DMC Owner/GM at the Traveller Made 2018.
luxury.
20 ACCOMODATION
“TOURISM FOR ALL MEANS TOURISM WILL NOT BE COMPLETE WITHOUT HOMESTAY” – ATP Following talks about homestay tourism,
framework and working towards legitimizing
Maldives
this aspect of the industry.
Association
Professionals
(ATP),
of
Tourism
advises
upon
ATP highlights that this would aid in bringing
exploration of options on how homestay
over 2 million tourists to the Maldives as
tourism could be legalized in the Maldives.
homestay would touch the side of Maldives
We believe that this would be an extremely
many do not get to see. As most visitors
practical and ideal idea for the Maldives as
stay at a resort for their vacation and leave
a country made up of an archipelago of little
without experiencing the real side of the
islands which would make an ideal getaway
country, ATP believes that homestay is the
for tourists that visit the Maldives. It would
way to go to achieve this goal.
also allow the locals in the islands to earn a living in the safety of their own little homes.
Ooredoo Maldives also participated in the
“Homestay tourism needs to be sanctioned
Mobile World Congress in Barcelona last
in Maldives,” Said Dr. Sunny Umar, President
year, where it showcased digital innovations
of ATP. “With all the local tourist friendly
such as its popular Ooredoo Next platform,
islands, it is important to realize that in
as well as Magey Plan. It will continue
order to increase the number of visitors to
efforts to invest in new technologies and
Maldives, we should be able to target all
services which can enrich the lives of
classes of people and allow them to take in
Maldivian people.
the joys of the country. Hence, homestay
Visitors to MWC Barcelona can check the
tourism will allow even those who cannot
Ooredoo pavilion in Hall 2H60 at MWC19
afford resorts or guesthouses to enjoy some
at Fira Gran Via, Fira Montjuïc and La
luxuries of our beautiful islands.”
Farga L’Hospitalet, Barcelona, from 25 –
ATP
advises
to
legalize
this
highly
28 February 2019. Live updates are also
misunderstood and rarely promoted sector
available on the company’s website and
of tourism with a regulatory framework
social media channels.
to support it. The association is open to
.
offering their expertise in building such a
THE FIVE STAR VARU BY ATMOSPHERE TO OPEN IN OCTOBER 2019 “The Five Star Varu by Atmosphere”
fifth resort operated by Atmosphere Hotels
established by Atmosphere Hotels and
and Resorts. Resorts currently being
Resorts is set to open in October 2019.
operated by Atmosphere Hotels and Resorts
Varu, located in north-west edge of Male’
includes Ozen by Atmosphere at Maadhoo
features 104 villas, each containing a private
Island, Atmosphere Kanifushi, Oblu Select
pool. These villas include 39 beach villa and
at Sangeli and Oblu by Atmosphere at
69 water villas and reflects Maldivian local
Helengeli. Atmosphere Resorts and Hotels
heritage and culture.
is a Maldivian brand introduced to the
The Five Star Varu by Atmosphere also
Maldivian Hospitality industry during 2013.
offers additional facilities such as a dive and
Maldivian people.
water sports center, a spa and gymnasium.
Visitors to MWC Barcelona can check the
Varu also contains a “Disk Club” specially
Ooredoo pavilion in Hall 2H60 at MWC19
designed for kids. The reef of Varu is known
at Fira Gran Via, Fira Montjuïc and La
to be a home for various species such as
Farga L’Hospitalet, Barcelona, from 25 –
Manta Ray, allowing you to have a great
28 February 2019. Live updates are also
snorkeling and diving experience.
available on the company’s website and
The Five Star Varu by Atmosphere is the
social media channels.
ACCOMODATION 21
FAARUFUSHI MALDIVES OPERATED BY UNIVERSAL RESORTS OPENED
Faarufushi, a member of Small Luxury
view of the infinity pool presenting unlimited
Hotels of the World operated by Universal
views of the sea. The crescent-shaped
Resorts has opened in the first week of
overwater signature restaurant, Eclipse
March. The Island is situated in Nothern
offers an immersive gourmet experience
Raa Atoll and 50-minutes away from Velana
and a non-obstructed panoramic view. At
International Airport by Seaplane.
the reef’s edge is Boli, with seating open to
Alongside the grand opening, they have
the sky, offering a guaranteed sunset view
introduced Promotional Packages starting
throughout the year, complemented with
from 5th March to the end of October.
the finest wines, carefully crafted cocktails
Furthermore, there will be a discount of
and music.
40% until the end of April, continued by a
Athiri is a casual beachside gathering
discount of 30% until the end of October.
bringing several island facilities together,
This
80
including water sports and gym overlooking
contemporary villas situated on both the
the beach and ocean. Athiri’s centrepiece
beach and over the lagoon. 10 Beach
is the collection of dining options serving
Bungalows and 27 Beach Retreats with
tapas, teppanyaki and more, under one
Pool. In addition, there are 39 sleek Ocean
roof.
Retreats with Pool stilted over the azure
Faarufushi
lagoon of Faarufushi. The three Ocean
developed by Faarufushi Investment Pvt
Suite with Pool and the Island Residence
Ltd and managed by Universal Resorts
with Pool offer the ultimate sanctuary with
Management Pvt Ltd.
an infinity pool overlooking at its very own
Universal Resorts operates the largest resort
stretch of the Indian Ocean.
collection in the country, including iconic
Indulgent dining choices offered with
properties such as Kurumba Maldives,
the highest quality ingredients in three
Velassaru Maldives, Kuramathi Maldives,
restaurants and two bars at Faarufushi.
Baros Maldives, Kandolhu Maldives, Dhigali
An all-day dining restaurant Iru, located
Maldives, Maafushivaru, and Milaidhoo
next to the Sangu Bar has an overlooking
Island Maldives.
private
island
resort
has
is
an
island
owned
and
22 ACCOMODATION
INNAHURA MALDIVES RESORT BY CROWN AND CHAMPA OPENS Innahura Maldives Resort established by Crown and
In addition to Innahura Maldives Resort, Crown and
Champa Resorts in Lhaviyani Atoll has opened on 6th
Champa also operates a large number of resorts
March 2019.
such as Huravalhi Maldives, Kudadhoo Private Island,
Innahura Maldives Resort which was established by
Kuredhdhoo Island Resort and Spa, Komandoo Island
one of the leading resort operators contains 33 Sunset
Resort and Spa, Meeru Island Resort and Spa, Mirihi
Beach Bungalows, 45 Sunrise Beach Bungalow and also
Island Resort, Veligandu Island Resort and Spa and
bungalows specially designed for families. Moreover,
Vilamendhoo Island Resort and Spa.
there is a water sports center, a dive center, a gym, and a ‘Dhuniye’ brand spa as well as a wide range of excursions.
JW MARRIOTT MALDIVES RESORT AND SPA SET TO OPEN IN JULY 2019 Viceroy Resort developed in Sh. Vagaru has been
Maldives Resort and Spa also contains a rooftop
rebranded by JW Marriott and is to be open in July
restaurant, a spacious wine cellar, a kids club and a
2019 under the name of JW Marriott Maldives Resort
vibrant reef showing the marine beauty of the Maldives
and Spa. JW Marriott is one of the most luxurious
as per the General Manager, Mr. Marc Gussing.
hotels and resorts brand by Marriott International.
Marriott International runs 422 hotels in 60 different
JW Marriott Maldives Resort and Spa is a 55 minutes
countries. Marriott International was merged with
flight from Velana International Airport (VIA) and is 192
Starwood Hotels in 2016. Starwood Hotels operated
km away from Male’ City. The resort contains 68 water
three resorts in the Maldives before the two companies
villas, each with its own private pool. JW Marriott
merged.
NEW LUXURY VILLA OPENED IN SONEVA FUSHI A new villa has been developed in Soneva Fushi, by the
room where you can detox yourself without leaving the
name of “Villa 37” with a Moonlight Table which rises
villa. In addition to this, the villa also contains a library
above the roof of the villa. The Moonlight Table allows
and a TV lounge.
you to watch sunrise and sunset from a panoramic
Villa 37 also consists of a spacious living room, a walk-
height of 36 feet, which is the highest peak of the
in minibar and a kitchen and dining room with the roots
island.
of trees extending overhead. 6 adults and 4 children
Villa 37 is roughly 20,000 square feet with 5 bedrooms.
can easily be accommodated in this spacious villa. Villa
Villa 37 also includes two luxurious outdoor bathrooms,
37 is listed in the ownership program of Soneva where
a freshwater pool with a water slide, a kids pool, a
these private residences are available for purchase.
personal gym for yourself and also, a sauna and steam
ACCOMODATION 23
ANGSANA VELAVARU MALDIVES CELEBRATING INTERNATIONAL WOMEN’S DAY Banyan Tree Hotels & Resorts launches its
programmes organized for its female
International Women’s Day campaign as
employees.
a homage to the immense contribution of
One such programme is the well- known
women around the world in line with the
Banyan Tree Spa Academy Phuket founded
global commemoration of International
in 2001 with the mission of providing
Women’s Day on March 8th.
career
In lieu of this year’s theme BalanceforBetter,
women. Banyan Tree also provides an
Banyan Tree Hotels & Resorts would like
excellent work environment for women
to give back to the wider community by
in
offering guests 38% off Best Available
career development, as evidenced by
Room Rates who book accommodation at
its consistently high ratings in biannual
any of the 38 participating Banyan Tree
Associate Satisfaction Surveys, by its female
properties. Sharing sentiments on gender
associates.
equality, Applelynn Teo, AVP, Gallery Design
This special campaign sees 38 Banyan
& Production commented “Gender equality
Tree,
to me is putting all these judgments aside
properties across the world participating,
and being objective. What are we going to
offering guests bespoke romance, thrilling
do today as a team and everyone is equal.”
adventures, fresh experiences, and youthful
Championed by co-founder and women’s
escapes. The booking window for Banyan
rights advocate Ms. Claire Chiang, the
Tree’s International Women’s Day campaign
global
is from 4 to 15 March 2019 for stay dates
Singaporean
hospitality
group
has long been a supporter of women’s empowerment as demonstrated by the
Online Grocery Supermarket
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Minimum order MVR.100
Male’ & Hulhumale’
options
terms
of
and
opportunities
empowerment,
Angsana,
Dhawa,
and
from 4 March to 30 June 2019.
for
benefits,
Cassia
24 ACCOMODATION
ACCOR REBRANDS AND LAUNCHES A NEW LOYALTY PROGRAM Accor will be spending $255 million on a new
hospitality,” in the sense of it being complete,
loyalty program called ALL, which stands
immediate, seamless, personalized and
for “Accor Live Limitless. Sébastien Bazin,
easily accessible through a single platform.
