Motivators THM 1006 Tourist Behavior
Paripan Keawnet
Introduction The number and rage of motivators can be spilt 2 groups • Those which motivate a person to take a holiday • Those which motivate a person to take a particular holiday to a specific destination at a particular time.
Source: Swarbrooke, J. & Horner, S. (1999) Physical
Cultural -Sightseeing -Experience new cultures
-Relaxation -Sun tan -Exercise and health -Sex
Emotional -Nostalgia -Romance -Adventure -Escapism -Fantasy -Spiritual fulfillment
Tourist Status -Exclusivity -Fashionability -Obtaining a good deal -Ostentatious spending opportunities
Personal
Personal development -increased knowledge Learning a new skill
-Visiting friends and relatives -Make new friends -Need to satisfy others -Search for economy if on very limited income
Tourist’s motivations are probably
• Personality • Lifestyle • Past experience • Past Life • Perceptions of their own strengths and weaknesses
Motivators change over time Circumstances • Having a child, or meeting a new partner • An increase or reduction in income • Worsening health • Changing expectations or experiences
Other…. • Multiple motivations • Shared motivators • Express and real motivators • Motivators and different market segments • Motivators and gender • National and cultural differences • Motivators and different types of tourism product
Other….. • Multiple motivations wish to purse a hobby Wish see a particular church or museum Want to relax
• Shared motivation Each member will go their own way for at least part of the time The group will stay together but each member will be allowed to choose
Cultural differences
Major motivation and different types of visitor attractions Theme park
Museum
Art gallery
• • • •
• Learn something new • Nostalgia • Status if internationally famous
• • • •
excitement Risk and adventure Escapism Status if has the best “white knuckle-ride”
Aesthetic pleasure Relaxation Pursue special interest in art Status if see word famous painting
Leisure shopping complex
Golf course
• Escapism • Search for a bargain • Status if bought designer label product
• Exercise • Make new friends • Status if it is a prestigious course
T-express, Everland, South Korea
Top Thrill Dragster, Cedar Point, Ohio, USA
Mean Streak, Cedar Point, Ohio, USA
The Louvre museum
Museum Siam
Harrods
What ‘s your motivation ď ą Matching your friend write code name the top paper. For example Attractions Or tourism activities 5 of the tourism product, or anything else, and that motivation to go that place. Or activity that is reasonably available to them for 20 minutes.