SCAPE | Feb 2024 | Retail | Vol. 101 by Paper Plane Publications

RETAIL

F E B RU A RY 2024 V OL . 101

SYSTEMATIC FUNCTION AND AESTHETICS Wall-mounted taps are the sophisticated solution for public and semi-public sanitary facilities. As well as a more attractive aesthetic, they also offer more space for hand washing than conventional deck-mounted solutions and are therefore easier to clean, making them more hygienic in turn.

www.geberit.co.za - Geberit Brenta Washbasin Tap

HARNESS THE POWER SUSTAINABLE LIGHTING SOLUTIONS LIGHT IS ALL AROUND US A BEAUTIFUL AND DYNAMIC FORCE, FAR MORE THAN A SIMPLE SWITCH Sustainability is becoming an increasingly important topic in lighting. The people driving this change are you installers, lighting designers, and facility managers. And with LEDVANCE, you have a partner by your side who will support you with everything you need while doing so: from energy efficient LED lighting solutions to recycling possibilities, up to date information, or tools for an easy switch to LED. Together, we can make sustainable lighting happen. At LEDVANCE, sustainability is not a destination but a continuous journey. It's about more than just being environmentally conscious; it's about reshaping our practices, reducing our carbon footprint, creating collaborative spaces, and promoting ethical business conduct. This includes creating new product ranges, minimizing CO2 emissions through efficient transport facilities, improving demand planning with AI and optimizing our headquarters to reflect our sustainability principles.

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/ FEATURE /

THE POWER OF LIGHT

ight is the essence of any space. It has the power to reach the mind and emotions, and often determines the success of an atmosphere. It is also inextricably linked to our surroundings and more importantly to our environment.

Intelligent illumination Now more than ever, intelligence stands at our fingertips and beckons us to use it to improve every area of what we do. To LEDVANCE, this means transforming light into real savings through intelligent energy solutions and solar technology – a no-brainer in today’s economy! These trailblazers are on a mission to enhance working and living environments with their lighting systems. They’re also committed to contributing to a greener planet, reducing CO2 emissions and waste through the manufacturing and distribution of sustainable products, solutions, and processes. With LEDVANCE’s dedication and ethos, the power of light is in the hands of all those involved on the journey to sustainable and eco-friendly illumination. LEDVANCE arrived in the world in 2016, branching out from the lighting pioneers OSRAM. They might be a young brand, but they bring over 100 years of experience to the table. They’re in the business of manufacturing excellence, born from their innovative spirit and passion for lighting. Since their arrival, they have built up an extensive luminaires portfolio to become key players in the global industry, pursuing human centric lighting (HCL) solutions which have brought them a number of awards. Today, as the world faces groundbreaking challenges and transformations, like the cost of living and energy crises, climate change, and environmental destruction, LEDVANCE has recognised the need to evolve accordingly while still staying true to their mission. As innovators, this means pushing forward to uncover unique and efficient solutions for every challenge, growing as a brand to cater for more than just lighting. True to their new mantra ‘Power Through Light’, it is their passion for lighting that will carry them through this endeavour, with the aim of equipping customers to harness the power of light like never before. As a tool for illumination and power generation, LEDVANCE’s brilliant energy solutions, solar technology, and advanced lighting systems continue to improve every environment with real savings in energy costs. In difficult times, leading names like LEDVANCE have the special opportunity to both improve people’s quality of life with smart and simply powerful products, and to conserve the planet’s resources by finding the right solutions together with their customers. This devoted approach provides the courage and experience to accelerate, converting all these opportunities into reality because what matters most is leaving a world where future generations can thrive. Together, we make change happen.

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/ LEADER /

The Consumer Hath Spoken As the retail realm continues to evolve around what consumers want, we find ourselves on an exhilarating journey. Remember when we all thought online was the new in-store? Digital might continue to gain traction in the world of shopping (I mean, of course), but there is only so much scrolling one can do before you want to see, feel, and experience what you’re buying. The ceremony of shopping is certainly not dead – quite the contrary! The modern consumer is, in a word, WOKE, and guess what… The retail sector is oozing with potential like never before. Embracing cutting-edge technologies such as augmented reality and artificial intelligence (digital mirrors in dressing rooms, LED video advertising, and integrated storefronts to name but a few), architects and designers are crafting immersive environments that captivate and engage consumers on a profound level. These spaces transcend mere transactional exchanges, fostering connections and using their spaces to build brand loyalty with consumers. And let’s not forget about the influence of social media – creating spaces that showcase the consumer in a groovy setting or elevate the aesthetic experience of wining and dining so that we create ‘Instagrammable’ moments.

Ultimately, though, it's not just about aesthetics or functionality; it's about the story. Each brick and beam, each meticulously crafted detail, serves as a narrative thread, weaving together the brand's ethos or the restaurant's message and ideals with the aspirations of its audience. In this symbiotic relationship between architecture and commerce, we witness the birth of spaces that not only reflect our desires but also inspire us to reach new heights. Consumers want brands to get personal and immersive, to stand for something, and this only elevates the world of possibilities. This issue dives deep into the future of retail design, showcasing exciting new bars, restaurants, stores, international concepts, and beyond, while eagerly anticipating what lies ahead. From pop-ups to collaborative spaces, and even brand-new malls, the consumer-driven realm of retail is undergoing thrilling transformations, challenging the traditional notion of what a store should be. We chat to entrepreneurs, iconic designers of some of SA’s most exciting bars and restaurants, and the architects of these inspired new spaces. We’ve reserved you a seat at our table. Right this way…

Ed’s Note.

Q-Bar. Architectural Designer : Yuliya Gaiduk Architecture & Design. Oggie Oak Chevron Living with WOCA Denmark Walnut Oil.

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Navigate 10

Urban Adidas

The Perfect Pour

Adidas Flagship Store

Vrymansfontein by Vondeling Wines

27 Bubbling Over

In conversation with Soda Custom

Optical Illusions

Journey into the Earth

PJ.Lobster Optical Boutique

Experiencing EARTHBOX

39 Retro Realness

The saucy seduction of Fugazzi

Time & Space

Beyond Retail

SND Concept Store

Merino Mall’s Cultural Tapestry

47 16 A Ride into the Retail of Tomorrow The next in automotive showroom design

We Are EGG The story of a store that’s making moves

54 The Next Generation of Retail We Are EGG Rosebank

Colour Me Curious Designing striking spaces that sell

Across three countries where design is booming, we're going beyond local borders to catch a glimpse of the future of retail.

