OTC Beauty Magazine | March 2023

2023 COLOR TRENDS

THE BENEFITS OF OUTSTANDING CUSTOMER SERVICE

THE KEY TO UNDERSTANDING LACE WIG CONSUMERS

20 BUSINESS TIPS

Gather, GROW and Refill Your Team’s Energy Tank with These Four Steps

By Laurie Guest

There’s never a perfect time to pause your day-to-day work and focus on the internal team, but when you do make the effort, the dividends are immediate. Setting aside an hour, a half-day, a two-day retreat or anything you can manage as a team will provide the opportunity to gather together, grow as a team and refill your collective energy tank in order to bust out of service fatigue and return to delivering excellent customer service in every interaction.

28 KNOWLEDGE TO KNOW

Don’t Get Distracted by Dazzle – Instead, Reliably and Repeatedly Deliver Good Customer Service

By Kate Zabriskie

Many businesses talk about giving exceptional service when they’ve yet to master the fundamentals of a reliable and repeatable experience. They look for opportunities to dazzle when they should first focus on the basics and work toward mastering consistently good.

70 SHOW CALENDAR 73 COUPONS

78 READER FEEDBACK

79 MEN’S GROOMING ESSENTIALS

80 AD INDEX ON THE COVER

Camille Rose seeks to share the purest and warmest joy, happiness, trust and gratitude to each and every person who experiences their products. Their promise is to source ingredients with integrity, mix with a pinch of love, and to always consider the total health and wellness of every customer.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski, Andis

Contributors: Laurie Guest, Kate Zabriskie, Alexis Flagler

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions

3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

The Key to Success

There is an excellent book by Amar Bhide called The Origin and Evolution of New Businesses. It is an exploration of the lives of successful small business owners. In it, there are insightful nuggets of data he gathered on what led to their success. Some of their outstanding achievements were due to their ability to own their value-add, be innovative, outwork their competitors, and tap into their resilience and creativity in the face of a challenge.

There are three words that you can explore when it comes to fostering success for your small business–extraordinary, ambitious, and organized. One definition of extraordinary is “remarkable, uncommon, rare, wonderful.” This is the perfect time to own what makes you special. What is unique about your store? Are you known for exceptional customer service? Do people tell you that they love how organized your shop is? Is your merchandising top-notch? Pay attention to what makes your store shine and lean into that more. The definition of ambitious is the “desire and determination to achieve success.” This season take a moment to assess your ambition and the ambition of your employees to succeed and think of creative ways to keep your team motivated. Organization is defined as a way to “make arrangements or preparations; or coordinate.” This spring, reassess the systems you have in place. See if anything needs fine-tuning and eliminate things that aren’t working. Also, remember that fostering a positive, well-organized work environment can help your employees tremendously. For more insight, check out “Gather, GROW, and Refill Your Team’s Energy Tank” on page 20 and “Don’t Get Distracted by Dazzle – Instead, Reliably and Repeatedly Deliver Good Customer Service” on page 28.

This issue highlights color industry tips, trends, and dynamic brands. We are also excited about the Jinny Big Show, to see more, check out page 40 and our feature interview on the Georgia Beauty Trade show on page 36.

Allyson Leak EDITOR

I wish you much success. I hope you enjoy this issue.

BY ALLYSON LEAK

2023 Color Trends

Whether your customer is adding highlights to brighten their look or trying an all-over color for the first time, it’s essential to ensure they can get everything they need in your store to make their hair color dreams come true. Your customers are coloring their hair for various reasons, which could include grey coverage, well-being and self-care, or just to switch things up.

According to Statista.com, the global market for hair coloring reached over 29 billion in 2019 and is expected to increase beyond 40 billion by 2023.

Rich hues are the trend when it comes to hair colors for 2023. Cinnamon and copper colors, along with platinum blondes, are popular. Pastel gemstone-colored roots and Pearlescents like opal and violet are trending, too. The pearlescent pigments give off a great reflective shine.

Here are some suggestions you can make when your customers want to achieve a new color look:

Hair Color- They can dye their hair in the following ways:

• Temporary Hair Color

• Semi-Permanent Hair Dye

• Demi-Permanent Hair Dye

• Permanent Hair Color

• Root Concealer

• Hair Bleach

• Henna

• Hair Gloss

Hair dye Alternatives- These are great suggestions for a customer who doesn’t want permanent color but still wants a different look.

• Braids- They can buy colored braiding hair or a colored faux ponytail or braid.

• Clip on Color: Try having various shades in your shop.

• Weaves or Wigs-This is also an excellent way for your customers to achieve a different look.

Specially designed to moisturize dry, brittle hair while leaving your hair de ned and full of body

Decreases inner- ber friction between each strand of hair

Perfect for clean braids

Seals and sets braids, locs, and twists

Hydrates and locks in moisture

2023 is the year of rich and vibrant hues. Customers are experimenting with bold shades like cinnamon, platinum, copper, opal and violet. To show your customers you care, try and emphasize the importance of colored hair maintenance as well. Adding deep conditioning samples near the color section may be a nice touch.

COLOR BOOST

Creme of Nature PURE HONEY Hydrating Color Boost Semi-Permanent Hair Color

This ammonia-free* semipermanent hair color is enriched with Pure Honey for vibrant color, added moisture and luminous shine. This non-drying formula helps protect against breakage while promoting healthy-looking hair that shines. It revitalizes the hair with a rich color boost and delivers color in as little as 15 minutes.

Hair Shampoo

Crazy Color Extend Shampoo

This salt and sulphate-free Colour Care Shampoo will extend the life of your customers hair color with the color safe shampoo. This formula gently cares for and revives colour-treated and bleached hair. Since hydrated hair retains pigment for longer, the trio of oils will help quench compromised hair. Extend Color Safe Shampoo is completely vegan and cruelty-free.

Hair Colors

High Beams Intense Temporary Spray-On Hair Color

The High Beams Intense Spray-On Hair Color is the perfect tool for adding subtle color highlights or for making a bold statement. It is a salon-quality, highly concentrated formula which can be used to cover gray roots or add pizzazz to any hair design. High Beams Intense washes away easily with just one shampooing, with no risk of damaging the hair color. Your customers will have the opportunity to get creative with their hair while using a trusted brand with quality ingredients.

NEW Sofnfree NATURALS RANGE

Parabens Petrolatum Sulphates

THIRSTY CURLS WILL LOVE OUR MOISTURE-MAXIFYING RANGE

• Manuka Honey

Shampoo & Conditioner

• Coconut & Jamaican Black Castor Oils

Curling Crème

• Coconut & Jamaican Black Castor Oils

Everyday Curl Refresh

• Flaxseed & Rosewater

Curl Elongating Gel & Curling Mousse

• Manuka Honey & Avocado

Leave-In Conditioner

NATURAL HAIR FOR 0% Alcohol Colourants Mineral Oil

Hair Repair

Blaq Luxury Mega Gro Repair and Strengthen Hair Serum

Blaq Luxury® brings your customers the ideal hair growth oil that can be used as part of their daily hair care routine, as the formula does not include any harmful chemicals. It is safe, effective, and gentle on the hair. This hair and scalp oil is filled with over 25 essential oils and nutrients to combat dry scalp, promote healthy hair growth and prevent breakage and shedding while strengthening the hair follicle. The lightweight nongreasy serum will leave the scalp feeling refreshed. It is formulated for all hair types and textures.