Chief Executive Officer of AccorHotels said
Its new loyalty program ALL has wasted
he will spend 99.9 percent of his time to
no time in signing a global multi-year
build “teams, brands, loyalty.”
partnership
Along with the new loyalty program, which
dubbed
replaces Le Club AccorHotels, Accor has
football club. Accor and the football club
also launched a new corporate logo which
announced that they have signed a global
drops the word hotels. Bazin actually added
multi-year partnership agreement. Accor’s
‘hotels’ over three years ago to Accor’s core
new lifestyle loyalty platform ALL will
name but is reversing it because “we’ve
become the principal partner and official
been doing so much more than hotels,” he
jersey sponsor of the club starting from the
said.
2019/2020 season.
The new loyalty program will be delivered
“We are the biggest hotel operator on the
through a new app and website that is
planet. We basically serve 265 million
designed to allow members access to
clients on the planet every year; it’s almost
Accor’s over 30 hotel brands, a collection
1 million people a day. Why can’t we just
of bars, restaurants and nightclubs and
admit it, talk about it, invest basically in
“money can’t buy” experiences. The group
what matters the most and basically show
describes the offering as “augmented
who we are?” Bazin said.
with
the
Paris
world’s
Saint-Germain, fastest-growing
RASDHOO VIEW INN IS THE FIRST GUESTHOUSE IN RASDHOO TO BAN SINGLE USE PLASTICS Rasdhoo View Inn is the first Guesthouse in
plastic water bottles used daily in the
Alif Alif Rasdhoo to Ban Single Use Plastics
Capital Male’ alone, the prevalence of
by introducing a custom-made glass bottle
plastic such as bags, bottles, and wrappers
to serve their guests. This initiative was
in the Maldives is at a worrying level,” said
taken by the General Manager of Rasdhoo
President Ibrahim Mohamed Solih.
View Inn Hussain Simaau. “We agreed to stop single-use plastics from
Following the example set by President
today and we are happy to be the First
Ibrahim Mohamed Solih, Foreign Ministry
Guesthouse in Rasdhoo to Ban Single Use
chooses an alternative to single-use plastic,
Plastics,” said Hussain Simaau, the General
with Minister Shahid launching a Campaign
Manager of Rasdhoo View Inn.
to minimize Single-Use Plastic in the Maldives Foreign Affairs, in its efforts to
President Ibrahim Mohamed Solih has also
protect & preserve the environment.
launched a campaign to minimize singleuse plastics.
“With more than 280,000
The leading premium training institute registered in the Maldives, offering a comprehensive range of education, training and consultancy services. WIth extensive network of global training providers, experts and local trainers CMA is confident in delivering customized services. Our motto “excellence, n othing less” is meant to serve as an inspiration to clients ranging from start-ups to large corporate entities
ACCOMODATION 25
AMILLA FUSHI DEBUTS NEW SKYHOUSE BUBBLE Amilla Fushi is setting a luxury resort
The Skyhouse with Bubble provides the
trendsetter by introducing the very first
adventure of a lifetime, designed for
Skyhouse Bubble tent concept in Maldives.
destination dinner and breakfast served
It was officially opened by the Maldives
with experience from sunset to sunrise.
tourism minister Ali Waheed, at a ribbon-
Amilla Fushi is located just 30 minutes by
cutting ceremony at ITB Berlin on March 6.
seaplane from Velana International Airport. They offer a choice of 59 Houses that sit
The Skyhouse is located at a tranquil treetop
gracefully over crystal clear waters, nestle
eyrie with an own private transparent
among lush treetops or hug the shores of
Bubble,
12
pristine white sand and eight spectacular
meters up between a canopy of lush palms
four- to eight-bedroom Beach Residences
and the vast Maldivian skies. Encircled by
ideally suited to large families, groups of
swaying palms, and measuring 4 meters
friends and VVIPs seeking the ultimate in
in diameter, the Bubble’s interior features
space and privacy.
breathtakingly
suspended
custom-fitted wooden floors, a rotating daybed, telescope, Bang & Olufsen sound
Amilla’s innovative restaurants range from
system, and bespoke furnishings.
the diverse, informal foodie hub Baazaar to the relaxed yet sophisticated overwater
A
removable
cover
provides
solar
dining at the signature Feeling Koi. Guests
protection during the day – and come
can even drop into gourmet café and deli
nightfall, unfettered views of the star-
The Emperor General Store or The Wine
studded heavens above. In addition to
Shop & Cellar Door to treat themselves
this, the Skyhouse with Bubble also boasts
to lighter snacks, a favorite bottle or a
serene living spaces and a private infinity
gourmet selection of artisanal cheeses.
pool cantilevered out amongst the treetops.
