Main concept in consumer behavior and model of consumer behavior
THM 1006 CHAPTER 2 PARIPAN
MAIN CONCEPT IN CONSUMER BEHAVIOR Andreason Model • The model recognizes the importance of information in the consumer decision-making process. • It also emphasizes the importance of consumer attitudes although it fails to consider attitudes in relation to repeat purchase behaviour.
NICOSIA (1966)
The model concentrates on the four different fields. • Field One (Two Features) organization’s attempts to communicate with the consumer, and the consumers’ predisposition to act in a certain way. • Field Two Involves the consumer in a search evaluation process which is influenced by attitudes. • Field Three The actual purchase process. • Field Four The feedback
MIDDLETON AND CLARK (2001)
Stimulus-response model • based on four interactive components, with the central component identified as ‘buyer characteristics and decision process’. • separates out motivators and determinants in the consumer buying behaviour. • emphasises the important effects that an organization can have on the consumer buying process by the use of communication channels
GILBERT (1991)
consumer decision-making model •
Suggests two levels of factors which have an effect on the consumer. • The first level of influences is close to the person and include psychological influences such as perception and learning. • The second level of influences includes those which have been developed during the socialization process and include reference groups and family influences.
MATHIESON AND WALL
QUESTION ? PLEASE