Bright Magazine Issue 7 by paale

MAG AZ I N E F O R S T R E E T W E AR , S NEAKERS AN D S KAT E B OAR D I NG I S S U E

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S U M M E R 1

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FW/2012 www.lifetimecollective.com

skate.vans.com/halfcab20

B r i g h t XV „Ti me f o r l ivi n ’“ M C A ( RI P )

Music! Lights! Action!

– and while some of those kids might be diggin’ Disneyland, we just wanted to say: enjoy this new issue of Bright Magazine & hopefully see you in Berlin in July!

Little darling, it’s been a long cold lonely winter / I can see clearly now / the rain is gone / The lights are much brighter there / You can forget all your troubles / forget all your cares and go / Hot town, summer in the city / Back of my neck getting dirty and gritty / Have a drink / have a drive / go out and see what you can find / Summer breeze makes me feel fine / Blowing through the jasmine in my mind / Doesn’t seem to be a shadow in the city / Oh, when the sun beats down and burns the tar up on the roof / And your shoes get so hot you wish your tired feet were fire-proof / We’ll all be gone for the summer / We’re on safari to stay / Roll out those lazy, hazy, crazy days of summer / those days of soda and pretzels and beer / Stretched out on a blanket in the sand / Kids of all ages diggin’ Disneyland

What to expect on the next 100 odd pages? Brands, news, stories, interviews, music, fanfare, longtime pros, long cons, lifestyles, philosophies, stunts, blood, sweat, tears, beers, schnapps, all of it – and more. Warhol wanted 15 minutes of fame for everyone; we want you to take some more time to enjoy the ride. And we’d prefer 15 dope weeks of summer anyway.

“Relentless X Betonhausen”

“One man’s trash is another man’s treasure”

“My Bright Uniform – Staff Edition”

News / Brands

Vintage Furniture Shops

114

“The Ollie Equivalent”

“Foreign Mission Control”

“The Contest & Demo Sessions 2012”

Ray Barbee

Mission Workshop

Bright Plaza

102

122

“Color me Bad”

“Never Lost in Translation”

“Don’t put me in a gallery”

Sneaker Shooting

Supreme Store London

Product Shooting

“The wild and the free”

“Dimitri Coste”

“Have you seen B”

Fashion Shooting

Photo Special

News / Brands

Berlin

Stories

Decks

Photo Special

Bright

Products

Standards

10 New Balance 10 Heimatplanet 11 Chocolate 11 Stüssy/Civilist 12 Plan B 12 Top Dog 14 Sitka/Chris Haslam 16 Undefeated 16 Brixton 16 Ransom 18 Vans 38 Lifetime 38 Globe

40 Adidas Skateboarding 42 Wemoto 43 Betonhausen 108 Filling Pieces 108 Rocksmith 108 The Berrics 109 Reell 110 DC/Danny Way 114 Mission Workshop 115 Turbokolor

23 Interview: Grill-Walker 24 Vintage Furniture Shops

27 Generation 13 28 Berlin Nastiness

52 Supreme Store London – “Never Lost in Translation” 56 Ray Barbee – “The Ollie Equivalent” 70 Koen Mortier – “New Flemish Master”

83 UK Special 88 Stereo Cruiser / Chris Patras

46 Bobby Hundreds 60 Andy Mueller 65 Dimitri Coste

94 Alex Flach 117 Jerry Hsu

20 Have you seen “B” 32 My Bright Uniform 74 Bright Ambassador

92 Bright Plaza 99 All Tomorrows

76 Fashion Shooting – “The wild and the free” 102 Sneaker Shooting – “Color me Badd” 122 Product Shooting – “Don’t put me in a gallery”

06 Editorial

127 Imprint

128 Brands

NE W

BALANCE

HEIM P L A NET

Text – Nada Carls

Text – Souchak

School’s out for summer Listen and learn. Even if New Balance Athletic Shoe Inc. is an American label based in Boston, Massachusetts the footwear manufacturer has its roots in the United Kingdom of Britain and Northern Island where their production facility in Flimby, Cumbria produces 28.000 pairs of shoes each week. William J. Riley was only 33 years old when he left Europe’s largest island and the world’s ninth largest island to go to Boston to start an empire that releases sneaker packages with funny names each and every season like “Babe out of the Blue Ox Pack“ or the “Ref lective Croc Pack“. So, now we know why they created the unforgotten New Balance 576 “Pub Pack” back in 2010, a tribute to British pub culture using original material from stool covers to bar towels. This summer New Balance comes up with a g-rated pack version of the 574 dignifying an immortal street wear item: the backpack. With a range of colours like a well sorted pencil case or like nylon taken from a proper Eastpak - for those who liked to be reminded of playful days - the New Balance 574 “Back to School” pack will get you there.

Pump It Up! It sure must feel good to have major outdoor suppliers, design enthusiasts and the nerdy gearfreaks singing your praises. The folks over at Hamburg-based Heimplanet obviously did something very right with their 21st Century tent The Cave. Forget about fiddling with tentpoles and herrings, all you need for a nice night or afternoon nap in the great outdoors is an air pump to inf late The Cave in no time. Roomy for two or a bit more intimate for three people (both bigger and smaller versions are in the works), Heimplanet’s innovative re-invention of the camping tent - sturdy and storm-proof up to impressive wind speeds - offers easy and intuitive handling. The Cave doesn’t just have common sense on it’s side, it’s also space-age beauty, with its geodetic outer support structure reminiscent of R. Buckminster Fuller’s visionary designs. This philosophy of combining smart, sensible products with good looks is on full display with Heimplanet’s t-shirts as well, including a collaboration with Basque artist Fernando Elvira, all being produced under the seal of the “Fair Wear Foundation – Ethical Trade and Justice for workers.”

www.newbalance.de

www.heimplanet.com

STÜ S S Y

C I V ILI S T

C HO C OL A TE Text – Renko Heuer Culture Choc “Life is like a box of chocolates, you never know what you’re gonna get,” some dude with limited brain capacity once famously said on camera, not referring to the brand that just turned 18, and of course he was wrong: Everyone knows that the next Chocolate release is going to be massive, after all we’re talking about the highly anticipated Chocolate and Girl Skateboards film dropping in November this year. Directed by Ty Evans, Spike Jonze, and Cory Weincheque, it features a long, long list of skateboarders that actually reads more like an epic poem with 104 urethane wheels underneath, like a glorious and legendary triple haiku charged with gaps and stairs and ledges and rails and everything else: Alvarez, B. Anderson, K. A nderson, Berle, Biebel, Brenes, Calloway, Capaldi, Carroll, Castillo, Eldridge, Fernandez, Howard, Iannucci, Johnson, Kennedy, Koston, Malto, Mariano, McCrank, Olson, Pappalardo, Perez, Roberts, Tershy, Wilson. Nuff said. 26 heavy-hitters, two teams, one video fittingly entitled “Pretty Sweet” – so there’s no question about it, this upcoming full-length is the most anticipated thing this year… What’s more, our guy with his box-of-chocolates saying is wrong again, as we do in fact know about something else to kill some time before the film drops: Evan Hecox, the man who has been holding down all those dope Chocolate graphics for more than a decade, responsible for hundreds of cinematic board graphics, will release a finely understated clothing collection for the brand in July. Inspired by classic workwear, the Evan Hecox Design Edition includes, for example, the Hecox Label Trucker Hat, a Station Jacket, and of course those Work Pants that will look good on anyone, even on those guys who are basically responsible for what Hecox hates about the openings of his various art shows throughout the world: “I don’t like overcrowded galleries with everyone standing with their backs to the artworks.” We couldn’t agree more.

Text – Renko Heuer Foto – Konstantin E.K. We’ve secretly been waiting for this one, since it’s clearly a nobrainer. We don’t need to tell you about Torstrasse in Berlin and we don’t need to tell you about Civilist or Firmament, two key Berlin retailers, either. Neither do you need any additional information about that world-renowned brand with that mighty umlaut, Stüssy. Now, add it all up, and you have some hot stuff going down from July to December this year. More than 20 years after the fall of the Berlin Wall, the unified German capital will see the opening of the Stüssy Berlin Chapter Pop Up Store in the heart of Berlin’s Mitte district. And it’s going to stay there and host a lot of good stuff until the end of the year! Located on Brunnenstrasse, this unique pop-up store will celebrate its opening on July 4. Apart from Stüssy’s summer collection and a bunch of collaborative items, it will showcase artworks of the International Stussy Tribe and photography of the original Stüssy Berlin Chapter from around 1989. So get ready for some time travel and join the opening party on Independence Day. Stussy Pop Up Store – Berlin Chapter Brunnenstrasse 13 10119 Berlin Hosted by Civilist and Firmament www.civilistberlin.com

www.chocolateskateboards.com

Plan

Text – Renko Heuer Color Coordinated Cool It would have been amazing to see a new Plan B video drop sometime in 2012, after all it’s been 20 years since that incredible VHS tape called “Questionable” was to change skateboarding forever, but we’ve checked in with the company from Irvine, California, and found out that all team riders are working hard on the next full-length film, scheduled to drop in 2013. Meanwhile, they also have come up with a dope new hardgoods collection for Fall 2012 called the Era Series, a line of decks with Pro.Spec Construction that comes with matching New Era Snap-Back caps and wheels – so if you find the right background, say: an orange sunset and a black concrete wall somewhere in the background, you can color-coordinate your lines down to the smallest detail. The maximum degree of coolness will make you look so hot on the streets, that you’ll need some of those new Coolmax Performance Denim pants to cool off again, another new Plan B brainchild worth checking out. www.planbskateboards.com

T o pd o g

S U P P LIE S

Text – Renko Heuer Outdoor Greatness Although still an underdog in the business (albeit certainly an up-and-coming one), Danny Sommerfeld’s own Topdog Supplies company’s going to be on top of the game soon, if you ask us. After all, Danny is the guy who was once hailed as “Germany’s most stylish skater” (Limited Magazine), so it was about time for him to start what the RZA once called the “garment renaissance”. Supported by Ben Wessler and Eric Mirbach, TPDG’s mission is clear: these guys want to come up with the ultimate skate pant. Inf luenced by East Coast skateboarding, black-and-white photography, and a bit of gang mindedness, they’re currently working on classic five pockets, chinos and shorts in understated colors, rounded off by tees, a hat collection (a Starter collab), and more. Welcome to the Great Outdoors! www.tpdgsupplies.com 12

NICK TRAPASSO

ALL STAR TRACTION RUBBER

SOCKLINER

THE TRAPASSO PRO II ABRASION RESISTANT SUEDE

ENGINEERED FOR

DESTRUCTION

S itka Text – Renko Heuer There are a few things Chris Haslam, 31-year-old Canadian ripper for companies like Almost and Globe, who now has his own clothing collection with the fine guys at Sitka, doesn’t do. He doesn’t really shave, so he has the most stunning Thoreau-esque beard out there; he doesn’t really stay longer than a few days in one place usually, and he doesn’t settle for anything less than the best – whether it’s in skating, DIY art, or life in general. What’s more, he doesn’t live in Berlin, even though he tried, and we certainly trust him when he says he really did. Accordingly, we sat down with Chris, completely in awe of his facial hair, and asked him about the German capital, the downsides of perpetual travel, and his all-encompassing reluctance to settle (down).

S E TT L E F O R N OT HI N G

Chris, let’s start with Berlin: you originally planned to move here at one point, didn’t you? Well, yeah, I came here in the summertime, and I had the idea that I was going to maybe try to do something here, but it rained, from June to July it rained for two months – so I was like, “I can’t do this.” I was over it then, I just couldn’t deal with all the rain. I still come back every once in a while though. Glad to hear this. Where’s home right now then? I have this place in Los A ngeles, but I just use it as a hub between trips – so that’s about as homely as it gets for me right now. A week there, maybe two weeks at a time, but then I’m usually gone again. Don’t you ever get tired of this routine? I don’t know, man. It does get kind of repetitive a little bit, and I wish that it wasn’t, but it’s the way I’ve lived my life the last ten years with all the skate stuff – so that it’s just normal for me now, you know? If I didn’t do it, I don’t know what the hell else I would do, you know? I usually get anxious after two weeks of being in the same spot. I haven’t been in a place where I was like, “fuck, I could stay here for 10 years” since Vancouver. But even with that, I eventually grew apart from Vancouver so I had to leave. I don’t know. I don’t see myself changing until something drastic in my skate career happens – like retiring or a heavy injury or so. Why would you want to retire? Well, I mean retire from professional skating, not retire from skateboarding. When you have obligations with your companies, it definitely changes your idea, it just changes something in your mind with you’re skating. Even when you think it doesn’t; there’s always going to be this thing, like, “They want an ad; I need to get an ad! I have to go out and skate!” It’s not so voluntary anymore. There are probably also good sides to this, no?

Yeah, there are, sure. It depends on how you can handle that kind of stuff. It gets tricky when you just can’t do it, when you’re hurt or something, and there’s a deadline, and there are cutbacks at the company – it just makes things worse then. It’s good though if you don’t have any direction in your life. It gives you some sort of guideline to live a somewhat normal lifestyle as a pro skater. Let’s talk about some more recent obligations: You designed a line for Sitka, right? Yes, the first one was just launched and we’re working on the second line right now. Working with these guys was a whole different experience. Sitka is a smaller brand, and we’re both on the same page. Usually whatever they think is what I’m thinking anyway. It’s really easy that way – and I’ve had nightmares with other things. It’s good because I feel that as I’m getting older, I can’t just always concentrate on going out, skating; my brain needs something else, be it business, or just something that’s not solely directed on filming and what tricks I’m doing. I want to expand my brain. What exactly can you announce for the collaboration? The first things we’ve done were all about this bamboobased cotton, real thin summer stuff. Now the new one we’re using a thicker material, like a 1920s undergarment kind of material, so it’s real soft long-sleeves that are thicker, plus there are some button-up shirts, a lighter denim jacket, and other things like a beanie and a knife. The handle is made of a skateboard veneer, so it has a nice skate vibe to it.

Sounds cool. What about other ways to “expand your brain” ? Could it be art? It could be, yes. I mean I’ve done a lot of board graphics for Almost. A lot of them. Just something different. I need to be rejuvenated in order to really be able to do the skating that I want to do. It’s just about finding a good balance. I hate the feeling when you skate every day, and it’s just not working, and people are asking for stuff; I hate that shit. I am okay with it, I mean, but I don’t like what it does to my skating. I settle for stuff that I usually wouldn’t put out, for example. I just hate settling. So you don’t ever settle down – and you don’t settle for nothing. Yeah, there were two video parts, “Cheese & Crackers” and “Round Three”, that I felt like I wasn’t settling. Everything else was settling for less than the best. I want to put out shit that will make people go, “Oh yeah, I remember that.” Unfortunately, everybody in skating wants something done yesterday. Like, “Oh, we need a welcome video.” But only nowadays, right? I guess it was different when videos were still produced for VHS releases. Yeah. 10 years ago you could film a whole

part in a week, and now I can’t even get one trick in a month. It just takes me a long a time to do it, and it’s not that I’m slacking. It’s just that I put my brain at a certain level of what I think I could accomplish in my skating, and rarely do I ever get there. www.sitkasurf boards.com

B RI X TON

Ra n s o m Text – Renko Heuer

Text – Nada Carls

U N D FT D Text – Souchak No Surrender Celebrating 10 years in the business, L.A. based sneaker, sportswear and urban style icon Undefeated/UNDFTD is a prime example of how far strong design ideas and good old-fashioned creativity can take you. What started as an independent sneaker store in Los A ngeles back in 1992 and founded by Eddie Cruz and James Bond has become a real success story. Today, UNDFTD is operating seven shops in California, Las Vegas and Japan. A nd whether it’s the company’s clothing line or design collaborations with about all the biggies in the biz (including Adidas, Nike, Puma, Stüssy, W-Taps, Visvim) UNDFTD’s design concepts still manage to surprise and excite. Here’s to another ten years!

Heads high, hats off! Three surfers from Oceanside, California forged quite ahead since they established Brixton 2004 and made the brand becoming best known for timeless, high-grade headwear. The continuous growth from season to season got them to the point of introducing a first full range apparel collection in SS 2012. With the addition of men's bottoms going along with woven knits, tees and the deep line of hats for men and women these dudes just reached the next level! And still they keep their style modern x traditional x quality x not over-designed, proofed by the drop of their holiday collection 2012 which includes basic tees and sweaters, tailored button-ups and functional jackets.

Into The Wild Keeping it raw and clean at once, Ransom has always been about creating products made for a rugged lifestyle, combined with an aesthetic that withstands the test of time. 10 years after the label was incepted as an exclusive Toronto store, they are going stronger than ever, and for F/ W 2012 they headed for the northern parts of Vancouver Island to find inspiration. Accordingly, the mountainous landscape that surrounds the western coast has inspired two new silhouettes, the Army Army Trail Runner and the Alpine Military

Boot. The latter being a classic boot with nods to mountaineering and army construction details, the Trail Runner is Ransom’s version of a classic trail running shoe, boasting a natural material mix upper with a technical edge – literally blazing trail once again.

www.brixton.com

www.undefeated.com www.ransomholdingco.com

Saturday 4 August 2012 Westergasfabriek, Amsterdam NL Event starts 12 Noon Free Entry Live Webcast â&#x201A;Ź50,000 Prize Money www.vans.com www.facebook.com/vanseurope

V a ns Text – Renko Heuer Steve Scissorhands With the recent rise of LOHAS-type attitudes, promoting healthy and sustainable lifestyles, and with ideas such as local consumption, the Repair Manifesto, and DIY clearly back in vogue, it’s just fitting to see a sneaker icon turn 20 that’s based on the very principles of DIY. After the high-top Caballero first came out in 1989, it took only a few months until more and more skaters started cutting them down, thus creating some custom mid-top styles for those hotter days in summer. Steve Caballero soon took notice (he saw Eric Dressen do it, for example), and ultimately copied what all these other skaters were doing to his pro model – thus creating what was to become a classic that’s as unmistakable as it is timeless in design. Pretty much unparalleled in terms of longevity, Vans now celebrates the anniversary of the Half Cab with monthly limited drops throughout 2012: Whereas Steve Caballero actually went back to cutting and duct-taping 20 pairs of high-top Caballeros exclusively for Supreme in January, kicking off the anniversary year, he also designed the one dropping in August, once again showing that he’s not just a legendary skateboarder and talented musician, but also really good at illustration. Further highlights include Mofo’s model ( June) - and Mofo was the man to shoot the original photo that the Cab label is based on -, Dirty Donny ( July), and Taka Hayashi’s take on the Half Cab, coming out in September. Just last year the Half Cab got an update. In case you missed it, introducing the Pro Classics line, Vans decided to enhance the functional performance of heritage shoes such as Cab’s model, in order to meet the requirements of the Vans pro skate team. Just imagine how long the Half Cab’s going to be around now that it’s even more durable. www.vans.com

They always hang out together, only sometimes ride on the train separately and they most definitely visit the BRIGHT trade show every season. If you ever happened to see them you’d want to squeeze them, hold them, take them home and never let them go. They are our beloved BRIGHT letters. The BRIGHT Brigade welcomed these six lovely new members in 2011 and from that time the B to the T raised smiles on everyone’s faces as soon as they appeared and none of us ever entertained the thought of living without them. But then in early 2012 the situation totally changed, harmony was killed and we can only begin to guess what happened in detail. With punk rock living in the depths of their hearts the letters were partying hard during the trade show days in January. Thursday night they were seen drinking Jaloviina, the finnish liquor which tastes like rocket fuel, after the Crazy Golf at BRIGHT. Eyewitnesses report having seen R, I, G, H and T dancing pogo and singing Bad Brains anthem: “… but the funny thing about you is, you remembered to leave it behind and the funny thing about me is, I’m a member of the Right Brigade …” and a few days later we just heard that the remaining letters ex(s)pelled the B and he went on waltz through Europe. BRIGHT asked for help from friends across Europe, published missing letter reports on Facebook and even paid some bucks for any tips as to where to find the missing B. From that moment on, it was beginning of April; BRIGHT started receiving postcards with clues, from all over Europe. With a little help from our thoughtful friends like Bertrand Trichet, who saw him skate in Barcelona, Jonathan Winston caught him jumping on the bus in London and Sami Välikangas saw him busy trying to fix his broken car in snowy Helsinki. The last postcard we got was the one of David Biondani from Verona, which leads us now to hope of a happy ending that has B on a scooter driving fast, hopefully in direction to Berlin. Here is our last desperate shout out. B, if you read this : please come back home ! We promise the other letters to be nice to you and hope that you can forgive your smug buddies ! And if anyone of you sees him out there let him know we want him back for BRIGHT trade show this summer! Make sure to give him a hug and show some love. Thank you, we appreciate your support. Text – Nada Carls

Hav e seen 20

yo u

As we make our final descent into Berlin, please ensure your seatbelt is securely fastened and that your seat back and tray table are in their full upright and locked positions. If you have doubts concerning the rad nature of this city or uncertainty of getting from point A to point B at any given time or have toyed with any other unnecessary luggage during the flight, please stow it underneath the seat in front of you or in the overhead locker and feel free to leave it there forever.

wel come

At this time we ask that you get prepped to soak in the oddities, rare treasures, subtle street art, and diverse eateries that Berlin has to offer - all reflections of the people who reside here and lend themselves to its unique rhythm. Flight attendants will be making their way through the cabin to ensure all passengers are open to the unexpected mayhem of experience that will most likely ensue. Thanks for your cooperation and welcome to Berlin.

to Somehow, some way, an uncanny, comforting feeling washes over me each and every time I land in Berlin. Whether I’m coming back from chaotic business life in London or New York or a relaxed holiday in Asia, coming home to Berlin brings a feeling of peace as well as intense moxie to pick up right where I left off. This city lives and breathes creativity, change, and reinvention - constantly and tirelessly. Whether you’re at a desk all day and hellbent on having mad cash flow or working this or that random job so long as ends meet, the pressure to ‘be someone’ or prove something or to succeed in some socially accepted sense of the word is irrelevant. Your rhythm, your path is yours and yours alone. Berlin just doesn’t have the history, the pretense, or the structure to impose a rulebook of norms, super capitalistic work ethic, or righteous, shitty, noble, or pious way to live - it’s affordable and has opportunities in a myriad of realms. How you navigate and how much you contribute to the city and the relativity of that idea in and of itself doesn’t lessen or divert one’s freedom to enjoy the simple pleasures.