CORAL RESTORATION PROJECT HELD IN AA. UKULHAS Workshops have been conducted about
participants to actively participate in coral
Coral Restoration and Propagation in
propagation.
AA. Ukulhas from 18th to 21st March
Coral Doctors are a non-profit organization
2019 by the Coral Doctors. Their mission
scientifically supported by the German
is to transfer knowledge about coral
Oceanographic Museum of Stralsund. Coral
propagation
local
Doctors was founded after more than 60%
communities in Maldives. The workshops
of the coral reefs were hit by ‘bleaching’
are held in association with the German
during the year 2016. During that time,
Oceanographic Museum. They empower
meetings were held with guesthouses and
Maldivians to protect their underwater
surveys were conducted in 2017.
environment.
During the survey, the coral reefs and the
Participants of the workshop were awarded
growth rates of corals were observed in
certificates on completion of the four-day
order to choose suitable locations for coral
workshop, where the participants get first-
propagation. Up to date, Coral Doctors
hand experience in coral propagation.
have successfully propagated corals in
Similar workshops have been conducted
different locations of Maldives.
and
restoration
to
by Coral Doctors in K. Maafushi and AA. Rasdhoo recently. During
the
importance
workshop, of
the
the
coral
ecological reefs
was
discussed. Effective methods for coral propagation along with successful strategies for restoration of reefs are also discussed during the workshop. The workshop was run for a duration of four days and allowed
26 ACCOMODATION
MALDIVES ECO-RESORT OF THE YEAR – SIX SENSES LAAMU
DUSIT THANI MALDIVES SOLD FOR 63 MILLION DOLLARS Dusit Thani Maldives Resort, which is being
both the seller and the buyer company.
handled by Thai company;
Explaining how so, the company says that
Dusit Thani Plc. (DTC) in Baa Atoll has
the seller will receive financial benefits and
been sold for 63 million dollars. The resort
the buyer will find themselves gaining the
was sold to a subsidiary company under
trust of the investors.
Dusit Thani Plc ; Dusit Thani Freehold and
Dusit Thani Maldives is being operated
Leasehold Real Estate Investment Trust
in Baa Atoll with 94 villas in the resort. It
Company.
includes 5 restaurants and offer world-
As per DTC, this is a profitable move for
class spa services within the resort.
The leading Eco-Resort title was taken by
Waste – Bottled their own desalinated water
Six Senses Laamu at the Maldives Travel
in reusable glass bottles, avoiding 226,600
Awards 2018. The award was presented
single-use plastic bottles in 2019.
to Six Senses Laamu by the Maldives
Plastic Free – 21 schools and pre-schools in
Association of Travel Agents and Tour
Laamu Atoll were donated reverse osmosis
Operators (MATATO)
water filters, as well as 30 households
The resort operations include a corporate
in L.Maamendhoo. 3,949 students and
sustainability guideline which targets to
families now have access to safe, reliable
optimize energy efficiency, reduce water
drinking water and will avoid bringing more
consumption, limit chemical usage, increase
than 1,360,000 single-use plastic water
garden and food production, source locally,
bottles to school each year.
recycle materials, treat people equitably,
Composting – A wood chipper machine is
give back to local communities and protect
used to combine food waste and organic
the ecosystems.
waste from landscaping to be composted
Guest awareness into being environmentally
into organic soil for the gardens. The
conscious is given importance by Six Senses
resort produced 22,597 pounds (10,250
Laamu, both on vacation and when they
kilograms) of compost in 2018.
depart to home.
Leaf Garden – Production of 16, 424
“Being named Maldives’ Leading Eco-
pounds of more than 30 different varieties
Resort is an amazing achievement, but
of organic herbs, salad leaves, microgreens
sustainability is always a work in progress,”
and sprouts for kitchens and bars. Further
Mr. Marteyne van Well, general manager,
20 kinds of chilies and two varieties of
said of the award. “We are constantly
mushroom.
learning from our peers and improving
Kukulhu Village – Growth of a chicken farm
service in order to stay competitive and we
which produced a total of 1,750 organic
readily share our knowledge with others so
eggs in their first eight months on the island.
that they too can create a positive impact
Sustainability Fund – Point five of one
with their business.”
percent of total resort revenues, 50 percent
Highlights of sustainability measurements
of water sales, and 100 percent of soft toy
taken by Six Sense Laamu, 2018
sales are allocated towards local projects
Water – Low-flow fixtures installed on
that benefit the surrounding environment or
taps and showers helped to reduce water
communities. Additionally spent USD 204,
consumption by 25 percent and 227,780
556 in 2018 on research and conservation,
ft3 (6,450 m3) of grey water was recycled
education and outreach, and community
for landscaping
development in Laamu Atoll.
ACCOMODATION 27
THE MURAKA RESIDENCE AMONGST THE TOP 10 MOST AMAZING HOLIDAYS ON EARTH THE
Conrad
deck), while the main bedroom is five metres
Maldives is included among the top 10 most
below the surface of the ocean, giving an
amazing holidays on Earth as reported by
entirely new meaning to the term ‘sleeping
the CEO magazine.
with the fishes’.
