MA SHOW 2012 Design Master of Arts University of Central Lancashire
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Master of Arts / Design University of Central Lancashire
Welcome to the School of Art, Design and Performance’s Master of Arts Showcase which features a taster of work developed by our postgraduate students. The showcase is released annually as a digital brochure to coincide with the opening of the MA exhibition in our PR1 Gallery. For dates and times of viewing please see details opposite. The School has developed a unique blend of postgraduate courses and we believe the time is right to study design at postgraduate level. Benefits include exposure to other design disciplines; engagement with new areas of Research; working collaboratively with other students; meeting and sharing ideas with practitioners who visit the School; gaining valuable work experience through our internship programme and
development of high quality Practice outcomes that set you apart. We hope you enjoy the Showcase and look forward to meeting you at the exhibition.
MA Graphic Design MA Surface Pattern MA Transdisciplinary Design MA Toy Design
Exhibition of work by graduates from the following courses in the School of Art, Design & Performance:
Private View Friday 13 January 5.00pm – 9.00pm
MA Animation MA Antiques MA Ceramics MA Children’s Book Illustration MA Consumer Product Design MA Creative Thinking MA Design MA Food Styling MA Interior Design MA Games Design
Public Viewing: Monday 16 January – Thursday 26 January 10.00am – 4.00pm PR1 Gallery University of Central Lancashire Victoria Building Preston PR1 2HE
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Subin Sebastian MA Animation / A Bird In Danger! 07721 355075 Email: subins47@gmail.com
A Bird In Danger is a short film about an endangered bird which is being chased by a couple of predators. Even though nature supports the bird in it’s bid to escape, human intervention leads indirectly to its extinction.
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Adam Vickerstaff MA Animation / On The Line 07775 436801 Email: adam@thevicker.com www.thevicker.com ‘On the line’, is an animated film about a young lad Darren and his encounter with a bleak run down factory in a northern town. Reminiscent of kitchen sink dramas such as Billy Liar or Saturday Night Sunday Morning, it follows Darren on his first day of work. When he realizes that he might be stuck in the same job for eternity. Darren finds solace in his own imagination with all the characters depicted as alter egos, living in a lush, green potted plant and trying to find a way to escape. The animated film features the voice talents of Dorothy Sanders, John Howarth and Christopher Goddard. The piece takes a moralistic look at life choice, with humorous undertones and adventure.
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John Hamilton MA Children’s Book Illustration / The Boy with weight of the World on his Shoulders 07811 670303 www.johnhamiltonartist.com Blog: www.johnhamiltonartist.blogspot.com During my time on the MA Children’s Book Illustration course, I have been researching the use of drawing in picture books and how sketches and roughs have been used in the final illustrations. My aim has been to retain the handdrawn, spontaneous quality and making it a prominent feature in the final illustrations. I have three children’s books in progress and I am working in the traditional 32-page picture book format.
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Marie Howarth MA Children’s Book Illustration / Alphabet stories 07984 935515 Email: mariedle@yahoo.com Blog: www.marie-illustrates.blogspot.com A cloth alphabet book, printed and appliquÊd illustrations of narrative scenes based on the letters of the alphabet.
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Linda Johnston MA Children’s Book Illustration / When is a book not a book? 07947 382776 Email: ljohnston@cardinalnewman.ac.uk
Based primarily on a personal experience of books and book ownership my work is based on our interpretation of the book as an object. Influenced by the Literary Trust’s enquiry into book ownership the study states that the number of books kept within the home has a major influence on a child’s attainment. On reflection of my own experience the evidence depends on the reading material that is both suitable and available to a child. We read to educate ourselves and learn, we lose ourselves in books and our imagination takes over, we relax, we enjoy and we transmit what we have learned. The book itself becomes an object that we both treasure and share, it has a life of its own through handling and interpretation. The pleasure of the book
is in many ways a sensual and tactile experience which we enjoy on a number of different levels. The words can often trigger memories, occasions and people as we remember trips to libraries, books as gifts and the telling and listening to stories. By exploring the book in both the traditional and non-conventional form the project considers the proclaimed death of print and the closure of libraries. The outcome(s) reflect on our childhood experiences of traditional stories and how they influence and inspire our imagination with the element of surprise when we find a pop up or lift a flap, and how we learn through analytical observation.
