PA Life Magazine - Spring 2025

Creating unforgettable events

Historic elegance meets state-of-the-art facilities at Kia Oval

PA PROFILE

Charlotte Colley, Senior EA to the CEO, Pension Protection Fund

THE PA SHOW SPRING 2025

Preview of Conference Programme, Exhibitors and PA Life & Partners

SPOTLIGHTS

Outdoor Venues & Summer Parties

The best of the North West

Be part of our community and follow us on...

uk.linkedin.com /in/pa-life

@PALifeMag

facebook.com /palifemagazine

@PALifeMag

For the latest stories visit www.palife.co.uk

The PA Life Team

Marja-Leena Toseland PA Life Editor 01992 374066 m.toseland@forumevents.co.uk

Lucy Gallivan Media Manager 01992 374054 l.gallivan@forumevents.co.uk

Isabelle Marsh Advertising Production Executive 01992 374074 i.marsh@forumevents.co.uk

Charlotte Eve Digital Design Manager 01992 666725 c.eve@forumevents.co.uk

Advertise with us...

WELCOME...

Spring is here, and at PA Life, we’re buzzing with excitement as we gear up for two major industry events. First up, we’re making our debut at PA Life / Leading London Venues Showcase in April—an event dedicated to connecting PAs, EAs, and event organisers with top London venues. Then, we’ll be heading to The PA Show Spring 2025, where we’re exhibiting with 18 fantastic partners on stand B20P. You can find all the key details in our PA Show guide (pages 24-42), including what to expect from our partners, highlights from the conference programme, an exclusive interview with the Show’s Directors, and a sneak peek at the exhibition floor.

With spring in full swing, many of you are busy planning summer parties and outdoor events. Why not let top venue and agency partners take some of the stress off your hands? We’ve done the research for you and rounded up some of the best venues and suppliers to help bring your plans to life. Our cover star this issue is Kia Oval, one of London’s fastestgrowing meeting and event spaces, offering state-of-the-art facilities with a stunning stadium backdrop. You’ll also find inspiration from South Bank Venues, The Form Room, Radisson, 60 Great Queen Street, and Viva Esprit (pages 44-50).

Now is also the perfect time to lock in your corporate hospitality for the spring and summer season. Whether it’s a VIP experience at a top sporting event or something more unique like a luxury yacht charter or event in the marina, we’ve got you covered with Keith Prowse, Roccabella Yachts, and Tottenham Hotspur. And of course, making sure your execs travel comfortably and stress-free is just as important. Our business travel partners are on hand with greener transport options, seamless city-to-city travel, and reliable airport transfers helping you keep things smooth and hassle-free.

This issue, we also had the privilege of speaking with two incredible EAs, both PA Life Star Awards 2024 winners. Charlotte Colley shares her career insights in our PA Profile (pages 18-19), while Emma Taylor offers her perspective in the PA Life Club section (page 12). Plus, don’t miss our regular features: Ask Abi and Wellness columns for expert advice and How-To guides on mastering public speaking, strategic questioning for EAs, and leveraging AI in job searches.

We hope you enjoy the issue! We’ll be back in May with our summer edition, packed with business travel updates, event news, and previews of The Business Travel Show and The Meetings Show.

Marja-Leena Toseland Editor

Finalists and winners of the PA Life Star Awards 2024

We celebrated the achievements and dedication of the Assistant profession on November 19th at our annual Christmas Party & Star Awards, co-hosted with Maroto at their central London Club. We are thrilled to be able to share the finalists and winners with you here. Huge congratulations to all and very well done…

The PA awards were open to all amazing PAs, EAs, VAs and O ce Managers to enter, or to nominate a fellow Assistant, for free.

The Winners Of The PA Life Star Awards 2024 Are:

PA Star Of The Year

Charlotte Colley, EA, Direct Line Group

This award celebrates the work of one exceptional Assistant over the past year. The winner has made a real impact on their workplace, going above and beyond duty to make processes smoother and their Exec’s life easier.

Congratulations also to our other two finalists:

Jodie Mears, EA, Cohesive Group

Lucy O’Connor, PA, Associated British Foods

Virtual Assistant Star

Lisa Jackson, Founder of Virtually Assistive

As the name suggests, this accolade was awarded to an individual who has shown exceptional application of services to clients.

The other finalists are:

Danielle Armstrong, Founder of Edge EA

Vicki Wilson, Founder of Vicki Admin Fairy

Rising Star

Bianca Nicolae, PA, Imperial Hotels

This category celebrates outstanding Assistants who have been working in the sector for fewer than five years, yet have demonstrated excellence in their approach to their role in supporting their executives and wider teams.

The other finalists are:

Sheha Blair, EA, Rickmansworth School

Stephanie Blackwell, PA, NHBC

Event Organiser Star

Emma Taylor, EA, SLB UK

Is awarded for the Assistant who has shown to be an accomplished event professional behind successful events.

Other finalists:

Eliza Banach, PA, Selfridges & Co

Zoe Lawrence, EA, WTW

Commitment To Wellbeing Star

Alex Van Colle, Team EA, Unbound Advisors

An Assistant who has actively helped their execs, teams and organisations with wellbeing and wellness initiatives, either by introducing projects and programmes, or by managing them.

The other finalists are:

Azar Shariati, Head of HR and Administration, Persia International Bank

Shirley Ruiz, EA, Citi

Project Ninja Star

Jo Sedgwick, PA, De Courcy Alexander

The winner has demonstrated strong project management skills within their organisation by undertaking a project and seen it to a successful completion.

The other finalists are:

Greg Bird, Event Organiser and Project Manager, WTW

PJ Ashiru, PA, Faith Dimensions

PA Life Club Mentor Star

Hannah Houston-Banks, EA, British Associated Foods

We asked our PA Life Club mentees to nominate their mentors whose support and guidance has made a positive impact on the mentee.

Well done to our two other mentor

finalists too:

Hazel Bates, EA, Whirledge & Nott

Lou Cowell, EA, Spotify

Shirley Ruiz, EA, Citi

Awarded to the member of the PA Life Club who has shown strong commitment to supporting the Club by attending events, and engaging with other Club initiatives. We shortlisted five members for this category, simply because we have so many fantastic members, 1500 across the UK, to choose from.

Our other PA Life Club Member Star finalists are:

Hannah Houston-Banks, EA, Associated British Foods

Joanie Su eld, EA, Credit Agricole

Lesley Gabriel, Career EA to C-Suite

Tracey Hoekema, EA,True Scale Carbon

Thank you to the Awards Judges

The judging panel was made up of experienced professionals, who have all worked either as a Senior Assistant themselves, or currently work either in training or recruitment within the industry.

Abigail Jones, Career EA to C-Suite

Emily Mills, Director at eavolve & Lily

Shippen Recruitment

Kathy Soulsby, Founder of Personally Virtual

Marianne Whitlock, Director at Strategic PA Recruitment & Network

Rosemary Parr, Director at Global PA Association

Suzy Sanders, Founder of Alchemy VA

A huge thank you to our Event Partners who made the awards possible

Gold Sponsors:

Blacklane nhow London

Roccabella Yachts

Treat Your Sta

Bronze Sponsors: Belmond Hotel

Carden Park

Strand Palace Hotel

PA Life Club Member Star

Summer IBue

Would you like to feature in our Summer Issue?

Commercial features will include:

The Meetings Show Preview

Business Travel Show Europe Preview

Business Travel

Meetings & Events

Teambuilding

Spotlight on Wales

Hitting desks May 19th!

All my dealings with the team at PA Life were helpful, informative and always very supportive. From the initial conversations with the Media Manager right through to the specs required for the technical implementation, I felt in good hands all the way.

“

Contact

WHAT’S ON…

The PA Show Spring 2025 February 26th & 27th

The PA Show Spring will bring together the largest gathering of executive support professionals in the UK. As the flagship event for PAs, EAs, VAs, and O ce Managers, this two-day experience is packed with opportunities to learn, connect, and explore tools and strategies to excel in your role.

Over 100 exhibitors will be showcasing innovative solutions tailored to support your professional growth. Whether you’re looking for cutting-edge technology,

inspiring venues, or executive travel services, the exhibition is the perfect place to find the solutions you need.

PA Life will be at the show with 22 partners, exhibiting on our largest ever stand. We all look forward to seeing you on our stand B20P.

Complementing the exhibition is a conference programme featuring 50+ CPD-accredited sessions delivered by industry experts.

See our extensive guide to The PA Show Spring 2025 on pages 24 to 42.

London March 4th

Venues of Excellence are delighted to host PA Life Club members at The HAC, situated in the heart of the City of London, where you will be able to meet and network with a selection of the Venues of Excellence member venues.

The historic HAC comprises of three individual venues: Armoury House, a beautiful Georgian manor house with six rooms full of character and period features;

the Artillery Garden, five acres of lush, green lawns; and the Prince Consort Rooms, a large, contemporary space with its own entrance and summer terrace.

You’ll be able to enjoy cocktails upon arrival, a venue tour an informal bu et lunch and networking, with an opportunity to connect and discover a great group of Venues of Excellence member venues.

Hotel, Dorking March 7th & 8th

The stunning and historic Surrey hotel – Wotton House – invites PA Life Club members to a showcase event and an overnight stay on March 7th

We would like to encourage those members with a genuine interest in

viewing venues and hotels outside of London to apply for a place on this FAM Trip.

You’ll be treated to a lunch, teambuilding activity, a gin making masterclass with Silent Pool, a fantastic dinner and an overnight stay with breakfast.

THE HAC,

Wotton House

We are delighted to invite PA Life Club members to an exclusive FAM trip hosted by Corinthia London. This special evening welcomes 10 corporate EAs/PAs to showcase the sophistication, luxury, and beauty of London’s magical grand hotel.

The evening will include a reception with drinks, bowl food, and networking. It’s an ideal opportunity to learn more about how

Corinthia London can elevate corporate events and stays. Corinthia London ideally located just a short walk from the city’s cultural treasures. Known for its timeless elegance and exceptional service, the hotel o ers stunning event spaces, world-class restaurants, luxurious bedrooms, and a tranquil spa. This FAM trip is a fantastic opportunity to experience the hotel’s o erings.

The PA Life / LVL SHOWCASE will return at the stunning Sheraton Grand London Park where you will meet fantastic exhibitors, including the best venues in London and beyond, and have a chance to learn what they have to

o er your event needs and how they can assist you best. It’ll be a relaxed occasion, accompanied by drinks and canapés.

See more and register to attend at venueshowcase. co.uk/home

As a Club member, you have a chance to visit the fantastic event spaces o ered by Warwick Conferences across their three venues. The FAM Trip will include a mid-afternoon arrival with afternoon tea, presentation, Cluego treasure hunt, gin tasting, dinner and an overnight.

Warwick Conferences is dedicated to transforming the way training, events and conferences are run by providing innovative environments and excellent

service. With an impressive range of 300 event and meeting spaces available within three venues, the company is very well positioned to cater to a range of client needs.

Their facilities range from theatres and lecture rooms to outdoor and creative spaces to inspire visitors. Endless possibilities are available for organisers with facilities that inspire and enable delegates to flourish by focusing on wellbeing, enhancing the experience.

Baths, one of the UK’s most exciting venues, is joining forces with PA Life to o er an exclusive event. Hosting the Chanel Exhibition and Events last year has springboarded this venue’s profile.

Here’s your chance to find

out more and see this unique space.

Join us for drinks, street food, live entertainment, and networking on May 15th, 6-9 pm. We will be o ering a discounted rate at a Manchester hotel for those wishing to stay the night.

Warwick Conferences Venues March 24th & 25th

PA Life / London Leading Venues Showcase April 29th

Victoria

Victoria Baths, Manchester May 15th

Corinthia London March 18th

WHAT YOU MISSED…

London Summer Event Show

It was great to see so many familiar faces from the PA community at the energetic and fun London Summer Event Show on February 4th and 5th at 60 Great Queen Street in London. The show kicked o with an event agents’ evening reception and the main day, February 5th, welcomed corporate event buyers looking to gain inspiration for their entire calendar of events with over

150 venues and suppliers showcasing their venues and services to inspire us all to put up fantastic events in 2025. It is known to be an amazing event for networking, an abundance of delicious food and drink, courtesy of the this year’s catering sponsors, Moving Venue, insights from industry leaders, show-stopping entertainment and so many more exciting surprises along the way.

We were invited to one of London’s most iconic landmarks, Central Hall Westminster, to witness the historic elegance with stateof-the-art facilities that o er a stunning backdrop for every type of event.

Our Club members saw all the 23 versatile spaces, stopped to marvel the breathtaking Great Hall with its awe-inspiring dome, while experiencing firsthand the seamless

service and technical expertise that make events at Central Hall Westminster truly exceptional. After a wonderful reception with drinks, delicious canapes and bowl food it was time for the highlight of the evening which was a true multisensory experience. We got to witness one of their Candlelight Concerts, as a talented string ensemble performed Coldplay’s most beloved songs.

The first of the 2025 PA Life Club events took us to beautiful Hampshire on a visit to two stunning hotels. We met on January 24th for a fantastic lunch hosted by The Winchester Hotel, a 10 minute walk from the historic city centre and train station. After a show around of this luxury spa hotel we headed over to its sister property,

The Elvetham Hotel. We had a chance to look around the vast 35-acre estate with roots dating back over 1000 years, and the awardwinning country hotel in Hook before checking into our rooms ahead of the evening programme of drinks followed by a sumptuous three-course dinner in one of the private dining rooms.

Ten of our Club members were treated to a lovely evening on December 5th at the hottest new designer hotel in London – the art’otel Hoxton. The newly opened venue is a great addition to the high-end hospitality scene with plenty of individuality to stand out in the crowd. The art’otel Hoxton o ers fantastic meeting and event space with panoramic views at a vibrant East London neighbourhood, conveniently located next to the City. It’s easy to spot the 26-floor hotel tower as soon as you step out of the Old Street

station. Before you even enter the building, you are welcomed by a large Banksy above the drive-in entrance that leads to a large space, big enough for huge coaches, hence it’s favoured by many a well-known football team as their hotel of choice. There is a second Banksy too – both are over 20 years old and only revealed recently. You’ll see plenty of striking modern art around the building as you’d expect, including the lobby and stairwell’s Lichtensteininspired pop art. The bedrooms enjoy their share of interesting pieces too.

Lunch at The Winchester Hotel followed by an overnight stay at The Elvetham Hotel in Hampshire

An evening with a Candlelight Concert at Central Hall Westminster

art’otel Hoxton o ered hospitality with panoramic views

The festive party of the season: PA Life Christmas Party & Star Awards 2024

Our Christmas Party & Star Awards 2024 was once again a huge success and a highlight in PA Life’s calendar. We celebrated with 200 Assistants and our supplier partners on November 19th. This year’s party was an event to remember, thanks to our fantastic co-host Maroto. This Brazilian-themed London nightspot made an ideal venue for a festive party. The dynamic spaces—from

the vibrant Lounge Club to the sophisticated Restaurant – work well for corporate events or celebrations, and o er exceptional food, music and ambiance for every occasion.

10 PA Life Club members were invited to dine at the new BAO City restaurant on November 13th to indulge in delicious Taiwanese cuisine and to see what might just be the most authentic Asian karaoke rooms in the capital. We didn’t brave the mike but enjoyed welcome drinks in the smaller of the two karaoke rooms – a very smart setting that can also hosts private dinners for up to 12 people. Our hosts Emily and Nicole from BAO London told us what makes BAO City a great choice for anyone based in the Square Mile as a private hire event

We also had entertainment to match the party theme perfectly with amazing Latin dancers and a fantastic singer-songwriter, brought to us by Just Talent Entertainment. in Anna’s Tearoom, named after the Duchess of Bedford who’s credited to inventing the tradition of afternoon tea in the late 1840s.

The Distinct Group were delighted to have PA Life Club members join them on November 14th & 15th at their two beautiful hotels, The Bedford Swan Hotel & Thermal Spa in Bedford and Hotel Cromwell in Stevenage Old Town. The FAM Trip started with welcome treats at The Bedford Swan Hotel & Thermal Spa, and we moved on to indulge in a session in the hotel’s thermal spa, followed by Afternoon Tea

Next in the itinerary was a visit to the historic Hotel Cromwell, based along the High Street of vibrant Stevenage Old Town. After free time to explore, a private dinner was hosted in their elegant Bourchier Suite followed by an overnight stay and breakfast. and social gathering venue. A lively and fun atmosphere is guaranteed with the help of the great team and karaoke as entertainment.

BAO is named after the traditional steamed bun – a Taiwanese street food staple that’s also served in Xiao Chi houses, the late-night grill culture of Tokyo and Taipei, and noodle shops in Taiwan.

BAO London restaurants have taken inspiration from this, resulting in its inventive takes on the classic Taiwanese fl avours. We enjoyed a fantastic feast of di erent Asian dishes served with delicious cocktails.

Escape to the Aire Ancient Baths London

On the evening of November 12th, a group of our Club members escaped the cold and the busy central London to embrace total tranquillity at a truly unique spa experience at AIRE, Ancient Baths London.

We were welcomed at the beautiful town house on Robert Street in Covent Garden by the AIRE Site Director, Colin Shaw. It’s a former home of JM Barrie, the author of Peter Pan, and the first edition of the book is on display at the reception. The philosophy

of AIRE Ancient Baths has been inspired by the bathing traditions of ancient civilisations, which is very much evident throughout the seven candle-lit spa rooms on the lower ground floor. There are baths of varying temperatures, including the toasty Caldarium, the cold Frigidarium, the jet bath Balneum, the peppermintscented Vaporium or the Flotarium, with water as salty as the Dead Sea, allowing you to float in perfect peace. A strict no phones allowed policy is adhered to.

The Bedford Swan Hotel & Thermal Spa and Hotel Cromwell

Dinner at BAO City

WORK & LIFE

Emma Taylor

EA & Event Planner, SLB

Congratulations for winning the Event Organiser Star Award 2024 at the PA Life Star Awards!

What does a professional recognition such as this mean to you?

Thank you so much! Professional recognition like this is both humbling and empowering. It signifies that the passion and dedication I bring to my work have made a meaningful di erence. This award inspires me to uphold the high standards I set for myself while also serving as a reminder of the responsibility I have to mentor and uplift others around me.

What side of your dual role of an EA and Event Organiser do you enjoy most?

And what’s most challenging?

I genuinely enjoy the diversity and dynamic nature of both roles. As an Event Organiser, I find immense joy in creating memorable experiences. My role as an EA allows me to engage in strategic problem-solving, build strong relationships with key stakeholders, and ensure the seamless functioning of day-to-day operations.

The most challenging aspect is managing competing priorities as each role demands a high level of focus. I’ve developed e ective time management strategies and rely on strong organisational systems to help me.

You are a seasoned event organiser. Is there an event that you are really proud of?

“Focus on progress, not perfection

One event that stands out is a charity gala I organised to support mental health awareness.

We designed the event with a focus on storytelling, using art installations and personal testimonials to create a powerful connection between the cause and the attendees. The evening included a live auction, a performance by a renowned artist, and a panel discussion featuring mental health professionals.

We exceeded our fundraising goals and created a safe space for conversations that can often be di cult to have, breaking down stigma and fostering understanding.

What’s the best advice you’ve been given, and do you have a favourite quote?

Focus on progress, not perfection. While attention to detail is crucial, it’s equally important to stay adaptable and maintain momentum.

My favourite quote is by Maya Angelou: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Do you have any recommendations for personal development books or

professional courses?

The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle.

The 5 AM Club: Own Your Morning. Elevate Your Life. by Robin Sharma.

LinkedIn Learning o ers great courses, from mastering Microsoft O ce tools to improving negotiation and project management skills, and they are tailored to our roles.

Who inspires you?

The legendary Tina Turner. Despite facing immense challenges she reinvented herself and rose to become one of the most iconic performers in music history.

Podcasts such as Jay Shetty, Rich Roll, High Performance, Diary of a CEO and Mel Robins give me daily inspiration.

What do you enjoy doing in your spare time?

I love exploring new places, cultures, and wildlife through travel. When I’m in the mood for something introspective, I turn to hot yoga and meditation.

Living by the sea in Brighton & Hove is a true blessing, and I take full advantage of it by going sea swimming or take a beach sauna followed by an ice bath.

Connect with Emma on linkedin.com/ in/emma-taylor

Questions a Strategic Executive Assistant should ask!

Who better to help EAs and PAs in their quest to be more strategic than Adam Fidler, author of The Strategic Executive Assistant™, one of his best-selling programmes. As Adam explains, being strategic starts by asking the right questions…

Firstly, I encourage all EAs and PAs to ask lots of open-ended questions.

Open-ended questions open the EA’s minds to ‘something bigger’ and also show their Executive that they want to understand the bigger picture, and are interested in learning. For instance, if an EA only ever asks their boss the basics, such as “Do you want the table booking for 12:30 or 1:00pm” they reinforce a secretarial and transactional mindset.

Those questions might need asking, but let’s compare that sort of question with something more open, such as, “Tell me your objective?” or ‘Why do you think that?”. Immediately, these questions demonstrate self-awareness and a desire to understanding more than the routine aspects of the job.

Secondly, EAs need to ensure they ask three key questions to tap into their Executive’s goals and aspirations.

At Adam Fidler Academy, we call this the 3x3x3 approach, and it’s about an EA asking their boss the following:

What are your three top goals for

your department this quarter/this year?”

What are the company’s top three goals for this quarter/ year?

“You may have the skill, but do you have the will?

What are your top three personal objectives this quarter/this year?

Understanding the above will enable the EA to link into the company or department objectives and their manager’s personal aspirations. They also demonstrate an ability to think not only about their business-as-usual activities, but also the vision and strategy their boss is responsible for.

Thirdly, a strategic EA needs to demonstrate what is known as ‘learning agility’.

This means that the EA shows they are open to new ideas and new ways of working and collaborating. Even Assitants who have been with the firm or in their role for a long time still have something new to learn. Ask, “How can I improve this?” Or, “Is this the best way

to get the job done?” These questions are more self-reflective, but will help you see beyond the situation, seek alternative ways of working and different perspectives.

Being ‘strategic’ isn’t just the responsibility of a leader or manager. Everyone, including the EA, can foster an approach to their job which is more about the bigger picture. But, it takes time. As I say to many EAs: you may have the skill, but do you have the will? In other words, can you be bothered to be strategic? Being curious is a great way to show you’re interested, engaged or passionate about your job.

For more information on The Strategic Executive Assistant™ programme, and other courses, please see: adamfidler.academy

Top workplace wellness trends in 2025

Wellbeing has emerged as a critical priority in today’s workplaces. Companies are embracing innovative tools and strategies to build healthier, more resilient teams. Mesi Balog, Workplace Wellbeing Consultant and founder of Treat Your Sta , discusses what’s shaping workplace wellbeing today. These actionable insights could help EAs and PAs to build strategies around these trends and start implementing them...

1. AI - Unmissable wellbeing tools for work

I recently came across Breathhh –nicknamed as the “Workplace Wellbeing Companion”. This Chrome extension monitors your patterns of interaction with your browser and suggests mental health exercises at appropriate moments to help relieve stress and stay active.

I’m genuinely a fan of tech and AI – at the same time I believe that positive human to human interactions will always have a much bigger impact on our overall wellbeing. Tools can remind us to take regular breaks, but if we don’t have psychological safety at the workplace and don’t feel we can speak up about issues to our managers – we won’t go far with AI tools.

The real power of AI platforms is in personalised support. They can help detect burnout risks, provide mental health resources and fitness plans.

Key Strategies:

1. Educate your teams on AI to avoid anxiety and fear amongst employees. Invite AI Experts to explain benefits of using AI tools at work.

2. Conduct frequent surveys: Gather anonymous employee feedback on engagement, stress levels and to track satisfaction to pinpoint areas for improvement.

3. Adopt personalised AI tools: Leverage apps that deliver tailored wellness recommendations based on employee data.

“For every £1 invested in mental health interventions businesses see a £4 return through reduced absenteeism, presenteeism and turnover.

2. Mental health - the rising need for trained leaders Mental health is now a cornerstone of workplace wellness. In 2025, UK companies are taking proactive measures, including on-demand counselling services, formal mental health days, and targeted manager training to address mental health challenges early. The economic benefits of these initiatives are significant. For every £1 invested in mental health interventions, businesses see a £4 return through reduced absenteeism, presenteeism, and turnover (study by Deloitte).

Key Strategies:

1. Invest in leadership training: Equip managers with mental health first aid training and emotional intelligence skills.

2. Develop mental health ambassadors: Establish dedicated advocates within teams to promote mental health awareness.

3. Encourage open dialogue: Foster a culture where employees feel safe

discussing their mental health without fear of judgment.

3. Burnout and digital fatigue: nophone zones and digital detox Employees value autonomy, and organisations are adapting to meet this demand. With remote and hybrid work on the rise, digital fatigue is a growing concern, environments and policies to help employees disconnect and recharge are needed.

Key Strategies:

1. Implement dynamic work policies: Normalise options for remote or flexible schedules tailored to individual needs.

2. Establish no-phone zones: Create spaces in the o ce where employees can relax without digital distractions.

3. Promote digital detox hours and days: Encourage periodic breaks from technology to reset and recharge. When it comes to a team get-away, choose a fun outdoor wellbeing activity.

treatyoursta .co.uk

How to use AI to enhance your job applications

In recent years, Artificial Intelligence (AI) has been aiding industries and businesses in providing innovative, time-saving solutions to a number of common, yet di cult tasks. However, jobseekers can also benefit from using AI software and programmes. Tom Leatham from SecsintheCity, the UK’s only specialist job site for Personal Assistants, advises how PAs and EAs could use AI to enhance their applications…

Here are some of the ways that AI may be used in your job search...

Improving use of language

AI programmes can help to tailor your CV and cover letters for specific jobs. Certain programmes analyse the language used in your writing and o er suggestions as to how to adopt a more professional or friendly tone, something that’s undeniably important when applying for PA or EA jobs.

Furthermore, other programmes can examine a given vacancy’s job description and then rewrite your CV and cover letter, highlighting your skills, experience and how you match the requirements of the job.

Providing insight

AI can look at public data on the given company and provide insights into their needs and expectations, which will undoubtedly become useful during the interview process. In being able to prove that you understand the culture of the company when being asked why you want to work there, you will stand out from other applicants who might not be as well-versed in the outlook and demands of the business.

Getting past ATS

In terms of the recruitment process, many businesses use Applicant Tracking Systems, or ATS, to filter out any unsuitable applications.

For instance, CVs and cover letters that do not contain keywords associated with the job will be filtered out as soon as the application is submitted, even if the applicant is a skilled candidate with proven experience as a PA or EA. With that in mind, using AI as an applicant can help to correctly use keywords in CVs and cover letters, thus increasing the

chances of making it through the initial filtering stage.

Keep it human

However, while AI is undoubtedly a tool that can be utilised to great benefit for a jobseeker, it can also have some drawbacks. Like most writing produced by an AI programme, cover letters and CVs that are completely artificiallymade often lack the personal touch and context that can make an application really stand out.

Just as AI programmes can struggle to

convey a human touch, so too can they find it di cult to understand the finite details of a job description or application. Relying on generic language and broad contexts goes only so far, need for highquality input from the user is a further limitation of the machine and a triumph for the human being.

After successfully using AI tools and programmes to enhance your CV and cover letters, all that’s left to do is apply.

You can search for the latest PA and EA jobs across a range of industries on secsinthecity.co.uk

Mastering public speaking

Even the confident amongst us can feel anxious when asked to do public speaking. Perhaps you have to give a presentation to your team, or put forward your point of view during a meeting. Whatever the situation, it is possible to develop your skills and confidence. Anthony Garvey, Toastmasters International 2023 UK Public Speaking Champion, has easy to implement tips to help you present well…

Visualise a successful outcome

Imagine the audience reacting positively, see them smiling and nodding encouragingly and run that image through your head a few times before you begin to speak. If it is a live presentation, turn up at the venue early and greet people as they come in. During your presentation, look for the positive faces who are wishing you well as you are speaking.

Record your conversation

Use your phone and record one of your practice sessions. Watch it back and check your content, your body language and your eye contact. If there are elements you need to improve on, change them. If you are presenting online, practice in front of a mirror. Facial reactions are really important on the small screen, so keep your expressions in check. Record the actual session too, so you can review it afterwards. And

remember, the more you practice, the better you get!

Don’t forget to pause

“Volunteer to chair meetings, sit on committees and speak up at work

Take the time to pause when you say something really important in your presentation. And look around the room to ensure the audience is getting the message. Ask yourself what single sentence you would like the attendees to take away and remember from your presentation and make sure you focus on getting it across effectively. Repetition is good here.

Volunteer to speak

Take every opportunity you can to practice and improve your public speaking and presenting skills. Volunteer to chair meetings, sit on committees, and speak up at work. Whether you enjoy speaking in public or not, the way to improve it is to do more of it.

Prepare for questions

If you are going to answer questions, then anticipate what the questions might be and prepare some good answers, and practice and refine the answers with a trusted colleague.

Toastmasters International is a notfor-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management.

To find your nearest Toastmasters club, visit toastmasters.org

Workplace 2025: How assistants move the needle on gender equity & respect

Can you imagine a workplace where assistants of all ages and ethnicity work together in mutual respect, partnership, and collaboration? And then imagine that they are equipped with realistic strategies for approaching any challenge with a minimum of conflict. If you can’t imagine it, Bonnie Low-Kramen wants to help us

understand what may be preventing it from happening...

Hard Truth #1: The way we are socialised as young girls hurts women

As young girls, many of us received deeply embedded socialisation which tells us to “know your place” and taught us to view other women as competition and adversaries rather than allies and collaborators. Too often, a woman’s default behaviour is to be defensive and suspicious towards other women. These destructive and self-sabotaging behaviours hold women back.

How can women solve this?

Since you can’t be what you cannot see, women benefit from having positive female role models from whom they can learn a different way of behaving. When a female executive or peer speaks up in an effective way about an important issue, other women in the company can go out of their way to give her positive reinforcement. Find a way to speak up privately, publicly, and/or in writing.

Hard Truth #2: The Double Standard is still real

Men can say things that women cannot. Men can dress in ways that women cannot. Men are allowed much more leeway with mistakes than women. Women are much harsher with each other than they are with men.

How can women solve this?

Awareness, empathy, and accountability are critical to addressing this challenge and leaders need to be on board.

“You may not realise it, but that comment is inappropriate and offensive.”

Hard Truth #3: The perception of assistants is burdened with disrespectful

stereotypes from the decades past. True equality and gender equity will only happen when men see the value in it. Men in the office still expect female assistants to make coffee, deliver lunch, and clean up the conference room when lunch is over. Job descriptions of assistants are obsolete and there is great confusion and misinformation about the level of responsibilities that assistants actually hold, and therefore, salaries do not match.

How can assistants help to solve this?

In 2025, it’s time for honest conversations between leaders, HR, and assistants about the true value to companies that the administrative staff brings. Questions to be asked and answered are;

• What is the future of the role in our company?

• What is the career progression for the role and how does training fit into that plan?

• What is the salary plan for the role?

To the future

In order for real change to occur, senior leadership in companies need to decide that supporting female staff is a priority and to advertise their stance.

About the writer

Bonnie Low-Kramen is an American TEDx speaker, teacher, author and a strong advocate for assistants and women. This page includes material from her book Staff Matters, chpt 16 ‘Sex’ Her views are not necessarily held by PA Life.

bonnie@bonnielowkramen.com

Charlotte Colley

Senior Executive Assistant to the CEO, Pension Protection Fund

Charlotte is described by her former boss as a game-changer, someone who goes above and beyond, consistently with incredible attention to detail and careful consideration. She is curious, wanting to learn, always looking for new skills and knowledge, bringing fresh ideas and energy to work and has a real drive to innovate to keep ahead of the curve. These accolades also won her the top prize at PA Life Star Awards in 2024…

Congratulations for being awarded the PA of the Year Star 2024! What does winning an award such as this mean to you?

Winning this award feels like getting a gold star in school, but on a far grander scale. It’s a huge honour and a wonderful recognition (by my previous boss) of the hard work I’ve put into my role. It’s like the Oscars of the administrative support world, and I’m thrilled to have the trophy on my desk.

What led you to become an executive support professional and to reach your senior EA role?

I’ve had quite a “wiggly” career path. I’ve worked in hospitality, sales, the NHS, non-profits, and even airlines. Each role taught me something new and helped me build a strong set of transferable skills. Across all industries and roles, I’ve always had a keen eye for improving processes and building relationships. In this job, you have to be a people person above all else. The thing that has gained me the most opportunities is being present, making connections with people face-to-face, and

putting myself forward for things, even when they seem challenging. Thinking outside the box and maintaining a creative, open mindset can go a long way in any job.

How do you stay at the top of your game?

Staying at the top of my game is a mix of professional development and personal well-being. I attend industry conferences and keep up to date with all the usual newsletters, but I find that networking has been the best way to stay ahead. Sharing knowledge and best practices with others firsthand is invaluable. I’ve always been someone who prefers to share rather than keep my “homework” close to my chest.

You never know where that next introduction might lead you or what you might learn. On the personal side, walking my two poodles and crocheting blankets for charity are my go-to activities to stay grounded and focused.

And let’s not forget the occasional Netflix binge for that all important balance!

“ This experience taught me the importance of stepping out of your comfort zone and taking on challenges that allow you to demonstrate your skills and leadership abilities. And it got me the promotion to EA

What advice would you give for an assistant wanting to advance their career by transitioning from PA to EA?

Seize every opportunity to show what you’re capable of. When I was a PA at Virgin Atlantic, I had a fantastic opportunity to host 13 of our bankers on a press flight to New York on our first A350 aircraft. It was a huge project, and I had to step up and be a big voice in the room without being a bull in a china shop essentially, influencing without authority. Taking on this project required bravery and confidence. I had to manage complex logistics, coordinate with various teams, and ensure everything went smoothly.

It showed me the importance of stepping out of your comfort zone and taking on challenges that allow you to demonstrate your skills and leadership abilities. And it got me the promotion to EA.

So, my advice is to be proactive and take on projects that stretch your capabilities. Build strong relationships, communicate effectively, and always be ready to step up when opportunities arise. By doing so, you’ll not only gain valuable experience but also show others that you’re ready for the next level.

What makes a great assistant today?

Gone are the days of just looking after diaries, travel, and minute-taking. Our roles are so dynamic now, and those who strive to be strategic partners to their executives are the ones who truly stand out. It’s all in the little things, like understanding the context of requests coming in and reading everything that lands in their inbox as well as their sent items. This is the first thing I tell anyone looking for ways to level up.

Building strong relationships with key stakeholders and embracing new technology and ways of working are also crucial. A great Assistant today is proactive, adaptable, and always looking for ways to add value. They anticipate needs, think ahead, and are always ready to tackle new challenges. By being a strategic partner, you not only support your executive but also contribute to the overall success of the organisation.

How do you see the future of the assistant role and how can assistants ensure career success?

The future of the assistant role is incredibly exciting and dynamic. As technology continues to evolve, so too will our roles. Embrace technology like it’s your new best friend and stay curious. Don’t be afraid to ask why and how, the more you learn about your organisation, the better placed you are to make proactive decisions on behalf of your executive.

What’s the best advice you’ve been given and by whom?

The best advice I’ve been given is to go slower to go further and faster.” This gem of wisdom given to me by my previous Boss, reminds me to take my time and really understand what I’m doing before diving in headfirst. By being thoughtful and deliberate in my approach, I can avoid mistakes, setbacks, and particularly miscommunications that might happen if I rush through tasks. It’s like the tortoise and the hare—slow and steady wins the race! This advice has been invaluable in helping me achieve long-term success and maintain a steady, sustainable pace in my career.

What are your favourite things to do and places to visit in London?

Ask anyone I know and they will tell you how much I love food and finding new restaurants to try. From fancy Michelin starred numbers to strange pop-up places. I love trying new and interesting places (or to send my Exec).

Where do you most like to send your execs for a business lunch or dinner in London?

Our London office is in the City so Borough Market is my go-to for dining options. The Wolsley City is close by and easy for breakfast, Bancone is a great shout for a light Italian lunch and Hawksmoor for a really nice dinner. The Ned is always fun for quick drinks after work…I’m lucky to have so many options on our doorstep.

You can connect with Charlotte on LinkedIn linkedin.com/in/charlotte-colley

Elevating Corporate Hospitality: unmissable experiences for spring & summer 2025

As we look ahead to the warmer months of 2025, corporate hospitality in the UK is set to reach new heights. With businesses increasingly prioritising meaningful connections, employee engagement, and client relationships, the demand for premium hospitality experiences is stronger than ever...

Spring and summer bring a wealth of opportunities to entertain clients, reward employees, and foster stronger business relationships in stunning settings. Prestigious sporting venues provide great hospitality packages with world-class entertainment. Meanwhile, outdoor festivals, high-profile concerts, and fine dining experiences continue to be popular choices for impressing clients and

colleagues alike. And if you are looking for something a little different then hosting on a super yacht would tick the box.

With sustainability and corporate social responsibility taking centre stage, many organisations are now seeking hospitality experiences that align with their values. Eco-friendly venues, locally sourced catering, and carbonneutral event planning are just some of the ways businesses

are making their corporate hospitality experiences more sustainable. As the industry evolves, there’s also a growing focus on well-being, with mindfulness retreats, wellness-focused away days, and outdoor adventure experiences are becoming increasingly sought-after options.

For Executive and Personal Assistants tasked with planning high-calibre events, staying informed about the

latest trends and best venues is essential.

Whether it’s an intimate gathering of top clients, a large-scale summer party, or a VIP sports experience, corporate hospitality in 2025 is all about creating memorable moments that leave a lasting impact. With an ever-expanding range of options, the UK continues to be one of the world’s leading destinations for corporate events and hospitality.

The award-winning Tottenham Hotspur Stadium is UK’s most technologically advanced stadium and venue. Home of Tottenham Hotspur Football Club, The NFL and a diverse range of stunning and unique venue spaces, we can offer you maximum choice and flexibility for your next event.

Our stadium can accommodate anywhere from 10 to 10,000 guests. Whatever the style and size of your event, we will work with you to choose which of our

facilities is best suited to meet your needs and make it an occasion to remember.

Many of our spaces can be set up in the style of your choosing so whether you’re looking to entertain clients over a drinks reception, sit-

down dinner, or you host colleagues at a sales launch, it’s no problem.

You can relax in the knowledge that our dedicated team will go that extra mile to ensure that you, and your guests, enjoy a memorable

experience from start to finish.

Contact our award-winning sales team: events@tottenhamhotspur. com | tottenhamhotspur stadium.com/venue-hire

Tottenham Hotspur Stadium

Charter Your Private Yacht with Roccabella Yachts

Test Match Series | Wed 2 - Sun 6 July 2025

England v India

Keith Prowse

Tailored experiences for every client

At Keith Prowse, we understand that corporate hospitality needs vary. Whether you’re entertaining clients, rewarding employees, or hosting a corporate event, we offer a range of bespoke packages to suit every requirement:

Formal Fine Dining: For those seeking a sophisticated experience, enjoy exquisite cuisine and exceptional service in a private suite with stunning views of the pitch. Perfect for impressing high-profile clients or hosting important meetings in a prestigious setting.

Casual and Relaxed: For a more informal event, opt for a relaxed atmosphere with casual dining options,

ensuring your guests enjoy the action in comfort and style. Ideal for fostering team bonding or casual networking.

Keith Prowse’s corporate hospitality packages offer more than just tickets; they provide an elevated experience designed to impress.

Exclusive Access: VIP

seating and access to premium hospitality areas, offering the best views of the match.

Exceptional Dining: Treat your guests to exquisite gourmet meals and beverages throughout the day, delivered with impeccable service.

Dedicated Service: Our team ensures every aspect of your event runs smoothly

allowing you to focus on networking with your clients. Looking to offer your clients or team an unforgettable summer experience? The England v India Test Match at Edgbaston Stadium, July 2nd to 6th, is the perfect opportunity to combine top-tier cricketing action with premium hospitality. keithprowse.co.uk

Roccabella Yachts

Mixing business with leisure on a superyacht

Corporate hospitality on yachts offers a blend of exclusivity, luxury, and personalised experiences, making it the perfect choice for high-profile business events. Roccabella Yachts provide an elegant setting for client entertainment, executive getaways, or teambuilding activities, with the

added allure of iconic global events like the Monaco Grand Prix, Cannes Film Festival, or Abu Dhabi Grand Prix as a backdrop to the exclusive clientele.

Hosting on a yacht during these prestigious events elevates the experience to a new level. Imagine networking with clients while enjoying prime views of Formula 1 races from a yacht’s deck or holding meetings in the luxurious

interiors of a superyacht anchored off Cannes during the film festival. These unique venues offer unparalleled access to the excitement of the events while maintaining privacy and exclusivity for guests.

With gourmet catering, cutting-edge entertainment systems, and spacious outdoor and indoor areas, yachts are ideal for formal gatherings or relaxed socializing. Activities like water

sports or sunset cruises can also be incorporated into the itinerary, offering a dynamic mix of business and leisure. Whether cruising the French Riviera or docked at Yas Marina, corporate yacht hospitality ensures unforgettable experiences that showcase your brand’s sophistication and leave a lasting impression on clients and colleagues alike. info@roccabellayachts.com roccabellayachts.com

Step into the ultimate event for Executive Support Professionals – The PA Show Spring 2025

Get ready to join the UK’s largest gathering of PAs, EAs, VAs, and O ce Managers at The PA Show Spring 2025, taking place on February 26th and 27th at Excel London. For over a decade, this vibrant event has been the go-to destination for executive support professionals looking to sharpen their skills, connect with peers, and discover cutting-edge solutions...

PECTACULAR

Unlock Exceptional Event Experiences with

Discover the UK’s premier event venues, where quality, diversity, and excellence converge to create unforgettable experiences.

The leading collection

Excellent Venue Solutions

Free Expert Venue Finding Service. Fast, professional, and tailored to your needs.

50+ Independent Venues

Carefully selected to deliver outstanding results for conferences, training, and events.

Customer-Centric Approach

Our team is dedicated to making your event seamless and stress-free.

Delegate Experience Focused

We prioritise the comfort and satisfaction of your attendees.

Flexible Terms & Contracts

Tailored solutions to meet your specific requirements.

UK-Wide & Beyond Venue Sourcing

We help you find the ideal location, wherever you need it.

Hotels curated by artists, adored by art lovers

AMSTERDAM BERLIN COLOGNE LONDON ROME ZAGREB

Over three decades ago, our shared love for food and hospitality brought us together around a kitchen table. Today, that passion continues to drive us as we craft events that leave lasting memories. With the finest produce, breathtaking venues, and a dedicated team, we create unforgettable experiences. From imaginative menus to unparalleled service, we go the extra mile to exceed expectations. Join us on a journey of exceptional moments and lasting impressions. T:

REMARKABLE SPACES.

EVENTS.

Looking for a space that inspires, impresses, and delivers? Ministry Venues offers two unique locations in London, designed to elevate every corporate event.

At Ministry of Sound, you'll find a space that makes an impact, complete with a fully customisable dynamic lighting rig, industry-leading sound systems, and room for up to 1,500 guests. From product launches and conferences to end-of-year celebrations, it's where bold ideas come to life.

Over at The Ministry, our boutique venue is perfect for team workshops, strategy days, and creative brainstorming sessions. With nine stylish spaces, a beautifully designed bar, and an in-house team ready to assist, we'll help you craft an event that's as polished as your brand. With our expertise and your vision, the possibilities are endless.

TEAM BUILDING EXPERIENCES

Come for a unique team building experience to reward your team. Our locations across Scotland (Perthshire, Scottish Borders and the West Highlands) are surrounded by fresh air and stunning landscapes. Our unique activities will bond your teams together and leave them with incredible lasting memories.

DAY PACKAGE

from £95pp includes:

Half day meeting with refreshment breaks, lunch and a two hour team building activity with our onsite team. Get in touch with business.development@crieffhydro.com to arrange a visit and get a free taster activity such as alpaca trekking or walking trail.

Quote CHLife25 when you enquire.

WHY NOT STAY OVER?

Accommodation prices from £155 per person including breakfast

Rates are a from price and subject to final attendee numbers and availability.

PA Life & Partners at The PA Show Spring 2025

We are excited to announce the PA Life & Partners joining us at The PA Show Spring 2025 on February 26th & 27th. You will be able to meet a fantastic line-up of our supplier partners who are joining us on our stand B20P - the biggest we’ve exhibited with to date…

Let’s hear from our Show Partners...

art’otel London Hoxton recently launched 10 Creative Rooms on our 24th floor. These dynamic spaces can accommodate up to 300 guests, offering flexibility for board meetings, conferences, and celebrations. The rooms can be hired individually, as a combination or opened out completely and boast panoramic views of London’s iconic skyline.

ATPI are thrilled to attend The PA Show for the first time and connect with people who share our commitment to excellence. As a proactive travel management company with over 100 years of experience, we pride ourselves on providing industry-leading customer service, advanced technology, and tailored end-to-end booking solutions.

BWH Hotels in Great Britain offer over 240 locations, ideal for business and MICE. We provide diverse meeting options, expert planning advice, and personalised service through our Venues Desk. Each property is independently owned, ensuring unique and tailored experiences for all guests.

With over 30 years of experience in delivering exceptional events, Bovingdons is passionate about creating bespoke catering for wedding, private and corporate events that are both meaningful and memorable.

James Dow, London general manager for Blacklane: We’re excited to meet our executive support colleagues at the Show, the first one for us. and understand their needs to make their busy roles easier. Our dedicated account managers will be on hand to showcase

Blacklane’s easy booking and invoicing tools, and look forward to learning where our reliable chauffeur by-thehour, city-to-city, in-city and airport transfer services can help you to ensure productive executive travel in comfort.

Julia Green, Head of Conferences & Events at Center Parcs: We offer a truly unique setting where business meets wellbeing. Our recent updates, including the private hire of Aqua Sana Spa for delegates at Woburn Forest and Sherwood Forest and the addition of our outdoor space; “The Forest Courtyard’ at Sherwood Forest, provide even more opportunities to unwind and connect with nature.

Kia Oval We are one of London’s fastestgrowing meeting and event spaces, offering state-of-the-art facilities with a stunning stadium backdrop.

Global Venue Finding and Destination Recommendation

By Specialist Search Experts

Church House Westminster is proud to announce the launch of “Recognition Mondays”, a new initiative to support UK registered charities. Every Monday, eligible charities can enjoy more accessible rates for gala dinners and award ceremonies, providing these deserving organisations with the opportunity to celebrate their impactful work in a setting that reflects their importance. We look forward to seeing you at the Show!

We’re thrilled to be attending the PA Show this year, where we’ll be showcasing Crieff Hydro Family of Hotels and our commitment to delivering exceptional experiences.

Our seven hotels across Scotland, from Perthshire and Peebles to the stunning Glencoe, have a wide range of spaces, activities, and event support on offer. We look forward to connecting with fellow professionals and showing them how we can meet their business needs.

Eurostar offer routes to 28 destinations across the UK, France, Belgium, the Netherlands, and Germany, but did you know clients can hire an Exclusive Coach? We offer unique onboard experiences hosted by an expert and each one has a different theme that’s inspired by Eurostar’s most popular

destinations. These include gin and cheese tasting, an introduction to the history of art, and the inside track on rugby.

Join us at the Show to discuss how to manage your company’s travel with Eurostar for Business and to discover our free, online portal for booking, managing trips and tracking your spend.

Evolution International‘s venue and destination specialist search team continues to explore the globe to unearth new hotels and venue openings, revisit your old favourites and discover exciting destinations for your live events, such as the lush Madeiran landscape in the West and the mountainous splendour of Oman in the East. We’ve checked out new opportunities in the UK and Continental Europe too. Wherever you are considering for your next event, we’ve got it covered.

At FREENOW for Business, we understand the vital role Personal Assistants and Executive Assistants play in keeping businesses running smoothly. Our app is designed to simplify your workday, offering a seamless solution for booking and managing corporate travel. Whether it’s organising transport for executives, scheduling group trips, or handling last-minute changes, FREENOW

for Business puts you in control. With features like transparent expense tracking and tailored reporting, we save you time and reduce stress.

Ministry Venues hosts extraordinary events at two iconic locations: The Ministry and Ministry of Sound. With exciting upgrades, like the UK’s largest kinetic lighting rig launched last year, and more innovations on the way, we’re redefining what’s possible for your events. Visit us at the show to discover how our spaces can elevate your next corporate gathering, wedding, or creative production. Let’s bring your vision to life!

Located in one of London’s most creative districts, Shoreditch, nhow London is a four-star boutique hotel blending bold design with British storytelling. Designed by James Soane of Project Orange, it’s a vibrant hub for city explorers and business travellers alike. Guests are welcomed by an eye-catching Big Ben rocket, Alice in Wonderland-inspired hallways, and 190 uniquely styled rooms.

The Guilty London restaurant offers bold international cuisine and lively entertainment. Meeting spaces, including the Visual Lab for hybrid events, cater to creative and corporate gatherings.

Unmatched versatility in the heart of London - spaces designed to inspire and adapt to every vision. Every event deserves to be extraordinary - Novotel London West makes it happen.

At Novotel London West, we’re excited to showcase our unique facilities as one of London’s go-to venues – 40 spaces, endless possibilities. Our expert team make every detail seamless , so your vision becomes reality.

We also look forward to connecting and engaging with our industry peers, whilst gaining valuable insights into emerging trends. We want visitors to leave inspired by our o ering and ready to collaborate with us for their next big occasion.

For more than two decades, Quatreus has been leading the UK in reusable event & exhibition services. Reducing waste is increasingly vital for our planet. Keeping costs under control is important too – so rather than forever renting, our customers own their re-usable kit (framework & panels, demo pods, furniture and AV). We just store it and deploy it for them. If you are exhibiting or holding multiple events throughout the year, our model reduces waste, costs and time – and the savings can be significant.

Swingers is the crazy golf club In our humble opinion we’ve created two of the coolest crazy golf joints in town. But don’t take our word for it. Come and visit us on the stand and find out more.

Tewkesbury Park Resort is a family owned and independent hotel, and

proud to stand out from the crowd of ordinary! We have meeting areas that o er a ‘wow’ reaction when your guests arrive. Think stunning Cotswold’s views, plus areas that inspire and induce creative thinking.

Wrap around terrace with wood-fired pizza oven and BBQ o ers the alfresco dining, brain food snacks and locally inspired delicious lunches. As well as 93 top notch bedrooms and ample leisure facilities. Our 10 acres of ‘Medieval Meadow’ provides the perfect land for motorised activities, or country pursuits. All o ered from our team building company O Limits.

Pop by and speak to the Venues of Excellence team to hear about our free ‘Excellent Event Solutions’ giving you access to our experienced event professionals to source your venues in the UK and beyond. Representing over 50 independent venues in the UK, we’ll share the latest news on our members and all the benefits from choosing Venues of Excellence as your partner for meetings and events.

Wotton House, The Milner York and The Leeds Metropole are excited to be showcasing all our new product updates and services to the wonderful PA Life community. With cutting edge video footage and new packages to share we look forward to welcoming the attendees of the PA show to our stand B20P.

Visit our stand B20P for a chance of winning fantastic prizes!

• A Forest Spa Day for 2 at Center Parcs

• One night’s stay for two, with breakfast at art’otel Hoxton.

• Day meeting in Tewkesbury Park’s Duke of Gloucester Suite for up to 10. Includes co ee breaks and twocourse lunch. Plus an afternoon of golf for any golfer within the group.

• A two-night break for two with breakfast at The Riverside, WorldHotels Distinctive, Salisbury

• One night’s stay, with English breakfast and a bottle of champagne, for two at Novotel London West.

• A 1881 Gin gift set donated by Crie Hydro Family of Hotels.

• Searcys English Sparkling Wine donated by Church House Westminster

• A one night stay with breakfast for 2 people at nhow London

• Golden ticket for two to a performance of your choice at the Rep, dinated by Unique Venues of Birmingham

• Venues of Excellence has donated a £50 Virgin voucher.

More fantastic competition prizes will be revealed on our stand!

For businesses of all sizes in all sectors, around the world

Let our dedicated team of experts deliver what really matters to you

• Independent & family owned

• 93 Luxury Bedrooms

• Parking (200) & space for team building (10 acres Medieval Meadow)

• Cotswolds Suite -106 cabaret style & 120 x private dinner

• A stone’s throw from M5, J9

4,300

MEETINGS IN THE FOREST

A truly unique alternative for corporate events and team building with everything you need to create memorable experiences in the forest at Center Parcs Woburn Forest, Bedfordshire and Sherwood Forest, Nottinghamshire.

• Opportunity to gain actionable insights from over 50 CPD-accredited sessions.

• Learn from industry-leading speakers who inspire and empower.

• Over 80 hand-picked suppliers whose products and services can help you excel in your role.

• Discover tools and strategies to streamline your role.

• Network with like-minded professionals who share your ambition.

TAKE YOUR CAREER TO THE NEXT LEVEL

Scan here to register and use our partner code PALIFE10% to get 10% off when upgrading for the full conference.

Why you should participate at The PA Show

As the largest specialised event aimed to elevate skills, knowledge and build valuable connections for the Executive Support Professionals, the PA Show Spring 2025 will deliver unmissable opportunities. Here are some of the highlights of what to expect and a small selection of organisations waiting to connect with you...

Selection of show highlights

• Engagement opportunities:

Connect with leading brands, discover innovative solutions, and learn about services tailored to your needs.

• Win prizes:

By completing your passport –sponsored by Thorntons, you’ll have the chance to win an array of amazing prizes from participating exhibitors. It’s your golden ticket to unlocking even more value during your time at the show.

• Goody bag:

Attendees with completed passports will also be eligible to collect a PA Show goody bag filled with some fantastic gifts.

• Maximise your visit:

The passport encourages you to explore the exhibition floor comprehensively, engage with exhibitors, ensuring you don’t miss any exciting opportunities.

Meet leading businesses exhibiting at The PA Show Spring 2025

The event will feature a diverse range of exhibitors offering products and services tailored for executive support professionals. Here are some of the exhibitors you can look forward to meeting:

SWR Business Direct

Providing bespoke business travel solutions, our headline sponsor SWR Business Direct is the perfect partner for managing corporate travel efficiently. Their innovative approach ensures tailored solutions that save time and resources.

Thorntons

Delight your clients, colleagues, and team members with exquisite corporate gifting solutions from our PA Show Passport Sponsor, Thorntons. Known for their luxurious chocolates and personalised gifts, Thorntons offers options perfect for every corporate occasion and celebration.

NCC Venues Group

Located in the heart of the West Midlands, NCC Venues Group provides tailored event solutions across three venues. With flexible spaces, two hotels, and standout amenities, we’re perfectly placed for conferences, weddings, and everything in between.

InVentry

The market leader in staff, visitor, and contractor management solutions, InVentry enhances workplace security with their digital sign-in systems, ensuring maximum traceability and

streamlined operations.

Corporate Traveller

Specialising in business travel management, Corporate Traveller offers personalised, efficient, and cost-effective travel solutions tailored for businesses of all sizes.

Blackberry Events

Experts in event management, Blackberry Events creates memorable corporate occasions with precision and attention to detail. Their expertise ensures seamless event planning and execution.

Executive Support Media

Home to Executive Support Magazine and globally recognised training events, Executive Support Media is synonymous with world-class professional development for administrative professionals.

PA Life

As a leading media brand in the executive support profession, PA Life connects PAs, EAs, and VAs with invaluable resources, industry news, and expert advice. Meet the team behind this trusted publication and discover their latest offerings.

For a complete and up-to-date list of exhibitors, visit the official website: thepashow.com/spring/exhibitors

The PA Show Spring 2025: Elevate Your Career and Skills This February!

The absolute must-attend event for Executive Support Professionals this spring - The PA Show Spring 2025 - takes place on 26-27 February at Excel London, offering an unparalleled opportunity for Personal Assistants, Executive Assistants, Virtual Assistants, and Office Managers to connect, learn, and grow…

With an agenda brimming with CPDaccredited content, world-class speakers, and the latest industry trends, this flagship event promises to be the ultimate career accelerator. Attendees will benefit from exclusive networking opportunities, tailored seminars, and access to over 100+ suppliers offering services that streamline your role and boost efficiency.

Here is an overview of the theatre streams planned for the PA Show Spring 2025, tailored to specific needs within the executive support profession:

Keynote Theatre

Highlighted Sessions:

Lead Up: How to move from PA to EA and Beyond: Everyone can lead if they know how. By understanding how you can lead in your supportive role will enable you and your boss work better.

Chief of Staff: Top 5 Skills Needed for the Executive Shift: For EAs curious about the Chief of Staff role. Discover the essential skills needed with practical insights and strategies from our panel. Don’t manage your time, manage your energy: An interactive and thoughtprovoking session introducing you to the four personal energy dimensions. You will identify what activities deplete you of energy so you can limit these.

Personal Development Theatre

Highlighted Sessions: Empower Your Story: Building Confidence, Resilience & Self-Belief:

This dynamic session reveals how mastering the art of storytelling can transform your communication skills, and also your self-esteem and resilience. Shaking off Imposter Syndrome as an Office Manager: Explore the reasons behind feeling imposter syndrome in an office and workplace management role and reverse it.

Turn Boring Meetings Into Breakthroughs: A New Framework to Stop Wasting Time: Say goodbye to endless, aimless discussions and hello to meetings with purpose, productivity, and clear outcomes. We’ll show you how to change your mindset and approach so that you’re not just participating in meetings—you’re driving them.

Tech Theatre

Highlighted Sessions:

Getting Started with ChatGPT: The Assistant’s Guide to AI Essentials: Designed specifically for busy EAs, this session will walk you through the fundamentals of ChatGPT and its applications in your daily work.

Level Up Your Tech Game: The Ultimate Tech Roundup Every Admin Needs: From AI-powered assistants to smart task trackers and intuitive travel planners - discover the apps that will save you time and make you a tech-savvy, indispensable admin.

Top Time Busting Tips for Microsoft Office: Learn to maximise your productivity across PowerPoint, Outlook, Teams, and Word, plus discover how to create visually stunning presentations.

Va Theatre Stream (Day 1 Only)

Highlighted Sessions:

Be The Boss of your VA Future: This presentation will inspire Admin professionals to make the leap to VA, plus help VAs to think strategically, and create their own success stories.

How to Out-Idea your Competition: A high energy, inspirational talk about the true power that creativity can bring to businesses. You’ll leave with a practical, creative toolkit that sparks new thinking. Saving Money and Boosting Efficiency with Microsoft Tools for Virtual Assistans: We will explore how VAs can leverage Microsoft tools to save money and enhance efficiency.

Ea Leadership & Progression Theatre (Day 2 Only)

Highlighted Sessions:

From Uniform to Suit: Boot Camp for Executive Assistants: A unique perspective on the transition from a highly structured military environment in the British Army to a modern EA. Connect, Grow, Lead: Building the Right Support Systems for Your Career Journey: This session is all about building a strong, supportive network. We’ll show you how mentorship and advocacy, alongside a thriving community of assistants, can create the safe spaces you need to grow, make mistakes, and succeed. Register to attend for free at thepashow.com/spring and use our code PALIFE10% for 10% off the full conference.

DON’T LET MANAGING BUSINESS TRAIN TRAVEL RUFFLE YOUR FEATHERS.

Easily book and manage your company train travel with our free Business Direct Tool.

SWR Business Direct Tool Book rail travel anywhere in the UK

No booking fees

Collect tickets with any card

Manage all bookings in one place

In-depth reports in two clicks

Let’s hear from The PA Show Spring 2025 Event Directors

We spoke with Charlotte Fewlass, Marketing Event Director, and Lisa Farnfield, Sales Event Director, to get their insights into this year’s event…

Q: What’s unique about the Spring 2025 edition of The PA Show?

Charlotte: This year, we’ve added a theatre stream specifically designed for Executive Assistants aspiring to leadership roles. This stream not only focuses on strategic thinking and client management but also delves into team collaboration, resilience in decisionmaking, and effective communication with senior stakeholders. These additions reflect the evolving complexity of the EA role, equipping attendees with the tools they need to excel and lead.

Q: How does The PA Show support professional growth?

Lisa: The PA Show offers unparalleled opportunities for skill development, networking, and career advancement. With CPD-accredited sessions across multiple theatres, attendees gain actionable takeaways to apply immediately in their roles. The event also features industry-leading exhibitors showcasing cutting-edge tools and

solutions, ensuring attendees stay ahead in their profession. It’s more than just an event – it’s a space to connect, learn, and achieve transformative growth.

Q: What advice would you give firsttime attendees?

Charlotte: Engage fully! Take the time to plan your schedule and attend sessions that align with your career goals. Explore all the theatres, connect with exhibitors to discover new solutions, and network with peers and industry leaders. The insights and connections you make here can open doors, spark new ideas, and provide the confidence to take the next step in your career.

Q: What excites you most about this year’s show?

Lisa: I’m thrilled about the incredible depth of content this year. From cutting-edge technology discussions to empowering personal development sessions, every attendee will find something that resonates with their

professional journey. The calibre of our speakers, each a leader in their field, and the relevance of the topics covered ensure attendees leave inspired, informed, and ready to thrive in their roles.ry

Be part of the transformation

The PA Show Spring 2025 is more than an event; it’s a movement to empower and elevate the executive support community. Take the first step towards realizing your potential and join us for two days of inspiration, learning, and connection.

Register today at thepashow.com/ spring and take the first step toward transforming your career.

While the exhibition and keynote sessions are free to attend, upgrading to a delegate pass unlocks the full conference programme. By using discount code PALIFE10% you can save even more.

The Kia Oval is one of the finest – and fastest growing –conference and events destinations in central London.

Kia one fastest growing –events destinations in central

A stone’s throw from the River Thames but still just outside the Congestion Charge Zone, the venue is perfectly located for the West End, Westminster and the City.

stone’s throw River Thames but still outside the Congestion Charge venue located West End, City.

ground has parking for up to 50 cars on and London and less five

The ground has parking for up to 50 cars on site and is within walking distance of five London Underground stations and less than five minutes from the national overground station at Vauxhall.

Building on The Oval’s over 170-year heritage as one of the most historic sports venues in the world, every room will offer your guests a unique experience, with spaces ranging from the remarkable Victorian wood-panelled Long Room to the ground’s unique Corinthian Roof Terrace, offering sweeping panoramic views across London.

on The Oval’s 170-year heritage as one sports venues in the world, room offer your guests a unique experience, with wood-panelled Long the ground’s sweeping panoramic views across London.

The Kia Oval can provide a variety options for any kind of event, from a two-person meeting to a grand event for 1,000 guests. We regularly host large conferences, award ceremonies and dinners – with a strong roster of regularly returning blue chip clients from the commercial and public sectors.

Our dedicated team of events co-ordinators have a wide range of experience in running a vast range of eventsvariety is truly their spice of life! Your event will be looked after by a specific person from this team, from the point of enquiry right through to delivery day – at which point our experienced operational team will take over to ensure everything runs impeccably.

When it comes to food and drink, we are fully prepared to cater for your needs. With a strong focus on cooking with healthy, seasonal and locally sourced ingredients, you will

be served with superb food for breakfast, lunch and dinner – accompanied by a wide selection of soft and alcoholic drinks that will fit any palate.

Our constant drive for customer service and passion for events means we offer each client a bespoke experience. Your event is one of a kind – and we will ensure your service is too.

The Kia Oval is a truly modern sports ground, existing as both an iconic international stadium in the heart of the world’s greatest capital city and a modern events venue, offering unparalleled experiences to both guests and event organisers.

We hope to see you soon.

Get ready for summer 2025 - the season of exceptional corporate events

As we look ahead to summer 2025, the corporate events landscape is set to be more exciting than ever. With businesses placing greater emphasis on engagement, experience and personalisation, this season favours outdoor venues, immersive settings, and seamless event planning. For PAs, EAs, and event organisers, the challenge is not just finding the perfect space but also curating experiences that leave a lasting impression on your teams and clients alike…

The demand for unique, flexible, and effortlessly bookable spaces continues to grow, with venues and suppliers stepping up to offer innovative solutions. Personalisation is in demand, as companies seek to tailor events that reflect their brand identity and corporate culture. Hybrid elements—mixing inperson and virtual components—are also evolving, allowing businesses to extend the reach of their events beyond physical spaces. Meanwhile, the push for sustainable event planning means venues with eco-conscious credentials and responsibly sourced catering options are more sought after than ever. With so many factors to consider, working with trusted suppliers can make all the difference. We hear from four outstanding suppliers who explain how they are set to make your summer event planning easier, more efficient, and undeniably stylish, and deliver an event experience to savour:

• South Bank Venues promises an unforgettable summer experience

in one of London’s most vibrant riverside locations. From rooftop networking events at iconic landmark locations to immersive team socials at cultural hotspots, South Bank offers dynamic venues with an unbeatable atmosphere.

• Radisson Meetings continues to redefine convenience with its Book It Easy platform, enabling instant online bookings for corporate events, group accommodation, and meeting spaces. Whether you need a seamless offsite venue or last-minute group arrangements, Radisson’s cuttingedge approach ensures stress-free planning.

• The Form Rooms in Covent Garden is the perfect blend of historic charm and modern functionality, making it a great choice for corporate summer events. Whether it’s a team-building retreat, training day, or networking reception, its stunning courtyard and flexible event spaces provide the ideal setting for professionals looking to

mix business with relaxation.

• Harrods Corporate Service ensures that every corporate gathering, VIP event, or summer social is accompanied by luxury gifting at its finest. With bespoke hampers, premium treats, and tailored event accessories — including Ascot-ready hats and silk ties for Wimbledon — Harrods elevates corporate hospitality with sophistication and style.

As summer 2025 approaches, these expert suppliers are set to help PAs, EAs, and event organisers deliver flawless, impactful, and memorable corporate events. Whether you’re planning an intimate team gathering, a largescale summer party, or an exclusive networking event, these top-tier venues and services will help you make your event planning effortless and the results extraordinary.

Read on to explore how they can support your summer event planning needs.

YOUR EVENT ON LONDON’S CENTRE STAGE. SOUTH BANK.

Explore the venue directory at southbankvenues.london

From the 1951 Festival of Britain to the BAFTAs and London Film Festival, join the list of iconic events that have been hosted in South Bank. Whether you’re looking for a sparkling rooftop drinks reception, vibrant summer garden party, flexible meeting space with sweeping views of the river, or some competitive socialising and teambuilding, South Bank’s extensive portfolio of inspiring venues has the answer.

BuffniChaoDeck

Enchanting Summer Parties at The Form Rooms in Covent Garden

If you’re already thinking about your spring and summer events, look no further than The Form Rooms, a Central London workspace like no other, now taking bookings at its flexible spaces accommodating 4 to 120 people.

Nestled in the heart of Covent Garden, The Form Rooms combines modern elegance with historic charm, as our state-of-the-art venue sits in a renovated Victorian school.

For team building and training sessions, get started in our tech-equipped classrooms, rich with natural light and well-stocked with complimentary tea and coffee. And for larger events, spread out into our main event spaces. Combining a lecture hall with our intimate Music Room, this space is

Harrods Corporate Service: Gifts that Elevate the Social Season

As the summer social season approaches, Harrods Corporate Service offers businesses the perfect way to leave a lasting impression. With a vast range of luxury hampers and bespoke gifts, Harrods ensures that every corporate picnic, team day, or sporting event feels exceptional.

Each hamper is carefully curated with the finest goods, from artisanal snacks and delicious drinks to indulgent treats – each reflecting the sophistication of the Harrods brand.

Whether for a relaxed picnic or a grand event, these gifts provide an extra touch of elegance to the gifting experience, offering attendees the opportunity to fully

perfect for corporate events, networking drinks and team get-togethers. With summer on its way, look forward to taking advantage of our gorgeous courtyard, steps away from the main building.

immerse themselves in the event’s social and celebratory atmosphere.

What sets Harrods apart is its bespoke service. The team works with businesses to design hampers and gifts that align perfectly with the event style and their brand, from gourmet selections to fashion accessories such as luxurious hats for Ascot or silk ties for Wimbledon. It’s a seamless solution for businesses seeking a convenient yet sophisticated way to enhance their events and an opportunity for companies to connect with their clientele and teams in an extraordinary way.

For more information on Harrods Corporate Service: corporate.service@harrods. com | 020 7225 5994 | harrodscorporateservice. com

Explore for yourself with a virtual tour – and if you need help choosing the perfect space, our expert on-site team is there to help every step of the way – pop-in and see us.

To book, contact us at info@theformrooms. com or call us at 020 4526 2555. Visit our website at theformrooms.com for more information. We look forward to hosting you soon!

Planning a summer party should be exciting, not overwhelming. That’s where we come in. Whether you are looking to organise a casual gathering, fun teambuilding or a glamorous summer ball, our dedicated event management team specialises in transforming your vision into the perfect party experience. If you’d like to take the heat out of your summer party planning, get in touch and we’ll do the rest. That’s we in.

perfect If get in touch and we’ll do the rest.

Viva Esprit

Radisson Meetings by Radisson Hotels

Flexible, functional, and impactful Meeting & Event solutions

As a partner, moment maker, and solution-finder, we understand that flexibility and functionality are key to ensuring we can seamlessly deliver exactly what our M&E partners need to create impactful events.

We aim to offer the most dynamic, flexible, and functional solutions in the modern meetings and events marketplace— making sure every M&E planner enjoys peace of mind when they partner with Radisson Meetings, whether they are co-creating truly impactful meetings & events or arranging group accommodation.

Save valuable time with our instant booking platform – Book It Easy - for meetings, events and group accommodation.

To book your next group event instantly online, just enter your dates and the size of your group or your event, in only a few clicks

you will be able to check in real-time our availability and the best available group rates and meeting packages. Explore our event spaces and bedrooms with 360 immersive virtual tours. Customise your package. All bookings are instantly confirmed so you have no

extra steps to take. It’s so easy! And don’t forget to become a Radisson Rewards planner member and earn valuable points and enjoy more exclusive benefits when choosing Radisson Hotels. radissonhotels.com | meetings.uk@radissonhotels. com | 028 3064 0900

South Bank Venues

Riverside Summer Soirees

When you want to give your guests a vibrant summer event in a central London location, there’s nowhere better than South Bank. In this stunning riverside stretch, summer is when South Bank comes alive. Brimming with unique venues, pop-up

gardens and rooftop terraces, the area is a buzz of music and entertainment, providing the perfect backdrop to your event.

Whatever the style and size of your event, you’ll find a venue in South Bank to suit. Take in the London views from stunning rooftop suites at Sea Containers Events or National Theatre’s Buffini

Chao Deck. Host your very own garden party at the Queen Elizabeth Hall Roof Garden or in the beautiful surroundings of The Garden Museum.

When you want to incorporate some social teambuilding, there’s a host of attractions and venues right on the doorstep. Hire a private capsule on the London Eye,

sing your heart out at Lucky Voice karaoke, incorporate tickets to the theatre, or hire out American sports bar Passyunk Avenue, complete with baseball batting cages and shuffleboard.

Plan your perfect summer event in South Bank and explore our online directory to find your ideal space. southbankvenues.london

Plan your perfect Away Day with Story Events

As we head into the spring/summer season, it’s the perfect time to start planning a company away day or offsite. Whether you’re looking to energise your team, foster collaboration, or simply celebrate achievements, Story Events are here to make your vision a reality!

Creative and customisable teambuilding

Say goodbye to traditional, cookiecutter team-building exercises. At Story, we specialise in delivering innovative, engaging, and fun experiences. From Taxi Treasure Hunts across London’s iconic streets to interactive activities in lush green spaces, or even adventurous muddy-field escapades (if that’s your thing!), we have you covered.

We also craft bespoke off-sites tailored to your company’s ethos and goals. For instance, we can transform a venue into a themed event featuring options like glamping villages, creative workshops and gourmet food trucks. Leave a lasting impact on your team’s morale, by combining adrenaline-fuelled outdoor adventures with serene, nature-focused retreats. Whatever your brief, we’ll help you make it unforgettable!

Venues for every occasion

Finding the perfect setting for your team-building activity or offsite can be

daunting, especially when you’re juggling multiple responsibilities. That’s where our expertise shines. With an unparalleled knowledge of the UK’s top venues and beyond, we can shortlist and book spaces that will elevate your event - from sleek city spots to luxurious countryside retreats.

For those looking to further afield, we also offer insights into premium offsite venues, both in the UK and abroad. Imagine brainstorming sessions in a serene seaside location or bonding in a historic manor house. Whatever your preference, our team ensures the setting perfectly complements your agenda.

Why Story Events?

We understand that planning an away day can feel like another task on your already-packed to-do list. That’s why we take care of every detail, so you can focus on what matters most - creating a meaningful and enjoyable experience for your team. Our approach combines

creativity with practicality, ensuring your key messages remain at the heart of every activity.

From conception to completion, our dedicated team collaborates with you to craft an event that’s not only seamless but also impactful. Our expertise spans corporate team-building, conferences, and luxury offsite retreats, making us the ideal partner for all your planning needs.

Let’s get started

Ready to wow your team and create lasting memories? Get in touch with Story today! We handle every aspect of your event, offering bespoke solutions that breathe life into your company’s vision. Enjoy a well-organised event that is more than just a break from routine but also an investment in your team’s wellness, success, and happiness.

Get in touch with the team at Story on 020 7870 9303 or via email: hello@storyevents.co.uk

Discover 60 Great Queen Street: the new identity for events at Freemasons’ Hall

London is no stranger to architectural splendour. The city’s historic avenues tell stories of grandeur, refinement, and an ever-evolving legacy of design. But among these distinguished landmarks, few stand as proudly or as poignantly as 60 Great Queen Street. Now, with a bold new identity, we invite you to rediscover the soul of this legendary venue—a place where elegance meets history, and the past seamlessly blends with the future...

Also known as Freemasons’ Hall, this grand Art Deco marvel has long been the silent witness to London’s most illustrious gatherings. With a refined rebrand, 60 Great Queen Street embraces a fresh, contemporary identity that resonates with a broader audience while honouring its iconic legacy. The new name and aesthetic reinforce its prime location in Covent Garden, Central London, positioning it as a modern, adaptable venue that stands apart in a competitive market. For personal assistants and event planners, this transformation means a distinguished, versatile venue ready to impress your company, employers, clients and stakeholders with effortless sophistication.

A legacy evolved

The transformation of 60 Great Queen Street is not about reinvention but evolution. This is a venue steeped in heritage, now stepping into a new chapter with renewed confidence. By

shedding preconceived notions tied to its historical roots, the venue reaffirms its versatility—offering an unparalleled setting for everything from high-profile conferences and product launches to luxury weddings and fashion shows. With multiple event spaces available, including The Grand Temple, The Vestibules, The Egyptian Room, and The South Gallery, PAs and event planners have the flexibility to curate bespoke experiences. Each space boasts its own distinct character, from the opulent mosaics of The Grand Temple to the contemporary elegance of The Gallery Suite & Ante Room. Whether you’re hosting an AGM, awards ceremony, a private dinner or seasonal celebration, 60

exclusivity.

Great Queen Street provides a seamless blend of history and adaptability.

A venue of boundless possibilities

This rebrand marks the dawn of a new era for those pursuing an extraordinary venue. Whether you’re orchestrating an executive meeting, a high-profile brand showcase, or a breathtaking evening reception, 60 Great Queen Street stands poised to bring your vision to life with unrivalled grandeur.

With 10 distinct spaces, accommodating from 40 to 1,350 guests, the venue offers an exquisite canvas for truly unforgettable occasions. The magnificent Grand Temple, with its soaring ceilings and intricate detailing, creates a spectacle befitting the most distinguished corporate gatherings. Meanwhile, the sumptuous drawing rooms, with their rich interiors and private ambience, provide an intimate retreat for those seeking refined

At 60 Great Queen Street, history, prestige, and impeccable service converge to set the stage for events of distinction.

Exceptional catering, fit for every occasion

At the heart of this remarkable transformation is an exclusive partnership with Moving Venue, London’s most experienced caterer. Where events, venues, and hospitality seamlessly come together, Moving Venue elevates 60 Great Queen Street with unparalleled catering expertise. With four decades of experience, they are trusted industry leaders, ensuring that every event is as fresh and unforgettable as the first.

Their agile and evolving team thrives on challenges, continuously moving forward through innovation to exceed expectations. Whether you’re organising a power breakfast, a networking lunch, or an extravagant evening affair, Moving Venue’s curated menus reflect creativity, seasonality, and precision—delivering impeccable dining experiences that leave lasting impressions on attendees.

Beyond its striking new identity, 60 Great Queen Street remains a venue defined by excellence. A team of dedicated event experts, well-versed in the art of hospitality, is at hand to ensure every detail is orchestrated to the highest standard. From the moment guests arrive at the majestic entrance to the final toast of the evening, the service is nothing short of impeccable.

The venue offers a tailored approach to event planning, understanding that no two occasions are alike. Whether it is a bespoke menu curated by worldclass chefs, a floral arrangement inspired by the elegance of English gardens, or a seamless production of sound and lighting, every facet of an event is

executed with finesse. Nothing is left to chance, and everything is curated with the utmost discretion and excellence—so you can be assured that your event is in the best hands.

A prime location in the heart of London Nestled in the heart of Covent Garden, 60 Great Queen Street offers a prime location amidst London’s iconic landmarks, luxury hotels, and excellent transport links. Surrounded by boutique shops, famous theatres, and cultural sights, it provides effortless convenience with the lively charm of the capital, making it an ideal location for any event.

The venue’s accessibility is a key advantage for event planners. It is within walking distance of Holborn and Covent Garden tube stations, ensuring that guests can arrive with ease. For those requiring accommodation, an array of nearby hotels, including NoMad London, The Waldorf Hilton, and The Hoxton Holborn, provide comfortable and convenient options.

Be among the first to experience the transformation

The unveiling of 60 Great Queen Street is more than just an occasion; it is an invitation to step into a world of luxury, heritage, and unparalleled grandeur. Whether you are planning an exclusive boardroom meeting or a large-scale industry gathering, now is the time to witness its remarkable venue firsthand.

For those who seek more than just a venue—those who seek a story, a legacy, and an experience like no other—60 Great Queen Street awaits. The doors are open, the chandeliers aglow, and the stage is set. Are you ready to be part of the next chapter?

To enquire about bookings, explore our venue spaces, or take a virtual tour, visit 60greatqueenst.co.uk or follow us on Instagram at @60greatqueenst.

Get ready for seamless travel this summer

As summer draws nearer, PAs and EAs are already busy booking travel for the bustling summer events season. Managing corporate travel that time of year can involve complex itineraries, last minute changes, and ensuring no bumps in the road for travellers.

Uber for Business handles everything on the ground to make corporate travel easier to manage.

Discover exclusive features and integrations that help PAs do away with receipt chasing, manual expensing, and booking confusion. Uber Central allows PAs to book rides on behalf of executives, even if travellers don’t have the Uber app. With a delegate profile, PAs can book travel for executives and enable direct communication between drivers and passengers. As summer corporate travel ramps up, access around-the-clock support for ultimate peace of mind.

Choose from a range of ride types, including Business Comfort, Business Exec, and Lux, providing passengers with a premium experience. Reserve rides between 90 days to two hours in advance for one or more executives

on their behalf, ensuring a stressfree experience.

As the ground transport provider that 9 out of 10 customers prefer, Uber for Business cuts the complexity and provides PAs and executives with premium transport and meals.

explains:

Book a demo today. Scan the QR code for more information.

Embracing greener journeys

Global chauffeur service Blacklane has hit the milestone of delivering 50 per cent of all journeys in London in an electric vehicle (EV), and has ambitions to further this in 2025.

London general manager for Blacklane, James Dow,

“Not only are all Blacklane journeys around the world carbon offset as standard, we’ve invested to provide more electric options to guests wherever they may be travelling globally. Cities such as Dubai, Copenhagen, Oslo and London are top performers for journeys in electric vehicles.”

Blacklane recommends these tips to ensure sustainability is front and centre for bookers when they are planning travel:

• Introduce an electric vehicle first approach for car bookings: work with a ground transport partner who can offer EVs consistently in the cities and countries where your people travel most

• Look at alternatives to short haul flights and connections: consider replacing short haul flights with a Blacklane city-tocity journey to both reduce airport waiting time and emissions. Blacklane offers more than 180 city-to-city routes globally

• Incentivise decision makers to make greener choices: amend policies to allow upgrades to first-class chauffeur services to more people when they choose an EV

For more information and to open an account with Blacklane, scan the QR code.

Global Travel Management

Global Travel Management has advised businesses to begin planning their events as early as possible, in response to growing demand in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The UK-based independent travel management company has recently expanded its MICE capabilities, ensuring that companies can access a full range of services for business events.

The company’s increased focus on the meetings sector aims to assist corporate clients in securing the best venues and services, particularly given the high demand for in-person meetings and events. Global Travel Management o ers comprehensive event management solutions, from

venue sourcing and contract negotiations to travel logistics and accommodation.

Paul Baker (pictured), Sales Director at Global Travel Management, highlighted the benefits for personal assistants responsible for booking travel and organising events: “Our expanded MICE service means PAs can now rely on us to manage every aspect of corporate events, taking away the stress of handling multiple suppliers. This allows them to focus on what really matters – ensuring the event is a success.”

Paul added: “You really can’t start planning events too soon. We’re already looking at small and large meetings – both internal and external –for 2026 and beyond.”

Global Travel Management continues to provide its clients with expert support, o ering a bespoke business

International Confex 2025: Shaping the future of events

As the UK’s largest exhibition for event professionals, International Confex 2025 returns to Excel London on 26-27 February 2025. This event promises to be bigger and better than ever, uniting key players across the exhibition, conference and events sphere…

Confex provides a unique platform for event organisers, venues, and suppliers to meet, inspire, and discover the latest innovations that will shape the future of events with over 5,000+ attendees across two days. With a rich programme of cutting-edge seminars, networking opportunities, and an exhibition floor featuring 300+ suppliers, the event o ers a perfect mix of education and business growth.

Why Attend?

Unrivalled Networking Opportunities: Networking is at the heart of International Confex. Whether you are an event organiser, marketer, or supplier, the show provides countless opportunities and serendipitous moments to meet industry leaders and forge new connections. Attend one of the many networking events or simply enjoy a drink at the networking bar, catch up with your industry friends and grow your network – that’s what Confex is all about.

Cutting-Edge Content & Education: Attendees will have access to a range of educational sessions led by industry experts. This year’s focus will include discussions on sustainability in events,

tech innovations, and people and culture in the events industry. Expect thought-provoking keynote speakers, panel debates, and masterclasses designed to equip you with actionable insights to elevate your events.

Product Innovations and Solutions:

The exhibition floor will showcase the latest venues and services, from cutting-edge event technologies to creative solutions in event management software’s, stand builders and design, and on-site tools. With over 300 exhibitors displaying their o erings, attendees can expect to explore the best the industry has to o er and get handson with innovative tools that will shape the future of your events.

What’s on the agenda?

‘Beyond the Headlines: Decoding Event Tech Trends of 2025‘

This session explores emerging trends and practical strategies shaping the future of the industry.

‘A Deep-Dive into Delegate Data: Using AI for Actionable Insights‘

This session explores how AI can convert delegate data into actionable insights, identify trends, and create valuable

marketing content, both in the lead-up to and following an event.

‘The Chief Events O cer Playbook‘

A game-changing session tailored for senior event professionals, focusing on strategic leadership, risk management, and innovation to excel in the C-suite. Gain insights from trailblazing event leaders and take your career to the next level.

#seeyouatconfex

Whether you’re an event organiser looking to stay ahead of the curve, or you want to see what the latest suppliers have to o er, International Confex 2025 is where you should be.

Registration is now open, join 5,000+ #eventprofs and #seeyouatconfex

For more information on the event, visit international-confex.com. Don’t miss the chance to be part of an event that you can grow, inspire and connect global events industry.

We’ll see you at Confex 2025!

Spotlight on the North West

The North West England offers an exceptional blend of stunning scenery, world-class venues, and luxury hotels, many of which come with breathtaking views of a lake or hills. PA Life visited some of the top venues in Cumbria and North Lancashire, some with fantastic spas and two also boasting Michelin-starred restaurants. The North West truly has so much to offer for corporate meetings, events, away days and team-building…

The Swan Hotel & Spa, Newby Bridge

The first stop on PA Life’s adventure-filled visit to the Lake District was a wonderful stay at The Swan Hotel & Spa, at the southern tip of Lake Windermere…

The Swan is a perfect spot for exploring outdoor pursuits. Whether you choose 4x4 off-road driving, clay pigeon shooting or North England’s finest fellwalking valleys with the most stunning views from the hill tops, or opt for a boat trip or a spot of wild swimming you are spoilt for choice. And when you want a break from all the outdoor activities and fresh air, the hotel has plenty of space and great facilities to entertain you and your teams indoors.

The Swan offers modern comforts and an abundance of historic charm. It’s a place for a rejuvenating escape with a youngat-heart vibe, welcoming guests of all ages, including four-legged friends.

We thoroughly enjoyed the relaxed atmosphere of the Swan, made even more welcoming with its own pub and brasserie.

It’s also quicker and easier to

reach by train from London and the South than you’d expect, taking just over three hours from London Euston.

Wellness at Holte Spa

If you’re looking to boost happiness, reduce stress levels and restore an overall sense of wellbeing, the hotel’s impressive Holte Spa, complete with an expansive spa garden and bar, is a hedonistic haven ready to be explored.

Set against the rolling hills of the Lake District, focus on invigorating your feel-good hormones whilst you take advantage of its authentic indoor and outdoor Finnish saunas; an al fresco hot tub; naturally filtered hydrotherapy pool; state-of-the-art steam room and cosy relaxation corners.

As an extra treat, you can add relaxing and rejuvenating treatments to your stay. The in-house Holte Spa uses luxury skincare brand Temple Spa, with its revitalising facials, stress relieving massages and deep relaxation rituals. Whilst serious about its treatments, Holte Spa comes alive every night from 6-8pm, with its Twilight Sessions offering two-hour access to its thermal suite and intimate spa garden, along with a glass of bubbly on arrival.

Come summer, grab your gang for holiday vibes at their buzzing late-night, outdoor spa-rties with

live music and cocktails in the hot tub. You can also take part in the more active Health Club offers with a range of classes including yoga and Boxfit, or make the most of their cardio equipment and weights, jacuzzi, indoor familyfriendly heated pool and steam room.

Bright bedrooms with beautiful views

The Swan has 82 beautiful bedrooms and four luxury self-catering cottages. Each of the hotel’s bedrooms are quirky in character yet elegant and, most importantly, designed for comfort. The interiors are brightly coloured with bold accents, nodding to the building’s historic past and reflecting the natural

NEED TO KNOW

charm of the Lake District. All the splendid rooms and suites boast breath-taking views overlooking the lakes, whilst the three Loft Rooms have marble bathrooms.

For families and larger groups, The Nests are luxury, selfcatered cottages, accommodating up to eight guests, complete with log burner fires and private patios. The Love Nest for two has been created with romance in mind, featuring private access and its own terrace with an outdoor fireplace for cosy nights under the stars. And for those with a pooch, there are a number of dog-friendly rooms. Rooms start from £180 per night and from £240 per night for a suite with breakfast included. A seven-night stay at The Nest starts at £400 per night inclusive of a welcome breakfast hamper.

Lakeside dining

Paying homage to the seasons and surrounding British countryside, the hotel offers a range of dining experiences, from light lunches to cosy comfort food and post-spa snacks, ideal for those soaking up all the Holte Spa has to offer. The Swan Café provides light bites, afternoon teas, smoothies and shakes, whilst The Swan Inn is at the heart of the hotel, offering traditional pub classics,

Overnight spa getaways start from £150 and spa days from £60pp. Rooms start from £180 per night and from £240 per night for a suite with breakfast included.

A seven-night stay at The Nest start from £400 per night inclusive of a welcome breakfast hamper.

Enquire for corporate and large group rates.

Event spaces include The Rustic Barn, The Ball Room and The Club Room. Three restaurants, including an in-house pub.

An impressive selection of activities, including paddle boarding, boat trips, hiking, 4x4 off-road driving and clay pigeon shooting.

Indoor spa with a large spa garden.

such as fish & chips and signature burgers, alongside beers and premium wines. For elegant dinners, The River Room, a modern British brasserie serving unpretentious plates using honest, locally sourced produce in a casual setting.

We were impressed by our threecourse dinner at The River Room, served with local specialities such as roasted venison saddle and sauteed gnocchi with wild mushrooms, goats cheese and chesnut velouté. The pudding menu with traditional delights was impressive too but we opted for the mouth-watering farmhouse selection of local cheese.

During the summer season, the hotel’s expansive outdoor terrace offers a variety of food and drink, as well as pizza from Dude’s Dough van.

Adventure and activities

Those with an appetite for adventure can soak up all nature has to offer in the hotel’s surrounding facilities. Boasting its very own marina, from late March – October, guests can take to paddle boarding or hire a boat on the lake. For adrenaline-seekers, the local Graythwaite Adventure offers everything from 4x4 off-road thrills and clay pigeon shooting to water sports, axe throwing and bushcraft in nearby ancient woodland.

Events and weddings

The hotel lends itself well to a range of small- and large-scale events, from wonderful Windermere weddings to intimate business meetings, baby showers and team building escapes. With its on-site facilities and variety of spacious and well-equipped spaces, including The Rustic Barn, The Ball Room and The Club Room, The Swan can accommodate for any occasion. Whether you’re seeking a spa break, romantic getaway, a family adventure, a teambuilding adventure of a corporate event, lap up the Lake District and flock to The Swan Hotel & Spa.

swanhotel.com/spa

Gilpin Hotel & Lake House

PA Life also paid a visit to the Gilpin Hotel & Lake House, the only Relais & Châteaux hotel in the Lake District. It sits in a very quiet location in 21 acres of country gardens, moors and woodland, a stone’s throw from the breath-taking lakes and only four miles from Windermere…

This family owned and run elegant luxury hotel really knows how to look after their guests in a relaxing and unpretentious manner. It was recently awarded Two Michelin Keys, recognising it as one of the most outstanding hotels in the UK and Ireland, with special praise given for the restaurants. It also has the 5 Red Star accreditation by The AA in 2021.

