Acmp branding guidelines

branding guidelines

visual identity guidelines

page 1

contents

backdrop

introduction 3 about 5 brand stratagy 7 style 10 logo 12 colour 20 images 21 typography 28 usage 30

_ beyond the periphery.

Technology has changed the role of brands. Ideas and information pollinate like never before and its not just a Western tech phenomenon. The five partner regions are all in their own way on the periphery but this notion of ‘edge’ is shifting; place is part of the story but people and their ideas are the real centre and they are constantly moving. Networks are established through common goals and interest, a need to share. Time is valuable and the Creative Momentum brand needs to offer a reason for both the partners and creatives to participate in the exchange.

mycreativeedge

creatives

page 2

a creative momentum project

Development: mentoring and resources

a creative momentum project

Connection: international exchange and online support

Clarity and openness to the exchange of information and funding.

visual identity guidelines

partners Funding Policy Research

page 3

what & who

Transnational project to support the development of the creative industries sector across Europe’s Northern Edge • • •

3 years | 2015-2018 Total budget | €2m Co-funded by EU Interreg Northern Periphery & Arctic (NPA) Programme www.interreg-npa.eu

6 organisations in 5 regions Western Development Commission (WDC), Ireland National University of Ireland, Galway (NUIG), Ireland Cultural Council of North East Iceland, Iceland South East Economic Development, Northern Ireland (group of 3 councils led by Armagh City, Banbridge & Craigavon Borough Council) Technichus Mid-Sweden Ltd, Sweden Lapland University of Applied Sciences, Finland

page 4

a creative momentum project

visual identity guidelines

page 5

brand strategy

Give people the ingredients rather than the cake. The creative sector needs skills and a marketplace and a creative momentum project partners can facilitate that. It meets their needs to be a dialogue between the two. The policy makers and the creative need to be able to see that they can work together and contribute to each others role. While the project offers networking events, mentoring, showcases and product support it can also act as research in action. The contribution from the creative sector will determine the project outcomes. The brand will help both the partners and creatives do more.

‘a creative momentum project’ can become a mark of recognition, like a stamp of approval to both the partners and the cretives who receive benefit from the funding or resources.

page 6

a creative momentum project

visual identity guidelines

page 7

brand strategy taking ownership

headings with emphasis on the participatory nature of the brand

page 8

a creative momentum project

this is: a creative momentum project

we are: a creative momentum project

part of: a creative momentum project

made by: a creative momentum project

funded by: a creative momentum project

research for: a creative momentum project

visual identity guidelines

page 9

_ visual style

ConneCting Creativity aCross europe’s northern edge www.MyCreativeEdge.eu

Correct size and position of the logo

Full page imagery Graduation over image MidSweden

North East Iceland

Northern Finland

West of Ireland

South East of Northern Ireland

Flexible use of the icon bleeding off page to add drama

Strap-line placed away from logo but center justified.

CoNNECtINg CrEatIvIty aCroSS EuropE’S NorthErN EdgE www.MyCreativeEdge.eu

Main funder logos with partners underneath

page 10

a creative momentum project

visual identity guidelines

page 11

_ logo

main logo

Lapin AMK EyĂžing

Technichus

WDC NUI Galway

main logo reversed

Armagh City, Banbridge and Craigavon Borough Council

main logo reversed on graduation page 12

a creative momentum project

visual identity guidelines

page 13

_ logo The logo is the primary element of that identity of a creative momentum project but other components such as colour, typography and imagery play an important element in building up the brand.

The logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.

x height

safe area

safe area

25% x height

25% x height

The area is defined by using a quarter of the x height of the logo. A margin of clear space drawn around the logo to create the invisible boundary of the area.

Connecting Creativity across Europe’s Northern Edge www.MyCreativeEdge.eu

strapline to be used in conjunction with website URL

main logo

Connecting Creativity across Europe’s Northern Edge www.MyCreativeEdge.eu

safe area

alt logo

only to be used when no space for the vertical version

page 14

a creative momentum project

visual identity guidelines

page 15

The logo has been designed to reproduce at a minimum height of 15mm. On the web the minimum size of the logo is 50 pixels deep. There is no maximum reproduction size of the logo.

Do not alter the logo in any way.

If possible to fit the strap-line it should be positioned centered at the bottom of the document.

Logo placement sample

funded by

page 16

a creative momentum project

Do not distort the logo

Do not add text

Do not add colour

Only use reverse logo with image

Do not add frame

visual identity guidelines

page 17

logo

logo

partner icon options

Always to be centrally positioned with stationary example layout.

