v19.1
Celebrating 20 Years! 2015 Media Kit outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com
OUTLOOK: OHIO MAGAZINE outlook: ohio
Outlook: Ohio magazine is a monthly, glossy lifestyle and advocacy magazine geared toward Ohio’s LGBT and urban progressive communities. Editorial coverage includes politics, small businesses, arts & entertainment, health & wellness, faith, fashion, sports, interviews, horoscopes, events and community news. outlookohio.com is the magazine’s online counterpart. Boasting 100 times the content of the print publication, the website keeps readers engaged all month long with fresh daily content, news, event photos, contests, polls, videos and reader comments. In 2015, Outlook celebrates 20 years of publishing!
distribution: print & digital
25,000 print copies distributed statewide monthly • 2000+ distribution locations throughout Ohio • 97% pickup rate and a 3.4 pass-through rate 35,000 digital copies distributed weekly • average open rate of 22%
outlook 2015 editorial calendar January 1: Drag February 1: Youth & Suicide March 1: LGBT Business April 1: Sports & Fashion May 1: I ♥ Ohio People June 1: Pride 2015 July 1: Resource Guide / Pride Recap August 1: Home and Gardens September 1: Arts & Music October 1: Sex November 1: Transgender December 1: Health / HIV / Holidays Digital Advertising Rates
Eblasts: • Ad included in weekly eblast: 6¢ per email • Dedicated: 14¢ per email • 52-week presenting sponsor: $20,000 (8¢ per email) Website Ads: $300/month
OUTLOOK: OHIO MAGAZINE PRINT RATE CARD • RATES ARE NET PER INSERTION v19.1 12x 9x 6x 3x open save 18% save 10% gloss (4c only) save 33% save 25% full* $1,809 $2,025 $2,214 $2,430 $2,700 2/3 $1,441 $1,613 $1,763 $1,935 $2,150 1/2 $1,173 $1,313 $1,435 $1,575 $1,750 1/3 $838 $938 $1,025 $1,125 $1,250 1/4 $670 $750 $820 $900 $1,000 1/6 $486 $544 $593 $653 $725 1/8 $385 $431 $472 $518 $575 biz card $149 $169 $185 $202 $225 save 33% save 25% save 18% save 10% specialty inside covers* $2,333 $2,625 $2,870 $3,150 $3,500 outside back cover* $2,667 $3,000 $3,280 $3,600 $4,000 center spread* $4,355 $4,875 $5,330 $5,850 $6,500 *a percentage of advertising sales is donated to The outlook Fund on behalf of customer.
outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com
DIGITAL Eblast Ads
300px W x 300px H 600px W x 150px H
Presenting Sponsor
2/3V
full
OUTLOOK SPEC SHEET
with Bleed
5.563”w
9.5”w x 11.375”h trim Size - 9”w x 10.875”w liVe area - 8.626”w x 10.5”h
1/2h
8.5”w x 4.938”h
8.5”w
728px W x 125px H
x
1/3B
6.646”h
1/3h
Web Specs • 72dpi saved for web • RGB • .jpg or .gif • send to: art@outlookmedia.com
8.5”w x 3.229”h
1/4h
Print Specs • 300dpi or higher • .jpg or .tif (all pdfs submitted will be converted)
• CMYK • no rich black (4c) text below 14pt • text inset 1/8 in from border • send to: art@outlookmedia.com
1/4V
8.5”w x 2.375”h
1/4B
1.969”w
4.125”w x 4.938”h
x
10.126”h
x
10.126”h
10.126”h
2/3h
Web Banners 300px W x 300px H
2.687”w
x
full no Bleed 8.5” x 10.126”
600px W x 600px H
1/3V
1/6V
2.687”w
5.563”w x 4.938”h
1/2V
1/8h
4.125”w x 2.344”h
4.125”w x 10.126”h Biz Card
2.687”w x 1.51”h
x
4.938”h
1/3VB 4.125”w 6.646”h
x
1/6B
4.125”w 3.229”h
x
2015 Art Submission Deadlines Issue Running Art Deadline Issue Running
Art Deadline
Issue Running
Art Deadline
Jan Issue Feb Issue Mar Issue Apr Issue
April 15, 2015 May 19, 2015 Jun 17, 2015 Jul 15, 2015
Sept Issue Oct Issue Nov Issue Dec Issue
Aug 19, 2015 Sep 16, 2015 Oct 14, 2015 Nov 17, 2015
Dec 14, 2014 Jan 14, 2015 Feb 18, 2015 Mar 18, 2015
May Issue Jun Issue Jul Issue Aug Issue
outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com
Demographics OUTLOOK STATS AT A GLANCE With seven primary markets and seven secondary collegiate markets, Outlook reaches a diverse, brand-loyal, travel-minded, luxury-seeking, technology savvy consumer.
