Jayne Arundale

JAYNE ARUNDALE

PHOTOGRAHER AND FASHION BRAND PROMOTER

PHOTOGRAHER AND FASHION BRAND PROMOTER

FASHION PHOTOGRAPHER ICAMERA PAGES

WAH NAILS PAGES

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DEBENHAMS I’VE BEEN PHOTO SHOOT WATCHING YOU

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iCamera iCamera

The Product

The camera would be a life style camera that would be linked up to social networks such as Facebook, Twitter, and Tumblr though the use of Apps. You would also be able to download different lens effects to your camera without the cost of going out and buying an SLR and needing to keep updating your lens as better lenses come onto the market.

Promotion will be done through the Apple

website as this form of promotion was most relevant to the target customer.

There will also be emails sent out to previous customers who have bought with Apple and to people who have signed up to be sent information of what’s happening with the brand and upcoming product launches.

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Apple Updates

Dear Simon,

Come and see what 2013 will be the year of

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Apple (united kingdom) www.Apple.com/uk/iCamera

iCamera

Features

Built-in Apps

From the App Store

iCamera Photo Gallery

This camera loves a face.

With new face detection, this camera is smart enough to know whether you’re taking a portrait or a group shot. It focuses on the most prominent face in the frame and balances exposure across up to 10 faces. So you’ll definitely catch smiles. And maybe even a smirk or two.

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Apple (united kingdom) www.Apple.com/uk/iCamera

iCamera

Features

Built-in Apps

From the App Store

iCamera Photo Gallery

A blank canvas for you to make it your own.

We thought it was best that you had the choice of what you wanted on your iCamera so you can be as creative as you like.

From the App store

To Effects Gallery

Black+White

To social networks like

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Apple (united kingdom) www.Apple.com/uk/iCamera

iCamera

Features

Built-in Apps

From the App Store

iCamera Photo Gallery

Personalize your photographs with your personal effect library.

Have fun exsploring the App Store exculisively to iCamera. Personalize your photographs by creating your own effects libarary full of all your favorate effects.

Black+White

Sepia

Old photograph

High contrast

Depth of field

Slow shutter speed

Colour pick

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Fisheye

Film

Apple (united kingdom) www.Apple.com/uk/iCamera

iCamera

Features

Built-in Apps

From the App Store

iCamera Photo Gallery

iCamera Photo Gallery

View a collection of photographs taken using icamera using different effects from the App Store. Click an image to see it larger.

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Throughout a group project we took the brand Wah Nails and produced a Facebook page promoting one of their products, the nail art pen.

We went through the journey the potential customer would make on Facebook and created the pages to show the progression.

When developing the pages we where testing the use of Facebook and how it could build a brand and its products through interacting with people through social networking sites.

Anything is possible with the Wah Nails Art 7

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Games

Anything is possible with the Wah Nails Art pen.

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Games

Art pen Game Wah Nail art game

Reset

Store Locator

Videos/tutorials Games Adverts Games

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Games

Art pen Game Wah Nail art game

Reset

Store Locator

Videos/tutorials Games Adverts Games

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COLOUR

BLOCK

Studio shoot styled using Debenhams brand red herring.

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C O L O U R C L A S H

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KEY TREND

L A Y E R I N G !

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FLORALS

VS

COLOUR

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BLOCK

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CONCEPTUAL I’VE BEEN WATCHING YOU

EXSPLORING THE USE OF CCTV IN TODAYS

SOCIETY. NOTHINGS PRIVATE ANYMORE, AS PERSONAL INFORMATION IS POSTED ON SOCIAL NETWORKING SITES DAILY WITHOUT THOUGHT. THESE IMAGES EXSLORE THE DANGERS.

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THANK YOU FOR VIEWING JAYNE ARUNDALE’S PORTFOLIO PHOTOGRAHER AND FASHION BRAND PROMOTER