The global pattern of tourism demand ch.7

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THM 1006 Paripan Keawnet


Introduction  Tourism growth  Tourism arrivals from 565 million in 1995 to 636.6

million in 1998  The WTO predict tourism will grow to 101.56 million by 2020

We also explored the influences and determinants that affect tourism demand.



Factors shaping the development of tourism


Exogenous factors affecting tourism include:  Economic and Financial development  Political / legislative / regulatory factors  Demographic and social changes  Environment planning and impact issues  Technological innovations and improvements  Infrastructural , equipment and facility investment  The safety of travel



Key market forces directly affecting the demand for and supply  Consumer knowledge of tourism possibilities and

tourist requirements  Destination product development and products/service

development by the private sectors operators  Trends in the structure of the travel and tourism

operating sector marketing  Supply of skilled and experienced human resources



Influences and Determinants  Demographic and Social Change

 Transport Infrastructure  Trading Developments  Destination Product and Service Development  Structure of the Travel Trade  Economic and Financial Development  EXOGENOUS FACTORS

MARKET FORCES




Influences and Determinants  Political ,Legislative and Regulatory Changes  Technological Developments  Safety of Travel  Marketing  Computer Reservations Systems and Destination

Databases  Human Resources Development



Key determining factors influencing tourism demand ď‚— Asia Pacific

Income is distributed across all the Asia Pacific regions by education ,ethnic groups ,rural area Japan ,Hong Kong ,Singapore are highest GDP China is huge divergences. ď‚— Africa and Middle East

Income inequality between households South Africa difference largely between white-headed households and black-headed households.













Conclusion  Inbound and Outbound tourism are predicted to grow

in importance over next decade.  Outbound tourism is predicted to grow rapidly from within the Asian regions.  The Asian, African and Middle Eastern are growth stages and will be a great potential for developments regions in the future.


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