10 • 20 •100
outlook readers are 10% of the metropolitan Columbus population, spending 20 cents of every dollar - which equals $97.8 BILLION per year in economic impact. Earnings: Because of higher education levels, societal pressures, and draw toward white-collar jobs, the LGBT consumer is affluent. • $35,511 yearly average personal income for Ohio residents. • $72,468 yearly average personal income for Outlook readers.
• Outlook readers are five-Times more likely to be college educated than the average consumer • Outlook readers are three-Times more likely to be pursuing a graduate degree. Arts-Focused: The LGBT consumer is very artsfocused, spending time and resources to support both performing and fine arts organizations. • Outlook readers are four-times more likely to attend an arts-related performance, gallery opening, exhibit, or performance arts piece in the next 3 months. • LGBT consumers are twice as likely to invest in long-term membership of an arts organization.
Consumerism: GLBT consumers buy early and often because they are economically optimistic, with an understanding that price is what you pay and value is what you get. • Outlook readers pay premium price for premium service. Economically Significant: Based on their • LGBT consumers are five times more to ignore above-average earnings statistic, and the size of the temporary economic conditions, making them population, LGBT consumers are an economically more likely to make no changes to existing pur powerful niche market. chase, travel, or consumer behaviors. • 9.6% of the total population • Controlling 19.2% of economy, • In a 509 billion dollar statewide economy, GLBT Age Diverse: Our readers are age diverse. • 18 - 24: 17% consumers control 97.7 billion dollars in Ohio. • 25 - 44: 45% • 45 - 64: 30% Population: Because of access to education, • 65 & up: 08% services, stable home values in most markets, Ohio is a mecca for the Midwestern GLBT Brand Loyal: When you come to them first, population, with Columbus ranked consistently support causes they believe in, and work with ranked in the top ten gayest cities nationally. them to be a part of their community, the GLBT • The current population of Ohio is 11,570,808 community responds. • The GLBT population of Ohio is 1,110,798 • Outlook readers are four-Times more likely to ▾ Columbus – 15% of general population do business with those who advertise to them ▾ Cincinnati – 8% of general population directly. ▾ Dayton – 8% of general population • 46% of consumers are strongly influenced in ▾ Cleveland/Akron – 9% of general population favor of a company over others because of its ▾ Toledo – 7% of general population positive social image • 49% will not do business with companies that Education: Because of societal pressures to did not meet their standards of social succeed, and draw toward white-collar jobs, the responsibility GLBT consumer is extremely education focused. outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com
Distribution Map 25,000 print copies distributed monthly statewide! 3000+ distribution locations throughout Ohio
97% pickup rate and a 3.4 pass-through rate
Delivered on or before the 1st of every month.
Distribution Breakdown
10,000 in Columbus Metro Area 6,000 in Cleveland/Akron/ Canton/Youngstown
2,000 in Dayton Metro Area
3,000 in Cincinnati/ Northern Kentucky Metro Area
3,000 in Toledo/Bowling Green
1,000 to Universities, GLBT Groups and Health Centers Including these universities: 01 Akron, The University of 02 Antioch University Midwest 03 Ashland University 04 Baldwin-Wallace University 05 Bluffton University 06 Bowling Green State University 07 Capital University 08 Case Western Reserve University 09 Cedarville University 10 Central State University 11 Cincinnati Christian University 12 Cincinnati, University of 13 Cleveland State University
Contacts
WORLD HEADQUARTERS Outlook Media, Inc. 815 N High St, Ste G, Columbus, OH 43215 614.268.8525 phone 614.261.8200 fax ART & AD SUBMISSIONS art@outlookmedia.com extension 1#
14 Dayton, The University of 15 Defiance College 16 Findlay, The University of 17 Franciscan University of Steubenville 18 Heidelberg University 19 Hiram College 20 John Carroll University 21 Kent State University 22 Lake Erie College 23 Lourdes University 24 Malone University 25 Marietta College 26 Miami University
27 Mount St. Joseph University 28 Mount Union, University of 29 Mount Vernon Nazarene University 30 Muskingum University 31 Notre Dame College of OH 32 Oberlin College 33 Ohio Dominican University 34 Ohio Northern University 35 Ohio State University 36 Ohio University 37 Ohio Wesleyan University 38 Otterbein University 39 Rio Grande, University of
40 Shawnee State University 41 Toledo, The University of 42 Urbana University 43 Ursuline College 44 Walsh University 45 Wilmington College 46 Wittenberg University 47 College of Wooster 48 Wright State University 49 Xavier University 50 Youngstown State University
MASTER OF THE UNIVERSE Publisher & Art Director Christopher Hayes chris@outlookmedia.com extension 1#
