JACK WILLS - PRODUCT DEVELOPMENT ‘BUM BAG’ PRESS RELEASE PACK PROMOTIONAL EVENT NME MAGAZINE - PLAYLIST GENERATOR MOBILE APPLICATION DESIGN MINI - BRAND UNDERSTANDING PROMOTIONAL CAMPAIGN IDEA
JACK WILLS
‘BRINGING SOMETHING BACK’
Working with the chosen brand ‘Jack Wills’ the task was to create a product or a service for the brand which could benefit the company. Something new or something that had not been done before. My idea was to bring something back from the past but give it a different look and target a totally different audience. The product is a Bum Bag that would target the student generation that would be promoted at a British theme event. The events theme is to bring the creative aspect of the past back to inspire this generation.
PRESS INFORMATION PACK
PROMOTIONAL EVENT
POSTER
ONLINE PROMOTIONAL
ADVERTISING
NEWMUSICEXPRESS
- PLAYLISTGENERATOR This project was to develop an idea for mobile application for a brand of my choice that could benefit the company and to have the knowledge of online promotion. The app was a music playlist generator for NME to promote discovering new music. Dedicated to the target audience of NME readers, those with a love for music aged between 16 - 30, the app will pass time and generate music for the selected genre’s the listener would appreciate listening to. New artists would be discovered and their status could grow.
PLAYLIST GENERATOR FEATURES
NME.COM
VIRAL VIDEO ADVERTISEMENT FOR MOBILE APPLICATION
The project objective was to research in to a chosen brand, understand the past and present of what has been consistent and what has changed. Following on from the research the task was to develop a campaign that would suit the company and brand guidelines. My idea was to launch the ‘Mini Couture Competition’. This was based on the well known customisation of the car and how the sky is the limit in terms of promotion with MINI and BMW. The campaign was to have the public take part in a creativity competition. Participants would have a template of the car and they would have the chance to use their imagination to submit how they would like their own MINI to look like. The winner of the best designs would win a MINI their design brought to
ONLINE PROMOTIONS
YOUTUBE
OUTDOOR COLOUR ME IN
BILLBOARD