OUT
BRISTOL
MEDIA KIT
www.outbristol.co.uk
MEDIA PACK & ADVERTISING RATES A fabulous marketing opportunity from as little as £25 Over 50,000 people read the previous Out Bristol LGBT guide, which
is the definitive destination for the LGBT communities in the dual city region of the West of England. It includes features, what’s on, fashion, listings and an extensive community section. Local or visiting, Out Bristol curates the contemporary to the cultural. Bristol has 2 gay villages and 6 internationally visited LGBT festivals, which attract thousands of visitors and millions to the local economy throughout the year. The Out Bristol guide features in the monthly magazine and the Out Bristol programmes for all of the LGBT festival throughout the year.
Out Bristol Facts • The previous guide had over 50,000 readers. • The website & guide are the region’s virtual community centre, helping connect the LGBT communities to essential support & services when they need them as well as social events. • Offering a sleek minimal layout, the guide is available via online publishing platforms, the website and uploaded in full to social media, linking the physical environment and online content, based on LGBT online behaviours.
Out Bristol Brand • • • •
Out Bristol LGBT Guide Outbristol.co.uk Out Bristol Magazine Out Bristol Festival Programmes
Advertising in the Out Bristol Guide is the perfect way to ensure that your business makes it’s presence felt to these affluent and influential communities.
MEDIA PACK & ADVERTISING RATES Out Bristol LGBT Guide The only full LGBT guide to the region packed with essential information that people will refer to again and again. • High quality, bespoke guide created by LGBT community for the LGBT community. • High visibility - the careful positioning and limited number of ad pages ensures that your ad will stand out. • The LGBT guide is free, which enables everyone to access the information and the message your business is advertising. Why put a barrier to community engagement
LGBT Audience Facts • Bristol is one of the richest city in the UK outside London (based on GDP). • 3.7 million people in Britain are lesbian,gay or bi sexual (www.stonewall.org.uk). • Businesses that get their marketing and communications strategy right can win the loyalty of lesbian, gay and bisexual consumers, who between them spend £70-81 billion annually (www.stonewall.org.uk). • 60% of gay people are more likely to buy products from firms they believe to be “gay friendly” and 50% are more likely to buy products from brands that use images of gay p people in ads (YouGov poll). • Gay and lesbian consumers are about 50% more likely to own a smart phone than the general population. (68% gay men vs. 49% straight men; 60% lesbians vs. 40% straight women (Digitas). • LGB&Ts are mobile-first, early technology adaptors and cross-generational users (DIGITAS). “Simply on the numbers, singling out this attractive niche audience makes sense.”
MEDIA PACK & ADVERTISING RATES To advertise in the Out Bristol Guide with 10,000 printed guides to this niche, mobile-first, early technology adapting and cross-generational market, using a targeted multi layered approach, linking your business across the Out Bristol brand and reaching thousands of LGB&T’s with high disposable income, choose an option below.
One off advertising cost to feature in Out Bristol till June 2017
Full Page
Half Page
£200 148mm (width) 210mm (height)
£100 148mm (width) 105mm (height)
1 Venue Name
Quarter Page
Sidebar
£50 £75 74mm (width) 59mm (width) 105mm 210mm (height) (height)
Venue Address Venue Postcode This is the three line description space you have to say what your venue is, the entertainment on offer and the atmosphere it has for the clients Opening Hours Best Contact Website/Phone/Social Media
Listing £25 approx 49mm x 70mm
Mechanical Data Page bleed 3mm All advertising artwork should be supplied digitally as CMYK 300dpi PDF. Bespoke adverts can be arranged at extra cost if you do not have appropriate artwork available. Terms and Conditions when making a booking This is important information which you must read carefully before booking your advert. 1 These terms and conditions comprise the basis of a contract between the advertiser and de Burca Media Ltd (owners of Out Bristol). 2 Cancellations - cannot be accepted after the advertising booking deadline. 3 Refusal - Advertisements will not be accepted from advertisers who have outstanding accounts with de Burca Media Ltd (owners of Out Bristol) 4 Trades Descriptions- Advertisements are accepted on the assumption that they comply with the Trade Descriptions Act 1968. 5 Copyright - All advertisers shall be responsible for and shall indemnify de Burca Media Ltd (owners of Out Bristol), against all losses,damages, costs and expenses by reason or on account of any libel or infringement of copyright due to copy,artwork and photography supplied by the advertisers used for publication in Out Bristol brand. 6 de Burca Media Ltd (owners of Out Bristol) reserves the right to alter or amend approved adverts without notice to correct inaccuracies. Adverts will placed and positioned at the discretion of de Burca Media Ltd (owners of Out Bristol).
To book advertising or discuss opportunities please contact Leighton de Burca Email: leighton@deburcamedia.com