Urban Adidas Adidas Flagship Store By Oshinowo Studio Oshinowo Studio, a renowned architecture firm based in Lagos, Nigeria, has transformed a 1970s building into the inaugural Adidas flagship store in West Africa, situated in Victoria Island, Lagos. The venture, commissioned by ONL Estates through a design competition, aimed to harmonise Nigerian art, culture, and aesthetics with Adidas's global identity. Drawing inspiration from Lagos's vibrant urban culture, the studio's design features clean lines complemented by a textured façade constructed from solid and perforated corrugated aluminium sheets, traditionally used in the city's housing projects. Illuminated with LED linear lighting, the façade creates a visually dynamic effect, adjusting its transparency based on the viewer's perspective.

The retrofit also includes a steel frame and glass extension, solar power system, sewage treatment plant for water reuse, and advanced air conditioning. Retaining existing trees and adding amenities like a basketball court and entertainment stage enhance the store's appeal. Collaborating with Nigerian artists, including Chinelo Ezewudo and Osa Okunkpolor, adds a local touch to the interior design. The store is ultimately a celebration of Lagos’s resilience and cultural vibrancy, creating a hub for sports and culture amidst a retail setting.

@oshinowo.studio www.oshinowostudio.com

Location: Lagos, Nigeria 10

/ PROJECT /

Optical Illusions

PJ. Lobster Optical Boutique

By El Departamento The latest endeavour by PJ.Lobster – a contemporary visioncare company – has been curated by the inspired eyes of El Departamento, a Spanish architecture and interior design studio. Marking the opening of the optical boutique in Barcelona's Born District, the collaboration reflects the brand's evolution from digital-native to a consolidated presence in both e-commerce and physical retail, with El Departamento consistently shaping its store designs. Through brand-conscious design effort, a sophisticated environment emerges, one that integrates PJ.Lobster's essence and technical requirements.

‘From macro to micro’: under this motto, Alberto Eltini and Marina Martín have created a space full of personality and character in just 40 m². The studio found inspiration for this space in the short documentary Powers of Ten by Charles and Ray Eames, in which matter is perceived in its different scales through jumps from macro to micro in multiples of ten, finding patterns, similarities, and plots that repeat at the extremes. The boutique features rough stucco textures softened by washed green tones, stainless steel displays, and micro cement floors, evoking a sense of calm and modernity. Zoning ensures personalised customer experiences, from product display to visual examinations, while bespoke lighting enhances the high-tech ambience. El Departamento's innovative approach sets the stage for PJ.Lobster's coming expansion across Barcelona, Madrid, and Zaragoza, promising a boldly future-forward retail experience.

@eldepartamento.estudio www.eldepartamento.net

Location: Barcelona, Spain 11

/ PROJECT /

Time & Space SND Concept Store By Various Associates Various Associates and Selection of Nonconformist Design (SND) have collaboratively crafted a re-conceptualised retail space in Shenzhen, transporting visitors to an ethereal realm amidst the urban bustle. The focal point of the design is a grand, immaculate dune, evoking a serene escape from modern chaos. This mountain-like structure spans 21 metres diagonally. Free of columns, the structure serves as both a visually-striking exterior feature and a functional interior space for clothing displays and fitting rooms. Meticulous attention to detail creates a dynamic contrast against a quiet backdrop, with organic shapes and raw iron materials. The custom-made display tables, illuminated by shifting light and shadows, offer versatile showcases for the brand's identity and current trends. An innovative lighting system accentuates textures and creates a sacred atmosphere, guiding customers on a unique journey through diverse spaces. VIP fitting rooms feature sensor lights, enhancing the reflection in mirrors and providing an extraordinary sense of time and space. The SND Concept Store in Shenzhen stands as a testament to the brand's distinctive character, offering a narrative-rich retail environment that resonates with customers. It is a silent milestone amidst the cityscape, telling an epic tale of sand and iron through design.

@various_associates www.various-associates.com

Location: Shenzhen, China 12

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/ FEATURE /

The Wood for the Trees

Lucky Bread Menlyn Maine by Earthworld

hen you hear the term ‘timber’, you might think of log cabins or feel concerned about the environmental impact, but these associations couldn’t be more restricting. The truth, and the message that Sawmilling South Africa is sharing, is that timber holds great potential as a primary construction material. Its sustainability credentials make this material a remarkable part of the evolution in engineered wood, launching a movement towards timberbased architecture.

Using renewable, sustainably produced, and certified wood is crucial for decarbonisation and climate change mitigation. South Africa boasts 1.2 million hectares of farmed trees that are grown for sawn timber, poles, pulp, paper, and packaging, with approximately one tonne of carbon being stored per one cubic metre of wood throughout its lifetime. This is especially true for timber, making the carbon-storage potential of a mass timber building highly significant. With our innate human tendency to seek connections with nature, and environments like the forest evoking positive feelings, incorporating timber into public spaces can also collectively channel a similar sense of serenity, joy, and wellness – an ideal achievement in retail and hospitality design. The Lucky Bread Company outlets designed by Earthworld capture the essence of this philosophy. The use of timber throughout the stores resonates with their brand identity, which champions local produce. The material palette is simple and raw thanks to the use of unfinished poplar timber and steel, but pops of colour link with the characteristic red logo and branding to give the aesthetic a bit of the best of both. For Sawmilling South Africa, this approach is a holistic contribution to the design industry. Pioneering for the inclusion of timber as a top construction material with endless advantages, locals like Lucky Bread are seeing the wood for the trees with timber.

South African sawn timber

/ PROJECT /

A Ride into the Retail of Tomorrow 16

/ PROJECT /

shering in an era of infinite imagination, retail is undergoing a rapid transformation. The shopping experience is evolving at a lightning pace, fuelled by the ability to influence consumer psychology and subsequently the industry as we know it. Gone are the days when going to the mall was the only way to indulge in retail therapy. As the tech evolution grows, experiential branding is taking the lead and overtaking traditional retail spaces that only display products. When it comes to design, stores and retail spaces are being revolutionised to meet these limitless new opportunities.

There is no doubt that the era of ordinary, dull shopfronts and interiors is coming to an end, making way for flexible, adaptable structures that can accommodate a wide range of experiences. Successful retail spaces are now taking advantage of the intrinsic analogue aspects of our lives while integrating them with online strategies. The resulting reimagined spaces will appeal to our fundamental human needs for social interaction, physical activity, and sustainability beyond what has existed before. An automotive immersion The design trends for global motor vehicle showrooms are set to follow suit, heading for a similar transformation. Showroom floors are decreasing in size, with fewer cars on display. What's more important now is creating immersive brand experiences that capture the visitor’s attention from the moment they spot them. These showrooms are no longer just places to showcase vehicles; they are becoming dynamic, multi-functional spaces. They serve as community hubs hosting events, workshops, and social gatherings, fostering customer engagement and loyalty.