Hair Treatment

ApHogee Two-Step Protein Treatment

Mane ‘n Tail’s Detangler Extreme

Mane ‘n Tail’s Detangler Extreme for maximum curl definition. Strengthens and conditions hair to help eliminate tangles and knots. Hair becomes easier to manage with a rich and luxurious shine. Smooths and defines curly hair. This easy-to-use formula helps eliminate dry and brittle hair to fight against split ends. Detangler Extreme is a lightweight spray that also gives curls and locks an extra bounce of heat and conditioning benefits, allowing you to look and feel your best!

ApHogee Two-Step Protein Treatment has been used by salons for years as a service which provides more effective and longer lasting results than any single step treatment or intensive conditioner. This unique treatment is formulated with activated proteins and magnesium which fuse into the hair with the application of heat. Hair breakage is drastically reduced for 4-6 weeks following use. During the process, ApHogee treatment hardens into the hair, dramatic evidence that something special is occurring. For best results your customers should use a hooded dryer. After rinsing and moisturizing with ApHogee Balancing Moisturizer, clients are astounded with the results.

COMING SOON

Meet Maya and Brian Smith, married parents of five boys and serial entrepreneurs. They launched The Doux while living in Germany, where Brian was serving in the US Air Force. Together, they are the co-founders of this award-winning brand of super-fresh, texture-focused solutions.

The Doux is a performance-based brand that helps consumers with all curl types achieve their desired styles without layering multiple products. Maya Smith, licensed cosmetologist and CEO, says they developed simple, multi-functional formulas to put an end to complicated hair regimens.

Keep an eye out for The Doux and its magic - your customers will love you for it!

Gather, GROW and Refill Your Team’s Energy Tank with These Four Steps

There’s never a perfect time to pause your day-to-day work and focus on the internal team, but when you do make the effort, the dividends are immediate. Setting aside an hour, a half-day, a two-day retreat or anything you can manage as a team will provide the opportunity to gather together, grow as a team and refill your collective energy tank in order to bust out of service fatigue and return to delivering excellent customer service in every interaction.

Refill the Team’s Energy

Your first step to regaining the capacity to do your work at your fullest potential is to heighten self-awareness and lean into the responsibility that you must refill your tank. Just like a video game avatar who seizes every opportunity to grab more energy for their harrowing journey ahead, you also need to seek out and embrace the chance to replenish yourselves wherever you find it.

The good news is there are easy, actionable ways to find and create more energy for yourself and your whole team. It starts with committing to a “Gather and Grow” mentality that brings a team together (virtually or in person) and facilitates the kind of growth that fills your team’s energy tank and returns your business to a thriving

state in the marketplace.

This four-step G.R.O.W. process will show you exactly how.

G– Game On!

Gaming at work might not be an intuitive way to encourage your team to spend their time. But gaming on the job is an easy way to bring hearts and minds together in pursuit of your common professional goals. Friendly sales competitions, staff meetings with moments of levity, and experiential outings with your team are all impactful ways to bust out of service fatigue.

To take your workplace gaming to the next level, consider uniting

over a cooperative strategy that can break the boredom or monotony of a day. You can boost teamwork qualities through games that bring a team around a collective purpose and goal. These types of efforts are shown to reduce stress and help participants cope with work-related fatigue.

R– Rule Reminders

It seems every business needed to adjust rules, policies, and offerings over the last two years to accommodate the global crisis. Process procedures changed for everything from hotel housekeeping to checking out books from your local library! Frequent change without strong internal communication leads to trouble. Making time to “accuracy audit” will help your team find their footing again when it comes to customer instruction.

Conducting an accuracy audit is easier than it sounds, and it’s the perfect agenda for the next time the team gathers together. Does your website match the current offerings? Do all members of the team know the current rules, even if they only work a few hours a week? Is everyone clear on the current processes of your organization internally and externally? Francis Ford Coppola, the famous film director, was once asked what his secret to success is. He answered, “The first thing I do is make sure that everyone on set is making the same movie.” You are the director of your workplace set. Get all the characters on the same page.

regularly (even if in a virtual format) and stay in positive communication to decrease the chance of an unnecessary negative spark. Strive to provide frequent updates, truthful status reports, and lead by example with your own optimistic attitude.

W– Warm Welcomes

O– Optimism

The dedication to sincerely working toward a better tomorrow is imperative for personal and professional growth. That’s not to say that finding the silver lining in every situation is easy. Far from it. However, when a crowd gathers, its members can feed off each other’s attitudes, mindsets, and perceptions, the good and bad vibes quickly dominoing from one person to the next. For example, observe any boat-rocker on staff who starts a rumor laced with a little over-the-top emotion and see how fast the fire spreads ill-will among the team. Disaster!

However, only you can prevent forest fires! Take the time to gather

The odds are good that when your team gathers the next time, there will be new faces on board. Don’t underestimate the power of a warm welcome. No one likes the feeling of being the “new kid in school” and your compassion and kindness (regardless of your position at the company) can go a long way to get new staff off to a great start with the team. Remember to share those unwritten rules everyone else knows about (like, “Use any coffee mug except the purple one with the smiley face. That’s Sandy’s and you all know not to touch it.”) Consider assigning a first-week buddy to each new team member to help shave the learning curve and make them feel at more at home.

Making the time to G.R.O.W. (group gaming, rules review, optimistic outlooks, and warm welcomes)

will reboot the energy tank of your organization and make sure everyone is busting out of Service Fatigue with full power and a positive outlook.

Meet Laurie

A Hall of Fame keynote speaker and author, Laurie Guest, CSP, CPAE, is an authority on customer service excellence. Laurie blends real-life examples and proven action steps for improvement. She is the author of two books and is writing a third on the topic of service fatigue. To learn more or connect with Laurie, visit www.LaurieGuest.com

THE GOOD NEWS IS THERE ARE EASY, ACTIONABLE WAYS TO FIND AND CREATE MORE ENERGY FOR YOURSELF AND YOUR WHOLE TEAM.

with the nourishing formulas in HASK shampoos & treatments.

HYDRATING COLOR BOOST

COLOR + MOISTURE + SHINE

in 15 minutes while coloring vibrant & vivid

KNOWLEDGE TO KNOW

BY KATE ZABRISKIE

Don’t Get Distracted by Dazzle

Instead, Reliably and Repeatedly Deliver Good Customer Service

They’re hit or miss. Sometimes the service is marvelous. Other times it’s simply meh. I’m afraid to recommend their place because I can’t trust them to deliver.

Maybe I’m just boring, but I don’t like surprises. They’re great one day and disappointing the next. I don’t need to be delighted. I just need what I need when I need it.

What can I say, except every experience is an adventure with those people. I go there because it’s close. I’m not loyal; I’m local. If another option pops up, I’ll probably make a switch.

Many businesses talk about giving exceptional service when they’ve yet to master the fundamentals of a reliable and repeatable experience. They look for opportunities to dazzle when they should first focus on the basics and work toward mastering consistently good.

For too many organizations, there is a misplaced priority on occasionally amazing instead of consistently good. Subsequently, reputations suffer, customers are less loyal, and employees less capable of delivering on what’s promised.