THE MALOCCHIO Editor-in-Chief / Associate Publisher Bob Vitale bvitale@outlookmedia.com extension 7#
FANCY PANTS Sales Director / Associate Publisher Chad Paul Frye cfrye@outlookmedia.com extension 4#
THE DEADLIEST CATCH Managing Editor Erin McCalla erin@outlookmedia.com extension 2#
outlook media • 614.268.8525 • 815 N High St, Ste G, Columbus, OH 43215 • outlookohio.com
PAYMENT SCHEDULE
outlook media advertising and promotions contract
CUSTOMER INFORMATION
Business Name: _______________________________________________________________________________ Buyer Name & Title: _______________________________________________________________________________ Phone Number: _______________________________________________________________________________ Email: _______________________________________________________________________________ Fax Number: Mobile Number: _______________________________________________________________________________ Street Address: Apt/Suite: _______________________________________________________________________________ City/State/Zip: OH _______________________________________________________________________________
BILLING INFO Payment Type:
Cash
Check*
Visa
IMS
Credit Card__________________
Credit Card/IMS Number:_____________________________________________________________________ Ex Date:____________________________________ Security Code (CVC):_____________________________ Name on Card:______________________________________________________________________________ Street Address:____________________________________________ Zip Code:________________________ Accounts Payable Contact:__________________________________ AP Phone:________________________ *Make Checks Payable to: Outlook Media, Inc, 815 N High St, Ste G, Columbus, Oh 43215
Accounts Payable Email:_____________________________________________________________________
ART / DESIGN INFO
★
Client will supply art
Outlook will design art
Art Contact Name:___________________________________ Phone Number:____________________________ Email: _______________________________________________________________________________________ PRODUCT
SIZE
QUANTITY
RATE
(per insertion)
TOTAL
RUN DATES
0.00 0.00 0.00 0.00 SPECIAL INSTRUCTIONS:
Trade
DEPOSIT due on or before
$
$
2ND PAYMENT due on or before
$
$
3TH PAYMENT due on or before
$
$
4
$
$
0.00 $_________________
0.00 $___________________
TH
PAYMENT due on or before
TOTAL ADVERTISING FEES AND TRADE
TERMS AND CONDITIONS BILLING AND PAYMENT • PAYMENT IN ADVANCE REQUIRED FOR ALL ADVERTISERS. • Customers who do not put a credit card on file for per insertion billing must prepay the entire advertising run by check or money order before the first insertion is published. • Advertisers will be charged a return check fee of $40 per returned check. Credit cards will be charged between the 15th and 20th of the month for the following month’s insertion, and Advertisers will be charged a fee of $20 if the credit card on file fails to authorize. • Accounts on which any charge enters a 30 day past due status shall be immediately placed on hold and no further advertising shall be run for that Advertiser until said account is paid in full. Late fees of 24% annual (2% per month) will accrue. Accounts on which any charge enters a 60 day past due status shall be deemed delinquent. Once an account is considered delinquent, Outlook Media has the right to terminate the contract. Advertisers may also choose to terminate a contract at any time by giving written notice to Outlook Media. Upon termination of a contract, Outlook Media will notify the advertiser in writing, and will bill the advertiser for any unpaid balance on the account, plus an amount equal to one-half of the remaining contract value, and all advertising values will be calculated at the open (non-frequency rate) and any offered discounts or special pricing will be rendered void. All terminated accounts will be sent to collections attorneys for immediate action. Other costs, such as legal fees derived from the delinquency, may be added to the account balance, if collection through the courts is required. GENERAL POLICIES • A contract must be signed by an authorized representative of the Advertiser and an authorized representative of Outlook Media and submitted with space reservation requests. Advertisers understand and agree that rates cited on this agreement are per insertion, unless otherwise specified in writing. Frequency advertising will run consecutively unless otherwise specified above. • Outlook Media art design time billed at $125/hr unless otherwise noted above. All costs for purchasing/licensing commercial art and images will be billed to Advertiser. • An Advertiser may not make cancellations or changes after 9 am on the 15th of the month prior to publication, and all publication artwork and payment in full are due at 9 am on the 15th of the month prior to publication. Notice of cancellation or changes must be submitted in writing. All ads cancelled after the deadline will be billed at 100%. If Outlook Media agrees to accept an ad for publication after the deadline, there will be a 15% surcharge added to the cost of that ad. Further, if Outlook Media agrees to make changes to artwork Outlook Media has produced for an ad or accept a replacement ad from an advertiser that is different in size to the original ad placed after the deadline, there will be a surcharge of $25 added to the cost of that ad. Outlook Media reserves the right to charge for unused space or run
