FASHION
ONE STAR ALL STAR THE WINNER
CONVERSE
BY PATTHARAWAT SANGJAN
All Converse Is The Best Fashion.
You do your thing. You do it relentlessly. Every day, you’re on your feet and moving. You love your Chucks, but you need them to be more. We listened. Introducing the Chuck Taylor All Star II. They’re cushioned for hustle. They fit and feel better, but still look like the icons you’ve always connected with. Now you can do your thing, only ...
HISTORY OF CONVERSE.
-----Converse is an American shoe company with a production output that primarily consists of apparel, skating shoes and lifestyle brand footwear. Converse is known as one of America’s most iconic footwear companies. The company was founded in 1908. Converse has been a subsidiary of Nike, Inc. since 2003.[2] The company lost a huge monopoly after other companies presented their own styles, but Converse rebounded and changed the targeted audience. During World War II, the company shifted its manufacturing from the public, and instead made them for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. Converse shoes are distinguished by a number of features, including; the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip that have become extremely distinguishable internationally.
By Pattharawat sangjan
All Converse. One Stars It’s curious to think that suede on a shoe was once considered a bold move. Those basics that we take for granted weren’t basic when they debuted; they had a purpose before being retired. But some shoes just couldn’t stay away. By 1969, the canvas and rubber of Converse’s All Star formula had begun to look a little archaic. After all, the All Star is 98 years old this year; a model that evolved from a non-skid creation that was made for multiple court sports before settling with the then-young game of basketball, which was just 26 years old when the Converse Rubber Shoe Co. introduced the model in 1917. For its earliest form, this hi-top design (not the first basketball shoe — Spalding pioneered it, and pioneered several other designs too, including basketball caps at the turn of the 20th century) didn’t bear the star logo. Instead, a ‘C’ on the circular patch was applied that would disappear in favour of something more recognisable. The familiar star was added around 1921, reportedly at player-salesman Chuck Taylor’s request. That Taylor deal could be considered one of the industry’s original collaborations.
Chuck Taylor All-Stars. Chuck Taylor All-Stars or Converse All Stars (also referred to as “Converse”, “Chuck Taylors”, “Chucks”, “Cons”, and “All Stars”) is the brand name for a pair of casual shoes developed and produced by Converse, which has been a subsidiary of Nike, Inc. since 2003. The design of the Chuck Taylor All-Star has remained largely unchanged since its introduction. The shoes consist of a stitched upper portion, a toe cap usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas. The innovative detail of the original shoe was the “loose lining” of soft canvas. This was intended to move along with sweaty gym socks and prevent blisters. An improved model, the Chuck Taylor II, was announced by company management in July 2015.[1] Incorporating Nike technology, it retains the outward appearance of the original while employing a modern lightweight material for the insole.
The Winner. Vintage 1970’s Converse “The Winner” Shoes made in the U.S.A. Gold six Up for auction is extremely rare pair of vintage 1970’s Converse The Winners in gold with blue strips size 9 1/2. The shoes have been worn and show some damage from use and age. The most noticeable is on the top of the heel of the shoe and discoloration on the the toe of the right shoe. The shoes still have their original laces. Very cool style and as far as I know this model has never been reissued by Converse. Lots of life left in these Winners. The original insole is in good shape and there is lots of tread left on the soles. Don’t miss this opportunity to own a pair of vintage Converse WInners. Feel free to email with any questions. Buyer to pay 10.00 priority shipping within the continental United States. I will ship these international, please email me for quotes. Thanks for looking and good luck.
t s e b e h t s i . s r r e a n e S n i W ust for e Th rse J e n o C
Economy of Converse. The 105-year-old brand has grown at breakneck pace since Nike rescued the company in 2003, two years after it filed for bankruptcy. Since its cultural heyday in the ’80s, the hip sneaker has experienced a rebirth. On Thursday, Converse posted an 18% increase in revenue over the past three months, a shining star on an overall impressive balance sheet for Nike. From now on Converse will report its earnings separately, heralding the brand’s standalone success. In 2002, the flailing company reported just $205 million in revenue. Since, Nike has transformed the brand into a $1.4 billion business—and this year’s revenue is on pace to surpass that number. Converse has seen the strongest growth in the North America, China and the UK, where it’s made significant investments over the past several years. It transformed a basic canvas sneaker into a designer’s canvas. From black leather-studded sneakers by John Varvatos to woolly bright hightops by Hudson Bay, there are endless options across the fashion spectrum. The original Converse All Star, created for basketball players, was the ultimate sports sneaker in the 1970s. In the ’80s, Converse became the quintessential casual footwear before the sneakers were made famous by musicians like Kurt Cobain in the early ’90s. The Converse website describes this transition best: “We started on the court and got adopted on the street.” Converse leveraged this change at the right moment by dropping its original all-American message in favor of an image that would appeal to millennials: individuality and independence. Their 2008 “Connectivity Campaign” played up the brand’s counter-cultural appeal, featuring images of rebellious icons of past decades, such as Brit-bad boy Sid Vicious, and American idols Janis Joplin, James Dean and Billie Joe Armstrong. The campaign extended globally into 75 countries, each customized with area-specific celebrities, and helped the brand post a 29% increase in year-over-year revenue. “Our whole mission is to inspire originality and be an advocate and catalyst for creativity,” said Converse CMO Geoff Cottrill, in an interview with AdWeek. If the recent quarter’s revenue is any indication, the latest ad campaign,”Shoes are boring. Wear sneakers,” is maintaining that edgy appeal. The consistent, targeted approach to advertising, and the addition of new retail stores, have helped the sneakers gain a foothold around the world. Nike reported that 42% of sales, including Converse, were driven by the US market, leaving huge growth potential for Converse internationally. Nike opened its first specialty store in Beijing, which featured some of the city’s hippest icons: indie musician Peng Lei, designer Vega Wang, and Chinese top model Bonnie Chen.
But Converse All Stars are 11% more expensive today than they were two years ago. They face growing competition from both Vans and Keds, which have lower price points. Consumers haven’t pushed back yet and likely won’t as long as Converse remains the coolest kid on the block.
By Pattharawat Sangjan 59011210122