Amy Bithell

amy.bithell

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Digital Portfolio CV&

“Just your cup of tea”

e Contents 03 Creative CV 04 Project One Live Brief- SMD infographs

06 Project Two

Live Brief- Leisurewear Ltd.

10 Project Three Product Development

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Vitae

Curriculum

amy.bithell

AB

Photoshop Illustrator Indesign Microsoft Office

Telephone: 07908834207 Email: abithell@uclan.ac.uk

Education

2010-Present: BA/BSc Combined Hons Fashion Brand Promotion with Journalism

2008-2010: A-Level: Graphic Design-A/ Business Studies-B/ English Literature- C AS- Art and Design-B

Live Briefs/ Experience

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Debenhams- Conducted a photoshoot styled in H! by Henry Holland SMD- Involed extensive Primary and Secondary research Leisurewear- Involved trend research and design BHS- Fashion show, involved styling, managing, model scouting, servere organisation

Journalist Experience

Portfolio building/ Interviewing/ Selection and elimination process Sourcing and writing/ News values and style

Employment History 2008-Present: ASDA, Leigh, Store Assistant Team-work Customer service Efficient time management Working under pressure

Full clean driving license SLR Digital Camera References available upon request

t Project

u

One

This project involved extensive consumer and market research to produce a selection of key ideas in moving the business onto a competitive level with larger brands. The research was then used to create a creative visual outcome in an infographic.

SMD

Consumer & Market Research

Skills

Extentive primary & secondary research Presentation skills Graphic Illustration Selection and elimination process

71%

60%

ABC 3-7

of the people who completed our survey where not from Preston

are inspired by customer service /advice

Villages with wealthy commuters, Older people, Detached homes

If they could advise you and put it on the computer it would be great, I would think yes, that’s whats in my mind” -Judith, 66

“You know materials which have a good name like Sandersons Fabrics and Dorma” - Barbara, 65

In our era we worked in sewing factory’s, we learned to make our own curtains, I need more than just curtains, I want a complete service - Judith, 66

Customer

Expectations

“I think it would be great if you could go to a store or them come to you and have it designed for you” - Brenda, 67

Aftercare Exclusivity

50% prefer curtains

28%

over blinds

18% 22%

Service Guarantee

Product Quality

Trends in the Market

26%

Competitors

“ For brands looking to make that substantial leap from being a niche to mass-market, social media is a key enabler”- WGSN “An effective system of incentives could help, persuade staff to join your business, increase staff motivation, morale and loyalty boost productivity and focus employees on achieving targets” - BusinessLink.gov

“The more wealthy consumers may choose to buy more expensive, more long lasting products and therefor need to replace them less often” - Accessoriesing The Home, 2009 Mintel

“Successful companies have recognised the omportance of keeping up to date with trends” - Mintel

“Sales growth in the made to measure sector has slowed down, with new hybrid express made to measure services” - Mintel

or

ts O n line Interactive

Elem ent s

infographics

Prestegious Clarke & Clarke Montgomery Sandersons Romo

Consumer & Market Research

include a increase in sustainable retail.

p e R l e t n Mi

Factors

30% Magazines 30% Visual Merchandising 20% Wedsites

Inspiring

Customer Service/ Advice

the Consumer

60%

85%

20% TV Adverts

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Project

Two

This brief involved creating a line of boys t-shirts inspired by Spring/Summer 2012. Trend and market research was conducted to create an accurate visual outcome for the age range of 6-14.

Completed project includes three t-shirt designs with swing-tag and label designs.

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Trend Research How

Ironic

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LOL

Get M

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Bored

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Black

T-shirt Designs

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Basic single needle stiching in How Ironic

Lenght: 58cm Width: 46cm

Buttons

size: 19mm 3/4" 30 ligne

Plasic buttons in Get Mad red stiching to attach the to T-shirt.