Is that to say that being exceptional shouldn’t be a goal? Of course

not. However, it’s hard to run before you can walk, and most places occasionally stumble or have difficulty putting one foot in front of the other. Repeatable and reliable good service pays off more often than not for most organizations.

Payoff One: Consistently good can build trust.

When an organization delivers a solid service experience with few surprises, people know what to expect, and a certain level of trust develops. On the other hand, when a provider delivers an A today, a C tomorrow, and a D next week, the lack of consistency undermines the trust-building process. In short, A, C, D almost always loses to B, B, B.

Your Move

Take a hard look at what you’re delivering. Are you steady and consistent, or is there more variation in the service experience? If you’re not performing with regularity, take the time to set basic standards, train on those expectations, and review and refine what you’re doing on an ongoing basis.

Payoff Two: Consistently good can grow loyalty and reduce customer churn.

Reliable service drives loyalty. When customers know what to expect and they’re in need of what you have to offer, they’re more likely to stick with you if they haven’t had them on a service roller

coaster. If you’re great only some of the time and occasionally missing good, you’ve opened the door and invited competitors to give it their best shot to woo your customers away.

Your Move

Pay attention to what keeps your customers coming back. Is it because you deliver a solid performance, is it because nobody else has tried to lure them away? If it’s the latter, it’s time to focus on the fundamentals.

Payoff Three: Consistently good can reduce the likelihood of disappointment.

Organizations that deliver exceptional one day and good the next may find that their good fails to live up to the expectations of exceptional sets. Businesses that deliver a consistently good experience are less likely to run the risk of growing customer expectations to the point where they can’t be met. Those who chase exceptional too often find that they can’t keep topping themselves.

Your Move

Ask yourself if any previous efforts to delight have inadvertently encouraged your customers to expect more than you consistently deliver. If that’s occurred, it’s time to reset expectations. For example, if your normal service response time is 48 hours and you’ve gotten into the habit of jumping on command for certain customers, it may be time to go back to return to a more manageable schedule.

Payoff Four: Consistently good is easier to train.

Showing employees how to deliver exceptional results is much harder than teaching them how to consistently deliver a solid performance. By zeroing in on the fundamentals, businesses

can streamline processes, reduce complexity, and show their employees how to regularly and reliably deliver something good.

Your Move

Take a look at your training and what’s happening on the job. Are you nailing the basics? If not, it’s probably time to focus on the core activities that move the needle for most customers.

Payoff Five: Consistently good can be more cost effective.

Before investing in shazam, bling, and wow, businesses should ask themselves if those efforts have an appropriate payoff. If customers don’t value extras, are they worth it? Probably not.

Your Move

Pay attention to where you’re investing and what kind of payoff you’re getting for your efforts. If customers don’t value what you’re providing, it may be time to modify your offerings.

Payoff Six: Consistently good is easier to monitor.

Whether a service experience meets standards is relatively easy to determine. In contrast, ascertaining delight is much harder and usually more subjective.

Your Move

Focus on what you’re evaluating and how. Are the standards measurable? If not, it may be time to rethink what you monitor and how you communicate that to those people providing service.

Most businesses would see a greater return on their investment if they strived for a grade of consistently good instead of the occasional opportunity to delight and excite. The work is easier and the payoff better in the long run.

Kate

Meet

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www. businesstrainingworks.com.

TWO NEW PRODUCTS. ONE NEW LOOK. SAME GOLDEN TOUCH.

The My Black Is Beautiful Golden Milk Collection is back with our Hydrating Curl Cream and Defining Jelly. Discover it all on a shelf near you.

BY ALEXIS FLAGLER

GET AHEAD OF THE GROWING LACE WIG DEMAND AND INCREASE REVENUE FOR YOUR STORE

Now more than ever, Lace Wig consumers are looking to local Beauty Supply stores to purchase their next Lace Wigs amidst viral trends and the current state of our economy. Most Lace Wig consumers have become their own beauticians and store owners are guaranteed to see an increase in not only tools and products, but also Lace Wig Units. We’ve got the Top 6 concerns of Lace Wig consumers when purchasing to be sure your store and staff are best prepared to assist your customers.

1) Lace Size Matters- Unlike the previous demand of Full Lace Wigs featuring lace all around, Closure Wigs and Lace Front Wigs in the common sizes of 13x4 and 13x6 are the new go to allowing just enough space for styling, easier maintenance, and less fragility ensuring longevity!

2) Comfortable Wig Please! Consumers are now shopping for comfortability with every Lace Wig purchase! Lace Wigs that feature straps, clips, and bands to allow Glueless installation, easy adjustments to reduce tension and the option to remove at night are sure to win your Lace Wig Consumers over every time!

3) Undetectable Wig Appearances- No one wants everyone to know they’re wearing a wig. Consumers rely heavily on Lace Wig Tinting and Concealing Products to create a seamless Lace Wig appearance. It is not only important to stock products that mimic realistic skin tones but to also be sure your staff are equipped to provide recommendations to match your customers skin tones.

4) Keep the Lace In Place-One of the Most important purchases, immediately after the wig, are the Adhesives to secure the Lace Wigs. Assist your customers by recommending Adhesives that: 1) fit their desired style time

(temporary or long-term) 2) will sustain even during the most hot and humid climates and lastly, 3) a Glue-less Adhesive Alternative for those who struggle with skin sensitives and are simply against wearing Lace Wig Glue.

5) Natural Hair Protection -Under Wig Care has become a rising priority for Lace Wig Consumers as most have experienced losing edges, broken/damaged hair, and tension alopecia due to lack of product availability. This is not only a great opportunity to upsell on products but to ensure a better Lace Wig Experience for your customers by providing Healthier options such as Adhesive removers, Glue-less Alternatives, Oil-Free Hair Growth products and Natural Hair Care Systems for Wig wearers.

6) On Trend Regardless- Despite the condition of the Economy, consumers are still being influenced and even more so in the Lace Wig Industry. Most Wig Gurus, Celebrities and Consumers aren’t just relying on products from large brands, they’ve become hip to and more dependent on products from much smaller brands through viral trends and challenges that have proven to be effective for lace wig wearers. If not already, now is the time for store owners to stay on top of trends and rising brands to increase revenue amidst demand.

Alexis is a Lace Wig Connoisseur and International Educator providing services for Lace Wig Consumers and aspiring Lace Wig specialists for over 9 years. All too familiar with the pain points of the average Lace Wig Consumer, she Founded TruConnoisseur Solutions, a hub for Professional Lace Wig and Hair Growth Solutions developed to create a Healthier and more Undetectable Experience for Lace Wig consumers.

Meet Alexis Flagler, Founder of TruConnoisseur Solutions

QLW233 BRANDY

QLW235 JESSIE

th

Georgia Beauty Trade Show

OTC: What is your full name and what is your title and how many years have you been the President of Atlanta beauty association?

KangHa Lee: Hello, My name is KangHa Lee.  I am the 16th  President of Georgia Atlanta Beauty Supply Association, and am currently  on my second term.

OTC: How much is this year’s tradeshow compared to the previous years? What makes you think, this show was bigger than other years?

Kangha: We have shown significant growth year over year for this amazing Beauty trade show.  During 2022, we had 205 booths set up, and  for this year’s 2023 trade show, I am proud to announce that we have 262 booths set up. We have various new vendors such as PXG golf, Honma and xxxio screen golf. Moreover, we have 6 vendors from Korea attending this even as well. I am grateful that we have new various vendors for this show, and we project more new buyers and attendees.  ................................................................................................

