Contents
Scissor Scales Penguin Donkey Redesign Bulldog Gear Work Experience Spider Table Brand Exposure
Joseph Joseph
Scissor Scales Oscar Morton
Project Brief I had 4 weeks to design and develop a complementary set of kitchen scale for Joseph Joseph. Considering consumer behaviours, brand impact, current trends all to achieve a suitable and innovative product solution.
Space Saving
Functional
“Innovation is at the heart of everything we do at Joseph Joseph, thatʼs why we make it our aim to identify everyday problems and solve them by designing functional solutions” ANTONY & RICHARD JOSEPH Stlyish
The Fold Away
Scissor Scales A recipe for success from Joseph Joseph. With seven high pressure sensors, these accurate and stylish digital scales fold away so are easy to store and easy to use.
Model 1
The Process Above are a selection of models made during the design process. Testing the shape, how it would work and where the display would go was critical. To the right is a sketch demonstrating how the product would open and close. The product should be alble to open smoothly with just the right amount of friction so it did not fly open, but not too much so that you could hardly open it.
Model 10
Scissor Scales The scissor scales are a functional set of scales that fold away to a compact size for easy storage: 7 high pressure sensors Capacity: 5kg Power supply: 1 x 3v CR2032 lithium battery Overload indicated: “EEEE� Auto shut off when product folds away sensors connect through wires integrated in the polypropylene LCD display Touch sensitive buttons Zero resets + adds Scales wieghs: gms, fl. ozs and mls
Isokon
Penguin Donkey Oscar Morton
Project Brief
Modern Twist on a Classic Design
I had 9 weeks to design and manufacture to a high quality prototype stage, a specific furniture typology - the portable free-standing storage form - as typified by the Penguin Donkey.
Form Follows Function
Focused research must be undertaken into the Isokon brand, relevant materials and manufacturing techniques, as well as appropriate target markets and user scenarios. All areas within the domestic landscape may be investigated for the development of this new ĘťDonkeyĘź.
Attention to Detail
NEW
PENGUIN DONKEY A modern take on a classic design
Peguin Donkey 1 Egon Riss 1939
Peguin Donkey 2 Ernest Race, 1963
Donkey 3 Shin and Tomoko Azumi, 2003
Isokon Penguin Donkeys The Isokon Furniture Company was founded in 1935 by Jack Pritchard a British entrepreneur and visionary. He believed modern architecture and design had the ability to to transform society for the better and admired the work of the Bauhaus school in Germany and architects such as Le Corbusier in France. Like many of his most creative contemporaries, Pritchard wanted to help promote a pan-European, indeed worldwide, type of modern design and was especially determined to persuade the conservative British consumer that modern was best.
Jack Pritchard in Marcel Breuer's long chair with Ernest race Donkey Š Isokon Plus
“Form Follows Function”
Models 1-3
Models 9-12
Models 13-15
The Process For this project the process was key. Using accurate 1/10 scale models I could get a good understanding of measurements, heights and using card, a feel of how the wood would look. A key selling point of the penguin donkey is how space and material efficient they are so my aim was to do the same. By using measurements from books and magazines I could determine the minimum size in which my donkey could be. So intern, the measurements made themselves. “Form follows function”.
Models 1-15
Made out of 9mm Plywood
Inside shelves set 5mm back to make the joints look meaningful
Hidden Housing Joints to locate pieces
35ยบ
439mm
412mm
Domino Joints to strengthen the donkey
488mm
Flat surface for drinks, 9mm plywood
A4, A5 book and magazine storage
A3 and Laptop space in the back
Work experience
Bulldog Gear Oscar Morton
Work Experience Bulldog Gear are a strength and equipment specialist based in Hixon, Uk. I was fortunate enough to secure a four-month internship over the summer of 2016 with them.
Attention to Detail
Composition
Contributing towards packaging design and advertising decisions, my main task was to provide consistent product photographs throughout the website.
