BUSINESS MODEL CANVAS KEY PARTNERS • • • • •
High-profile athletes and entrepreneurs. Educational Institutions – Schools, Universities. OTM Mobile IQ / EQ test developers. Manufactures for A10 merchandise.
KEY ACTIVITIES • • • •
Develop IQ/EQ tests to send. Send curriculum tests to African students. Search for potential scholarship recipients. Create brand content to engage with potential customers and obtain data.
KEY RESOURCES • • •
VALUE PROPOSITION •
•
•
Mobile network and A10 webpage. Data and social media. Human and financial resources.
A10 help young Africans who want to have access to education by assigning an ambassador or mentor who provides regular counseling and guidance on their educational journey. Access to the curriculum to test (IQ and EQ tests) followed by a scholarship and vocational opportunities. Brand that empowers and evokes African memories and emotions.
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
Community – between the African youth applicants and their ambassadors, mentors, and counselors.
Young Africans (15 – 18 year olds) Potential Scholarship recipients – get them interested in accessing and taking the curriculum to test.
A10 Merchandise – direct sales
Co-creators – support and empowerment.
Givers – get them to understand the A10 message so they can buy A10 merchandise.
Social Media – awareness of brand’s mission and message + follow stories of scholarship recipients and touching stories. CHANNELS • • •
AFRICA 10
Smartphone & legacy phones – OTM Mobile A10 Website Social Media
Marketing Activities – Sponsorships
COST STRUCTURE • • • • • • •
Development and distribution of tests. Human Resources (staff) Marketing activities / advertising Social media and website assets / maintenance A10 merchandise production Branding Scholarships – fee to educational institutions
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