The Muraka is the world’s first underwater
On the contrary of the Extraordinary dining,
Hotel Villa. It is connected by the jetty
expansive living, sleeping and relaxing with
to the Hilton’s Conrad Hotels Maldives
infinite ocean views above the surface and
Rangali Island resort in the Maldives. The
undersea bedroom and living space, there’s
experience costs $50,000 a night and the
also a dedicated team of staff and butlers
two-story structure cost $15 million to
ensure that every stay is exceptional. Four
build.
dedicated butlers live in a nearby structure
This
MURAKA’
residence
breath-taking
in
two-level,
three-
to facilitate 24/7 service, and everything
bedroom residence offers an unparalleled
from a chef to an on-call fitness trainer,
experience. Split over two levels, the villa
plus a speedboat for you to use at will, is
has a living area above water (complete
included in the A$50,000-a-night price tag.
with a dining room, gym, pool and outdoor
THE RESIDENCE MALDIVES AT DHIGURAH SET TO OPEN IN JUNE 2019 The
Residence
Dhigurah
Maldives at Dhigurah, each with a private
established in the southern edge of
pool. There are two bicycles for each villa
Huvadhoo atoll is set to be open in June
of the resort. Dhigurah resort also has an
2019.
infinity pool of a length of 42 meters. In
The largest resort in Huvadhoo Atoll,
addition to this, Dhigurah also includes a
Dhigurah is connected to The Residence
dive and water sports center.
Maldives
Resort,
In order to recruit employees for The
operated by The Residence Maldives by a
Residence Maldives at Dhigurah, open days
1km bridge.
were held in Huvadhoo Atoll, Addu City and
There are 173 villas in The Residence
Male’ City.
at
Maldives
at
Falhumaafushi
SOUTH PALM RESORT MALDIVES TO OPEN IN JUNE 2019 South Palm Resort Maldives by South Palm
An open day is being held in order to
Maldives Private Limited is set to open in
recruit employees for the opening of South
June 2019. South Palm Resort Maldives
Palm Resort Maldives. Open days are to
is established in the uninhabited island of
be held in Addu Atoll Hulhumeedhoo and
Ismehela Hera is located in Addu Atoll.
Hithadhoo on the 29th and 30th of March
The resort is to be developed with 110 water
respectively. The event is scheduled to be
villas, 30 ocean villas, and 70 separate
held in Fuvahmulah City on the 1st of April
rooms. A total of 130 villas were developed
2019.
during the first phase of development and
Around 700 employees are to be recruited
rest are to be developed during the second
for the positions as per the management
phase of development. The resort will also
of South Palm Resort Maldives. Several
be connected to Kedeva Hera by a small
opportunities are available in Human
bridge as per South Palm Private Limited
Resources, Finance, Procurement, Sales,
and water villas would be developed in both
Engineering, Marketing, Culinary, Water
islands.
Sports and Transports departments.
28 CELEBRITY NEWS MR. EVGENI PLUSHENKO TO HONOR 1 YEAR ANNIVERSARY OF ICE RINK AT JUMEIRAH VITTAVELI Mr. Evgeni Plushenko, a four time Gold
in it. Along with him, there also will be
Medal winning Olympic figure skater and
a Saxophone & DJ performance by the
three time world champion, will be visiting
Melody Duo to celebrate the occassion.
Jumeirah Vittaveli to honor the one year
The opening of the museum will take place
anniversary of the ice rink in the resort. He
on 20th March 2019.
had also visited the resort on 20th March
The ice rink, named Ice Ice Maybe, has been
2018 to inaugurate this ice rink as well, as
dubbed as a groundbreaking innovation in
per Jumeirah Vittaveli.
the Maldives. It was opened with the sole
Mr. Plushenko will also be opening the
purpose of allowing visitors to take in the
Olympic Gold Medal museum which is
joys of skating while not being burdened
made in honor of him with his accolades
with heavy winter clothes.
Mr. Evgeni Plushenko, a four time Gold
in it. Along with him, there also will be
Medal winning Olympic figure skater and
a Saxophone & DJ performance by the
three time world champion, will be visiting
Melody Duo to celebrate the occassion.
Jumeirah Vittaveli to honor the one year
The opening of the museum will take place
anniversary of the ice rink in the resort. He
on 20th March 2019.
had also visited the resort on 20th March
The ice rink, named Ice Ice Maybe, has been
2018 to inaugurate this ice rink as well, as
dubbed as a groundbreaking innovation in
per Jumeirah Vittaveli.
the Maldives. It was opened with the sole
Mr. Plushenko will also be opening the
purpose of allowing visitors to take in the
Olympic Gold Medal museum which is
joys of skating while not being burdened
made in honor of him with his accolades
with heavy winter clothes.
MALAIKA ARORA SIZZLES IN A BIKINI ON HER MALDIVES GETAWAY Malaika Arora is having a whale of a time
party before walking down the aisle with
at Niyama Private Islands Maldives with
Arjun Kapoor. Arjun Kapoor is an Indian
her Best friends Vahbiz Mehta, Delnaz
actor who appears in Bollywood films. He
Daruwala, and Pressy Panda. Malaika and
is the son of film producers Boney Kapoor
her friends have flooded their Instagram
and Mona Shourie Kapoor.
with pictures at Niyama Maldives.
