OTC Beauty Magazine | August 2023

Page 28

Attracting the Right Talent

healthier workplace is to have a one-on-one with everyone at some point

Attracting the right talent begins by writing an effective job description.

throughout the year. This is a valuable opportunity for you to receive feed-

It is not enough to simply say, “I need an intern in the beauty business.”

back so that you can improve your operations for everyone.

Your job description must detail the requirements and responsibilities of

How Working for You Can Benefit Your Interns

the job. By highlighting what you need, potential interns can best match

Interns in the beauty industry may be seeking a job from barber to cos-

their skills to your business. Remember, that your job title also matters.

metology instructor to professional makeup artist. The time they get to

You’ll need to compress your job description into a compelling summary.

spend in your business learning the ins and outs of the industry can help

Importantly, you also need to showcase your openings in places that your

support them in their future endeavors. They can learn about the different

potential employees are likely to already be. The OTC Beauty Magazine is

types of makeup, selling products, and tools. They’ll also learn how to best

a great place for beauty shop owners to advertise.

interact with the public and benefit from your years of experience.

Training

Hiring interns is great for your business, and it can help you grab future

Training your employees, both interns and existing staff, is crucial to your

long-term employees before they get too far into the market. You will

business’s success. Well-trained employees are happier employees, and

benefit from their enthusiasm, and they will benefit from your wisdom.

happier employees result in happier customers. In addition to your on-

To get the best interns, make sure that you have all of your documents in

boarding training, you also want to talk with your current employees at

order, craft a job description that attracts the right people, and make sure

least once each year. Something else that you can do to ensure a happier,

that you prioritize training throughout their tenure with your company.

Meet Lexie

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Lexie helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

26

OTC Beauty Magazine August 2023


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pages 34-36

Moisture Magic!

0
page 34

KNOWLEDGE TO

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28-31

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22-25

The Trend Report

2min
pages 14-21

EXPERT ADVICE

1min
pages 12-14

Thinking Outside The Box: Tapping into the Back-to-School Market

1min
pages 10-11

READER FEEDBACK Community Corner

1min
pages 64-65

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami

4min
pages 54-59, 62

Natural , Organi c edamdnaH& andhandmade

0
pages 52-53

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 50-52

phogee’s Essential Tips To Get The Best Summer Curls

1min
pages 46-49

BRAIDS & BEAUTY

2min
pages 40-46

need Title for this

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pages 38-39

2

1min
pages 34-36

Moisture Magic!

0
page 34

KNOWLEDGE TO

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28-31

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22-25

The Trend Report

1min
pages 14-21

EXPERT ADVICE

1min
pages 12-14

Thinking Outside The Box: Tapping into the Back-to-School Market

1min
pages 10-11

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1-8

READER FEEDBACK Community Corner

1min
page 64

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami

4min
pages 54, 56, 58-59, 62

Natural , Organi c edamdnaH& andhandmade

0
page 52

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 50, 52

phogee’s Essential Tips To Get The Best Summer Curls

1min
pages 46, 48

BRAIDS & BEAUTY

2min
pages 40, 42, 44, 46

The Ultimate Setup:

0
pages 38-40

2

1min
pages 34-36

Moisture Magic!

0
page 34

KNOWLEDGE TO

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28-31

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22-24

OKAY Twists, Locks, Braids & Waves Extra Hold Gel

0
pages 18-21

The Trend Report

0
pages 14-17

EXPERT ADVICE

1min
pages 12-14

Embracing The Power of Community

1min
pages 10-11

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1-8

READER FEEDBACK Community Corner

1min
page 64

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami

4min
pages 54, 56, 58-59, 62

Natural , Organi c edamdnaH& organicandhandmade

0
page 52

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 50, 52

phogee’s Essential Tips To Get The Best Summer Curls

1min
pages 46, 48

ANDCAREPRODUCTSAREAMUST-HAVE FORYOURSTORE

1min
pages 44, 46

BRAIDS & BEAUTY

1min
pages 40, 42

The Ultimate Setup:

0
page 38

Healthy Tresses

2min
pages 34, 36

KNOWLEDGE TO

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28, 30

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22, 24

STORE ESSENTIALS

0
page 18

STORE ESSENTIALS

1min
pages 16, 18

Store Essentials

1min
pages 14, 16

EXPERT ADVICE

1min
page 12

Embracing The Power of Community

1min
page 10

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1, 4, 6, 8

READER FEEDBACK Community Corner

1min
page 64

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami

4min
pages 54, 56, 58-59, 62

Natural , Organi c edamdnaH& organicandhandmade

0
page 52

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 50, 52

phogee’s Essential Tips To Get The Best Summer Curls

1min
pages 46, 48

ANDCAREPRODUCTSAREAMUST-HAVE FORYOURSTORE

1min
pages 44, 46

BRAIDS & BEAUTY

1min
pages 40, 42

The Ultimate Setup:

0
page 38

Healthy Tresses

2min
pages 34, 36

KNOWLEDGE TO

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28, 30

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22, 24

STORE ESSENTIALS

0
page 18

STORE ESSENTIALS

1min
pages 16, 18

Store Essentials

1min
pages 14, 16

EXPERT ADVICE

1min
page 12

Embracing The Power of Community

1min
page 10

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1, 4, 6, 8

READER FEEDBACK Community Corner

1min
page 66

SHOW CALENDAR

1min
pages 59-60, 62, 64

City of Hope’s Spirit of Life Celebration Gala Delivers Unforgettable Evening for Dr. Farouk Shami

2min
pages 54, 56, 58-59

Natural , Organi c edamdnaH& organicandhandmade

0
page 52

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 50, 52

FUNCTIONAL MAKEUP BAG MUST-HAVES FOR THE ON-THE-GO GAL

3min
pages 42, 44

The Ultimate Setup:

0
page 38

Healthy Tresses

2min
pages 34, 36

Summer TipS for KidS Haircare to Share WitH Your cusTomerS

1min
pages 32-33

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 28, 30

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 22, 24

STORE ESSENTIALS

0
page 20

Spread

1min
page 20

STORE ESSENTIALS

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page 16

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1min
pages 14, 16

Beauty Insights: How to Plan a Budget Friendly Focus Group

1min
page 12

Embracing The Power of Community

1min
pages 10, 12

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1, 4, 6, 8

Community Corner

1min
page 72

Cyrus Jackson, an Icon in the Hair & Beauty Industry, is Dedicated to Empowering Entrepreneurs and Transforming Hair Care

4min
pages 70-71

FUNCTIONAL MAKEUP BAG MUST-HAVES FOR THE ON-THE-GO GAL

5min
pages 50, 52, 54

Tips for Maximizing the Benefits of ApHogee Hair Treatment

1min
page 48

HAIRTHERAPY ANDCAREPRODUCTSAREAMUST-HAVE FORYOURSTORE

1min
pages 44, 46

FOURTH NATIONAL CROWN DAY EXTENDS CELEBRATION TO COMMEMORATE THE INAUGURAL SIGNING OF THE CROWN ACT ON JULY 3

3min
pages 40, 42

Celebrity Hairstylist Johnny Wright Announces His Multi-City Naturally You Tour in New Orleans During Essence Festival

3min
page 38

Natural , Organi c edamdnaH& organicandhandmade

0
page 36

Stay-At-Home Mom Creates 7-Figure Business Inspired By Daughter’s Struggle With Cradle Cap, Eczema

1min
pages 34, 36

Healthy Tresses

2min
pages 30, 32

Summer Tips for Kids Haircare to Share With Your Customers

1min
pages 28-29

“INTERNS INJECT A MUCHNEEDED DOSE OF ENERGY AND INNOVATION INTO BEAUTY SUPPLY RETAIL BUSINESSES”

2min
pages 24, 26, 28

IT’S NOT JUST THE JOB, IT’S THE JOB CULTURE

3min
pages 18, 20

STORE ESSENTIALS

0
pages 16, 18

Store Essentials

1min
pages 14, 16

Beauty Insights: How to Plan a Budget Friendly Focus Group

1min
page 12

Embracing The Power of Community

1min
pages 10, 12

JINNY SALES MEETING HIGHLIGHTS

1min
pages 1, 4, 6, 8
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