Oscar Morton Portfolio
Contents
Scissor Scales Brand Exposure
Spider Table
Penguin Donkey
Joseph Joseph
Scissor Scales Oscar Morton
Project Brief To design and develop an inovative, complementary kitchen scale for Joseph Joseph. Considering consumer behaviours, brand impact, current trends all to achieve a suitable and innovative product solution.
Space Saving
Functional
“Innovation is at the heart of everything we do at Joseph Joseph, thatʼs why we make it our aim to identify everyday problems and solve them by designing functional solutions” ANTONY & RICHARD JOSEPH Stlyish
New Fold Away
Scissor Scales A recipe for success from Joseph Joseph
£40.00
The Form Above are a selection of models made during the design process. Testing the shape, how it would work and where the display would go is critical. To the right is a sketch demonstrating how the product would open and close. The product should be alble to open smoothly with just the right amount of friction.
The Mechanism The mechanism would move in a simple pulling movement. Pulling the top of the scales and the display the scales would open with one smooth motion. The display (on the left) will be positioned where the white cicle is (above) and will have “zero | unit� on the face of the touch screen LCD display. Unit will sift though all the different units of measurements and zero willl turn the scales on as well reset the scales so more wieght can be added.
ZERO
UNIT
Scissor Scales The scissor scales are a functional set of scales that fold away to a compact size for easy storage: 7 high pressure sensors Capacity: 5kg Power supply: 1 x 3v CR2032 lithium battery Overload indicated: “EEEE� Auto shut off when product folds away sensors connect through wires integrated in the polypropylene LCD display Touch sensitive buttons Zero resets + adds Scales wieghs: gms, fl. ozs and mls
SH
OP
NO
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Luxotica
Brand Exposure Oscar Morton
Project Brief Setting my own brief the aim was to expose how brands mislead and control the market. The aim will be to explore different companies and identify problems or false advertising that they make have used to grab peoples attention. I will create my own own posters to highlight information that is incorrect or has been worded to hide problems or realities.
Exposure
Eye Catching
Attention to Detail
Who They Own
Who are they? Luxottica is a a company that has complete control of the sunglasses market. Aproximatly half a billion people are wearing these sunglasses producing over 65 million pairs of sungalsses a year. So how come half a billion people are wearing these glasses yet nobody knows who they are? With this complete domination of the market Luxottica can decide the prices of the entire market. If they want to increase the price and value in the market they can. There is no competition. To the right are all of the brands they own or make sunglasses for.
Who They Make Sunglasses For
= ALL COMPANIES OWNED BY LUXOTTICA
HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS?
= ALL COMPANIES OWNED BY LUXOTTICA
ITʼS BY NO CHANCE THAT THE SUNGLASS MAKET HAS BEEN COMPLETELY DOMINATED
HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS?
YOUR E MOV
YOUR E MOV
Initial Ideation My initial aim was to explore ways into depict the monopoly that Luxottica has over the sunglasses market. Using a monopoly board as shown above I could change all the locations to the brands that Luxottica own. Using the red houses that are also used in the game I could occupy every space. With reference to the game you would need to pay on every house that you donʼt own and in this case if Luxottica owns every location it is almost impossible to win. Dipicting the truth, the image on the write shows how Ray Ban was taken over in 1999. The crossed out 1937 takes out the lie of how genuine the product really is.
TAKEN OVER BY LUXOTTICA IN 1999
Decisions For Final Board
Changing Monopoly to Luxottica to drive home the point. Luxottica has been raised above the monopoly mans head to show the power and dominance that the company possesses
Giving the Monopoly man sunglasses helps illustrate the point or the difference between this monopoly man and the original. Also plays with something to hide behind.
Small writing helps to draw the user into the image. Making them read up close tells them about the company which would be followed by a step backwards to take in the whole image.
Underneath the waist are all the brands listed and with money for feet it is easy to understand what the companys ambitions and goals are.
The places are the same so have not been altered or changed. This has been done to question and make the user engage by drawing them into the image.
Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores, including:
Tom Faulkner
Spider Table Oscar Morton
Project Brief You must research this market and choose a brand to be your client. Consider their market, price point, manufacture capabilities, current ranges of products. You must design a new piece of furniture, collection of furniture or product range for them.
Material Choice
Detail
Tom Faulkner designs and makes distinctive and elegant furniture. An award-winning British company, it is known for its beautiful, handmade tables, chairs, lighting and accessories, and its wide range of finishes. Stlyish
Spider Table Inspired by Tom Faulkner the Spider Table combines elegance and sophistication with the beauty and complexity of the spider web. Made of out Steel and Thread the table has been water jet cut and then hand sewn. A key selling point of FaulknerĘźs is the material choice and with a simple design it allows room for customisation and changes to the thread and the metal.
Inspiration Funnel Web Design: Intricate, Complex, elegant
Quality. Slick and Sharp. Contrast of Materials. Depth
Sketches Initially I started sketching some different Ideas to narrow and refine the piece of furniture that I wanted to make. Using sketching I could narrow my options down and make a clearer image in my head as to the direction I wanted this project to take. Taking different elements from different drawings I could refine the aspects I wanted to keep. From here I could start applying them to my research.
Sketch Development Moving this project forward I started defining a shape and a language that I want my piece to convey. The hard lines and intricate shapes empathised the use of a spider web. Taking aspects from a spiderĘźs web my aim would be to make an elegant yet complex pattern that a spider would make, and then translate those aspects into a piece of furniture.
Isokon
Penguin Donkey Oscar Morton
Project Brief Your task is to design and manufacture to a high quality prototype stage, a specific furniture typology - the portable free-standing storage form - as typified by the Penguin Donkey. Focused research must be undertaken into the Isokon brand, relevant materials and manufacturing techniques, as well as appropriate target markets and user scenarios. All areas within the domestic landscape may be investigated for the development of this new ĘťDonkeyĘź.
Modern Twist on a Classic Design
Form Follows Function
Attention to Detail
NEW
PENGUIN DONKEY A modern take on a classic design
Peguin Donkey 1 Egon Riss 1939
Peguin Donkey 2 Ernest Race, 1963
Donkey 3 Shin and Tomoko Azumi, 2003
Isokon Penguin Donkeys The Isokon Furniture Company was founded in 1935 by Jack Pritchard a British entrepreneur and visionary. He believed modern architecture and design had the ability to to transform society for the better and admired the work of the Bauhaus school in Germany and architects such as Le Corbusier in France. Like many of his most creative contemporaries, Pritchard wanted to help promote a pan-European, indeed worldwide, type of modern design and was especially determined to persuade the conservative British consumer that modern was best.
Jack Pritchard in Marcel Breuer's long chair with Ernest race Donkey Š Isokon Plus
“Form Follows Function”
Models 1-3
Models 9-12
Models 13-15
The Process For this project the process was key. Using accurate 1/10 scale models I could get a good understanding of measurements, heights and using card a feel of how the wood would look. A key selling point of the penguin donkey is how space and material efficient they are so my aim was to do the same. By using measurements from books and magazines I could determine the minimum size in which my donkey could be. So intern, the measurements made themselves. “Form follows function”.
Models 1-15
Made out of 9mm Plywood
Inside shelves set 5mm back to make the joints look meaningful
Hidden Housing Joints to locate piece
35ยบ
439mm
412mm
Domino Joints to strengthen the donkey
488mm
Flat surface for drinks, 9mm plywood
A4, A5 book and magazine storage
A3 and Laptop space in the back
Education Foundation Diploma in Art and Design (Merit) Currently studying Furniture and Product design 1st year at Nottingham Trent University
Skills Photoshop, Illustrator, Auto Cad, Solid works
Experience 2 years Running/Waiting /bar work at Pub/Restaurant run by Jay and Antony Worrall Thompson Table Waiting at Henley Regatta, for 2 years running Work experience at CERN (Switzerland) Photography and Editing Work for Bulldog Gear
Achievements/ Interests Can ride a Unicycle Can solve Rubix cube in under 2 minutes Card magic (I have performed a card trick on the BBC TV) Photography Gymnastics and Trampolining Skating