Results Blaze MICHAEL YOUNG CEO at Results Blaze
Q What can you tell us about your background? Happily! I was raised in sales by my father since I was 8 and found the psychology of sales fascinating. “Why choose me?” is the question that makes sales the ultimate puzzle for the company to solve. I think what companies lack is way of selling that isn’t coercive yet creates massive internal desire where people feel your solution is the only one while they reach that conclusion themselves. Over the last decade I’ve build sales funnels and sales teams for various companies. I would create a funnel, write the copy, and then build out a sales team behind the lead generation in numerous verticals. Q Why did you start Results Blaze? I recently helped a company go from losing money for 3 years to literally buying out all of their competitors in 18 months and dominating their region. As much as I enjoyed building out sales funnels and creating sales teams it was the most satisfying moment in my business life. I also took a struggling firm from $50,000 a year to over $5,000,000 a year in 24 months. There is nothing like it in the world. For most companies improving their sales 10-15% is a seismic shift and honestly the feedback you get from the businesses is so much fun. You also make a lot of great friends along the way. Q What makes Results Blaze different? We developed the art of Self Suggested Selling™. We get the customer to suggest the sale so sales numbers lift dramatically while eliminating rejection on behalf of the sales rep which render objections to a minimum. We have a unique process because we combine the best of marketing into the sales process. Copywriting and sales have evolved massively since the invention of the internet. Buyers feel friction and perceive “scams” faster than ever. How are you solving that problem? That’s what we do.
GAME CHANGERS Issue #23
Michael Young CEO at Results Blaze
Q How does outside sales training improve an organisation? Primarily because it boosts sales, morale, and improves the brand perception of a business. Most sales training is antiquated, pushy, and alienates both the sales rep and the buyer in the process. Running a branding campaign may or may not work but nothing moves the needle faster and more effectively while also guaranteeing improvement in revenue than in improving sales. Sales isn’t just 1 thing you need to do as a company, it’s the only thing you need to do. Everything else can managed out effectively. Cash flow solves all business problems. Q Is there ever a conflict with the existing sales management that you are looking to work with? Well we wouldn’t be very good at sales if we developed any conflicts in the organization. All problems in business have a solution and sales is the art of making the person with the problem see their solution internally. Boosting the cash flow of a business is usually sufficient for the hardest of head to see why they should do it this way.