If reports turn out to be true then this will
Malaika Arora is an Indian actress, dancer,
be the first Bollywood celeb wedding of
model, VJ, and television presenter. She
2019. The year 2018 ended with some big
is most famous for her dancing in the
Bollywood wedding which included that of
songs Chaiyya Chaiyya, Gur Naalo Ishq
Priyanka Chopra-Nick Jonas and Deepika
Mitha, Maahi Ve, Kaal Dhamaal, and
Padukone-Ranveer Singh.
Munni Badnaam Hui. She turned into a
Niyama Maldives was rated #4 in the ‘Best
film producer in 2008, with her former
Resorts in the World’ category of the Condé
husband, Arbaaz Khan.
Nast Traveler Reader’s Choice Awards,
Amidst rumors of an upcoming wedding on
and #2 ‘Top Resorts in the Indian Ocean’,
April 19, Malaika’s exotic getaway has many
Nature’s Playground beckons.
wondering if this is, in fact, her bachelorette
HANDE ERÇEL SEEN RELAXING AT AYADA MALDIVES World-renown Turkish actress and model
Instagram stories. It is yet unclear whether
Hande Erçel is now on vacation at Ayada
or not she arrived by herself or as part of
Maldives. The 25-year old actress gained
a group.
fame through the famous Turkish drama,
Ayada Maldives, located in Magudhuva
Aşk Laftan Anlamaz as the lead female.
Island, in Gaafu Dhaalu Atoll is surrounded
Though she has Aşk Laftan Anlamaz to
by pristine beaches with the island dotted
thank the most for her fame, Hande has
with lush tropical greenery. They offer
appeared in various Turkish movies and
luxurious retreats with a genuine Maldivian
dramas such as Güneşin Kızları, Halka and
style.
more.
The wide range of restaurants, large villas
Hande is speculated to have arrived in
with private infinity pools and their multiple
Maldives on 18th March and shared the
award-winning AySpa make Ayada Maldives
beautiful sunsets of Maldives through her
an excellent choice.
FOOD 29
INDIAN CUISINE FOR EVERY MOOD AT PEAK TERRACE AND LOUNGE On the night of 7th March 2019, Maagiri
”After
considering
feedback
from
Hotel launched their Indian Menu with an
customers, we decided to specialize our
array of meals for every taste and mood.
largest restaurant into a place for Indian
The food will be available from Peak Terrace
Food,” as per a senior official from Maagiri
and Lounge located at the topmost 2 floors
Hotel. “No other restaurant in Male offers
of Maagiri Hotel near the Hulhumale Ferry
Indian food in such a great variety.” He
Terminal, Male.
added that in addition to Indian food, other
There are approximately 100 varieties of
international cuisine that matches local
Indian Food available at Peak, making it the
tastes will also be available in Peak.
only restaurant in Male where such a wide range of Indian Food available. With a total of 150 seats in the restaurant, they offer food from all parts of India.
A UNIQUE STREET FOOD JOINT IN MALE’ CITY – COMFOOD Comfood began as a coffee place for friends
food” which it is named after. The regulars
to hang out but has now evolved into a
are more than customers, they are friends
social hub which provides good food and
and even family now. It is even a common
great services. The small, streetfood-based
sight to see some of the patrons cleaning
takeaway outlet caught the eyes of many on
the dishes or handling the cash register
social media for their unique networking
behind the counter.
and interactions with customers.
“It’s a place for friends to hang out, and
Comfood’s marketing mainly depends on
they practically own it,” the owner, Ahmed
good word of mouth on social media through
Abdul Azeez – known to regulars as “Kevin”
stories shared by their happy customers.
– said. “Friends do all the work, selling the
The homely ambiance and the friendly vibe
products and even the marketing.”
has become a huge hit with regulars, which
Comfood is not only known for their
complements their signature “comfort
networking but also famous for the food.
CREATIVE INNOVATIONS AT ALP CAFÉ & BISTRO Alp Café and Bistro which first started out
with the thought “It’s time for a change”.
commercially, is not just focused on coffees
Hikimirus Rocket Science was inspired with
but rather focuses more on beverages
the Maldivian taste for spicy foods. Straight
by “Thinking creatively” according to the
from the mix of India- Maldives culture for
customers preference.
spicy food, Hikimirus Rocket Science was
Alp café’ drinks are inspired from all
created as a drink. “The flavors are more
around the world. The drinks were created
than what we have in Maldives. A vast
and customized by their Baristas. Doing
diverse!” said Maahil, creator of Hikimirus
research, exploring new varieties and
Rocket Science about the custom-made
creating new drinks together is part of what
beverages.
makes Alp different. Anyone who visits Alp
can see young Maldivian talents as Baristas,
just a coffee shop. The café prioritizes
experimenting with all sorts of beverages.
customer interactions, making them feel
Hikimirus Rocket Science
at home. Some of custom made beverages
Hikimirus Rocket Science is a
at Alp also include their Vanilla Latte which
mixture of Strawberry, Green apple &
has the perfect mix of cold brew and their
Hikimirus made with a lot of effort by
Nutella based “Mix It Up” which is neither
their Baristas.
too sweet nor smooth.
The innovation came up
Alp café and bistro is more than
30 TTM
TTM TO HOST THE THIRD EDITION OF THE TTM TRAVEL SUMMIT ON 11TH JUNE 2019 The theme of this year’s summit is ‘Travel
transactions, and revenue management.