North East Iceland

MidSweden

West of Ireland

Northern Finland

South East of Northern Ireland

Silvia Guglielmini

ConneCting Creativity aCross europe’s northern edge

a creative momentum project administrator Western Development Commission Ballaghaderreen, Co Roscommon, Ireland

www.MyCreativeEdge.eu +353 (0)94 986 1441 +353 (0)87 170 2000 silviaguglielmini@wdc.ie

page 18

a creative momentum project

visual identity guidelines

page 19

_ colour

_ images

A basic four colour pallet of white, black, blue and green helps reinforce the identity with a variations of a graduation used commonly on all printed material.

Pantone Black RGB: CMYK: HEX: WEBSAFE:

45, 41, 38 63, 62, 59, 94 #2d2926 #333333

Photographic images can be used in conjunction with the gradient to give an harmonious feel. White version of the logo should be used.

Pantone U Reflex Blue RGB: CMYK: HEX: WEBSAFE:

0, 20, 137 100, 89, 0, 0 #001489 #000099

Pantone 354 U RGB: CMYK: HEX: WEBSAFE:

0, 169, 92 73, 0, 81, 0 #00a95c #009966

Gradient Reflex Blue to 354

page 20

a creative momentum project

visual identity guidelines

page 21

_ images

page 22

a creative momentum project

visual identity guidelines

page 23

_ icon Logo icon can be used in artwork jutting in to edges in a creative manner to give some dynamism.

page 24

a creative momentum project

visual identity guidelines

page 25

_ images Images, graduation and icon used in conjunction to create a tone.

page 26

a creative momentum project

visual identity guidelines

page 27

_ typography / replica pro Replica Bold is the primary font used for the logotype/logo wording and headings. It is also used in the tag-line. It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondence.

For general text Replica Pro Regular is used.

A simple hierarchy is used of three main headings and two sub headings.

For main page headings the text should be center justified but for general layout of letters, booklets left justified can be used.

heading large 60pt lowercase

heading medium 36pt lowercase

heading small 24pt lowercase

SUB HEADING medium 16pt all caps

SUB HEADING small 12pt all caps

a creative momentum project Body text is Replica Pro regular 8.5pt

page 28

a creative momentum project

visual identity guidelines

page 29

_ typography / replica pro

heading large

heading medium

heading small

sub heading medium

sub heading small

body text

page 30

a creative momentum project

abcdefg ABCDEFG 0123456789 abcdefg ABCDEFG 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *#@+<=>’”÷±%‰⁄µ£$€ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *#@+<=>’”÷±%‰⁄µ£$€ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *#@+<=>’”÷±%‰⁄µ£$€ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 *#@+<=>’”÷±%‰⁄µ£$€

visual identity guidelines

page 31

_ usage

Home

About

News

Projects

search

Home

About

News

Projects

search

Lapin AMK Eyþing

Lapin AMK Technichus

Eyþing

Technichus

< WDC NUI Galway

made by

Armagh City, Banbridge and Craigavon Borough Council

<

WDC NUI Galway

Armagh City, Banbridge and Craigavon Borough Council

research by

policy by Eyþing

swipe to find a creative parnter

Lapin AMK

Technichus

WDC NUI Galway

page 32

go to online talks >>

a creative momentum project

Armagh City, Banbridge and Craigavon Borough Council

<

<

<

<

visual identity guidelines

page 33

page 34

a creative momentum project

visual identity guidelines

page 35

www.MyCreativeEdge.eu westofireland@mycreativeedge.eu Twitter.com/eucreative Facebook.com/eucreative Western Development Commission Dillon House Ballaghaderreen Co Roscommon Ireland +353 (0)94 986 1441 www.wdc.ie

ng

Cre

at i v i t y

aC

ro s

eC

ti

eu

ge.eu - Con n

s

rop

ti

er

ve

th

ed

eâ&#x20AC;&#x2122;s no r

n

ed

ge

- w w w. M

yC

re

a

Pauline White ConneCting Creativity aCross europeâ&#x20AC;&#x2122;s northern edge www.MyCreativeEdge.eu

a creative momentum project co-ordinator Western Development Commission Ballaghaderreen, Co Roscommon, Ireland +353 (0)94 986 1441 +353 (0)86 832 8055 paulinewhite@wdc.ie

page 36

a creative momentum project

visual identity guidelines

page 37

Connecting Creativity across Europeâ&#x20AC;&#x2122;s Northern Edge www.MyCreativeEdge.eu

page 38

a creative momentum project