Be an entrepreneur, create something big, listen to your boss, answer phones, clean bathrooms, get wasted in clubland, be just another douchebag that moved to Berlin. It really doesn’t matter. It’s your life and you’re free to be driven or to be a sitting duck - it’s just quite nice that in Berlin, nothing forces you in one direction or another. Simple pleasures happen on a simple level. I relish in the short distance cabs that pick you up and take you anywhere within 2km for €4.00, the spacious apartments for rent at half the price and double the size of their London, New York, or Paris counterparts, and lest we forget … diverse street food like currywurst, döner, and the bratwurst guys all over the city selling piping hot bratwurst in brötchen for €1.50 (the price went up 30 cents since last year even …) Where else can you get such a fresh, delicious snack that costs just a euro and a half? That alone is something worth remarking upon. So what’s a day in the life of a grillwalker like? Brights endeavors to find out … 22

B e r l in .

Bright: Do you rent it from someone or do you own it? GW: I get it from my boss, he’s the guy behind the whole business.

Bright: Hey there GW, good to see you again. GW: Same to you, young lady but you’re a little early. The interview is supposed to happen at 18:00.

Bright: Have you always worked here on Friedrichstraße or have you also worked elsewhere? GW: I’ve always been on Friedrichstraße.

Bright: Yes, sorry about that I know you’re still working and it’s pretty busy but I’ve got to be somewhere later. GW: It’s alright, we can chat while I’m still doing this. (3 customers have formed a queue) GW: Ketchup oder Senf ? (Customer pays, next one asks for two) GW: Bitte schön... Bright: Well, as I said the last time I saw you, I’d like to talk to you about your job as a grillwalker. How you got started, the ups and downs, and what not. So to start, how long does it take to cook one of these babies? GW: It takes a minute give or take. I have a system where I start from the middle of the grill and work outwards. The most cooked bratwurst will be in the middle and as they sell I add more to the sides. The middle of the grill is the hottest. Bright: Can you control the temperature? GW: Yeah, sure. But as you can see, about every 5 or 10 seconds, someone’s walking up to me and buying one. I keep it at medium heat with about 20 on here at any given time. Bright: Is there a story behind the grill walker? Some history to it that I don’t know about? GW: Hmm, I don’t really know. Call Herr Uhrlauf if you really want to know. Bright: Is that your boss? GW: Yeah, he’s the guy.

Bright: Do u need a street vendors permit? GW: Yes of course, to sell anything in Germany you’ve got to have permission.

BRAT W UR S T A

TRIE D B ERLIN

B ON A N Z A –

AN D

TR U E

S T A P LE

Interview – Yasmin Martinelli Bright: How long have you been doing this? GW: For about a year now.

lots of cars, and pedestrians. I see a lot of near accidents. People crossing the street when cars are coming or kids or teenagers messing around, not looking where they’re going. There are a lot of businessmen and women as well, real serious faces. This is also a really popular shopping district so there are a lot of tourists and really, all kinds of people.

Bright: How many bratwurst do you sell a day on average? GW: About 1000. Bright: Do you have any funny conversations with people? GW: Sometimes. There aren’t a lot of people that I know on a personal level who come by. I mean, there are people I see often who come down on their lunch break. They work near here on Friedrichstraße and they’ll come by a few times a week for a snack, we have a bit of a chat.

Bright: What’s your clientele base? Mostly German or tourists? GW: I can safely say, 50/50. Bright: What time do u start and finish work? GW: I start at 11am and finish at 6pm.

Bright: What kinds of things do you observe on a daily basis? GW: All sorts of stuff. It’s a really busy intersection. There’s a tram that runs on this street,

Bright: That’s a pretty long day and that grill also looks pretty heavy. How much does it weigh? GW: 20 kilos. 23

Bright : Is it planned and decided where you must stand? Amongst the grill walkers, does each and everyone have their own turf? GW: Sure. Everyone has their own turf and we all have stationed spots, so to say. I have a partner and we work together the whole day through. He refills everything as I run out. Bright: What’s the vibe like amongst you and the other grill walkers? Are you working as a team or is it competitive? GW: It’s competitive …… (of course the more I sell, the better…) Bright: Do u sell more in winter or summer? GW: Definitely more in winter, I sell 150 to 200 more per day in winter. I guess ice cream dudes sell more in summer ... Bright: What do you enjoy most about your job? GW: I like the interaction I have with people; it’s a clearcut job. I don’t have to push what I’m selling. It’s obvious. It’s cheap and tastes good and people are happy with what they get. So I’m happy too.

ONE M A N’ S TR A S H IS

Old school is new school. Covetable are worn-in, thin-as-tissue paper t-shirts, your dad’s old leather jacket, your grandparents’ china set, records, VHS, and anything that was produced in the decade you were born - or even better, before. Hand-me-downs were once considered lame - a sign your family couldn’t afford new stuff or uncool cause they just didn’t fit with the times. Nowadays, people can’t seem to get enough of the fine relics from the past. They dig crates, boxes, and aisles searching far and wide for rare gems that will never be produced again. Maybe the hunt is half the fun but there’s also the incredible feeling of finding that one-of-a-kind treasure from a forgotten era and giving it a whole new life from that point on. Those who collect vintage items are into preserving solid ideas and their manifestations and paying tribute to their timeless design. Most of these collectors dedicate themselves to the aesthetics of different eras and the innovative creations that came from them. They champion restored vintage design classics as well as untouched collectors’ items spanning the Bauhaus, Art Deco, Streamline, and Mid Century eras. Vintage furniture is a big business and whether you’re in it for renowned designer names, purist era-specific collecting, or sheer functionality, Berlin has dozens of players in the game. Here’s a roundup of our tenacious ten and why they love their. Text – Yasmin Martinelli

A NOTHER M A N’ S TRE A S U RE

Z e i t l os i m S t i lw e r k Owner: Uwe Mönnikes In business for 13 years Most reproductions and new products have one thing in common: they lack the certain knack, style, and elegance of their predecessors. The sleekest car in the world, the most elegant interior decorations and all the breathtaking architecture was designed in the first half of the 20th century – between the worlds of Metropolis and James Bond. That’s why we selected authentic materials from the 30s such as Bakelite casings and spotlights from a booth for the gallery’s design in order to create a tribute to the early Art Deco luxury liners and airships of that time. Kantstr. 17, 10623 Berlin Monday – Saturday: 10 – 19h

Wo hnzo n e Owner: Erica Eskelmann In business for 9 years I started my business in 2003. I have been interested in this line of work since I was a little girl so it made sense to change career paths and start working with furniture. I love the themes of the centuries, the designers, and I enjoy learning more and more about each style. Each style and piece has a never-ending story. Ebersstr. 33, 10827 Tuesday – Friday: 15 – 19h Saturday: 11 – 15h

B ERLIN

V INT A GE

F U RNIT U RE

B Haz e l

Or i gi nal i n B e r l i n

Owner: Anja Schneider In business for just over 1 year

Komfor t 36 Owner: Stephan Assmann In business for 7 years I was a collector before I started this store. I have always liked furniture, one day I started to collect some things and then I thought it might be nice to make a living from selling some of the pieces that I had collected. Now, it just works. Schlesischestr. 38a, 10997 Berlin Tuesday – Friday: 14 – 20h Saturday: 13 – 18h

Owner: Lars Triesch In business for 2 ½ years

I enjoy reworking and refurbishing old things and making them into something new. My main goal for my refurbished pieces are to make them show stoppers. I want my wood furniture painted in amazing colors and chairs upholstered in the funkiest and hottest fabrics. Due to my vintage furniture rentals venture from before… I got caught up in the shabby aspect of vintage. I had to take a step back and remember that it is one thing to have an appreciation for something, but it’s just not right to do what others are doing just because you think it will get you where they are. These days, I focus on following my instincts when it comes to acquiring new pieces and staying focused to build up my personal collection as well as worthy pieces to offer customers in my shop. Cuvrystr. 19, 10997 Berlin Monday – Friday: 12 – 18h Saturday: 12 –15h 25

I was given my first collector’s car when I was 18 years old which is when it all started. I used to play drums in a band; I was always into music, rock’n’roll, and design. That passion and interest started when I was about 20. I’m 32 years old now. I love what I do because I get to travel all the time, make trips to the U.S., and get in touch with all kinds of interesting people. In 2 months I’m moving across the street, into a place which is 350 square meters - a whole 240 square meters bigger than my place now. We will have our own inhouse upholstery workshop as well as wood restoration. I guess that will make me the biggest mid-century vintage furniture shop in Berlin.

I have always refurbished and restored furniture; I have been in the business for a long time. It all started when I was a young child as I grew up surrounded by it in my family. I just love furniture and I love design.

Karl-Marx-Allee 94, 10243 Berlin Monday – Friday: 11 – 19 h Saturday: 12 – 16 h

Pintschstr. 1, 10249 Berlin Monday – Friday: 13 – 20 h Samstag: 12 – 17h Closed Thursday

Ra g n a m ø b l er Owner: Ragna Haver In business for 2 ½ years

F U RNIT U RE

TO P

1 0

H A U NT S

Mau e r pa r k Stall vendor: Robert Schmidt In business for 6 years I started collecting vintage furniture long before I started selling it, my work started as a hobby and turned into my life. I have always been interested in the previous existence of the pieces I collect. I often wonder what sort of life they lived, that’s the best part for me. Each piece is filled with extraordinary meaning and at one point meant a lot to someone else and I think it’s important to respect that. It is very much a trend these days for people to shop for vintage items, especially at the market. I love that I can share my passion with others; it is nice to meet people who are just as interested in collecting as I am. I have now been selling these vintage pieces at the f lea market every Sunday for about 6 years and I’ll happily be here forever!

There’s nothing I love more than trolling f lea markets, fairs, and streets for great finds. I always go for what I’m drawn to, whether it looks like it’s old or made by a slick designer. I can suss out craftsmanship and markings later. I enjoy the the details in vintage classics from the past. I turn the piece over, open doors and drawers, wiggle knobs, and sit down, testing each aspect of the piece. I check the upholstery and inspect the finish on wood furniture. I’m very nit-picky when it comes to this process but it pays off for me and my future customer.

Bernauer Straße 63, 10435 Berlin Sunday: 7 – 19h (approx.)

Raumerstr. 35, 10437 Berlin Monday – Friday: 14 – 19h, Saturday: 11 – 17h

Z w i sc h e n zei t

Ar ko napl at z

Owner: Chris Roloff In business for 10 years

Stall vendor: Jakob Werner In business for 3 years

VEB O ra n ge Owner: Mario Schubert In business for 8 years In my early childhood I would cry when someone would throw something away! I love the memories within every piece, I am collecting everyday and people bring things in here for me to sell, if I can find the room! I have something for everybody, every piece has a story and I learn something everyday. It’s too hard to have a favorite; I love all of the little things. One week I love my new LP that I can play, and it is always changing. Oderbergerstr. 29, 10435 Berlin Monday – Saturday: 10 – 20h 26

I come from a family of carpenters although I’m the only one who could never really follow suit. I’ve always admired the skill and attention to detail that it takes to create unique pieces of furniture. The process of coming up with the idea, getting the materials, and building something with one’s own two hands is something that I’ve always been able to appreciate. Since I was never the most skilled craftsmen, I knew it would take something else to be involved in this world of design so I went into the business of collecting, refurbishing, and selling furniture instead. Arkonaplatz, 10435 Berlin Sunday: 7 – 19 h (approx.)

GENER ATION 13. h us t l e r s

Text – Forty “Let’s create something that Berlin hasn’t seen yet“ Collecting things can easily become preposterous. And I’m not talking about collecting emotions for future reference, but about a passion - real passion and not simply bandwagonism - that is fairly difficult to explain to people outside this box. It’s about being dedicated to colours and shapes and textures and almost everything that fabulous showbag by the name of pop culture has to offer: sneakers, toys, tees and basically everything in-between. Some people sure will get all sanctimonious while reading about this (predominantly) boys club of manics and people in the know that aren’t shying away from spending their money on not one but two pairs of the very same limited sneaker, but here’s an interesting counterpoint: damn those people. Having an addiction like this is awesome. It’s no secret that Berlin-based actor Oliver Korritke isn’t only a sneaker freaker extraordinaire, but knows a thing or two about that vivid pop culture bubble of the last three decades. What hasn’t necessarily gotten around yet though is that he joined forces with fellow collectors Niklas Beckert (of Madf lavor fame) and Oliver Kircher (Stüssy Tribe) to present their collected radness through a permanent exhibition by the name of “Generation 13“ in September 2012 right in the centre of Berlin. Korritke nurtured this idea for quite a while already, so we asked him about the circumstances to finally release his collection to the public. “Well, the hardest part was to get the right team together. Obviously there was a lot of interest in this project, but in the end people weren’t able to deliver some input by themselves. With Niklas and Oliver it’s the perfect addition to what I had to

o f

cu l t u r e

offer: my authentic, my collection, my knowledge and my name. Suddenly things were proceeding in quick succession, from founding the company to finding the right location. To find this spot in BerlinMitte was a lucky accident. Originally we were close to move to the rear building of club KTV. Anyway, the concept is to collaborate with selected companies on the launch for exhibitions that are supposed to happen once every half year. The exhibits then will get complemented by our very own collection. Or by a small part of our collection, to be precise… the whole thing would be too much to handle for the capacity of these rooms. Plus you would get dizzy from stimulus satiation. The idea is - and here come my new favourite phrase - to create an additional cultural benefit. I’m convinced that in ten years time the first Jordan would rather be auctioned at Sotheby’s than Cleopatra’s bust. Keep in mind how much certain guys have already spent on the first Spiderman comic or Damien Hirst’s famous skull, we’re far away from having seen the tip of the iceberg, believe me. It’s just a matter of time before this whole thing gets officially treated as art history, and not only a pop cultural phenomenon. We’re just lucky to have our Star Wars goodies in its original packaging since 30 years, others have blown them up at New Year Eve with firecrackers. Oh, and it’s important to us, that “Generation 13“ isn’t an event for a certain kind of hipster-elite only. Everyone should feel invited, the father who loves to see the Big Jim action doll he played with as a kid as well as the son who’s standing in awe in front of a giant Transformer. We also would love to invite grades of school to give them an idea about this culture that we love so much. And if everything goes as planned “Generation 13“ will not only be a unique 27

museum on pop culture, but establishes itself as a brand as well. And once again the magic word is authentic. You know, every fucking millionaire - at least theoretically - could buy a collection like ours, but obviously he can’t buy our background, the knowledge we have. But I have to admit that we’re not as manic about certain models or editions as we used to be fifteen years ago, it’s not about trying to get each and every SB Dunk anymore. It’s cool to get every fourth model, though. When you’re younger you think you have to compete non-stop, but these days are over. The ferventness about this micro-cosmos is the very same like in the beginning though, even after twenty years of collecting.You just realise sooner or later that you’re walking on a bottomless pit, and hopefully a lot of people will check our little museum and are happy about the fact, that they have objects in their shelves that we don’t have. I’m much more relaxed about these things by now, I don’t have to jump a certain hype about a model that’s limited to 150 copies worldwide no more. I’m the first to admit that things were different not too long ago, I basically bought every pair of sneakers twice: one for my personal stock-room, and the other for actually wearing it. Others spent their cash on drugs, but I preferred to buy sneakers and toys. Others would have sold their collection already in order to treat themselves with a house on the balearic islands, but I like the idea of finally exhibiting the goods with some close friends. I guess it’s a question of character… (laughs) or maybe there’s simply something wrong with my medical condition.“ Generation 13 / Grosse Hamburger Strasse 17 / 10115 Berlin stay tuned for the latest infos on the grande opening this September

B ER

“The problem with some people is that when they aren’t drunk, they’re sober.“ There is some truth in the idea of fighting fire with fire. Well, at least when you’re hungover. As soon as you realise after a proper night out that your limited motor skills won’t bring you safely through the day, it is probably best to counter attack and simply start boozing again, because as we all know, alcohol is proof that God loves us and wants us to be happy. The dilemma is, your stomach still feels a little shaky so anything sparkling - even beer - isn’t an option, really.

Berlin’s very own beverages, the alcoholic ones in particular, have a fairly dodgy reputation. In an epic self-experiment we drank ourselves through local schnapps and liqueurs to find out the truth and nothing but the truth about the capital’s booze calamity - if there’s actually any at all. The date is May 2nd, the experimenters go by the names of Robby Hardt (one of Berlin’s premium bartenders and co-owner of bar Lining) and Sven Fortmann (confirmed drunkard).

LIN N A S

Text – Forty

SAUERN MIT PERSICO. Robby: Wow, artificial colours galore. Surprisingly this tastes a lot better than expected. Sven: It’s from Grützmacher, a Berlin company of great tradition when it comes to schnapps. R: Seriously? I did my diploma with their son! He wasn’t really the sharpest knife in the box, so to speak. A nyway, this shot here is top-notch… I’m definitely digging it. S: More like an old bird’s favourite, I believe. R: Because it is almost non-perishable, you can leave it in the cupboard for decades and it’s still tasty. If I were to inherit only this bottle from my grandma, I would be more than happy. You could also cut it back with water and create the best koolaid ever in no time. S: Tastes like a local bar with no ventilation… but in a good way. R: Good Lord, the taste of Persico sure stays with you for quite a while. Also lots of sugar, which you will feel the next day. I’d say it’s closely related to ‘Schlehenfeuer’, the forgotten booze of the Jägermeister empire… I drank myself silly with it when I was invited to their guest house in Wolfenbüttel and killed it at foosball. The headaches next day were legendary.

MAMPE HALB UND HALB. Robby: I’m still not over that they changed the label of the bottle… on the other hand, the new one is actually pretty interesting. Have you checked out the coachman? Sven: Yeah, he seems to be slightly on crack. Or at least he had more than just one bottle of the drink he’s advertising. The horse is in a weird mood as well and tries to squash a seagull for unknown reasons. It’s like an ad for a ‘don’t drink and drive’ campaign. R: When just taking a glimpse it almost looks as if the coachman is doing the ‘Hitlergruss,’ right? An original drawing from 1937 maybe? See, that’s why the old label with the stylised elephant was a lot more likeable! Anyway, Mampe is definitely the best German digestive by far - a lot better than Jägermeister in my book. It’s less sweet but the damage is a pretty similar one. My precious. S: The aroma on the other hand is the equivalent to opening the chemistry set which you got as a kid because you were hoping for explosions - for the first time in twenty years. R: Definitely a bit chemical, right. Maybe the bitter orange they used had seen better days? Bullshit, this is not detrimental to the sensation of the f lavour of this Berlin classic - quite the contrary. And it’s even better when served by a cheesy waiter plastered with hair gel somewhere in a smokey pub in the heart of former West-Berlin.