First on the itinerary for us was to put their much-praised spa to test. The tranquil Spa Space had a wonderful relaxation room, and a lovely double treatment room where we enjoyed an invigorating facial with ESPA products, and a full body massage. After our treatments we headed outside to admire the starry sky in a hot tub.

We weren’t going to leave without checking out the Michelin starred restaurant, SOURCE, where we chose the three-course ORIGIN Dining Experience, tailored to give guests a full Michelin star treatment. You can choose a longer SOURCE menu instead if you

feel like indulging in more dishes. Executive Head Chef, Ollie Bridgwater (formerly of Heston Blumenthal’s Fat Duck), cooks with exquisite local produce with seasonality, sustainability and precision. The meal was simply mouthwatering and the service superb, yet very relaxing.

You’ll also find a champagne bar, lounge and terraces, a great golf course just half a mile down the road, as well as resident llamas, alpacas and micro pigs.

Bedrooms with incredible lakeland views

• 8 Classic and Master bedrooms in the main house

• 6 Junior Suites in the main house with their own patio and cedarwood hot tubs

• 6 large open plan Garden Suites with their own decked garden and cedarwood hot tubs

• 5 detached Spa Lodges with individual ensuite spas (treatment beds, steam room, rainmaker shower and stone bath inside, hydrotherapy hot tub and sauna outside)

• 5 detached Spa Suites, overlooked by nothing but countryside (private pond,

bathroom with a hanging fire and a huge circular stone bath, outdoor hot tub, steam room, sauna, automated massage chair, plus a massage bed with infrared)

Gilpin Lake House

Just over a mile away from Gilpin Hotel, Gilpin Lake House is a true sanctuary with just six rooms it has the feel of a country house yet with all the services of a luxury hotel. Quiet, untouched, and devoid of traffic or people, it’s a sanctuary set in 100 acres of private grounds, and has a heated indoor pool, sauna, outdoor hot tubs, and spa treatment rooms overlooking the small private lake, Knipe Tarn. The stunning interiors match the beauty of the natural surroundings. Guests can walk around the lake and the gardens, swim in or row on the lake, try a spot of fishing, and in the local area there are some beautiful runs and bike trails.

thegilpin.co.uk

Etihad Campus | Home of Manchester City

Our sole mission at the Etihad Campus is to deliver unrivalled and wonderfully unique events. Coupled with this, our teams are a group of fun, professional and highly experienced individuals who will use their extensive knowledge of the Campus to support you along your journey, exceeding your event objectives and requirements.

The Campus o ers a vast amount of flexible and practical suites across both sites- perfect for staging impressive large-scale conferences and exhibitions. We have stunning panoramic views, diverse dining options and clever audio-visual technicians to help you put on a great show. Our flawless facilities and logistics are lined up for convenient and classy

events that run like clockwork and leave a lasting impression. With transport links between multiple sites and the city centre we are the perfect choice to accommodate large numbers of people over multiple days.

The Stadium is very well connected by public

transport with great links into Manchester City Centre. We have the Etihad Campus tram stop on campus with regular services on both evenings and weekends, and we are less than 10 minutes away by car to Manchester Piccadilly. We also have parking options available on Campus- please

note these are subject to availability.

If you are wanting to put on an event to remember you can even add on experiences such as: dining in the changing room, VIP tours, and pitch-sidewalks. mancity.com/venue-hire | cityevents@mancity.com

CONFERENCES, EVENTS & MORE...

Our sole mission at the Etihad Campus is to deliver unrivalled and wonderfully unique customer experiences. We firmly believe that every event is as individual as the person behind it, so we will not only support you with a personalised and friendly service, we will also push boundaries and explore new and engaging ideas together.

Northcote, Lancashire

A luxury hotel with Michelin Star restaurant and cookery school. The last stop on PA Life’s visit to discover the best hotels and venues in the North West was Northcote, situated in the Ribble Valley, Lancashire. We had previously enjoyed Head Chef Lisa Goodwin-Allen’s mouthwatering dishes in London, but this was our first time at this outstanding boutique hotel and her Michelin Starred ‘home restaurant’…

The warm northern hospitality was evident as soon as we arrived at the beautifully restored 1900th century country house, a former private and very grand residence, that now houses the luxury Northcote hotel and restaurant. The location is tranquil, with fields and views of hills in the distance. But let’s be honest, we were most excited about our dinner that night. Northcote has really carved its name in the British culinary map under Lisa’s watch since she joined the kitchen there in 2001 and went on to lead the restaurant as a Head Chef in 2004, aged just 23. Lisa is regularly seen on BBC’s Great British Menu, Saturday Kitchen and James Martin’s Saturday Morning. Northcote was awarded a Michelin Star in 1996 and has successfully retained it ever since, no small feat in the competitive restaurant market.

Exquisite food is undoubtably one of the reasons for staying at Northcote. They also have a great programme of special events and gourmet breaks, making it a soughtafter leisure break and corporate event and experience venue. The menus really champion the finest produce with as many local and seasonal ingredients as possible.

The dishes created by Lisa and her team are crafted to perfection, almost too beautiful to eat and superbly balanced, and oh so tasty that we still remember the incredible flavours of each of the five-course Gourmet Tasting Menu plates we enjoyed with perfectly paired wine to match each course, making the experience extra special.

Five-course gourmet tasting menu with wine pairing

Snacks at the Table

Pinot Gris Reserve, Lawson’s Dry Hills, Marlborough, New Zealand, 2022

Forest Mushroom Parfait

Pickled Walnut, Mushroom Tea, Tarragon

Flaky Bread

Évora White Vinho de Talha, Cartuxa, Alentejo, Portugal, 2018

Squab Pigeon

Damson Molasses, Smoked Bacon, Spelt

Pinot Grigio Riserva Ramato, Specogna, Friuli – Venezia Gulia, Italy, 2019 (V)

North Sea Cod

Taramasalata, Kalamansi, Hazelnut Directors Reserve, Tokara, Stellenbosch, South Africa, 2022

Scottish Venison

Beetroot, Caramelised Squash, Blackcurrant

Zinfandel, Seghesio, Sonoma County, California, USA, 2021

Coffee

Sesame, Valrhona Chocolate, Winter Leaves

Ratafia Champenois, Solera, Henri Giraud, France (NV)

Your choice of freshly ground

Colombian Huila & El Salvador Blend

Coffee or a selection of Teas served with Hand Crafted Northcote Chocolates.

Michelin starred feasts

The restaurant is glamorous yet understated, a great stage for the main act that is the food of course. The large windows overlook the lovely gardens, it’s nice to know that many of the herbs used in the kitchen and at the impressive

truly unique opportunity to ask questions and engage with the chefs in the intimate setting of the Chef’s Table.

Exclusively for your party only, you can watch the action of the Michelin star kitchen from the comfort of your chair, with the glass doors offering a window to the theatrical setting of the main kitchen, where on a busy time up to 25 chefs are creating amazing dishes at their stations.

A perfect landscape for activities

cocktail bar had been picked from their own garden. There is also a private dining room, situated right in the heart of the Michelin Star kitchen - providing a birds eye view of the professional kitchen at work. The cookery school makes for an amazing and unique team awayday covering everything from making bread and pastries to the secrets of BBQ’ing like a pro.

Join the chef’s table

If you’ve ever looked in amazement at the dish presented to you and wondered how it’s created, here’s your chance to witness all the culinary action. Lisa, the Head Chef, hosts up to 16 people for lunch or dinner at the Northcote Cookery School, offering your teams a

NEED TO KNOW

Your Northcote escape can extend far beyond the luxurious confines of the hotel. Explore the surrounding Ribble Valley, renowned for its beauty and rich history. The hotel is right beside the Forest of Bowland which covers 300 sq miles of rural Lancashire and North Yorkshire. From gentle countryside walks to exhilarating coastal adventures, on foot or on a bike, Northcote provides the perfect base to discover the captivating tapestry of Lancashire and beyond.

Rooms and suites

Five-course Gourmet Tasting Menu £135.00 per person

(excludes wine)

Connoisseur Wine Flight with six wines: £175.50

Non-alcoholic Wine Flight: £40.40

Exclusive hire of the restaurant for up to 80 guests Event space from 8-80 guests Rooms (B&B leisure rate) from £220 per night

There are 26 bedrooms and suites in total, 18 in the main Manor House and the rest are Garden Lodge Suites in the Northcote gardens across from the Manor House. Seven of these are luxurious junior suites, plus there is the Master Suite too for that extra special stay – or to set your top exec up in extra specious luxury. We stayed in a Junior Suite which was very ample in space with a ‘I want this at home’ kind of large contemporary bathroom with both a bath and a large walk-in shower, and even its own balcony from which to take in the countryside scenery. The lodge also has a boot room

and gun cabinets: the helpful team at Northcote can help you find a nearby field for a spot of clay pigeon shooting should you like to organise this as a team activity.

The rooms are all individual, with sumptuous furniture and fabrics in rich colours, offering the ultimate retreat to recharge and refresh. A Nespresso maker, a well-stocked minibar and a Dyson hairdryer in each room too as you’d expect.

Breakfast like a royal

You don’t want to miss breakfast at Northcote which is complimentary with all overnight stays and served in the main dining room with the finesse and attention of a full silver service. We chose the Wellgate House Smoked Salmon, Bowland Scrambled Eggs and Butler’s Tasty Lancashire Cheese Soufflé, Grilled Local Tomato and sourdough toast served with delicious coffee. The breakfast menu is extensive, including plenty of seasonal fruit and lighter options as well as Champagne, Bucks Fizz and Bloody Marys. At Northcote, no one is judging your choices, unless you have a business meeting or event to rush to.

Exclusive meeting space

Two separate venue spaces that also combine into one larger suite with capacity from 8 to 80 delegates depending on your required format. The dedicated team operating The Louis Roederer Rooms will look after all of your needs, while the first-class facilities and integrated technology provide the best surroundings for your meeting. Lunch and dinner are provided from the Northcote kitchen making it a true gourmet experience, or a low-key working lunch if you’d rather focus on business at hand. northcote.com

How to ensure I’m well prepared for a job interview?

Abigail Jones, a career EA, coach and mentor answers burning questions relating to the Assistants’ careers and roles sent to us by our readers. As a coach to EA’s and PA’s, the topic Abi is asked most about is how to start a job hunt, what to expect, and how to prepare for interviews...

Firstly, get your CV ready

Even if you are not job hunting, it’s good to update your CV regularly. If it’s over 12 months old, it’s worth giving it a spruce up. Add in your accomplishments, any professional courses, and highlight your skills and achievements. Perhaps you’ve delivered a difficult project, ran some events, saved the company money, took part in interviewing candidates, or led a team. You may want to make different versions of your CV- for example, skills led or achievements led.

How will you approach job hunting? Through recruitment agents, personal networks, online job boards, or reaching out directly to employers? At some point, you are going to have to interview – first either with the recruitment agent or HR, or with another EA recruiting for their replacement.

Now is a great time to practise answering basic questions like ‘why are you looking for a new role?’, ‘tell me about yourself’. The more you practice the better, out loud. (You can practise with the following list of ‘expected questions’ ). If you get nervous, you can take a paper copy of your CV and your answers to some of these questions into the interview with you.

Job hunting takes resilience, you are likely to experience rejection, and all you

can do is keep going. However, don’t let the fear of failure put you off trying. The right role is out there, you just have to find each other.

Experience and background:

• Can you describe your previous experience in supporting senior executives? What tasks did you handle on a daily basis?

• What do you think is the most important quality an EA should possess? How do you demonstrate this in your work?

Organisational skills:

• Tell us about a time when you had to manage conflicting priorities. How did you determine what tasks took precedence?

• How do you stay organised when juggling multiple tasks with tight deadlines?

Problem-solving:

• Can you give an example of a challenging situation you’ve faced in your role as an EA, and how you handled it?

• If your executive asked you to prepare an urgent report with limited information, what steps would you take to ensure it’s accurate and delivered on time?

Communication and relationship building:

• How do you ensure smooth communication between your executive and various stakeholders, both internal and external?

• How would you handle a situation where you had to deliver difficult news to an executive?

Technological proficiency:

• What office software are you most proficient in? How do you use technology to enhance productivity and efficiency in your role?

• Have you had experience managing virtual meetings or organising remote work schedules? How do you ensure seamless operations when working remotely or across different time zones?

Cultural fit:

• How do you adapt to working with different personalities? How would you describe your ideal working relationship with an executive?

• Can you share an example of how you’ve contributed to a positive and collaborative team environment in the past?

Follow Abi on Instagram @thepacoach Email your question to editorial@palife. co.uk, subject Ask Abi.