the most recent advertisement to fulfill a contract agreement when no acceptable copy is furnished by the deadline. • Outlook Media will not be liable for omission of any advertisement or for errors on the part of the Publisher appearing in any advertisement beyond crediting the cost of the space occupied by the error. No allowance will be made for errors that do not materially affect the value of the ad. Credit will be applied at the end of the advertising run. No refunds will be made under any circumstances, including prepaid agreements that are not fulfilled by the Advertiser. Notification of error must be made in writing within one week of publication of the error. Verbal notifications of errors will not result in a credit. • Outlook Media will not be subject to any liability whatsoever for any failure to publish or circulate all or any part of issue or issues because of circumstances not within the control of Outlook Media. Furthermore, the Advertiser assumes full responsibility and any and all liability arising out of any claim associated whether directly or indirectly from said advertisement and shall hold harmless and/or indemnify Outlook Media, Inc. and associated individuals and companies for any and all costs arising from said claim. • Positioning of advertisements is not guaranteed and is at the discretion of Outlook Media. Ads are not subject to adjustments, reinsertions, or refunds due to the position in which an ad appears. All rates listed are net. Advertisers are responsible for advertising charges and associated fees in the event an Advertiser’s agency/representative defaults on payment due Outlook Media. It is clearly understood that forwarding an insertion order and/or submitting a signed contract constitutes an acceptance by the Advertiser and agency of all terms and conditions of the current Outlook Media rate card and contract in effect at the time of agreement. • Discounted rates for non-profit organizations are extended only to verifiable 501(c)(3) not-for-profit groups that provide Outlook Media with a copy of their IRS status letter. Discounted rates are not available for purchased “in kind” advertising. The least expensive frequency rate will be used for all political candidates, issues campaigns, and political influence advertising. • It is clearly understood and agreed that advertising and editorial are independent and that no special editorial consideration of any kind shall be part of the sales agreement. Outlook Media reserves the right to add or delete distribution locations and print run without notice to the Advertiser. Said additions or deletions will have no effect on Advertiser’s individual rates unless an across-the-board notice is provided regarding it to all Advertisers. • Outlook Media reserves the right to edit, refuse, cancel or reject any material at any time for any reason. Outlook Media, Inc. holds the copyright to all materials produced by the company. • This Agreement shall be construed and governed according to the laws of the State of Ohio. Advertisers consent to the jurisdiction and venue of any Court located in the State of Ohio, and expressly waive any right to a trial by jury.
This authorization is to remain in full force and effect until Outlook Media, Inc. has received written notification from me of its termination in such time and in such manner as to afford Outlook Media, Inc. a reasonable opportunity to act on it. With my signature, I certify that I have the authority to execute this advertising contract on behalf of the above-named company and I authorize Outlook Media to publish advertising for the company as outlined above. I have read and understand all terms and conditions specified above, and acknowledge that this advertising contract is subject to all of those terms and conditions. My signature authorizes Outlook Media to debit the above credit card as payment for advertising fees, if applicable. My signature personally guarantees payment of this contract.
I agree to the terms and conditions of this agreement
0.00
TOTAL CONTRACT
0.00
Cash
Buyer’s Initials
page 1 of 2
_____________________________________________ Authorized Buyer / Advertiser Printed Name
______________________________________________ Outlook Media Representative Printed Name
_____________________________________________ Authorized Buyer / Advertiser Signature
______________________________________________ Outlook Media Representative Signature
______________________________________________ ______________________________________________ Date Date page 2 of 2 Save Form Submit Order - Submit Order - Submit Order - Submit Order PRINT FORM