RIXDORFER GALGEN. Robby: (checking the glass) Very nice oil slick it is - either the glass is dirty or it’s caused by the essential oils in the liquor. If it’s the second, things will start to get tasty in a sec. Sven: You should hold your horses… I had this one a couple of times before. It’s a rather special schnapps. R: (takes a sip) Holy shit! This is definitely one for old school boozers! I bet for them it goes best with a Weisse Eule, the local Cohiba cigar for the toothless. S: An Ernte 23 (old school and rather unpopular German cigarette) could also come in quite handy… R: Whoa, careful here. Ernte 23 is by far the most under-appreciated cigarette on this planet. If I had more time or if I could call the shots in this country, I would have already been working on its comeback. It would have been huge by now. Instead, the industry is selling Pall Malls in various colourful boxes for the former Soviet occupation zone as its target market. I don’t get it. A nyway, I would love to pass on to you the opportunity to have another one of these, please. S: I told you it’s special. For me it’s the equivalent of being stuck in the tunnel for half an hour on the U5 between Lichtenberg and Friedrichsfeld - challenging, but I don’t need it everyday. R: Indeed. Nauseation & pressure on the temples, ‚A ngstgaumen.‘

S INE T S S .

BERLINER BRANDSTIFTER. Robby: I can’t say it often enough: rye is the better vodka! It’s a lot more pure, hardly any ‘Fuselstoffe’ and therefore it doesn’t result in major hangovers. Sven: Originally it’s from Germany’s north, but Berlin has a long, proud and rock solid tradition of this liquor as well. R: Very true. A nd the one we’re having right now is premium shit! Filtered seven times and bottled in handmade f lasks. I would always prefer this one here to the much-hyped “Held Vodka,“ to be honest. S: Still there’s no chance to induce your customers to order a rye-orange or ryetonic like they would do with vodka. R: More importantly, I wouldn’t allow them to order it. This has to be enjoyed pure and only pure. The local alcoholics know what’s good, you should never underestimate them. Trolley filled with cheap beer and a bottle of rye, the beer for fighting the appetite and the rye because it tastes great and won’t give you this telltale red nose. Lately, there’s even a heavily posh rye from Düsseldorf that gets bottled in turpentine f lasks. It’s this artificially created rock’n roll thing for Ed Hardy followers, you know. No siree, I would rather stick with the cheap one from the local discounter then.

KAISER KÜMMEL. Robby: We had another one of these from Grützmacher earlier, which was spot-on. It tasted like a liquid caraway bread. The one we have in front of us is a bit too sweet, don’t you think? Sven: Agreed! It almost tastes like an early experiment of toothpaste for kids gone horribly wrong. R: Too offensive at first, and then it loses its taste almost immediately. S: What I actually like about ‘Kümmel’ is its doomed but secure existence in the shadow of great alcohol. No chance for candy-coating here. You will not find any events sponsored by ‘Kümmel’ ever. R: True. It’s an honest schnapps with no surprises whatsoever and that’s why I’d prefer it to any ultrahip vodka that costs me a shitload to sell in my bar. It’s essential to do a little self censorship from time to time (laughs) because it would be the same cost to actually get yourself a train ticket to Poland, a bottle of vodka, and a lapdance at some third class strip joint included.

FEIGE SAU MIT FRUCHT. Robby: This is nasty, indeed. I’m feeling sick already. Sven: Looks like an ice cream bomb for alcoholics. R: Wait a sec… no, it’s actually not that bad. It’s alright. With cream it’s pretty much alright. S: Disgusting. That’s the low-point of this evening by far. The fig has been laid in vodka for ages and now its texture is scarily close to a gherkin in piccalilli… horrible, just horrible. R: I remember sleeping at your place ages ago, and I was fairly destroyed and fell asleep on the f loor. There was one single spike emerging from the parquet f loor and drilling into my back, but I was too drunk to care. If I would have had a couple of these bad boys here I would have ripped it out like the Incredible Hulk. S: For me ‘Feige Sau Mit Frucht’ is on the same page as ‘Toast Hawaii’ and pork hedgehogs. It’s a culinary nightmare dressed in our national colours for sad babbitts. Please don’t order a second one. R: Haha! It’s for folks that clap out of sync while listening to old German pop songs. Let’s go for another one!

THURSDAY 5TH JULY

KAVINSKY CAPABLANCA DOWN+OUT WIZZY L-FÊTES

WEEKEND CLUB BERLIN

PARTY

WWW.NIGHTCALLBERLIN.COM

My B rig h t Uni f o r m â&#x20AC;&#x201D; Sta ff Ed i t i o n And again, hereâ&#x20AC;&#x2122;s our category presenting people of the BRIGHT trade show and their well-chosen and very personal BRIGHT Uniform. Usually we pick our beloved distributors to show us what they got but for this issue we decided to introduce people who keep the BRIGHT trade show going. Check them out and show some love!

Y as m i n Ma r t i n e l l i Where do you live – Berlin, Germany Your job at BRIGHT – BRIGHT Magazine Editor What about your actual job – Brewing radical wordstew potions with the lovely Lodown crew; editing soso magazine What do you think is going to be the highlight of BRIGHT XV? – Maybe breakin my neck attempting some shizzle at the skatepark, and of course seeing all the rad people who are a part of the trade show. Big ups to Thomas and Marco!! Uniform – Beanie Lifetime, Leather jacket from a shop in Tokyo, Cardigan Chloé, Shirt RVCA, Skirt Lazy Oaf, Tights Wolford, Boots second hand Love – www.lodownmagazine.com; www.sosomagazine.com

Ka t y

Li nk

T o b i as F r i e db e r g

Where do you live? – Biarritz, France Where do you live? – Frankfurt a. M., Germany Your job at BRIGHT? – Social Media Management Your job at BRIGHT? – Art Director What about your actual job? – At the moment I’m doing PR and Communication at Nixon while finishing my Master’s degree

What about your actual job? – Lineman at aokimatsumoto.com What do you think is going to be the highlight of BRIGHT XV? – Definitely the return of the “B”!

What do you think is going to be the highlight of BRIGHT XV? – Definitely hanging out with the Makia guys and the Lamono crew, good times guaranteed! Apart from that you can never tell who’s gonna kill it with the best booth this time … I’ll wait and see! A nd yeah, some karaoke would be nice again …

Uniform – Suit Joop, Shirt Lifetime, Shoes Carhartt X Vans, Boxers Cleptomanicx, Socks Falke

Uniform – Hat Nixon, Jacket Nixon, Shirt Volcom, Dress Oxyde, Bag Bright <3, Socks American Apparel, Shoes Puma Photo – Jason Horton aka Flashorten Love – Marco, Thomas and the whole BRIGHT crew for kicking ass over and over again.

Nada

Ca r ls

Where do you live? – Berlin, Germany Your job at BRIGHT? – Editor for BRIGHT Magazine and Blogger for BRIGHT Tradeshow

Ha r p e r

What about your actual job? – Endorsement for Levi’s, freelance PR-Lady, freelance editor

Heuer

Where do you live? – Berlin, Germany

What do you think is going to be the highlight of BRIGHT XV? – BRIGHT in summer is a highlight in general. Warming sun, cooling beer, lovely people – a job could be worse.

Your job at BRIGHT? – To clear out the racks + to spread some love What about your actual job? – To clear out the racks + to spread some love

Uniform – Shades Vans , Tee Wemoto, Denim Levi’s Demi Curve, Shoes Vans, Bag A D Deertz, Bike Burgers

What do you think is going to be the highlight of BRIGHT XV? – To clear out the racks + to spread some love

Photo – Pisa73 Uniform – Shades: these are the ones that came with my brother’s Stereo Vinyl Cruiser; Dress: got it from my US-home girl Dora who is based in Brooklyn now, and the ride’s my brother’s old Bobby Car, but strangely it’s always in reverse whenever I try it

Love – www.hatchkingdom.com

Love – Word to the mother

Ma r c o

Aslim

Ma r cus

Ludw i g

Where do you live? – Frankfurt a. M., Germany Where do you live? – Berlin, Germany Your job at BRIGHT? – Founder/Owner Your job at BRIGHT? – BRIGHT Ambassador & Advocate

What about your actual job? – This is my actual job! A nd I am also working as the importer for Lifetime Collective and a sales rep for REELL

What about your actual job? – DC Shoes PR for A A A Agentur Attia, CIVILIST Production & Sales

What do you think is going to be the highlight of BRIGHT XV? – Element will make it finally count!

What do you think is going to be the highlight of BRIGHT XV? – To All around CIVILIST Berlin, DC Shoes, LookyLooky, Keinemusik and Ambivalent – All hail!

Uniform – Jacket Lifetime, Tee Lifetime, Pant Reell, Shoes Diamond Footwear, Watch Casio Calculator

Uniform – Cap aN Ything, T-Shirt Civilist REV019, Longsleeve Norse Projects, Pants Levi’s Made & Crafted, DC Shoes Tonik SE Love – www.aaa.mu; www.civilistberlin.com; www.dcshoes.com/de/de

Erfrischende Momente auf der BRIGHT w端nscht

Budweiser budvar Mehr Budweiser Budvar:

www.budweiser-club.de

LIFETIME

C OLLE C TI V E

GLO B E

Text – Souchak

Text – Yasmin Martinelli

Publish Or Perish Maintaining strong ties to the local art, design, and fashion community while keeping a decidedly global perspective, Vancouverbased Lifetime Collective has made itself quite a name. Founded in 2002 by then twenty-somethings Reid Stewart and Trevor Fleming, the Collective today is a fashion house with an impressive reputation as well as a meeting point for creative people from around and far away, stressing communication and collaboration. The Collective’s seasonal/bi-annual Free Thinkers mag adds another layer to that. The current issue is devoted to the creative process and features the scene in Topanga in the 70s, Thee Oh Sees and the Mattson 2, artwork and photographs by Niall McClelland, Ryan Rhodes, Hunter Longe and Michael Jager. In addition, the magazine’s looking at Saint Paul-based Brass Tracks Publishing, Cameron’s Books in Portland and Lifetime Collective’s neighbourhood buddies at art supplies store/workshop/ hangout Collage Collage in Vancouver. Looks like the Collective just keeps growing.

How about we chuck another prawn on the barby? It’s a horribly lame joke but when said in a most pitiful Aussie accent with enough of a serious face it can be funny. It’s pretty hard to resist cheap tricks like that when it comes to meeting people from that magical, far-off land of OZ, maybe it’s just cos I relish in stereotypes of myself to such a ridiculous level I find that others may chuckle at their own too. Especially the extroverted chaps over at Globe. They’re a diverse group of individuals, with their roots in skateboarding and surfing, united by one common thread... their passion and enjoyment for what they do best. (United By Fate). It is this spirit that gave birth to Globe International 18 years ago

www.lifetimecollective.com

and continues to drive the Globe today - inspiring the people, products, and programs that represent them. SS12 sees the GLOBE X THR ASHER collab as a result of a long history they share together. From events like Double Stack Cash Attack, Slaughter At The Opera, and The Skate Park Roundup, GLOBE and THR ASHER have joined forces many times through the years. When approached with the choice of shoe to be the subject THR ASHER chose two. The Heathen, Designed by David Gonzalez, and The Odin, Designed by Chris Haslam, both were born with the THR ASHER oath in mind. Both shoes, in classic SF orange and black come with the THR ASHER oath bandana print on the footbed, and oath pin for added f lair. www.globe.tv

dennis

busenitz

50-50 to pole jam

busenitz pro

www.adidas.com/skateboarding

ÂŠ 2012 adidas america, inc. adidas, the trefoil logo and the 3-stripes mark are registered trademarks of the adidas group.

TRI P LE B U S ENIT Z A DIDAS S K A TE B O A R D ING So Dennis, how does it feel to be part of adidas? It feels special to be a part of it. adidas is a shoe company with a great history and it impresses my old brother. Did you grow up wearing adidas shoes? Yeah, I wore them for soccer and basketball a lot. Do you get to be involved with the brand decisions? Do you help building the team direction? Iâ&#x20AC;&#x2122;m pretty involved with design and development on product, and they value my opinion of other team riders and the trips that we go on. Why do you like being involved in the product development? I just like to be involved because I want to wear stuff that I really like.

How do you work with the adidas shoe designers? Every now and then I’ll go up to Portland to visit and talk with the designers, see a bunch of shoe samples and things that they’re working on. Then sometimes they will come to San Francisco to work directly with me. We also communicate a lot through email. How important is board feel to a shoe design? That’s the number one priority! Skateboarding is hard when you can’t feel your board.

The Samba style tongue and the Copa Mundial style toe definitely make it unique. Were you worried about it not being well received? Yeah, I was worried about it but I thought it was worth a try. Now you’re moving on to a Vulcanized version of your first shoe. Is it the same shoe but with a different sole or slightly different? It’s slightly different for this Vulcanized version. Put it this way… this Vulc version was inspired by my first shoe but it’s been stripped down for a simpler look that Vulc shoe wearers will like.

You like to build things, hence your portable skate ledges and all of the house projects. Why do you do enjoy these things so much? Making stuff is fun; it’s like learning a trick. Thinking about something and then trying to turn it into reality. The process of finding a solution is a good challenge for my brain. Do you get a sense of pride from making things yourself? Yes, because it’s hard to do. I get a sense of accomplishment from it and a real appreciation of things that other people make. What prompted the football shoe inspiration for your first pro model? I liked playing football in the Copa Mundial and thought the narrow shape should ideal for skating, it makes for a snug fit. Traditionally skate shoes were basket-

ball and tennis shoes but the shape of a football shoe is actually better, just the materials needed to be refined.

What dictates a need for a signature Vulc sole shoe and Cup sole shoe? I just like them both and it’s nice to be able to switch between them but still have a similar feeling. You also have another new pro model coming out at the same time. What’s the difference with that one? That’s the Busenitz A DV, which stands for “Advanced”. It’s kind of like a very technical version of my first shoe and this new Vulc shoe. We played around with the Cup sole and Vulc sole and integrated a lot of innovative technology that adidas has developed for performance based sports. So are the technological aspects of the Busenitz ADV there to progress your skating? Ultimately, the technological goal is to make my feet happy, reduce the shoe weight and introduce new materials. Adidas focuses on innovation in their product that is intended for performance. Is this relevant to skating? So long as it doesn’t look bad, it doesn’t hurt to try.

What do you think Adi Dassler would think about skateboarding? It would blow his mind! I think he’d be into it. Do you feel like your three pro models represent your style of skating? I don’t really know how a shoe would represent a style of skateboarding, but I know that I like to skate them all. How are you going to decide which ones to put on each day? My agent does that for me. (Laughs!) Do you think that once you get used to having three pro models you’ll use each one for different purposes? Weird example, but like a bag of golf clubs or something? How did you know? (Laughs) Bright is the main tradeshow for skateboarding in Europe, adidas is a German brand and you have German roots. Is this all a coincidence? Do coincidences really exist? Does it make you proud to have your new pro models unveiled for the first time in Germany? Yeah, of course. Thanks for taking the time to walk us through your signature shoes Dennis. Obviously, the readers can go see them in person at the adidas booth during the tradeshow. Yeah, thank you. Check them out at the adidas booth. www.adidas.com

W E M OT O

C LO TH IN G

Text – Souchak Make It Personal Situated in the small Hessian Town of Idstein not that far away from Frankfurt, Wemoto Clothing’s already known as a major German label with global reach. With fashion designs based neck-deep in skateboarding chic, street couture and impressive graphic concepts, they are consistent in coming up with fresh merchandise since 2003. You just gotta love their recent collaboration with FreshCotton, producing a simple, sharp Herman Brood T sporting the smart tagline ‘Never Be Clever’. “You have to choose your collaboration partners wisely,” comments Wemoto’s Stefan Golz. “We think it doesn’t make sense to just do as many collaborations as possible – better do just a few but have those really stick out.” Also, for Golz and Wemoto, partnering with other labels and companies on a project comes down to personal choice. “We always collaborate with brands we can relate to personally and usually know the people behind the label we’re working with. We’re always curious to do something new for Wemoto like designing sneakers, backpacks or hats. We always try to create something we’re usually not offering in our main line. Basically it’s all about the fun and about getting a surprising and new product.” Wemoto Clothing’s latest collab obviously fulfilled all criteria: Partnering with East Coast skateboarding icons Jefferson Pang, Peter Bici and Peter Huynh of N YC’s famous, fabled UX A , Wemoto produced a full spread of cool gear sporting UX A’s “Lex The Bear” logo, including a red and blue “Built To Last” deck. “Good things often come easy,” Golz says. At Wemoto Clothing, he and partners Gregor Garkisch and Patrick Lotz know how to stay on top of things business wise, but at heart they’re still fans, too. The UX A collab, Stefan Golz adds, was “a boyhood dream come true for us.” www.wemotoclothing.com

RE L E NTLES S

BETON HAU S E N

Text – Renko Heuer Berlin might not be the rainiest place in Germany – a recent tabloid headline said something about the city being 22 degrees hotter than Rügen, the country’s largest island, but it certainly does get enough rain to annoy a few skateboarders (see Chris Haslam’s interview in this issue) so we were thrilled to hear about a new indoor spot in BRIGHT’s hometown, built right next to the official skate hall as an extension of the amazing “Betonhausen” concrete spot. From what we were able to gather in the early-early stages, it’s another construction masterpiece by Berlin’s DIY concrete-meister Lennie Burmeister, realized in cooperation with Relentless Energy Drinks and Skatehalle Berlin. In other words, Lennie is basically going to continue working on what he and Jan Kliewer and Jürgen Horrwarth started outdoors a few years back, a concrete DIY pool. Now they’ve decided to add the next level to this unique concrete landscape, inviting skateboarders to indoors and onto “Betonhausen”’s premises – with more surprises to come. Make sure to check out the opening bash with Ca$h4Tricks during BRIGHT XV and have a look at the indoor chapter of “Betonhausen” for yourselves. Save the date: Thursday, 05. July 2012, starts 7pm, Betonhausen @ Skatehalle Berlin www.betonhausen.com

I MP A R TIA L OB J E CTIV E S . Photography is actually a very democratic art form. It is available for everyone, comparatively cheap and thanks to the digital age - easy to spread the immediate results. And that is exactly why it is so painfully difficult to be good at it. We sent a similar list of questions to some of our favourite photographers in order to find out more about the current status quo of working in this field, and received a selection of handpicked images and their personal assessment on life behind the lens these days in return. Now, that’s what I call fair trade. Texts / Interviews – Forty

Kreayshawn and White Girl Mob

BOB B Y HUN D RE D S . Bobby Hundreds - or Bobby Kim to his parents, was raised on a proper diet of skateboarding and punk rock in Southern California, and he attributes much of The Hundreds’ success story (a brand he co-founded with his long-time friend Ben Shenassafar in 2003) to his background in the subcultures. He documented much of his youth involvement through photography while he was younger, nowadays over a million loyal followers are checking his blog daily every month. The majority of people these days have the tendency to despise authenticity, because it is something highly valuable that money can’t buy. Keeping this in mind, Bobby Hundreds probably is one of the most hated guys on this planet. Since “The Hundreds“ is celebrating its 10th birthday in a few months, we skipped the photo-talk in order to find out more about the brand and the biz.

Dave Choe

The Hundreds has been around for almost ten years now and what I found very fascinating is that you guys are still fairly unpredictable and hard to pin down. Regardless of the brands success, how hard is it for you personally not to get cynical about the business and maintain enthusiasm? Thank you! We pride ourselves on our diversity and for lack of a better term, inconsistency. The most predictable thing about us is our unpredictable nature. I just got an email this morning from a peer brand owner who was upset that we were collaborating with a band that he held dear. In his opinion, The Hundreds brand has nothing to do with his favourite music group. I smiled, because of the sheer ignorance of what he was saying. People love to pigeonhole and compartmentalise the world around them, especially others. I think it makes them more comfortable knowing who does what, and who belongs where. It’s a popular saying in our industry “Stay in your lane.” Well, I think that’s total bullshit. The charm and appeal of streetcar is that none of us stayed in our lane. We were supposed to be responsible professionals, but we choose to wear t-shirts over ties. Our lane was to make skate clothing or hip-hop clothing, but to hell with that dinosaur philosophy. We swerve all over the road, we colour outside the lines, we make clothing for everyone. Unfortunately for my friend’s sanity, The Hundreds can’t be tied down to any one thing, or any one place. We don’t live our lives like that, so why should our company be that way? It’s very easy not to get cynical about people like him, attitudes like that, or the business around us. Because we don’t pay attention to it. Attention is the most valuable currency you can pay, and we focus on the positive, enlightening things in our lives. We love streetcar, we love everything about what we do. We get to be kids forever. What’s there to be cynical about?

