OTC - June, 2021 by OTC Beauty

June 2021 | $6.00

The Natural Edition

DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC

WATCH ME WORK

The new Gold Series from Pantene Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair. Gold Series works hard while you work wonders.

June 2021

c ont en t s

In Every Is s u e

Editorial Letter

Clipper Tips

Expert Advice

Therapy Trends

Industry News

Show Calendar

Reader Feedback

Ad Index

A Natural Beauty

Crazy Color’s Top Tips for Afro, Textured & Curly Hair

Marketplace

Natural Hair Necessities

How Should We Sell It?

Urban Call Briefs

Trend Alert

Hair Loss Products

6 Multicultural Skincare Trends Defining the Beauty Industry in 2021

Top Sellers

Beauty Ambassador

Products to Stock

Curl Champions

Refresh & Recharge at Home

OTC Beauty Magazine June 2021

The Most Useful Father’s Day Gifts

A Natural State of Mind

ON THE COVER

The Gold Series Collection is a breakthrough line designed to provide strength and moisture for women with relaxed, natural, or transitioning hair. This superior care and styling line was created by Black PhD’s and scientists who understand the unique needs of textured hair. To learn more, visit pantene.com/en-us/gold-seriescollection

Embrace what comes naturally, Nurture your Curls!

Manage your Curls, Swirls, Waves & Coils

OTC Beauty Magazine June 2021

June 2021

c ont en t s

Knowledge to Know

Hollywood Beauty® Website Launches to Increase H air & Skin Sales

Bad leaders have something over the good ones.

The Hollywood Beauty website launched to

Bad leaders have much better job security. Why?

increase hair and skin sales with education and

Simple. They run off anybody who is a threat to

better solutions from its multi-use products.

them before any damage can be done. It’s not

Hollywood Beauty® is the No. 1 leader in beauty

easy to make yourself into the kind of leader who

and multi-use products.

Groganics® Solutions to Help Rebuild Thicker, Stronger, Fuller-Looking Hair By Mary Bandy

Your hair is your natural crown. But for some people, their crown’s full potential is hindered by

hair loss or thinning hair. Whether the loss of hair is a recent occurrence or a long-time struggle, any

kind of hair loss can be a blow to self-esteem and vitality. To help give people their hair confidence back, we created Groganics®, a safe, drug-free hair care system that repairs, restores, and rejuvenates hair.

Feature

Textured Hair 101 By Dr. Shanessa Fenner

Textured hair has been an integral part of Black history. While the styles have changed over the years, there are many who still choose to rock their

natural tresses. Being natural encourages Black

women to embrace their natural afro-textured coif.

OTC Beauty Magazine June 2021

Rules to Being a Really Lousy Leader By Jason V. Barger

By Dawn Thompson

Business Tips

nobody wants to follow anywhere. Don’t want

to be a lousy leader? Learn what not to do with these tips.

5 Necessities to Navigage Your Team Through the Fog By Mark Oristano

The view of the road ahead has been quite foggy for many teams. The last few years have been blurry with a fast-moving and often divided world. We’ve experienced differing modes

of communication, the expansion of remote

workers, a global pandemic, issues of racism,

social injustice and equity, political and economic uncertainty, all while continuing the pursuit to

maximize the experience, product or service that

you are delivering to the marketplace. It’s a tough but there are ways to naviage the fog.

CURL CARE ! w e N

COLLECTION

THE #1 BRAND OF LEAVE-IN CONDITIONING SPRAYS & DEEP CONDITIONING HAIR MASKS * FREE OF: SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, DRYING ALCOHOL & ARTIFICIAL COLORS HASKBEAUTY.COM | @HASKHAIR *BASED ON DATA FOR THE FOOD, DRUG & MASS MARKET SOURCED FROM INFORMATION RESOURCES, INC. FOR THE UNITED STATES. OTC Beauty Magazine June 2021

CurlyChic

Rice Water

Remedy

Ayurvedic Herbs Healthy Growth Complex Fermented Rice Water

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Dr. Shanessa Fenner Sara Rueda Mary Bandy Jason V. Barger Mark Oristano Scott Zangwill Dawn Thompson Nicole McCray

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

Made with Real Fermented Rice Water Promotes Healthy Hair Growth! CU@MBD D@TSX @QD~ MB HRRHNM HDIN~ ´±´

OTC Beauty Magazine June 2021

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine June 2021

EDITORIAL LETTER

A Natural

y t u Bea

Thanks to the many innovations in the beauty industry, you can easily cover scars, hide gray hairs and soften or accentuate your facial features. Beauty is now as readily available as a tube of lipstick in a drugstore. It’s easy for people to get caught up in meeting today’s lofty beauty ideals. Covering parts of our physical selves to be seen as beautiful has been a distinctive aspect of the beauty niche until now. Thanks to the pandemic, we are beginning to see the beauty in natural beauty. As we all waited for our chance to return to a sense of normalcy, advancing your skincare routine was far more important than wearing the most expensive foundation or eyeliner. However, natural beauty has always been a thing. It just gained momentum in recent months, with consumers looking for more effortless makeup and hair regimens for Zoom meetings and staying at home. What does that mean for you as an OTC retailer? That means you’ll need to be mindful of what’s most important to your shoppers. Products that encourage healthy hair and growth will do well in your shops. Skincare essentials such as rosewater and tea tree oil will also continue to be high on the list for customers. Remember, it’s all about accentuating your natural features. Help your shoppers embrace their natural texture with our highest-performing curl products on page 51. You can also stock up on other natural-hair must-haves such as hair gel, edge control and styling foam. Get inspired with a few of our favorites in the Marketplace on page 12. There’s no doubt that you’ll have plenty of customers who will prefer the complete opposite of this trend. But as long as you keep all shoppers’ beauty demands in

Jessica De Vault Hale EDITOR

OTC Beauty Magazine June 2021

mind, you’ll be able to accommodate the needs of both customers and earn their sales and loyalty for the future.

NEW! FROM CANTU CARE FOR KIDS

Curl Class is in Session

Dry Shampoo Foam

This NEW kids foam gently cleanses and moisturizes the hair without adding water, extending the life of any hairstyle. * Formulated with apple cider vinegar, which is known to help eliminate odors and absorb excess oil and sweat.

Hair & Scalp Oil

Control & Go Styling Gel

Long-lasting, moisturizing styling gel gently provides all day hold for smooth edges, slicked-back styles, flat twists, and perfect up-do’s without breakage, flakes, itch, or crunch.

Seal in the moisture with the new kids oil made with tea tree and peppermint oils to help nourish and condition both scalp and hair strands. Free from Petrolatum!

#MYCANTU | @cantubeauty learn more @ www.cantubeauty.com OTC Beauty Magazine June 2021

EXPERT ADVICE

Crazy Color’s Top Tips for Afro, Textured & Curly Hair When working with a gorgeous mane of afro or textured tresses, condition

craziest hues to get a great look. “Crazy Color doesn’t always have to be

ing and keeping those coils safe are of prime importance.

crazy. They have two shades of black, Natural Black (a brown-based black) and Black (a blue-based black), which are perfect for gray coverage,” he

Crazy Color caught up with their ambassador, Sophia Hilton, founder of

said. “I also love using Vermillion Red and Ruby Rouge on darker redheads

Not Another Salon, and sponsored stylist Mikey Ferrer, Jr. to get their top

for a little pop but nothing super bright.”

tips for keeping curls and texture in the best condition while experimenting with all things color!

But don’t be mistaken. Bold colors are still the hot thing to rock this year. Hilton adds

Hilton says that most of her textured

that products Crazy Color will be valuable

hair clients have concerns over coloring

to curly-haired clients. “Vivid color is

their hair without the damage. “What

going to make a big impact in SS21 for one

I love about Crazy Color is you only

major reason: home bleaching is a little less

need to lift the hair one or two shades

popular with afro and textured, as the hair

to get something completely different. A

type is more fragile, which means that over

deep cyclamen, a rich purple or a fiery

the Spring/Summer period, we will see an

red, needs very little bleach for a really

explosion of color from our natural texture

powerful result,” Hilton said. “Condition

clients.”

is really key when working on textured hair. One of the best things about Crazy

To top up your brand new vivid color at

Color is it creates absolutely no damage

home, you’ll need . . . Crazy Color’s Semi-

whatsoever and, if anything, it only adds to

Permanent Colour with a range of 40

the condition!

shades.

“My recommendation is to do the lighting

To ensure your color stands the test of

process only once and then enjoy a variety

time you’ll need. . .Crazy Color’s ANTI Bleed Spray

of Crazy Color’s over the top over 12 months. Lighten once, then have fun a million times.”

Give back to your color during your hair wash with…Crazy Color’s EXTEND Shampoo and Crazy Color’s Rainbow Care Conditioner.

Ferrer goes on to second that, adding, “The great thing about Crazy Color is it’s a direct dye, meaning no harsh chemicals, only conditioning agents to give your curls shine and moisture!” When it comes to color trends, Ferrer said you don’t always need the 10

OTC Beauty Magazine June 2021

Crazy Color is now available at Jinny Beauty Supply. For more information, contact your salesperson or visit www.crazycolorus.com.

Wave goodbye to brassy hair, and say hello to cool beautiful locks with our 100% sulfate-free shampoo specifically formulated for super lightened blonde, grey, or bleached hair. Infused with violet pigments to create light bright hair that is soft and shiny.

Available in 8.45 fl oz and 38.81 fl.oz

www.crazycolorus.com OTC Beauty Magazine June 2021

MARKET PLACE

Natural Hair Necessities The term “natural” has been used interchangeably with those who wear their natural, textured tresses. However, it’s not always about bracing your kinks and curls. Sometimes natural hair refers to those who choose to wear their hair in locs or even protective styles like twists and braids. That means there are tons of merchandise that shoppers may want to keep on hand to cater to their ever-changing styles. Here are a few of our favorites.

