Circulation:
70,000 COPIES
Readership:
250,000
TARGETED AUDIENCE
Helping customers to reach a young, urban Polish language audience every week since 2006 Media-pack 2014
Targeting Polish community will make you money According to The Diverse Magazine, the Polish pound will be worth 4 billion pounds in 2014.
better and are more keen to try news services and technologies says Offcom.
Ethnic minorities, including Polish are younger, well-educated and essentially have more disposable income than average. Ethnic groups members are usually more flexible in terms of services they use, manage their finances
Polish community members have more mobile phones, are more likely to use cable and satellite TV and the internet than general population suggest IPA's Ethnic Diversity Group. They are also more likely to own luxury brands (Cars, Electronic
Key figures: • 40% of London population are from ethnic communities • 320 languages are spoken in London • 1/3 of businesses in London are owned and run by ethnic • More than 2 million Eastern European have come to the UK over the past year • Disposable income in excess of £90 Billion • The food sector is dominated by ethnic food and restaurants • Strong dependence on own media (TV, Radio, Press, Digital & Cinema) • The demography in London is changing beyond recognition and brands must change their tactics and marketing approach
Consumables, Watches, large Property) than the UK population as a whole. More and more retailers and big brands target Polish migrants with success. Polish food is the fastest-growing ethnic food range ever launched in Tesco and includes over 300 products sold in over 500 Tesco stores in the UK.
“Multicultural communities will be more visible and influential as they climb the business and corporation ladder. They will also want to feel they are being communicated to, so targeting diverse groups and communities is going to be a given for all successful UK brands and marketers.” Ethnic Diversity Group
“Most members of cultural groups and migrants turn to their own media for information, entertainment and advice.” Ethnic Advertising and Communications Agency
Media-pack 2014 2
Why Panorama?
Circulation:
70,000
Online & Mobile
Panorama - the most popular family, glossy magazine for all Poles in England, Wales, Scotland and Ireland.
COPIES (EVERY THURSDAY)
Readership:
250,000
TARGETED AUDIENCE
Circulation
140 000 120 000
Targeted audience:
100 000
YOUNG, URBAN, MALE/FEMALE, 19-50, GOOD INCOME
80 000 60 000 40 000 20 000 0
Readership
Panorama - the review of the best Polish and international press brought by the successful publisher of well-know titles such as: Polish Express, Discover Poland, Polish social portal: Polacy.co.uk and informative website Strefa.co.uk
Circulation
Every week our clients have access to e-pages of Panorama which is read online by 165.000 people monthly.
Polish Express Panorama
Cooltura
Goniec
Format: A4 Readership
600 000
Profiles:
500 000
FAMILY MAGAZINE, NEWS, ECONOMY, POLITICS, CULTURE, TURISM, LEISURE
400 000 300 000 200 000 100 000 0
Polish Express Panorama
Cooltura
Goniec
FREE IN LONDON, ÂŁ1 OUTSIDE OF LONDON In cooperation with: Najlepszy Magazyn Popkulturalny www.dz.com.pl www.forbes.pl
www.wprost.pl
www.machina.pl
www.twoje9miesiecy.com www.wp.pl
Media-pack 2014 3
Delivering your message Panorama distribution network:
4000
distribution outlets nationwide
606
70
distribution outlets in London
260
Asda stores nationwide 75
boxes outside London Underground Stations
25
9 6.7 6.6 5 4 2.7
Tesco stores in London
Panorama hits the market with strong distribution network and unique daytime distribution system, which guarantees that every single copy of magazine is delivered to your potencial client and maximise advertising response. 1
75% 25%
Unique daytime distribution means:
of circulation most major cities nationwide
Wales 2,7%
1
• Maximum response from advertisement • No magazines damaged or unread • Readership monitoring in all areas
2
of circulation London area
2
7. 6 6. 6 5 4 57
2
52
7.
1 2 3 4 5
London 75,0%
Scotland 4,0%
North England & Midlands 6,7%
1 2
Other 25,0%
3 4
Ireland 5,0%
5
South England 6,6%
Media-pack 2014 4
Readership profile • Poles 19-50+ years old • Average income £20 000 per annum • Dynamic • Urban • Well-established in the UK • Open for news • Spending a lot on consumer goods
There are three board types of UK Poles: (Mediaedge:cia MediaLab’s report) Trippers – seasonal workers Misers – who want to accumulate money to take it home Blenders – who want to invest in the UK and consumer goods.
The Centre of Economics and Business Research calculated that Polish migrant workers earn, on average, £20 000 a year, leaving disposable income of £6000-£7000. Plenty of advertisers are interested in chasing this consumer group.
Only a real understanding of this niche audience and special communication channels are the key for advertising.
Are the Polish publications the main source of information for you? No 18%
What is your High School education? 44%
1
According to the British Polish Chamber of Commerce, currently there are 2.5 million Poles living in the UK (400 000 in London). According to The Centre of Economics and Business Research 750 000 Polish people own 4 billion pounds every year and this figure increases 10% yearly. (The Centre of Economics and Busniess Research)
1 2
1 2
1 2 3
Master's Degree 45% 1
2
2 3 4
Yes 82%
How old 40-49 50+ <19 are you? 19-24 19%
8%
5%
4
1%
1 2 3 4
1 2 3 4
Technical 9%
5
Primary 2% 1 2 3 4 5
25-39 67%
Media-pack 2014 5
10 great reasons
Why to advertise and choose Panorama?
1. 1000s and 1000s of customers:
6. Right places to get newspapers:
has a circulation of 70 000 copies in total. We target above all Polish people who decided to come to the UK after the accession to the European Union that took place on the 1 May 2004.
We are there where our readers are. is easily accessible what recent poll proves. What is more our distribution department works hard to reach as much Poles as possible.
2. Your customers – our readers:
7. Easy to use, easy to advertise:
offers the most interesting and carefully selected topics from the best selling and famous magazines as well as newspapers. Readers will find articles from the top Polish titles. And just imagine – everything is in one handy publication.
3. Guarantee of success:
Our dedicated and trained sales team is there for you. As we train them, their qualifications are better and better. Just give them a call email your enquiry and they will find the right solution for you.
is our third publication and is founded on the same mindset as its principle publication Polish Express, which has had a great success since its launch seven years ago. The team at is a group of young, innovative professionals driven to bring the highest standard of quality.
8. Special offers, special promotions for you:
4. We set up high goals:
9. Our support:
All of us here at work very hard to be better and better and one step ahead of our competition. We also invest a lot in our activities like Job Fairs.
5. Always up to date:
Once a year we organize a survey among our readers – your customers to find out more about them, their needs and expectations in order to have the right newspaper for them. Therefore we know them very well.
We know how important it is to advertise here, on this very competitive market. Therefore our flexibility will allow you to create and run a successful campaign tailored to your needs and budget.
As we all come from Poland, we know Polish traditions, manners and culture. Therefore we know how to target Polish community, how to spread information about your company among them. If you still have some doubts whether to advertise or not, please do not hesitate to contact us.
10. Customer care:
Only the best level of service is acceptable. We regularly check the quality of our service. If you have any reservations about it, please do let us know.
Media-pack 2014 6
Cooperate with us:
Contact our Sales Department: Tel: 020 3026 6550, e-mail: sales@zetha.co.uk
Media-pack 2014 7