From what I’ve seen and understood, people around the world have the same general impression of who The Hundreds is and what it stands for. Largely due to our pervasive web presence. More so than any other brand, The Hundreds dominates on the Internet, which works to our advantage when it comes to relaying our message and mission statement. We’re all literally on the same page. Public Label is a more mature look on apparel, since you’re also not getting younger, I was wondering if PL feels a bit closer to your heart by now in terms of the cuts and designs than The Hundreds? Me, personally? Nope. Haha, I was wearing black t-shirts and Dickies when I was 12 and will probably be wearing them when I’m 100. I like faded, old clothes. I like ill-fitting apparel. The “mature,” “grown-up” look is such a myth. Mature and grown-up are what you make of it. Public Label is a chance for us to experiment and be a little more fashion-forward with The Hundreds. Typically, our customer demographic doesn’t really let us get away with designs that are too outside the box. So we implement them into Public Label to get them accustomed to seeing it and wearing it, slowly easing them into the aesthetic. But, yeah, when it comes to me, I will dress like a 14-year-old kid forever because 14-year-old kids are the coolest. Like many other brands The Hundreds started out with a modest line of a few different tees. In regards to all of the major decisions that have been made ever since, would you say that it was a lot more about trusting your instincts than having a master business plan? 100%. To this day, we still do not have a business plan, in the professional sense. We have done everything based off of our gut, and what “feels” right. It’s not quantifiable, I can’t put it down on paper, but it’s a spirit and creative sense that we follow. Sometimes we are wrong, but we correct ourselves. We try to be fast in responding and reacting, and keep it moving. I think our customers really appreciate that, whether they consciously understand that or not. Our brand is a personal project, it’s our experience, and our patrons partake in it. None of that could exist if it weren’t for authenticity and honesty, in our product and our presence.

Have you already planned special events or specific special items/collaborations to celebrate your ten year anniversary next year? We have, but I can’t speak on them just yet. I think our fans and customers will be really excited to see what we have in store, because we certainly are. Would you say that The Hundreds is perceived differently in Europe/Asia than in the US or does it universally stand for a certain Californian lifestyle?

www.thehundreds.com

Lee Spielman of Trash Talk

Rainbow

Rainbow Los Angeles is my home. On this day, we had just broke from a thunderstorm, so I crawled up to the roof of our office building and photographed this scene of a double rainbow. All Youtube memes aside, it was awe-inspiring.

Jay Ughh

Kreayshawn and White Girl Mob The Hundreds presented Kreayshawn and White Girl Mob’s first live performance, right off the heels of her “Gucci Gucci” smash single. When we had initially planned it, her hype hadn’t yet exploded so we really didn’t know what to expect. We rented out a small bar in San Francisco to host the event and hours before we opened doors, we already knew we were in for a helluva night. The line stretched down the block, and the crowd was anxious. Needless to say, their first performance, although rusty and glitchy, tore the roof off. Dave Choe The best part about my job are all the great people I get to meet, the relationships I get to build. This shot is of my good friend Dave Choe on the eve of his big solo exhibition with the Lazarides Gallery last year. Dave went on to become renowned for making big off of Facebook shares, but he’s still the same guy. Irreverent, incredibly bright, and a good brother and friend. Dave Choe FTW. Lee Spielman of Trash Talk Perhaps my favorite week of the year to shoot photos is SXSW in Austin, Texas. This year, Trash Talk owned the music festival and showcase, and here‘s a great example as to why. Near the end of their set, while I was shooting onstage, Lee crowd-surfed out into the middle of the floor, turned around, and crucified himself on the tentwire to frame the perfect shot. What resulted was nothing short of evil and eerie, all with a dose of epic. Alysha Nett If anyone knows my work, they know I love shooting beautiful women. But even moreso, I enjoy photographing friends. So when the two collide, it makes for an awesome shared experience, documented in some lovely art. Take for example Alysha Nett, who has garnered notoriety through her pervasive web presence. She’s not just Tumblr famous, she’s a hardworking model who aligns herself with the right projects for her career. Best of all, Alysha just happens to be a great friend of mine and The Hundreds. On this day, we ate lunch and casually shot in the park where “500 Days of Summer“ was filmed. Jay Ughh Jay Ughh is a block representative. Our block, Rosewood and Fairfax, here in Los Angeles. Every day it’s a tug-of-war with the LAPD (Los Angeles Police Department), they’re constantly harassing the neighborhood kids who are out skating and contributing to the community. On this day, Jay Ughh, who also raps in CBG, stood defiant against the officer. I felt like this image captured it all, the attitude, the street life, what it means to be young, what it means to fight back.

Alysha Nett

Never Lost

I believe it was Heinrich Heine (1797-1856) who once compared the act of translating – as in translating fiction, novels, poetry, but also other kinds of writing from one language and culture to another – to a kind of dance, albeit a hugely difficult dance performed in chains. He was quite right, and translating a concept from one place to another can also be a difficult task, especially when it’s fraught with legends, myths, and an aura of the ever-unexpected. So now: Think Supreme, and then think translating that. To Europe. I remember seeing the first Supreme ads in the Beastie Boys’ own Grand Royal magazine, not long after the now-world renowned shop on N YC’s Lafayette St. opened its doors to the public. The ad was rather small, and quite different compared to all the other obscure label ads for even more obscure vinyl releases. It looked more like some kind of Calvin Klein thing, with skaters randomly placed in this context. In other words: It took a certain look, appropriated it, and ran with it. This approach (finding something, usually something unexpected, and running with it long before anyone else in the upper streetwear society would even think of doing so) has been Supreme’s mission ever since. Supreme founder James Jebbia’s Futura Heavy Oblique box logo, more recently pushed to even bigger heights by OF WGKTA’s Tyler, has been photographed or filmed together with everyone from Lady Gaga to Raekwon and Kermit The Frog, to mention but three examples of stellar campaigns this skate store-cum-lifestyle brand du jour has presented over the last 18 years.

But let’s get back to the act of translation and the pitfalls thereof. After opening stores in L.A. and across Japan, Supreme N YC has launched its first European shop in London’s Soho last year, hooking up with UK design agency Brinkworth, the Wilson Brothers, and old-school hero Mark Gonzales (who brought two Shmoos, his iconic birds, to the store). We wanted to find out more about this rather difficult act of translation that has resulted in an awesome yet quite functional looking shop on two levels, with herringbone parquet, and soundproof ceilings to overcome noise issues. Now with one foot in the Old World, Supreme will make even more noise in the undefined realm between streetwear, fashion, skateboarding, and lifestyle. We hooked up with Murray Aitken at Brinkworth, one of the translators who worked on James Joyce’s Jebbia’s first European store.

Text / Interview – Renko Heuer

Translation 53

Hey Murray, please introduce yourself first. What’s your position at Brinkworth? I’m one of four Associate Directors at Brinkworth and was responsible for delivering the Supreme store, along with Adam Brinkworth and Ben and Oscar Wilson of the Wilson Brothers. I’ve been working for Brinkworth for over six years and had the good fortune to work with a load of great clients, including Nike, Converse, Arc’teryx and Foot Patrol, the store in London. What exactly is it that you love about your job? Brinkworth as a design agency has that rare ability to mix commercial experience with a very creative approach, which makes for a great balance; and there’s a lot of energy here, so it’s continually evolving and keeping me on my toes. How did Supreme NY approach you guys for the London shop? We worked with the Wilson Bros on Michael Kopelman’s (Gimme5/Hideout) venture to resurrect the Foot Patrol sneaker store in London’s Soho. Against the odds, the project was a success and, as Supreme’s UK partner, Michael asked both Brinkworth and the Wilson Bros to meet with James to see if we could help with getting the Supreme London Store going. We got on well with James so it wasn’t long before we were putting together proposals for the store. How closely did you work with James for this project? Tell me something about the actual process. James would come over once every few months at critical sign off stages. He is a very hands-on client, so we’d pretty much be in touch every day on the phone. James was really clear about what he liked and disliked, but never dictated to us about what we were doing. We’d show him stuff and he would say whether or not he was into it or not. Once we understood where he was coming from it was a fairly straightforward process. Whose idea was it to have The Gonz’s artwork in the shop? It was purely James’s idea. He’s a fan of his artwork and there’s an obvious synergy that Mark has with the skate and art world that sits well with Supreme as a brand. What was it like to work with Mark?

We had the chance to meet with him whilst he put the final touches on the birds and whilst he painted the mural in store! He’s a busy man so much of the work went direct through James. Ben Wilson worked more closely with Mark on the production of the birds. He was really into what we were doing, so it meant things were really smooth.

The approach was to produce a store that felt like a premium skate store. A minimal pallet of utilitarian materials became a crisp backdrop to the product. Which is often very colorful. Was it easy then, to translate this US phenomenon to Europe, and for the first time? The design language in the stores that James has already done worldwide is a language we are really into, and appreciate. It’s simple and clean but incorporates amazing detailing – something that clearly ref lects Supreme as a brand. So, for us, once we understood the nuances of James’ approach, it became fairly simple to translate into the European store. We made some tweaks in materials, such as the solid oak parquet f loor to make it feel slightly more appropriate to its London location, but its still has the feel Supreme store. Supreme is known for keeping the highest possible level of quality – did that make it difficult to work on this shop project at some point? We always expect very high standards regardless of who we are working for, and we’d like to think that we met James’ expectations on that front. That said, it was fairly inspiring to witness how little Supreme were prepared to compromise. Few clients we have had demonstrate the same degree of tenacity in getting what they want or need in order to have the absolute best.

There must be a funny anecdote from working with Mark! He’s a legend! He was buzzing about a video he’d taken of himself whilst in London. He tried to jump a parked Lamborghini and missed the jump. Think the Lambo came off worse than he did. Coming back to the actual store, can you explain what inspired certain decisions such as location, size, and layout of the shop? Why Soho, for example? A nd whose decision was this? As Europe’s only Supreme store it made sense to James to have a location that was central and accessible, not just to locals but also to people visiting the city. Soho was the obvious choice in London. It has a timeless appeal that East London doesn’t have and there’s some great stuff around there including Hideout and Foot Patrol as well as a closer association to the more premium areas in London such as Dover St, Bond St and Saville Row. Most of retail units around Soho are more suitable for a boutique store and don’t really have the sense of space for what James wanted to do with the store. This particular shop is really unusual in Soho as it’s got a relatively large footprint with a fairly industrial feel. In terms of layout, the store was an odd shape, with a really large lower f loor and a much smaller ground f loor. It was clear that the main sales space should be in the basement to make the most impact, so the stock room was put upstairs to maintain maximum sales area down stairs. We created a void in the f loor to increase the feeling of space downstairs, which ultimately became the perfect place to hang one of Mark’s sculptures. James was really keen to make sure that from street level it felt like a ‘store’, and a skate store at that – not an exhibition space. So the cash desk, featured product and decks are all upstairs too.

By the way, how was the opening party? Awesome! Are you still involved with the shop now that it’s done and open for business? Or is it even an ongoing project in a way? We’ve designed a few extra pieces of furniture for display recently but nothing major. If there’s anything specific required for a seasonal product launch we may get involved there too, but for now our involvement in a design capacity is pretty much complete. Supreme London 2/3 Peter St. London W1F 0A A United Kingdom

What inspired you in terms of interior design?

Th e Oll ie Ray

Ba r b e e

Interview – Renko Heuer Foto – WeSC

E q u i va l e n 56

There’s an old Powell ad, circa 1989, with Ray Barbee holding his pro model like a guitar, as if he was pretending to jam on it. Of course Ray’s smiling on that picture, as he pretty much always does. Strangely, no one seems to have noticed that he was heavily into making music back then; in fact, it took more than another decade for Barbee to release some of his own tracks. But then again he’s never been one to push things aggressively. 25 years after riding for Powell-Peralta, Ray Barbee is still doing what he loves, and that means more than just No Complys. A photographer, a skater, and of course a musician who’s been releasing on Galaxia Records for almost a decade now, he’s still representing brands such as Element, WeSC, Independent, and Vans, who support the iconic street skater in his manifold creative endeavors. For this interview, we originally planned to sit down and talk music only, but of course, being the well-balanced all-smiles guy that he is, we went from guitars to boards to family life and moonwalked our way back to his idea of perfect functional attire.

Well, Ray, here you are, fixing your guitar, treating it with so much, well, love almost, how does it make you feel to see someone smash his instrument on stage? I have no problem with it, but it’s certainly not my thing. It’s almost like with a board, you know, if you have a board that you dig… … then you would never destroy it? Well, it’s probably a bad analogy, because a board will get old, and you’ll get rid of it anyway. A guitar you can have for the rest of your life. It just depends. If you really dig the guitar – much like anything – then you don’t want to mess it up. And dudes who do that, they’re on another level anyway. Meaning what exactly? I mean, most dudes who break their boards, they get their boards for free. A nd guys who smash guitars they either get them for free or it’s an important part of their shtick. Pete Townshend from The Who – he can get more guitars. And then punk bands started doing that too, but a lot of those guitars were cheap guitars anyway. The equivalent in skateboarding would be a board you could find at a sporting goods store. You can’t really use those boards anyway. Making music though, with a guitar that you treat well, is that feeling that’s comparable to what you get out of skateboarding? Well, just comparable in the fact that it brings joy, I’d say. And that there’s a sense of accomplishment: You want to learn a new trick, or you have a good day skating, so you come home feeling satisfied. So it could be anything then? Totally, no matter what the interest is: it boils down to that, to how you’re enjoying 57

it. So the common ground is joy, that sense of satisfaction, of accomplishment. It’s definitely not restricted to music and skateboarding. For you it’s photography as well, I guess. Yeah, for sure. It just comes down to having an interest. Those interests will send you down a path if you want to fulfill the curiosity or whatever it was that got you started in the first place. What about you and music then? How did it all begin? Music for me was something I always dug, even before getting into skateboarding. Growing up in California in the eighties, I think I was in fifth grade when MTV came out. Plus I got a brother and a sister, and my parents would let us go to the local record store once maybe every two weeks. They would let us pick a tape of a band that we liked, so every two weeks I was able to buy music! That’s awesome. Yeah, super cool. I remember I liked AC/ DC from MTV, and so I was into them and Angus Young in particular, him going crazy and playing what I thought was such ripping guitar. I was into that but I didn’t know anybody who had a guitar. It was just something that was on TV, and not something within my reach. But when I got into skateboarding, after sixth grade, the guys that I wound up skating with, those guys all played in punk bands. So after skating, when they had band practice, I would hang out – and then there were guitars I could actually pick up and I could ask them, “Show me something!” That’s how I got into it; but it always took the backseat to skateboarding. At least until about high school, then I got a little more serious. I didn’t own my own guitar

until Stacy Peralta bought me one, after I got on Powell-Peralta.

very similar, you come up with an idea, and then you try to execute it.

Wow. Yeah, I was always borrowing people’s guitars.

What is your main focus right now? My focus is trying to balance everything.

You once compared learning an ollie to learning to talk; how about another analogy in guitar terms? Where is that “ollie step”, when things start to get interesting, in music for you? Oh that’s getting past the blisters. Those will go away after a few weeks already, don’t they? Well, for some people that’s a deciding factor if they keep doing it or not. There’s a lot of pain before. At the end of the day playing guitar is all about what your right hand is doing and that being connected with your left hand. Just like an ollie is your left and right foot working together. Yeah. Getting your fingers used to where they need to land the chords. So there’s no per-se “ollie” for music. Playing an instrument is all about getting the coordination right. You make it sound so mechanical. Where’s the flow in that, this invisible element? I know what you mean, but it’s true, my hand has to “know” which string it’s on! A nd in skateboarding it’s the same, you have to learn the mechanics of pushing, and then coasting, and then the mechanics of an ollie, sliding the front foot up. One can’t really be too conscious about it though, because that’s when the f low gets messed up. Is there a comparable thing in photography? An “ollie” kind of moment? No, I don’t think so. The parallels with all three of those things is that it takes a creative mind. It all comes from seeing. Music has more to do with ideas and melodies, and being able to execute that with your instrument. It all starts from an idea; sometimes I’ll hear parts of a song before I get to the instrument. With photos, sometimes I know the image that I want to shoot and try to find it; for skateboarding I know the trick I want to do and try to find the right spot to do it. So the approach is

Is it easy to find time for all this, especially with family, kids…? No, it’s hard, and I don’t know how to do it. But again I have got to try because… I want to do it. I don’t think I’m doing a good job of it, but you just keep trying. It’s like life: nobody’s got life down. Like parenting, there’s not book that will teach you parenting really well. At the end of the day you just have to experience it, go through it, and it’s trial and error by just jumping in at the deep end and going for it. The older you get, the less time you have to do anything, so when you have a lot of things, it really becomes a challenge to balance everything. Plus I just bought a new home, and that’s a big motivator. It motivates you to work more so you can pay the bills? Because these are all things you’d probably do anyway even if they didn’t pay your bills, right? Yeah. Tell me about your sponsorship situation right now, and how it feels to be part of those brands. Well, it’s great, because the brands that I’m a part of, they’re all lifestyle brands, so they all really appreciate everything about the culture. So me being able to develop and get my chops, if you will, with these things gives them something to work with and at the same time it allows me to still be viable and to bring something of worth to the brand. And you’re right, if I wasn’t releasing anything, if I wasn’t putting out music or wasn’t able to be in magazines or in videos for skateboarding, or hanging prints at galleries, I’d still be doing all this stuff. Still it has to be justified; I can’t spend all my time doing that stuff and not provide for my family. Is your youngest one still planning to be the next Michael Jackson? Yeah, that’s because he loves dancing. Michael was a badass dancer, man. Can he moonwalk yet, your son? No, he’s five, you know? 58

How do your kids feel about your earlier video parts? My youngest, I don’t know, to him it’s all the same. “Dad’s on again.” He’s five, like I said. My oldest is into skateboarding and he thinks it’s cool, although no matter what you do: parents are never cool. It doesn’t matter. Up to a certain age, dad’s the hero. But when your kid is starting to get into his own things, he’s going to be like, “Oh dad, you’re so old-school.” Sure. What’s lined up for the rest of the year? Right now I’m writing for a new album, so my plan is to be in the studio sometime towards the end of the summer. Then I also got this book project with Vans and WeSC, a photo book project. Other than that I’m trying to hook up with Greg Hunt to get some footage for the Vans video. I’ve got a full plate. One last question, and this goes back to the thing with destroying guitars or boards. Is it true that you sometimes wear your flannel shirts for years and years and years – even though you’re sponsored and you could get new stuff every other day? Oh yeah, totally. I’ve got f lannels that I’ve had for years, yeah. It just depends on your personality and the type of dude you are. I just grew up that way, and when I find something I dig then I stick with it. It has to be durable, no-frills, so basically I’m a working-class skater in the sense of “let me get the stuff that I need just to get where I need, done”.

A ND Y MU E L L E R . Living and mainly working in LA these days, Mueller was originally born in the Midwest where he became addicted to the glorious boys universe of skateboarding, BMX, music, and magazines in no time. He started photographing at an early age and as a result, founded “OhioGirl Design,“ a small design/photo/film studio in 1993. Four years later “The Quiet Life“ was born, a new kind of brand that flawlessly combines (street) photography with a laid-back approach to fashion. In addition to the Quiet Life, Andy works full time at Girl Skateboards as a member of the infamous “Art Dump,“ while continuing his explorations into freelance photography.

26 38

Is your career as a photographer something that basically happened almost accidentally or is it the result of confidently working towards it? Both. I started shooting photos at a really young age, back in the mid 1980s actually.... I’ve always been shooting and studying photography, I’m a student for life always working on my craft. Always having a camera in my hand also lead to part of my professional career - it’s part of who I am and I think I’ll always be shooting.

