ST. STEPHEN’S HIGH SCHOOL
MANILA, PHILIPPINES
聖公會中學
since 1917
Branding Initiative
for the new generation and the pride of all Stephenians at heart
Who are
Stephenians? They are
Christian God-fearing Balanced World Class
individuals
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Who is
St. Stephen’s High School and what does she do?
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the mission
To provide quality education based on Christian principles The mission and vision statements are instilled to the students as early as pre-school. It summarizes everything the school stands for and aims to achieve in short, simple, memorable phrases. There is no need to change and update it. The statements should continue to serve as a reminder to educators, school administration and directors and students that all effort ends and points to Jesus Christ.
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To be a school after God’s own heart, and be a lighthouse in the community the vision
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objectives simple timeless consistent
To establish Simplified yet strong Relevant and identifiable Clear message about the image and Identity of St. Stephen’s High School, Manila and for the next generation Stephenians
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objectives simple timeless consistent
qualities
“GOLDEN ARCHES”
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Companies that refreshed their logos Everyday we are bombareded with plenty of information, everywhere you look ,there are logos, texts. What is happening now with most companies is not a trend, but a necessity. simplification - but with strong identity, recall. Our logo should also be easy to draw.
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Companies that refreshed their logos
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Identity Refresh Existing SSHS Logo New SSHS Logo Typeface and Signature New SSHS Logo & Signature Sample Application
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Analysis of Existing SSHS Logo
Visibility of Existing Logo Signboards Website Promotional Materials Uniforms (Logo & Color)
Analysis Initial Evaluation: Inconsistencies in Appearance and Application - Triangular shape stretched or compressed - Varying color & typeface application - Cross & Crown icons inconsistent Most Identifiable Elements - Triangular Shape - Cross and Crown - Violet & White
Conclusion Overall, the existing Logo / Emblem of St. Stephen’s High School possesses a strong identity and symbolism because of its geometry, the color and number of other elements. Throughout the years, familiarity has already developed. Upon careful analysis however, there are many elements in the existing Logo that are only identifiable unless properly scrutinized (especially when seen from afar). The Branding initiative seeks to take advantage of only the strong identifying elements that are already sufficient enough to establish connection and use that as basis for the proposed new Logo and Signature.
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Analysis of Existing SSHS Logo What sets apart our logo from other schools is that we have a distinct icon.
Elements of the existing SSHS Logo
Inverted Triangle (Double-line) A strong geometric shape easily identifiable. A number of Chinese-Filipino schools also use this shape.
School Name
Direct identification of emblem. St. Stephen is the first Christian Martyr - a strong correlation of name & faith
Cross & Crown
Symbolism to reflect the identity of the school and its affiliation with St. Stephen’s Parish. An iconic representation of the ultimate model: Jesus Christ “Stefanos” in Greek means Crown, Wreath, Reward
Foundation Year
Indicates the year the school was founded. Important to establish history and credibility
Chinese School Name
Identifies with the Chinese-Filipino Community, and the Anglican-Episcopal Diocese.
Color: Violet & White
Unique color selection provides the school a strong identity amongst other schools. Symbolizes royalty, nobility, wisdom.
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1 2
3
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Strong Identifying Elements of Existing SSHS Logo / Emblem
1 Inverted Triangle
2 Cross & Crown
- Strong geometric shape - Easily Identifiable - Familiarity with existing Logo / Emblem
- Iconic symbolism in itself -Represents affiliation with St. Stephen’s Parish -Easily Identifiable
Represents:
3 Color: Violet & White
- Color is Unique among other ChineseFilipino Schools -Represents affiliation with St. Stephen’s Parish -Easily Identifiable
Every Stephenian’s Mission
Every Stephenian’s Attitude & Final Aim
Every Stephenian’s Mark
Faith. Hope. Love.
Jesus Christ Christ’s Love and Crown of Glory Gospel & Reward
Royalty: Children of God Nobility. Dignity. Wisdom
Educators - Students - Parents God - School - Community
Purity St. Stephen’s High School - Branding Initiative
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New SSHS
+
ST. STEPHEN’S HIGH SCHOOL Logo
+
St. Stephen’s High School
SSHS
=
St. Stephen’s High School Manila, Philippines
聖公會中學 Since 1917 St. Stephen’s High School - Branding Initiative
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objectives
qualities
simple timeless consistent
What does your logo look like?
Describable
Effective Without Color
“Inverted Triangle Cross and Crown”
Used in various applications and prints
Memorable Even a child can draw this!
Scalable Still visible even small in size
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Typeface & Signature Standard typeface
Swis721 BT Swis721 Lt BT Main Signature & Headings
Secondary Signature & Sub-Headings
Cambria All Body Text
Kozuka Gothic Pr6N Main Chinese Signature & Headings
Kozuka Gothic Pr6N
St. Stephen’s High School St. Stephen’s High School St. Stephen’s High School 聖公會中學
Secondary Chinese Signature & Headings
聖公會中學
All Chinese Body Text
聖公會中學
Kozuka Gothic Pr6N
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New SSHS Logo & Signature OFFICIAL LOGO - SIGNATURE
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