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Back-neck Label

Whatever you do today Respect Yourself

UK Size Medium

Swing-Tag

R

UK S

Rubber letter R will also be attched to the yellow string Length: 4.9cm width: 3.7cm

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Med ze ium B Wha asic T R ange teve Resp r you do ect Y t ours oday e Side lf Pock Dep

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et Ts Kids hirt wea r

Skills

Primary & Secondary Research Trend Research

Measurments: Length: 11.5cm Width: 9.3cm Card thinkness 240 GSM

Presentation skills Graphic Illustration Fashion Design

Project

Three

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This project involved creating a new product for an existing company. I used the brand Virgin to created a hotel concept avaible in trainstations all over the country. I branded the product VirginRest and along with this I created PR and Promotional materials to advertise and build the brand.

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The Product

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Phone App & Website VIRGIN REST

Skills

Primary & Secondary Research Website Design Presentation skills

LOG IN

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Graphic Illustration

Booking

Welcome Time: 6: 45pm

Train Updates

Booking

Choose a station Choose a date

m Website Homepage

Choose a time

Location

My Pod

Contact/Help View your bookings

Rest VIRGIN REST

the experience

virtual tour

booking

locations

image gallery

A little break for that long journey...

Hello!, We are VirginRest and we’re here to make your journey a little more comfortable.

-Double-bed/Family Cabin -Free Wi-Fi -Work space -Luggage storage -Flat screen TV's -Wash area

Virtual Tour

The experience

Virgin has filled the gap between you and your long journey, no more need to travel to the nearest hotel or hunt for a late night snack. Your Virgin train stations can provide it all.

Location

Image Gallery Office hours Mon-Thu 9am - 6pm | Fri 9am - 5:30pm | Sat 9am - 4pm | Sun 10am - 3pm Call 01952 212750 | Email customerservice@virginrest.co.uk Use of this site constitutes acceptance of our Terms and Conditions. Š 2011 AirXcite Ltd T/A Virgin Balloon Flights. All rights reserved.

Terms and Conditions

Contact Us

Virgin.Com

Your Account

F&Qs

Press

Contact/Help View your bookings

VIRGIN REST

the experience

virtual tour

booking

locations

image gallery

What to expect...

Features of a fully equiped Pod:

•single bed occupancy •micro-kiosk terminal •light mood control •flat screen television •Pod docking station •energy plugs •PC work table •air-conditioning •high speed internet •luggage storage space •online train information

The experience...

This experience was designed for regular travellers who need a reliable place to stay when taking regular long journeys. Virgin wants to connect every part of your travelling life and with VirginRest it can do so.

Wi-Fi in VirginRest

“Thanks to VirginRest, any person has an opportunity to spend the night safely and cheaply in case of emergency, or when you have to spend few hours with your baggage." ”These bubble-shaped, pod-like rooms vary in size according to the number of guests, and are fully equipped with basic necessities such as a bathroom, bedroom, etc. Each micro bubbles hotel room has a very compact but modern feel.”

Make the most of your stay at VirginRest. Catch up on emails, work, play, shop, download, unload, twitter or tweet, as you enjoy a fast connection to the internet while in the comfort of a private area

Office hours Mon-Thu 9am - 6pm | Fri 9am - 5:30pm | Sat 9am - 4pm | Sun 10am - 3pm Call 01952 212750 | Email customerservice@virginrest.co.uk Use of this site constitutes acceptance of our Terms and Conditions. © 2011 AirXcite Ltd T/A Virgin Balloon Flights. All rights reserved.

Terms and Conditions

BACK

Train Updates

Contact Us

Virgin.Com

LOG IN

Your Account

F&Qs

Press

LOG IN

BACK

My Pod Add Note

LOG IN

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Location Searching...

b LOG IN

BACK

My Account My Bookings My Pod Card Details Edit Details abithell@uclan.ac.uk

*************

Press Kit & Promotion

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VirginRest 17a Aldrey Court Soho, London LN5 7HB

VIRGIN REST

A little break for that long journey...

Travel Bag Skills

Graphic Illustration Branding Logo Design PR Production

Conditioner

Shampoo

Hand Cream

VIRGIN REST

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amy.bithell

AB

www.justurcuppa.com