You’ve founded your company The Quiet Life as early on as 1997… are you surprised that it’s still alive and kicking? No, I’m not surprised it’s still going, even though the first designs did come out in 1997, I knew even back then that the QL was in it for the long haul. It’s been a “labor of love” and a fun hobby so it has never been a race to get anywhere in particular. I’m really proud of it and it’s been fun doing it for so long. It’s great it’s finally getting noticed a bit more now - but that was never really the goal.

Do you prefer to shoot analog or digitally? I like both for different reasons. If speed and money wasn’t an issue I’d shoot film for everything, but sometimes it doesn’t make sense, especially for some commercial jobs.

What are the cards holding for TQL in the second half of 2012? So much going on with the QL now, some amazing new releases coming up, a few art shows, special collaborations, and more. If you want to keep up with The Quiet Life follow us on Facebook ( thequietlifeco ), hit us up on Instagram or thequietlife.com. We run an online photo gallery at thequietlife. com called The Camera Club and occasionally print books and photo tees from submitted photos. So, please submit some photos to the club! Shooters unite!

Is there a certain city or scenery you’re always coming back to because you know the result will be just perfect? No, nothing in particular, I just document my life and where I am. Luckily, it seems to always fit into my body of work. In our day and age, with blog culture getting a bit out of control and people experiencing shows through the lens of their cell phone, how hard is it for you to make a mark? Has the job changed a lot for you? Not yet. I joke about it a lot, it’s going to be a fun day when I just go to a commercial shoot with my iphone.

www.thequietlife.com www.ohiogirl.com

06 This is one of my favorite photos... it reminds me to keep shooting photos for myself and to keep shooting with my film cameras. I was on a long term assignment/project with a commercial client and was struggling a bit, so I decided to put away the digital stuff for a few days and get out my old hasselblad 500CM and shoot everything and anything that caught my eye, even if not directly related to the client‘s job. This is one of the results from those out-take photos. 14 I shot this way back in 1994 in Luchenbach, Texas. Still one of my favorite photos. I’ve always enjoyed documenting the people and places I see. 26 Spike Jonze - during the making of „Where The Wild Things Are“ 38 Pinhole camera of the pacific ocean. Palos Verde ( Los Angeles area ), CA - need to start shooting more pinhole photos again. Such a good look. 41 Back in my „indie rock“ days. Shooting photos and hanging out with my friends in the band HUM - 1994. 44 Eisle, Los Angeles - 2007.

D I M IT R I C OS T E . French artist, photographer, and filmmaker Coste has a passion for creation. He has a sure passion for things that make his heart beat faster as well. The Vans connoisseur is obsessed with life on the road, preferably on two wheels. His dad worked as the editor-in-chief for publications such as “Moto-Verte“ and “Bicross“ and infected him with an aspiration for speed, road trips, and tuned cylinder blocks at a young age. With motorcycling seemingly displacing the fixie-hype these days, it doesn’t really come as a surprise seeing his schedule go through the roof for the rest of the year. So yeah, catch him if you can.

Rick Thorne, Sunset Blvd, LA, CA, Feb 2005

Scotty Stopnik, Huntington Beach, CA March 2012

Gaelle Pietri@Elite on a B50 BSA Short Tracker, CherryPalace, France, September 2011

Steve Olson, Hollywood, CA, June 2011

Sal Barbier, Fairfax Avenue, LA, CA, 2008 66

Nathaniel Irthum aka Le Admiral, Mons Belgium, November 2010

Virginie Lanoue, Palm Springs CA, May 2010

Is your career as a photographer something that happened almost accidentally or is it the result of confidently working towards it? Both, I’d say. It came to me when I started with journalism. I never said to myself “I want to be a photographer” though, it all happened pretty naturally. Maybe I even was a bit lucky. Anyway, I worked on my skills and actually still am.

changed a lot because there’s always a guy who is willing to work for free or just has a DSCLR, but at the end, the result counts and if you don’t have an eye or a vibe you’ll soon be history. What do the cards hold for Mr. Coste for the second half of 2012? What are you working on at the moment? I’m holding several different cards; simultaneously working on both my photos and films and also pushing my ongoing racing project called O.S.F.A. I am working on a group show in Biarritz for June, preparing campaign shoot for Summer 2013 for Jerome Dreyfuss (French designer). Persol just launched the film I did for them (http://www.persol.com/international/days), and I’m part of the brand campaign as well. I’m getting very focused on developing my Self Action Photo concept which allows me to both ride and shoot photos. I finished editing a 3mn film shot in the desert about the pure sensation of riding with a sixties triumph. I also recently finished designing my second signature shoe for Vans OTW, coming October 1st, plus I will be directing a video for Vans for the launch of those shoes. I’m working on a self-published photozine, and just before summer I will launch a video I that shot for Alpinestars on the making of my boots. I am also working on a big exhibition in Paris for November based on my Tyre work shown in Berlin in January 12. I’m still documenting and portraying heroes of my youth and hot girls on vintage BMX bikes to satisfy some upcoming side-projects.

Do you prefer to shoot analog or digitally? It’s a matter of feeling. After shooting on film for ten years, I started shooting digitals, and I still do for most of my commercial work (and everyday on Instagram for fun). On the other hand I still shoot films, 35mm and 120mm, for a lot of my personal works. It’s like riding a scooter in the city when it rains but riding your old motorcycle for pure pleasure at night or the weekend. One thing for me is certain, shooting digitally is boring in the long run. I get excited when it comes to using my old Nikons or Pentax 67, I feel at home and I love it. Is there a certain city or scenery you’re always coming back to because you know the result will be just perfect? The desert and the USA in general. In this day and age, with blog culture getting a bit out of control and people experiencing shows through the lens of their cell phone, how hard is it for you to make a mark? Has the job changed a lot for you? I think it’s a good thing that more people get access to it, but obviously it will loose some part of its magic for the very same reason. The job

www.dimitricoste.blogspot.de 67

Cassidy Alexei@Ford, Sunset Tower Hotel, LA, CA, June 2011

Eric Dressen, Pasadena, CA, Spring 2011

KOEN MORTIER Text – Forty

In 2007, director Koen Mortier entered the scene with a blast via the downright dirty, twistedly funny, and utterly refreshing “Ex Drummer,“ a nihilistic tale of gods, monsters, and punk rock that put Ostend back on the map and the director and his cast in the glistening spotlight. After several celebrated and awardwinning commercials - either under his very own name or under the notorious Lionel Goldstein moniker which he uses when collaborating with fellow director Joe Vanhoutteghem - and a rather unsatisfying experience while working on Nike SB’s “Nothing But The Truth“ video, Mortier returned last year with his longawaited follow up “22nd of May“ that even topped the visual brilliance of his debut while telling a very personal and fairly discreet story about dealing with guilt and the illusion of being safe and sound in our day and age. We caught up with the Belgian director in late March as he returned from LA from having filmed a commercial with Sasha Grey for Equal Pay Day and meeting a couple of producers for his highly anticipated adaptation of Chuck Palahniuk’s controversial novel “Haunted“ in order to talk about creative processes, the wonderful world of advertising, and the art of remaining true to oneself.

NE W

Koen, you’re one of the rare examples of directors that work in both fields - commercials and features - with a very specific and unique visual and aural identity. Try me, I’m pretty sure that I would easily pick your work blindfolded just by listening to the music. Ha ha, I’m not really sure if I have already left such a strong mark, to be honest. I know that a lot of people want to make their films commercial or at least likeable, the very majority of them on a non-sophisticated and very primary level though. So they chose happy music and do a “happy-edit.“ All I do is try to find music that opens up the film in an emotional way. And often that goes with pretty slow music, or pretty intimate and heavily personal music. And when you combine this with images that are not that slow but out of the ordinary it kind of adds up to something. I don't know why, but I always

had this since I started to direct and it just stayed like that, I guess. Do you have something like a very personal data file where you store music that triggered something in you as soon as you've heard it or do you simply start to look for the right music as soon as you've got a clear vision how the commercial should look? Yes, I have a very large datafile with music that is ready to be used and this file grows every day a little bit more. Next to that I have people that I love to work with. Tim Vanhamel is someone I really like working with. I've been using his music for commercials and he delivered the music for “Ex Drummer“ with his fantas-

FLEMI S H

The client should know what they’re dealing with… Yeah, but they don't. They just want to have a hip name added to the campaign. In actuality they’re interfering and blocking all the time, even though they’ve seen my reel or the one Joe Vanhoutteghem and I have as Lionel Goldstein. They love you because you’re not afraid to push the envelope but don’t you dare to do the same with their very own product. (laughs) Admittedly, sometimes things could get a bit strange. Like the film we did for Flemish newspaper De Morgen where a guy shits out another guy at the security control of an African airport. It’s a really weird and funny little film, but even I’m not sure if it’s a commercial, haha.

M A S TER

tic band Millionaire as well. Most of the times I work on something and feel right away what music will fit. Clients don't always follow me there, but hey, "Les goûts et les couleurs ne se discutent pas," as the French say. Do you basically take care of everything? You know, developing the idea, choosing the music and so on? Yeah. That's why it doesn't really work for everyone, huh? C’mon, you’ve done some really exceptional stuff even for the global players! That’s true, but they always hate it in the beginning. Let’s take the one I did for Deutsche Bank as an example. You’ll find the original version on my reel, but the commercial that actually aired is different. They hated the music I chose. It’s a fantastic song by Tom Barman (chief-honcho of dEus turned director - editor’s note), which he recorded when he came home drunk at 4am. Fuck them, it’s a brilliant song and they must be stupid not to accept it. In the end they put David Bowie’s “Rebel Rebel“ on the commercial. I mean I have nothing against David Bowie, but that's the song you should not put on this film because you break every intimate moment and every reality in the whole film because of it. You turn something 71

beautiful and artistic into a cheap commercial. I always try to create something which feels real, something that is touching and confronting. That’s why I get hired in the first place.

Is it clear from the beginning whether you’d direct a certain commercial under your real name or under the Lionel Goldstein disguise? Most of the times it's very clear. It’s even requested by the client. But very often people are afraid to work with Lionel Goldstein. It’s concerning. Working with me is not any easier, but it’s less concerning. The context of the films are less shocking, it’s more about visual freedom. But people are aware by now that you’re 50% of Lionel Goldstein, right? It’s actually weird, but in a lot of cases they aren’t. I’m not too sure about Germany, for example… (laughs) but we don’t get too many requests for Lionel from Germany anyway. There's something incredibly strange about German creatives. They are really sure of themselves, like, really sure, and at the same time they create pretty bad stuff. The funny thing is that they’re convinced that what they are doing is great. Sometimes I try to explain that they are better off not pushing their will because it's not going to work out too well, but then they get really angry. Things tend to be really close-minded in your country, my friend.

So would you say you’re following a certain pattern in terms of developing and executing ideas? No, not really. It’s basically me and my computer and trusting my guts. I try to avoid talking about it to clients - well, actually to anyone - in order to keep the idea that I have as safe as possible. W hen it starts to get mixed up, and people start to nag about it, I step out most of the time. It's not interesting for me to follow their lead. The business became much more difficult over the last few years, and I have to say I'm less interested in the commercial world because it's getting so conservative these days. You k now, the majority of creatives nowadays, they don’t k now how to write or even think about a film. A nd they have the tendency to think they’ve already made it, they love to see themselves as big media players. A nd even worse, clients want to be creatives when actually the main goal of a commercial should be to have a good idea, and to make this idea work. My opinion is that it’s very good for their business if they don’t interfere. It would be fantastic to have total freedom and that they would understand that we don't want to kill their career or whatever. Some people are so paranoid they think, 'Oh they're going to finish us' but most of the time it's the exact contrary. A daring marketing CEO is one who has the power to let it go. You sign for an idea, then you let it go. It doesn’t make any sense to try to play it too safe, because the audience or your

target group isn’t stupid. So, yeah, it’s very good for their business if they don't interfere. The last years we proved with Lionel Goldstein that the less interference the better the films are, the bigger success they have on television, the bigger success they have with CEOs and marketing. I think in Belgium every two years we've made a guy with no competence at all “Marketeer of the Year.“ As a last question I have to ask you about the commercial you just finished with Sasha Grey, I think it’s a really clever one. Thank you, I kind of really like it as well. She actually isn’t only smart but a good actress as well. I did the film for Equal Pay Day, and the concept is to point out that the only profession for women to make more money than men is porn. I got in touch with her during the Toronto Film Festival, she’s a big fan of my movies and would love to play in “Haunted,“ which I’m probably going to release next. She liked the idea behind the commercial and actually did it for free. The reaction from her fans in the US to this commercial is a

bit disturbing, to be honest. They accuse her of having betrayed the porn business and what not. Her Facebook page is pure madness, by the way - men write her poems and want to date her and stuff. (laughs) Wow, porn is pretty dangerous, man. Anyway, she’s a very strong personality and a really beautiful woman, and I’m actually looking forward to work with her again. By the way, the style of the film, the way we did the framing and stuff is based on “The Valley“ which is a very stylish book on the porn industry by Larry Sultan. I remember you once told me that you’d love to have Vincent Gallo as the main lead in “Haunted." What happened to that idea? I sent him an email about it, but he replied that he isn’t really interested. Then I remembered that it’s also important to send him a figure and that’s what I’m going to do next. Producers are freaking out about this project because it will be quite graphic so the usual money talks aren’t that easy really. The last producer that I talked to wanted to make a comedy out of Palahniuk’s novel (laughs) which is not a big deal, because“ExDrummer“ is also a comedy in a way. But he wanted to make a comedy-comedy out of it, so I had to pass on this opportunity. To tell you the truth, I was just recovering from six months of writer’s block. During this period I was starting to scribble down random thoughts and little notes. And some of them turned into short stories and one in particular is very interesting, I think. I might even turn it into a film soon, if finding the right producers for “Haunted“ demands more time than expected. What is it all about? It's too early to tell you that but it’s very shocking. It’s very human and maybe that’s why it’s so disturbing. I sent it to a very close friend of mine and he told me that I should be locked away because I’m completely fucking mad. (laughs) Hey, it’s not me… it’s my mind!

You can check outstanding commercial work from Koen Mortier and Lionel Goldstein at: www.czar.be

TOTTI N Y B ERG B RIGHT

A M B A S S A D OR

Name? Totti Nyberg. Age? 31. Job? European Brand Director for A nalog & Gravis. Married? No. Current beard length? About 11 cm.

BRIGHT without Totti is like Finland without a sauna. And like a sauna without beer. For most people in the skate and streetwear business, the oriented Finn is the man with the rad beard growth and the guy behind Makia, which he actually came up with at the time the label was founded. Now, he is the new brand director at Gravis and Analog, along with being a new resident of Innsbruck with his little Dachshund by his side, and has made us happy as our BRIGHT ambassador.

And who is Buli? He is by far man’s best friend. Sleeps in my bed and doesn’t wake up before I wake up. Goes to work with me, loves people and other dogs. Can skate, can sit when asked, can do all the tricks in the book. Loves sauna and beer. He is the perfect dog. And your biggest skate move? Don’t even ask. I am a horrible skater and an even more horrible surfer. I love both sports and I am a huge boardsport magazine collector. But fact is that I am here to work not to skate. If I were a killer skater I would probably not be here behind this desk right now – rather be hanging out at Arto’s house I guess. But I promised myself that I will be snowboarding A LOT next winter and try to go every now and then to the IBK skate hall to work on my teeny, weeny ollie.

You just moved from Helsinki, Finland to Innsbruck, Austria. What’s different now? Everything except the industry. I’ve now got mountains surrounding me and a lot of people around me at the office. The grocery stores close before you get home from work (which is really fucking irritating), beer is cheap, and it’s warm this time of the year. I love it here. Except the opening hours of stores. I just don’t get it.

Since you’ve left Makia and started working for Gravis and Analog - you now have the experience of rising with a young label and teaming up with an established one… I have learned to work to achieve a goal, and that is a shared know-how and interest that I now have with Burton, and with that, I can bring A nalog and Gravis to the level they deserve to be at. I believe that everything I have done so far in this industry is worth doing again (no regrets here!) but with a new twist and without past mistakes. I am stepping into this role as the same man as always before and with the same energy that I had when I started building up M A KIA. It’s like my first day at school all over again! I am very taken by this opportunity and fortunate to have the chance to work for such killer companies.

What’s the biggest part of your new job? Well, I guess I make a lot of noise around me. And I’m not shy what comes to business approaches. I’ve always been a sales guy that loves marketing and thinks both ways while doing my job. And what’s your mission as a BRIGHT Ambassador? I’m here to answer any questions asked about the show. I send out press emails and offers to Scandinavian brands, invitations for shops and magazines, and at the same time help everyone out for a perfect trip to Berlin. Since I moved to Innsbruck it’s a little trickier to keep contact with everyone up north, but I’m still there to help

It’s just the atmosphere in general - plain and simple. It’s actually good to compare it to the US trade shows to get an even better picture of Bright. In the US they just have ready built booths in long rows in some hotel conference area, one booth after another. I guess it’s good for sales, but the environment could be somewhat more relaxed. Like Bright. It’s serious but fun at the same time. What do you think makes a brand work in the market? What should young and upcoming brands consider more? I believe in quality and sticking to what you are and where you come from. I think Vans is the perfect example of a brand that carries all the values I believe in and I tend to go by that in my everyday work. Gravis and Analog both have all that, just with a shorter heritage. A nd it makes it much easier to stand behind the brand when you have your core values in place. Anything like cuts, colors, materials that you picked up that you think might rise in Europe? Simple cuts and colors have been pushing through for a long time already and it’s about time that it finally sees daylight in the market. The check pattern is running its end when again stripes and plain colors in shirts are back in business. Perus Crew from Finland will blow up any given Sunday and in the streetwear scene I will personally make sure that the new Analog - Dylan Rieder collection will kill it next year. It’s sick!

the Bright guys out. I see the ambassador job as the perfect hobby! In terms of job or hobby - do you have any principles when it comes to work? Like “Kein Bier vor Vier” (a german principle which means not to have beer before 4pm)? Hah, „Kein Bier vor Vier? “ No, I go with „oh, look at that, it’s beer o’clock!“ If you can’t handle your hangover or can’t do your job after a night out drinking – don’t drink. In your eyes: what makes BRIGHT different compared to other trade shows you know? 75

Here you go, your space for famous last words: VITTU SA ATA NA PERKELE For the translation of this one please ask our friendly ambassador Mr. Nyberg at BRIGHT trade show.

Text – Nada Carls

The wild & th e f r ee To play and lay until nightfall, to be young and foolish. To be at your best. Silvan, Patrick & Julia don’t know each other well though their summer has spiraled them into an isolated world, where only they exist. They carry with them nothing but time and gamble with every passing idea. They hang, they laugh and in the small space of a day they have a lifetime of stories. How? Because they are the rule makers.

Patrick: LRG – tee

Patrick: Lifetime – shirt, REELL – jeans, WESC – shoes; Silvan: REELL – button-down shirt, WeMoto – tee, REELL – jeans, Element – shoes; Julia: REELL – cap, RVCA – shirt, Altamont – trousers

Foto – Oliver Valente.