OTC: What would be the biggest benefit that any OTC store owner/manager would get from attending this show? Please list top 3 benefits

Kangha: We are planning to offer new products because of all the wonderful, new vendors.  We anticipate that all attendees will enjoy this year’s event because it will provide a lot of information that can be transferred to consumers.  Furthermore, buyers will be able to get a 10% show discount this year.

OTC: What would be the biggest benefit that any vendor/ importer/distributor would get from attending this show?

Please list top 3 benefits

Kangha: The vendors have been very influential and supportive for Georgia to grow as the heart of Beauty supply businesses in the southeast region. Vendors are able to sell and promote their product through the show, and buyers sustain a good relationship to promote their business as well. As Importers introduce new products , it is a great opportunity to trade service and products through the show. We expect a lot of walk-in show attendees, who will also purchase products at the show.

OTC: What is the main goal for the association for having the show? List top 3 goals.

Kangha: Our association’s goal is to be the #1 top trade show in the US to benefit all attendees - our members and vendors. All the neighboring states associations will become united to support vendors, members and all businesses owners.

OTC: If you can change anything about the show, what would you change?

Kangha: Our show will be held at Gas South Convention Center, which has an arena  (Gas South arena) that will host a concert with popular singers.  We are planning to host a concert the day before the show and have all the attendees enjoy not only the music, but also the photo session with the Celebrities.

OTC: Is there any new idea or concept for 2023 March 25th show that is different than previous years?

Kangha: We are offering 10% discounts to all the buyers/attendees from main local vendors when they shop during the show.  We have been giving out show flyers to the buyers when they shop at local vendors until the show.

OTC: What is the hardest thing in having the show?

Kangha: The most transparent complaint that we have had is that some vendors not attending the show have been selling power products prior to the show. We are having some difficulties getting wig and hair vendors to be part of the show.

OTC: What is the best and fun part of having the show?

Kangha: The new vendor, Honma, is donating a 4 star golf iron set for a raffle winner.  PXG will be presenting their clothing, and will be creating a putting event and photo zone.  We are also offering a free golf tournament at Chaeteau Elan the next day after the trade show.

OTC: What is your main message to all the OTC store owners/managers for year 2023 in regards to their current store business?

Kangha: While NY, NJ and TX have been the center of beauty trades in the past,  Georgia has now taken over as the top location for beauty trades.  We are excited to have a great show this year!

KangHa Lee President of GABSA

GEORGIA BEAUTY TRADE SHOW

조지아 뷰티 트레이드 쇼 제15회

MARCH 26, 2023

GAS SOUTH CONVENTION CENTER

6400 SUGARLOAF PARKWAY, DULUTH, GEORGIA 30097

SHOW DATE CONTACT US

770.454.7993

GABEAUTYSHOW

REWARD

HOTEL GOLF FREE

호텔 선착순 200개 무료

(단 5시간이상 거리 쇼참가오너 일박)

이번 쇼 참여 호텔들은 아래의 저희 협회 홈페이지에서

예약하시면 됩니다.

https://gabsabeauty.com

GOLF INFO / MARCH 27

TEE TIME: 10AM • https://golf.chateauelan.com

$100,000 상당의 경품찬스

1등 HONMA 4 STAR ($12,000)

2등 장수옥돌침대 ($10,000)

3등 한국산마사지체어 ($7,000)

조지아 애틀란타 뷰티협회

Georgia Beauty Supply Association

5725 Buford Hwy NE # 111, Atlanta, GA 30340

770.454.7993

• https://gabsabeauty.com

15회 조지아 뷰티 트레이드 쇼

OTC: 귀하의 이름과 직함은 무엇이며 애틀란타 미용 협회 회장은 몇 년 동안 재직하셨습니까?

A: 조지아 애틀랜타 뷰티 협회 16회 회장 이 강하, 2년째 역임중입니다

OTC: 지난쇼와 비교하여 올해 쇼는 어느정도로 예상하십니까? 이번 쇼가 다른 해보다 성장했다고 보는 이유는 무엇입니까?

A: 작년은 205개의 부스였던 쇼가 올해 262개의 부스로 진행되고, 뷰티 관련 업체 이외에 골프업체인 PXG, 혼마, 젝시오의 스크린 골프가 들어오며, 한국에서 6개의 벤더 업체가 참여 하고 그 이외에 다양한 벤더수의 증가로 참여 인원및 바이어의 수도 예년보다 늘어날 것으로 예상.

목표를 나열합니다.

A: 미 전역에서 가장 큰 #1 쇼로 만들고 싶다. 한인 경제에 도움이 되고, 조지아에 있는 도매상들에게 많은 손님 유치로 도움이 되는 계기가 되고 조지아 애틀랜타 뷰티 협회를 중심으로 동남부 7개주 협회장들이 모임으로 협회의 회원들을 통합을 시키고 쇼를 통해서 많은 혜택을 회원들이 받을 수 있게 하는것이 목표다.

OTC: 쇼에 대해 무엇이든 바꿀 수 있다면 무엇을 바꾸시겠습니까?

A: 쇼가 열리는 장소를 대형화 함으로 다양한 벤더들을 통해 바이어들이

쇼장으로 올수 있는 환경을 만들고, 쇼 이전날인 토요일날 전야제 형식의

가수 초청 콘서트와 같은 이벤트를 엶으로써 동포 들도 참여 가능한 한인 잔치로 확대 , 포토존을 통해 초청 가수의 싸인회 및 래플티켓 행사로 쇼 장을 벤더들과 바이어들이 하나로 연결하는 매개체로 만들고 싶다.

OTC: 2023년 3월 25일 쇼에 예년과 다른 새로운 아이디어나 컨셉이 있나요?

OTC: OTC 매장 오너/매니저가 이 쇼에 참석함으로써 얻을 수 있는 가장 큰 혜택은 무엇입니까? 3가지 장점을 나열해주세요.

A: 여러분야의 벤더들이 대거 참여함으로 평소에 몰랐던 상품들을 접할 수 있고, 뷰티 제품 이외의 벤더들을 통해 평상시에 필요한 업체들의 정보를 한자리에서 얻을수 있다. 특히, 쇼 당일 Show Deal 10% 할일을 받을 수 있다.

OTC: 벤더/수입자/유통업체가 이번 쑈에 참석함으로써 얻을 수 있는 가장 큰 이점은 무엇입니까? 3가지 장점을 나열해주세요.

A: 벤더- 조지아를 중심으로 동남부가 뷰티업계의 메카로 발전하는데 큰 역할을 하고, 벤더들은 쇼를 통해 홍보 및 판매 할수 있으며, 바이어들과의 상호 관계를 유지함으로

• 수입자- 바이어나 벤더에게 물건을 소개할 수 있고, 동남부는 물론 다른 여러 주에서도

• 조지아로 몰려드는 WALK -IN 손님들을 대상으로 회사및 상품을 소개할수 있는 좋은 기회.

• 유통업체-쇼를 통해서 신규제품을 빨리 접할 수 있고, 좋은 가격으로 구입할 수 있으며, 평소 몰랐던 업종, 뷰티 이외의 일상 생활에서 필요한 벤더들을 접할 수 있는 좋은 기회.

