Business Model Canvas

KEY PARTNERS

High-profile athletes and entrepreneurs. Educational Institutions –Schools, Universities. OTM Mobile IQ / EQ test developers. Manufactures for A10 merchandise.

CUSTOMER RELATIONSHIPS

Community –between the African youth applicants and their ambassadors, mentors, and counselors.

Co-creators –support and empowerment.

Social Media –awareness of brand’s mission and message + follow stories of scholarship recipients and touching stories.

CHANNELS

Smartphone & legacy phones –OTM Mobile A10 Website Social Media

KEY ACTIVITIES

Develop IQ/EQ tests to send. Send curriculum tests to African students. Search for potential scholarship recipients. Create brand content to engage with potential customers and obtain data.

KEY RESOURCES

Mobile network and A10 Data and social media. Human and financial resources.

VALUE PROPOSITION

A10 help young Africans who want to have access to education by assigning an ambassador or mentor who provides regular counseling and guidance on their educational journey. Access to the curriculum to test (IQ and EQ tests) followed by a scholarship and vocational opportunities. Brand that empowers and evokes African memories and webpage.

emotions.

CUSTOMER SEGMENTS

Young Africans (15 –18 yearolds) Potential Scholarship recipients –get them interested in accessing and taking the curriculum to test.

Givers –get them to understand the A10 message so they can buy A10 merchandise.

REVENUE STREAMS

A10 Merchandise –direct sales

Marketing Activities –Sponsorships

COST STRUCTURE

Development and distribution of tests. Human Resources (staff) Marketing activities / advertising Social media and website assets / maintenance A10 merchandise production Branding Scholarships –fee to educational institutions

BUSINESS MODEL

DEFINITION

The business model canvas is a great tool to help you understand a business model in s straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can also use the business model canvas to understand your own business model or thatofacompetitor.

The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates,deliversandcapturesvalue.

HOW TO

1.Customersegments

List the top three segments. Look for the segments that providethemostrevenue.

2. Value proposition

What are your products and services? What is the job you getdoneforyourcustomer?

3. Revenue streams

List your top three revenue streams. If you do things for free,addthemheretoo.

4. Channels

How do you communicate with your customer? How do youdeliverthevalueproposition?

5. Customer relationships

How does this show up and how do you maintain the relationship?

6. Key activities

Whatdoyoudoeverydaytorunyourbusinessmodel?

7. Key resources

The people, knowledge, means, and money you need to runyourbusiness.

8. Key partners

List the partners that you can’t do business without (not suppliers).

9. Cost structure

Listyourtopcostsbylookingatactivitiesandresources.

REFERENCE: “Business Model Canvas.” –https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/

CHIMAMANDA NGOZI ADICHIE

ZOZIBINI TUNZI

THANK YOU

We’d like totake this opportunity tothankboth Parsons andthe Africa 10 teama chance to work on this project and help out a very important organization in Africa.Webelievethateveryonedeservesafightingchancetobecomesomething with the help of education and mentors. With that said, we really do hope that Africa 10 takes our research and findings and creates and organization that will trulyhelpAfricaprosper.

DAVIDO