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James Grimoldby MA Consumer Product Design / Diabetes insulin drug delivery devices Email: james@grimoldby.net
I have chosen to study the area of design of medical devices and specifically selected for research diabetes and insulin drug delivery devices. The most commonly used parenteral injection devices are painful to use, cause discomfort in users and harbour unnecessary injury and hygiene risks. Knowledge gathered on processes and human factors was used to inspire and create a conceptual device which addressed the identified issues whilst acting as a vehicle to improve design skills.
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Nathan Longhurst MA Consumer Product Design / Functionalism Email: nathan.longhurst@btinternet.com
Functionalism is an area that interested me ever since I became aware of the iconic work of Dieter Rams. I initially wanted to be able to create designs in a similar style to his; that are functional as well as good looking. Functionalism intrigued me as to how it ties in with other great events in history and what made it boom and bust. After designing furniture in the style of Functionalism in the past, I have moved on to designing a consumer electronics product that could be the ultimate manifestation of Functionalism for the future; a product that helps make everything else more functional.
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Nadia Akil MA Interior Design / Flux 07960 366160 Email: nadia_ni@msn.com
Flux is a continually changing environment that supports and adapts to the required needs of the user. The project is inspired by human kinetics and a belief that interior design ignores the needs of its occupants. Interiors tend to be rigid spaces with few options to adapt spontaneously. Flux is different in that it presents a shifting interior landscape allowing the spaces to expand, inflate, realign, fold and contract to allow maximum function and commercial usage throughout the day. I have explored this concept by creating a retail environment that physically morphs. The space shape shifts from the early morning coffee rush to daytime retail resulting in an evening bar space.
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Zhao Hua Cai (Gary) MA Interior Design / Magic Box 07577 703001 Email: garyhua@hotmail.co.uk Email: zhcai@uclan.ac.uk With the ever increasing pace of urban development in Asia and the exploding phenomenon of new urbanization, traditional living conditions are fast losing their relevance. Modern lifestyles in this dense urban context demand new ideas and concepts to cope. The aim of this project is to explore the future of urban living spaces in future cities and I have developed the concept of the ‘Magic Box’ that explores the smallest environment we could survive in. Whilst there is an inherent need to use technology to make the project work there is a need to reduce the amount of resources we consume. Think small – Think survival.
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Suzi Darbyshire MA Interior Design / A2 – Affordable Adaptable Living 07702 171687 Email: suzid6050@hotmail.com Blog: www.suzidarbyshire.wordpress.com A2 is a unique residential design project that aims to boost the UK economy by providing new housing options for first time buyers who currently cannot afford to get a footing on the property ladder. The development offers new kinds of affordable and adaptable housing that presents the purchaser with the flexibility to add or remove modules in response to their shifting lifestyles. A2 housing can expand or shrink in a variety of ways that support family patterns and eliminate the need to move which in itself saves the owner potentially large costs, further expanding its sustainable credentials.
