lauren rawlins creative portfolio &CV
contents 3 4-5 6-9 10-13 14-18
cv adidas mobile app debenhams styling tshirt design starbucks after hours
lauren rawlins
20 Rue De Nozay, Broughton, Brigg, North Lincolnshire DN20 0TZ 07519 466325 01652 654147 lauren.rawlins18@yahoo.co.uk UK driving license holder
Competent 2nd year Fashion Brand Management student, who is highly organised, hard working and a creative thinker, I would be a reliable asset to a team. Someone who is a quick learner, strives with ambition, and is liable to being a perfectionist. Looking for a experience in the creative promotion industry.
education & qualifications 2010 - present
University of Central Lancashire BA (Hons) Fashion Brand Management (expected 2:1) Studied Fashion Brand Promotion and Marketing 1st Year Live Briefs with Debenhams, SMD Textiles, Leisurewear International
2008 - 2010
John Leggott Sixth Form College A Levels: Media (A), Fine Art (A), English Combined (C), Photography AS (A)
2003 - 2008
Vale Of Ancholme Technology College GCSE’s: English Literature (B), English Language (B), Maths (B), Science (B) Art (A*), Media Studies (A*), Textiles (A), German (B), ICT (B)
areas studied:
Promoting brands Product development Visual merchandising Photography & styling Video production Brand development PR Magazine journalism Market research Marketing Trend forecasting Advertising Graphic layout Mobile app design
work experience Sep 2009 - Aug 2010
Matalan, Scunthorpe - Sales Assistant & Customer Services Customer services, fitting room assistant, cashing up, stock control, till operator
interests Music, fashion, socialising, art, design, travel, photography, social networking, attending the gym Travelled: New York, Florida, Maldives, Greece, Portugal, Spain, Cyprus, Finland, Northern Ireland
references available upon request
3
adidas mobile app This project sees the visual creation of an idea for a brand new mobile application for the global sportswear brand Adidas. After researching into the mobile app market, and discovering that gaming is the most popular category, this led me to create the Adidas City Sprint app. Based on the brand’s £127 million deal partnership with the London 2012 Olympic games, the free gaming app only available for iPhone, and is a game played in real time in the month building up to the Olympics ceremony. Its purpose was to contribute to Adidas’ aim of overtaking rival Nike’s leading position in the UK market, by generating publicity for the brand from the promotion. The final outcome has been presented in a publication review format for Stuff magazine.
4
5
debenhams styling This photography and styling project was based on a shoot produced for the Henry Holland spring summer 2012 collection for Debenhams, and the showcase of these images incorporated into an online gallery for the brand’s official website.
6
7
8
9
tshirt design The brief behind this project was to design three different t-shirts for boys aged 7-12, based on the spring summer trends of 2012 for the brand Respect, a sub brand of the company Leisurewear International. They had to be evidently branded and include swing tags, back neck labels and added accessories. The final outcome demonstrates my design and drawing skills on illustrator, as well as thorough research into trend, colour and current boyswear clothing, which was crucial to this project.
10
PANTONE 16-6138
PANTONE 14-4002
PANTONE 19-0303
11
PANTONE 19-3925 TPX
PANTONE 11-0601 TPX
PANTONE 17-3917 TPX
12
PANTONE 16-1462
PANTONE 11-0601
PANTONE 14-4002
PANTONE 19-0303
13
starbucks after hours The aim for this project was to create a new product or service that would be appropriate for an existing brand and produce promotional material for this idea. I chose Starbucks after discovering that 70% of their business comes before 2pm and wanted to come up with an idea that could create more business after this hour. Starbucks After Hours is a service which entitles opening Starbucks after hours until midnight. Being well known for their in-store experience factor, this is an expansion on this, with the addition of a chill out area at the back of the store, which is promoted as a stylish and sophisticated ‘living room’. Targeting 18-35 year old students and business professionals, and exclusively located in only 10 major UK cities, it offers a late night non alcoholic environment, with a relaxed atmosphere that allows customers to wind down in the evening. The objective of this was to propel Starbucks even further ahead of their competitors in the coffee house market, and offer their customers a fresh and exciting addition to their already incredibly popular brand.
14
Visuals to picture how the store would look
15
Customer profile
Press launch event invitation
16
Store window display and promotional boards
17
Facebook page
Official website feature
18