REPAIRING CONDITIONER When tresses are dry and dull, reach for the Hask Argan Oil from Morocco Repairing Conditioner. This special formula penetrates the hair shaft, leaving hair silky soft and glossy. Best of all, it’s free of sulfates, parabens, phthalates and gluten.

LOC & BRAID BUTTER Styling your hair in braids or locs has never been as easy as it is with the Sulfur 8 Loc Twist & Braid Butter. Perfect for styling your favorite twist, loc and braid styles, it can add beautiful shine for natural hair and extensions.

OTC Beauty Magazine June 2021

LEAVE-IN CONDITIONER Textured hair will love the Nappy Styles Quick Soft LeaveIn Conditioner that can soften and repair dry, damaged tresses. The product is formulated with shea butter, coconut oil and black castor oil to nourish the hair without the greasy buildup.

CURL GEL If thick, juicy curls are the goal, shoppers will love the Curls B Enviable Creamy Curl Gel. Formulated with marshmallow root, this innovative gel can condition the tresses and provide medium hold without the unnecessary crunchiness.

DEFINING CONDITIONER When definition and detangling are the name of the game, the ON Organic Natural Curl-N-Wavy Curl Defining Conditioner & Detangler is a perfect choice. Made for natural and human hair, this conditioning spray helps repair dry, damaged hair and prevent breakage.

BRAID GEL You can’t just braid hair without remembering to lay your “baby hairs.” The Shine ‘n Jam Magic Fingers Edge Magic for Braiders offers the extreme hold you need to sculpt and create a style with ease. Plus, its silk protein formulation helps strengthen the hair along the hairline.

OTC Beauty Magazine June 2021

Natural Hair Necessities

EDGE CONTROL If laying and growing your edges are the goal, the Sunny Isle Jamaican Black Castor Oil Edge Hair Gel is a great option. Infused with authentic Jamaican Black Castor Oil, this gel can also work as a moisturizer, adding tons of brilliant shine.

CURLY JELLY Defined, shiny curls and coils? Yes, please! The As I Am Curling Jelly reduces frizz and shrinkage and instead works to elongate hair. Formulated with the best moisturizers and curl-friendly ingredients, your strands will thank you for using it.

HAIR DRESS Soothe your scalp while adding incredible shine to your hair with the Softee Pure Coconut Oil Hair & Scalp Conditioner. It replenishes dry and brittle hair and prevents damage like dryness, breakage and split ends.

OTC Beauty Magazine June 2021

Vegan. Simple. Pure.

OTC Beauty Magazine June 2021

Natural Hair Necessities

WAVE CREAM Men who prefer to wear hair waves may want to accentuate that texture. That’s where the WaveBuilder Spin’n Waves Wave Cream comes in. This non-greasy hair cream trains your waves and makes your hair more manageable.

CURL ACTIVATOR Don’t just moisturize your parched strands; activate your curls and coils with the Sofn’ Free Healthy Hair 2-in-1 Curl Activator Moisturizing Lotion. Made with Vitamin E and panthenol to condition the hair, it is formulated to make sure your hair looks shiny and healthy.

LOCKING GEL You can’t just loc your hair with any gel. Locticians look for a gel that provides a firm hold without those pesky flakes or residue. Enter: Jamaican Mango & Lime Locking Gel. Known to leave a soft and silky finish, this gel is sure to help shoppers maintain their locs and twists with a long-lasting hold.

OTC Beauty Magazine June 2021

NATURALS

Avocado Cilantro complete system: Shampoo, Conditioner, Serum, Hydrating Butter, Leave-in & Styling Mousse

Get Silky, Shiny, Luxurious Hair with Natural Ingredients! Plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

@ICFantasia

Fantasiahaircare

OTC Beauty Magazine June 2021

HOW SHOULD

YOU SELL IT?

By Scott Zangwill

Embracing your natural hair can be tricky when you’re losing it faster than you can grow it. Whether it’s traction alopecia or male pattern baldness, hair thinning and loss is a genuine problem. How can you help your customers’ address this issue and increase sales while you’re at it? Merchandiser Scott Zangwill offers tips on how you should sell . . .

HAIR LOSS PRODUCTS “Losing your hair? Well, look no further than your local OTC beauty supply store. Starting in our 20’s, our hair recedes, falls out or starts thinning. What can be done, and what can you, as the OTC store owner, do to help your customers with these issues? First, we need to help the customers that want to help fix this issue and find the right products.

You’ll need to have proper signage in the store to help direct the customers to these products. Then you may need a store manager or employee that is up to date with these types of products. These are the top-selling items you can sell in your OTC store:

1. Vitamin B 2. Coconut Oil 3. Tea Tree Oil 4. Black Seed Oil 5. Vitamin D (helps to produce new hair follicles and restore growth) 6. Olive Oil (when massaged into the scalp, this will help stimulate hair growth) 7. And, of course, Minoxidil - the leading product to help reduce hair loss and invigorate new growth.

There are so many products to mention, yet a few of our favorite sellers include Kaleidoscope Miracle Drops, Barber Shop Aid, The Mane Choice Hair Solution, Bronner Bros. Super Gro Max, Rogaine, Wild Growth Hair Oil, Doo Gro Hair Revitalization, Cantu Gro Strong, Doo Gro Leave-in Treatment, Jamaican Black Castor Oil and many more.

Place these items near your shampoos and wigs and any other related areas around your store. Remember, different hair types, customers’ needs and other factors will determine which products shoppers gravitate towards in your shop.

Meet Scott

Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.

OTC Beauty Magazine June 2021

COCONUT OIL FORMULA

LENGTH RETENTION

+ TAHITIAN MONOI

FORMER LOOK

CONTACT YOUR LOCAL DISTRIBUTOR TO ORDER palmers.com

/palmers

@palmers

RELIEVE YOUR SCALP, CARE FOR YOUR HAIR Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.

RESPECT THE CROWN

OTC Beauty Magazine June 2021

PROTECT THE CROWN Help your customers reign supreme this season with the New Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specifically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture. It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.

NEW REFRESH The scented formula of the Freshening Mist continuously releases a light floral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.

EXTEND Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.

NOURISH Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep. *Associated with dandruff.

SMOOTH Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth. © 2021 P&G

OTC Beauty Magazine June 2021

KNOWLEDGE TO KNOW

By Dawn Thompson

Hollywood Beauty®

Website Launches to Increase Hair & Skin Sales The Hollywood Beauty website – www.hollywoodbeautyproducts.com - was launched to increase hair and skin sales with education and better solutions from our multi-use products. Hollywood Beauty® is the No. 1 leader in beauty and multi-use products. Our High Category Performers are multi-use natural products for ingredient-conscious consumers. If you are a major account for Hollywood Beauty® Products, get in touch for the chance to be featured on our new website in our “Where to Buy” section.

A Passion for What is Possible Our passion is to help improve what is possible for healthier hair and skin, especially for natural-hair wearers and moisturized-skin seekers. We

Tonya S. Lane - a cosmetic scientist, natural hair expert and founder of CurlyChemistry.com

can do this with our proprietary blended oils, pure organic oil formulas, creams and conditioning products. We are proud that we represent the communities we serve through our diverse executive team, workforce and supplier network.

• Tea Tree oil: moisturizes dry, itchy scalp, promotes healthy scalp and growth and fights fungus.

• Vitamin E oil: relieves and prevents dry skin, helps hair and skin damage and anti-aging. Dry, damaged hair or dry, itchy scalp? Whether you need a fungus fighter or want to prevent dry skin, Tea Tree Oil and Vitamin E Oil can meet your needs. Our Cocoa Butter products help to minimize blemishes, stretch marks, and dry patches. Our oil collection includes:

OTC Beauty Magazine June 2021

• Olive, JBCO, Hemp Seed, Jojoba, Argan oils: gives benefits to hair, skin and scalp of moisturization, hydration and promotes hair growth with vitamins and nutrients.

You can rely on products from Hollywood Beauty® to help you, your

We have seen consumers increase their spontaneous spending when

family and your customers maintain healthier hair and beautiful skin. No

offered an assortment of items with larger sizes. Because of various

matter what the need, we’ve got you covered.

users and needs, multiple sizes and offerings should be available to meet consumer needs at shelf and online. Beauty supply stores can continue to take the lead in offering both assortment and education. Education will

Tonya S. Lane, a cosmetic scientist, natural hair expert and founder of

help direct consumers to the oils, creams, and regimens to provide them

CurlyChemistry.com, spoke positively about Hollywood Beauty®’s Pure &

with benefits to meet their real problem-solving needs for hair, skin, scalp,

Certified Organic line. “Your hair, scalp and skin will benefit from pure

and body. Hollywood Beauty® results show this.

organic oils. Hollywood Beauty® has so many options for your beauty and personal care solutions,” she said. “Organic Tea Tree is an antiseptic for acne and antibacterial/fungus fighter which should be used with a carrier

We judge adding education via display, at shelf and in online

oil to prevent irritation. You can use organic castor or organic hemp to

opportunities will only increase these outcomes even more.

promote growth and protect edges and ends. Organic jojoba and organic sweet almond are great facial moisturizers, and with organic argan, they also prevent frizz for more manageable hair. There are so many options;

Our Hollywood Beauty® website focuses on “Celebrating and Caring

make sure you get a few.”

for You,”™ and there is something to be found to help all hair types, all hair textures and even dryer skin and scalp needs. Hollywood Beauty®,

the No. 1 beauty and hair oil brand (based on IRI), includes a “hero Retailer Results

oil” to meet all needs and various additional oils, from Tea Tree, Vitamin

Hollywood Beauty ® Multioutlet (MULO) dollar share results through March 2021 (IRI data) 52-WKS

26-WKS

13-WKS

4-WKS

YoY % Chg

14.4%

10.6%

10.1%

7.3%

E and Hemp oils to Jamaican Black Castor and avocado oils. All of these multi-use oils can help promote hair growth and retention,

provide moisture and reduce frizz.

OTC Beauty Magazine June 2021

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and

Available at Your Local Beauty Supply and Worldwide.

newly-launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce

and 30-plus varieties are now available. Soybean Oil is also

included, and it is an unsung hero for moisture retention. Naturally Curly

To learn more, visit hollywoodbeautyproducts.com and

shared in April 2018 that soybean oil’s main asset to hair is moisture

perfectresultsonline.com.

retention because it is full of good fatty acids, manganese and vitamins

PLEASE FOLLOW US to learn about our latest innovation, education

varieties

• Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven varieties

and tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products #hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils

• Perfect Results® from Hollywood Beauty®, six pre-mixed Pure Oil Cocktails with a touch of fragrance.

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

OTC Beauty Magazine June 2021

CMY

rich in Vitamin E.

• Hollywood Pure® Certified Organics, 1 ounce, 10-plus

CELEBRATING & CARING FOR YOU INTRODUCING WWW.HOLLYWOODBEAUTYPRODUCTS.COM Hollywood Beauty® serves consumers with comprehensive, quality multi-use products. Natural Ingredients • Moisturizing • Strengthening Conditioning • Promoting Hair Retention and Growth

#ACTIVATEHOLLYWOODBEAUTY @HOLLYWOODBEAUTY_PRODUCTS @HOLLYWOODBEAUTYPRODUCTSINC

OTC Beauty Magazine June 2021

KNOWLEDGE TO KNOW

By Mary Bandy

Groganics®

Solutions to Help Rebuild Thicker, Stronger, FullerLooking Hair Your hair is your natural crown. But for some people, their crown’s full

temporary and initiated by a variety of factors. Common reversible causes

potential is hindered by hair loss or thinning hair. Whether the loss of hair

for hair loss include:

is a recent occurrence or a long-time struggle, any kind of hair loss can be a blow to self-esteem and vitality. To help give people their hair confidence back, we created Groganics®, a safe, drug-free hair care system that repairs,

✓ Emotional and physical stress

restores, and rejuvenates hair.

✓ Certain medications

The Groganics® collection treats hair and scalp issues while providing

✓ Poor diet

maintenance solutions that protect your image and hairstyles, so you can move forward with confidence and polish while our products revitalize your hair’s life.

✓ Aggressive styling ✓ Excessive heat styling ✓ Too-tight styles

How Does It Work?

✓ Over-processing

Groganics® has gotten down to the science of hair growth. It focuses on the holistic approach of reinvigorating scalp massages, vitamins, and innovative products that rejuvenate hair. This strategy helps deliver healthier, betterconditioned hair and scalp along with fuller-looking edges and strands.

Proven Ingredients to Restore Hair Groganics®® products are formulated with phytonutrients and ayurvedic herbs widely known for stimulating hair growth – specifically Pea Sprout Protein and Eclipta Alba.

Losing Too Much Hair

Pea Sprout Protein is loaded with vitamins, minerals, and fibers that

We all shed around 100 hairs per day as a part of normal daily hair loss,

improve hair density. This phytonutrient is also known to promote thicker-

with no visible loss of hair thickness. In fact, natural shedding happens

looking, healthier hair. It is believed around the world to stimulate hair

because your body is growing new healthy strands. But if you regularly lose

growth and extend the hair’s growing phase.

more hair than the normal amount, you could be suffering from excessive hair shedding. Some hair loss, like genetic male/female pattern baldness, is irreversible and out of your control, but others can be reversed because the causes are 26

OTC Beauty Magazine June 2021

Eclipta Alba is an herb traditionally used in Ayurvedic medicine to maintain hair strength and health. This vital herb is promoted as safe and effective in helping hair regain its beauty and fullness.

OTC Beauty Magazine June 2021

We also recommend incorporating Groganics®® Healthy Hair Beauty Enhancing Vitamins as a dietary supplement – especially if your diet lacks nutrients that impact the look, strength, and condition of your strands.

Boost Your Hair Health By using the Groganics® system as instructed by the package directions, you will begin to see thicker-looking hair and edges for styles with more volume and presence.

Who Needs It?

Along with Groganics®, incorporating healthy practices into your hair care

The Groganics® collection is for anyone in need of an affordable, restorative haircare solution. Our range of products works effectively on all hair types and ethnicities. Even if your hair isn’t thinning, all hair types will

regimen and lifestyle will produce amazing results. Follow these tips to improve your hair growth journey.

•

Address nutritional deficiencies by incorporating a diet rich in

benefit from our Gro-Thick Hair Fattening Shampoo for cleansing the

vitamins, minerals, and protein. This is key to creating an environment

hair and scalp without drying, Feather Lite Volumizing Conditioner to

for healthy hair growth.

soften, condition and build volume, and Healthy Hair Beauty Enhancing Vitamins as a nutritional supplement for adding key nutrients for the best

•

Create healthy hair care habits and rituals to produce therapeutic

environment for hair growth.

and relaxing effects. For example, a self-care schedule that includes

The Groganics® line also includes products that help treat other common

encourages growth.

hair issues. To help soothe dry scalp and weak edges, try the Groganics® Ice Oil, On the Spot Intensive Scalp Serum, and Refreshing Daily Scalp Tonic. Combining these powerful products with massage is an effective method for creating healthy scalps and hair. To maintain your style, protect from heat, and still look great while strengthening your strands, use our Grotivator Moisturizing & Strengthening

daily scalp massages helps relieve stress, stimulates blood flow, and

•

No tight ponytails or braids for prolonged time periods.

•

Always use heat protection.

•

Keep your hair trimmed to help prevent hair-splitting from the ends.

•

Be kind to your scalp and hair and be gentle when styling—avoid brushing too hard and combing too vigorously.

Lotion or Hair Gro N Wild Hair Dress or Head Full of Hair Creme Hair Dress with Revita-Edge Control Gel and Moleculizing Root Lifter for fullerlooking, thicker-feeling hair.

These healthy tips, along with our Groganics® system, can help you begin to regain your hair, your crown, and your confidence. Long live your beautiful hair!

Meet Mary Bandy

Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.

OTC Beauty Magazine June 2021

MAKE THIS FATHER'S DAY MAGIC

GROOMING

POWDER SHAVE

OWN THE BEARD YOU HAVE.

*TikTok views as of 4/10/2021 for #magicshavingpowder / Use only as directed

CREAM SHAVE

NEW

55 MILLION

VIEWS *

WORKS IN

LASTS UP TO

MINUTES

DAYS

OTC Beauty Magazine June 2021

BUSINESS TIPS

By Mark Oristano

Rules to Being a Really Lousy Leader

Ways to Have ‘Em Hate You Bad leaders have something over the good ones. Bad leaders have much better job security. Why? Simple. They run off anybody who is a threat to them before any damage can be done. Bad leadership is an art form. It’s not easy to make yourself into the kind of leader who nobody wants to follow anywhere. Since this underrated art form and the job security that goes with it are seemingly in great demand, here are Five Rules for Lousy Leadership!

RULE #1: “WHAT’S RIGHT IS WHAT I SAY IS RIGHT!” A very simple way to let everybody know, right out of the gate, that there is only one person at the top, and that person is you. Your genius, your organization skills, your foresight and your intelligence, will take you onto new heights, despite your team’s ineptitude. From the start, you simply tell them, “It’s all been carved in stone. I speak. You agree.” It’s amazing how effective a weapon this can be in your Lousy Leadership arsenal. You ever see those shows about Buckingham Palace and how the help all stops and bow their heads whenever a royal walks by? Well, that’s how your people will be whenever you walk down the hall. Or, better yet, whenever you burst into a room and yell out, “Who’s working hard today?” Just the sort of thing to make their little hairs on the back of their insecure little necks stand on end.

OTC Beauty Magazine June 2021

RULE #2: “KEEP THAT GREAT PLAN YOU MADE ALL TO YOURSELF.” Somewhere deep in your desk drawer, there is a copy of the master plan you drew up for the company. Well, the master plan the vice-presidents drew up under threat of loss of parking spaces if they ever deny you wrote it. It’s probably a pretty good plan that can take the company forward, get everyone on the same page. But it involves a true terror for a Lousy Leader. To implement the plan, one department must know what another department is doing. And you can’t have that. So when you are asked about the plan, you say, “Yeah, we have a plan. What great business doesn’t? But if I want you to know what’s going on in another department, I’ll tell you what’s going on in another department.” Quick about-face and back to your private dining room.

RULE #3: “IT’S NOT A LIE IF YOU BELIEVE IT.” Your people know you to be a person of impeccable honor (Right!). They must trust you because, to a large degree, you never have any interaction with them. So they must believe you are doing the top job brilliantly. On those rare and unfortunate occasions when you find yourself forced to mingle at a staff meeting, at the all-too-rare awards handouts or, god forbid, on Pizza Friday, there is a simple way to let everybody know that everything is alright. When called on to speak, just take the mic, fake that sincere look and say, “People – one thing is always true. You know I would never lie to my family!” Look out over their faces, bask in the warmth of their admiration for you. Quick about-face and back to your office, door closed as always.

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RULE #4: “IT’S VERY SIMPLE, REALLY.” So many unknowing people think that leadership is a terribly difficult task to master. To get to that seven-figure salary level must take years of climbing the ladder, finding a mentor and so on. However, you know the truth is that even though others helped you out (every now and then), you did the climb on your own. There’s nobody to thank when they come to

This last one is so obvious; it’s almost shameful to list it for you. The greatest motivator of all is . . .fear. If you can arrange the office so that the mere sight of you makes breath catch in your people’s throats, you’re on the way to becoming a Lousy Leader. Everything else is small potatoes next to this rule. Tell them if they want a friend to get a dog. Nothing… NOTHING succeeds like FEAR.

interview you for Forbes or Fortune. All of the admiration is aimed at you because you did it your way. And now, at the top, you pass along this key

Nobody sets out to be a lousy leader. Some people can’t help it because it

piece of wisdom to your people. “I gave you your orders. Now carry them

stems from their personalities. Some people fail because the training they

out.” Magic words that put you and your management style in sharp focus.

got was woefully inadequate. Some can’t cut it because they are afraid of

And the great thing is if you give them orders that are lousy, and they carry

leading others. And some just think they’re naturals, and they become

them out, then it’s their fault for doing a lousy job!

General Patton-2.0. They want their people to feel the fear.

RULE #5: MAKE SURE EVERYBODY IS SCARED OF YOU

SPOILER: It doesn’t work!

Meet Mark

Mark Oristano has distilled the leadership lessons he learned in 30 years as an NFL broadcaster into a concise, complete course in leadership with principle. Lessons learned from his years in the front office of the original Dallas Cowboys make compelling, yet easy to implement, rules for solid leadership. For more information, please visit https://markoristano.com.

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OTC Beauty Magazine June 2021

5 BUSINESS TIPS

By Jason V. Barger

The view of the road ahead has been quite foggy for many teams.

navigate their people through the fog and to continue to advance the mission. Here are five necessities to help your team navigate through the

The last few years have been blurry with a fast-moving and often divided

fog:

world. We’ve experienced differing modes of communication, the expansion of remote workers, a global pandemic, issues of racism, social injustice and

1. Identify Obstacles — Don’t assume everyone sees or has been willing,

equity, political and economic uncertainty, all while continuing the pursuit

to be honest about the obstacles, challenges and threats you are facing as

to maximize the experience, product or service that you are delivering to

a team. Take time to step back as a team and identify the obstacles that

the marketplace.

lie ahead and assure the team that you will face them together with a solutions-focused mindset.

The best leaders and organizations understand that cleaning off the windshield and the view of the road ahead is a necessity for those who

2. ReClarify Mission / Vision & Values — Take a step back and make

are traveling with them. It’s not reactionary; it’s pro-active. The best team

sure people’s sight is clear on the mission, vision and values of your team.

cultures are committed day in and day out, month in and month out, year

The mission is WHY you are going on the journey you’re on. It is the

in and year out to removing obstacles from the view and aligning their people on the next actions needed for the road ahead. Leaders often beckon their people to “Trust the Process” but then are surprised or frustrated when people don’t

efforts. The vision is WHERE you are heading as a team or

The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality.

just magically fall in line. The idea of “Trusting the Process” is good in theory, but all too often, the “process” is blurry due to a lack of clarity on the game plan or the inability of the messenger to communicate the road ahead. Therefore, the “process” is unclear and “trust” is nowhere to be found. The best leaders and teams on the planet understand their role is to help 36

“

heartbeat and soul of all your

OTC Beauty Magazine June 2021

”

organization. It’s the dream of what is possible and what can be created to-gether. Paint the picture of what you hope to create that doesn’t exist and what that future vision looks like. Your Values are HOW you are committed to traveling along the journey.

They are the compass that helps you know that you are on track with HOW you’re committed to traveling. Values aren’t dictated to us but are discovered, discerned and identified by participatory discus-sion.

3. Articulate the Game Plan — It’s hard to “Trust the Process” if we aren’t fully sure what the actual game plan is or the process for moving

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forward. Take time to articulate the strategy mov-ing forward and why

game plan over and over and over again, and then continue to update the

you’ll approach it the way you are as a team. The strategy is WHAT you are

progress being made along the way.

going to do proactively to bring the Mission, Vision and Values to life. It’s the game plan that clarifies the priorities, people, and next actions to bring the dream into reality.

Every time you return to these discussions and seek clarity as a team, the fog doesn’t quite seem so thick. The path forward becomes clearer. Your team may not have all the answers, but they’ll have a compass with clear

4. Deposit Trust as the Messenger — Trust does not magically exist between people or leaders and a team. It is bartered every single day by the deposits we make in the relationship over time. Do we do what we say we are going to do? Do we hold ourselves and others accountable for holding up our end of the commitment? Leaders deposit trust by being transparent about the ob-stacles and what hasn’t been successful and by honoring their commitments. As the messenger, they deposit trust by owning the next stretch of road ahead and jumping in with the team to seek solutions.

5. Cascade Consistent Messages — As the strategy and game plan becomes clearer, rinse and repeat the message throughout the team and organization. Marketers remind us that it takes seven times for a consumer to hear a message before they take action, and the same thing is true for

direction on where to head. The best cultures proactively help their people navigate their way through the fog together. They are grown, developed, cultivated and led with intentionality. The process for developing high-performing and engaged teams never stops, and the best leaders, teams and organizations are committed to setting the temperature in how they hire, onboard, do performance evaluations, de-velop emerging leaders, and recognize excellence. The best leaders invest in their teams and how they travel together. If you’re experiencing fog, division, negativity, blame, blurry vision, disconnection or uncertain-ty, it may be time to clean off the windshield!

cascading messages throughout your organization. Communicate the

Meet Jason

Jason V. Barger is the globally celebrated author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim, as well as the host of The Thermostat podcast. As Founder of Step Back Leadership Consulting, he is a coveted keynote speaker, leadership coach and organi-zational consultant who is committed to engaging the minds and hearts of people and growing compelling cultures. Learn more at JasonVBarger.com

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OTC Beauty Magazine June 2021

BUILDING TRUST Right From The START

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OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

By Lafayette Jones

Dr. Karrie G. Dixon

Joe Dudley Jr.

DCollege Chancellor

President of Dudley Direct, Inc.

Valerie Benton Smith, Ph.D.

Former Educational Consultant for Dudley Cosmetology University

Dr. Karrie G. Dixon College Chancellor

URBAN CALL BRIEFS

Brigadier General James R. Gorham North Carolina National Guard

In addition to building renovations and campus beautification, Dixon has committed to enhancing all aspects of the campus, including the overall culture and student experience. Under her leadership, a new university strategic plan was developed in 2019 and will guide the institution’s

Dr. Karrie G. Dixon was named 12th Chief Executive Officer and 7th Chancellor of Elizabeth City State University (ECSU)

successful efforts through 2025. With Viking Pride, Dixon is transforming ECSU into an institution focused on accountability, commitment and excellence.

on December 14, 2018. Before this appointment, she served as interim chancellor since April 9, 2018.

Before her appointment at ECSU, Dixon served as a senior administrator at the UNC System Office since 2008. She was promoted to serve as Vice President for Academic and Student Affairs and Chief Student Affairs

Dixon is a transformational leader in the University of North Carolina (UNC) System, a public, multi-campus university encompassing 16 constituent higher education institutions. For more than 20 years, she has

Officer, where she was tasked with overseeing and shaping system-wide policy to ensure overall success for the 220,000+ students enrolled across the state.

demonstrated a steadfast commitment to improving the lives of others through higher education.

For nearly 10 years, she provided the UNC System Office with her expertise in academic policy while leading various student success initiatives and

That commitment continues as Chancellor of ECSU. Her focus on increasing enrollment, leveraging resources, enhancing all aspects of the ECSU campus, and strengthening stakeholder engagement has produced results.

ECSU has experienced positive growth since Dixon’s arrival. Enrollment climbed nearly 40% in just 18 months. Her administration has expanded the academic degree program offerings, including launching an Unmanned Aircraft Systems degree program, an online master’s degree in education, and an online bachelor’s degree in homeland security. Under her leadership, the university has increased its fleet from two to 12 aircraft

managing processes to increase student access, enrollment, retention and graduation rates. She fostered innovative collaborations among the UNC System, the NC Community College System, the state’s independent colleges and universities, and the NC Department of Public Instruction. She was instrumental in leading multiple projects and policy changes that have greatly impacted students in the UNC System and statewide. Before joining the UNC System, Dixon served 10 years combined at two other UNC System campuses. Most recently, she was an assistant vice provost at North Carolina State University (NCSU). In this role, she enjoyed leading discussions with graduate students interested in careers in higher education leadership and serving on dissertation committees.

for ECSU’s signature aviation program. In 2020, Dixon was named to the newly formed national Women in The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine June 2021

URBAN CALL BRIEFS

By Lafayette Jones

Aviation Advisory (WIAAB) board by U.S. Dept. of Transportation

University’s Kellogg Graduate School of

Secretary Elaine L. Chao. In 2019, North Carolina Governor Roy Cooper

Management in 1986, completing three

awarded Dixon the Old North State Award, one of the highest honors

majors in marketing, finance and strategic

granted by the State of North Carolina, which is awarded to “individuals

planning. He is also a certified Myers-

who have shown dedication and service beyond expectation and excellence

Briggs Type Indicator instructor and is

to the Great State of North Carolina.” She also was named by the HBCU

certified to administer Predictive Index, a

Campaign Fund as one of “The Ten Most Dominant HBCU Leaders of

workplace assessment tool.

2020.” Before arriving at ECSU, Dixon was named a 2016-17 American Council on Education (ACE) Fellow. Her host campus for the academic year was Wake Forest University in Winston-Salem, NC.

Valerie Benton Smith, Ph.D.

Dixon received the 2013 Distinguished Alumni Award from the College of

Former

Education and the Black Alumni Legacy Award in 2014 at NCSU. Dixon is

Educational

Consultant

for

Dudley Cosmetology University

a member of the American Association of State Colleges and Universities’ (AASCU) Millennium Leadership Initiative, class of 2013. She also received the Triangle Business Journal’s “40 Under Forty” leadership award in 2014.

Valerie Benton Smith, Ph.D., is senior

And, she was recognized as a recipient of the 2015 Alumni Distinguished

executive sales and leasing professional

Service Award from the University of North Carolina at Greensboro.

with Bill Black Chevrolet & Cadillac. But her career started at Dudley Products, Inc. There, she was named

Dixon holds a bachelor’s degree in Communications and Public Relations from NC State University, a master’s degree in Speech Communications and Rhetoric from the University of North Carolina at Greensboro, and a doctorate of education from N.C. State. She and her husband have two daughters.

the “Educational Consultant of the Year” at the Dudley Cosmetology University. She maintained No. 1 status for recruiting the most students while in the position. She is the administrator for nearly 17,000 licensed cosmetologists, and is ranked No. 1 in North Carolina for MGRank (World’s Top Managers Rankings) and has over 14 million circles of contacts.

Her diverse background includes being a life coach, author of Moringa Recipe Book, international public speaker, Kundalini Reiki master, serving

Joe Dudley Jr.

the Crisis Unit at Monarch Behavior Health, working as a director and

President of Dudley Direct, Inc.

community coordinator for the YMCA, field director for Girl Scouts, a teacher and stage Manager in Zimbabwe, Africa at a girls’ high school

Joe Dudley Jr. is an advocate for entrepreneurship.

has

observed

and worked directly with hundreds of successful entrepreneurs over the past 30 years. He is the President of Dudley

and national theatre organization, a teacher and counselor in Westchester County, New York and advertising, promotions and retail sales. Her early career consisted of being a professional actor, director, modern/African dancer, and promotional model, receiving over 700 major corporations’ endorsements such as Budweiser, Wilhelmina and Dudley Products.

Direct, Inc. – a direct marketing and small business consulting firm. He is also a second-generation entrepreneur who has had the chance to work

Member associations have included an executive board position for Sigma

within all departments of his family’s business, Dudley Products, Inc. -

Gamma Rho Sorority, Inc, numerous leadership roles for the National Pan

one of the nation’s leading manufacturers and distributors of ethnic hair

Hellenic Council of Winston Salem/Forsyth County, serving as a founder

care and personal care products. By serving in various key roles in retail

and COO for the Greater Greensboro Black Chamber of Commerce,

sales, direct sales, maintenance, accounting, production, marketing and

serving as director of marketing and promotions for the Black Phoenix

finance, Dudley gained a great appreciation for the diversity and potential

Alchemy Lab and the National Association of Pharmaceutical Sales

that entrepreneurship offers. He received a bachelor’s in economics

Representatives.

from Northwestern University in 1985 and an MBA from Northwestern

OTC Beauty Magazine June 2021

She has been recognized as a Global Citizen at the Cadillac House in New

an enlisted soldier in the mid-1970s. After being discharged, he used his

York for calling on world leaders, corporate leaders, and philanthropists

military education benefits to attend East Carolina University, earning his

to do their part! She was the first to sign the American Independent Party

bachelor’s degree in 1981. J.R. was commissioned as a second lieutenant in

petition in North Carolina and 49th in the United States. Benton believes

the NC National Guard in 1980 after completing Officer Candidate School.

in voting for candidates on issues rather than based on a political ideology

J.R. was named Distinguished Honor Graduate of his OCS class.

or partisanship. She advocates for over 700,000 North Carolina and Minority Businesses focusing on closing the racial wealth gap and uplifting the community.

In more than three decades of military service, J.R. commanded at the company, battalion and brigade levels, in addition to serving in various staff positions. He served as joint staff director of N.C. Joint Force Headquarters in Raleigh and as commander of N.C. National Guard Joint Task Force, in

Her education includes attending Carver High School, North Carolina Agricultural & Technical State University, New York University, General Motors Service Technical College and Colorado Technical University.

which he was responsible for joint training and deployment. While in the Guard, J.R. earned a Master’s Degree from the U.S. Army War College. In 2004, his NC National Guard unit, the 130th Finance Battalion, was deployed to Iraq for over a year.

Valerie’s life partner of over two decades is Michael B. Smith. They have

While there, he was promoted

three adult children: Xavier, Asante’ and Elisha; one stepson, Tremainne;

from Lieutenant Colonel to full

one grandson, Nigel; one granddaughter, Nyla; and furry son, D.J.

Colonel. J.R. retired from the Guard in 2012, capping a 38-year military career.

Retired Brigadier General James R. Gorham

J.R. had a successful 29-year

North Carolina National Guard

manager of retail banking at First

civilian career in banking, retiring in 2010 as a Vice President and Citizens Bank. After his banking

James R. (“J.R.”) Gorham became the first African-American General in the history of the North Carolina National Guard when he was promoted to that rank in 2008. Now retired from the Guard, J.R. Gorham was born and grew up in the small town of Falkland in Pitt County, North Carolina. J.R. joined the Army right out of high school and served for three years as

career, J.R. served as Director of Special Projects for the N.C. Department of Public Safety. In this leadership role, he provided oversight to the N.C. Center for Safer Schools and directed departmental initiatives involving military affairs and suicide prevention. Now a motivational speaker and author, J.R. and his wife Barbara live in Kernersville. They have three children (Tony, Jaime and Joshua).

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

FEATURE

By Dr. Shanessa Fenner

Textured Hair Textured hair has been an integral part of Black history. While the styles

instructions on how to maintain natural tresses.

have changed over the years, there are many who still choose to rock their natural tresses. The term “natural hair” relates to wearing your hair

In 2019, the CROWN Act, which stands for “Creating a Respectful

in its natural state without the use of perms, relaxers, texturizer kits or

and Open World for Natural Hair,” was created to prohibit race-based

any other chemical process. Being natural encourages Black women to

hair discrimination, which includes the denial of employment and

embrace their afro-textured coif. However, dating back to the end of the

educational opportunities based on one’s hair texture or protective

Civil War, natural hairstyles have been a challenge for Black women.

hairstyle (i.e., braids, locs, twists, locs or Bantu knots). Currently, 10 states have voted the Crown Act into law.

Natural hair has often been controversial throughout history, especially in the workplace environment, where many may see it as unprofessional.

More Black women are embracing their natural hair. After all, when

Because of this, Black women have faced scrutiny for wearing their

you decide to go natural, you are accepting your true identity and

natural hair. But that has changed in recent years. Social media has

loving the textured hair you were born with. And history shows that

played a tremendous role in propelling the natural hair movement to

as the movement continues, the culture will become increasingly more

a new level of awareness. Natural hair blogs and YouTube videos have

accepting of natural hair.

highlighted natural women sharing hair tips, products and step-by-step

THE HISTORY OF BLACK NATURAL HAIR

1444

1920

1970-1980

1997

Europeans trade on the West

Marcus Garvey urges

The Jheri Curl grew into

Singer Erykah Badu poses

Coast of Africa, where people

followers to embrace their

popularity.

on the cover of her debut

are seen wearing elaborate

natural hair and reclaim

album “Baduizm” wearing

hairstyles, including locs, plaits

an African aesthetic.

a head wrap, ushering

and twists.

1960 1865 The concept of “good hair” becomes a prerequisite for entering certain schools, churches, social groups and business networks.

in an eclectic brand of

OTC Beauty Magazine June 2021

The natural hair movement began, encouraging women and men of African descent to embrace their natural afrotextured hair. Racial relations were tense, and natural hairstyles such as the ubiquitous afro served as a form of political awareness.

Afrocentrism.

1980-1990 Hair straightening via pressing combs and relaxers are the norm for many Black women.

2001

2006

2014

2019

Black hairstyles are

The blog, Afrobella, was

The Curly Girl collective

California becomes

becoming more

created to celebrate and

held their first CurlFest

the first state to outlaw

diversified. Rapper Lil’

recognize Black hair and

that celebrates natural

racial discrimination of

Kim wears a platinum

Black beauty.

hair.

individuals based on their

blonde weave, and singer

natural hair by passing the

Macy Gray sports a new-

CROWN Act.

women are rocking perms,

2005

2009

2018

press and go’s, natural

An independent documentary

The documentary “Good

Netflix releases Nappily Ever

twists, braids and locs.

entitled, “My Nappy Roots: A

Hair,” released by the actor

After, a film about a woman who

Journey Through Black Hair-

Chris Rock, explored

led a perfect life with perfect hair

itage,” was released. The film

Black hair culture and the

before deciding to shave it all

examined the word “nappy,”

business of hair.

off to embark on a natural hair

school afro. Some Black

which refers to unkempt Afro-

journey.

textured hair.

NATURAL HAIR MAINTENANCE The maintenance of natural hair takes a lot of time, effort, money and patience. Nielsen data found that Black women spend nine times more on ethnic beauty and grooming products than the average for all consumers. Luckily, manufacturers are creating and promoting products for natural hair more than ever before. But more product options can be confusing for new naturals. Customers need to determine which products work best for their hair and ensure their strands stay healthy and moisturized.

INFOBOX Are Your Shoppers Natural Newbies? Recommend these three tried-and-true beauty supply store staples to ensure they can manage their hair at home.

As I Am Cowash

want to cleanse without stripping the hair. Not only does this gentle cleanse remove residue, but it also makes detangling easier.

Cantu’s Shea Butter for Natural Hair SulfateFree Cleansing Cream Shampoo Enriched with shea butter for moisturizing, this shampoo deeply cleans the hair and scalp to promote hair growth. It works to restore the beauty of the hair for a lustrous look and shine.

Taliah Waajid’s Green Apple & Aloe Nutrition After Shampoo Conditioner This conditioner strengthens and conditions your hair strands. The enriched formula is gentle enough to use daily, leaving hair soft and manageable.

This no-suds conditioning cream is perfect for when you

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine June 2021

TOP

FIVE

Creating luscious, juicy curls is a common goal for textured-haired shoppers. Definition and hydration are also major pain points for naturalistas. That’s why it’s crucial to keep curly product staples in store to cater to your curly and kinky-haired customers. Here are five winning items that continue to sell well at Jinny Beauty Supply.

ApHogee Curlific! Curl Definer PNA13146

Say goodbye to dry, frizzy curls with the ApHogee Curlific! Curl Definer.

This curly-girl must-have adds the definition without the crunchy hair and

build-up. Gaining control of your tresses has never been easier.

Highlights Adds definition

Resists humidity

No build-up

One ‘n Only Argan Oil Curl Cream AOILCCA10

Nix the frizz and keep the curls with this popular hair cream. It provides medium hold while hydrating the hair and defining strands. Its unique formulation also has keratin proteins to help repair damaged hair.

OTC Beauty Magazine June 2021

3. Hawaiian Silky Triple Butter Curl Whip

AF8885

One of the standouts from the Hawaiian Silky Triple Butter collection was

the Curl Whip and for a good reason. It defines and nourishes curls, creating

definition without the frizz. It also enhances curl memory to ensure a stunning

style every time.

TGIN Rose Water Curl Refresher TG00635

When curls need to be revived, naturalistas often reach for the TGIN Rose Water Curl

Refresher. Made with rose

water and coconut oil, this

spray hydrates, smoothes

and refreshes textured hair.

Lustrasilk Curl Max Curl Activator Moisturizer

MU54506A

Thanks to its Argan Oil-enriched formula, the Lustrasilk Curl Max

Curl Activator Moisturizer provides the hydration and nourishment

your hair craves while restoring elasticity. The non-greasy formula

can soften all types of curly hair.

OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

By Nicole McCray

When the pandemic hit last year, everyone held their breath to see how it would affect the beauty industry. While it’s true that COVID did cause some decline in revenue, history tells us that the beauty industry is incredibly resilient. And this time is no different! Today’s trend-driven multicultural consumers are defining the US beauty industry in 2021. It looks like there will be rapid growth for the next several years. Here’s how multicultural skincare trends will define the beauty industry going forward.

TREND ALERT

among women ages 18-34. Multistep K Beauty routines resonate with multicultural customers, too, with as many as 30% stating that their daily skincare routine has three steps or more. Korean skincare is becoming more mainstream among U.S. consumers, and many multicultural brands are launching textures and formulas that echo their Eastern counterparts. In 2021, look for even more products like sheet masks, essences, and jelly cleansers, as well as multi-tasking products created to slim down the productheavy 10-step routine.

The K Beauty Trend is Here to Stay Look for More Indigenous Ingredients The majority of multicultural women who follow a daily skincare routine say that natural beauty is where it’s at. And natural, botanical-based skincare trends like K Beauty are showing steady growth in the US market. As many as 9% of women are interested in following the Korean beauty (K Beauty) trend, that number increases steadily to 18%

The multicultural skincare market has traditionally leaned toward sweet and tropical scents. But in 2021 we expect skincare brands to build formulas around indigenous ingredients like yams and nectars. Brands will choose ingredients for their restorative and therapeutic properties, as well as their beauty benefits. The focus will be on protecting the skin and enhancing natural beauty, rather

OTC Beauty Magazine June 2021

than adornment. This trend is about a simpler, more wholesome way of life, including using simpler, more natural products on your face and body.

Multicultural Consumers Want Personalized Skincare Options Shoppers want personalized products they can relate to. Many women aren’t heading to the aesthetician or dermatologist as often as they used to, so they want products formulated for their specific needs, such as DNA-based skincare. Although the trend of supplemental skincare has been around for years, it’s expected to take off this year. This trend focuses on caring for the skin from the inside out with personalized supplements rich in vitamins, antioxidants and probiotics. It’s not just about applying product to the skin anymore; consumers are looking for products that nourish and nurture the skin on a deeper level.

Greater Demand for Vegan Skincare According to the Washington Post, veganism is growing rapidly among African Americans in the U.S. In 2021, brands will respond to this trend by introducing many vegan beauty products, from skincare to haircare, specifically for multicultural consumers. Ingredients will be chosen more from a cultural and global perspective, with niche vegan offerings that are personalized and uber luxurious, not just in women’s products, but also in men’s.

Meet Nicole

The Work-from-Home Trend Will Continue to Influence the Beauty Industry This year is going to be all about DIY skincare and beauty. Look for a substantial increase in the number of women and men coloring their hair at home and purchasing products to care for it. People will be experimenting more at home, not only because they don’t want to go out, but also because they have more free time. And, there’s less risk since they’re staying close to home anyway. People will be trying things they’ve always wanted to do but haven’t had the nerve, like guys going blond and girls trying purple, green or blue hair. Décolletage skincare is becoming increasingly important because everyone is doing Zoom meetings and they’re only being seen from the chest up. On a side note: it looks like body care products of all types will be another big trend going forward.

Men’s Skincare Will Gain Traction Men are just beginning to delve deeper into personal care, and we’ll see more and more of them become interested in skincare and color correction this year. Men will begin looking for their own spot correctors and age-defying treatments, and brands will be positioning themselves to fill that need. For men of color, dark spots and acne on the neck after shaving are a huge issue. Products that even out skin tone, such as tinted lotions, will be huge. Treatments that prevent and correct these issues will be in high demand as well.

Nicole McCray has been obsessed with beauty and fashion since she was a young girl, always flipping through Vogue and stealing her mother’s cosmetics bag to experiment. While her days are now spent contributing to fashion, beauty, and lifestyle sites from home while raising her kids, she can always be found putting looks together, even if it’s just for a trip to the grocery store!

OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

CLIPPER TIPS

Sponsored by Andis Co.

The Most Useful Father’s Day Gifts By Kenny Duncan,

Andis Global Educator – US Team Lead The best gift ideas are always measured by how often they are used and appreciated. Therefore, to make any dad happy, not only on Father’s Day but on any day of the year, he wants to look great. I’d recommend the following clipper, trimmer and shaver trio: the Andis® Cordless Envy® Li Clipper, Slimline® Pro Li Trimmer and the ProFoil® Lithium Titanium Foil Shaver. The Cordless Envy Li Clipper is an adjustable blade clipper that is lightweight yet powerful, making it easy to groom the hair on the face and head. It includes a full set of attachment combs to assist in cutting hair to the desired length, time after time. The lithium battery powering this adjustable blade tool has over two hours of run time and can be used with the cord as well! For all dad’s outlining, detailing and touch-up needs, look no further than the Slimline Pro Li Trimmer. This compact, powerful trimmer is reliable and effective for all hair types, and the blade can be zero gapped for a closer cut. This trimmer has a two-hour run time and comes equipped with attachment combs that allow it to perform light-duty clipping on beards. The Profoil Lithium Shaver is perfect for finishing fades and removing stubble for an ultra-close, smooth shave. The staggered hypo-allergenic foil heads provide the perfect cut, while the lithium battery provides 80 minutes of nonstop run time on a single charge. Cord/cordless operation also guarantees that you never have to stop shaving, even if your charge gets low. All three of these professional-grade tools would make any dad feel special but would also make great individual gifts too! For more information about Andis products, visit andis.com today.

Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour. Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the US Lead Educator for the Andis Company

OTC Beauty Magazine June 2021

THERAPY TRENDS

A Natural State of Mind By Elayne McClaine

Consumers believe what’s natural is pure and organic. They also perceive that natural is healthy and exclusive. A consumer is concerned about products being 100% natural when they are seeking a remedy or therapy to repair or improve their hair or skin. The search for natural brands could be ongoing or occasional. Most retailers offer a natural section—a portion of the hair, skin or cosmetic area where customers can explore “natural “options. A natural product is a chemical compound or substance produced by a living organism – meaning it’s found in nature or manufactured without artificial ingredients. The term “natural” is not regulated at all. A product can be described as natural even if it contains as little as one percent naturally sourced, plantbased or mineral ingredients. Buying natural is a state of mind. To some consumers, it’s a mere use of healthy, straight-fromthe-farm graphics. Other consumers believe it is a luxurious, non-synthetic positioning of safety and performance. Yet, to many ethnic consumers, it is the key ingredient story that may include exotic oils and herbal infusions. To get your consumers into the natural state of mind, the key may be your in-store merchandising. Natural brands are those which appear to be premium with clean graphics. Natural brands typically feature an ingredient story that focuses on a solution.

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OTCs are noted for offering such remedies. To compete with mass retailers, a unique natural brand story might be beneficial. Merchandising some of the existing “natural” brands in a section or display could serve as a competitive strategy. Most mass and drug retailers employ this strategy in their ethnic sections. In-store focus on natural therapies may be the best defense. Draw consumers into the OTC environment for natural, organic or plant-based remedies that they will need to recover from other harsh chemicals. Remember: the OTC is the original retailer for the natural state of mind. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 66

OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

INDUSTRY NEWS

in-cosmetics group launch brand-new Discover platform The world-renowned in-cosmetics group has launched Discover

On the first day of the showcase, representatives from Clariant

care industry to share and promote their new ingredients and

Protect, is a Clariant Active Ingredient x Beraca product which is

– a dedicated digital space that allows the beauty and personal innovations. Featuring the very latest launches from exhibitors across the full in-cosmetics portfolio, the brand-new directory

will be a one-stop-shop for product manufacturers looking for the newest ingredients.

