Lucy Bell by Pagemakers

Lucy Bell Portfolio

Contents Gola..............................................................................................................................2 - Gola Trend..........................................................................................3 - Gola Harrier Design...................................................................4 - Gold Redford Design..............................................................5 BeSafe.......................................................................................................................6 - Customer Research...................................................................7 - Ideas.........................................................................................................8 - Final Concept.................................................................................9 Missguided.co.uk........................................................................................10 - Customer Profile.........................................................................11 - Campaign Theme...................................................................12 - Look Book.......................................................................................13 - Videos.................................................................................................19 CV..............................................................................................................................20 -Creative CV....................................................................................21 Contact Details..........................................................................................22

Gola Live Brief: Develop a commercial and aspirational footwear and bag collection for Gola Classics. The design must stay true to the brand's British heritage.

Gola Trend

- Symbolic teapot and teacup to represent British afternoon tea; pastel colour pallet (image one). - White leather, suitable for spring/summer, easy to clean and good base for printed symbols (as seen in image two). - Repetitive pattern (as seen in image three). - Consumer predominantly young female, 15-25years; however, in modern day society, comsumer may also be male of similar age.

Gola Harrier

H A R R I E R

Gola Redford

BeSafe Live Brief:

Research into the target demographic and develop potential online advertising that will help the brand create a loyal consumer following.

Focus Group Findings

Customer Research

- Donâ&#x20AC;&#x2122;t care about brand: this provides BeSafe with the opportunity to break into the market against other competitors. - Information leaflet too bulky: they want the need-to-know information in a easy to read format making the information simpler to process.

Where do you source your condoms from? Medical Centre/Local GP Pharmacy (Boots) Clinics Online From Friends

The graph shows 50% source condoms from a medical centre. From this, it shows how confidentiality is key, and the promotional technique will entice the market yet allow privacy.

Boots

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

What do you look for when sourcing condoms?

The graphs shows that consumers are confident when sourcing their condoms. This also gives an indication to their talking habits about the topic of sex.

Confident Embarrassed/ Awkward Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Twitter Hashtag: #SexBS Idea

Ideas

The hashtag #SexBS will be a sponsored tweet on twitter and will feature on the trending topics as a sponsored hashtag. The promotional tweets would feature embarrassing or awkward sex stories that were anonymous and questionable in order for the hashtag to work.

100%

Discover

Aim

As embarrassing and funny stories would be tweeted, it would create interest to the young audience as the style of tweets are appealing to the market. They could get involved and visit the link and account on twitter to enter the store and check out BeSafe. As the handle is anonymous, it allows the taboo subject to be discussed within the young market. It would empower the individual as they are already confident about the subject and allow them to talk more freely whilst being accustomed to the brand.

Idea

14:49

O2-UK 4G

# # #

#SexBS

Trending

Promoted by BeSafe Condoms

#NationalPuppyDay #BigWeekend

More Trends BeSafe @besafecondoms BeSafe

Hola!

Welcome Pack

! o l l He

A trial would be carried out with branded welcome packs containing one of each style of condom and a hand foam. The brand would work in conjunction with NUS to reach the student market. The trial would consist of placing a pack in all university halls of accomodation for the freshers that will move in. Only the top 5 universities in which highest level of students use NUS will be used for the trial to see if it is successful or not before further release.

Aim

e BeSaf

The welcome pack will allow the individual to use the product and research the brand. It directly competes with Pasante and is a great technique of getting their name out to their target audience in the perfect environment. Additionally as market resaerch showed that studentâ&#x20AC;&#x2122;s donâ&#x20AC;&#x2122;t care about the brand of condom, it allows BeSafe to break into their target market with ease and create a positive impact.

HI!

Idea

#SexBS

! a i H

Interactive Advert

This advert will automatically fill the screen on the NUS website and will not be able to exit after ten seconds of the vidoe has passed. The video itself will consist of a health professional talking about health and safety precautions of practicing safe sex and will have the BeSafe products in the video.

ExciteMe

HoldMe

LoveMe

SurpriseMe

TeaseMe

BeSafe

Close X

Aim The advert will raise awareness within the student community and will inform make consumers on the risks in a simple and easy manner compared to the information already provided in the leaflet. The brand name and the video advertisement will educate the audience on contraception and the benefits it has, focusing on a more educational stance tying in with the brand name BeSafe.

BeSafe

Need a little excitement in your life? Check out our ExciteMe condoms. Staying safe can be fun #SexBS

Sarah Williams NHS Nurse 00:30 / 01:30

ArouseMe

Welcome Pack Final Concept

The welcome pack has been designed to specifically reach the student demographic that the brand want to gain a following from. The idea of the welcome pack derived from the connection with student discounter, NUS (National Union of Students).

The packs will first be distributed to the top five universities in the ucas leader board to test the success rate of the product. If it proves successful, then it will be available in all universities across the UK. They will be given to first year students on their first day, and theywill also be available through the university medical centre.

e BeSaf

#SexBS

BeSafe

HAND

NUS discount booklet

TISSUES

sweets

WASH

Missguided Live Brief: Create a campaign for missguided.co.uk Autumn/Winter 2015 look book.

Missguided Customer Profile Gender: Female Nationality: White, British Marital Status: Single Profession: Student Laura studies photography at University of Central Lancashire. She has almost completed her second year of studying.

y, 21 Laura Sweene

Laura loves checking her Instagram everyday for new inspiration for fashion and beauty. She constantly checks Missguidedâ&#x20AC;&#x2122;s account. She recently entered a competition through Instagram, and won ÂŁ100 to spend with the brand. Laura buys at least one item every month from missguided.co.uk. She loves that the brand offer amazing quality clothes at a reasonable price that she can afford on a student budget. She benefits from the low prices due to her lack of low disposable income.

Missguided Theme

Power The theme is to empower. Empower Missguided customers to dress how they want to. It is to show them that they don’t have to follow a trend to be a part of one. Instead of following, they can lead. The trend links to the talking point: feminism. Missguided customers should feel confident enough to be unique and have an independent style. They shouldn’t feel the need to copy others. “Be yourself, everyone else is taken.” - Oscar Wilde

Missguided Look book

Missguided Look book video

The videos are a behind the scenes look at the look book photoshoot. They are both 15 seconds in length. Suitable for placement on the Missguided Instagram page.

https://www.youtube.com/watch?v=3Q83ssm4Sy4

https://www.youtube.com/watch?v=qYHoJ4bTcn8

CV Creative C.V.

0 2 , l l e B y c Lu 104 Berkeley Grange, Carlisle, Cumbria, CA2 7PW Home: (01228) 594 342 Mobile: 07801531394 E-mail: lucy.bell104@btinternet.com

Education...

UCLan: 2:1 (Expected Grade) A Level: Eng Language D Media Studies B Photography E

ience. r e p x E g n i t Get

benhams e D t: n se re P 5 1 0 May 2 Stylist April 2015: Makeup Clothing d n a ir a H , p u ke a Aug 2014: M Stylist British Home : 3 1 0 2 g u A 2 1 0 Oct 2 Stores

It's All About Me...

I am a full-time student studying Fashion and Brand Promotion with Journalism at the University of Central Lancashire, due to start my third year in September 2015. For Fashion and Brand Promotion I have dedicated many hours to producing my final pieces and ensuring that I have worked consistently to achieve an average grade of 2:1 for all of my assignments. Reference...

Louise Smith, University of Central Lancashire Fashion and Brand Promotion Course Leader E-mail: LSmith@uclan.ac.uk

Contact Me

Name: Lucy Bell Email: lbell@uclan.ac.uk Phone: 07801531394