PA Life Magazine – Autumn 2024

PA PROFILE

Jodie Mears, EA to C-Suite &

The Grodie Files

Podcast host

Reward your guests with events in nature

Center Parcs’ nature-rich venues − a great choice for highprofile, strategic events & team off-sites. Find out more inside...

CHRISTMAS READY

The best party venues and entertainment to book now

SPOTLIGHT Head to Yorkshire for warm hospitality, great venues & stunning scenery

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Business travel with a personal touch

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The PA Life Team

Marja-Leena Toseland PA Life Editor 01992 374066 m.toseland@forumevents.co.uk

Lucy Gallivan Media Manager 01992 374054 l.gallivan@forumevents.co.uk

Charles Dragazis Production Manager 01992 374070 c.dragazis@forumevents.co.uk

Charlotte Eve Digital Design Manager 01992 666725 c.eve@forumevents.co.uk

Lisa Carter Director, Mimram Media Ltd 07970 164201 lisa.carter@mimrammedia.com

Stuart O’Brien Director, Mimram Media Ltd 07732 114067 stuart.obrien@mimrammedia.com

OUR AUTUMN BUMPER ISSUE HIGHLIGHTS...

As the summer turns to autumn, it’s time to turn your focus on finalising this year’s Christmas party details. Choosing the right venue is crucial, but if you haven’t found the right one yet, PA Life is here to help you with a great selection of top destinations, starting with Center Parcs, featured on the cover, plus many more that will delight your party guests in London, Manchester and Southampton (pages 22-39).

And whilst you have your Santa’s Helper hat on, turn your mind to gifts for colleagues and clients. The earlier you nail the gift list, the better the offers and delivery options you will be given. We introduce you to WellBox who offer unique gifts and hampers, and also donate to charity with every gift you buy. Harrods and Fortnum & Mason need no introduction. They are always offering unique and best suited gifts; Harrods with the help of their dedicated Account Managers, and Fortnum & Mason with their new F&M Concierege Online service.

In this issue we also showcase a great selection of Business Travel specialists who are ready to help you navigate the increasingly complex travel landscape and climbing costs. Whether you need help with sustainable options, complex itineraries, achieving cost savings or complete travel management solutions, turn to pages 40-49.

Our regular interviews feature exceptional Assistants, whose career journey is an inspiration to others, like Jodie Mears’, who we interviewed for this issue’s PA Profile. Jodie is an EA to the C-Suite, a podcast host, member of the PA Show advisory board and a mentor amongst other roles she’s successfully juggling – being a mother of three included! We also talked to Marie Bernard, Secretary to Head of Transport at DPD about her work and life (Club section, page 11).

In our Wellness Column, Lucy Eden, Be In Your Element, reveals what a great corporate wellness week can achieve. Career development is always key content in PA Life. In this issue we bring you the results and analysis of a recent salary survey by SecsintheCity, a leading recruitment job site for Assistants. And Adam Fidler, an experienced educator and trainer of Assistants, discusses how Execs can utilise their EAs better by learning to work with them more effectively.

Plus our Ask Abi columnist, Abi Jones, a Senior EA, answers your burning questions on page 58. She discusses how to achieve that often desired promotion from a PA to an EA.

We shine a spotlight on Yorkshire in our destination feature, highlighting some of its top cities, hotels and venues in this picturesque part of the North of England that has so much to offer to you as an events destination.

I hope you’ll enjoy the read. Our winter issue will be with you late-October. In the meantime, stay informed with the latest news, views and upcoming events at palife.co.uk and on our social media channels.

Marja-Leena Toseland Editor

PA Life Star Awards 2024 are open for nominations!

Once again, we are searching for star quality Administrative and Business Support Professionals in our annual PA Life Star Awards, which have grown to eight categories this year. You still have time to send in your nomination as long as you do so by September 20th. Finalists will be added to the Awards VIP guest list and celebrated at our Christmas Party…

The PA Life Star Awards are amongst the most coveted industry awards for the UK assistant community, recognising the hard work and dedication of PAs, EAs, VAs and Office Managers, and champion everything they do in their constantly evolving roles.

Here are the categories and the qualities, efforts and achievements our independent judges are looking for in the nominees:

RISING STAR

This category celebrates outstanding Assistants who have been working in the sector for less than five years, but have demonstrated excellence in their approach to the role of supporting their executives and wider teams.

VIRTUAL ASSISTANT STAR

As the name suggests, this accolade will be awarded to an individual who has shown exceptional application of services to clients.

PA LIFE CLUB MEMBER STAR

Awarded to the member of the PA Life Club who has shown strong commitment to supporting the Club by attending events, and engaging with other Club initiatives.

PA LIFE CLUB MENTOR STAR (NEW)

We are asking our PA Life Club mentees to nominate their mentors whose support and guidance has made a positive impact on the mentee.

EVENT ORGANISER STAR (NEW)

Is awarded for the Assistant who has shown to be an accomplished professional behind successful events.

PROJECT NINJA STAR (NEW)

Will be presented to the Assistant who has demonstrated strong project management skills within their organisation.

COMMITMENT TO WELLBEING STAR

We’re looking for Assistants who have actively helped their execs, teams and organisations with wellbeing and wellness initiatives, either by introducing projects and programmes, or by managing them.

PA STAR OF THE YEAR

And finally, the Star of all Stars award!

The PA Star of the Year award will celebrate the work of one Assistant over the past year. We want to hear from

PAs, EAs and VAs who have had an impact on their workplaces, going above and beyond duty to make processes smoother and their Execs’ and/or their teams’ lives easier.

THE NOMINATION PROCESS IS QUICK AND EASY!

To nominate yourself you will need to submit a bio and a testimonial from your Exec supporting your nomination. To enter please email editorial@palife.co.uk with a subject ‘Star Awards 2024’.

The deadline for entries is midnight, September 20th 2024.

The PA Life Star Awards 2024 ceremony will take place at our Christmas party, a fitting occasion to celebrate with PA Life Club members and our readers from the wider Assistant community.

2023 winners (L-R): Azar Shariati, Emma Newburn, Rebecca Poulson, Caroline Rees Williams and Sarah Miller

Milly Diment, Rising Star 2023

WHAT’S ON…

PA LIFE SUMMIT - HILTON LONDON CANARY WHARF September 12th

PA Life Summit is a unique event, created specifically for senior EAs, PAs and corporate bookers to help you save time and money. And it’s completely free for PAs and EAs to attend.

As a delegate you’ll have the chance to meet with top industry suppliers with innovative products and services via a series of one-toone pre-arranged meetings. As one of just 65 VIPs you will enjoy personal attention and great networking opportunities.

We understand that your

time is precious, valuable and limited. You tell us who you want to meet, and we arrange all meetings in advance based on your preferences, by providing you with details on solution providers products and services.

The Summit also offers a series of complimentary seminar sessions, with expert speakers, on the latest innovations in the PA field –hosted by industry leaders.

98% of past attendees say that our events are a better way to find new suppliers than a traditional trade show.

It’s time to add the PA Life Christmas party and Star Awards to your diary! This is a must-attend highlight of the festive season for the Assistant community. This year we’ll be hosting our PA Life Club members and readers of PA Life jointly with Maroto, a Brazilian-themed restaurant & lounge club, enjoying exceptional food,

LONDON W1 November 19th

drinks, music, and ambiance, with 1930s art deco inspired décor. Registrations will open shortly on palife.co.uk / Upcoming Events

Have you entered the PA Life Star Awards 2024 yet? Don’t miss your chance to be a Finalist in one of the eight categories, and receive a guaranteed entry to the Christmas Party & Awards.

PA Life Club members are invited to join a behind-thescenes tour of the venue and event spaces, a light lunch with networking, followed by a roundtable discussion. You can also work from the stadium before and after the

11am-3pm scheduled event. A private lounge is available between 9:30am and 4:30pm, with refreshments included. Twickenham Stadium is the home of Engand Rugby, and a fantastic venue for events in London.

DINING SHOWCASE AT HAWKSMOOR WOOD WHARF September 10th

You will get to experience an evening in the Hawksmoor Wood Wharf Private Dining Room – The Queenie Watt - situated on our mezzanine level at The Hawksmoor Wood Wharf, an eco-friendly floating pavilion in Canary Wharf. The menu revolves around the best British produce the country has to

offer with grass-fed dry-aged ethically reared beef and sustainable seafood from the South coast. You will enjoy a full Hawksmoor private dining experience with the Group & Private Dining menus and carefully paired wines picked by the sommelier. A mustattend for Canary Wharf based Club members.

TWICKENHAM STADIUM September 3rd

PA LIFE CLUB FAM TRIPS:

PA LIFE CHRISTMAS PARTY & STAR AWARDS 2024MAROTO LOUNGE & CLUB,

PRIVATE

CLAYTON HOTEL LONDON WALL September 19th

Join us at Clayton Hotel

London Wall for a showcase of the property and networking over food and drinks on September 19th, from 6-8pm. Clayton Hotel

London Wall know a personal touch is about human connection in all its wonderful

ways, from small gestures to going the extra mile. That’s why we’re always dedicated to experiences that are all about you.

The hotel is centrally located in the heart of London just a five minute walk from Liverpool Street.

THE STRAND PALACE September 26th

A warm welcome is extended to all PA Life Club members by the iconic Strand Palace Hotel in the heart of London. Join the hotel’s sales and events team for an afternoon showcase to discover how they can help you with your event needs and to enjoy cocktails and nibbles at the Gin Palace.

The Stand Palace is one of the largest hotels in London, boasting 788 bedrooms. We will also visit Haxells restaurant which celebrates the essence of British dining, and is complemented by the quaint afternoon tearoom, plus we’ll see the recently christened Private Dining Room, ‘1909’.

We’d like Club members to join a great Friday evening of wine and food at Vinoteca Farringdon on September 20th. In the 19 years the group has served great wine and food, it has spread over sites in Chiswick, King’s Cross, the City, Farringdon

20th

and Borough Yards, picking up multiple awards along the way, from Decanter, Star Wine List, Wine Buyers Awards and more. The restaurants are perfect for hosting team dinners, celebrations and engaging wine-themed evenings.

MAYFLOWER THEATRE, SOUTHAMPTON September 25th

We have an entertaining Club members’ FAM Trip in Southampton coming up on September 25th. You will be shown around the versatile function spaces at both the MAST Mayflower Studios the and iconic Mayflower Theatre. The tours will be followed by a light buffet and an opportunity to stay

to see Disney’s Aladdin, the spectacular Broadway and West End production.

The event start at 5pm, and the show runs from 7:30pm until 9:45pm. You can still catch the last train to London, which leaves at 10pm (only a 5 minute walk to the station). There will be no provision for an overnight stay.

VINOTECA FARRINGDON September

WHAT YOU MISSED…

YORKSHIRE EXPERIENCE AS GUESTS OF PAVILLIONS OF HARROGATE AND YORKSHIRE EVENT CENTRE

PA Life Club members enjoyed a warm Yorkshire welcome and fantastic hospitality at Pavilions of Harrogate and Yorkshire Event Centre on our overnight FAM Trip on June 7th and 8th

This was PA Life Club’s first event in the North of England and there couldn’t have been

a lovelier location than the pretty and vibrant town of Harrogate to introduce our members to the best venues in the area.

