Terramor
GROWING NAMES IN GLAMPING BY MIKE GAST North Americans’ love affair with glamping has more established companies looking at expanding their branded glamping footprint across the U.S. and Canada.
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ntil now, much of the growth in glamping facilities came one “glampground” at a time. Existing campground owners carefully added glamping facilities to their parks, existing businesses such as wineries and farms added a few sites, and new entrepreneurs entered the market with larger, glamping-specific upscale locations in poplar markets. While glamping brands with multiple locations are out there (think Under Canvas, Collective Retreats, and Tentrr, to name a few) the rapid maturation of the glamping industry now has more industry players thinking about wide-ranging expansion.
KOA’S TERRAMOR RESORT BRAND SET TO EXPAND “From our perspective, we’ve always known the value of a brand,” said Kampgrounds of America
Terramor
Inc. Chief Marketing Officer Whitney Scott (pictured). Scott oversees the marketing and operations of KOA’s Terramor Outdoor Resort location near Bar Harbor, Maine. After two summer seasons of operation at its Bar Harbor location Kampgrounds of America Inc. (KOA) is set to announce at least two more
g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 3 1