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Mina Ghaffar-zadeh MA Interior Design / Home base 07789 626608 Email: minaghz@yahoo.com Blog: www.minainteriordesign.wordpress.com ‘Home base’ is a new design that replaces classrooms in a contemporary School. Home bases will provide a new design flexibility, adaptability and dynamism that is required for modern education and enable staff to deliver ‘Personalized Learning’ experiences. This has led to my questioning why schools and classrooms are designed the way they are and what influences school design? Education systems are important factors in affecting the way schools are designed. In many countries education systems are being reformed in order to introduce independent thinking and address the need for life skills. The project presents new options for modern teaching methods whilst promoting the feeling of safety and belonging making the place like a home for learning. pg 13
Jocelyn Raine MA Interior Design / 12 07849 515298 Email: jocelyn@udconline.co.uk Blog: www.jocelynraine.wordpress.com The decline of Britain’s high streets is a prominent issue. Large numbers of shops have closed down and the internet and failing economy is leading to desolate cityscapes. With that in mind ‘12’ is a project set to reinvigorate a group of high streets across the UK, with Altrincham as the test town. Shopping isn’t just about buying, human interaction is key and the main reason why the public physically shops rather than virtually. I have developed a model based around a calendar of events, each supported by a different pavilion. The events and pavilions rotate around 12 cities creating an ever changing streetscape and additionally occupying empty premises on each street. Specifically designed events happen weekly with a new theme and associated
pavilion each month. I have designed my own pavilion for a specific event as well as adopting 11 existing precedents to fulfil the remaining calendar. My work also focuses on Altrincham, creating an infrastructure as well as positioning the 12 pavilions and their events.
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Rebecca Rayson MA Interior Design / Framed 07772 664084 Email: rebecca@udconline.co.uk Blog: www.rebeccrayson.wordpress.com The MA has provided me with an opportunity to explore how I work as a designer and to develop new design strategies. In analysing my approach I have been keen to reconcile the way I work which is highly structured and controlled. The intention of my project is to expand my creative aspirations by challenging my rigid work ethic and to loosen up my approach. ‘Framed’ is a design for an exhibition which takes an abstract approach to exploring identity. Participants are invited to engage with the exhibition through the medium of spectacles which create framed views and narratives. In doing this participants look out at the world through the eyes of social groups revealing more about themselves and their preconceptions of what it would be like to be someone else. pg 15
Michaela Robinson and Karen Smart MA Interior Design / Dodo Lab Email: ksmart@uclan.ac.uk / mrobinson@uclan.ac.uk www.dodolab.co.uk Blog: www.designdodo.wordpress.com Dodo Lab is a research project set up to find ways of regenerating old and unwanted pieces of furniture. This has led us to develop a series of prototypes each bearing its own QR (Quick Response) code that unites the prototypes past, present and future. By scanning the QR code with a smartphone you unlock information about its former life and allow the new owner to contribute to its on-going narrative. This adds intrigue and a unique human history to the once neglected objects, making them valuable and special once more. The Prototypes can only be purchased through exchange of services or by doing a good deed, much like designers within their working environment.
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Nick Schurok MA Interior Design / Space 07540 548198 Email: nick@udconline.co.uk Blog: www.wheresnick.wordpress.com Performance need not follow traditional norms. Performance requires interpretation and may not necessarily translate in a way they expect. The project aims to bring performance to the public in unexpected places and ways. To develop this idea has required a staged progression, the initial phase for the project was ‘Backstage’ which sought to develop redundant brown field sites in city centres into communal living/workspaces for actors. I had the opportunity to design an actors’ encampment where trust, sharing and security are free to actors on the move. Following this venture, I developed ‘Performance City’ which looked to develop high street venues for performers to interact with the public in places as varied as parkland picnic spots to bus stops on the high street, to
urban rooftops. The final project brings the two areas of study together. Considering the development in a single city the project can go global using performances recorded and transmitted to a world audience. Whilst the project ideas are endless what needs to be tied down is the infrastructure that makes all this possible, this has been the final focus of my work.