We stayed at the grand Cedar Court Hotel, located close to the town centre and only a mile away from the showground.

PA LIFE CLUB’S EXPERIMENTAL EXPERIENCE IN COVENT GARDEN

Our Club members were invited to experience the best of the Experimental Group’s three Covent Garden venues in central London on June 27th. We kicked off with a refined wine tasting at Compagnie des Vins Surnaturels (CVS) in Seven Dials. The wines were paired perfectly with canapes and fresh oysters. The ‘guess the wine’ competition was great fun too, and won by Emma

Taylor, who proved to have a great palate for wine.

We continued on to nearby Henrietta Hotel, to enjoy dinner at its Henri restaurant, with a menu blending British and French influences, with a touch of Italian for added flair. We finished our evening at the well-known late-night venue, STEREO, a few steps away, enjoying delicious desserts and cocktails to the beat of great music.

The fun, activity filled FAM Trip to Gravity’s latest venue in Stratford on June 20th was a perfect way to put the London’s biggest urban theme park to test. We enjoyed a prosecco reception and a chance to network with other guests during an introductory talk about what’s on offer for corporate events

before heading to the vast entertainment area.

There are three high-tech, high-speed, interactive, multi-level E-Karting tracks, darts, pool, three immersive arcades, an immersive hyper floor and two virtual reality games.

Great competitive fun for teams to do together.

GREAT HOSPITALITY AT THE BROADCASTER AND THE LIGHTERMAN BY OPEN HOUSE

A group of PA Life Club members joined the events and marketing team from the Open House group on Friday June 28th for a wonderful day of superb hospitality. We started with breakfast on the rooftop at The Broadcaster, at London’s iconic Television Centre in

White City, and moved on to enjoy a delicious lunch at The Lighterman, by the Regent’s Canal. Both venues enjoy lovely views and are available for exclusive hire. The Lighterman dining room has space for 60 seated guests or 120 standing. The Broadcaster can accommodate 600.

GRAVITY MAX WESTFIELD STRATFORD

SUSTAINABILITY CHAMPION HAWKSMOOR ENTERTAINED PA LIFE ON THE WATER IN CANARY WHARF

Our Club members got to experience an evening on the Hawksmoor Wood Wharf on July 8th, in an ecofriendly floating pavilion in Canary Wharf.

Hawksmoor’s hospitality was unrivalled on the eventing as the awardwinning cocktails kept

coming as did the carefully paired wines with their famed seafood and steaks.

The venue rises and falls gently with the tide. The main restaurant is at dock-level and joined by a 120-seat waterside bar, which includes a beautiful terrace with views across the water.

PA LIFE CLUB ENJOYED AN EXCEPTIONAL EVENT WITH VIVA ESPRIT AT THE GROVE

Our PA Club members were hosted by Viva Esprit, an independent boutique events partner, at an exceptional FAM at The Grove in Hertfordshire on July 18th We packed an incredible number of experiences into our 24-hour event, including axe throwing & archery, and Discovery Dynamic Drive, all great fun.

We had to sadly leave the

hot-air balloon rides and Everyman outdoor cinema for another visit. Trying the different food and drink was another highlight; delicious al fresco lunch at Skewd, an award-winning Turkish restaurant, and an incredible feast over a buffet dinner at The Glasshouse restaurant. We even fitted in a quick cocktail masterclass before dinner.

Our Club members enjoyed wonderful hospitality on an overnight visit on August 15th, to the beautiful and historic Wotton House in Dorking, a 10 minute drive from the station. The hotel has a lot to offer corporate guests.

We enjoyed a great evening with drinks and canape stations keeping us going on our hotel tour.

The fun activities put together by The Team Building Company, Beat The Box and Quizmania, were a great way to socialise before and after our fantastic private dining experiences in the drawing room, with a chef’s tasting menu created specifically for PA Life.

We stayed in standard double rooms which were stylish yet traditional, fitting

We were thrilled to accept an invitation by Wicked Direct, who treated PA Life Club members on July 10th to one of the most loved and longest running musicals, Wicked, at the Apollo Victoria Theatre in London. To make every occasion truly memorable, Wicked Direct delivers the very best available seats, and also books your pre-

show cocktail and canapé receptions, private lounge access, afternoon tea, group and private dining.

And that’s not all as they can also organise official workshop experiences, from ‘Wellbeing’ to an opportunity to release your team’s inner West End star with the Wicked-themed ‘Musical Theatre’ workshop.

AN AFTERNOON AT ST MARTIN IN THE FIELDS’ COURTYARD WITH ENTERTAINMENT, FOOD AND DRINK for parties.

On August 8th we visited St Martin in the Fields in London’s Trafalgar Square to experience their flagship space, the stunning Crypt and Gallery which can hold up to 500 people. Vaulted brickwork ceilings and versatile lighting make the Crypt an in-demand venue for parties and events.

We also saw the large Hall before relaxing on the sunny outdoor Courtyard, listening to live music – a perfect spot

They hold a late licence so you can party into the early hours. The in-house catering had prepared exquisite canapes for us. Fine dining packages are also an option.

WICKED DIRECT TREATED US TO LONDON’S NO1 MUSICAL

COUNTRY HOUSE STAY AT THE HISTORIC WOTTON HOUSE HOTEL IN SURREY

Advice for your boss: How to work with your EA

As well as training and educating first-class PAs and EAs, Adam Fidler, Principal and Founder of Adam Fidler Academy, is often asked to run sessions for Executives who need to better understand how they should utilise and work with their Assistant. Many Executives struggle with the vision and confidence to take their EA into a partnership, particularly if they’ve never had an EA before…

Here is some much-needed advice you may wish to share with your boss, to help them work with you better.

1. Let your EA in: Your EA needs to have ‘access all areas’. The more you explain your goals, vision and aspirations to your EA, the more they can help you be more effective in how you get there.

2. Allow your EA to listen and see for you: EAs have a key role in listening and observing. Let your EA feed back to you and be honest with you about what they notice and hear. They are your confidant and advisor.

3. Let your EA do the managing: My ‘EA Manifesto: What I Am’ has a great last line that refers to the EA working as a manager, to allow you to focus on leadership.

4. Ensure you have a regular catch-up or 1:1 with your EA: This is your prime time to off-load, share, delegate and build a strong working relationship with your EA. Communication over email will never rival a good old conversation. 1:1s shouldn’t just be about diaries and travel; use the time to help your EA understand the bigger picture.

5. Tap into your EA’s biggest strength, their emotional intelligence: Your EA is your emotional intelligence barometer. They will read the mood; ask them how the team feels and their sensing of things.

6. Keep your EA informed of everything: A simple ‘cc’ of an email or a quick instant message to keep your EA updated will save you time later on.

When you take your EA into a partnership, the role of a boss and assistant becomes symbiotic and is, arguably, one job. “

7. Encourage your EA to be a strategic and creative thinker: Ask your EA their view, and their ideas. Let them challenge you and give you different perspectives through their independence and neutrality.

8. Recognise your EA’s workload: The role can be as stressful and demanding as yours. Many EAs work for multiple bosses. Enquire about capacity and how your EA is coping.

9. Talk to your EA about their development: Offer your EA support in helping them reach their career goals and aspirations. Agree together some stretching goals that are about developing their management skills.

The ideas above will help, but, above all, don’t forget reciprocity is the key to a successful working relationship. When you take your EA into a partnership, the role of a boss and assistant becomes symbiotic, and is, arguably, one job.

Adam Fidler Academy provides high-level education and training for EAs, as well as working with organisations and leaders to help them shape and understand the executive support function.

For more details, see: adamfidler.academy

Adam Fidler Academy: Class of 2024 - EAs and PAs who graduated with their formal qualifications

“

[WORK & LIFE]

Marie Bernard

Secretary to Head of Transport, DPD

I love ensuring that the small details aren’t forgotten, such as our logo on a menu at a team dinner, or an event summary in a newsletter or post card format to mark memories of the event.

Your job title of a Secretary is in decline. What do you see as the main difference between your role and that of a PA? Secretary is a rather outdated job title and I can only really comment from within DPD as I haven’t held a Secretary role with any other business. Internally however, there really isn’t a difference between what we do and what you would deem the role of a Personal Assistant to be - my tasks mirror all of the tasks which are associated with a PA role.

What do you enjoy most about your role? And what do you find most challenging?

Being the conduit between various departments and key stakeholders is something that I find very rewarding, and being able to provide integral support for my boss and his direct reports makes every day fulfilling and leaves me with a real sense of accomplishment. The role is a good match to my character traits. I have keen attention to detail and love to plan and organise things - whilst my children may not love that I am somewhat of a ‘helicopter parent’ it serves me well at work as I am often the one to point out logistical or time constraints that the team can sometimes overlook. I love ensuring that the small details aren’t forgotten, such as our logo on a menu at a team dinner or an event summary in a newsletter or post card format to mark memories of the event

accomplishments.

Frequent travel with long distances is the most challenging part of my job.

What aspects of the PA Life Club

membership are you enjoying most, and how is the Club benefiting you?

The FAM trips are a great way to not only see and experience venues, but also network with fellow support professionals, which I find invaluable. Our roles can often be lonely and I sometimes miss the peer dynamic of working alongside other key support staff despite working within a large team and having daily collaboration with my exec and his management team.

Would you like PA Life Club to offer more benefits, and if so, what would these be?

The offering is truly beneficial and generous. I have found my time as a member to be incredibly rewarding and I wouldn’t suggest there were any changes to what PA Life Club offers to its members. The FAM Trips, partner offers, discounted online courses and the monthly competitions are all fantastic. What’s the best advice you’ve been given?

‘Hire strong where you’re weak’. Whilst great in business, I also think it’s a

fantastic ethos for our own lives. When we are younger, we tend to gravitate towards people who are like us. I’m lucky to have a wonderful set of people in my life made up of friends, family and colleagues, who collectively empower me to feel that anything is possible.

Do you have any personal development book recommendations?

‘The Seat of the Soul’, by Gary Zukav. I read the paper version of the book before going on to purchase the audiobook. I re-listen to certain chapters when I need a reminder - which comes in handy for all of that time on the road.

Who inspires you?

Anyone who is doing their best and living life their way.

What do you enjoy doing in your spare time?

If I can get to the gym for a post work swim that’s great. However, with working full time, having two children and a reno project at home… spare time is not something I often have.

Wellbeing Week at Work

Imagine hosting your very own Wellness Week. What impact could it have on you and your colleagues? Lucy Eden, the powerhouse behind Be In Your Element is a wellness aficionado and event maestro who’s all about curating life-enhancing experiences with a focus on wellbeing…

Lucy has been our guide to wellness, sharing her wisdom and tips on personal and workplace wellbeing in this regular wellness column for more than two years now.

Here Lucy brings us an insider’s look at one organisation’s annual ‘Wellness Week’ — a week-long festival of wellbeing, if you will. “Crafting an entire week of wellness is a dream come true,” Lucy says, her enthusiasm infectious. “We get to positively impact people in the organisation by providing a range of immersive experiences they can participate in, either in-person or online.”

THE MISSION

Our mission was to create a week-long Wellness Week for a global organisation, complete with a wellness area for over 1000 guests for in-person and online social events.

The goal of the week was to focus on employee wellbeing and foster connections in a rapidly growing and

“These sessions encouraged each participant to pause, reflect and simply be, leaving them feeling calmer, less overwhelmed and more connected.

evolving work environment.

THE STRATEGY

Lucy and her team designed a range of sessions which are influenced by the four elements and provide a diverse selection of engaging experiences from various cultures. The lineup included an earth-inspired Kokedama workshop, a water-themed sound bath, a fire-focused art class, and an air-oriented breathwork session.

For the grand social event, they conceptualised a ‘Growth Tree’ – a symbol of the organisation’s growth, with leaves designed by the employees, representing their role in the company’s prosperity. This collaborative artwork, created in the heart of nature, was then displayed for all to see at their HQ.

Year two saw a fresh set of sessions, from a ‘Pillow Talk’ for better sleep, to a macrame rainbow workshop for those dreary days. These sessions encouraged each participant to pause, reflect and

simply be, leaving them feeling calmer, less overwhelmed and more connected.

THE IMPACT

The client had this to say after their Wellness Week: “Lucy was indispensable to our Wellness Week programme. She created a bespoke programme of wellbeing events matching our brief and made excellent suggestions where we could enhance our wellbeing program beyond what we thought possible. These were high-end, quality sessions that were very enjoyable for all. It’s a must for us to host this every year moving forward.”

The magic of crafting these moments for yourself and your organisation is truly rewarding. So, are you ready to host your own Wellness Week?

Find out more at: yourelementevents.com or get in touch with Lucy and her team at: hello@yourelementevents.com

Tuesday 19th November 2024

6 - 9pm

Maroto, 4 Vere St, London W1G 0DJ

We are bringing you a night to remember!

You are invited to the most coveted Christmas Party of the year for PAs and EAs – the PA Life annual Christmas Party & Star Awards which will be hosted jointly with Maroto at their Brazilian-themed restaurant & club.

It will be a double celebration with the PA Life Star Awards 2024 being presented during the evening.

Make sure you reserve your place early as you don’t want to miss this!

SPONSORSHIP OPTIONS

If you would like to discuss sponsorship opportunities available at the PA Life Christmas Party, contact Lucy Gallivan on l.gallivan@forumevents.co.uk

Benchmark your Salary: What does the 2024 recruitment market have in store for PAs?

At the beginning of 2024, SecsintheCity surveyed over 1,400 EAs, PAs, and other business support professionals to get the inside exclusive on salaries, bonuses and employee expectations...

The landscape of talent acquisition continues to evolve for Personal Assistants in 2024; shaped by changing workforce dynamics with return-to-office schemes, and the ever-growing demand for skilled professionals. This year, the industry delivers on salary, bonuses and employees’ desire for flexibility, with 67% of PAs and 74% of EAs conducting a hybrid working schedule.

AVERAGE EARNINGS:

64% of PAs and EAs retrospectively received a pay rise in 2024, with 54% of Private PAs taking home an ameliorated

third year running, with average salaries rising to £56,848 - a 3% annual uptick. Following closely behind, professionals working in executive support reported an average salary of £54,861 per annum - a 7% increase on last year’s figures.

SPOTLIGHTING INDUSTRIES:

2024 bestowed pay rises across 19 out of 22 sectors surveyed, from banking / finance, to education, insurance and fashion. With a 50% uptick, the Private Individual/Family sector reported the greatest year-on-year growth. The highest earning sector on SecsintheCity,

candidate shortages across the sector leads to employers using salary as an incentive for employee retention and the attraction of new talent. The average salary stands at £52,136 per annum.

BONUSES

52% of PAs received a bonus in 2024, and 32% took home an additional 10%+ of their paycheck, with Executive Assistants leading the race for bonus payments.

• 23% received a 0-2% bonus.

• 24% earned an additional 3-5%.

• 13% took home 6-9%.

wage. Despite employers’ budgets under greater pressure, competition for suitably qualified staff continues. This fluidity is apparent within the business support recruitment market, with candidates seizing the opportunity to negotiate their salary with potential employers.

The average salary for PAs stands at £43,773. By comparison, those Private PA jobs topped the pay table for the

private jobs not only offer a strong salary, but a unique chance to work with high-net worth individuals or private households.

The real demand however, lies with those working in technology. In an age of emerging tech, with companies assessing and adopting newfound AI models, employees within the tech industry are in high demand. Pervasive

SALARIES BY TENURE

Equilibrium is restored to the pay charts this year in terms of salary and service, with enhanced pay correlating to years worked. New starters average a salary of £27,777, with those with 20+ experience acquiring an additional £20,000 (est).

Over the past two years, we saw new starters being favoured over those with 1-3 years experience, with starting

presented with a salary of £54,728 a year, they are once again, our highest earners.

HOME-BASED OR HYBRID: DEVELOPMENT TRENDS

Flexibility has certainly become a customary part of our working lives. Yet, while certain employees continue to demand fluidity over their work schedule, many employers are advocating a ‘return to office’ scheme, enacting stricter policies on how many days employees are obligated to be in the office. When asked ‘would a return to the office policy be a deal breaker for you in your current role?’ 68% of respondents answered: yes.

WHAT’S MOST IMPORTANT TO YOU IN A ROLE?

37% of business support professionals denote salary as the utmost important factor within their job. With the ongoing cost of living crisis pay equity surpasses hybrid working - with flexibility demoted to an expectation rather than a perk. With restructuring and redundancies infiltrating the headlines, it’s unsurprising to see a continued concern over job stability. Year-on-year, this figure remains at a constant 16-15%.

TURN TO SECSINTHECITY:

The salary narrative is undoubtedly positive for EAs, PAs, and other business

BASED ON NUMBER OF PEOPLE SUPPORTED

salaries peaking upon employment. This year, graduates fall back in line with lower-average earnings, obtaining an additional £4,774 with accrued experience. Peak earnings are awarded at the 10 year mark, with average income at a stand still from 20 years onwards.

THE MULTI-BOSS MOVEMENT:

Those supporting more than three professionals continue to earn the lowest wage, with the 48% of the SecsintheCity audience working for multiple managers taking home an average of £6,000 less than the 21% who support a single executive.

Nevertheless, the salary story for multiboss professionals is not completely substandard, with employees’ presented with an augmented salary of £44,471 - an 8% uplift on 2023 statistics.

The truly affluent salaries are awarded to those supporting C-suite executives -

Across the spectrum, the introduction of ‘return to office’ schemes has resulted in a slight shift of office-to-home days:

• 37% of respondents spent 1-2 days in the office

• 44% conducted 3-4 working days in the office

• 5% went onsite once or twice a month

• 10% were working on a fully remote model

Across the UK, London (66% hybrid) continues its lead with hybrid working opportunities, with the South West (64%) following suit.

Last year we presented an amplified employee map, making global roles more accessible to all. This year we note slight setbacks in flexibility across the North West (54 - 50% hybrid) / South West (70% - 64%) and Scotland (63% - 43%).

52% of PAs received a bonus in 2024 and an impressive 32% took home an additional 10%+ of their paycheck, with Executive Assistants leading the race for bonus payments.

support professionals in 2024. The generosity in pay demonstrates the true fluidity of the business support recruitment market, with tight employer budgets making room for the hiring and retention of suitably qualified staff.

Turn to SecsintheCity for the latest developments and exclusive insights into the PA and EA recruitment market.

Go to: secsinthecity.co.uk/ staticpages/10284/salary-survey/ to download the full report.

Unlock your potential: Three essential tech tools for every PA

As a Personal Assistant, managing tasks efficiently is crucial to your success. Using the right tech tools can enhance productivity and effectiveness for you, your manager and your teams. Emma Newburn, Director at Share the Load, a VA service, has chosen three essential tools every PA should consider using…

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM

A CRM system acts as a digital rolodex, storing client information and offering functionalities like past interaction history, automated follow-up reminders, and potential workflows. This empowers PAs to maintain a clear understanding of client needs and manage communication channels efficiently. Using a CRM system effectively:

• Organise and categorise client contacts maintain a comprehensive snapshot of current information.

• Set up automated workflows for repetitive tasks such as follow-up emails, task assignments, and client development.

• Integrate the CRM with email and communication platforms to consolidate data management so you have a full overview of all information.

• Use robust reporting features to track engagement metrics, monitor a client or prospects progress. Examples of CRM Systems: Hubspot, Salesforce, Monday.com, Microsoft Dynamics 365.

“

By embracing technology, PAs can evolve from capable coordinators into indispensable pillars of organisational success.

TIME TRACKING TOOLS

Time, a precious resource in any workplace, can often feel scarce. Time management tools offer invaluable insight into an assistant’s workday and where optimisation can be used.

Monitoring time effectively:

• Start and stop timers for specific tasks or projects to accurately track time allocation.

• Categorise time entries by client or project to gain insights into resource allocation and project profitability.

• Generate reports to analyse time usage patterns, identify productivity trends, and optimise workflows.

• Access the tool across devices to ensure time tracking whether you’re at your desk or on the go.

Examples of Time Tracking Tools: Toggle, Quickbooks Time, Harvest and Clockify.

AUTOMATION TOOLS

Repetitive tasks can be drain productivity. Automation software streamlines these processes by creating custom workflows to automate tasks like data entry or email organisation. By integrating different applications, automation software empowers PAs to focus on strategic tasks.

Create automated workflows connecting various apps and devices based on conditional statements:

• Automate routine tasks, such as automatically saving email attachments to cloud storage or syncing calendar events across platforms.

• Create automated customer processes – from orders to maintenance reports and bookings.

• Connect smart devices and gadgets to streamline office tasks, like ordering supplies, turning on lights or adjusting thermostat settings remotely.

• Enjoy compatibility with a wide range of apps and platforms for flexibility and scalability as your needs grow.

Examples of Automation Tools: Zapier, Make, IFTTT (If This Then That), Microsoft Power Automate.

Applying these tools can significantly boost productivity, saving time and money, allowing PAs can evolve from capable coordinators into indispensable pillars of organisational success. sharetheload.org.uk

How to organise a ‘next-level’ Christmas party

At this time of year many PAs are already planning the company’s festive party. We asked event planning expert Liz Taylor, founder of the Taylor Lynn Corporation, to share her insider tips on how to raise the game on your Christmas celebrations this year...

“Firstly, it pays to find out what your colleagues would like and expect from the party,” begins Liz.

A quick email poll should give insight into preferences and allow you to tailor plans accordingly. Our parties are guestcentric – personalisation is a cornerstone of luxury events. Therefore, take note of the specifics and keep them in mind to add thought and detail later.

Creating the perfect festive party starts with the venue. Look for something that suits the budget, brand, and team, but has some added intrigue or fun. Everything from a bowling alley, nightclub, and railway arch to five-star hotels work. Ensure it’s an accessible location or provide guest transport to key pick-up points.

Now, save the date. Instead of an impersonal email send a gift in the post. A bauble engraved with the event details, a cookie iced with the event hashtag, and some fun props for photos themed with the event. Anything that will get colleagues talking, sharing, and crucially, excited.

In terms of the decor, I love festive sparkle and tradition. Try traditional green, red, and gold.

Frosted silver and ice blue. Take your colourways through every part of the event. Or select one traditional element and make it the focus. Christmas trees – but suspended from the ceiling. glass baubles as place markers. Or the candy cane – incorporated into floral designs and cocktails! You might opt for a

specific theme. We’re often asked for Casino Royale or 1920s Gatsby Christmas parties; they’re a good festive fit because it’s all about glamour.

Social media will have an influence. Be sure to include Instagrammable features - a special prop, a decorated wall, or a festive archway.

Immersive events and entertainment are popular.

Roving entertainers who blend with the crowd. Interactive food stations that fuse menu and entertainment. Make it fun with wine or gin tastings, or signature cocktails and mocktails re-named after people or products in your company. Add a burger bar. Serve meat and veggie versions in company-branded burger boxes. Offer an array of toppings and sauces for guests to bespoke their burger!

A quick email poll should give insight into preferences and allow you to tailor plans accordingly.

Last year, we saw the rise of the family Christmas party starting early in the afternoon, with the attention focused on employees and their children. Hire in real reindeer and have mischievous elves causing havoc. Watch ice sculptures created in real-time. Bring in a graffiti wall and have the kids help to design a Santa scene. Don’t forget a visit from Father Christmas if this is your direction!

See more from Liz at: tlc-ltd.co.uk | X & Instagram: @taylorlynncorp | Facebook: @taylorlynncorporation

Jodie Mears

EA to C-suite at Cohesive Group and co-host of The Crodie Files Podcast

Jodie Mears embraces and balances multiple professional opportunities. We found out how she fits it all into her busy life as a strategic career EA. Jodie has over 20 years’ of experience supporting C-Suite executives with expertise spanning senior leadership support, ethics and compliance, and also employee engagement. She is a keen advocate for professional development, a member of The PA Show’s advisory board and co-host The Crodie Files Podcast that’s dedicated to elevating the administrative profession…

What led you to become an Executive Support professional?

As with most people’s stories, it wasn’t my plan. I was misguided at school by careers advisors, not knowing where to sign post me as I was a good “allrounder”, so ended up taking a full time three-year NVQ in Hairdressing and Beauty Therapy. I quickly moved into spa management at the age of 21. When I relocated to West Sussex, there weren’t many spas around, so being a person never out of work for more than a few days, I took temporary corporate and business administration assignments. From there on I’ve never looked back.

Stuffing envelopes for a mail shot and organising stock rooms turned into experiencing roles such as Purchase Ledger, Receptionist, PA to Founders and Directors, Senior Administrative Assistant and then EA to C-Suite. I adapted as I went along and leaned into my collective skills and experience - all of it combined has led me to becoming an EA.

As well as being a busy EA, you also co-host the Crodie Files podcast with Craig Bryson, a fellow EA, and facilitate networking and learning events. How do you combine the EA and business owner roles?

It is super busy but a great way to display and showcase all the skills an Assistant has. That doesn’t mean I work all the hours under the sun, in fact I have three children so I have had to learn to prioritise and juggle. Craig and I work together very well, we complement each other’s skills and naturally act like each other’s Assistant when the work loads are full on.

What would be your top advice for an Assistant considering setting up their own business?

Make that one tiny step today and the rest will fall into place, at the pace you set.

I thought you needed to see the whole picture, have

“In six months you can have six months of excuses or six months of progress - the choice is yours.”

everything planned out and see a perfect idea on paper, with the people around you clapping you at every stage. If my ideas and the presumed support didn’t fit into that picture I would scrap it. What has since worked out for me is being adaptable along the way, making choices with yourself at the centre of everything unapologetically, identifying those people who are energising you or draining you and taking one step or one task at a time.

I love this quote I saw recently– “In six months you can have six months of excuses or six months of progress- the choice is yours”. – unknown.

What makes a great Assistant today?

Going beyond the basic tasks of the role. That doesn’t mean working more hours and giving up your personal life. Assistants that stand out today have a curious growth mindset with the confidence to be seen as an expert contributor to the business capable of leading and showcasing autonomy. Once you fully own the role and step into every aspect and opportunity you will see how things start to unfold. I am a confident introvert, so I know first hand the challenges of “being seen” can bring, but I know if I can do it then others can too.

You also mentor other Assistants. What made you start and what motivated you to take on this additional role? My motivation is always to share what I know to help others speed up their progress. This is important to me as it took me years and years to figure things out by myself. Mentoring in the Administrative profession wasn’t a thing when I was navigating my way through each role I had in the past, and I often think, if I had a great mentor or coach back then where would I be now?

I wrap my mentoring into bespoke coaching, as I often find traditional mentoring methods alone can lack some of the “how to and how do I actually get started” type of outcomes that Assistants need to catch that creative spark, to get out of the starting blocks or out of a rut they are in. I treat the programme I set as a two-way commitment, with both parties fully invested in the outcome.

What does the future of the Assistant role look like to you today, especially in a view of fast advancing tech and tools, and how can Assistants ensure they stay on the top of their game?

I have seen a fast shift in the last few years in what is expected from our role, which is encouraging but can also be scary for some.

Organisations are aware of getting a return on their investment (your salary or fee) and as such are requiring a lot more from one headcount in the form of expertise, plus time and money saved.

I see the future assistant being very forward thinking, moving away from a pure support and into more partnership way of working. This is great news for us and will change the the perception of the role. This will, however, require us to be more visible, take ownership of projects, use tools available even when we are not ‘directed’ to do so, take initiative, and practice leadership now.

The World Economic Forum released top 10 skill priorities for 2027, and despite Administrative and Executive Secretaries also featuring at number five on the top ten fastest declining jobs, the skills businesses say they are looking for in the very near future, sound very familiar. AI and big data, analytical and creative thinking, technological literacy, empathy and active listening to name a few that are mentioned.

To stay on top of your game you need to act now, be a subject matter expert, and make that known, take control of your learning and development and showcase what value you add to the business.

What’s the best advice you’ve been given and by whom?

“Some will, some won’t, so what, what’s next.”

I am not sure who originally said this, but my American auntie used to tell me this to encourage me to keep going. Don’t worry about hearing a ‘no’ and keep everything moving, always. It really stuck with me as I used to take everything very personally.

Which of the many roles are you most passionate about?

Being a role model to my three children. Showing them, through my actions and work, that anything is possible at any time in your life, for anyone, once you put your focus into it. As a good second comes my role as an EA. I like to show my passion for the role, to inspire others and show all the ups and downs the role can bring too. Sharing knowledge, advocating via The Crodie Files Podcast as well as a mentor and coach, by being relatable, honest and authentic across the board is ultimately what I am passionate about.

Can you share recommendations for career or personal development books or courses that would benefit other EAs and PAs?

Courses are subjective to what you currently need as an individual and there are a lot of courses out there to choose from. Some of the content can be highly relevant and some less so to your role. Ask questions and dig beneath the title and sales pitch, and always ask for key learning outcomes.

A book I find to be timeless and excellent for personal development in my opinion is “Atomic Habits” by James Clear. You learn why changing a habit is hard, how changing who you are is more important than focusing on your goal and how habits and identity are connected, plus so much more.

What are your favourite things to do and places to visit in London?

Two places I know I will never be disappointed with and love visiting every time I’m in London are Harrods and Selfridges Food Hall - anyone who knows me knows I am a sucker for food and coffee, especially fancy nibbles.

Where do you most like to send your execs for a business lunch or dinner in London?

M Threadneedle Street and Gaucho are always so accommodating, have a PA Club and are very close to our offices, but generally we like to look for new places all the time as execs get bored with the same place and cuisine very easily.

Favourite hotels to book for your visitors?

With the vast amount of choice in London, it is hard to have just a few favourites. We have always had great experiences with Hyatt. Personally, I like the Courthouse Hotel in Shoreditch, it is both historic and contemporary and the service is always on point.

You can connect with Jodie on LinkedIn at: linkedin.com/in/jodiemears Website: craigandjodie.com

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Deck the Halls and Delight Your Staff

The summer holiday tans are fading and the kids are heading back to school – which means that planning for the festive season begins in earnest right now. PA Life is here to help, providing a round-up of some of the best venues and activities available to ensure your Christmas party is unforgettable…

The countdown to Christmas is on, and with it comes the annual challenge of planning a corporate Christmas party that truly wows your colleagues and executives.

Balancing budget constraints, diverse tastes, and the pressure to create a memorable event can be daunting. But fear not! This guide is your ultimate roadmap to festive success.

Over the following pages we have highlighted a selection of suppliers who will help bear the burden. And here are PA Life’s top tips for planning:

1 SET A CLEAR BUDGET EARLY ON:

Knowing your financial limits will guide your decision-making process. Allocate funds for venue hire, food,

>>> CENTER PARCS

At Center Parcs Conferences & Events, we know that good food is a central part of any corporate event, and something that many delegates particularly look forward to.

Alongside a wide range of on-site restaurants, we also offer a wide variety of catering options as part of your event package. Kickstart the day with breakfast at The Venue, with light and nutritious options or a hearty Full English. Sample delicious dishes from our lunch menus, take their tastebuds on a trip around the globe with our Flavours of the World buffet,

drinks, entertainment, decorations, and any additional costs. Sticking to a budget ensures a stress-free planning process.

2 CHOOSE THE RIGHT VENUE:

The venue sets the tone for your party. Consider factors like location, capacity, atmosphere, and available amenities. Book early, as popular venues fill up quickly during the festive season.

3 CREATE AN INCLUSIVE ATMOSPHERE:

Ensure your party caters to everyone’s needs and preferences. Offer a variety of food and drink options, including vegetarian, vegan, and non-alcoholic choices. Consider entertainment that appeals to a wide audience.

or host a spectacular gala dinner. We can even offer fully bespoke, customised menus.

Why not embrace the Center Parcs experience by booking private hire of The Pancake House or having a barbecue style buffet? For overnight conferences, delegates will also love waking up in the forest and enjoying breakfast together at their lodge.

You can fuel them up for a busy day ahead, help them to relax at the end of an actionpacked event or reward them for all their hard work. Our catering options do much more than just feed your delegates – they’re designed

4

ENGAGE YOUR TEAM:

Involve colleagues in the planning process. Create a party committee to gather ideas and delegate tasks. This creates a sense of ownership and ensures the party reflects the company culture.

5 PRIORITISE EMPLOYEE WELLBEING:

While it’s important to celebrate, remember to prioritise employee wellbeing. Encourage responsible drinking and provide transportation options for those who consume alcohol. Offer a variety of activities to cater to different energy levels.

Good luck!

to bring teams together. For more information and enquiries, please visit:

events.centerparcs.co.uk/ food-and-catering-options. html

PUT YOUR CHRISTMAS PARTY ON LONDON’S CENTRE STAGE

From the Festival of Britain in 1951, right through to the New Year’s Eve fireworks and the BAFTAs – join the list of iconic events that have been hosted in South Bank.

SeaContainersEvents

When it comes to Christmas in London, you can’t beat the magical atmosphere of South Bank. Lights glittering in the trees along the riverside, the warming smells of mulled wine and sweet treats from the Winter Markets, and festive music drifting in the air from all the seasonal pop-ups and entertainers are guaranteed to get you in the yuletide spirit.

Whether you’re looking for a small intimate dinner in a restaurant private dining room, glamourous black tie event, competitive socialising or a sparkling rooftop drinks reception, South Bank’s extensive portfolio of stunning venues has the answer.

Explore our venue directory at southbankvenues.london

CHRISTMAS PARTIES & ENTERTAINMENT

>>> SOUTH BANK VENUES

When it comes to Christmas in London, you can’t beat the magical atmosphere of South Bank. Lights glittering in the trees along the riverside. The warming smells of mulled wine from the Winter Markets, and festive music drifting in the air from all the seasonal pop-ups and entertainers are guaranteed to get you in the yuletide spirit - making it the perfect destination for your festive celebrations.

Whether you’re looking for a small office get together or planning an elaborate party for over 300, every possibility is catered for. Head to the skies for a sparkling rooftop reception at Sea Containers Events or the Buffini Chao Deck; book a private dining room in one of the many riverside restaurants; or if

>>> EMIRATES OLD TRAFFORD

Looking for the perfect Christmas party venue in Manchester? Look no further than Emirates Old Trafford, home to some of the city’s most unforgettable festive celebrations! With options to accommodate groups from 20 to 1,000 guests, there’s something for everyone at our iconic venue.

Key features of Christmas at Emirates Old Trafford:

• Shared Party Night Experiences

• Private Party Experiences

• On-site, 250-bedroom, four-star hotel

• Amazing live entertainment

• Excellent food and service

• Convenient and easy transport links into Manchester City Centre

For those seeking a bespoke experience, our unforgettable private party nights offer endless possibilities. Transform

your party style is more activity-led, there’s a host of attractions and venues right on the doorstep. Hire a private capsule on the London Eye, sing your heart

out at Lucky Voice karaoke, take on the London Dungeon Escape Room, or hire out American sports bar Passyunk Avenue, complete with baseball batting cages and shuffleboard.

Plan your perfect Christmas Party in South Bank and explore our online directory to find your ideal space. southbankvenues.london

The Point into a winter wonderland for up to 1,000 guests, or create an intimate festive gathering in one of the Pavilion’s cosy event suites.

Our dedicated Christmas coordinators are ready to bring your party dreams to life and be with you every step of the way!

If you’re looking for a celebration shared with fellow party goers, the Christmas

Extravaganza in The Point is our legendary party. With a capacity of 850, it’s the perfect setting to dance the night away with friends and colleagues to an impressive saxophonist and DJ host. For a more intimate affair, the Pavilion Party Nights offer a traditional experience in the Members’ Suite. Guests are welcomed with a glass of fizz, treated to a sumptuous

three-course dinner, and entertained by live vocalists and an interactive selfie pod. Whether you’re planning a grand corporate celebration or a smaller team get together, Emirates Old Trafford promises a Christmas party to remember. Book now for 2024 and prepare for a festive season like no other! events@lancashirecricket. co.uk | 0161 282 4020

CHRISTMAS PARTIES & ENTERTAINMENT

>>> IET LONDON: SAVOY PLACE

As you look out over the majesty of the enchanting River Thames, with the lights of central London twinkling all around you, and the spirit of the festive season dancing in the atmosphere, could there be a more magical place to host your next unforgettable Christmas party than IET London: Savoy Place?

Whether in the historic charm of the Maxwell Library with its floor-to-ceiling bookshelves, or the subtle elegance of the Riverside Room with its abundance of natural light, with both spaces offering stunning private balconies overlooking the capital’s breathtaking skyline, your guests will delight in a Christmas party like no other.

Our in-house team of

>>> CHURCH HOUSE WESTMINSTER

This Christmas, elevate your festive celebrations at the enchanting Church House Westminster. Nestled in the heart of London, our Grade II listed historic & sustainable venue offers a perfect blend of traditional charm and modern sophistication, making it an ideal setting for your Christmas party.

Spectacular Spaces: Choose from a variety of stunning rooms, each with their own unique character and ambiance. Whether you’re planning an intimate gathering or a grand celebration, we have the perfect space to suit your needs. Our decorated is perfect to reflect the festive spirit, ensuring a magical experience for all your guests.

Exquisite Catering: Delight your senses with our exceptional catering options provided by Searcys. Our talented chefs have

event experts are on hand to transform your party into a bewitching winter wonderland, a glamorous Hollywood red-carpet or anything in between, while our award-winning catering partner, Searcys, will create a menu of festive favourites to

tantalise your tastebuds. Our all-inclusive packages take the stress out of planning so you can sit back, relax, and enjoy the most wonderful time of the year.

With a heart of London location, dedicated events team and excellent transport

links, find out more about our all-inclusive Christmas party packages today: savoyplace. theiet.org/ plan-yourevent/ christmasparty-venue

crafted a range of festive menus, featuring gourmet dishes made from the finest seasonal ingredients. From mouth-watering canapés to lavish banquets, every detail is designed to impress. We also offer bespoke menu options to cater to specific dietary requirements, ensuring everyone enjoys a memorable dining experience.

Exceptional Service: At Church House Westminster, we pride ourselves on delivering award-winning service. Our dedicated event

planners will work closely with you to bring your vision to life, handling every detail to ensure a seamless and stressfree experience. From initial planning to the final farewell, our team is committed to making your Christmas party truly unforgettable.

Modern Amenities: Our state-of-the-art facilities include advanced AV equipment, complimentary Wi-Fi, and flexible seating arrangements, ensuring your event runs smoothly. Additionally, our central

location offers excellent transport links, making it convenient for guests traveling from all over London.

Make this Christmas extraordinary by hosting your party at Church House Westminster for just £165 per person. Contact us today to secure your date and start planning an event that your guests will cherish.

Why not escape to the forest for your next event?

PA Life talks to Julia Green, Corporate Event Sales & Commercial Manager for Center Parcs UK & Ireland, about what the iconic venues have to offer corporate bookers…

Center Parcs Conferences & Events’ two conference venues have recently undergone major transformations. What can you offer corporate clients now?

Yes, we’ve certainly kept ourselves busy these past few years! The refurbishment of Woburn Forest and Sherwood Forest have both been completely transformative – elevating our corporate events offering by a mile. We’re fortunate that our unique events offer (having everything you need all in one place, and our stunning forest setting) will always set us apart from competitors, but we knew that our venues were due a ‘face-lift’ to match client expectations of a state-of-the-art conference space. The double renovation also brought our venues one step closer to achieving a platinum level sustainability accreditation, having been awarded ECOsmart Gold in July 2023. Sustainability is consistently a top priority for new and returning clients, so it’s fantastic that we can confidently offer them best-in-class green events.

Why should we hold meetings and events in an environment surrounded by nature?

For starters, it’ll be a memorable experience. Many of us spend so much of our working lives indoors sitting in an office - Center Parcs Conferences

& Events offers something different. Nature has a way of grounding us, and every day we see delegates leave our villages looking lighter and more relaxed than when they arrived - it’s wonderful. Promoting wellbeing is one of the key drivers behind many of our corporate bookings these days, so choosing a nature-rich venue is a no-brainer. It’s also great from a productivity perspective, because being in nature is known to improve focus, memory and creativity –making it a good choice for high-profile and strategic company events.

How does the forest feature in your event experience?

Anyone who has travelled abroad for business will likely tell you they spent the vast majority of their time in a windowless conference room and saw next to nothing of the host destination. The way we do events at Center Parcs means that delegates not only take in the local surroundings whilst they’re in The Venue – our floor-to-ceiling windows and outdoor terraces offer incredible views of the forest – but purposefully spend time in nature as part of the event.

Most of our team-building activities are focused on the great outdoors –delegates might be climbing through the treetops on Aerial Adventure, trying watersports on the lake or exploring

nature-inspired spa experiences at Aqua Sana Spa. And of course, those who stay overnight love waking up in the woodland to glimpse our resident wildlife out on their patio!

What advice do you have for PAs and EAs planning team-building and away days?

For any type of work function, remember that you are most likely hosting people at very different stages of life, with varying priorities and abilities. If you want your event to be as inclusive and appealing to Gen Z workers as it is to new parents or those nearing retirement, it’s important to weave in a few activity options for delegates to choose from. We find that a popular combination in our event packages is offering delegates the choice between a high-intensity activity like Aerial Tree Trekking, and something more calm and creative like Pottery Painting. In a similar vein, building in down-time and breaks into the itinerary is crucial to a smooth-running and restorative event. It shows delegates that you care about their comfort and wellbeing, helps to create a more positive culture, and ensures your event feels like a reward instead of a chore!

For more information, visit events.centerparcs.co.uk

A truly unique alternative for corporate events and team building with everything you need to create memorable experiences in the forest at Center Parcs Woburn Forest, Bedfordshire and Sherwood Forest, Nottinghamshire.

>>> TOBACCO DOCK

Things are getting festive at Tobacco Dock! After more than a decade of delivering world-class events, the team at the Grade 1 listed iconic venue have decided to bring their creative expertise to Christmas as well. For the first time, the Tobacco Dock team will be delivering exclusive winter parties, with all the production values and premium quality experience that our clients have come to expect in the other 11 months of the year.

Whether you’re looking for an elegant, seated dinner for 150 or a sumptuous extravaganza for thousands, the Tobacco Dock parties are the perfect way to treat your team at the end of the year.

Sylva: A Woodland Wonderland is a magical

>>> THE CURLING CLUB

This winter season, treat your team to a memorable experience at The Curling Club, now open at two exciting locations: the Southbank Centre (Oct -Feb) and the newly launched Vinegar Yard by London Bridge (Nov-Feb).

These unique venues offer an unforgettable mix of winter sports, delicious cuisine, and lively entertainment that makes it the ideal choice for corporate events, work socials & Christmas parties.

Engage in Curling: Step onto our specially designed sheets and try your hand at curling, a fun and engaging winter sport perfect for team-building and friendly competition. Whether your group includes seasoned players or complete novices, curling offers an exciting way to connect and celebrate.

celebration of the forest in winter, with stunning environments, projections and lighting from the team behind Eurovision and Glastonbury’s Pyramid Stage, delectable menus from a multi-award-winning catering team, Tobacco Dock Food, and the incredible venue

team on hand to create your dream party. The venue will transform into an enchanted forest, complete with snowy trees, twinkling lights and even a secret grotto bar beneath the roots of the woodland’s mightiest tree. Comprehensive party packages are available for

standing and seated events, and the extensive bespoke options mean you can build an event that fits your guestlist and company brand to perfection.

Get in touch with their team to get the party started! info@tobaccodocklondon. com | 0207 680 4001

Indulge in Alpine Delights: Enjoy a curated menu of Alpine treats, including Dirty Raclette Fries, Nachos Stack and Bratwurst Sausages, all designed to warm your soul and delight your taste buds (food & drink may vary across venues).

Sip on Festive Drinks: Our

well-stocked bars feature winter cocktails, mulled wine, and a variety of seasonal beverages to keep the cheer flowing.

Dance to La Folie Douce

Beats: Experience the highenergy atmosphere with live music and DJ sets inspired by the

thecurlingclub.com

iconic French après-ski vibe.

>>> BEST PARTIES EVER

Experience a Christmas party like no other! With over 20 years’ experience in curating the best Christmas Office Parties, our events are a spectacular show of entertainment, award-winning food, and seamless service – all with unforgettable production and spectacular themes at each of our venues during this 2024 Christmas Party Season.

With a range of venues across the UK, from the vibrant city of Liverpool to the historic streets of London and the picturesque landscapes of Sussex, each location offers a unique backdrop for an unforgettable festive celebration. Careful planning and attention to detail can ensure that these events are not only epic but also tailored to the preferences and interests of our clients.

We offer everything from shared Christmas party packages – a perfect option for smaller groups seeking a festive experience - to our bespoke exclusive parties perfect for larger businesses

>>> GLAZIERS HALL

Glaziers Hall, the historic Livery building on the Southbank in London, has invested £200k to replace its existing electric chillers and gas boilers with heat pumps.

In addition to delivering improved efficiencies, the change will also support the company’s sustainability strategy and ambition to become net zero, which has already delivered an annual reduction in gas consumption of 40% thanks to an upgrade to point of use boilers.

In addition to the investment, Glaziers Hall has identified partners such as Missing Bean, the sustainable coffee supplier that purchases direct from the farmer. Paying

who are looking for a full allinclusive Corporate Christmas Party with a twist. No matter your choice, expect an incredible instagramable experience with top industry experts planning your office corporate Christmas party.

We cater for numbers ranging from 8 to 1,200 people.

WHAT’S IN STORE?

Theming: Bid adieu to traditional snowflakes and elves! Our parties boast inventive themes that promise a dash of excitement. From the sultry allure of Burlesque to the vibrant energy of Rio Carnival and the whimsical charm of our Dream Circus, prepare for an unforgettable experience.

Entertainment: Prepare to be dazzled! From mesmerizing fire juggling to jaw-dropping acrobatics, our lineup of entertainment is second to none. Our jaw dropping world-class performers, immersive acts and aerial acrobats light up the centre stage with their performances.

Food: Treat yourself to a

up to ten times more than fair trade, farmers can plant just one crop per year as opposed to multiple, which has a negative impact on the planet.

Taking its approach one step further, Glaziers Hall works with From Now, the specialist sustainability consultants that can be accessed by events bookers.

The team at Glaziers Hall is committed to delivering an ongoing strategy that will reduce the environmental impact the venue has now and in the future. This phased approach means that targets are set, with a sustainable plan that will deliver lasting and positive change over time.

With a mission to become net zero, the venue will

sumptuous three-course feast or dine from our delectable food stations!

Dancing: Get ready to hit the dance floor! Most of our venues offer two different dancefloors – one a silent disco, the other, our signature disco – so you can tailor the rhythm of your evening perfectly.

Dodgems & Casinos: After dinner, join us for a thrilling ride on the dodgems (excluding Bristol) and add an extra layer of excitement to your evening. Or, if you’re feeling lucky, take a chance at our pop-up casino.

Extras: Our packages not only

offer dinner but also delicious dessert stations. And, if you’re still feeling peckish after a few hours on the dancefloor, don’t fear – we offer a tasty survivor’s breakfast to keep you grooving ‘til the final song.

With an array of entertainment and delights awaiting you, there’s no better way to kick off the festive season than with Best Parties Ever. Book now and let the countdown to an unforgettable celebration begin! Quote ‘PALife05’ for a 5% discount on your ticket price.

bestpartiesever.com

continue to invest and to identify new ways of working that support this ambition.

Glaziers Hall has seven unique spaces within the building, each with its own character and charm. These include the Banqueting

Hall, River View Suite, Court Room and the London Bridge Arches. Working with resident caterer, Life’s Kitchen, the venue delivers exceptional events that leave a lasting impression.

glaziershall.co.uk

>>> ALL STAR LANES

All Star Lanes is the ultimate party destination, where you can drink, dine and bowl in style. Our private event spaces offer a truly unique experience. Enjoy unlimited bowling on your own retro lanes, cocktails from our dedicated mixologists, American style eats and karaoke.

Whether you’re celebrating a birthday, organising a corporate party or looking for a boardroom with a difference, our events team will help create the perfect occasion for your group.

Whatever your party size, we’ve got you covered from small groups to full venue hire for up to 500 people. You’ve never partied like this. allstarlanes.co.uk

>>> MAYFLOWER THEATRE

Celebrate in style and let Mayflower Theatre and MAST Mayflower Studios in Southampton host your festive event. Our iconic venues offer a range of versatile spaces, from elegant function suites to intimate break-out rooms, perfect for any festive gathering. With professional event planning services, including AV equipment, licensed bars, and in-house catering, your celebration will be seamless and spectacular. Whether you’re hosting a

corporate event or a private party, the dedicated team at Mayflower will ensure every detail is tailored to your needs, creating a unique and memorable experience for you and your guests.

Our central location and excellent transport links make us a convenient choice for guests travelling from near and far. With a reputation for exceptional service and a festive atmosphere that captures the magic of Christmas, our venues are ideal for celebrating the festive season in style. Make your event truly special by

>>> ENIGMA QUESTS

Competitive socialising has reached the next level. With the Escape Room Arcade, Enigma Quests has done to escape rooms what Heston Blumenthal did to ice cream. Hiding in plain sight in Holborn, the Escape Room Arcade contains 30 replayable, escape room style micro challenges. Each intricately detailed, fully immersive environment houses a unique game of skill, logic or speed. Teams have one hour to thrash the competition with anything from physical prowess in ‘Floor Is Lava’, to the suave, high stakes cool-headed calculation of ‘21’. With 500 players a day having their scores tracked by custom

developed software across the session, only the best will see their name on the prestigious leaderboard. As it’s specifically designed for larger groups, there’s plenty of time to bask in the onsite bar with one of Enigma Quests’ bespoke cocktails.

The first of its kind in the UK, The Escape Room Arcade is available to book now for October, November, and December. To be the first to witness this radical spectacle, and for special early access rates and corporate packages, contact Enigma Quests and quote PA Life.

Take on the challenge. Deep down, you’ve always known you’re better than Ash from Accounts. Now’s the time to prove it. enigmaquests.london

choosing Mayflower Theatre or MAST Mayflower Studios – where your festive dreams

come to life. Visit mayflower.org.uk for more information.

sales@churchhouseconf.co.uk www.churchhouseconf.co.uk

>>> ABBA VOYAGE

A concert like no other! Blending cutting-edge technology, spectacular lighting, and some of the most beloved songs ever written, ABBA take to the stage in a whole new way. This critically acclaimed concert has been delighting audiences who visit from across the world.

The stunning, purpose-built ABBA Arena, located in the Queen Elizabeth Olympic Park has plenty of ticket choices: have the time of your life on the dance floor, take in the atmosphere from auditorium seating, or party in style in your own dance booth.

The arena also offers a variety of spaces for corporate events and

private hire. Whether you are planning a team outing, entertaining clients, or hosting a summer or Christmas party, there are a range of packages available.

ABBA Voyage’s Dance Booth packages offer a private dance booth with both seating and private dance floor for 10 or 12 people. This package includes an exclusive pre-concert reception in a

booth bar with free-flowing food and refreshments.

For larger groups of up to 120 guests, the arena’s atmospheric Tunnel Bars and Oceanbird Lounge are both fantastic options for hosting a welcome reception prior to the performance.

For more information on corporate packages visit abbavoyage.com/corporateevents-at-abba-voyage

>>> TWICKENHAM

Home of England Rugby Allianz Stadium, Twickenham, offers an unforgettable setting this Christmas season, with an array of enchanting party experiences. Guests can choose between private and shared parties, each featuring festive décor, a luxurious bar and a vibrant atmosphere.

Private parties accommodate up to 700 guests, including options with suites overlooking the famous pitch; while shared festive evenings are ideal for smaller groups, offering delicious festive menus in The Gate for a formal celebration, or The Clubhouse for a more casual party. Moreover, all shared party nights feature

live entertainment and DJ, so you can dance the night away, plus a 360 video booth to capture those precious moments.

Prices for private parties start from £51 +VAT per person and shared parties start from £41+VAT per person with two nights available to book online including Friday 6 December and Friday 13 December.

Whether it’s an intimate gathering or a grand festive bash, celebrating at Allianz Stadium, Twickenham guarantees memories that resonate long after the tinsel has been packed away.

For more details and bookings please see: twickenhamstadium.com/ christmas

We offer a variety of meeting spaces for any occasion across our collection of hotels and inns. Whether you’re after a boardroom to finalise next year’s commercial strategy, a setting for an informal client meeting, or a space fit for an exhibition, with Business Class, our hotels and inns can accommodate your every need.

FAREHAM

Business Travel: Back On Track

Recent research by the Business Travel Show revealed that just over 50% of corporate bookers have seen their travel budgets increase this year, indicating that business travel is very much back. PA Life looks at some of the options available to bookers…

>>> TRAVEL COUNSELLORS

As an EA or PA, we know you’re an expert in taking care of people – and that’s why at Travel Counsellors for Business, we’re committed to going above and beyond for you and your travellers. A truly bespoke service is exactly what your business leaders deserve. Their travel requirements are our genuine priority. Whatever they need and wherever they need to go, your dedicated Travel Counsellor will get them there safely.

Your Travel Counsellor will work with you to understand the needs of your business. Not only will they plan the perfect trip, but they’ll also leverage data to help you

travel more sustainably and cost-effectively. They’ll take care of everything, overseeing the full end-to-end process of your business travel.

Plus, we’ve just launched our Business Travel Barometer – a free, interactive quiz that assesses how your current travel management programme stacks up against the pillars of cost, customer, and care. It takes just two minutes to complete and you’ll receive a report with recommendations on how to move towards a more careled strategy that builds loyalty to your travel programme.

It’s time to discover a new level of care in business travel. business.travelcounsellors. com/business-travelbarometer | 0161 464 5350

>>> WINGS TRAVEL

Dare to go beyond the usual! It comes as no surprise that consumers have a far greater understanding of products and services through in-person meetings and events. Whether it’s an awards ceremony, annual company conference or a global sales summit, the Wings event team will transform your vision into an engaging and rewarding experience.

Our services include agenda planning, venue finding, creative design, delegate logistics, accommodation arrangements, innovative technical and AV production, entertainment planning, travel arrangements and comprehensive post-event analysis.

As a leading global travel management company, we

>>> CLARITY BUSINESS TRAVEL

Clarity makes business travel straightforward. We help PAs get their people where they need to be, safely, efficiently, and cost-effectively.

UK-based with global capability, our team of 800+ experts deliver the right service at exactly the right moment. We are the trusted provider of hassle-free travel management programmes for organisations everywhere.

We fuse cutting edge technology with exceptional service. With our travel booking platform, ClarityGo, PAs can manage all their business travel in one place. Thanks to unified searches –whether its accommodation, flights, car hire or rail - results return quicker and with more options than ever before.

PAs can see live availability and book instantly with the industry-leading MeetingsPro, which makes meetings management a doddle.

can also arrange the travel for both your team and delegates, providing roundthe-clock support, expert travel advice, discounted airfares from multiple points of origin and preferential rates for group accommodation

reservations. We also deliver cost efficiency by leveraging our global buying power.

Whether you need end-toend event management or customised support for your in-house team, we’ve got you covered.

With over 20 years of experience, you can trust us to deliver events that go beyond compare, anywhere in the world. Contact our team today at: letsgo@wings.travel | wings.travel

For those moments when you need to create a memorable event, conference or incentive – we’ve got a dedicated specialist events division, Brighter. With 24/7 availability

and specialist VIP teams to give that premium touch, exceptional service is at the heart of what we do. The Distinction accreditation from the Institute of Customer Services, combined with

our world-class customer satisfaction scores, shows the power of our people and tech PAs can rely on to support with all their business travel, meetings and event needs. claritybusinesstravel.com

DON’T LET MANAGING BUSINESS TRAIN TRAVEL RUFFLE

YOUR FEATHERS.

Easily book and manage your company train travel with our free Business Direct Tool.

SWR Business Direct Tool

Book rail travel anywhere in the UK

No booking fees

Collect tickets with any card

Manage all bookings in one place

In-depth reports in two clicks

>>> PRESTIGE CARS

Prestige is one of London’s oldest independently owned executive transport and logistics companies, established in 1982 and operational across the entire globe.

Key services include:

• London & UK Executive Ground Transport

• Global Executive Ground Transport (name the city we cover it)

• Airport Meet & Greets

• Same Day couriers, London and beyond, think documents and keys on bikes all the way up to house removals.

• Refrigerated Transport

• Next Day deliveries across the UK

• International Imports/Exports

• Storage at our facility in Battersea

• Concierge style services,

>>> GLOBAL TRAVEL MANAGEMENT

Global Travel Management has been named as a winner in the Best Workplaces in Travel award scheme. The annual award is a showcase for the travel industry and highlights the businesses that thrive by nurturing a brilliant place to work.

Scott Pawley, Managing Director of Global Travel Management shared the excitement: “I am delighted that we’ve been recognised for making Global Travel Management a great place to work”, he said. “When Natalie Pawley and I started the business 27 years ago, we had two equal priorities: keep every customer happy and make GTM a great place to work. I am happy to say that the latter helps us every day with the former.

“We’re much more than a business, we’re a family. And, like most families, we’ve

such as dry cleaning returns, personal shopping, in store purchases and tickets to events.

Allowing Prestige to handle the entirety of your logistical needs within the realms of ground transport and couriers leads to:

• Less Hassle: EAs and PAs do not have to worry about arranging last-minute transportation or dealing with last minute logistical issues.

• Peace of Mind: Knowing that transportation is taken care of allows EAs and PAs to focus on other critical tasks.

• Value for Money: Executive transport can seem expensive but considering the time saved and the quality of service provided, we maintain we offer good value for money.

If you would like to open an account, it’s easily done through our website. You will then get greater access to all our services, logins to the online portal and a 20% discount off your first month’s usage and a 10% lifetime discount. prestigecarsandcouriers. co.uk | 020 7384 2300

worked hard to overcome the rough and enjoy the smooth together. Every member of staff makes GTM a great place to work, for every member of staff.”

The winners were announced in a glittering central London award ceremony. Global Travel Management was named

winner in the small business category, with the judges announcing “Global Travel Management has a truly unique and special culture. By prioritising employee input and treating employees like family, they have created a work environment that fosters trust, engagement and motivation, where everyone

feels heard and valued”. 2024 marks the first year that Global Travel Management has entered the award scheme. Global Travel Management was the only business travel agent to win in any category in the award scheme.

gtm.uk.com

Prestige Group is one of London’s longest established full-service passenger and transport services, operating 365 days a year, across the UK and worldwide.

We offer a global travel concierge service with a large fleet of Mercedes E, V and S Class cars and a range of BMWs.

Our courier fleet includes bicycles, motorbikes, electric cars and vans, refrigerated vans and Luton box vans for removals. We can also offer storage for your goods.

Contact us for a quote and get 10% off your booking!

Archie Isles: aisles@prestigecarsandcouriers.co.uk

020 7384 2300 | 07796 676 000 www.prestigecarsandcouriers.co.uk

Prestige House Unit 4, River Reach, Gartons Way London SW11 3SX

Delivering business travel with care

Agile travel management backed by exceptional personal service, bestin-class technology and global reach.

>>> BLACKLANE

In the fast-paced world of corporate travel, PAs and EAs play a pivotal role in ensuring seamless logistics for executives. As gatekeepers of their executives’ time and wellbeing, it’s essential to partner with a reliable and premium transportation service. Meet Blacklane – a global leader in chauffeur services, renowned for its commitment to quality, reliability, and sustainability. Why Choose Blacklane?

Award-Winning Service: Recognised worldwide, available in over 50 countries. We ensure your executives arrive punctually and comfortably at every destination.

Hassle-Free Airport Transfers: Say goodbye to the stress of airport logistics. With 1 hour of complimentary wait time, automatic flight tracking, and a personalised meet and greet service, your executives’ journeys are smooth and effortless.

City-to-City Travel: Whether traveling from London to Manchester or Paris to Lyon, our City-to-City service allows executives to work or relax during long-distance rides, making it a productive or

>>> SWR BUSINESS DIRECT

Business Direct helps every journey run more smoothly, saving your business time, money and productivity.

Business Direct is a free-touse service designed to help your organisation manage UK rail travel with less stress.

The system can be tailored to reflect your business’s individual and group travel policies – for example, by restricting the class of tickets available. Along the way, it records vital information such as PO numbers and client references, and is supported

rejuvenating experience.

100% Carbon Offset Rides: We prioritise sustainability, offering electric vehicle options in 26 cities and offsetting the carbon emissions of every ride at no extra charge.

by a dedicated aftersales team that aims to resolve issues within 24 hours.

Powered by South Western Railway, SWR Business Direct allows users to book any rail service they need throughout England, Scotland and Wales, adding Transport for London, buses and the Isle of Wight ferry as required. Tickets can be collected at rail stations or sent via email, for added convenience.

Find out how to save money and increase productivity by contacting businessdirect@swrailway. com

Simplified Billing and Corporate Support: Managing travel expenses is easy with our automated invoicing system and dedicated corporate support team, providing seamless bookings and corporate rebates.

Confidently book your executive’s next journey and ensure they enjoy a premium experience.

For more information, enquiries and bookings please visit: blacklane.com/business

Your secret weapon to successful events...

Why Senior Personal Assistant Tracey Morrow Choose Event Academy..

The Event Academy are the only event management and marketing course accredited by the Chartered Institute of Marketing – a globally recognised and valued qualification by employers.

Event Academy’s goal is to equip our students with the practical knowledge and confidence to create and manage successful events from start to finish.

Tracey Morrow, Assistant to Chief Sustainability & Corporate Affairs Officer for Lloyds Banking Group

completed a Diploma in March 2023.

“I had delivered small-scale internal events but never taken the lead”, explains Tracey (pictured).

The Diploma is available to study either Part Time (virtual evening classes), Online (pre-recorded video lectures) or Intensive (two weeks studying).

“I really enjoyed the course - the level of detail from professionals with real time experience was fantastic.”

The Diploma course

covers all the key elements from creating an event to budgeting, operations, creativity and culminates in a project producing an event plan for a real-life client.

“The Event Academy gave me the tools that I continue to use every day,” adds Tracey.

The Event Academy has trained over 4000 students and provides a fresh injection of learning to enhance an existing role.

To find out more information, book a call or live chat on eventacademy.com

Present tense? No need!

For businesses, it’s important to show appreciation to clients and to staff. That’s where corporate gifting comes into its own. PA Life takes a look…

Corporate gifting can be a minefield, but with careful planning and execution, it can also be a powerful tool for building relationships, both with colleagues or external stakeholders, and enhancing your company’s reputation.

As a PA or EA, you’re often at the heart of this process, tasked with selecting, sourcing, and delivering gifts that leave a lasting impression. But where to begin?

To help you navigate the complexities of corporate gifting, we’ve put together five essential tips:

>>> HARRODS

Harrods Corporate Service excels in creating impactful moments that stand out. Whether a company is sending a celebratory gift, seeking new business opportunities, or motivating its team, Harrods Corporate Service helps make a memorable impression and there is no better way to thank colleagues or associates especially at

Eating your weight in cheese boards and unlimited glasses of fizz makes Christmas delightful, but those months in the run-up can be pretty stressful. Especially when you’re the one tasked with finding meaningful gifts on a budget for a lot of people, who you don’t really know. Oh, and the pressure of getting all delivered on time!

WellBox makes it easy and enjoyable to find gifts for people at work. Choose from a wide range of food, drink, and wellbeing gifts that, not

1

Know Your Audience: Understanding the recipient is paramount. Consider their interests, preferences, and the occasion. A personalised gift is far more impactful than a generic one.

2 Set a Clear Budget: Establish a realistic budget from the outset. This will prevent overspending and help you focus on options that offer the best value.

3 Choose Meaningful Gifts: Opt for gifts that align with your company’s values or the recipient’s interests.

Christmas with an iconic Harrods Hamper.

Building genuine connections and conveying meaningful messages are essential for successful relationships and growth and by partnering with Harrods Corporate Service, businesses can enhance these vital connections.

As a leading authority in luxury corporate gifting, Harrods offers unparalleled access to a prestigious

only impress, but also make a difference. Plus, enjoy free delivery within the UK.

Whether it’s showing appreciation for your team and colleagues, thanking clients, or spreading holiday joy, our ready-to-go gift hampers or bespoke gifts allow you to add a personal touch that truly stands out.

Every WellBox gift gives back. Each purchase provides a meal to someone in need through our network of charity partners or supports the mental health charity Mind. You can enjoy the festive season knowing

Consider experiences, charitable donations, or sustainable products for a greater impact.

4 Timely Delivery: Ensure gifts arrive on time and in impeccable condition. Plan ahead, especially during peak seasons, and consider using a reliable delivery service.

5 Track and Evaluate: Keep a record of gifts sent, recipient feedback, and the return on investment. This data will help you refine your gifting strategy for future occasions.

selection of gifts. Dedicated Account Managers work with companies of all sizes to craft unique, tailored gifts that align with both the company’s brand and the recipient’s preferences. From start-ups to established corporations, Harrods ensures every gift reflects the company’s message and leaves a lasting impact.

harrodscorporateservice. com

you’re not just sending a present - you’re making a real difference to someone in need.

Visit wellbox.co.uk to explore our hassle-free, thoughtful gifting solutions.

Download the Christmas brochure using code PALIFE24 before October 1st and receive a voucher for FREE gift packaging upgrades and personalised branded letters.

exceptional gifting 175 years of

The most exceptional way to thank colleagues or associates this Christmas is with Harrods Corporate Service.

There is nothing that says thank you like one of our decadent traditional Christmas hampers, which are renowned throughout the world for providing a mouthwatering selection of the finest foods.

And with insider access to the most luxurious and innovative brands, plus the new Harrods Signature range reimagined, the team at Harrods Corporate Service are experts in helping you find the perfect gift to suit all tastes and offer a bespoke service like no other.

Preparation is key and to make the process as seamless as possible, Harrods are offering an exclusive early-bird offering.

To discuss your requirement and benefit from Early Bird Offer please email corporate.service@harrods.com

Wishes, Granted

>>> FORTNUM & MASON CONCIERGE

Fortnum’s Concierges are your personal account managers at Fortnum & Mason, practically genie-like in their ability to make the seemingly impossible become a reality.

Close at hand, at your service and entirely complimentary, whether you’re sending a large order across the globe or seeking a handpicked bottle for a special occasion, no ask is too big, no question too small, and no request too complicated for our experts.

We’re also delighted to introduce Concierge Online Website:

concierge.fortnumandmason .com. Available around the clock from wherever in the world you may be, it’s the perfect place to shop for all your staff and client gifts, to arrange deliveries to multiple addresses or to manage large and small orders with just a few clicks.

Simply email Fortnum’s Concierge at concierge@ fortnumandmason.com or call on 020 7465 8668

Unique Christmas Gifts & Hampers

Spotlight on Yorkshire

Yorkshire is famed for its picturesque countryside, including the Yorkshire Dales and North York Moors, and is rich with stunning hotels and grand venues in every sense of the word. Cities and towns, such as Harrogate, York, Leeds and Sheffield offer unique and exciting venues showcasing the region’s rich cultural history. It’s easy to add outings and activities to your event itineraries by making the most of the great outdoors anywhere in the four counties that make up Yorkshire – even the Peak District National Park stretches here…

Yorkshire ’s central location is a big plus point, making it easy to reach from anywhere in the UK. If you are looking for a destination for your event, whether a large-scale conference, an offsite for your team, or an executive retreat with state-of-the art meeting facilities, and great after-meeting options, such as spas, shooting ranges, fishing, offroad driving experiences and country walks, then you’ll be spoilt for choice in Yorkshire.

PA Life visited Harrogate, Skipton and York to experience what some of the best-known venues there have to offer. We even invited a number of our PA Life Club members on a FAM

Trip to two fantastically versatile event venues located in the 250-acre green space of Great Yorkshire Showground in Harrogate – Pavilions of Harrogate and Yorkshire Event Centre. The hospitality from their teams, locally sourced food and the facilities were outstanding. The venues are run by the Yorkshire Agricultural Society, a registered charity, therefore holding an event there fulfils your corporate social responsibility requirements. We also got to experience an overnight stay at the recently refurbished, and near palatial, Cedar Court Hotel, located close to the centre of Harrogate.

Our tour of North Yorkshire also

took in stays at the wonderful Coniston Hotel, a 1400-acre estate located in a quiet rural spot outside Skipton, and The Principal York in the unrivalled history lover’s paradise, and former capital of the North, City of York. You can read the full reviews on pages 56 & 57.

We also cover another two great hotels in this ancient city, Malmaison York, a luxury hotel with plentiful event spaces, and the more boutique establishment of Middletons Hotel, located inside the City Walls. If Leeds is on your event map, then the four-star Thorpe Park Hotel & Spa will offer your guests both fantastic bedrooms and excellent meeting and event options.

THWAITES HOTELS

When it comes to corporate hospitality, Daniel Thwaites understands that ‘small details, make a big difference’. With award-winning properties across England, here’s a glance at its Yorkshire hotels…

Set inside York City Walls and close to York’s major transport links, the historic Middletons Hotel boasts 56 individual hotel rooms spread

MALMAISON YORK

Malmaison York - where history meets luxury, is located right in the pulsating heart of York’s ancient city centre. Just a hop, skip and a jump from the iconic York Minster, we’re encircled by the kind of stunning medieval architecture that’d make a castle blush. Once a landmark insurance building, now we provide assurance of a very different kind – assurance that you’ll have a remarkable, stylish stay.

Our Malmaison Bar & Grill is where your culinary journey through time begins.

across six listed buildings. Designed with corporate guests in mind, there’s plenty of meeting spaces to choose from. Think stainedglass windows in the Organ Factory, or on those sunny days why not make the most of the hotel’s beautiful gardens? The hotel also offers EV Chargers and just a short walk from the on-site car park, guests will find Emperors Gym.

If you’re searching for

Expect delightful dishes, an extensive wine list and an ambiance that marries style with relaxation. Or elevate your experience and dine in our rooftop restaurant SORA, where Asian fusion meets signature cocktails with the best views in the city.

Malmaison York boasts a massive meeting and event space that can accommodate up to 180 guests - perfect for everything from grand feasts (also known as conferences) to regal weddings and more.

For enquiries and booking, please email events.york@malmaison.com

a location in Leeds, then look no further than Thorpe Park Hotel & Spa. The fourstar hotel offers a variety of conference areas, from formal boardrooms which cater to 12 people or larger gatherings of up to 150, there’s a space to suit all. Each room offers the latest technology and a meeting co-ordinator to ensure the day runs smoothly. Each guest will be able to take advantage of the hotel’s EV Chargers, on-site car parking and luxurious spa facilities –the perfect way to unwind.

danielthwaites.co.uk

DANIEL

Middletons Hotel

Thorpe Park Hotel & Spa

Malmaison York

The Coniston Hotel Country Estate & Spa, North Yorkshire

The Coniston Hotel Country Estate & Spa is where you’ll find the best of Yorkshire. PA Life had the pleasure to stay a night and sample the delicious locally produced food, relax in the awardwinning spa and take in the stunning views of the surrounding Yorkshire Dales. The ‘modern’ 1400 acre estate started life as a farm shop 35 years ago and has since grown to become one of Yorkshire’s leading destination hotels, renowned for friendly, personal service and a remarkable offering for leisure and corporate travellers alike…

BEDROOMS

Most of the rooms had undergone a recent refurbishment. We stayed at a generously proportioned Deluxe Room which has its own patio and great views of the lake. The light and contemporary styling of the room fitted the ‘modern’ country estate feel perfectly.

NÀDARRA SPA

The award-winning Nàdarra Spa sits on an idyllic spot and we made the most of its fantastic outdoor terrace with sun loungers, two infinity pools and a cocktail bar, with staff servicing you in the pool. What could be better after a long day of meetings and activities? Perhaps the thermal suite, which has a

Finnish, Himalayan and an infrared sauna, plus an aromatherapy steam room, and cool off in a 15m indoor pool. The spa offers an extensive menu of treatments, making it easy to add a soothing spa session to your stay or event.

DINING

We dined at the hotel’s flagship 1AA Rosette restaurant, The View. As the name suggests, it enjoys most enviable views, through the floor to ceiling panoramic windows, and from its alfresco terrace. The food was truly amazing and prepared with locally sourced produce. There was lamb and venison on the menu, as you’d expect, but also great vegetarian options such as the super tasty braised leek with blackeye bean puree and pistachio and watercress pesto. The

NEED TO KNOW

delicious Yorkshire cheese platter deserves a mention too.

The Coniston has a further two restaurants: Macleod’s Bar & Lounge, with a warm and welcoming atmosphere for your teams to get together over great food and drink. And the Blossom Kitchen which brings nature, nutrition, culture and cuisine together, fusing outstanding Yorkshire ingredients with Asian flair.

ACTIVITIES

The estate is the perfect place for traditional country pursuits and they have plenty to offer with an impressive shooting range with an impressive log cabin to host lunches, post-shoot drinks and atmospheric evening events. The lake is utilised for fishing, raft building and paddle boarding. Country walks are always a great option, and for adrenalin-seekers, there is also a Land Rover Experience on site that challenges anyone’s off-roading skills.

theconistonhotel.com

• 70 contemporary bedrooms, from £258.00 for a Classic Room

• Award-winning spa

• Three dining outlets

• Activities include Land Rover Experience, Clay Pigeon Shooting & Archery, Fishing, Walking Trails, Raft Building and more.

The Principal York

PA Life’s mini-tour of Yorkshire also included a stay at the iconic ‘grand-dame’ of York, The Principal York (soon to be The Milner York), located just moments from the station and a short stroll to the city’s many famous sights. York is one of the finest historic cities in England, making it an attractive destination for leisure and business travel alike…

BEDROOMS

Our stay at one of the spacious Minster View Suites was a real treat with an authentic Victorian feel, stylishly designed in muted tones. As a bonus, the room enjoys magnificent views of the York Minster and hotel gardens. The 155room hotel has spent over £2million in property enhancement, including capital investment, internal refreshment and air conditioning as part of their re-brand to The Milner York.

EATING & DRINKING

We dined at the contemporary brasserie style Refectory Kitchen & Terrace, which serves classic British dishes, prepared with the finest Yorkshire produce as you’d expect. The Whitby crab vol-auvent, Yorkshire pea velouté with York

Ham, crisp Quail egg and slow-cooked chocolate and chilli Yorkshire beef brisket were super delicious, and worth a try if they are on the seasonal menu when you visit. There are another two options for eating; the elegant Victorian Garden Room serving as a relaxed lounge area and is perfect for afternoon teas. You can also take your breakfast there. And opposite York Station, The Chapter House Bar, serves wines, craft beers and classic cocktails, along with a bar menu that highlights local produce.

LEISURE FACILITIES & POOL

Make sure to include some down-time in your event itineraries to give your teams a chance to enjoy the swimming pool,

jacuzzi, sauna, steam room and gym, all complimentary for hotel guests. The onsite health club also offers daily classes to members and guests.

EVENT SPACES

The Principal York boasts one of the largest event centres in Yorkshire and the Northeast, with 10 meeting and private dining rooms with capacities that range from six people to as many as 400 in the event centre.

From smart day-delegate offers and engaging residential conferences and gala events, the Meetings & Events Team will work with you from the initial enquiry through to the finishing touches.

REBRANDING TO THE MILNER YORK

Ushering in a new era with The Milner York re-brand comes as a result of RBH Management taking over the management of all aspects of the hotel’s offering and approach, from the signage at its historic entrance, through to staff training and the guest welcome experience, and internal culture.

theprincipleyork.com

NEED TO KNOW

• 155 bedrooms and suites

• Three eating & drinking outlets

• Day Delegate Meetings from £35pp

• Residential Meetings from £149pp

How can I win a promotion from a PA to an EA?

Abigail Jones, an EA to C-Suite, answers career related questions sent to us by our Assistant community. Abi currently works at Spotify, and also provides professional coaching and mentoring to individuals and corporate groups…

Thank you for sending in a great question that is on the minds of many PAs.

Preparation is the best way to transition from Personal to Executive Assistant. Start with understanding the difference between the two, and what the additional responsibilities and expectations are. For example;

• Responsibilities include strategic planning, project management, decision-making support, and acting as a liaison between the executive and other stakeholders.

• Enhancing your ability to communicate clearly and effectively, both verbally and in writing, with high-level executives and stakeholders.

• Cultivating strong critical thinking and problem-solving skills to handle complex and unexpected challenges efficiently.

• Demonstrating a deep understanding of the business and industry, along with strong leadership and problemsolving skills.

Start by searching online for some generic Executive Assistant roles; what skills do those job descriptions list that you already possess, and what are you missing? Make it your mission to start filling the gaps and ask for opportunities to demonstrate your readiness for an EA position, such as covering for an EA on

leave, or leading on a project, or request mentoring from an EA.

Express your intention and ambition to your line manager and ask if there are any opportunities to develop or show leadership. You could also write it into your personal development plan and set clear measurable goals, aligned with the skills and responsibilities of an EA. You could request support for any professional development in a form of certificates or seminars, workshops and attending events like the PA Show.

Understand the business - what are the company goals, operations and industry? Gaining a deep understanding of the business and the executive’s goals and priorities will help you to anticipate needs and make informed decisions.

Network with your Executives and build relationships to understand their

expectations and requirements. Develop your professional network internally to increase your visibility, and also externally to understand how other EAs work, and how they have made the transition - other EAs are a valuable resource.

Consider if and how, within your organisation, you can transition to a strategic role. If not, are you prepared to job hunt externally? Keep a record of your accomplishments, successful projects and positive feedback, which can be used either when discussing an internal promotion, or when interviewing. Good luck!

Follow Abi on Instagram at @thepacoach Have you got a burning question or dilemma for Abi to give advice on? Write to us on editorial@palife.co.uk with subject ‘Ask Abi’, (anonymity protected).

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