The intersection of creativity and technology For the future of car showrooms, there is also a clear trajectory towards interactive spatial concepts, leveraging cutting-edge electronic, lighting, and audio technologies. This visionary approach is exemplified in the groundbreaking work of luminaries like Random International and Random Studio. Seamless skins that bend and push material boundaries epitomise the quest for heightened flexibility and transparency in design. These innovations will profoundly impact architectural landscapes, with existing structures repurposed to accommodate brand pods, while temporary installations will proliferate in unconventional locales, ushering in a new movement of experiential automotive displays at the intersection of creativity and technology.

/ PROJECT /

Cross-platform collaborations The latest in South Africa is that outdoor activities are becoming increasingly important in our primarily digital world. We are sure to see more cross-platform collaborations that combine automotive brands, lifestyle elements, and sporting activities. The future of showroom design lies in creating mega-campus projects where buildings blend seamlessly into outdoor environments tailored for hosting a variety of events and activities, whether they are sports-related or cultural. As we move towards experiential retail, the key lies in creating environments that cater to our desires for vitality. By blending physical and digital realms, designers can create comprehensive experiences that go beyond mere transactions, cultivating long-lasting relationships with customers. The future of retail is a vibrant tapestry of sensory appeal, interactive engagements, and sustainable practices, seamlessly blending the best of both analogue and digital worlds.

Renders by Craft of Architecture 18

Michal Korycki Director, Craft of Architecture @craft_of_architecture www.coasite.com

'Innovations will profoundly influence the impact of architectural landscapes, ushering in a new movement of experiential automotive displays at the intersection of creativity and technology.'

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Designing striking spaces that sell

Colour Me Curious Susu Sea Point by Cooked Studio Photography by Lionel Henshaw Photography

/ FEATURE /

ou’re walking down a bustling street and your eyes dart subconsciously from one storefront to the next. You’re not looking for anything in particular, but it’s a given something will grab your attention. And what is most likely to catch your bored gaze? It’s that burst of visual boldness, isn’t it? Think about it: the golden arches of McDonald’s, the iconic simplicity of Zara’s black-on-white – these colours aren’t chosen by accident. They’re carefully selected to make passersby feel a certain way and keep very select types of customers, both new and old, signing up as life-long loyalty members.

Brand-candy Whether you’re a design professional or an everyday consumer, colour affects us all in a similar way, conjuring associations and inciting specific moods. Colour isn’t just eye-candy, it’s a branding ninja – a tool on the belt that demands consideration but ensures captivation. As designers, our responsibility lies in this strategic use of colour, tone, and contrast, finding that sweet spot between wow-factor and practicality. Colour is an incredibly powerful device we employ to help retailers stand out in a crowded marketplace. By aligning colour with brand values and aspirations, we create cohesive narratives that resonate with target audiences and drive sales.

MEL COOK Founder & Interior Designer Cooked Studio @cookedstudio www.cookedstudio.com

Belvedere by Cooked Studio, Photography by Andrea Scafturis, AS Photography

Susu Tygervalley by Cooked Studio, Photography by Lionel Henshaw Photography

/ FEATURE /

The Cubby Hole by Cooked Studio

Consumer colour codes I love getting curious about the preferences and cultural influences of my client’s customers. Experience has shown it’s essential for creating spaces that feel irresistible, unique, and sincere; by tailoring colour choices to reflect their tastes and sensibilities, we can create immersive experiences that speak directly to their hearts and minds – isn’t that rad? The Susu stores have been a classic example of this. We worked each store concept around its demographic. Camps Bay became a Swimming Club because of the summery, seaside vibe of the setting and its touristic nature. Sea Point has a premium airport/ firstclass lounge concept to suit the higher LSM demographic, whereas Tygervalley channels an 80s-style drive-through because of its expressstore nature, being located in the mall food court. The Fat Ginger was another colour-coded example as the space had slowly been converted from an old Irish keg pub to an upper-end gastro bar. We had to be mindful not to change too much too quickly so that regular clientele could grow with the new brand. Our choices needed to feel welcoming and unpretentious, while creating a feeling that their beloved space had been upgraded to a cooler experience, and all they had to do was simply show up at their local hangout.

Susu Tygervalley by Cooked Studio, Photography by Lionel Henshaw Photography

A story in shades As we look at the possibilities for the tints and tones of tomorrow, the role of colour in retail spaces may undergo a profound transformation with the rise of technologies like AI and AR, causing us to perceive colour in new ways. Colour may even take on new dimensions of depth, interactivity, and personalisation. The possibilities are as endless as the colour wheel itself. Whichever way we see this element evolve, it stands true that when colour is considered with deliberate intention and is used to purposefully translate a concept, rather than simply follow a trend, the way it affects the consumer will remain a consistent tool for timeless emotional response in the retail sector. We are social beings who are drawn to different hues and tones throughout different periods of our lives for a reason, which is essentially why trends exist – they’re there to tell the stories of that period in time. Whether I’m designing for Gen Z or nostalgia-loving seniors, understanding the shades that make them tick is key. It’s the essence of speaking their language, communicating with colour to create inviting spaces that sell.

SUPPLIERS Paint: Plascon, Dulux | Flooring: Tilespace, Pudlo

/ FEATURE /

Excellence Every Time – That's a promise! Nothing operates quite as smoothly as a project built on efficiency and professionalism. Despite the challenges that are presented daily in the current environment, there’s one thing no professional should have to excuse, and that’s poor quality and poor service. You’ve seen the store structures that suffer because of it, and you’ve had the close-calls on your own malls, but you’ve never had a partnership quite like the one that is here to raise the bar forever.

Plascon's 360° Partnership Pledge is the mark of assurance that puts architects, designers, contractors, corporates, and property developers at ease in a way that is transforming how projects are approached in the retail (and every other) sector. Tailor-made A project wouldn’t be a project if it didn’t bring its own special set of challenges to the party. Plascon is well acquainted with this routine and commits to tailoring an approach uniquely suited to each of its partners, for coatings both inside and out. Their system is specialised to cater for environmental and aesthetic requirements, meaning you’ll have everything covered faster than they can shake your hand. Every step of the way Plascon's commitment goes beyond mere product supply or basic advice. Their team of professionals is dedicated to walking alongside you on the journey to your best build. From assessing environmental and substrate conditions to choosing the correct coating system, The Pledge holds it all in the palm of its hand, offering peace of mind to every member of the team. Tried and tested This alliance is no ordinary statement or fleeting promise; it is a mode of action. The Plascon team regularly visits sites, tracks development, assesses workmanship, compiles reports, and determines quality, guaranteed. As a result, the 360° assessment is an absolute advantage in ensuring efficiency by masterfully executing a world-class service. Excellence assured Plascon's priority is not only the assessment of quality and management of procedures as the project is in its planning and building stages. This partnership goes much further, offering support in advance to ensure that areas have been correctly referenced and painted, and far into the future, confirming that the final product meets all necessary requirements. Regular follow-ups and access to maintenance services means that this partnership is one of the highest value – it is an everlasting investment. In an industry where no project survives without confidence and assurance, we know that architects, contractors, corporates, and developers need a level of quality they can depend on. From high-quality building materials to professional service, there’s one partner that proves their reliability for every sector, every time.

