T O W I N G S O F T WA R E
Death Valley Towing Turns to
State-of-the-Art Technology to Treat its Customers Right
D
eath Valley Towing business started 33 years ago as an offshoot of Death Valley Exxon. What began as a side business grew exponentially into a robust, full-time operation, and today the company provides aid to stranded motorists, support to property managers and law enforcement, local garages, insurance companies, and auto clubs serving the city of Seneca, South Carolina and visiting students who attend nearby Clemson University. Four years ago, Death Valley’s original owner retired, passing the reins of the towing business on to former business executives Lee and Lauren Richardson. Under Lee and Lauren’s modern-style leadership, Death Valley Towing has gone to the next level of business maturity; adopting some of the best and most progressive
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Tow Professional | Volume 10 • Issue 2
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www.towprofessional.com
equipment and systems in the towing industry to support its team of seven drivers and five light-duty vehicles.
From ancient business practices to a technologically advanced towing operation “When we purchased Death Valley Towing, the operation was using ancient business practices. There was no technology. Drivers took pictures of towed vehicles with a physical camera and were dispatched and managed using clipboards and three-part forms. It was easy to lose information. Easy for drivers to pull a fast one. Easy for people whose cars were towed to challenge you. We looked at this messy, dark ages business and said, ‘there has to be a better way,’” says Lauren. The first technology investment Lauren and Lee
