DEMYSTIFYING THE GLAMPING AND RV GUEST RELATIONSHIP BY TODD WYNNE-PARRY
W
hile the Glamping and RV industries have experienced the same hockey stick pattern of growth over the past few years, there remains a mis-guided perception that these two consumer groups have little in common. Or alternatively, that if you are planning a Glamping operation, mixing the RV guest with the Glamping guest will be an undesirable clash of cultures.
The thinking is the modern high-end outdoor lodging guest, who pays significantly more per night than the RV guest, should have exclusive domain over the destination’s well designed and curated facilities and amenities. While in some instances this approach may be warranted, in reality, the mix of these styles of accommodations can provide both a lucrative revenue enhancement and an environment that promotes our many human commonalities.
THE TWO WORLDS The two worlds for the purposes of this article are really three. The Glamping guest being one market segment, but the RV campground guest is really made up of two sub-groups. First there is the traditional RVers, be they seasoned pros or newbies who caught the RV bug while avoiding the Covid one. These guests come in all ages, all economic backgrounds and in single, couple or family format. The other is the Nomads – the
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