OTC: 쇼를 개최하는 협회의 주요 목표는 무엇입니까? 상위 3개

A: 한국업체, 골프 업체 벤더 – 쇼에 참여한 바이어 들에게 show deal 10% , 바이어들에게 15개정도의 도매상에서 인보이스와 레지스터에서 2만장 가량의 플라이어를 같이 홍보 함으로 미 전역으로 광고 하는 중이다.

OTC: 이번 쇼 준비를하신면서 가장 힘든 점은?

A: 벤더들의 쇼에 대한 부정적인 인식 – 쇼의 무변화, 소규모의 쇼 형태, 쇼에 참여 하지 않는 가발이나 헤어 회사에서

미리 show deal을 해버리는 것 때문에 쇼에 참여하는 회사들이 불만을

제기 하는것, 쇼장에서 거래가 이루어 지지 않고 쇼 이전이후에 선거래 또는 후거래를 하는 것이 가장 어려움 점이다.

OTC: 쇼를 하면서 가장 재미있고 좋았던 점은 무엇인가요?

A: 벤더 업체 중 하나인 혼마 골프채 경품 행사가 있고, PXG 골프채와 의류 소개, 퍼팅행사, 프리 포토부스가 설치되며, 쇼 다음날에는 샤토엘란에서 열리는 프리 골프 행사가 있다.

................................................................................................

OTC: 현재 매장 비즈니스와 관련하여 2023년 모든 OTC 매장 소유자/ 관리자에게 보내는 주요 메시지는 무엇입니까?

A: 뷰티 트랜드가 이전에는 뉴욕이나 뉴저지, 택사스 등지에서 이루어

지다가 동남부 중 조지아를 중심으로 발전하는 중입니다. 미국 전역에서

가장 큰 쇼가 진행되는 이번 쇼를 통해 다양한 벤더와 제품들을 접하고

inny Beauty is the best and largest multicultural and ethnic beauty supply distributor in the world. The 2023 Jinny Big Show is an invaluable experience. For over 25 years, The Jinny Big Show has offered the greatest promotions, the best deals, and the biggest discounts in the industry. The show is a carefully planned, curated, and well-organized event that can yield enormous benefits. This year don’t miss out on over 300 Bell Ringer Deals and the opportunity to increase industry knowledge, network with other beauty professionals, and enhance the potential for collaborations and partnerships.

This year the shows will be held from 10 am to 4:30 pm in Miami (Feb 26th), Atlanta (March 5th), New Jersey (March 12th), Chicago (March 26th), and Los Angeles (April 2nd) where customers can build long-lasting relationships and impeccable brand sales and growth.

Planning & Preparing:

1. Discuss Goals. Make a strategic plan with your team to make sure everyone knows their role at the event.

2. The Checklist. Make a checklist of your top goals and secondary goals for the event.

3. Pre-Event Emails. Sending emails to let your contact list know you will be in attendance this year. This is an excellent opportunity to set up any appointments or networking opportunities.

4. Bring business cards. Ensure you and your team have enough business cards and a designated place in your bag to store the cards of people you meet.

5. Carry a clipboard or tablet. A clipboard (or tablet) for notes is a great resource to jot down the vendor name and things you like about the brand, a product, or the person you met. If you are traveling with a team, designate one person to help take notes.

To learn more about taking advantage of the upcoming shows and deals, please call your Jinny sales representative for more information on the Big Show in your area.

Things to Know:

#1. Upon check in, we will provide the customers a floor map of all of the booths.

#2. Please be conscious of the weather because our events are in a warehouse. The Atlanta, New Jersey, and Chicago warehouses are the only ones with heat. Miami has air conditioning, however the Los Angeles location does not.

#3. We provide lunch, from 12 noon to 2pm

When you visit booths and write orders, you can earn reward points towards prizes and Gifts like:

$50, $100, $250, and $500 Jinny Money | Dream Delux WigCaps | BabyLiss Pro Lo-ProFX Clipper or Trimmer | Oster Classic 76 Cordless Clipper | Apple AirPods Pro/Apple IWatch, Samsung Galaxy Earbuds Samsung Galaxy Tab S8, Dyson Cyclone V10 Cordless Stick Vacuum | Andis Cool Care Plus 5-In-1 Spray | Andis Easystyle Clipper, J2 1875 Watt Stand Up Dryer | Gold N Hot hood dryer | SafeScan 2210 Bill Counter | Insignia 130-Can Beverage Cooler.

CurlyChic

YOUR CUSTOMERS WILL LOVE THE PRODUCT AND THE PRICE!

BEST CLIPPER’S OF 2023

With all the clipper releases of 2022 and 2023 many Barbers and Stylists are wondering what they should buy? On the YOUTUBE BARBER ACADEMY we have tested all the latest clippers and created a gauntlet to put each machine through. We test them based on battery life, bulk removal, fading, price and value.

Top 3 Clippers of 2023:

The Saber came in at 3rd place scoring 19 points. With its long 6 hour runtime and great forgiveness for blending this machine is in league of its own. The runner up coming in at 20 points, the Rebel with its classic feel, light weight and Faper blade being a favorite among many barbers, this one has some serious value and a great price point. The number 1 clipper going into 2023 is the Instinct clipper scoring the highest at 21 points. The vector motor has intuitive torque control that will speed up to maintain a consistent speed of 11K SPM when it senses resistance. Also you get the Faper blade in a uniquely small case design that gives you unmatched control and comfort.

Edward Murawski Youtube Barber Academy: 125K subscribers Shop Owner | Creative Education Director Gamma+ | Stylecraft

PRODUCT TO STOCK

The Master Barber Shave Gel has an exceptional blend of rich ingredients. The Shave Gel moisturizes with soothing Aloe Vera Gel. Its vitamin rich formula provides a close, smooth shave with less irritation. It also soothes minor cuts, scrapes, burns, irritations and sunburn and can be used as an aftershave.

Master Barber Shave Gel

The Benefits of a Quality Shaving Gel

1. Hydrate

Shaving gel creates a rich lather that helps to moisturize the hair as it's being cut. Ultimately, this leads to softer hair that is easier to cut and creates a comfortable experience for the user.

2. Lubricate

Shaving gel helps reduce friction by creating a smooth razor glide, which helps to minimize the chances for skin irritation.

3. Infuse + Refresh

This shaving gel is made with Aloe Vera Gel. Also Vera Gel has been known to have cooling properties and is rich in antioxidants, which helps the skin feel smooth and retain moisture.

Color Buzz

When it comes to hair coloring, quality products and ingredients, as well as post color maintenance is important for your customer to have healthy tresses. Check out the Jinny Top 5 color and conditioning products that customers are loving right now.

Item

Clairol Powder Lightener

The extra-strength Basic White Powder Lightener provides balanced lightening for highlights with results that are predictable and quick. Extra-strength BW2 Powder lightener is dedusted to minimize powder fly-away, letting you create a full range of subtle-to-dramatic off-the-scalp lightening services. Basic White benefits include:

• Balanced lightening

• Predictable, quick results

• Full range of lightening services

Item

Loreal Quick Blue Powder Bleach

Extra Strength

It lifts Up to Seven Levels and will achieve various effects, from the very subtle highlights all the way to global sheerest platinum, in one simple application. Quick, controlled Lightening action in a dust-free, concentrated formula. Now for ON & OFF scalp application. Stays moist and creamy throughout application and processing, so there is no remixing needed during application.