www.plascon.co.za

Photographer: Maxine Elphick Photography

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Bubbling Over

The Attic

In conversation with Soda Custom

/ INTERVIEW /

BO-VINE

rom ambient restaurants and clubs to contemporary bars and boutiques, Soda Custom is on our radar for their captivating and cool interiors. Their repertoire includes dining hotspots like Grand Pavilion and RIKŪ Chef’s Counter, as well as nightlife hubs like Coco and Sneaker Cartel (and that’s only the tip of an exceptionally stylish and very prolific iceberg). We recently had the privilege of sitting down with co-director of Soda Custom Gregor Bremer to find out: What does it take to design electrifying spaces that captivate the client and the consumers, and where could hospitality interior design be headed next?

The Nines Rockets Durban Beach Club

SONNY AND IRENE

/ INTERVIEW /

You’ve designed a collection of the best restaurants, bars, and clubs that are all crowd favourites, but where will we find the Soda Custom Team having a drink? We love to frequent Bo-Vine, and The Attic afterwards, for a full sensory overload.

From conception to completion: how does that look? I'm proud to say that we have a very streamlined and efficient approach, and boast one of the quickest turn-around times in our industry. Taking a brief, designing the space, sourcing materials, and then receiving client approvals normally takes around 2-3 weeks. Once we have that, we commence with the turn-key implantation and site works which, depending on the scale and specification levels, would take approximately 6-10 weeks to be ready for opening to the public. How has hospitality interior design evolved since Soda Custom began working in this area of the industry? I've found that the hospitality industry was missing the need to make patrons leave a space feeling beyond content. For me, restaurants need to not only have a jaw-dropping interior, but all other elements need to work harmoniously, from the food and the music all the way to the service, to leave you with a lasting impression and experience of the venue. To achieve this, I prioritise getting fully involved in all facets of the business we are designing, which helps enhance all elements to ensure that patrons leave with all their senses fully satisfied.

When working on restaurants, does the menu influence your design choices? The menu often gives a great direction of the design concept; it’s important to take into account all aspects of the design. A perfect example of this is Surfshack, which is a laidback, seaside diner specialising in cocktails, shareables, and light bites with a wood-fired pizza oven. Keeping this in mind when designing Surfshack, we decided that it needed to capture the essence of beachside dining, providing a welcoming and casual experience for locals and visitors seeking a taste of the surf-and-sand lifestyle, achieved through a light sand colour palette, beachy umbrellas, and lots of wood accents.

Which design elements influence these kinds of spaces the most and demand priority when designing with the consumer in mind? LAYOUT. Always layout. Before anything else, it’s our job as the designers to make sure that the layout makes the most sense, and the flow of the entire space works perfectly. You can have the most beautiful restaurant, but if there’s no flow, it will never work. Once the layout is perfected, the next element that makes a huge difference is lighting. Lighting creates an ambience that no other design element can achieve.

@soda_custom www.sodacustom.co.za 31

/ INTERVIEW /

Gregor Bremer

'My design approach is almost always inspired by the environment in which the venue is situated, like the ocean, the mountains, an urban landscape. But this doesn’t mean we can’t make a venue the complete opposite of its environment.'

Surfshack

/ INTERVIEW /

What is a key source of inspiration across every project? My design approach is almost always inspired by the environment in which the venue is situated, like the ocean, the mountains, an urban landscape. But this doesn’t mean we can’t make a venue the complete opposite of its environment. Bo-Vine shows that a seaside restaurant doesn’t need to be light and beachy, but can pull off dark and moody, too.

Are there any timeless design narratives that we’ll find incorporated across your projects? Certainly! I believe in weaving timeless design narratives into every project, creating a consistent thread of aesthetic and functional excellence. Some enduring design principles you'll find incorporated across Soda's projects include elegance in simplicity, where we embrace the notion that less is often more. Our designs feature clean lines, uncluttered spaces, and a minimalist approach that stands the test of time. Functionality as a foundation is essential because timelessness, for us, goes hand in hand with practicality. I prioritise functionality in design, ensuring that each element serves a purpose while maintaining a visually pleasing and cohesive aesthetic. I also integrate nature-inspired elements, recognising the enduring beauty found in the organic world. Whether through the use of natural materials, greenery, or natural light, the projects often incorporate elements that connect inhabitants to the timeless harmony of the environment. Finally, quality craftsmanship: I'm committed to quality in every detail, from the selection of materials to the execution of the final design. Craftsmanship is integral to the process at Soda, ensuring that our projects not only withstand the test of time but also age with grace and are durable (especially in such high-traffic areas).

What does the average day in the Soda Custom studio look like? We are not your average turn-key design studio. The team is extremely close, which works so well for us – fostering a collaborative and dynamic environment. An average day at the Soda Custom studio is characterised by a seamless exchange of ideas, where each team member's unique strengths contribute to the creative process. The familial atmosphere not only promotes open communication but also enhances our ability to adapt swiftly to challenges and embrace new opportunities.

/ INTERVIEW /

Do you have a favourite project you’ve worked on? Sonny and Irene really stands out to me. It’s something completely different to what our usual ‘style’ is, and really allowed us to be creative in a completely different way. It celebrates café-style classics with a contemporary twist. It is set in a perfect palette of organic greens with pops of soft pink and gold, finished in natural timber, marble, and plush velvet with Art Deco accents. It’s a classic with a kick that is really distinct from our other projects. How do you want people to feel when they’re sitting in a space you’ve designed? This is a very important question, as I put a lot of emphasis on the FEELING you get when sitting in one of our restaurants. Sometimes it’s not about the most intricate design, but rather the feeling of comfort, warmth, and a sense of belonging. I aim to create an atmosphere that resonates with a positive and inviting energy, making guests feel at ease and connected to their surroundings. Ultimately, I want people to feel a harmonious blend of relaxation and excitement, fostering memorable moments and a desire to return to our uniquely-designed spaces.

