Creative CV & PORTFOLIO

L A U R A A L L C O C K

Laura Allcock

CV & PORTFOLIO

L A U R A A L L C O C K

Contents page Digital CV

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Debenhams Project Description

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Debenhams 1 Debenhams 2

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Maybelline Project Description

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Maybelline 1 Maybelline 2

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Ford Project Description

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Ford 1 Ford 2

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Portfolio & CV Debenhams Live Brief: Styling Project

Inspired by 2012 Spring/Summer trends of colour infusion and clashing prints, this shoot involved a mix of acidic colours and neon florals styled in a young and fresh way to attract a younger audience.

The garments used in the shoot can be purchased from Debenhams department store.

Laura Allcock

CV & PORTFOLIO

Elle exclusive

Black Floral Print Jcket £35.00, Black Floral Trousers £30.00, Pink plain rib vest £6.00, Pink suede peep toe shoes £35.00 Bottom: Shoes Pink and blue bow front courts £31.00, Blue open blazer £30.00, Green crochet shell top £28.00 Photographs by Laura Allcock

Each photograph is styled to show off the best atributes of the outfit, whilst creating an edgy, exciting look which is on trend. The look consists of a tight, scraped back bun to create emphasis on the eyes and the outfit, with a bold, red lip to create depth and edgyness.

Inspired by 2012 Spring/Summer trends of colour infusion and clashing prints, this shoot involved a mix of acidic colours and neon florals styled in a young and fresh way to attract a younger audience. The garments used in the shoot can be purchased from Debenhams department store.

Laura Allcock

E L L E U K. C O M 362

E L L E U K. C O M 363

Elle exclusive

Maybelline are a multi-million cosmetics brand, which is renowned around the globe for their great products which create great results. This project involved a re-launch of a product (Maybelline Colour Sensational Lipstick).

I designed a brand new micro-site for the launch which targets a more youthful demongraphic, whilst maintaining its attractiveness to the brands existing customers.

LAU RA ALLCOCK

PORTFOLIO

Maybelline is one of the world leading make-up companies around the globe, supplying various products to its people from mascara to colour sensational lipstick. Maybelline are a trusted brand who remain to this day to have the most amount of loyal customers. Starting in the United States many years ago, Maybelline has become a well known brand in many countries including the United Kingdom. With its iconic tagline ‘Maybe she’s born with it. Maybe its Maybelline’ the brand have become known in every household and remain today as one of the largest beauty brands across the globe.

Maybellines diverse product line means that there is something for everyone, and as they produced the first mascara in the United States, their brand is something that has evolved through the generations.

I chose one of Maybellines well known products to re-brand in a more young and vibrant way, to create a larger demgraphic and more brand awareness. The colour sensational line of lipsticks are fun, flirty and vivacious and you’ll find that theres a colour to suit all. If it isn’t hot red that your looking for, choose from the expansive line of colours from Berry Bliss to Perfect in Pink. I created a fresh and updated look for the micro-site of Colour Sensational, which matched the products identity, i.e. fun, exciting and overall bold.

The line stands out due to the vast variety of colours, which is an aspect that majorly transended into my design. The cosmetics brand Maybelline recently created a new brand identity with a fresh black and white logo, instead of their royal blue logo which was previously used.

Laura Allcock

E L L E U K. C O M 367

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FORDEVOLUTION

Berry Bliss Colour code: 20346BB Is part of our new colour sensational lipstick range for autum/winter 2011.

This assignment is for Ford Motor Company. The concept is a launch of a brand new product for the company; the self driving car.

Available at Boots and Superdrug and selected cosmetic stores.

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I designed a brand new car for, suitable for the leading innovators in technology (Ford).

2011 MAYBELLINE LLC.

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As part of a product launch I also designed various forms of promotion, including a micro-site, which demonstrates the cars abilities and a clear brand identity, suited to Ford.

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Plum Sensation For those rich, crisp lips start with Color Sensational速 Lipliner in Plum.

Work from the center of lips to the outer edges, following the contour of your mouth. Apply Color Sensational速 Lipcolor in Plum Perfect directly from tube, dotting on color to the center of your lips. the center to the outer corners.

Click to see more Colour Sensational Lessons

2011 MAYBELLINE LLC.

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Maybelline-Lessons Page

LAURA ALLCOCK

FORDEVO LUTION FORDEVOLUTION

CUSTOMER PROFILE With Ford becoming the innovators in the UK for technology with their key recognition and modern style, I chose the brand to launch the Ford Evolution.

For Evolution is a car which I designed which would be launched in 2020. The car is innovative and modern as it has features which make it stand out from its competitors. Features such as, its self driving capabilties, its automatic lane recognition, and the ability to take you to your next destination totally hands free.

The design of the car is as innovative and practical as the cars features, with auto car recognition, auto light sensors, vehicle and lane recognition and much more.

LAURA ALLCOCK

AUGMENTED REALITY

TH IN

Experience

FASHION INDUSTRY

ALLCOCK

LIFE IS TO SUCCEED

LAURA

MY AIM IN

AN AREA OF

Age: 19

E

13/06/1992

Personal Statement

Recent experience in promotion from working with a fashion design company in Preston, Photographing the clothing and creating brand identity.

Currently a 2nd year, studying BA Hons Fashion Brand Management

at the University of Central Lancashire.

Recent experience working on live briefs with companies such as Debenhams

Interested particularly in Magazine

layouts, fashion, Graphics, Photography, Managment and Visual Merchandising.

Passionate and motivated with a creative mind. Confident communicator, reliable and resourceful, hard worker with great time management and great IT Skills (Adobe Software).

and Swatchbox (SMD), working as Project Director, Stylist and Researcher.

Qualifications:

BTEC National Diploma: Art and Design:

All GCSE’S C and above. Majority of GCSE’s grade B, with an A in art and I.T

Finishing with two Distinctions and a Merit (Specialised in Photography).

LAURA ALLCOCK

Address: Home: 57 Gainsborough Road Chesterton Newcastle Under Lyme Staffordshire ST5 7LF Term: 131 Market Street West, Preston, Lancashire

Qualifications: