INVITATION to become
a
I invite you to become a SAFETY CHAMPION
O
ur biggest capital is our people: They bring the most value to our company. I care about the company, so I care about its people. It’s my responsibility to make sure our employees get home safely at the end of each day. I would like to invite you to become a safety leader. Nutreco wouldn’t exist without you, its employees, which is why we want to take better care of you. To do this, we are going to improve our safety culture. Our goal is to create an incident-free work environment, so you and your colleagues can return home to your families and loved ones without any harm.
We need your help to achieve this goal. A safety culture is created by people. Together, we can decide how we want to work and take care of each other. We’ve chosen you to be one of the leaders of our new safety movement. You can be our trailblazer, guiding your colleagues and yourself into a new mindset about safety.
Knut Nesse CEO
GLOBAL ROAD Q1 2018 GLOBAL COMMUNICATIONS CAMPAIGN Starting the campaign: I am a Safety Champion. Using posters, videos, cards, stickers and infographics. Spread out over the year.
Q2 2018
in April
HUB SAFETY CHAMPIONS
TAKE A
Kick-off event for safety champions. Launch portal: https://safetychampions. nutreco.com
Q2 2018
Q3 2
in June
CERTIFIED SAFETY CHAMPIONS TRAINING A 4-day safety champions training. Selected leaders get certified.
Safety cha a toolbox w introducing risk analys
L SAFETY D MAP Q1 2019
2018
SAFETY AWARD
A MINUTE
Getting rewarded. The location that made the most safety progress will win the 2018 Safety Champion Award.
ampions will receive with instructions for g the last-minute sis: Take a Minute.
Q4 2018 GLOBAL SAFETY WEEK A week full of activities around safety. Kick-off of the global safety challenge.
WE ARE LOOKING FOR YOU A Safety Champion is a true leader and is always looking for ways to improve the way people work. Is this you? Are you a born Safety Champion?
Social connector Relates well to all kinds of people – up, down and sideways, inside and outside the organization; builds appropriate rapports; develops constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.
Motivating others
Creates a climate, in which people want to do their best; can motivate many teams and project members; can assess each person’s hot button and use it to get the best out of them; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel their work is important; is someone people like working for and with. .
Informing
Provides the information people need to do their jobs and to feel good about being a member of the team, unit and/or organization; provides individuals with information so they can make accurate decisions; is timely with information.
Organizing Can assemble resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information and files in a useful manner.
A Safety Champion is an example to all; he/she motivates people to achieve goals, and drives change and innovation.
Action-oriented Enjoys working hard; is action-oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Approachability Is easy to approach and talk to; makes the extra effort to put others at ease; can be warm, pleasant and gracious; 
is sensitive to and patient with the interpersonal anxieties of others; builds rapports well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it.
start
WHAT KIND OF ÂLEADER ARE YOU?
Business comes first for me
no
yes
no
I take action after incidents
no
no yes
I believe safety is a personal responsibility
no
yes no
Risks are part of the job
yes
REACTIVE
no
I believe in rules
no
yes
I set safety goals
no
I have a long-term safety roadmap.
yes yes
I have a safety plan
I try to prevent risks
yes
yes
I make sure people follow the rules
I make sure people can follow the rules
yes
no
yes
no
I motivate people to work safely
My team has working safely as a primary focus
no yes
yes
no
I punish unsafe behaviour
no
Me and my team eliminate risks
no
yes
I report serious incidents
SUPERVISOR
yes
yes
I report all incidents
no
yes
INSPIRATIONAL TEAM LEADER
no
We continuously learn from mistakes
yes
TEAMPLAYER
FROM SAFETY LEADERSHIP TO SAFETY CHAMPION How can you become a safety champion?
L
eaders have a strong
important that you realize what
instantly correct those, spotted
in influence on the
your tasks and responsibilities
to be working in an unsafe
risk blindness of their
are. You should live up to the
manner. Appreciate reports
employees. If their practice
employees’ expectations, and
of unsafe situations. Take the
of safety leadership is not
act according to their values
time and effort to carefully
perceived by their workforce
and standards. So, it’s more
listen to those reports.
as being right, this may lead to
than just acting consistently.
Thank your employees for it.
the latter being less aware of
Employees should believe
Afterwards, let them know what
recognizing dangers. Safety
that you really want what’s
you did with their feedback.
culture can be improved
best for them, and that safety
through safety leadership.
goes above everything. An
As a safety champion, you are
Employees want to trust their
important aspect in achieving
transparent in your priorities.
leaders in knowing and doing
this is communication.
You are clear, visible and you
what is right. They need to get
Prioritize communication as
are setting the right example.
the sense that their leaders are
much as you prioritize safety:
It is about consistently putting
committed to their health, and
in every speech, during
safety as a number-one
that they value safety more than
every feedback session and
priority and always being
anything else. If leaders show
every conversation with your
open to improvements. A
that safety is a number-one
employees. Always let them
safety champion does not
priority, employees will follow
know what your priorities are
rationalize unsafe situations
that example.
and what they can expect from
and fosters a culture where
you as a leader when it comes
employees and leaders help
How can you grow trust as
to a safe work environment.
each other in improving the
a leader? Well, you can do
Reward the employees who
safety performance of their
several things. Firstly, it is
make safe choices, and
organization.
4 DAYS OF
Certified Safety Champion Program
Safety Culture: the elements
What is a safety champion?
How does a safety leader create a safety culture?
Brainology: influencing
Do you fit the safety champion profile? If so, we are looking for you. What do you need to do? Ask your manager if you can join the certified training and become a safety champion. After the training, you will be the backbone of the global safety culture of Nutreco. You will be an example of this new culture and will inspire others to follow locally.
and motivating people
Toolbox: how do I create the right mindset
Field trip to
University of Wageningen Hazard Awareness Game
Get certified: exam to
become a safety champion Different experts at word
Interactive sessions on hazard recognition
Getting inside the role of Safety Leader
Getting a toolkit on how to create a safety culture
Sneak preview of a safety culture at work
I’m a
because I CARE
We are looking for the right people to help Nutreco build this new culture of safety. We ask you to put your best leaders forward.
APPLY BEFORE 1 APRIL THROUGH YOUR GENERAL MANAGER.