EDITOR’S LETTER
Thinking Outside The Box:
Tapping into the Back-to-School Market
I
n the ever-shifting hair and beauty industry, embracing change and thinking outside the box is essential for success. According to the National Retail Federation, families are projected to spend close to 41.5 billion dollars during the back-to-school season this year, which is why it’s so crucial for beauty supply store owners to find innovative ways to tap into this market.
One powerful strategy is to build strong relationships with local parenting groups. Reaching out to these groups can create a valuable connection and more word-of-mouth referrals. Initiate contact with the parenting groups and propose a meaningful partnership. Consider offering special discounts or a year-round loyalty program exclusively for their members, coupled with an extra discount during the back-to-school season. This approach creates a win-win situation where parents can access exclusive deals, and your store gains loyal customers. You can also create enticing “Mom Self-Care Packages” curated with products that promote relaxation and well-being. These packages can complement your existing wellness products and become sought-after gifts for moms needing pampering. By fostering these bonds, you can position your beauty supply store as a go-to destination for parents seeking back-to-school essentials and self-care and beauty solutions. In this issue, you will find “Back-to-School Marketing Made Easy” on page 10, which is designed to help you connect with multiple marketing channels to boost sales. We showcase the importance of having a healthy company culture on page 20 and “How Interns Can Make a Difference in Your Business” on page 24. Allyson Leak EDITOR
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OTC Beauty Magazine August 2023
We hope you find this issue helpful and inspiring.