As for what is brewing in Soda’s studio right now... it’s ‘all under wraps at the moment’, but take it from us – there are many stellar tricks left up Soda’s sleeves as they map out the future of curating consumer interiors. 36

facebook: @sodacustom instagram: @soda_custom wwww.sodacustom.co.za +27 21 683 7140 info@ceramica.co.za

www.ceramica.co.za

SONNY & IRENE designed by SODA CUSTOM

featuring wall tiles by CERAMICA featured tile: Karma Green (above), Manacor Subway White (left)

Fugazzi: Think bright red and baby pink outlined with thick black lines, cone bras, and pasta sauce. It is an easy Sunday afternoon and wild Friday night, a family outing and an after-work party, the best of both all rolled into one. Nonna would be proud.

RIKŪ: Taste Curated. Welcome to the RIKŪ Chef’s Counter, where visionary Rikku O’Donnchu guides you on a culinary expedition that reinvents the borders of flavour.

The saucy seduction of Fugazzi

R Re t ro

ln e ss

/ PROJECT /

Size: 266 m² Cost: Approx. R8 million Completed: 2023 Location: The Zone @ Rosebank, Johannesburg

hat do you get when you pluck the spirit of an Italian diner from a cozy corner in New York and place it in the cool suburb of Rosebank, Johannesburg, with a touch of cultural iconography and a whole lot of red? Certo – Fugazzi! Dripping in saucy seduction, Fugazzi was designed to channel the return of all things retro only a crimson booth can inspire. As a curation which inspires in its patrons a nostalgia that has never felt quite so modern, Sketch Interior Architects have produced an admirable nod to the charm at the heart of this special meeting place.

Fugazzi finds itself seated in a central and eye-catching location within the Rosebank retail scene. The spot was previously designed for and used as a Puma store, after which it turned into a pop-up KFC concept store, and lastly (and briefly) an art gallery... but that was all before the prime potential for a restaurant was recognised. The site was originally intended for retail purposes, meaning that the infrastructure was not ideal and lacked key elements that any restaurant needs: an appropriately-sized DB board and gas connection for the kitchen equipment, as well as extraction and restrooms. Essential to Fugazzi’s design was not only visual appeal but also functionality, and so these missing elements were crafted and added to make the restaurant run like a well-oiled machine that maintains its allure. ‘Red sauce joint’ meets Joburg The team at Sketch were tasked with designing a ‘red sauce joint’ (pizza, pasta, all those good things) the SA way. In the heart of Rosebank, Johannesburg, the small restaurant space had to include a minimum of one hundred seats, a feature kitchen, a showstopper bar, and a lively seating area. It was to be an all-day diner-style restaurant that offers breakfast, lunch, dinner, the cocktails that accompany them, and the desserts that follow. The cherry on top of these offerings was to be, naturally, the style – fun and vibrant but still approachable, open to anyone looking for a fresh take on the quick-stepped diner style of yesterday. To achieve this, Sketch chose mid-century modern as the backdrop and layered it with a tongue-in-cheek 1980s atmosphere. They wanted to reimagine both classic and disco, Tom Selleck and Madonna, Eames-level design, and NYC lived-in rustic. Think bright red and baby pink outlined with thick black lines, cone bras, and pasta sauce. It is an easy Sunday afternoon and wild Friday night, a family outing and an after-work party, the best of both all rolled into one. Nonna would be proud.

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SUPPLIERS

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The name is a derivation of the slang term ‘fugazi/fugazy’, said to have been initially used by Italian communities in New York and New Jersey before becoming a part of the urban dictionary thanks to the film Donnie Brasco in the 1990s, which refers to something as fake or messed-up. The irony: there’s nothing false about this fine feasting facility. No artificial (design) ingredients With this concept as the driving force, Sketch was determined to design a space that would embody it wholeheartedly. Because of the limited space, every millimetre was precious, every nook and cranny utilised (not unlike the true nature of a New York diner). The project was pursued alongside client Garry Hollywood from Colada Club and graphic designer Leanie Nortjé from Fount Studio to create a brand that would transition seamlessly from its graphic identity to the built environment as a flawless restaurant experience. The most notable example of this integration is the gallery wall installation featuring custom graphics inspired by vintage Italian settings and culture, and iconic posters from the ‘80s and ‘90s. Other elements that were key in realising the mood and look were the custom-designed shopfitting for the bar, the booths, the exposed kitchen, as well as custom-designed bar chairs and lights. Almost nothing is off the shelf in the Fugazzi design; everything is bespoke and specially made for this project or customised to fit the bill.

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On a mission to make Mamma proud The site may never have been intended to accommodate customers in this way, but once the makeover began, Fugazzi progressed in leaps and bounds (with the total turnaround time being only 7 months). Walls were reconstructed to meet the necessary fire ratings, a portion of the ceiling had to be modified to allow for the glass brick collage that makes up the façade and feature entrance, and interior illumination had to be reimagined to bring the design intention to fruition. Sketch didn’t stop there with the mission for creating magic. For a restaurant that was made to seat hundreds of people every day, the aesthetic also had to be durable in its divinity. The choice of key materials such as genuine leather upholstery, stained oak wainscoting, and glass brick walls makes for subtle practicality at maximum beauty. Walking out with memorable Bolognese stains and flashes of disco decadence gleaming in your eyes, if there’s one thing that will stay on everyone’s lips after a night at Fugazzi, it can only be: ‘Arrivederci!’

Enrike de Wet Founder & Interior Architect Sketch Interior Architects @sketchintarchs

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The story of a store that’s making moves

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n a path that is redefining retail spaces, We Are EGG has emerged as an out-of-the-box chain of stores for the next generation of design. This brilliant endeavour is the innovation of Paul Simon (YDE) and Arie Fabian (Fabiani) – a combination that already speaks volumes. The initiative is unlike anything the country has seen before, taking the idea of offering a broad range of products and making the shopping experience bespoke and memorable. With this brand being a fresh and fiery topic in the retail scene, we chatted to Paul to get the lowdown on how this stroke of genius came to be.

We Are EGG is nothing short of revolutionary. Tell us how the idea came to you. We Are EGG was conceived during the tumultuous times of the pandemic. In the midst of chaos, the idea emerged as a celebration of resilience and creativity. My co-founder Arie and I saw an opportunity to bring together fashion, beauty, homeware, accessories, jewellery, and footwear under one roof – a retail haven, a sanctuary of style. What inspired the interior design style that you chose for the stores? The design style draws inspiration from the fusion of modern minimalism and ambient lighting. The decision to create a curated, elevated retail experience was driven by the desire to redefine the traditional shopping environment and make it an adventure in itself.

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Once the concept was ready, how did the rest of the project proceed? Once the concept took root, the project unfolded organically. It was a symphony of collaboration, where every team member played a crucial role. We prioritised a seamless flow from idea to execution, ensuring each store retains the essence of We Are EGG while adapting to its unique surroundings. Each store offers multiple experiences beyond the shopping aspect. How do you choose these experiences? It is an art. We aim to strike a balance between uniqueness and resonance with our brand ethos. It's about creating an immersive environment where customers not only shop but also engage with the lifestyle we curate. Our stores boast a greenhouse, a haven of greenery rarely seen in retail spaces, and we've introduced piercing studios and a beauty salon for an experiential touch. We regularly have DJs play in our centre court in Rosebank, week in and week out, to create that vibrant atmosphere while customers browse the store. Sometimes people visit us just for the music.

What do you imagine for the future of retail spaces and how do you hope your stores will influence that? I envision retail spaces becoming experiential hubs. Our stores are at the forefront, influencing this shift. I want us to continue redefining the boundaries, ensuring that each visit is not just a transaction but an exploration of style and individuality; where each visit promises something new and exciting.

With the opening of the Rosebank and V&A stores, were there specific design elements or changes made to enhance the overall shopping experience? The Rosebank and V&A stores allowed us to experiment further with our design language. We fine-tuned elements to enhance the overall shopping experience, tailoring each store to its unique location while maintaining the core aesthetic that defines We Are EGG. What is essential for an experiential retail store to succeed? In this evolving retail landscape, adaptability is key. Success lies in understanding the pulse of your audience, providing unique experiences, and staying true to your brand's identity. It's a delicate dance between innovation and authenticity. How do you maintain the cohesive and distinctive visual identity that the EGG stores are known for? Achieving a cohesive visual identity across diverse sections is a meticulous process. I focus on maintaining a harmonious design language, ensuring that each section complements the others while maintaining its distinctiveness.

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Are there any sustainable or eco-friendly design aspects incorporated into the stores? Sustainability is a cornerstone for EGG. From strictly using paper bags to incorporating moss for a sustainable look and feel, we're committed to eco-friendly practices. Are there any emerging trends or technologies you are excited to incorporate in the future? I’m enthusiastic about integrating augmented reality and interactive technologies to elevate the customer experience. Embracing innovation while preserving the charm of physical retail is a thrilling prospect for us. Which design elements or concepts have proven particularly successful in enhancing the overall retail experience? Elements like interactive displays, personalised styling services, and our experiential additions have resonated exceptionally well. However, it's an ongoing process of refinement; not every concept is an instant hit, but each one teaches us something valuable. How do you tailor the designs and concepts at the different EGG stores to meet the preferences of different target markets? We tailor designs by incorporating local influences and understanding the preferences of our diverse customer base. It's about celebrating individuality while fostering a sense of community. How does collaborating with local artisans bring a sense of community to the interior? Collaborating with local artisans and sourcing materials from the community is vital. It not only supports local talent but also adds a genuine touch to our stores, fostering a sense of belonging. Where to from here for We Are EGG? The journey continues! We're exploring new horizons, constantly innovating, and bringing the essence of We Are EGG to more locations. Stay tuned for more surprises, more style, and more EGG-citement!

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The Next Generation of Retail

We Are EGG Rosebank 54

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Size: 3000 m² Completed: 2022 Location: The Zone @ Rosebank Shopping Centre

rom Veldskoen and Yuppiechef to Checkers and Sportscene, TDC & Co (The Design Company) have a wellstocked portfolio of vibrant triumphs. With a philosophy that seeks out the fun in design, it’s no surprise that their work is setting the bar for retail interior curation. The Team sees ‘& Co’ as essential to their practice, prioritising collaboration to constantly pursue unique approaches. The ultimate example of their futureforward style? Their teamwork with We Are EGG to design one of the most innovative store concepts in the country.

Many South African malls tend to offer more of the same with every opening. There isn’t much innovation and creativity in these spaces, and that’s something retail pioneers Paul Simon and Arie Fabian decided to change with their EGG concept. Presenting a 21st-century update on the classic department store, it is an omnichannel experience focussed on a collective of brands that collaborates, co-evolves, and co-creates – an opportunity TDC & Co couldn’t pass up. TDC & Co’s most recent We Are EGG project is situated in the up-and-coming cosmopolitan suburb of Rosebank. Appearing in this location, the store provides consumers with an incredibly exciting shopping destination where they can explore, experience, linger, interact, and enjoy unique quality offerings by local and international brands. An immersive exploration The task at hand for TDC & Co was to create an enchanting destination designed to immerse customers in a curated world of fashion, beauty, jewellery, and culture – an inspirational place to meet, explore, and shop. Having already worked on the first store in Cavendish, they were well-poised to take on the Joburg iteration and hit the ground running. The collaboration consisted of a team providing a scope of services that spanned Brand Design, Interior Design, Technical Documentation, and Project Procurement, with We Are EGG working alongside them during the design and brand vision conceptualisation. Hitting the ground running The starting point for the concept was the idea of a collective. TDC & Co wanted to create an inspiring space, made up of a beautiful assemblage of elements that enabled these thinkers, designers, and artists to showcase their talent. EGG is a place of constant change, and the response is inspired by adaptability and flexibility, multi-faceted and interchangeable. It allows for retail sustainability in all senses of the word – meeting the needs of the shopper and the world as they evolve and transform. Features in innovation A strategic approach to visual innovation is what helps to draw people in and keep them there – ‘Instagrammable’ spaces, enticing walls, functional art, and bold merchandise. To utilise the space for consumer entertainment and interaction, elements were added which allowed customers to play, take selfies, engage in art, sports, and music, and attend demonstrations and launches.

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The space was converted from multiple retail shops into one space with an atrium of greenery in the centre of the store and a blue skyline flooded with natural sunlight. The entrance incorporates the quintessential We Are EGG-shaped entrance, opening a dark and inviting tunnel of a portal to the invigorating space. TDC & Co has made their name synonymous with a new approach to retail design whilst elevating standards of customer experience in store that undoubtedly compete in the international market. As retail design continues to transform, this brilliant team’s influence reveals how welcome this brand energy of creating collaborations with lesser-known and smaller brands will be in the future of retail design. By giving them a place to be showcased with the flexibility to create their own image, while maintaining a cohesive brand aesthetic, a path is cleared to an invigorating tomorrow.

@tdcandco www.designcompany.co.za

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Shopping the Taps of Tomorrow Elegant and touchless, Geberit’s Brenta and Piave Washbasin Taps offer a new level of hygiene, water conservation, easy installation, and customisable settings. Along with beautiful chrome-plated brass housings, these gems use a unique water flow system to ensure even flow and cleanliness – the ideal in the retail sector.

Perfect for public Wall-mounted taps with enough space between them to wash your hands: this image is often precisely what sanitary engineers, architects, and operators envisage when planning public or semi-public sanitary facility projects. Electronic washbasin taps are a go-to in spaces like malls and restaurants, but because of the high-traffic nature of these spaces, taps have to be reliable and durable, so selecting the right solution is essential. A solution for touchless taps With its modular tap system, Geberit has developed an impressive solution for the problems that often come with touchless washbasin taps. All electronic components, with the exception of the IR sensor, are protected from moisture in a separate function box, built in under the washbasin behind the wall, which enables amazing new possibilities for tap design. The Geberit tap system is available for use with mains or battery operation, as well as generator units. The systems can also be equipped with or without a mixer. Bright chrome-plated surfaces and a compact design make the taps easy to clean and maintain, as well as beautiful to look at – the epitome of sanitary sophistication!

About the Designer Christoph Behling is the mind behind this grand design. His background in industrial design spans more than two decades, having garnered experience globally in locations like Stuttgart, Tokyo, and London. His work with Geberit comes as no surprise, as his skills are known to cover water sanitation of the highest quality, amongst many other industries. Having previously taught the Masters course in Design Products at the Royal College of Art, and being the curator and co-founder of the annual Sustain exhibition at the London Design Festival, public hygiene is in the best hands with Christoph Behling and Geberit. 59

www.geberit.co.za

El Departamento: Blending contemporary elements with experimentation to challenge established norms and propose a new vision.

We Are EGG: It is an art. We aim to strike a balance between uniqueness and resonance. It's about creating an immersive environment where customers not only shop but also engage with the lifestyle we curate.

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The Perfect Pour

Vrymansfontein by Vondeling Wines 61

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Size: 1844 m² interior, 940 m² exterior Completed: 2023 Location: Paarl, Western Cape

working almond farm in the Suid-Agter Paarl area, Vrymansfontein is a historic jewel that has been given a renewed sense of purpose by Vondeling Wines, having recognised this neighbour as a foundling in its own right. Following its winding history, Vrymansfontein now offers a culinary journey in a spectacular setting designed by none other than Source IBA.

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The site is a large (260 ha) working farm in the Paarl Cape Winelands, 45 minutes from Cape Town. Established in the late 1600s, the farm was previously home to a series of buildings, some in use, others in various states of disrepair and even vacant. Immediately seeing the potential that lay across the land, the new owners commissioned design firm Source IBA to guide them on a journey of reinventing the space, initially as a tasting facility for a nearby wine estate which they also own, and later as an extensive wine tasting and hospitality destination with a variety of indoor and outdoor dining options. Reimaging the Cape Winelands experience Source IBA worked closely with their associate branding team and the owners to develop a concept that reimagined the ‘South African winelands experience’, keenly focussed on embracing the site’s history in a modern way. Vrymansfontein consists of several distinctive food and beverage spots, including the fine dining restaurant Scape, the alfresco dining and bar area The Tree Bar (complete with five mature trees providing a canopy overhead), and The Tasting Bar, where the client’s Vondeling Wines are showcased and sold. While each has its own design personality, the three function as a cohesive and contemporary whole.

A process in preserving the past The endeavour not only reimagined the landscape while honouring it; it also opted to include the original central building as a focal point, rather than demolish it. Source IBA’s design direction took its leave from a celebration of existing elements, seen in exposed brickwork and the likes of ‘klompie’ clay bricks on the outdoor deck, taking after what was once used in historical homesteads throughout the country. The pitch and design decision process was finalised over the course of approximately four months. The process of fitting the space was approximately seven months (with a further two months for finessing and snags) and Source IBA worked closely with many suppliers to custom design and commission a host of elements, including joinery, lighting, furniture, and importantly, the art. The artworks throughout Vrymansfontein are by local artist Rose Williams and consist of a collection of seven large original oil paintings commissioned by Source IBA. The brief to the artist was to depict the views from Vrymansfontein and of other farms that are part of the Vondeling family of farms, thus bringing in the thread of the wines sold at The Tasting Bar.

MEET THE TEAM Client: Vondeling Wines | Interior Designer: Source IBA | Architect: Rick Stander | Landscape Designer: Corne Scheepers, Inzuzo Landscapes | Photographer: Sean Gibson

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For the love of local Source IBA chose a polished Cretecote finish for the outdoor undercover floors, which celebrates the colour palette and textures of the local surroundings. Oak was the joinery material of choice, from the glass-walled cellar to the slatted timber ceiling inside Scape. For added sensory interest, traditional ‘klompie’ bricks were used in The Tree Bar, while deep green and dark blue tiles line the walls. The client was also passionate about maintaining a strong commitment to sustainability on the farm as a whole, which included the choice of materials sourced and used in the interiors. Source IBA’s response was to work closely with local craftsmen who use materials with traceable journeys, including cork and the oak which features in the joinery and fixtures. A fascinating and much-talked-about element inside Scape is the unusual and impressive trees that make up the canopy. Although the trees are real, the natural light is not consistent, and so the real tree trunks were dressed with preserved eucalyptus leaves – a striking case of the outside being brought indoors with a natural beauty. The language of interiors A stand-out achievement for Source IBA is how the complex brand story of a new era for a centuries-old farm was brought to life so successfully by the interior language. The public response to the interiors and relationship to the view is further testament to the success of the project. However, it wasn’t achieved without its share of challenges. One of the wettest winters in the Western Cape caused delays in the exterior building process, which subsequently caused delays on the interior fit. The last part of the fitting was also completed amidst staff training for the hospitality offerings and other wet work installations, making the process no easy feat. Uniquely positioned overlooking a serene valley, with Table Mountain dazzling in the distance, the majesty of the landscape informs the design of the interior and exterior dining and tasting experiences. At Vrymansfontein, every detail is infused with and embraces the view, inviting the outdoor surrounds inside for a spectacular affair.

Source IBA @sourceiba www.sourceiba.co.za

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Journey into the Earth Experiencing EARTHBOX 69

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Size: 24 metres long, 5 metres deep Completed: 2023 Location: Lourensford Wine Estate, Somerset West

n unmatched experience that guides guests through a world of artistry, ancient geology, and landscape engineering has taken Lourensford Wine Estate to an unprecedented new level. This underground structure known as EARTHBOX offers the chance to travel through layers of time to explore the world beneath us – a first of its kind by experiential studio The Dream Commission. An inspired new take on consumer engagement, EARTHBOX is reinventing the industry’s understanding of consumer-centric design.