Luster’s Renutrient Slick Stick

It has lightweight precision control and hold and provides a flexible yet secure hold. It create superb shine and offers a swivel tube for a convenient, neat application. Ideal for edges, tapered areas, ponytails & updos, and for blending natural hair into weaves and extension styles and enriched with nourishing natural ingredients.

Item

Bigen Permanent Hair Color

This ideal for those looking for long lasting 100% gray coverage or to enhance their natural hair color. Bigen permanent hair color is ammonia free and requires no hydrogen peroxide. The unique powder formula is activated by water to naturally open the hair’s cuticle to deposit rich, natural color into even the most stubborn gray hair. This deposit only color is the gentle choice and has been proven for over thirty years.

Vigorol ® Olive Oil

Mega Moisture Mousse

It is specifically formulated for hair that needs extra moisture including chemically treated, over-processed and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multivitamins for incredible moisture and shine. Provides full style control without making hair stiff or sticky. Ideal for foam-wrapping, wig sets, roller sets and straw sets. Stay in fashion with Vigorol ® Olive.

# CL3422

# LOB370

# NC59

Item # LR597

Item # MU47102A

Rethinking

Information Technology Asset Management

by Jeremy L. Boerger

This book is intended for business leaders and IT executives who are tired of missed budget forecasts, unexpected software audit penalties, untrustworthy CMDB or Asset MDR reports, and idea that this is “just the way it is.”Information technology asset management (ITAM) and software asset management (SAM) is hard. Annual IT budget forecasts rarely hold up for the entire year. There are plenty of excuses given: Untrustworthy reporting from the CMDB or MDR Unplanned version upgrades or platform refreshes Unapproved software, license, or cloud computing subscriptions coming due Unanticipated software license audit penalties And on, and on, and on Rethinking Information Technology Asset Management presents a new answer to the problem. Most business leaders and IT managers assume nothing can be done. That these problems are partand-parcel of modern IT. This book presents a new method - Pragmatic ITAM - that offers permanent solutions to the ignored, underpinning issues driving hardware and software cost overruns.This book is intended for business leaders and IT executives who are tired of missed budget forecasts, unexpected software audit penalties, untrustworthy CMDB or Asset MDR reports, and idea that this is “just the way it is.”

SILVER FOX

Gray Enhancing Beard Crème

• Imparts brightness and shine

• Conditions

• Absorbs quickly

THICK FOR BEARDS

Beard & Mustache Growth Serum

• Encourages Growth

• Fills in sparse and patchy areas

• Adds shine & luster

BARBER’S CHOICE

Permanent Beard & Mustache Color

• Covers the most resistant gray

• Lasts for up to 6 weeks

• Gentle formula

CLIPPER TIPS

Maximum Return on Your Tool Investment

By Kenny Duncan Andis Global Educator

Proper maintenance is key to maximum performance and a longer life for your tools. The following Andis products should be part of your regular clipper or trimmer maintenance routine.

Cool Care Plus Spray

Andis Cool Care Plus cleans, disinfects, lubricates, prevents rust and cools blades. In combination with Andis Clipper Oil, Cool Care Plus helps reduce friction and extends the life of your tools. When a clipper or trimmer is running for an extended period of time, the blades build up heat, yet with one spray, Cool Care Plus instantly cools the blades to a more comfortable temperature. You should spray your tools with Cool Care Plus and set them aside for 10 minutes for full disinfection between clients.

Clipper Oil

The quality and precision of a clipper or trimmer is determined by the speed at which the blades are moving. Properly lubricating your blades will reduce friction and provide you with a more precise cut. When applying Andis Clipper Oil, place three drops across the teeth of the blade, and one drop at each inside rear corner of the blade.

Blade Care Plus

Andis Blade Care Plus is the perfect way to deep clean blades without the aerosol. While it does not disinfect, it is perfect for de-gunking heavily soiled blades. Simply pour a small amount of Blade Care Plus into the jar’s lid or a small container and submerge only the blades of your tools. Turn your clipper on and watch as the hairs are cleared away from the blades. Turn off your tool when your blades are clear, wipe off excess liquid and discard any used product.

For more information about Andis maintenance products, visit andis.com.

Kenny Duncan Andis Global Educator

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon—Main Attraction Unisex Salon—based in Philadelphia. He is the barber for several Grammy Award-winning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

Braids are always a great style!

NEW!

Finally Fantasia creates a Conditioning Braid Gel that stretches and elongates hair for easy braiding. Create smooth, sleek, frizz free locks and edges with this non sticky gel that helps stimulate growth and reduce breakage. Made with Shea Butter, Castor, Tea Tree, Sunflower and Spearmint oils to soothe and control dry, itching scalp and lock in moisture.

Great for all protective styles!

No Flakes, No Alcohol, No Grease, No Wax. Paraben and sulfate free.

EDITOR’S PICKS

Iused to notice that my skin was very dry all winter until I started to prioritize my daily moisture routine. I love using skincare products that infuse essential oils and tap into the power of what mother nature has to offer. When it comes to nail care, I always focus on a long-lasting brand that offers less chipping because I am always on the go. My hair routine constantly evolves, but one thing that stays the same is my need for a daily detangler. It helps me manage my natural thick curly hair.

-Allyson

On Organic Natural Curl-NWavy Curl Defining Conditioner & Detangler, Cherry Blossom

The ON Organic Natural Premium Oil Free Curl N Wavy curl defining conditioner and detangler is perfect for synthetic and natural hair. Made with superior quality, it has Cherry Blossom, Grape Seed, Olive, Shea Butter, Tea Tree and Vitamin E extracts. This superior formula helps repair dry damaged hair and prevents breakage.

Entity Nails New Beginnings Collection

The New Beginnings collection captures the sophisticated feel of Entity with pops of color sure to liven up any manicure. Entity's New Beginnings collection offers the perfect playful spring shades that your customers will love. Not only are the colors durable and long-lasting but the names are creative and fun, too. Your customers will love "Go Green," a mint green crème, "I'll Always Pink You," a light pink metallic, "Naturally Blue-tiful," a light blue crème, and the glitter overlay, "Dancing Jewels." For a more subdued take on springtime's trending colors, look no further than "Breeze On By," a dusty coral crème, and "Sway My Way," a lilac crème.

Raw Shea Nourish Body Oil

This is the perfect body oil to soothe and nourish the skin. It is crafted with vitaminenriched Shea to richly replenish dry, sensitive skin. This dermatologist-approved and veganfriendly oil is great for a boost of hydration.

Coconut Hydrate Body Oil

The Palmer’s Coconut Oil Body Oil deeply hydrates, has a wonderful aroma, and rejuvenates and replenishes the skin’s moisture and radiance. It instantly absorbs without any greasiness or mess and provides 48-hour moisture. The non-greasy formula includes Fair Trade Certified Organic Extra Virgin Coconut Oil to deeply moisturize and soften, and Tahitian Monoi Oil to hydrate and pamper.