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Sarah Louise Yarwood MA Interior Design / Hierarchical Library 07977 002985 Email: sarah@udconline.co.uk Blog: www.sarahlouiseyarwood.wordpress.com The focus of studies has been to develop a personal design philosophy and a well-defined designer identity. In diagnosing her design methodology I have particularly enjoyed manipulating the experience of users within design. This can involve a sharing of experiences, developing shared emotional responses and deepening the psychological connection within my work. Through this I have been able to create a specialist design toolkit. The toolkit allows me to adjust the elements of control which can be applied to any space. The toolkit has been tested out by developing a new concept for the ‘Hierarchical Library’ where control measures have been implemented that manipulate the whole process of study through the balance of the users’ status and freedom. pg 18
UDC (Urban Design Collective) MA Interior Design / Project 1 www.udconline.co.uk
jocelyn@udconline.co.uk sarah@udconline.co.uk nick@udconline.co.uk rebecca@udconline.co.uk Four Interior Design students received the opportunity to take part in a commercial venture with a large clothing company. Shortly after they decided to develop into a company, Jocelyn Raine, Nick Schurok, Rebecca Rayson and Sarah Yarwood became UDC. The project initially entailed the detailed design of a large showroom, specifically to be used by buyers rather than the public. Further, UDC was quickly commissioned to redesign a number of different spaces on the same premises, including a canteen, office, photography studio and a reception extension. UDC has exhibited in the PR1 Gallery. The design for the showroom and surrounding spaces features concepts such as custom graphics, product showcase areas and a bespoke structure for buyers to view denim wears. pg 19
Katie Clague MA Games Design / Constructing Caravans
An animation of a quiet caravan park that transforms into a large robotic monster, which would be suitable as an enemy within an adventure game.
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Andrew Golding MA Games Design / Shape generation 07733 335330
My work is the product of exploration into using chaos as a means of generating an initial idea for a piece of concept art. The initial images created are most likened to The Rorschach Inkblot Test where each individual viewing this ‘seed’ of an idea will more than likely observe a different object within. Using this chaos in this manner has been new to me and has produced some interesting and beguiling results.
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Timur Mohamad MA Games Design / Game environments for a deaf audience 07821 757417 (Deaf student – Text only) Blog: www.timurmohamad.blogspot.com
I have explored the is potential for using the UDK (Unreal Development Kit) in a project with a focus on the game’s visual aspects. Through lighting, providing information via the eyes rather than through the eyes and ears and enhancing the game’s aesthetic appeal I have engaged the player’s feelings, emotions and involvement in the game. In the creation of a game, my aim has been to achieve balanced lighting levels and use visual clues (like light effects) rather than sound to guide the player through the game. I have been keen to appeal to the player’s emotions and feelings and have explored this from the perspective of a deaf game player. It is interesting to determine what elements of a video game are necessary to make it successful for a deaf audience. pg 22
Mark Penman MA Games Design / 2D style in a 3D world Email: oldvwcamper@hotmail.com www.m-d-penman.co.uk Blog: www.m-d-penman.blogspot.com My time on the Masters course has focused on replicating the way I draw using a 3D modelling program. With each project I have pushed this idea further and it has culminated in the final models based on characters from ‘A Game of Thrones’.
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Harry Prestidge MA Games Design / Games for education 07971813464 www.harryprestidge.daportfolio.com
In the coming years we will see video games become more and more prominent in the assistance of education in schools. Academics are starting to see the enormous potential in the video games if they can be adjusted and designed specifically for the purpose of teaching useful concepts. On top of that, the video game industry brings in billions of pounds every year and the subject of video games and educational is still a gap in the industry that hasn’t been fully explored. Using the medium of video games I have taken complex scientific themes and turned them into easy, user friendly interactive games.
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Barry Soilleux MA Games Design / Touch Screen Game Design
I have designed two touch screen games that have been created with usability and quick play in mind. Both are ideal for portable devices and on the go gaming.
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Daniel Startin MA Games Design / Industry placement and Games industry research 07599 709299 Email: danielstartin@live.com Blog: www.danielstartin.daportfolio.com Continuing with my placement with Flash Bang Science and gaining another placement at Varsity Kit my aim this semester was to gain a further understanding of the industry. Flash Bang Science falls perfectly in line with my Games Design research intentions leading me to create games for not only their website but also the iPhone and iPad platforms. Varsity Kit however branches off slightly and has me dealing primarily with graphic design and the visual side of games. This placement involves various tasks ranging from product design, web design and advertisement graphics that have given me real work experience.
