Brand Interrogation

Page 8

Shape

1.

the external form, contours, or outline of someone or something. “she liked the shape of his nose”

2.

a geometric figure such as a square, triangle, or rectangle.

Shape is important, something I think I’ve decided is the idea of something that is completely black and white, the purpose behind this was to create visuals that purely focused on shapes and form. I think taking away a visual aspect like colour will help focus this and make the form, the forefront of the project. I want to mix and experiment with the ideas of organic and non-organic shapes, using all sorts of forms to create what I want. Later on I will experiment with unique architecture I can find, and I think the location of my film will also be really important as this can add another dimension to the storytelling and could maybe inspire more of the looks on my models throughout filming. In terms of organic looks, I also find a lot of inspiration through plants and or natural landscapes so that is something that will also come later on in the book, and whether I can create a complimenting contrast with the clothing I use in the shoots. This could be a super interesting narrative to show the difference between natural and digital looks, adding another layer in to the storytelling.

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