TRICOCI UNIVERSITY OF BEAUTY CULTURE PARTNERS WITH ULTA BEAUTY

Ulta Beauty Associates Receive Discounted Tuition at Leading University

ricoci University of Beauty Culture, a leader in beauty education specializing in Cosmetology and Esthetics, announced today a new partnership with Ulta Beauty that offers its associates 15% off annual tuition costs. The partnership is applicable at all Tricoci University of Beauty Culture campuses and available to all full and part-time Ulta Beauty associates as well as their immediate family members.

Tricoci University students employed by these partners can leverage the exclusive tuition offer on any beauty training program offered at the University, including Cosmetology, Barber, Esthetics, Nail Technology and Teacher Training. The University has fifteen campuses located across the Chicagoland area, Central Illinois, Indiana and Wisconsin. Educational programs vary by campus and the tuition discount is limited to one program at a time.

“Many aspiring beauty leaders begin their careers at beauty stores,” said Nate Swanson, Chief Executive Officer, Tricoci University of Beauty Culture. “We are thrilled to provide greater access to education with highly respected beauty organizations to help empower their employees as they pursue their passions and increase access to opportunities within our exciting industry.”

The Ulta Beauty partnership mirrors similar programs with Dermalogica, professional grade skin care brand and treatment expertise trusted by licensed skin therapists worldwide; Malibu C, professional hair and skin care brand with customized selections of eco-friendly, cruelty free, vegan and plant-based remedies; Razor Roar Wellness Barber Lounge; and Ardeur and Beauty Salon, as well as the University’s founding partner, Mario Tricoci Salon & Spa.

The partnership program is effective immediately and more information about Tricoci University of Beauty Culture can be found by visiting www.tricociuniversity.edu.

About Tricoci University of Beauty Culture

Tricoci University of Beauty Culture is a premier beauty education provider with 15 locations throughout Illinois, Indiana, and Wisconsin. Tricoci University is focused on producing salon-ready graduates who are prepared for successful careers in the beauty industry. Founded by international beauty industry leader Mario Tricoci, Tricoci University is developing a new type of beauty professional by using innovative teaching methods, an interactive learning platform, and upscale facilities. All guest services are provided by students under the supervision of licensed instructors. For more information about Tricoci University of Beauty Culture please visit www.tricociuniversity.edu.

SOMETHING COOL HAS ARRIVED: NEW LUMISHINE® DEMI-PERMANENT LIQUID BLUE VIOLET,

PLATINUM VIOLET AND VIOLET GOLD

*vs. untreated damaged hair

**Combing breakage on damaged hair; with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo ***vs. haircolor without ArgiPlex)

V series, ideal for platinum blondes that don’t want to see any yellow or warmth come through.

About Joico

Get ready to shine the spotlight on blondes with new Blue Violet, Platinum Violet, and Violet Gold series—three cool shade extensions your customers can add to their LumiShine® DemiPermanent Liquid palette. With this radiant range of violet-based hues, your customers can eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more. The three new violetbased shade families can expand toning options--with signature LumiShine luminosity, performance, and healthylooking results.

Glow to a New Dimension

• Delivers up to 2x the shine*

• Neutralizes unwanted brassy yellow/ orange tones

• Restrengthened hair**

• 100% replenished hair***

• Ammonia-free

• Ideal viscosity for drip-free bottle application

• Versatile formula— corrects, glazes, glosses

• pH balanced for optimal color performance

THE PRO’S SAY…

“I love the LumiShine Demi-Liquids because it so versatile. I can use it to tone high lights, root shadow, low light and even as a base. It is ammonia free and has 2x times the amount of shine.”

- Laura Gibson Global Artistic Director of Hair Color

LET’S LOOK INSIDE…

The one-of-a-kind formula fuses the power of three Joico breakthroughs— ArgiPlex™ Technology, Quadramine® Complex—to help deliver gorgeous shine and strength in a demi-liquid palette.

FAQ’s

Q: How does a cool tone work with a gold tone, as in the new Violet Gold (VG) Series?

A: The cool violet (primary) tone allows for maximum refinement of unwanted yellow, while the gold (secondary) tone helps add reflection.

Q: What is the difference between the LumiShine V series and the NEW PV?

A: The Platinum Violet (PV) series is a cooler violet than the existing LumiShine

BOND-BUILDING ARGIPLEX™

Our built-in bond builder helps to protect hair and reduce breakage* in every single treatment. ArgiPlex contains Arginine, a naturally occurring amino acid crucial to hair’s strength.

Joico, a Henkel brand, has been leading the healthy-hair revolution since 1975 and together with the latest innovations in hair care creating beautiful, healthy hair to lift your soul and inspire confidence. “Joi” is not only in our name, it runs through everything we do and every product we make. Each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Sharing the “’JOI’ of Healthy Hair” is more than just a promise, it’s a guarantee. For more information please visit www.joico.com.

About Henkel in North America

In North America, Henkel operates and holds leading positions across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. With sales of around 6 billion US dollars (5 billion euros) in 2018, North America accounts for 25 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica. com.

QUADRAMINE COMPLEX

Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex. The result? Healthylooking hair after each LumiShine color service.

WAHL BARBER ACADEMY TO OPEN TO TRAIN THE NEXT GENERATION OF BARBER PROFESSIONALS

State-of-the-art school to be located in Chicago, IL.

Wahl Barber Academy to Open to train the next generation of barber professionals State-of-the-art school to be located in Chicago, IL.

Wahl Clipper Corporation is pleased to announce plans are underway to open the Wahl Barber Academy. This first-of-its-kind barber school is scheduled to open in the Spring in Chicago, IL.

The Academy is in partnership with Pivot Point Academy which will operate the school and oversee curriculum. The Wahl Barber Academy will continue a legacy of industry firsts by being an elite barbering institution designed to train the next generation of barber professionals.

“Education has always been a cornerstone of Wahl’s philosophy. The opening of the Wahl Barber Academy furthers our commitment to providing the educational excellence needed to succeed in the barbering industry,” said Lance Wahl, senior vice president of professional sales & marketing at Wahl Clipper Corporation.

The Wahl Barber Academy will equip future barbers with the skills needed to perform at the industry’s highest levels. With its reputation for developing exceptional new hair and beauty professionals, Wahl found in Pivot Point Academy a partner that matches its commitment to excellence and a shared drive to improve the beauty and barber industry.

“The Wahl Barber Academy was designed to create well-rounded, exceptional barbers. The students will learn hair cutting, shaving,

grooming and basic skin care, along with the business skills necessary to prepare them to succeed in the men’s grooming industry,” said Denise Provenzano, managing partner and coowner of Pivot Point Academy.

Wahl and Pivot Point Academy have assembled a team of leading licensed instructors who demonstrate technical skill and the ability to inspire and motivate students. Provenzano oversees faculty recruitment with Pivot Point Academy’s Master Barber & Lead Educator Ken Washburn and School Director Michelle Lamantia.

The award-winning team at Interworks Architecture is designing the modern-industrial 6,183-square-foot educational space located at 8501 W. Higgins in Chicago near O’Hare Airport, and easily accessed from the CTA blue line.

In addition to offering world-class education for future barbers, the academy will serve as an advanced training center, hosting educational opportunities for industry professionals and Wahl’s global team of educators. Classes will begin in Spring 2023 and guests will be able to schedule hair and grooming appointments with the next generation of leading barber students starting shortly thereafter.