Tech & Analytics” which will help the travel
Some highlighted speakers of the summit
industry to unleash analytics, dynamic
are from well-established organizations
pricing, digital and AI potential to deliver
such as TTG Asia, Make My Trip, Axis
unstoppable customer loyalty and profit.
Rooms, PADI, Red Dot, Booking.com,
This summit will help to discover how the
Phocuswright, Air Asia X and more.
latest innovations, products, and suppliers
Travel Trade Maldives (TTM) which is
can help you refresh your thinking and
the largest travel trade show held in the
generate new business & hear from a range
Maldives is scheduled to host its third
of industry experts from some leading
edition during 11-13th June. Over 100
travel businesses across the globe. Over
resorts and 200+ local and international
150 key travel professionals are expected
travel producers are expected to exhibit
to participate in this platform.
and participate in the event. TTM consists of four main components; TTM Travel
TTM Travel Summit will discuss topics such
Summit, TTM Pre-scheduled Meetings,
as marketing & travel insights, digital media
Maldives Supplier Expo and TTM Awards &
marketing, market movements, payment
Gala Night.
TTM 31
Hightlights TTM 2018 Pre-Sheduled meetings
Hightlights TTM 2018 Hotelier Summit
Hightlights TTM 2018 - Gala Night
32 ITB
SAFARI ISLAND, THULHAGIRI ISLAND AND DREAMLAND ACHIEVED TUI TOP QUALITY AWARD 2019 Safari Island achieved the TUI Top Quality
that achieved the award is considered
award for the past four consecutive years
‘First Class’, it contributes to the resort’s
from 2016 to 2019. This is a prestigious
credibility and proves its excellent services.
award presented to TUI’s best hotels
TUI Top Quality Award was launched
from the world. Along with Safari Island,
in 2015 and aims to highlight hotels’
Thulhagiri Island and Dreamland also
outstanding efforts to guests and providing
received the TUI Top Quality title in 2019.
the customers with objective orientation
The TUI Top Quality title marks the most
when choosing their next holiday hotel.
popular holiday destinations on their
Conditions of the award includes, at least
website. With this award, Safari Island,
30 assessments from the TUI guest surveys
Thulhagiri Island and Dreamland are a
in the span of the year, hotel’s performance
part of world’s 250 most popular hotels
and passing the TUI Safety Check, signing
rated by TUI’s guests now. All the hotels
TUI Deutschland’s Pool Safety Declaration.
INAUGURAL OF ITB INDIA 2020 TO BE ORGANIZED BY MESSE BERLIN Messe Berlin will be organizing the inaugural
dramatically expanding market opportunity.
ITB India in 2020.
“In recent years we have given the ITB brand
The three-day business-to-business travel
an increasingly international dimension,”
trade show and convention will take place at
said Christian Göke, chief executive of
the Bombay Exhibition Centre in Mumbai,
Messe Berlin.
India, from April 15th-17th next year. The
India’s
show will bring together key travel industry
increased seven percent on average year-
leaders and buyers from cities across India,
on-year between 2006 and 2016 and saw
and international exhibitors from the MICE,
an even higher growth rate of 8.5 percent
leisure and corporate sectors.
in travel expenditure from 2015 to 2016.
ITB India will also have a Hosted Buyers’
This rate was considerably higher than
Programme that will cater to buyers
growth rates seen by other major countries
from first, second, and third tier cities
including China, Indonesia, and Brazil for
in India. The Indian travel industry is
the same period.
expected to be valued at US$56 billion by
Almost a third of all buyers at ITB India is
2020 with UNTWO, the World Tourism
expected to have a purchasing power of
Organisation, predicting that there will 50
more than US$1 million. Of the buyers at
million outbound travelers by then. ITB
ITB India, half are expected to focus on
India represents a major opportunity for
leisure travel, with MICE and corporate
national tourism organizations, travel, and
travel buyers making up the remainder with
hospitality companies to be part of this
25 percent respectively.
outbound
travel
expenditure
FAIR 33
MALDIVES HONORED AS THE BEST BEACH DESTINATION IN ASIA AT MITT 2019 Maldives was honored as the Best Beach
companies and 239 destinations, it is the
Destination
Moscow
key meeting place for the industry and an
International Travel and Tourism Exhibition
opportunity to catch up with colleagues
(MITT) 2019 held from March 12-14, 2019.
and clients. It enables exhibitors to increase
Maldives was showcased at the Moscow
awareness of their destination, gain a real
International Travel & Tourism Exhibition
feel for the Russian travel market, and
(MITT) by Maldives Marketing and Public
gauge demand for their services.
Relations Corporation (MMPRC) together
MITT is organized by ITE Group, one of the
with 34 representatives from 19 companies
world’s leading organizers of international
from the tourism industry of Maldives.
trade exhibitions and conferences. ITE’s
MMPRC officials met with industry partners
portfolio of travel industry events take place
as well as travel trade media in order to
in five countries: Russia (Moscow), Ukraine
discuss the possibilities of joint promotions
(Kyiv), Kazakhstan (Almaty), Azerbaijan
to further strengthen the market throughout
(Baku), and Turkey (Istanbul).
the fair.