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Jennifer Wood MA Games Design / Curious Creatures and Baffling Beasts – The Almanac
My early MA studies focused on mood development, animation and lip-syncing with an emphasis on high poly modelling. In the latter stages of my studies I am revisiting the basics of animation with very low poly modelling and only basic animation tools with the minimum number of bones. This project will take the form of a 3D Almanac of monsters as might be seen within a game. With the monsters built and animated in Blender they will be showcased in Unity for the Almanac itself. This project will not only show that I can work with the constraints of a low budget for handheld games models. This is also an opportunity to tie in with the work I have been doing on my internship where I have been learning to use Blender to work with low poly models. pg 27
Hayley Alter MA Graphic Design / Breakfast Roll 07891 125134 Email: h.altergraphics@gmail.com Blog: www.hayleyaltersgraphicdesignma2010-12.blogspot.com My research is based on the visual principles of information design for communication with adults who have acquired a brain injury. Using a clear, instructive visual design to help structure the cooking process, my practical work aims to support an “errorless learning� developmental approach, central to therapeutic practice. The initial prototype, Breakfast Roll, was developed in response to a case study and collaboration between staff and service users, and analysis of graphic design through the lens of applied psychological principles. Subsequently, the prototype has grown into a series of aids with the potential for future application to other life skill development kits and other audiences with associated support needs.
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Rachel Hurvitz MA Graphic Design / Demographic Info Blog: www.racheluclan.wordpress.com
My work is a declaration on the evolving relationship between technology and the public. Technology as a medium for communication has become an element engrained in modern society. Social media is a large focus of my work. These networks have given the public a new voice within the media. Recent social networking technology has given individuals the ability to share real time information with the public alongside the traditional proponents of media; giving the individual an unprecedented effectuality and power of authorship on the news being transmitted. For perhaps the first time in history, the public and the media use the same channels to communicate their messages; offering the world information not only from those who deliver it but also those who create it. pg 29
Prodromos Syngrasitis MA Graphic Design / Protest 07936 286725 Email: syngras.m@gmail.com
The recent global events of the past two years have influenced my practice as an artist. There have been new faces, people, objects, words, slogans, places, buildings, logos, banners, posters and other visual expressions that have sprung up in the conflicts and demonstrations in the Arab world. My aim is to capture these images and use them as the basis for a visual language within my own political art. I aim to express my own personal opinions on recent global issues and demonstrate the importance of graphic art for protesting.
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Hannah Wells MA Graphic Design / Grey Matter 07816 074393 Email: hannahwells87@hotmail.com www.hellosilverlining.com Grey Matter is a cognitive wall calendar inspired by the co-dependent intricacies of the human brain. When one part is damaged or missing the whole brain is impaired, leading to deep frustration. The cogs visually interact in unity, evoking the user’s satisfaction with the design. The calendar is designed for male service users in Guild Lodge, a secure mental health unit. It is a practical interpretation from research into the positive effects that design can have on the recovery process of a service user suffering with acquired brain injury.
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Sarah Hoyles MA Surface Pattern / Wrap It Up! 07912 692260 www.sarahhoyles.co.uk
My work for this MA has been inspired by origami paper techniques which I have translated into both two dimensional surface pattern designs for the wrapping paper and stationary market, and three dimensional pieces of wall art. I am interested in how a basic material such as paper can be transformed into something more interesting simply by folding or cutting it in a certain way. The aim of this project was not only to create beautiful two dimensional surface patterns, but to add an extra sense of texture, depth and movement to three dimensional pieces of wall art.
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Sarah Pickard MA Transdisciplinary Design / Preston City square 07793 716356 www.sarah-pickard.co.uk
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A new contemporary public square for Preston city centre offers a space to pause, meet, gather and relax. A drinking fountain, rill and water drop reflect the site’s profound links to water, and circular seating ripples outwards to create an amphitheatre. Typography informs the public about the history of the place and celebrates one of Preston’s renowned poets, Robert Service, whose poem ‘H2O’ is inscribed around the centrepiece.