A private grand opening celebration is slated for Friday, April 14, in advance of America’s Beauty Show.

as seen on +

SHORT, MEDIUM OR LONG HAIR, IT DOESN'T MATTER.

THE DIFFERENCE?

Twist It Up 4.0 has a solution or all hair lengths. It Is the NLY comb on the market ith Interchangeable Inserts to twist all hair lengths. TWIST

The First Modular Twist Comb for Black Hair

PRODUCT SPOTLIGHT

Curl Power!

More and more customers are starting to view their natural curls, waves, and coils as their crowning glory. The Mixed Roots and Ma Brown’s product lines are quality products that help support a customer on their healthy hair journey. Curly hair customers know the importance of using the right combination of products because it can lead to excellent results. Take a look at these beauty must-haves and the tips you can share with your customers on how to use them. 1 3

2 4

1 COMPOUNDS CURL CONTROL LOTION HONEY AND POMEGRANATE

It is infused with a blend of moisturizing honey and pomegranate combined with silk proteins. This styling lotion moisturizes, detangles and defines the curls. Curls are locked in and humidity is shielded.

Features :

• Added protein strengthens hair.

• Protects hair from frizz and humidity.

• All day curl definition.

Tips for Your Customers:

Apply a generous amount to sections of hair after rinsing conditioner. Work through with a wide tooth comb Leave-in and styles as desired.

2 COMPOUNDS CURLY COCKTAIL MOUSSE WITH MORINGA OIL EXTRACTS

This mousse creates, defined, great looking waves and soft curls with an amazing nonsticky mousse packed with natural extracts to seal in moisture and protect the hair from frizz. It contains Aloe Vera juice, Blueberry Extract, Moringa Oil and coconut .

Features :

• Light hold that does not build-up on hair.

• Can be used to refresh waves and curls on wet dry hair.

• Non-drying alcohol free formula.

Tips for Your Customers: Apply a generous amount onto hands and massage into wet hair and scalp until it lathers. Gently finger-comb to pre-detangle. Rinse with warm water after shampoo and conditioner, then apply evenly through clean wet hair. Comb through from root to ends. Wrap rollers set or mold style into the desired style or blow dry, defuse, or sit under a warm hooded dryer until hair is dry.

3 PROTEIN STEAM TREATMENT RINSE WITH OATMEAL AND HONEY

Ma (Ma Brown as she was affectionately known) used to always say when she was doing hair, in order to nourish, “you’ve got to let it soak deep into the hair”. She would then go on to explain how the inside of the hair was held together. So when it came to capturing Ma Brown’s Oatmeal & Honey Protein Steam Treatment Rinse, it had to be the Ma Brown way! It’s packed full of natural vitamins, minerals, fiber and antioxidants to nourish, strengthen and repair dry, damaged and processed hair.

Tips for Your Customers:

Rinse off: For use on wet, dry, brittle, color treated, texturizer or relaxer hair, after shampooing and before conditioner; Apply to wet hair directly after shampoo, comb through, cover with cap and allow the product to soak into hair for 20-40 minutes. Rinse and follow with conditioner, then rinse, dry and style.

4 REVITALIZING HAIR

OIL WITH OATMEAL AND HONEY

Ma Brown’s Revitalizing Hair Oil, rejuvenates the scalp to help promote hair growth. Our amazing Ma (Ma Brown as she was affectionately known) had a passion for blending her own hair remedies, for bouncy, shiny, long and strong hair. It was designed to rejuvenate the scalp and stimulate the hair follicle.

Tips for Your Customers:

Shake well. Apply 5-10 drops using fingertips to massage onto hair and scalp. Comb and style as desired. Use daily for optimum results.

SHOW CALENDAR

WHEN WHAT

March 4 - 7

International Beauty Show (IBS)

WHERE CONTACT

New York City, NY www.ibsnewyork.com/

March 5 Jinny Trades Shows 2023 Atlanta, GA www.jinny.com

March 5 - 7 International Esthetics, Cosmetic & Spa Conference (IECSC)

March 12

March 12 - 15

Jinny Trades Shows 2023

American Association of Cosmetology Schools (AACS)

New York, NY www.iecsc.com

New Jersey, NJ www.jinny.com

Washington, DC www.beautyschools.org/2023-save-thedates/

March 17 - 23 AIIR Retreat www.AIIRprofessional.com

March 26 Jinny Trades Shows 2023 Chicago, IL www.jinny.com

April 2 - 3 Premiere International Beauty Event, Anaheim www.premiereshows.com

April 15 - 17 America's Beauty Show (ABS)

Rosemont, IL, www.americasbeautyshow.com

April 16 Beauty Changes Lives Experience Rosemont, IL www.beautychangeslives.org

Born in Brooklyn. Made with Love.

No Weigh Down

HAIR & SCALP OIL

NATURALLY DERIVED OIL TO MOISTURIZE HAIR & SCALP WITH NO WEIGH DOWN

7 OIL BLEND, LIGHTWEIGHT

NOT JUST STRONG, GODDESS STRON G

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

on coupon

purchases.

used

your

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

BLOND E AMBITION

BOLD BLONDES EXPERTLY MADE FOR TEXTURED HAIR

READER FEEDBACK

Let your voice be heard!

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

What color products are performing the best for you?

What feedback have you noticed from customers about color products?

Are there any other topics that you would like to see covered in the OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail

Store Name (상호명) __________________________________

State (주) ___________________________________________

MEN’S GROOMING ESSENTIALS

According to Statista.com the estimated size of the global male grooming market will be close to $30 billion by 2024. Men’s personal care products are valuable assets to have in your OTC store. Quality grooming products that promote healthy skin and hair, can also contribute to self-confidence and promote self-care amongst your customers.

Godefroy Color Keep

Godefroy Color Keep is designed for use after coloring facial hair. Color Keep will protect it from any further damage caused from chemicals. Your customers will quickly notice healthier facial hair with added shine and luster. ColorKeep is designed with “Film Former” technology which protects the beard, mustache, and facial hair against environmental damage like sun, sand, salt water, and chlorine. This is a leave-in beard balm that uses natural conditioners and fragrances to freshen up beards. It works great after a beard wash. It absorbs quickly, while locking and sealing beard hair color.

Twist It Up Comb

The best Twist Comb for Black Hair. It is the comb that everyone is talking about and the only Twist Comb for urban hair that solves five major problems. It is small enough to fit in the pocket and leaves the hair healthy by not absorbing hair products and necessary oils. The patented woven pattern allows your customers to twist from the roots up without bending, breaking, or pulling the hair.

Beautifully handcrafted and engineered for Afrohair texture, this gel was created in the lab for over two years with special attention given to Afro-centric

hair. It is carefully infused with rich oils and minerals specifically designed to help hold the hair in place. This gel is guaranteed to help your customers embrace their natural twist with long lasting results.

Barbasol Rechargeable LED Head Shaver

The Barbasol® Rechargeable LED Head Shaver Set is perfect for your customers needs. It is great for creating the smoothest look and feel for your customers’ scalp every day. With five rotary heads, this is specifically designed for shaving the head, neck, or facial areas with ease. The Cleaning and Buffing Brush provides a deep cleaning of the skin with the simplest of ease. Suited for both wet and dry use, your customer can go bare or apply their favorite shaving cream. The waterproof design allows for it to be used while showering.

AD INDEX

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