SOFTWARE
RANGER SST: SIMPLER AND SMARTER
Easy-to-Use AND High Productivity/Effectiveness By Jim Shellhaas, Founder/President-Ranger SST
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ne of my favorite phones was the Motorola Startac - the first flip-phone introduced in 1996. The first iPhone was introduced 10 years later (June, 2007), and the first Android smartphone was sold in September, 2008. I loved my Startac (beam me up, Scotty). But now that I own and use both Apple and Android smart phones, I would never go back. However, some elderly relatives and drivers are still wed to their flip-phones. Why? They seem easy-to-use. Most tow management software (TMS) offerings - especially Ranger - are “easy-to-use.” But is that criteria enough for choosing a solution that becomes the foundation for the future of your business? Is it better to have ease-of-use for dispatchers or to improve the revenue growth and profitability of your business? The good news: you don’t have to choose - with Ranger you get both: easy-to-use AND increased productivity/effectiveness for increased profitability (more calls per driver each month)-Simpler AND Smarter. Don’t settle for a “flip-phone TMS” - Ranger provides a “smart phone TMS” solution that you can grow into and never grow out of. A few examples to illustrate the distinctions:
Job Entry Easy: Receive Digital Dispatches from Motor Clubs or enter customer information, incident address, and a call is ready to be dispatched. Effective (Smarter): ... After account defaults autopopulate call information: • Leverage Google Place look-up to further streamline location inputs. • Use “Find Me” to locate “lost” customers using their smart phone. • Pinpoint motorist location on the Ranger map and send these geo-coordinates to the driver on their Ranger mobile app for accurate navigation = shorter ETAs. • Enter LP - Ranger returns VIN look-up detail, including year, make, and model.
Self-Service Job Entry by Customers Easy: Provide a web-based tool for frequent business users to enter requests. 40
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Effective (Smarter): • Use Ranger’s toll-free phone number for local residents to use in an emergency. • Stranded motorists enter call information and pictures that are forwarded to your dispatch for fast, reliable response to their request.
Pricing Easy: Manually enter a price from the rate sheet. Effective (Smarter): Ranger’s Pricing Factory • Use pre-configured, account-specific pricing along with the appropriate Extras (and pricing) for consistency and pre-configure “price points” for cash calls. • Modify pricing “on-the-fly” as needed for weather conditions and/or driver availability. • Handle complex recoveries requiring the alignment of services from multiple trucks with one or more invoices • Manage remote HD repair with all the parts in the back of the truck as “Extras.” • Automatically generate split invoices for motor club calls (isolating the amount to be paid by the customer).
