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Education Foundation Diploma in Art and Design (Merit) Currently studying Furniture and Product design 1st year at Nottingham Trent University
Skills Photoshop, Illustrator, Auto Cad, Solid works
Experience 2 years Running/Waiting /bar work at Pub/Restaurant run by Jay and Antony Worrall Thompson Table Waiting at Henley Regatta, for 2 years running Work experience at CERN (Switzerland) Photography and Editing Work for Bulldog Gear
Achievements/ Interests Can ride a Unicycle Can solve Rubix cube in under 2 minutes Card magic (I have performed a card trick on the BBC TV) Photography Gymnastics and Trampolining Skating
Scissor Scales The brief was to design a set of scales for Joseph Joseph.
OSCAR MORTON
Scissor Scales A compact foldout scale brought to you by Joseph Joseph
SHOP NOW
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Scissor Scales The scissor scales are a functional set of scales that fold away to a compact size for easy storage
7 high pressure sensors
LCD display
Capacity: 5kg Power supply: 1 x 3v battery Overload indicated: “EEEE� Auto shut off when product folds away sensors connect through wires integrated in the plastic
Touch sensitive buttons Zero resets + adds Scales wieghs: gms, fl. ozs and mls materials: Plastic, Rubber sensors, Wire, LCD display.
ZERO
UNIT
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New Fold Away
Scissor Scales A recipe for success from Joseph Joseph
£40
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The Spider Table
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Initial inspiration came from the Donkey Penguin and the use of storage
Repetition and symmetry became a key feature. At this point my direction switched to a table rather than storage
Incorporating movable pieces to them combine them with graphical intricate shapes seemed to change the direction further
Providing depth added interest and another dimension to the project
Concluding with layering and pattern finishes off the development section
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My own interpretation of what was needed in my project
Using Nature in my work. Biomimicry was the forefront of my design and the direction that the project ended up at
Words used to define Tom Faulkner as a designer and a company. These words need to be emulated in my final product
Thinking of best material. Using a mixture of the brand as well as my own idea’s produced either a metallic or wooden product
The spider web was a key proccess in the development of the project
Tom Faulkner table provided a clean quirky product to take inspiration from
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Final Development of my AutoCad producing a spider inspired coffee table
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Advertising Project
Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores so is in complete control of the market
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Open your eyes to whats really going on
LUXO T
TICA
The sunglass market is been dominated by one company
Oakley VS Ray Ban Ban
NO
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Luxottica vs Luxottica
TAKEN OVER BY LUXOTTICA IN 1999
Initial designs lead me to looking into big companies that are unethical and are cheating the system
Followed by the ex-partnership between that of Shell and Lego and how controversial that was
Came across Luxottica, direction of project completely changed
Lots of different aspects to pick up on the company. Then the project needed some refinement
Ended up playing with words and names, example above shows “cornering the market� etc
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= ALL COMPANIES OWNED BY LUXOTTICA
HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS?
= ALL COMPANIES OWNED BY LUXOTTICA
IT’S BY NO CHANCE THAT THE SUNGLASS MAKET HAS BEEN COMPLETELY DOMINATED
HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS? YOUR MOVE
YOUR MOVE
Luxottica was the route that was chosen.
Following on from this it was playing around with different graphics and heading to see what worked and what didn't
Taking influence from multiple sources such as war posters and campaigns to see what worked best
The challenge was to see if people could work out what a “Monopoly” in business is without spelling out
This should then inform the viewer and make them think about what they are actually buying into
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The Final outcome aimed to make people work out the Monopoly of the sunglasses market. But it can only be done when it takes that extra second of time to work out
Luxottica makes sunglasses for these
A monopoly is characterized by an absence of competition, which often results in high prices and inferior products.
Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores, including:
A MONOPOLY IS ILLEGAL, HOW ARE LUXOTTICA GETTING AWAY WITH THIS?
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Aim of the in situ board was to show the irony of the people hiding behind their glass wear yet Luxottica is a hidden company. By adding my in situ in the background of the images it just plays with how the company is hiding everything.
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