EARTHBOX was designed by Founder and Director of The Dream Commission Marina Busse and Creative Director Brad Baard as a temporary structure to grant visitors a glimpse of history as etched in the earth’s walls under Lourensford Wine Estate. Their challenge was to create this unconventional experience, doing no more and no less than would help deliver an immersive experience of unhindered contact with ancient raw earth. This would be realised through a chamber of 24 x 5 m with exposed raw earth walls. Given the temporary nature of the project, the team also needed to understand how everything would be removed and then be repurposed or reused in some way after the experience reached its end date, such as the reuse of components like steel roof trussing as part of remediating the site in the future. A sensory immersion The ultimate purpose of the space is to allow for an immersive, sensory human experience – a visceral, physical connection with oneself and the earth. EARTHBOX invites people to feel the effect on their being as they walk into a very dimly lit raw earth chamber and down a long, curved ramp. It’s a space that invites calm and contemplation as an antidote to an increasingly technologically-driven world and the loudest time in history. Along with a connection to the earth, the space also invites connection with others, facilitated through the events programme EARTHBOX Music: Sunday Sessions and the Chef Series, where rising talents are invited into the space to connect with the audience and guests in a very intimate and magical way. Earth: The hero The prime material and the hero of EARTHBOX is, of course, earth itself. The 360-degree feature walls that surround visitors in the chamber are made from pure earth — specifically, reworked residual Malmesbury soil, with transported soils above that. The build and design were entirely planned around keeping the lower section of the excavation raw, uncovered, unmediated, and intact.

MEET THE TEAM Designer: The Dream Commission | Structural Engineer: Henry Fagan & Associates | Landscape Designer: Heimo Schulzer Gardens | Photographer: Gary van Wyk, EARTHBOX

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'The beauty of the earth's layers was continuously revealed throughout the process; yellow ochre clay near the surface, red dappled lateritic soils deeper down, prehistoric pebble beds, and gullies carved through them.'

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@earthboxcapetown www.earthbox.co.za

@thedreamcommission www.thedreamcommission.com

SUPPLIERS

The beauty of the earth's layers was continuously revealed throughout the process; yellow ochre clay near the surface, red dappled lateritic soils deeper down, prehistoric pebble beds, and gullies carved through them. Expert colour consultation with artist Nathan Honey yielded a sympathetic colour treatment for the water barrier layer of shotcrete, softening its appearance and allowing it to feel more ‘of the earth’. As the intention was to create a completely immersive experience and to give the visitor an actual sense of walking into the earth, putting earth on the roof was a key component. The weight of the earth on the roof dictated the design and meant that trusses needed to be much closer together to be able to hold the weight of the 20 cm layer of topsoil required for grass to grow effectively. The final structural design by Henry Fagan created a 25-tonne structure to carry 250 tonnes of earth. A reminder of what has gone before us, and what is likely to follow, EARTHBOX is a consumer space of the future, one that allows visitors ‘to have memorable experiences that help reignite a sense of childlike wonder. Even if just for a day. Or a moment,’ (Marina Busse), and we couldn’t agree more.

Merino Mall’s Cultural Tapestry

Size: 28 600 m²

Beyond Retail

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At the core of Mpumalanga's Gert Sibande District, where the sun kisses the land and whispers stories of generations past, lies the quaint town of Ermelo. Here, time moves to the echoes of centuries of prosperous agriculture, with Merino sheep farming prevailing and etching its legacy into the very fabric of the landscape. Amidst this tradition, nestled in the northeast of the province, there once stood a proud emblem of the town's heritage—a grand showground. But now, along Voortrekker Road, where history once grazed freely, a new chapter unfolds.

MEET THE TEAM Architect: MDS Architecture | Main Contractor: Mike Buyskes Construction | Development Manager: Moolman Group, Abland | Civil & Structural Engineer: DG Consulting Engineers | Quantity Surveyor: Matla Consultants | Electrical Engineer: Watson Mattheus Consulting Electrical Engineers | Mechanical & Fire Engineer: Ingplan Consulting Engineers | Wet Services Engineer: Wat-Sol Design Technology | Polished Concrete Specialist: Concrete Grinding Specialists | Landscape Designer: Life Landscapes | Photographer: Louis Van Zyl 75

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What was once a barn has been transformed into a space where commerce and community thrive, and the spirit of the land pulses through every brick and beam. Here, in this modern pillar of progress, the legacy of Ermelo's sheep-farming heritage finds new life, interwoven with the bustling rhythms of retail and leisure, a testament to the enduring resilience of a town rooted in its rich history. In the quiet embrace of this town, the long-ago discovery of a 19th-century Dutch Reformed Church, the passage of time brought an array of transformations. The dust of the destruction from the Anglo-Boer War had long settled, and the farmlands had evolved into a semi-urban expanse. The beloved showgrounds, reminiscent of bygone days, had lost their allure in the face of modernity. And so, in 2022, they gracefully made room for a contemporary addition that would redefine the area – a community-centric retail experience called Merino Mall. As the only formal regional shopping centre within a 100 km radius, this creation is a product of MDS Architecture’s meticulous eye for contextual design.

The team at MDS Architecture tackled the task of transforming history into a harmonious ode to both the past and the future. Their vision materialised into a shopping centre that prioritises its people. It stands not just as a commercial hub but as an amalgamation of heritage, landscape, and a commitment to local growth. The inspiration for the mall's design emerged from the barn that once stood proudly on the showgrounds. Donald McGillivray, a partner at MDS Architecture, reflected on the process: ‘Taking the barn concept further, we experimented with cross sections, which resulted in exposed rib-like roof trusses in porte cocheres at each entrance.’

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As one steps into the space, a warm 'Hello!' in inviting green sets the tone, the first of many messages scattered throughout the mall. The walls become storytellers, speaking of community, growth, history, and the rising sun and nearby river. Local artworks, carefully crafted for the space, serve as tangible testaments to these themes, bringing the essence of community and heritage to life. Merino Mall transcends the typical retail experience; it is a place of gathering for the town and its surrounding communities, reaching out to neighbouring towns as far as Secunda and Middelburg. Beyond commerce, it fosters a culture of social connection, hosting happenings throughout the year to draw the community closer together. In a world where the words 'mall', 'shop', and 'retail' often conjure images of commercialism, Merino Mall stands as an inspired new take, proving that retail spaces can be more than just avenues for shopping. They can be agents of unity, celebrations of heritage, uplifting forces for entire areas, and steps toward a brighter future. In a small town like Ermelo, such initiatives make all the difference, weaving a richer tapestry for its people.

'The walls become storytellers, speaking of community, growth, history, and the rising sun and nearby river. Local artworks, carefully crafted for the space, serve as tangible testaments to these themes, bringing the essence of community and heritage to life.'

@mdsarchitecture www.mdsarch.co.za

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