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A Selection of Images, styled and photographed by me, originally intended to be in a Debenhams store. However are now a part of an advertising campaign for Matthew Williamson’s Butterfly collection appearing in ELLE Magazine. It was decided that the images are of a high fashion style which is why is was decided that ELLE magazine would be the appropriate publication to house them. The directionof the images was to create a contrast between clothing and location to produce edgy shots. The urban location was chosen as it contrasts with the feminine floral prints and bright shades in the collection.
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Pantone 7499C
Size Guide by 64cm 7 - 8 years :128cm cm by 69cm 9 - 10 years : 140 cm by 75cm 11-12 years : 152
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The aim of this project was to design a T-shisrt for the brand RESPECT. The t-shirt was to be designed for a teen boy. Trend and graphic research was carried out, including mens trend research as the big trends today are filtered down to childrens clothing too. T he final product is a t-shirt design and accessorie of a back neck label.
size sewn Size pin with the fabric. into the polyester ns sewn into label.
washing instructio 10-11
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Pantone BLACKC
Midnight
Pantone 7499C
Pantone 426C
Snow Angel
Smoke
Size Guide 7 - 8 years :128cm by 64cm 9 - 10 years : 140cm by 69cm 11-12 years : 152cm by 75cm
Boys v neck t-shirt age 7-11 With contrast sleeves and neck. Matt 2 colour print in centre of shirt.
100% cotton Simple straight stitching
Brand name part of print design.
Embroidered, rustic back neck label. Brand name in centre of label and included in the overall print. Size pin with the size sewn into the polyester fabric. 10-11
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washing instructions sewn into label.
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This app is designed for Waitrose supermarket. The direction behind it is to bring a wider audience to Waitrose by branding it as a modern and up to date company. The app works by scanning a QR code on a product, resulting in the app collecting recipes for the customer in which that particular product can be used in. It is a great way for customers to expand their cooking abilities and experiment in the kitchen.
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One form of promotion that I have designed for the Waitrose app is the interactive ad shell. The aim is to draw in a new target customer, ad shells are seen by everyone in cities and towns. A person needn’t be travelling by bus for their attention to be caught by one. This being an interactive adshell will interest a younger audience e.g young professionals, couples who enjoy keeping up with the latest technology. This piece of interactive promotion allows the public to flick through the app and example what it has to offer before visiting the store. It is something new and exciting that is intended to bringa new genre of customer to Waitrose.
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