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Rachel Simpson MA Transdisciplinary Design / Preston
During my studies I have been involved in live projects for the public and private sector. Preston City Council commissioned me to rebrand the historic Preston Market. The solution features the friendly conversations, tips and advice that you receive from the market traders. So far I have produced signage, banners and posters that have recently been installed in the market with a campaign to follow next year. Another project I have been working on is The Guild Trail. Influenced by Citybrand’s Innovation Trail, it is a city centre walking tour exploring the unusual facts and urban legends of Preston. I have been collaborating with Lancaster University who are developing an app for the tour.
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Athanasios Kartas MA Toy Design / Checkmates 07528 448816 Email: whoknowsknows@yahoo.gr
‘Checkmates’ is a strategy board game, an alternative development of the original chess game with intergrated RPG and card games elements. The main idea for my project is to present a different approach to the medium of war games, a more ‘children friendly’ version. The game’s figures do not remind you of the classical figures that you can find on war / strategy games; they look cool and funny (without being ridiculous or childish) and they use everyday items as weapons such as golf sticks, mops etc.
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Marcelo Cerda Mendez MA Toy Design / Heroes and Warriors 07970 465609 Blog: www.wix.com/marcelocerda1985/portfolio
Heroes and Warriors is a collection of 10 mini-sets inspired by real historical characters from all around the world. Each mini set has 4 figures and a mini stage. With Warriors and Heroes boys and girls will be able to play with real characters such as Joan of Arc, Erick the Red, Elizabeth I or Emperor Cuahutemoc. In each of the sets there is the real story that children can play out in new ways. The idea for Heroes and Warriors came about when I found out that children generally get bored during history lessons. The entire collection was designed for them to manipulate the figures in a way they want, limited only by their ownimagination.
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Anishka Mathur MA Ceramics / Contemporary meets tradition – Family memories 07547 543896 Email: mathur.anshika@gmail.com Blog: www.mathuranshika.wordpress.com Art in all forms has always been an integral part of my life. Studying for a Degree in Architecture helped me develop skills in many aspects of Graphic and 3D Design. Post Graduate study in Ceramics has allowed me to further develop my artistic expression, through the medium, in a stimulating and creatively challenging environment. Entering into the world of ceramics has both opened up many new lines of enquiry and ways of interpreting the world. Initially my MA study involved a broad exploration of the medium, allowing me to develop basic knowledge and skills in Ceramics. My major project involves a wall dedicated to my family and friends. The mirrors reflecting myself, with the white rose frames representing memory of my loved ones.
I have also been exploring a traditional ceramic decorative technique known as ‘Sgrafitto’; creating personal interpretations of pattern, both traditional and contemporary – applied to 3 Dimensional vessel forms.
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Liz Grenfell MA Antiques / How and why are the decorative designs of the 19th century used now? 01720 422576 Email: lizgrenfell@tiscali.co.uk
The designs of the 19th century are not confined to the history of design and decorative arts. They are in our homes and high streets, and are accessible at the click of a computer button. They have a place in modern culture as an expression of domesticity and they are a powerful marketing tool for some well-known institutions. There are psychological, historical and aesthetic reasons why these designs continue to be popular. The different items available for sale today were catalogued by searching the Internet. Analysing over 200 different objects generated ideas that were tested with a survey which gave unambiguous reasons as to why the designs were so successful. The history of the designs from their creation, to the death of the designer and continuing to
the present day is part of the story of manufacturing and retailing. An overall historical view made it possible to pick out circumstances that would contribute to the continuation of a design. It emerged that William Morris was the most recognised designer with his name being used to sell items even if the designs were not by him. The name of the design was also important and although some designs were more popular than others there is a wide selection of designs being sold today. The designs of the 19th century can not only be expressions of tradition and nostalgia, but the ability to use them in new and often surprising ways is a strong contribution to their survival.
