Packaging Europe Issue 16.6

Page 10

OUTLOOK FOR 2022: TRENDS AND DISRUPTIVE INNOVATIONS

As we move ever closer to a new year, it’s time to ask what kinds of trends, priorities and disruptive innovations we can expect 2022 to bring. We hear from a range of voices across the industry on subjects such as bioplastics, packaging waste, automation, recyclability, paper & board and more.

NOVEL BIO-BASED MATERIALS: HASSO VON POGRELL, MANAGING DIRECTOR, EUROPEAN BIOPLASTICS

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he bioplastics industry has made substantial progress in developing renewable, bio-based plastic packaging solutions that are poised to eventually displace the established class of non-renewable plastics. The European Union is supporting this transition with funding from its Horizon Europe plan and the BBI JU programme and its successor CBE JU, the Circular Bio-based Europe Joint Undertaking, which are expected to scale up bio-based technologies and lead to industrial deployment. European Bioplastics (EUBP) is involved in several of these leading-edge research projects, one of which, PRESERVE, has the ambition to replace 60% of food packaging currently used on the market with innovative bio-based packaging materials that can be upcycled into new products. The project partners are developing removable protein-based adhesives and coatings to reach the desired barrier properties of PLA (polylactic acids) and PHA (polyhydroxyalkanoates) materials for food packaging. A recycling pilot plant will be built to demonstrate the viability of a new delamination technology and feature sorting

technology via advanced photonic and artificial intelligence. The recovered materials will then be used as secondary raw materials for non-food applications, such as upcycled textiles, durable reusable packaging materials, and personal care products, all with less than 15% of virgin bio-based materials.

TACKLING PLASTIC WASTE: SANDER DEFRUYT, NEW PLASTICS ECONOMY LEAD, ELLEN MACARTHUR FOUNDATION

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dopting a circular economy requires the redesign of products, packaging, and business models. New innovations are making this possible. Apeel is a new technology that replaces plastic with an edible material that creates no waste. It’s a powder that when mixed with water

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at the point of production and brushed onto fruit and vegetables keeps them fresh for longer without the need for packaging. Food manufacturers no longer only have the option of unrecyclable plastic wrapping. Tech innovations are also starting to emerge that help manufacturers provide essential information on products, while reducing plastic packaging. Danone has produced a bottle with branding directly embossed on it, removing the need for the usual plastic sleeve label. The barcode has been moved onto the cap, and the bottle itself is produced from 100% recyclable PET. The HolyGrail 2.0 project is breaking new ground in facilitating more efficient recycling of packaging. It applies digital watermarks onto packs, allowing both users and waste sorting centres to more accurately identify the packaging that can be recycled. Packaging supplier Amcor is currently piloting the technology with brands in Copenhagen.


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