Silvan: Loser Machine Company – cap, Cleptomanicx – shirt, REELL – jeans, Element – shoes

Silvan: Loser Machine Company – cap, LRG – button-down shirt, Altamont – tee; Patrick: Element – button-down shirt; On wall: RVCA – cap, LRG – jacket

Silvan: REELL – cap, Toy Machine – tee; Patrick: WeMoto – shirt, Cleptomanicx – trousers; Julia: RVCA – shirt, Element – jeans

Julia: Cleptomanicx – cap, WESC – headphones, Dark Seas – jumper, RVCA – jeans; Silvan: Loser Machine Company – cap, Element – shirt, Cleptomanicx – tee, REELL – jeans; Patrick: WeMoto – jacket and tee, Element – trousers

Silvan: REELL – cap, Toy Machine – tee, REELL – jeans, Element – shoes; Julia: RVCA – shirt, Element – jeans; Patrick: WeMoto – shirt, Cleptomanic – trousers

Silvan: Julius Errol Flynn – Flynn Effect shirt; Patrick: Julius Errol Flynn – Nora-Jean shirt

Julia: Element – dress

Julia: Lifetime – cardigan, Nikita – dress

Text – Renko Heuer

Decks U K D

People in the sunny, beautiful United Kingdom are internationally renowned for a lot of great things, such as their awesome healthy food - never soggy, always fresh. For the fact that they hardly ever get wasted, much less get pissed right after lunch. For the deep love and affection they feel towards the rest of Europe, and last but not least for managing to learn all of these other languages. Yet there’s one thing only the chosen few seem to know. The British do indeed have a knack for dealing with Canuck maple: it’s true, some of the coolest board brands are from the UK. We gathered four of them to show you some of their most recent designs (and yes, it took a while to gather all this information, as they were constantly busy putting all that healthy stuff into their tanned bodies). We recommend you to wash them down with a pint and some fish and chips.

the Germans make the best Thrash Metal in the world and German Thrash bands keep it truer for longer. It’s time we here at Witchcraft acknowledged the good work of the fatherland and said thanks. I love German Thrash Metal; Sodom, Kreator, Coroner, Destruction are all massive favorites of mine. They’re all still killing it. I can’t wait to see Sodom play when they come to London in November. Last year we had a full ‘Funeral Fog’ skate tour to France just to see Sodom (and Bolt Thrower among others) play at Hell Fest. They not only make the greatest Thrash but also have such sick artwork, Sodom have especially great album covers. If there was a checklist for making a great piece of art or having the right things for album covers, Sodom has ticked the whole list, executioners, bleeding skulls, gas masks, machine guns, chainsaws, tanks, napalm etc. You name it, Sodom have got it; so I’d like to think they’re a good starting point whenever I’m thinking of new artwork for Witchcraft, and perhaps one day our artwork could be as legendary as Sodom’s. This board is a salute to Angelripper and the boys. Thanks for all the great times, great music, drunken live shows, hangovers, and sick artwork and remember: ‘the saw is the law.’”

You thought The Scorpions was everything Germany had to offer? Maybe you listen to the wrong station in your shitty Duesenberg or DeLorean, but let’s get this straight, by asking Witchcraft’s own French, who, at 32, has been creating some of the most insane metalinspired art you’ve never seen, this time killing it again with a new board aptly called “The Blasphemer.” So pardon his French: “Yeah, it’s called ‘The Blasphemer’ and will be out around October 2012 as an 8.8” board. It’s inspired by the German Black Thrash Metal gods Sodom and named after the song ‘Blasphemer’ of the ‘In the Sign of Evil’ EP. When you guys asked if I could send you a board design Witchcraft has out for the Winter 2012 season I was like, ‘Fuck we don’t even have the boards for spring done and it’s already March. We’ve spent too much time listening to metal, skating, and going to see bands play to actually sort out the next run of graphics.’ So I had a long think and figured it would be appropriate to make a board with a German Thrash-related artwork and have it in your German publication. As with a lot of things like motorways, cars, and being on time,

W itchcraft

he had yet another collaboration to announce: “Yeah, we are currently working on a full-length all powerful Palace video and a collaboration DV D with Pontus Alv and the Polar guys.” No personal pension plans or public-private partnerships then, but that upcoming Pontus /Polar/ Palace joint will be like the queen of Sweden getting hammered with Elisabeth II!

Back in January, these guys won the award for “Brand Of The Year” at the first BESA ceremony; next they’ve been blowing minds with their most recent Umbro collab, and now they have come up with another amazing pro board series featuring four Bankhead designs – there’s simply no stopping for London’s Palace Skateboards. Reason enough to once again hand the mic over to Lev Tanju, Palace mastermind, to tell us all about the boards and that surprising soccer collection: “As for that Umbro collaboration: Well, we’ve been offered collaborations with loads of people before, but we’ve always turned them down because to me they seemed a bit soulless. We all love and play football, and Umbro is wicked and super-English and I’ve liked it since I was a kid, so I thought it would be a fun project to do. A nd the new board, the Chewy model, it’s one of four new Bankhead pro series boards we just came up with. Bankhead did one team board last season, and all the riders liked it so much we decided to do a pro series. I personally like Chewy’s the best because it’s super similar to the original, but instead of saying Palace it says Chewy!” Asked about what else is in the pipes,

P a l ac e

featured heavily on UK TV screens in the 70s, and he is holding a police statement declaring his morbid ‘like’ for skateboarders. As with all our boards this one is hand printed in our studio using the traditional screen-printing methods, building up the colored layers print by print until you have the finished article ready to shred!” What else? Here’s Stu again: “I really like to make graphics that skateboarders can relate to, like dealing with cops, but they have to be a little tongue in cheek and silly, it’s skateboarding after all, we can’t get too serious.”

Now that the awesome people at Lovenskate have been “Drinkin’ Tea. Gettin’ Rad” for more than a decade, we thought it was about high time to include them in our Canadian maple section, and to finally find out more about all the good stuff going down in East London. In case you didn’t notice these true UK board lovers yet, Lovenskate have been making zines, t-shirts, and boards since 2001, and in order to celebrate the ridiculous amount of consistency (and love) they put into everything they release, we hooked up with Stuart Smith, who told us a little tale about their latest board: “Well, not too long ago, we were out skating the city, at one of our favorite spots, which is always a bit of a bust, but we must try! After an hour or so we got the boot from the cops, the usual. They were pretty nice about it too, so we left without a fuss. As we were making our way to the next spot we passed them and I thanked one for being cool to us, to which, he turned to me and announced, ‘The only time I like a skateboarder, is when he’s f lying over the bonnet of my car.’ I couldn’t believe my ears, but straight away, I knew this had to be a board graphic. The board features the quintessentially British Copper ‘Dixon of Dock Green’ who was

Lov enskat e

more, Daniel is a cat owner and has a Maneki Neko tattoo, and I like it when all these things tie in together, so it seemed like an obvious choice for his first graphic. I wanted to keep the feel of the board Heroin, so I didn’t tidy it up too much at all; I added some of Shimizu’s other tattoos and he asked that the cat have a moustache, like his pet cat. The Japanese text in the background says ‘Shimizu’ and ‘Good Luck’ radiating pure positive energy.” Well, good luck in L.A., man!

I guess sometimes it’s just perfect to be a little late. We never really focused on Heroin Skateboards over here, and just now when we’re all in your face yelling “let’s do UK companies only” some of them suddenly go international by signing their first US pro with Japanese roots. No classic rainy London style then, but we still managed to get Mark Foster aka Fos on the line, the man responsible for Heroin Skateboards (who happens to also be Altamont’s Art Director), so he could tell us all about relocating to sunny Los A ngeles and what not: “Well, Heroin Skateboards has been going for 14 years this year. What originally started in New Cross, South East London, has certainly been a long strange journey that got us to this point, but Daniel Shimizu is our first US Pro. The fact that we have a US rider and distribution now is huge; I’m really proud that Shimizu chose to be a part of Heroin as I was a fan of his skating for a long time. The graphic that I did for him ref lects his Japanese ancestry. Heroin has always had a close connection with Japan, our first Pro, Chopper, is Japanese and we’ve had a cult following over there for many years. The Maneki Neko cat is the symbol of good fortune in business, and I felt this was appropriate as Daniel is our first US pro and we’re branching out into US distribution. What’s

Hero i n

V i nyl

S t ereo

S ound

A g e n cy

Interview – Renko Heuer

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D The Stereo Sound Agency has been famous for incorporating timeless old-school elements such as retro graphics or super-8 footage into their unique design language since day one. Accordingly, we weren’t really surprised to see them deliver those awesome old-school style Vinyl Cruisers, which are a great a addition to the existing canon of skateboard styles: kids can now choose between regular pro set-ups, smaller kid’s versions and those retro cruisers done so perfectly it’s incredible fun to ride them – even for those who retired from skateboarding decades ago. Whereas these little banana-style plastic things were actually really crap and often annoying back in the eighties, the new oldschool inspired models Stereo offers (and also those Bantam ones offered by Globe) are just the smoothest and most quickly responding rides imaginable, getting you from A to B in style, fitting into your luggage if necessary; and with the Stereo Vinyls, you even get a matching pair of shades on top. We tested the brilliant yellow one, and have to say it’s essentially the definition of bright retro feelgoodness. In order to say big ups, we reached out to Stereo’s cruise controller Chris Pastras and asked him a few things about work, life, responsibilities, art, sunglasses, and, of course, Nollies.

Chris, what are you up to these days? I’ve been doing a mix of Stereo work, skateboarding, artwork, planning with WeSC – I help with team here in the US –, rehabbing my knee from an injury, and hosting for Action Sports Plus on Fuel TV. With what little personal time I have, I’ve been hanging with my dogs, working on my garden and organizing my studio. When I’m not doing any of that, I’m sitting on the couch doing absolutely nothing but watching basketball or the Dodgers!

vibe of the board best. It’s all about cruising and having fun, might as well be wearing some shades in that case! Is the board itself also inspired by that “little Plexiglas skateboard with clear grip tape and a photo of someone surfing on top” you used to ride as a 7-year-old? Inspired by for sure. For me, that was the connection to the marketing campaign and making videos. And the cool thing is the SVCs are actually much better and easier to ride than those first boards. What’s the best trick you’ve done on it so far? As far as myself, I don’t really attempt to do f lat-ground on mine like the other guys, I just like to cruise it and bomb hills. I’m not much of a f lat-ground person, even on regular decks. My best trick is just going fast and surviving! As far as others, I would say Clint’s 360 f lips still top the chart. By the way: can Paulo Diaz do his huge Nollies on that thing? Well, the nose is pretty small. But we’re developing some that he definitely could do Nollies on. We’ve actually been in touch with him recently, so we’ll see! You’ve always said that skating is about simplicity and style, and since the cruiser is just that, in a way, simple and stylish, why didn’t you come up with it earlier? Timing just came together with us developing new products, now that we are part of a larger distribution. Before, there were three of us doing it all, so there was very little time to develop new products. Now, we’re cranking with about 30 people working toward the good of Stereo, so the timing is right in line.

What else can you tell me about those work-related things? For Stereo, we’re working on the Fall/ Winter products at the moment, beginning to film for our online video, which we are going to release later in the year, and finishing up our summer travel schedule. With artwork, I just finished a pair of Half Cabs for a Benefit show for Askate (a skate-related charity for Autism) for the 20-year anniversary of the Half Cab. Next up I’m painting a deck for a skate park benefit in Detroit. Beyond that, my knee is strong enough to skate again so I’m riding as much as I can. Speaking of actual skating: Who came up with the idea to launch those awesome Stereo Vinyl Cruisers? I almost always had a set up like this, even in the early 90s, Slap actually printed a photo of me bombing a hill in SF on one of my set ups from ’94. But the initial SVC product was designed and developed by the group at Antics. Jason and I saw an early sample and jumped all over it as a Stereo product because of our connection to these boards from the past. From there we got behind the marketing, and it’s been really fun to work on. Give me three reasons why tiny, colorful cruisers are just cooler than longboards. 1) A nyone can ride them whether you’re four, 24 or 44. Little kids and first-time skaters can ride them just as easy as a hard-core skater. I’ve had so many friends send me photos of them skating with their sons or daughters for the first time, it’s amazing … so that’s easily my favorite thing about these boards. 2) They’re much easier to carry and store. Ride them to work, to the bar, to school and stash them in your bag, backpack, locker, etc. 3) Your eyeballs won’t get strained like they will with the cheesy surf-inspired graphics most longboard brands make! What inspired the thing with the additional sunglasses? We brainstormed on a few things, but the shades fit the whole

You were 19 when you started Stereo – that was 20 years ago –, in which way has your relationship towards skateboarding and running a skate company changed over the last two decades? Yep, it’s been 20 years! That’s a tough one to answer as far as changes. I could go on for hours, maybe even days. But in somewhat simple terms, yes, things have changed immensely all across the board. I’d like to think I’ve grown up quite a bit and grown into my role. Stereo’s not just a personal project. People love the brand, and feel invested in it along with us. You don’t want to disappoint, yourself most importantly, so you’re constantly learning from mistakes, making adjustments, listening, learning, etc. Staying true to yourself and your original vision, but also maintaining an open mind. You can’t be stuck in the same 90

patterns, personally, or in business, so it’s important to keep your eyes and ears peeled and always strive to learn from your experiences and from others. “I guess I sign off on everything Donald Trump style, complete with a comb-over,” you said six years ago about your role at Stereo, is that still an apt description? It’s a bit more hands-on than that these days. I’m not one for job titles, but my current role is described as Brand Manager, so I have my hands in everything, especially when it comes to the creative. Videos, marketing, ads, graphics, team, etc., but I wouldn’t have it any other way. If you love your work, it never feels like you’re working! Even though the hours are often around the clock. Stereo is definitely my brainchild, so I can’t hand it off to just anyone without being an integral part of the process. I am constantly thinking and breathing my brand. Sounds great! Is skateboarding still catharsis for you? I would say yes. I mean, anything you really enjoy enough is cathartic. Anytime you can just zone out and really turn off the old brain is a real good time. The busier I get, the harder it gets to find those moments, but they are out there! It just takes the right session, the right spot, or the right crew, and you’re lost in the good times. Same with artwork: You can get just as lost in painting. That’s actually when I’m at my best. So you’re still really busy as an artist as well? Yes, but mostly for particular shows. I don’t get much time to actually just sit and paint for myself these days. I like to block things out and paint for days, but I don’t get free time like that very often. Since the latest push with Stereo, the last year or so has been beyond a full-time job. Then I’ve spent a lot of time skating or trying to rehab my knee, so art tends to get neglected more than I’d like it to. But I do find time for benefit shows and group shows for sure. Hopefully after the summer travel madness, I can paint more again just for painting’s sake, and make fun stuff. What else can you announce from Stereo for F/W 2012/2013 and beyond? For one, we will be expanding from the Vinyl Cruiser into a whole line of completes and cruisers beyond just your standard 8’ shape. We want to make boards for everyone, and the SVC and our completes showed how responsive people are to us doing just that, so keep an eye out for that. We’re expanding on what we make product-wise across the board as well, but I can’t speak on those things before they’re produced. You’ll see them popping up soon enough! Then we are working on a series of online videos that fit into the puzzle of one cohesive video. The first episode will be released by the end of the year, and we’ll be premiering parts from some new amateur riders, so stay tuned.

Thanks, man! Cheers!

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With the fifteenth installment of Bright Tradeshow coming up, we figured we’d go even bigger than before in terms of actual skateboarding, and of course Bright Plaza is once again the place where things are going down. For three days in early July, the Plaza will be bustling with skaters from all over the world, as we are happy to announce the next edition of the Relentless Above The Line Skateboard Contest, Element’s Make It Count Contest Series Finals plus a bunch of high-profile teams and special guests such as Torey Pudwill and Colin McKay who are going to bless the ramps with demo sessions. In other words: You better mark your calendars…

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Kicking off this summer’s series of demos on July 4 at 1 pm, the RVCA team will bring Kevin “Spanky” Long, Josh Harmony, Nestor Judkins, Julian Davidson, Charles Collet, Didrik Galasso, Tom Kleinschmidt, Jarne Verbruggen, and Ilja Judizki. After some preliminary Relentless Above The Line Contest action, there’s going to be yet another huge demo on Independence Day, as the Flip Team is going to join the party, hitting the Plaza on Normannenstrasse at 6 pm, and followed by a BBQ and music. Expect to see Tom Penny, David Gonzalez, Luan Oliveira, Arto Saari, Lance Mountain, Rune Glif berg, Bob Burnquist, Ali Boulala and others.

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On Thursday, July 5, starting at 1 pm, the LRG guys are once again letting the kids play, when they join the session with international team riders Tommy Sandoval, Rodrigo TX, Tom Asta, Felipe Gustavo, Jack Curtin as well as a handful of European LRG representatives such as Marek Zaprazny and Helder Lima. Later that day, there’s going to be the finals of the Relentless Above The Line Contest (3 pm), followed by demo with the protagonists of the movie “This Ain’t California” (5.30 pm). After that there’s going to be more bands playing, alongside more BBQ action.

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Friday, July 6, will see the finals of the European Make It Count Contest Series by Element (2 pm), followed by an Element team demo at 5 pm, featuring US team riders Nyjah Huston, Mark Appleyard, Evan Smith, Levi Brown, Boo Johnson and Nick Garcia as well as European skaters Michi Mackrodt, Nassim Guammaz, and Madars Apse. The winners of the Element contest will be announced at 5.30 pm on Friday.

A LE X FLA CH . Alex Flach - aka Foley - was born in Berlin in 1974 where he still lives and actually prefers to work. He is a passionate photographer with a heavily impressive background in skateboarding culture, who discovered his medium of choice in the mid 90s as the perfect vessel to document his experiences. His work often shows the essence of Berlin with itâ&#x20AC;&#x2122;s versatile, interesting, innovative, and often laughable sides.

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Sage bats AVE2: Anthony van Engelen shot in Venice Beach, 2010 Nadine Papercurves: Shot during a private session at the infamous “West-Berlin“ space that I shared with Marok in Berlin. By the way, this is Nadine on the pictures. FLND! Steve Olson: I shot him in is Hollywood studio for an interview in 2009. Lemmy Polaroid: Shot this one secretly when his manager wasn’t present in the room. They didn’t want to let me take pictures, even though Lemmy was super easy about it. Sage bats: Shot this photo at Sage Vaughn’s studio in Silverlake, LA. Spent lots of time there! Great guy! Nadine: Shot this photo of Nadine G. at my private studio.

a bit out of control and people experiencing shows through the lens of their cell phone, how hard is it for you to make a mark? Has the job changed a lot for you? Nothing really changed for me personally. I am pretty easy with that and don’t take all that blog stuff too seriously. Only a handful of people set a mark with their works and their blogs nowadays. So I am pretty easy with that. At the end of the day it matters what you see and that you got an eye for certain things. I mean, there are so many blogs out there that are shitty as hell and those people think “Yeah! I am a photographer now!“ Of course it got so easy to shoot a photo, cameras got cheaper and better, so did cell phones. But at the end there is probably 0,1 % of all the blogs and so called photographers that will really have an impact on me personally if they would do a show. For me setting a mark means not to show everyone out there what I am shooting at the moment just to get a hundred “likes“ on Facebook to get myself an ego boost! The people that I am into, they don’t use their mobile to document and publish their lives at every single step and moment.

Is your career as a photographer something that basically happened almost accidentally or is it the result of confidently working towards it? Good question. I would say it basically happened accidentally. I was a skateboarder back in the days and when the time got shorter on riding the board I picked up the camera of my mother’s boyfriend. It was of course all analog and I was just taking it with me and started to shoot some skate photos of my friends. Looking back know it feels like something that I had to do, because I used to cut out all my favourite photos from Thrasher and Transworld Skateboarding… and it was about time I add my own stuff to it. Do you prefer to shoot analog or digitally? I still love analog. Nowadays everything has to get published so fast and that’s why most people want me to shoot digital… which is fine in my book, since I don’t have to waste time with running to the lab and it saves money as well. Things that are close to my heart, like exhibitions or very personal projects, I’m still shooting analog though. Is there a certain city or scenery you’re always coming back to because you know the result will be just perfect? Yes, there is! It is the Berlin Bowery, better known as Brunnenstrasse. That’s where most of my life is happening these days. I love that street. For me it is the best street in Berlin, because it has such a good yet weird atmosphere and nice mixture of everything. This is where me and my friends are hanging out and our crew MBH is at home as well. When it comes to other cities I am actually not sure which I like the most. I love New York and I love L A and it is good to do some work there. But right now there is no city that I like more than Berlin. Generally, I love traveling and go back to places where I’ve been before, but obviously it is more interesting to go to new places in order to explore and discover.