Profesionalism
Selection of Photos Each product needed to be shot in a similar way. Having a selection of five or more different images per product provided all the necessary angles and details needed to make it marketable. Every shot needed time and consideration. Attention to detail was so crucial when shooting. Some products needed hundreds of shots to get that perfect image. Clean lines and simple shapes. Letting the product speak for itself. Product Photography is crucial to help in the selling of a product. Gaining this experience only empathised the importance of why extra care and consideration is needed when marketing a product.
Consistency All images taken across both these pages were photographed by myself and appear on the Bulldog Gear website. The primary aim was to provide consistency of shots throughout the website. With each product needed to be shot at the same or similar angle, it helped to strengthened the brand identity and products marketability. Working at Bulldog Gear gave me a real incite to how a design team is run. Time management, organisation and team work were just a few of the many things that I picked up while working at Bulldog. Below is a Link to the Bulldog Gear website.
http://www.bulldoggear.eu/
Tom Faulkner
Spider Table Oscar Morton
Project Brief To design a new piece of furniture, collection of furniture or product range for a company of your chosing. You must research this market and choose a brand to be your client. Consider their market, price point, manufacture capabilities, current ranges of products.
Material Choice
Detail
Tom Faulkner designs and makes distinctive and elegant furniture. An award-winning British company, it is known for its beautiful, handmade tables, chairs, lighting and accessories, and its wide range of finishes. Stlyish
Spider Table Inspired by Tom Faulkner the Spider Table combines elegance and sophistication with the beauty and complexity of the spider web. Made of out Steel and Thread the table has been water jet cut and then hand sewn. A key selling point of FaulknerĘźs is the material choice and with a simple design it allows room for customisation and changes to the thread and the metal.
Inspiration
Sketches Initially I started sketching some different Ideas to narrow and refine the piece of furniture that I wanted to make. Using sketching I could narrow my options down and make a clearer image in my head as to the direction I wanted this project to take. Taking different elements from different drawings I could refine the aspects I wanted to keep. From here I could start applying them to my research.
Luxotica
Brand Exposure Oscar Morton
Project Brief Setting my own brief the aim was to expose how brands mislead and control the market. The aim will be to explore different companies and identify problems or false advertising that they make have used to grab peoples attention. I will create my own own posters to highlight information that is incorrect or has been worded to hide problems or realities.
Exposure
Eye Catching
Attention to Detail
Who They Own
Who are they? Luxottica is a a company that has complete control of the sunglasses market. Aproximatly half a billion people are wearing these sunglasses producing over 65 million pairs of sungalsses a year. So how come half a billion people are wearing these glasses yet nobody knows who they are? With this complete domination of the market Luxottica can decide the prices of the entire market. If they want to increase the price and value in the market they can. There is no competition. To the right are all of the brands they own or make sunglasses for.
Who They Make Sunglasses For
Decisions For Final Board
Changing Monopoly to Luxottica to drive home the point. Luxottica has been raised above the monopoly mans head to show the power and dominance that the company possesses
Giving the Monopoly man sunglasses helps illustrate the point or the difference between this monopoly man and the original. Also plays with something to hide behind.
Small writing helps to draw the user into the image. Making them read up close tells them about the company which would be followed by a step backwards to take in the whole image.
Underneath the waist are all the brands listed and with money for feet it is easy to understand what the companys ambitions and goals are.
The places are the same so have not been altered or changed. This has been done to question and make the user engage by drawing them into the image.
Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores, including:
Education Foundation Diploma in Art and Design (Merit) Currently studying Furniture and Product design 1st year at Nottingham Trent University
Skills Photoshop, Illustrator, Auto Cad, Solid works
Experience Photography and Editing Work for Bulldog Gear 2 years Running/Waiting /bar work at Pub/Restaurant run by Jay and Antony Worrall Thompson Table Waiting at Henley Regatta, for 2 years running Work experience at CERN (Switzerland)
Achievements/ Interests Can ride a Unicycle Can solve Rubix cube in under 2 minutes Card magic (I have performed a card trick on the BBC TV) Photography Gymnastics and Trampolining Skating
Email: oscarmorton21@gmail.com Mobile: 07568598897 LinkedIn: https://uk.linkedin.com/in/oscar-morton