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Carol Elaine Horton MA Antiques / The influence of the Celtic Art revival on jewellery design in the late 19th and early 20th century
This dissertation will discuss how the celtic art revival of the 19th century influenced certain jewellery designs both as a reinforcement of the desire for a national identity in Ireland and Scotland and as inspiration for designers in the arts and crafts movement and beyond. It will focus on the designs of Alexander Ritchie, for example, whose legacy continues to inspire modern designers in Scotland. His work echoes the desire for a Scottish identity by using celtic designs from artefacts found on the Island Of Iona and from the Book Of Kells. These flowing designs were also influential in the Arts & Crafts movement and can be seen in many pieces by designers of that movement particularly those designing for Liberty & Co. for example, Archibald Knox. In contrast to the work of Ritchie these pieces take
certain elements of celtic design and interpret them in a different way while still retaining the ideas of celtic interlace. Both strands of this celtic art revival jewellery design will be explored in order to examine how much influence the movement had on design and and what, if any legacy, has it left.
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Carmen Byrne MA Creative Thinking / Task Selection and The Consensual Assessment Technique: Using collage tasks in creativity research Email: carmen.byrne@frederic-robinson.co.uk www.linkedin.com/pub/carmen-byrne/15/461/3a3 The reputation of the Consensual Assessment Technique (CAT) is best surmised as: “… sometimes … called the gold standard of creativity assessment”. (Kaufman, Plucker & Baer 2008 p.55, Baer & McKool 2009 p.2). As a benchmark for creativity assessment, founded upon expert judges’ creativity ratings of collage and poetry tasks, task selection and domain specificity of creativity are particular pertinent themes for discussion. By spotlighting the Consensual Assessment Technique, this dissertation explores task selection, specifically the use of collage tasks in creativity research. Four questions underpin this thesis: Are collage tasks domain specific? Are collage tasks sample biased? Is collage simple to undertake?
Is creating a collage time consuming? Subsequently, this will form wider analysis of the CAT as an assessment tool for creativity, the evolution of research using the CAT methodology since 1982 and discussion concerning the impact of the four queries above in relation to the Consensual Assessment Technique.
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Helen Taylor MA Food Styling / Cooking With Time: Objects, food styling and nostalgia 01394 386505 Email: helenc.taylor@btinternet.com
In 2011 Noma, the cookbook, published by Phaidon was awarded the IACP cookbook award for ‘Food Photography and Styling,’ and honoured for ‘Best Design.’ A study of the book’s food styling draws attention to the dominance of photographic images and inclusion of non-plated objects in these pictures. This paper investigates how objects are depicted in this contemporary cookbook. It will focus on observations of the design elements seen in the depiction of such objects. By looking at these varying forms, structures and projections of the visual imagery, a characteristic of them will be brought forward: that is the notion of nostalgia, which will be defined for the context of this paper. Design elements such as the biographical
narratives inherent in the objects; the behaviour of food and objects when they are found in proximity to each other; the interpretations, significance and experience which can be derived from the objects; connections between objects and food, will be discussed in order to move forward the proposed design rationale. Interviews with Noma’s photographer, food styling professionals and non-professionals will give an insight into how this nostalgia can be interpreted. In addition, discussion with a psychologist has been undertaken with regard to the workings of nostalgia and memory. The influence of Noma is further assessed through other contemporary cookbooks. How the styling ideology might impact on other stylists working in the future, is reflected upon.
Conclusions drawn from the above findings suggest that there is an emerging trend in food styling: That the ancient, of foraging in the locale, is revitalised and reassembled to create something new.
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MA SHOW 2012 Design Contact us School of Art, Design and Performance Room 126, Victoria Building University of Central Lancashire Preston PR1 2HE United Kingdom
Tel: +44 (0)1772 893372 Email: schoolofadp@uclan.ac.uk Web: www.uclan.ac.uk/adp
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