What are the cards holding for Mr. Foley for the second half of 2012? What are you working on at the moment? All personal projects I am working on won’t be ready in 2012. These are more or less long term projects and there’s no deadline to them. What I would like to do is work a bit more with moving images as well. The first steps are planned and in the works and hopefully through my new lovely agency Stink, certain projects will be happening in the second half of 2012. Besides that my partner and friend Hesse and myself are still running the Civilist store and that includes some big projects for 2012 as well. So I think this year in particular should have 420 days to get all those things done! www.stink.de www.civilistberlin.com

In our day and age, with blog culture getting

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P a p a ’ s go t new b a g ! And it’s filled with exclusive exhibitions, upand-coming talent from the fields of fashion and design, and brands you’ve already learned to love by now. Bright proudly presents a new edition of the now established All Tomorrows section at this year’s summer edition. Located in the congress room of the former Ministry of Inland Security, the dedicated space will provide all the necessities to make sure that it’ll stand out as the perfect spot for both business and creative exchange. Highlights include Okazi Gallery exclusively presenting their artist deck collabo with Delight Skateboards plus an accompanying exhibition of the featured artists like Andrew Pommier and Ben Fry. Our friends from Boneshaker Magazine will show up to prove that the joy of riding a bike is universal and not just happening in their hometown of Bristol. Outstanding photographer Mustafah Abdulaziz - in collaboration with Intro magazine - will showcase a selection of handpicked portraits of musical heavyweights. Oh, and we might even remind you why sex and decks is such a winning combination. Additionally our homies from Streetwear Today are proudly celebrating their 10th anniversary with an exhibition - which include highlights of the first 40 issues - in the foyer of the grande cinema on the very same f loor. Speaking of which: don’t forget to join the preview of Marten Persiel’s praised doc “This Ain’t California“, a personal trip down memory lane about skateboarding in the German Democratic Republic. Screening time is July 5 at 4pm sharp. Stay tuned for more under: www.alltomorrows.de

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on grey: Hub Montreal CVS Element Topaz C3 Huf Choice on yellow: Emerica Reynolds Cruisers-Altamont Vans OTW Pritchard DC Landau High Diamond Marquise Globe Lift on pink: Vans Syndicate Derby S Lakai Belmont XLK Djinns Harris Tweed

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P on white: Puma Sue Vintage Distress Low Gravis Quarters Port on orange: Fallen Rambler The Hundereds Johnson Mi The Hundereds Johnson Low Dekline Mason on purple: Cons K A-One Vulc Ox Adidas Lucas Puig Alife Mono Hiker

Photos – Alex Flach www.stink.de Production & Concept – Alex Flach & Forty Selection – Team Bright

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on black: New Balance 574 Classic on green: Diamond General Issue Lifetime Beckett DVS Landmark

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RO C K S MITH Text – Renko Heuer

FILLING P IE C E S Text – Souchak Mind The Gap When Guillaume Philibert started his company Filling Pieces in Amsterdam three years ago, his message and design concepts were crystal clear. Set up to bridge the gap between haute couture and street couture, high street and side street. Filling Pieces uses clean, crisp styles, a timeless color scheme of blues, browns, whites and high quality materials. Collaborating with Amsterdam architectural office, Concrete also produced a bright orange special edition version of Filling Pieces’ Low Top leather and suede shoe custom made for Concrete’s employees. With a look both slick and chic, aiming for the connaisseurs Filling Pieces is definitely going places. www.gsrnnfillingpieces.com

Protect Ya Neck Every time we walked past Rocksmith’s awesome Wu-Tang collaboration boards during Bright XIV in January, we felt this Shaolin-minded urge to pull a fast one, to grab one and run, because they would look so good next to our collection of GZA, Meth and ODB vinyls. Of course we took a deep breath, controlled our passions, and hooked up with the guys in N YC instead, in order to find out if we can look forward to more of that Staten Island rap crew inspired awesomeness. And, yes, we can: “We are going to continue our strong partnership with Wu-Tang

Clan, and this winter, our Wutang Brand Limited collection will expand in the following categories: varsity jackets, vests, denim, wovens and backpacks”, Erik Marino told us. “Also, we have two skate teams being assembled right now, ‘Cream Team’ for the Wutang brand, which is stocked at premiere skate shops worldwide, and ‘The Ninjas’ for Rocksmith.” What else? “As far as upcoming collaborations, Rocksmith will be creating a capsule with Ebbets Field.” Garment Renaissance indeed.

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Text – Renko Heuer Quick Canteen Chat In the past few years, The Berrics has grown to be quite a few things. The combined Berra/Koston name stands for two skateparks (one private and one public), a massive website/media platform, an online store (The Canteen), an advertising platform for skateshops (Unified), and last but not least, an apparel brand. “It is tough to say just what The Berrics will be next” Joel Petersen (responsible for Business Development at The Berrics) told us, “but yes, The Berrics is definitely a brand and will continue to look ahead and move in directions which can nurture a better skateboarding environment.” That said, we got him to answer three questions about what’s in the pipes. Are you planning to go international and open more spots in other countries? We aim to open more public skateparks and help grow local skate scenes both domestically and internationally. Our first public skatepark opened up a year ago and is located in the Los A ngeles area. It was an intense learning experience and we hope to take that knowledge and help get more parks built. What’s the secret to your success? Content is king.

www.rocksmithnyc.com Can you define your main goals as a brand? It is our goal to create inspired and inspiring skateboarding video content. Everything else is secondary. www.theberrics.com

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REEL Text – Yasmin Martinelli Reell dnm is a solid German brand that is no frills, no gimmicks. Just like anything German, really, the REELL dudes mean business and they commit themselves daily to producing garments that are of the highest quality and sleek design. REELL started in 1997 with the simple idea to create functionally designed baggy pants that feature 3 characteristics: quality, comfort, and style. Since then, this basic idea has developed into a pan European denim brand whose mission is to create new authentic products with a clean construction and an unobtrusive style. It finds inspiration from young urban communities, extreme sports, music, and art. In line with this, REELL sponsors a skate team, as well as musicians.

And in very important REELL news, the company will be celebrating their 15 year anniversary at this summer’s trade show. A decade and a half indeed calls for a party. And one they will surely have at their 15 Years of REELL anniversary soiree for invitees, held on Thursday, July 5th. REELL is also launching a limited edition 15 years t-shirt and deck that is only available at Bright and several duffels for select customers with magazines as well as on reelljeans.com. The collaborators are still a secret but stayed tuned on upcoming REELL projects - one of which presents the possibility to launch unknown artists’ own t-shirt design through REELL and to be promoted and sold in limited volumes at select stores and webshops all over Europe. www.reelljeans.com

For REELL’s new collection, they expand their line of coloured denims especially in the slim and tapered fits, as well as in their shorts series. Also, the first REELL signature series pant from their teamrider Henrique Gonsalves is coming soon, and will be presented for the first time at the Bright. They’ve got another charity collabo starting up in winter with Titus Skate Aid, in which they will create a unique Skate Aid pant. fA portion of the proceeds will be donated to the Skate Aid Project. In more news, REELL’s got a skate team DV D coming out. Their brand new skate team DV D “REELLax” will be released at the end of 2012 and will be available for free at selected stores and magazines all over Europe. Free. Who says nothing’s free anymore? The company also supports fresh band outta Orange County, Ignite. Their live show DV D release,”Darkest Days,” will be available in stores starting this July. REELL is also starting up new cooperation and support with the band “Dog Eat Dog.” Starting in Autumn/ Winter 2012, REELL begins collaboration with several djs, backing them and encouraging them in line to intensify brand alliance and input to and from the music community. Involved in the collabos are: Alix Perez (Shogun Audio), Icicle (Shogun Audio), Lenzman (Metalheadz), and Nymfo (Commercial Suicide).

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Text – Renko Heuer Portrait – Alex Flach Action Shot – Mike Blanc

Danny Way says “absolutely” a lot. He’s focused like that. And it makes sense: The man you’ve “known” for so many years now, perhaps for more than 20, or from his Great Wall jump a few years ago, from that helicopter anecdote, or even from seeing that recent documentary flick, “Waiting For Lightning,” is absolutely and entirely committed to his mission, which is seeing more, skating faster, jumping higher, and finding new ways to fight the incredible injuries he’s suffered. His life as an iron man of sorts doesn’t seem easy, when looked at from an outsider’s perspective, but it’s certainly not boring either. There’s world records, giant constructions, physics, body issues, a family, a lifestyle to be balanced between career things and nostalgia for the early days and that original feeling that triggered everything he’s become. What you didn’t know: DC’s most out-there representative is a man who believes that a proper metal soundtrack can turn even most serene pastime into a more complete and fulfilling experience. Meet Mr. Daniel Way, who doesn’t want to be remembered as skateboarding’s Evil Knievel. It could happen though.

Danny, is skateboarding still a comparable feeling after more than two decades, actually more than three decades spent on the board? Or is it something altogether different nowadays? Skateboarding for me is not an altogether different thing, but as the far as the world that I live in, within the skateboarding community and industry, it is a lot different to what it was 20 years ago, absolutely. Is there anything that you miss nowadays? Oh yeah, back in the day there was a lot less money involved, so there was a lot less opportunity, but it was a lot more appreciated when it came. Now there’s so much going on, and I think that some people’s intentions for skateboarding are different than they used to be. There was a lot more passion and love that drove it, because at the end of the day none of us were barely making enough to survive, let alone retire. So to dedicate your life to it, and then in your early thirties having to figure out what you’re going to do next, that’s kind of the feeling that I had what when I first turned pro. Looking into the future, you went, “hmm, okay, well, if things keep deteriorating then skateboarding is going to be a pure hobby for me soon,” because that’s how the business situation was in the early nineties. Yet, it’s pretty obvious what has happened to skateboarding in the last 20 years, and even though in the beginning it was maybe a bit hurtful to the skateboard community, over time it has kind of been accepted and to some extent it has done a lot for the longevity of the skate industry, and the outsider’s perspective of what it is and what it’s about – and I’m referring to ESPN and X-Games. Even though I hate to say it, and all of us who are really coreminded skateboarders don’t like to give

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too much homage to ESPN or X-Games, but if you take your ego and your core skate mentality out of it and look at the big picture, I think that X-Games has given us a little bit of an insurance, assuring that the skateboarding well won’t dry up soon, and that there will be more opportunities in skateboarding. But when you look into the future now, what do you think? You just turned 38, so you’re still so young, in a way… Well, I’m not too good at predicting the future, so I’ll just say that I think that there are some things in place with skateboarding now – in the industry – things that insure longevity. I think that some major milestones were accomplished in this last spike of skateboarding’s popularity. You know, building skate parks everywhere, the amount of families that have been involved in skateboarding in the last 20 years vs. it being just the one kid that’s kind of a little bit rebellious. It’s a lot more family-driven now, I go to the skate park and there are moms and dads there, the little baby girl has got a skateboard, so it’s not like when I was a kid. Back then there were no little girls with pink helmets. It’s good, though of course what I love about the old part of skateboarding is the fact that there wasn’t a lot of that going on, which made it unique, it made it more of an attractive culture to be a part of because it was distant from mainstream society, and it had a lot of components to it that were very attractive for a young kid that grew up the way I did. I loved the punk rock mentality. I loved that in skateboarding it was all about being raw, and gnarly, and aggressive. It was just okay to go to the ramp and go nuts, or go street skating and just break a board, do whatever.

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Still, your dad supported you as well. He lied about your age in order to get you in at Del Mar. Absolutely, yeah. Yeah, but the reason why I fell in love with skateboarding was because of the way it was then, not because of the way it is now. A nd I think about that all the time, if I was born now, in this era, would I be attracted to skateboarding? I was going to ask you that. Would you? You know what, I don’t know. There was a moment in time, when I found skateboarding it was so unique and it was so distant, like I said, from the traditional sports, from the normal mainstream culture. I just really loved, when I was a kid, that I was one of three or four kids at school that skated – and that we were our own little crew, we had our own vibe, and we had our own little posse. We didn’t match well with the other kids at school. We couldn’t wait to get out of school so we could go hang out with our other friends. That was my real family. And yet you always seemed to have done all these other things: surfing, snowboarding, motocross; were those as important as skateboarding? I guess not, right? Well, I think they all go hand in hand. Since I’ve been a little kid I’ve always been infatuated with things that have engines. A vehicle with an engine that can f ly through the air, for me as a kid that was huge. When I first saw Supercross, I was completely in love with it; I just didn’t have the money, my mom didn’t have the money to buy me a motorcycle to get into it. Otherwise I would have been into it, because it was one of my favorite things. I just couldn’t afford it, and so it wasn’t something that happened at the right time. But surfing and snowboarding, they go hand in hand, they are the brother and sister sports of skateboarding, so as soon as snowboarding was born, I was into it. Actually, as a kid I lived in upstate New York for two years – my mom fell in love with this guy and we skied every day after school. Wow. Yeah, and we were from California, yet all of a sudden we found ourselves in the

mountains with snow and all that. This was way before snowboarding, so my brother and I just figured that the only thing to really do was to ski. Anyway, my brother and I got really good at skiing then, and then we moved back to California two years later, and came right back to the Californian lifestyle, skateboarding and whatever, and then shortly after that, when snowboarding started to blow up, my brother and I had that mountain experience… Great timing, yes. So as soon as that was around, we got quickly into snowboarding – because we had this relationship with snow already. Also, my step-dad took us to the beach a lot when we were kids, and he was a surfer, so I was raised by a surfer and I surfed a lot as a kid, but there were a lot of days that we didn’t actually go to the beach, so there was always the skateboard at home. We always had a board at home, even when I was two, three years old, my skateboard was my vehicle, and I never stopped. I mean I definitely rode my bike a lot, but my skateboard became my one thing that I had to have everywhere I went. So even though I loved surfing too, I just had a different appreciation for my skateboard because I could use it every single day and every minute of the day. And then we lived close to Del Mar skate park, and my brother and I were so infatuated with the fact that you could skateboard inside a pool and f ly out of it into the air, and come back, you know? In the film I just released there’s a good portion about the whole Del Mar era, and Adrian Demain, one of my buddies from Del Mar back in the days and ex-pro skateboarder, he says it perfectly in the movie: the first time you went to Del Mar, and you heard the wheels on the concrete, and the bearings, and the trucks grinding pool coping – that noise was just instantly addictive. So that’s where it began, and that era, to me, was the most amazing time that I had in skateboarding. Obviously it’s all been amazing, but as a kid you experience all that for the first time, and it’s all new, and I never realized how small skateboarding really was until I actually turned pro and started to see the business side of it. I always thought that it was a lot crazier. Realizing that it wasn’t made skateboarding even cooler to me though. 112

I see what you mean. So anyways, I wish some of those oldschool aspects were still alive – and I think they are – but for me and what I’m doing in skateboarding at this stage of my career and life, I don’t get to dabble too much with that these days. I wish I could just detach all the stuff and move on, just travel around without any agenda. Just listen to that coping grind again. Couldn’t you take some time out, at least a couple of months? I would love to do that, but I don’t have the time to. My biggest dream is to be physically sound enough and have my skateboarding in a good enough place that I can literally take a year off and enjoy it. I mean I enjoy a lot of my skateboarding, but there are a lot days that I have to go out there regardless of what mood I’m in, knowing, “okay, I have to get this done regardless”. That’s when you realize, “wait a minute, this part of it sucks.” What is the main lesson you learned about your body? After all, you had all these injuries … Yeah, obviously I don’t like to talk about my injuries too much; it’s nothing that I’m proud of. I am just curious about lessons you learned. Well, the only way to be able to have this conversation at age 38 is to do exactly what I’ve been doing, and that means: I don’t party, I am not drinking alcohol, I’m not out doing drugs. I’m not putting bad things in my body; so for the most part I have a pretty holistic lifestyle. Everything at home’s organic in the refrigerator, I don’t eat any fast food or shit like that, and I have a pretty strict regiment of maintaining my strength. It’s not your traditional-type working out; I have a pretty interesting way I work out – I couldn’t explain it to you, but it’s definitely not what you think. When I say I work out people always think I’m lifting heavy weights in the gym, trying to get big and buff, but it’s actually quite the opposite. Is it true that you’re into fishing as well? Yeah, I love to fish. It just seems like such a different

pastime compared to jumping out of helicopters. Fishing is the most therapeutic thing you can do. Some days it’s being out on the water, staring at the water, it sounds like the most boring thing ever waiting for fish to bite your line, but that time before the fish actually hits your line is actually some of the most meditating time you can have. Being on the water, just listening to the waves crashing against the boat, staring at the ocean and being out of cellphone range is awesome.

Ah, in your world metal and fishing aren’t mutually exclusive? It depends. There will be a moment where metal makes sense; for example, when you have a bunch of big tuna f lopping around the boat that you just caught, then… What? Then maybe a Slayer track might be appropriate. www.dcshoes.com

So it’s even better than listening to metal? I even listen to metal out on the ocean, occasionally.

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For eign

MI S S ION

M i ss i o n

Control

W ORK S HO P

Text – Renko Heuer San Francisco’s Mission Workshop, a brand known for its incredible messenger bags and technical apparel, recently toured throughout Europe, spreading the word about new gear, riding bikes in less hilly places, and getting people hooked to great coffee along the way (they brought their buddies from SF’s Bicycle Coffee). We hooked up with Lyle Barton, the man responsible for international sales and marketing at MW, and learned that he actually has to know a thing or two about bags and how to pack them, as he’s quite a traveler.

hand-made in North America in limited batches using some of the finest wind-proof/water-proof materials and New Zealand merino wool. As for the brand expansion, we have a few spots in mind for potential pop-ups late 2012 and early 2013. There are so many places we want to explore and have a pop-up store but only so much time and manpower! Both Asia and Australia have been calling my name lately though. How long are your trips usually? Most of my trips are around 10-12 weeks long and I do several of them a year. Each trip is unique not only in its destination and its goals but the things I learn about myself and business in general. I used to get homesick but I am fortunate enough now to have friends all over the world and call several places home! I especially feel right at home in both London and Berlin.

What’s happening at Mission Workshop in fall/winter 2012/2013? We are working on developing our A RKIV line through a collection of new apparel and A RKIV rail packs that debut in May 2012. The packs will feature a modular system that will enable you to very easily change pouches on your bag, e.g. camera gear, laptop sleeves, polo gear, etc. Also, instead of dumping out pockets from your A RKIV shoulder bag and putting those things in your A RKIV backpack now you can just take your favorite pouch from one bag to the other. One of the best features of this system is that we can literally put it onto any type of pouch and create a fully customized A RKIV bag. For our clothing line, we will of course be bringing back the MW classics: the Eiger, Orion, Faroe, and Bosun. All of our apparel is

Tell me some more about your mission at the Mission Workshop. My main focus is international sales and marketing, therefore I also manage all of our pop-up stores. I am the unfortunate one stuck traveling the world, meeting new people, riding bikes, and drinking too much beer! It’s my job to explore new markets and get the lay of the land I guess you could say. One of the best 114

T U R B OKOLOR

things about my job is that I get to learn so much about other cultures and brands from other countries and bring these experiences back to San Francisco and share with everyone.

Text – Yasmin Martinelli What did you learn in Berlin? Can you describe your pop-up store experience in Berlin... what were the highlights? Our store had a museum theme where we showcased some of the highlights and history of our brand from the last couple of years. Matthew McKee, owner of Bicycle Coffee and Mission Workshop key collaborator, really designed a unique, interactive pop-up store that made it easy and fun for guests to experience and get to know the brand. Specifically the slide show around the shop he created was amazing! One of my favorite things about our pop-up stores is the friendships you make and the way you experience the city you are working in. Also, bringing my bike was great and just riding and learning about Berlin in general

Turbokolor is the illest brand out of Poland that cares about classic design whilst considering the malleability of its surrounding urban landscape. Turbokolor collections are designed by the company’s founder, Warsaw-based artist and designer, Pawel Kozlowski - Swanski. All pieces, enriched by a signature mark Swanski’s madness, boast distinctive design and craftsmanship. Every season brings out models created in collaboration with artists from the Turbokolor Enthusiasts’ team: Tempo, M-City, Sorry, and Ghettoblaster. Turbokolor’s main inspiration is the city, arts, music, and yeah - skateboarding. Their main aim is to design comfortable, nice-looking clothes that people feel good in. Clothes that emphasize one’s character or perhaps the opposite: clothes that will transform you like a chameleon after a whole day in a suit. Turbokolor is constantly experimenting with cuts - they cut, sew, discuss, and fight about designs. They mix elegance and widely-understood fashion with everyday practicality. Clothed in Turbokolor you can go skateboarding, deliver a package on a fixed bike, drink a beer in the park, do some scratching, or buy mum some f lowers. Uber elegance is left to Italian tailors. For the 2012/2013 season, Turbokolor has collaborated with snowboarding company CONTR ACT to create an ultimate freestyle board. Packed with 3D snake transition technology and designed by Turbokolor’s own Swanski, this board will surely stand out in the park. The Spring/Summer 2013 collection is called “Horsemen from the Wild, Wild East.” The line heavily relies on chinos as Turbokolor regularly extends its line of casual pants. More than 20 colorways will be available in multiple fits. An experimental part of the collection called “i” is inspired by American vintage garments and features Swanski’s signature camouf lage patterns. After a long break, Turbokolor also returns with the ladies line featuring not only t-shirts but also varsity jackets and women’s chinos. Despite being involved full steam in designing the new collections for Turbokolor, Swanski does not give up painting. Please check Turbokolor’s FB page at facebook.com/turbokolor for the latest news and mural developments. For the music lovers, Turbokolor also provides a platform for Poland’s best djs and producers via their soundcloud, chock-full of mixes and more:

was unbelievable. As a cyclist, there are few things more enjoyable than riding new roads in a foreign country. Did you get the chance to ride around Europe and explore other areas? Yeah, I’ve been all over the place: Recently, I had a breakfast and a meeting in Amsterdam, lunch and another meeting in Brussels, and then finished with dinner that evening in Paris! That was an unforgettable day. A nd as for cycling and exploring, after the Berlin pop-up store I spent three days riding through the beautiful German/Czech countryside on my way from Berlin to Prague. I speak very little foreign languages, none, actually, and there were a few time I got lost and thought I would be spending the night in a field, but there seemed to always be someone nice enough to help me out with directions and coffee or beers. www.missionworkshop.com

www.soundcloud.com/turbokolor www.turbokolor.com www.swanofobia.com

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production after the war, C. Don Williamson began a strategy of geographical expansion and established new production facilities, warehouses, and sales territories throughout the United States. In the late 1950s, Williamson-Dickie became an international company by expanding into the European market and the Middle Eastern market - where Texas oilmen introduced the Dickies brand to Middle Eastern oil fields. Nine decades later, Dickies manufactures a broad range of clothes, over 5000 products, for hardworking people throughout the world. Dickies is currently sold in all 50 states in America and throughout the world in countries such as Saudi Arabia, South Africa, Australia, Russia, Chile, Japan, Iceland, Canada, Germany, France, Italy, Croatia, Poland and Mexico.