Launching in April 2021, to coincide with a series of new ingredient

showcase webinars, in-cosmetics Discover gives exhibitors the

Production France will present two ingredients. The first, Ethience

extracted from the press cake of Brazil nut oil and builds a stronger skin barrier. Secondly, they will present Celyscence, an active

ingredient born from Clariant Active Ingredients x Biospectrum

research, which prevents cell senescence by hacking the zombie (senescent) cells, reversing their phenotype and clearing harmful zombie cells from the skin.

chance to promote new products, maximise market visibility

In a session on shaping your body’s self-esteem, Lipotrue SL will

product manufacturers will be able to access detailed product

action of neurotransmitters, as experienced during cold exposure

and generate leads throughout the year. R&D professionals and

information, marketing collateral, videos and contact details to inspire and inform their formulations.

With a reputation for strong networking possibilities, the new incosmetics platform will help exhibitors to connect with new and

introduce Silstem-UTM, a green active ingredient that mimics the

or exercise, by acting directly on naturally innervated adipose tissue. Silstem-UTM enhances the release of NRG4, an adipokine

that activates lipolytic functions and improves adipose tissue innervation to induce a slimming effect and reduction of cellulite.

existing contacts. The simple and easy to use directory will also

R&D professionals can also hear from Evonik as they use the

potential partnerships for the future.

technology. Evonik will report on the benefits and applications,

encourage collaboration as formulators and manufacturers build

Major names within the industry have already confirmed

product showcase to highlight its ROVISOME® delivery system whilst revealing its latest product development.

participation in the directory including Evonik, Givaudan, Solvay,

Commenting on the launch of in-cosmetics Discover, Cathy

be home to a host of innovative new ingredients including CBD

particularly hard this past year for R&D professionals to discover

Gattefossé and Lubrizol Life Science. in-cosmetics Discover will

Oil Balance by INFINITEC, set to launch in April, which offers a complete treatment for oily skin. Elsewhere, Vanderbilt Minerals

LLC will showcase its variety of natural ingredients including smectite clays VANATURAL® Bentonite Clay and VEEGUM®

Magnesium Aluminum Silicate which are mined from natural deposits in the United States.

Showcasing the latest launches Taking a deep dive into the latest ingredient launches, in-cosmetics

Discover will host its first online ingredient showcase across four

days in April. Starting on 20th April and concluding on 29th April, the limited series will include 44 thirty-minute online sessions which will help viewers to understand the products’ capabilities.

OTC Beauty Magazine June 2021

Laporte, Portfolio Director at Reed Exhibitions, said: “It has been the very latest ingredients and also for suppliers to effectively

communicate their new product launches. While we wait to bring

the industry together at one of our shows, we wanted to continue to support this connection and collaboration by providing a brand new, purpose-built platform to stay up to date with the

very latest ingredient and product launches. Alongside this new directory, we’re delighted to offer a comprehensive series of

online showcases, giving even more opportunities to discover the perfect ingredient for future formulations.”

To access in-cosmetics Discover, visit https://discover.incosmetics.com/

OTC Beauty Magazine June 2021

INDUSTRY NEWS

Wahl Professional Announces Peter Puertas as Grand Prize Winner of the 4th Annual Online Barber Battle Barbers performed three cuts in the competition to join the Wahl Education Team. Wahl

Professional

“When Lisa and Byrd (@byrdmena) showed up at my shop, I didn’t

that Peter Puertas (@p.

and heard Lisa tell me that I was the winner of the Barber Battle.

pleased to announce

cuts) is the winner of the

4th Annual Online Wahl Barber Battle. Puertas

has been awarded an honorary,

year-long

spot on the Wahl Field

and Education Team, a

realize what was happening until I saw the camera behind them

You couldn’t tell, but under my mask, I was smiling so big,” says

Puertas as he recalls the moment, he found out he won the battle. Despite his victory, Puertas is new on the barbering scene. He went to Paul Mitchell and graduated in 2019 with a passion for education. He was motivated to submit a video for the battle,

not once but twice. Only

complete 5 Star line of

being a few weeks out of

tools and a Wahl Prize Barber Battle 4 Winner, Peter Puertas.

school, Puertas entered

Package. The barber

Barber Battle 3 in 2019 and

calls Provo, Utah home,

cracked the Top 10. Puertas

where he and his wife,

took that encouragement

Meghan, own a joint

and let it fuel him to do

barbershop and salon called The Hideaway.

better the next year.

Barbers interested in participating in the battle had to submit a

When

video of themselves performing the three designated cuts: the

Afro, the Taper and their own Signature Cut. These cuts were picked by Wahl’s U.S. Director of Education, Lisa Finucane, and her panel of judges. They were chosen to test entrants’ skills and their

winning Puertas in his shop working on a creative cut for a client.

ability to not only perform day-to-day cuts in the shop but unleash their creativity with their own Signature Cut. Once the submissions were gathered, the judges assessed entries on how the barbers not only showcased their skills but also educated viewers on their

technique. Puertas prevailed in the intense judging process and was named champion.

OTC Beauty Magazine June 2021

Puertas

asked

what

strategy

noted

that

his

was,

wanted to not only create

great cuts but also focus on his passion for barbering

and education. Despite his early success, Puertas at first wasn’t sure about participating because of the COVID-19 pandemic. It

wasn’t until he saw the announcement of the battle on YouTube

and had the encouragement of his friends and family that he knew he should take another chance.

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OTC Beauty Magazine June 2021

INDUSTRY NEWS

“My first clipper ever was Wahl and since then joining the Wahl

“It’s such a great feeling to know that you’re bringing someone into

new about the company, and

a part of something bigger. I’ve had a lot of mentors throughout

team has always been a goal of mine. Every day I learn something each day it makes me even more thankful to be a part of the

team. I love that Wahl focuses on quality over quantity,” says Puertas.

Finucane is always on the lookout for new talent to bring

to the Wahl Education team.

Her goal is to continue to propel

the clipper manufacturer as a

leading education source in the

industry. When she saw Puertas’ submission video, she knew he could be a contender to join the Wahl team.

the industry who can help make a difference and who wants to be my time in the industry and it’s going to be great to see Peter bring

someone new into the industry himself and be a mentor for them, too,” says Finucane.

Following Puertas is Humberto Vasquez (@chuckyvasqz) in second place, earning a spot on the Wahl Select Team, Wahl tools,

and a Wahl Prize Package. Jaida Whitfield (@jfiondrathebarber)

placed third and received Wahl’s Barber Combo Set and Clipper and a Wahl Prize Package.

To view all three barber battle winners’ submission videos, go to

WahlBarberBattle.com. Follow Wahl Professional on Instagram (@ wahlpro) and sign up for their Ambassador Program here to stay up to date with upcoming events and programs.

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OTC Beauty Magazine June 2021

INDUSTRY NEWS

IBA is Now a Founding Member of the Global Cosmetics Cluster The Independent Beauty Association (IBA) is a founding member

of the newly formed Global Cosmetics Cluster. IBA is just one

of 15 clusters and national associations for cosmetics and perfumery. This global network represents the whole value chain

of the beauty industry: including extraction of ingredients, raw materials, formulation, manufacture, packaging, finished products, distribution and logistics, engineering/machine tools, assembly

lines, testing and analysis/quality control, services, research, and training.

The new entity incorporates 15 founder members, representing more than 3700 companies across five continents. The new association’s board is chaired by Cosmetic Valley (France) as

President, with Beauty Cluster (Spain) as Treasurer, and Canadian

Cosmetics Cluster as Secretary and is completed by Cosmetics

Cluster UK.

Our industry is global. What happens in the EU can affect business

in California. IBA has joined the Global Cosmetics Cluster to serve our members better and provide them with networking contacts and information globally, says IBA President, Dr. Ken Marenus.

With over 600 member companies, IBA has aligned its members with a larger nvetwork of resources and opportunities to advance the beauty industry.

The purpose of the new meta cluster is to increase international collaboration for business and research purposes by creating opportunities

OTC Beauty Magazine June 2021

networking

and

partnerships,

thereby

helping its members to grow. Find out more by visiting www. cosmeticsclusters.com

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INDUSTRY NEWS

Andis® Company Welcomes Katrice Thompkins To Global Education Team STURTEVANT, WI (April 2021) – Andis Company, a leader

Based in Frisco, Texas, Thompkins is an internationally recognized

industries, has added master stylist Katrice Thompkins to its

the hair has led her to own various salons and salon suites, serve

in professional tools and education for the barber and beauty rapidly growing Global Education Team. Thompkins

brings

wealth

500 companies to support the growth of their businesses.

Among numerous accolades for her craft and design, Thompkins

Andis’ education offerings throughout

competitions and has also appeared on the TLC television show

knowledge

haircuts and textured hair to expand the United States and the globe.

has competed in and won various local and national hair “My Big Fat Fabulous Wedding.”

“Katrice is an incredibly accomplished

Andis also recently launched its Virtual Education program

and we are excited to add her to the

take in-depth, hands-on classes with Andis’ world-class education

and dedicated clipper cutting expert,

Andis Global Education Team,” said Angie Perino, Andis Global Education

Manager. “Her creative work is among the best in industry, and her vast

business experience will be an asset to our team as we train stylists around the globe to master their craft.”

as a platform artist and educator, and work with multiple Fortune

short

specialized

Katrice Thompkins

master stylist with over 20 years in the industry. Her passion for

OTC Beauty Magazine June 2021

allowing barbers and stylists across the world the opportunity to team from the comfort of their home. Additionally, Andis offers free online educational resources at master-barberschool.com, allowing everyone from expert barbers to beginning at-home users to learn new tips and techniques.