A trade-only event, MITT 2018 was
The Russian market has shown an increase
attended by 22,777 industry professionals
in the overall outbound travel and a steady
from 90 countries and 80 regions of Russia
growth in arrivals to the Maldives. By the
– tour operators, travel agents, and other
end of 2018, a total of 70,935 tourists
companies involved in the travel industry
arrived in the Maldives which is an increase
such as airlines, transport companies,
of 14.5 percent compared to 2017.
hotels, and IT companies. As Russia’s travel
MITT is Russia’s largest and longest running
industry evolves, MITT remains the key
travel exhibition. With over 1,799 exhibiting
industry forum for travel professionals.
in
Aisa
at
the
MALDIVES WINS MOST SERENE BEACH OF ASIA IN MITT Maldives beaches wins the title of the
meetings were held with the famous airlines
most serene beach of Asia in Moscow
of Russia, as per MMPRC. Over 22,000
International Travel and Tourism Exhibition
professionals from the hospitality industry
(MITT). The exhibition took place from
took part in MITT 2019. Around 18,000
12th to 14th March in Moscow, Russia.
participants from more than 200 countries take part in the exhibition every year.
34 members from 19 different companies of Maldivian hospitality industry took part
Russia is an important market to Maldivian
in the exhibition with Maldives Marketing
tourism industry. An increase of 14.5% has
and Public Relations Corporation (MMPRC).
been noted in the tourist arrival count from
The stand of Maldives in the exhibition was
Russia to Maldives in 2018, compared to
designed in a way to showcase the natural
2017.
beauty of Maldives. During this exhibition, fruitful events were held with the higher-ups of the Russian market and famous medias of Russia. Also, HRS_19-707_TTM_AD_02_PATHED.pdf
1
15/4/19
14:58
34 FAIR
MALDIVES WON ‘DREAM DESTINATION’ AWARD FOR THE 11TH CONSERVATIVE YEAR BY THE MARINE DIVE CENTER AT TOKYO Maldives won the prestigious ‘Dream
in strengthening the market presence of
Destination’ award for the 11th conservative
Maldives in Japan and South East Asia
year by the Marine Dive Center, Tokyo,
region.
Japan. The award was received by the
The Japanese market is the 9th source
Ambassador of Maldives to Japan H.E.
market to Maldives according to the most
Ibrahim Uvais.
recent arrival figures by the Ministry if
Maldives took part in the 27th annual
Tourism. By the end of February 2019,
Marine Diving Fair in Tokyo, Japan from
3,987 Japanese arrivals were recorded,
5th to 7th April 2019. Maldives was
which is a growth of 6.5 percent compared
represented by Maldives Marketing & Public
to the previous year. In 2018 a total of
Relations Corporation (MMPRC) together
42,304 arrivals were recorded, which is a
with the Maldives Embassy in Japan along
growth of 2.8 percent. It’s been noted that
with the industry participants.
the dive segment of Maldives attracts the
Marine Diving Fair 2019 is a platform to
most visitors from Japan. Thereby, Marine
reach a large number of scuba divers and
Diving fair opens a great platform to reach
marine enthusiasts. Furthermore, it is
the travelers focusing in the dive segment.
expected, that participation will benefit
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CRUISE 35
THE WORLD MAKES ITS WAY TO MALDIVES The World, which has been dubbed as the
It was built to cater every need, for those
largest residential ship in the world has
with the means to afford life in this luxury
arrived in Maldives. It is 644 feet long with
yacht. There are some who live full time on
12 decks containing high-end apartments,
the ship by purchasing an apartment from
restaurants, shops and boutiques, a spa
the condominium and some who rent out an
and so many more. The World is unusual
apartment for a couple days while enjoying
in comparison with other cruise ships as it
the relaxing atmosphere of the yacht. Even
spends most of its time in ports rather than
though this yacht currently boasts the fact
out at sea.
that it is the largest residential ship in the
The World was launched in 2002 and has
world, there is a ship under construction in
currently visited around 900 ports in 140
South Korea by the name of Utopia, which
countries. It was built with careful detail
is even more grand than The World. Once it
and has exquisite features wherever you
officially opens, the title will then be passed
look at. Lalique Chandeliers, a wine cellar
along to Utopia.
filled with well-aged delicious wine and etc.
MSC MAGNIFICA SET TO ARRIVE AT MALDIVES One of the worlds largest cruise liners, MSC
the cruise liner. This cruise ship is brought
Magnifica is set to arrive at Maldives in the
to Maldives through Travel Connections
near future. MSC Magnifica is scheduled
Maldives.
to arrive on 10th April 2019 and would
MSC is one of the largest companies
depart on the 11th of April 2019. This is
worldwide to operate cruise liners. One of
the first time for a cruise liner of MSC to
their cruise liners, MSC Meraviglia is one of
visit Maldives.
the largest cruise liners in the world and is
MSC Magnifica has a length of 964 feet and
1000 feet long and has 19 floors.
a width of 106 feet. The crew includes more
As per the Maldives Association of Travel
than 1200 employees and more than 2500
Agents (MAYA) 50 cruise liners are set to
people would be arriving to Maldives from
visit Maldives in 2019.
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