Text – Yasmin Martinelli

This year at Bright, the brand celebrates its impressive 90th Anniversary. None of my grandparents even lived to be that age and I myself could only hope to. This company has managed to do so because Dickies remains the very definition of authenticity, honest value, and uncomplicated style. It has always stood for the quality, toughness, and pride that embodies the spirit of the worker. While it is well-known in the workwear realm, Dickies has long been a trusty brand in the skate scene as well. Dickies 2012 : 90th Anniversary A real living dinosaur, meant in the best way possible, Dickies has been gracing this planet with its finest workwear duds since 1922. It began as an American workwear company established by C.N. Williamson and E.E. “Colonel” Dickie. These two cousins founded the WilliamsonDickie Manufacturing Company in Fort Worth, Texas and brought the Dickies brand to life. Their first product, tough-as-nails bib overalls, spread the Dickies name across America. Dickies followed this success with the creation of well-made yet affordable pants and shirts, sewn from the toughest twill fabric available. Over the years, Dickies introduced a host of innovations including brass zippers, and the first permanent press finish.

The Dickies skate team for 2012 are Tom Remillard, Jim Greco, Kevin Terpening, and Vincent Alvarez. Girl Skateboards and Chocolate Cinema have released a new trailer for their upcoming skate video, Girl & Chocolate, featuring the latest addition to our newest member of the Dickies Skate family, Vincent Alvarez. The new video, directed by Ty Evans, Cory Weincheque and famed director, Spike Jonze, will also include Brian Anderson, Kenny Anderson, Elijah Berle, Eric Koston, and more. www.dickies.com www.dickiesskate.com

From its early years, Dickies enjoyed steady growth which was slowed only by the Great Depression, and during World War II, the company produced millions of uniforms for the nation’s armed forces. In converting to civilian

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JE RRY HS U . Yeah yeah, I know the elephant in the room right now is that this is another brilliant example of lazy journalism in all its glory. But seriously, what can you write about Jerry Hsu that hasn’t been written before a thousand times already? See, that’s what I thought! Obviously I could fill these lines with babbling about the great Emerica “Hsu 2 Fusion“ pro-model from last year, the Enjoi-connection, his infamous “nazigold“ photoblog and what not, but why not let his selection of fave photos do the talking instead to show what a rad guy Hsu is. Dammit, you knew that already, right?

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E A lot of people I know that travel a lot have started a photo-blog to simply stay connected with their friends and family at home. What was your main motivation for your “nazigold” tumblr? And where you surprised by its success? I never started any blog to stay connected to people. Wanting to share photos taken with phones was why I ended up with thousands of phone photos. Trading pictures through text, etc. I started “nazigold“ out of boredom and wanting to just make something. I was recovering from a surgery and couldn’t do anything so editing the pictures was a good way to feel productive. I’m not really sure why it’s something lots of people look at. I even get recognised by non skaters in public from it - which is very strange. Even normal people look at it.

Is there a certain city or scenery you love to come back to because you know that the possibilities for shooting some great stuff are endless? I like Eastern Europe. Russia is my favourite. It’s totally fucked up and amazing. In our day and age, where everybody and their cousins post pictures on blogs and on Facebook, what do you need to stand out as a photographer in your opinion? Have good ideas. What are the cards holding for Mr. Hsu for the second half of 2012? Lots of misery probably. www.nazigold.tumblr.com www.emerica.com

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Don’ t P u t M e In A Ga l l e r y Foto – Vera Albers Production – Yasmin Martinelli & Vera Albers Concept – Forty

1. Iriedaily cardigan 2. Lifetime rucksack

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Clockwise from top left: 1. Rocksmith board 2. Wemoto jacket 3. Altamont trousers 4. Volcom bag 5. Makia jacket and jumper

6. Dickies jumper 7. Sweet backpack, cap, decks 8. Joker t-shirt 9. Melodica cap and scarf 10. NikeSB backpack and t-shirt

Clockwise from top left: 1. Cleptomanicx dungarees 2. treches maxi cardigan and shirt 3. The Berrics cap, buttondown and t-shirt 4. Gravis bag 5. The Hundreds khaki trousers 6. Djun cap and sneaker 7. Sitka jacket

Clockwise from top left: 1. Melodica beanie and t-shirt 2. Lifetime jumper 3. The Hundreds beanie, flannel and t-shirt 4. Lazy Oaf shirt 5. RVCA denim jacket and shirt 6. Reell denim shirt

Clockwise from top: 1. Adidas skatebording jacket and t-shirt 2. Volcom jacket 3. The Berrics cap, shirt and t-shirt 4. Lifetime jacket and shirt 5. Lira hoodie and t-shirt 6. Lifetime jacket

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Clockwise from top 1. Sitka cardigan and shirt 2. Makia jacket and shirt 3. Dark Seas hat, jacket and t-shirt 4. Altamont tiedye t-shirt 5. Matix sneaker and trousers 7. Ezekiel t-shirt 8. Atticus t-shirt 9. Volcom cardholder 10. Cleptomanicx beanie and scarf

Impr i n t

Creative direction Marco Aslim, Thomas Martini

Publisher Bright GmbH & Co KG Hohenstaufenstraße 13 – 27 / 60327 Frankfurt +49 (0)69 66962158 / hello @ brighttradeshow.com

Editor in chief / Production Sven Fortmann

www.brightmagazine.de www.brighttradeshow.com

Editors Yasmin Martinelli, Renko Heuer Printing BluePrint AG Lindberghstraße 17 / 80939 München www.blueprint.de

Contributing editor Nada Carls Additional Writer Lisa Schmidt, Thomas Klein

Art direction Tobias Friedberg, Paale Lüdcke www.aokimatsumoto.com Graphics Marie Schoppmann

Photography Vera Albers, Alex Flach, Oliver Valente, Sven Fortmann, Paale Lüdcke

Proofreading Yasmin Martinelli, Renko Heuer Translation (English-German) Katja Vaders, Renko Heuer, Sven Fortmann

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# 1031 Skateboards www.1031skates.com

GLOBE www.globe.tv

24/7 Distribution www.247dist.com

Ex h i b i t o r s

43 Magazine www.43magazine.com

ABEC 11 www.abec11.com ACE Trucks www.acetruckmfg.com adidas Skateboarding www.adidas.com/skateboarding Adio www.adiofootwear.com Aeme www.aeme-clothing.com Airflow Skateboards www.airflow-skateboards.com Alex Flach www.civilistberlin.tumblr.com Alpinestars www.alpinestars.com Altamont www.altamontapparel.com Altamont Apparel www.altamontapparel.com Ambition Snowskates www.ambitionsnowskates.com American Skateboard Stickers www.247dist.com AMOK Trucks www.havoc-distribution.com Amphetamine Bearings www.amphetamine-bearings.com ANALOG www.analogclothing.com Andy Mueller www.andymueller.com Ant!cs www.247dist.com AONO www.aono.bigcartel.com Armourdillo www.armourdillobrand.com ArtPrint www.artprinteurope.com Autobahn www.autobahnwheelshop.com

B BAGAPART www.bagapart.com Baker www.bakerskateboards.com Bennett Trucks www.bennetttruks.com Black Magic www.247dist.com Black Panthers www.247dist.com BlackDiamond Griptape www.havoc-distribution.com Blast! Skateboards www.blastsurfnskate.com bleed clothing www.bleed-clothing.com Blood Wizard Skatebaords www.bloodwizard.com Blueprint www.blueprintskateboards.com Bobby Hundreds www.bobbyhundreds.tumblr.com Bones Bearings www.bonesbearings.com

GoldCoast www.skategoldcoast.com Goodbie Skateboards www.goodbie.com

5boro www.5boro.com

a Abandon Ship www.abandonshipapparel.com

Gold Cup www.rough.de

GRAVIS www.gravisfootwear.com Bones Wheels www.boneswheels.com

Dimitri Coste dimitricoste.blogspot.com

Boneshaker Magazine www.boneshakermag.com

DISSIZIT www.dissiziteurope.com

Breathe Boardwear www.breatheboardwear.com

DOG TOWN www.dogtownskateboards.com

Brewer Skateboards www.247dist.com

Doh-Doh Bushings www.247dist.com

Brigada www.brigadaeyewear.com

Dooks Riser Pads www.247dist.com

Brixton www.brixton.com

dosh www.dosh.com.au

Brixton www.brixton.com

Dream Skateboards www.dreamskateboards.de

Buddy Carr Skateboards www.buddycarrskateboards.com

DVS SHOE COMPANY www.dvsshoes.com

Bustin www.bustinboards.com

E E and Mo www.EandMo.com

C Cargo Trucks www.247dist.com

Earthwing www.earthwingskates.com

Chocolate Skateboards www.chocolateskateboards.com

Element www.elementeurope.com

Cleptomanicx www.cleptomanicx.de

Elephant Skateboards www.elephantbrandskateboards.com

Close-Up www.closeup-fingerskate.fr

Emerica www.emerica.com

Concretewave Magazine www.concretewavemagazine.com

Emerica www.emerica.com

Consolidated Skateboards www.consolidatedskateboard.com

ENJOI www.enjoiskateboards.com

Core Trucks www.coretrucks.com

epicTM www.epic-wear.com

Crailtap www.crailtap.com

ESPERANDO www.esperando.tv

Creation Skateboards www.creationskateboards.com

eswic www.eswic.com etcetera www.247dist.com

D Dagger Skateboards www.daggerskates.com

Gravity Skateboards www.gravityboard.com Green Banana Skateboards www.greenbananaskateboards.com Gremmie Skateboards www.gremmieskateboards.com GRIMEY WEAR www.grimey.es Grind King www.grindking.com Gunmetal www.gunmetaltrucks.com Gunmetal Trucks www.gunmetaltrucks.com

H Happy Hour www.happyhourshades.com Heimplanet www.heimplanet.com Heroin www.heroinskateboarding.com HI°FI Wheels www.247dist.com HIGH FIVE e.V. www.wearehighfive.com Holey www.holeytruck.com Holey Trucks www.holeytruck.com Hoopla Skateboards www.hooplaskateboards.com Hopps Skateboards www.hoppsskateboards.com HOSOI Skateboards www.247dist.com HUB Footwear www.hubfootwear.com hubba Wheels www.hubbawheels.com HUF www.hufworldwide.com

DARK SEAS www.247dist.com

F Fallen www.fallenfootwear.com

Dark Speed www.darkspeedslidepucks.com

Faux Ami www.fauxami.de

DC Shoes www.dcshoes.com

Favorite Skateboards www.favoritewebsite.de

Death, Shred! www.deathshred.com

FC St. Pauli www.fcstpauli-shop.com

Deathwish www.bakerboysdist.com

FEDERATION CLOTHING www.federation.co.nz

Decay Skateboards www.decayskateboards.com

FENCHURCH www.fenchurch.com

DEKLINE www.dekline.com

Finger Clothing www.fingerclothing.com

Delight Skateboards www.delightskateboards.de

Foundation Skateboards www.foskco.com

Desillusion www.dslmag.com

Fourstar Clothing www.fourstarclothing.com

Deville Longboards www.skatedeville.com

Fullbag www.fullbag.com

Devine Wheels www.247dist.com

G-SHOCK www.mygshock.de

DIAMOND SUPPLY CO www.diamondsupplyco.com

Girl Skateboards www.girlskateboards.com

Dickies www.dickiesstreetwear.com

gIVEN Skateboards www.givenskateboards.com

Diefenthal MEN www.diefenthal-accessoires.de

Glassy Sunhaters www.glassysunhaters.com

Kaliber Skateboards www.kaliber-skateboards.de

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Hurley www.hurley.com

I I-Path www.ipath.com Indiana www.indiana.ch

J Jerry Hsu www.nazigold.tumblr.com Jessup www.griptape.com Jessup Griptape www.griptape.com Jessup Griptape www.griptape.com JET Longboards www.jetskateboards.com JIMMY‘Z www.jimmyzworld.com Joker Brand www.jokerbrand.net

Khiro Skateboardproducts www.khiroskateboardproducts.com

NIKITA www.nikitaclothing.com

riptide bushings www.riptidebushings.com

Kreative Klan www.kreativeklan.com

Nitro Snowboards Bags www.nitrousa.com

Riviera www.skateriviera.com

Krown www.krownskateboards.com

L Lakai Limited Footwear www.lakai.com

Rocksmith www.rocksmithnyc.com

o Okazi Gallery www.okazigallery.com

ROGER Skateboards www.247dist.com

Old Man Army www.oldmanarmy.com

Royal Skateboarding Trucks www.royalskateboardtruck.com

Lando Footwear www.landoculture.com

Open Walls Gallery www.openwallsgallery.com

Ruckus Trucks www.247dist.com

Landshark Wheels www.landsharkwheels.com

Orangatang www.orangatangwheels.com

RVCA www.rvca.com

Layback Longboards www.247dist.com

Original Shoe Goo www.shoegooskate.com

Lazy Oaf www.lazyoaf.com

OSIRIS www.osirisshoes.com

Lifetime Collective www.lifetimecollective.com

s Santa Cruz www.santacruzskateboards.com Satori Wheels www.satoriwheels.org

LMC www.247dist.com

p Paradise Longboards www.paradiselongboards.com

Loaded www.loadedboards.com

Paris Trucks www.paristruckco.com

Seismic Skates www.seismicskate.com

Loser Machine Company www.losermachine.com

Part www.parthardware.com

Selfish www.selfishskateboards.com

Lowcard Magazine www.lowcardmag.com

Pas de Mer www.pasdemer.com

SEQUENCE www.sequence-clothing.com

LRG www.l-r-g.com

Phantom Trucks www.phantomtrucks.com

Servant www.servantfootwear.com

Lucky 13 Apparel www.luckylenn.nl

PIG Wheels www.pigwheels.com

Shake Junt www.shakejunt.com

Lucky Bearings www.luckybearingsco.com

Pink Wheels www.abec11.com/products/pink

Shoe Goo www.shoegooskate.com

Place Magazine www.placeskateboarding.de

Shortyâ&#x20AC;&#x2DC;s www.shortysinc.com

Plan B Skateboards www.planbskateboards.com

SITKA www.sitkaclothing.com

Magenta Skateboards www.magentaskateboards.com

Pocket Pistols Skates www.pocketpistolskates.com

SK8 DICE www.sk8dice.com

MAHAKA www.rough.de

Polar www.polarskateco.com

SK8OLOGY www.sk8ology.com

MAKIA www.makiaclothing.com

Polster Trucks www.polster-trucks.com

Skate One www.247dist.com

MAKIA & ETNIES www.makiaclothing.com/makia-etnies

Positiv Skateboards www.positivskateboards.com

SKF Bearings www.skf.com

Malita www.malita.com.pl

Powell Golden Dragon www.powellgoldendragon.com

Slipstream Longboards www.slipstreamlongboards.com

MARCH Skateboards www.marchskateboards.de

POWELL PERALTA www.powell-peralta.com

SPACE MONKEYS www.space-monkeys.fr

MATIX CLOTHING www.matixclothing.com

Preloved www.preloved.de

stacks www.247dist.com

Melodica www.melodicaskateboards.com

Pro-Tec www.pro-tec.net

Stella Longboards www.sdsskateboards.com/stella.htm

Melodica www.mldca.com

Project Hardware www.projectskateboards.co.za

Stereo Skateboards www.stereosoundagency.com

Metal Mulisha www.metalmulisha.de

Propaganda Rollin Co. www.propagandask8.com

Sticky Fingers www.stickyfingerboards.com

M Madrid Skateboards www.madridskateboards.com

Metro Wheels www.buddycarrskateboards.com

Sector 9 www.sector9.com

Streetwear Today www.stw2d.com

MINI-LOGO www.minilogoskateboards.com

R radioskateboards www.radioskateboards.com

Monster Skateboard Magazine skateboardmsm.mpora.de

Randal www.randal.com

Sunrise Skateboards www.sunriseskateboards.de

Motion Longboards www.motionlongboards.com

Randal Trucks www.randal.com

SUPERSLICK www.superslick.de

MUCKEFUCK Skateboards www.muckefuckskateboards.com

Rayne Longboards www.raynelongboards.com

SURF ONE www.surf-one.com

Murder Skateboarding www.murder.it

Record www.recordclothing.net

Surf Rodz www.surf-rodz.com

Mustafah Abdulaziz www.mustafahabdulaziz.com

Red Dragon www.reddragonapparel.com

Swallows&Daggers www.swallowsndaggers.com

REELL DNM www.reelljeans.com

SWEET www.sweetskateboards.com

Remind Insoles www.remindinsoles.com

Switchboard www.247dist.com

Neff Headwear www.neffheadwear.com

Retro Wheels www.abec11.com/products/retro

Sykum www.sykum.com

Nike Skateboarding www.nikeskateboarding.com

RHYTHM www.rhythmlivin.com

n Navigator www.navigatortrucks.com

SubLime Wheels www.abec11.com/products/pink

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t Tech Deck www.techdeck.com The Berrics www.theberrics.com The Hundreds www.thehundreds.com The Skateboard Mag www.theskateboardmag.com THEEVE Trucks www.theevetrucks.com these Wheels www.247dist.com Think Skateboards www.thinkskateboards.com Thrasher www.thrashermagazine.com toy machine www.toymachine.com TPDG Supplies Co. www.tpdgsupplies.com Tracker www.trackertrucks.com Traffic Skateboards www.trafficskateboards.com TRAINERSPOTTER www.trainerspotter.com Transworld Skateboarding www.transworld.net Trap www.trap.eu Triad Trucks www.247dist.com Tricky Wrench Tool www.trickywrench.com Triple 8 www.triple8.com TSG www.ridetsg.com Tum Yeto www.247dist.com Tunnel www.tunnelskateboards.com Tunnel Skateboards www.tunnelskateboards.com Turbokolor www.turbokolor.com Type-S www.type-s.com

u Urskog www.urskog.com

v Vans www.vans.com Venture www.venturetrucks.net Vicious www.viciousgrip.com

w wemoto www.wemotoclothing.com Witchcraft Hardware www.witchcrafthardware.com Woodcamp www.woodcamp.pl World Industries www.worldindustries.com

Y YARD www.yard-gear.com

Z Z-Flex www.zflex.com

05. JULI

A DE SHO W BR IGH T T R O 3. E TAGE S TA SI-K IN UHR UM 16:00

F R E I TA G

S HO W 2

AG DONNERST

SHO W 1

P K A nE

W E I rEV 06. JULI

L E BER L IN SK AT EH A L K INO F R EIL UF T UHR UM 2 2:00

DYLAN RIEDER

design unlikely futures / analogclothing.com

Bright Booth 224