For more information on Andis Company, please visit andis.com or follow Andis on Instagram and Facebook.

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OTC Beauty Magazine June 2021

BIR

BITS HOOK UPS CURLS founder Mahisha Dellinger has entered into a partnership and collaboration with Beauty by Imagination, which offers hair-care products, tools and accessories, in order to accelerate CURLS’ next phase of growth. Dellinger

will remain the majority and controlling owner, while continuing to lead the CURLS brand.

With BBI’s strategic partnership, Dellinger will be able to increase brand awareness, product accessibility and innovation rapidly, as well as expand CURLS’ signature community giveback programs focused on developing the next generation of female Black entrepreneurs. In addition, she will join BBI’s Board of Directors.

BBI, parent company to WetBrush, Goody, Ouidad and Bio Ionic, is a portfolio company of

ACON Investments, L.L.C. and its affiliates. Through this strategic partnership, BBI will enable the CURLS brand to expand its product offering to curly, coily and textured hair customers Mahisha Dellinger

nationwide, while extending its reach across all distribution channels.

Dellinger says, “After 19 years building and leading the CURLS brand, I have partnered with

Beauty by Imagination, because their investment, resources and expertise will accelerate our growth. Our values are aligned, and they wholeheartedly support my vision to bring more innovation and inspiration to a growing CURLS community!”

According to Francesca Raminella, coCEO of BBI, “BBI and CURLS recognized a unique opportunity to join forces in a strategic partnership that is a win-win for both companies. CURLS is a perfect fit for our strategy, because we look for founder brands with category authority in hair; strong, authentic customer engagement; and highperformance formulas.”

BBI Co-CEO Gary Dailey adds, “The CURLS & BBI partnership will rapidly expand CURLS’ distribution. By leveraging BBI’s omnichannel sales platform, CURLS will benefit from our vertically-integrated supply chain resources, bringing the brand to more consumers while enabling Dellinger to focus additional time on product innovation, leadership and inspiration. Dellinger will continue to oversee CURLS’ formulas and product development, with BBI by her side to optimize operations, logistics and sales.” For more information, visit curls.biz, www.bbicompany.com and www.aconinvestments.com

GIVING BACK Earlier this month in efforts to assist in a safe back-to-school transition, Ampro Industries, Inc., a manufacturer of hair, skin and personal care products for the multicultural consumer, donated over 6,300 gallons of hand sanitizer to the Shelby County School System’s “Return Stronger” school drive.

“Ampro is delighted to donate four truckloads of Ampro Hand Sanitizer to Shelby County Schools. Ampro products are made right

here in Memphis at our factory in Frayser. We are honored to partner with Superintendent Joris Ray and all our teachers, as we enthusiastically welcome our students back to their school classrooms,” says Ampro President Jack Sammons.

OTC Beauty Magazine June 2021

SHOW

CALENDAR JUNE / JULY WHEN

WHAT

WHERE

CONTACT

June 1

NATIONAL NAIL POLISH DAY NATIONAL

New York, NY

www.nyscc.org/suppliers-day

June 3-5

Central Asia Beauty Expo

Almaty, Kazakhstan

https://en.cabeauty.kz

June 6-7

Beauty Connect

Virtual

www.saloncentric.com

June 6-7

Barber Connect

Telford, England

http://barberconnect.co.uk

June 7-11

ECRM Skin, Bath, Cosmetics, Natural Beauty

Virtual

https://ecrm.marketgate.com/sessions

June 7-17

ECRM Store Brand Skin & Hair Program

Virtual

https://ecrm.marketgate.com/sessions

June 14-17

ECRM Hair Care & Multicultural Program

Virtual

https://ecrm.marketgate.com/sessions

June 14-18

NAW Distribution Leadership Program

Columbus, OH

https://www.naw.org/dlp21/

June 20-21

The Beauty Experience Las Vegas

Las Vegas, NV

https://lv.thebeautyexperience.com

June 26

BEAUTICIANS’ DAY

London, England

professionalbeauty.co.uk

June 26

9th Annual Charleston Natural Hair Expo

Charleston, SC

https://www.charlestonnaturalhairexpo.com blic/enter.asp

July 2-4

35th CosmoBeauty Seoul

Seoul, Korea

https://cosmobeautyseoul.com/fairDash. do?hl=ENG

July 5-6

Int’l Conf. on Cosmetology, Trichology, Nutrition

Singapore

https://bit.ly/3qzJGYb

July 12-15

ECRM Personal Care, Grooming, Travel, Trial

Virtual

https://ecrm.marketgate.com/sessions

July 12-15

ECRM Sun Care Program

Scottsdale, AZ

https://ecrm.marketgate.com/sessions

July 12-16

ECRM Store Brand Personal Care

Virtual

https://ecrm.marketgate.com/sessions

July 14-16

In-Cosmetics Korea

Seoul, Korea

www.korea.in-cosmetics.com

July 15-17

China International Beauty Expo

Beijing, China

http://chinainternationalbeauty.com/indexEn.htm

July 25-26

The Beauty Experience

New York, NY

https://ny.thebeautyexperience.com

July 29

NATIONAL LIPSTICK DAY National July 29-31

JUNE

JULY

OTC Beauty Magazine June 2021

READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the concerns your natural-hair shoppers have about products in your store?

•

What information would serve you best to help you better serve this unique clientele?

•

Are chemical straightening products still popular at your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 86

OTC Beauty Magazine June 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

SPECIAL

OFFER

BUY ANY 4 CASES OF CREME OF NATURES ARGAN HAIR CARE 1 CASE OF PERFECT EDGES REGULAR FOR

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OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

OTC Beauty Magazine June 2021

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

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OTC Beauty Magazine June 2021

INDEX Advanced Beauty Care................................................................. 6 www.curlychichaircare.com

Inspired Beauty Brands......................................................................... 5 www.inspiredbeauty.com

AFAM Concept ............................................................................... 50, 65 www.afamconcept.com

JBS Hair ................................................................................... 46, 62-63, 73 www.jbshair.com

American International Industries............................................. 33 www.ardelllashes.com

J. Strickland .............................................................................................. 27 www.jstrickland.net

Ampro........................................................................................... Gatefold www.amprogel.com

KAB Brands ............................................................................................... 3 www.aphogee.com

Beauty Quest Group........................................................................ 35 www.one-n-only.com

Kendo, LLC ............................................................................................... 7 www.tahanatural..com

Bronner Bros....................................................................................... 39 www.bronnerbros.com

M&M Products ........................................................................................ 77 www.mmproducts.com

Cantu ..................................................................................................... 9 www.cantubeauty,com

Murray’s Worldwide....................................... Inside Front Cover, 57, 71 www.murrayspomade..com

Crazy Color.......................................................................................... 11 www.crazycolorus.com

OMT............................................................................................................ 68-69 www.nappystyles.com

Curls ...................................................................................................... 15 www.curls.biz

Proctor and Gamble ............................................................... Cover, 20-21 https://pantene.com/en-us/gold-series-collection

DevaCurl ................................................................... Inside Back Cover www.devacurl.com

Robanda .................................................................................................... 79 www.robanda.com

Developlus ........................................................................................... 37 www.splathaircolor.com

Roux Laboratories ........................................................................... Gatefold www.cremeofnature.com

Ecoco Inc. ................................................................................... Gatefold www.ecocoinc.com

SMSi - Urban call Marketing, Inc........................................................... 42 http://multicultural.com/multicultural-marketing-news/smsiurban-call-marketing

Eden Bodyworks.................................................................................. 58 www.edenbodyworks.com E.T. Browne.............................................................................................. 17 www.palmers.com Fantasia ....................................................................................................19 www.fantasiahaircare.com Helen of Troy.......................................................................................... 55 www.helenoftroy..com Hicks Total Transformation............................................................... 83 www.hickstotaltransformation.com Hollywood Beauty................................................................................. 25 www.hollywoodbeautyproducts.com Innovative Beauty.................................................................................. 30-31 www.godefroybeauty.com

OTC Beauty Magazine June 2021

Softsheen Carson...................................................................................... 29 www.softsheencarson.com Sunny Isle ...................................................................................................... 41 www.jamaicanblackcastoroil.com Taliah Waajid .................................................................................................. 67 www.taliahwaajidbrand.com The Mane Choice Hair Solution............................................. Back Cover www.cremeofnature.com Tropic Isle Living .......................................................................................... 77 www.themanechoice.com Xtreme Beauty International ............................................................ 61, 75 www.okaypurenaturals.com Zoto’s Professional..................................................................................... 47 www.zotosprofessional.com

MAKEUP BRUSH USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES

BRUSHES:

• • • • • • • • • • • • • •

BROW DUAL ENDED BRUSH EYELINER BRUSH EYESHADOW SMALL BRUSH EYESHADOW LARGE BRUSH C-CURVE EYESHADOW BRUSH TAPERED EYESHADOW BRUSH RETRACTABLE LIP BRUSH CONCEALER BRUSH FOUNDATION BRUSH FAN BRUSH DUO FIBER BRUSH ANGLED BRUSH LARGE POWDER BRUSH KABUKI BRUSH

Dream World, Inc. 3505 N. Kimball Avenue, Chicago, IL 60618 | Tel. 847-600-3020 | Fax. 847-600-3025 | Toll Free 800-535-6110 Available Exclusively at Jinny Beauty Supply & Dream World

OTC OTC Beauty Beauty Magazine MagazineJune April2021 2021

83 95

PRODUCT

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OTC Beauty Magazine June 2021

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OTC Beauty Magazine June 2021

OTC - June, 2021

Articles inside

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