About Shares Investment

Shares Investment is the only integrated financial media in Singapore that publishes in both the English & Chinese languages since 1995. Through its print, digital, social platforms and events, it reaches out to more than 150,000 investors.

Our Vision Shares Investment is about empowering investors with the unbiased investment knowledge and research, to make informed investment decisions — achieving financial freedom.

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We are committed to balanced and unbiased editorial content for our readers.

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We value the trust that investors place in us, to provide accurate and timely fundamental research.

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We are committed to being a trusted bridge between institutions and regulators to reach investors.

Our Business Partners As such, Shares Investment has been able to gain the trust with our long-term partners
 to help reach their marketing goals.

Our Community

There are about 450,000 active investors in Singapore. We engage 150,000. Which is why we are amongst the top 3 most read financial magazine in Singapore.

Our Community With a history of nearly 30 years, Shares Investment is a renowned media amongst the investors in Singapore: “The top 3 most read financial magazine among frequent traders in Singapore.”

28%

48%

38.4%

28%

10%

More than 150,000 investors p.m.

28% earns more than S$80,000 p.a.

28% trades more than 4 times a month

48%: above S$10,000 per trade

10%: Portfolio size above S$500,000

38.4% trades above once, fortnightly

The Engagement

Shares Investment engages the mass affluent investors through (a) digital (b) print, and (c) events.

Digital sharesinv.com is the only bilingual financial portal in the region, generating more than 20 trading ideas every week. All these trading ideas are complemented by fundamental research on every listed company in Singapore and Malaysia.

Multiple Screens Through the different platforms, Shares Investment users read our content through multiple platforms.

And in whole, this accounts for more than 2 million ad-unit impressions per month.

61%

Desktop page-views account for nearly 600,000.

70%

24%

With a website that is suited for the tablet, the growth in tablet has been faster than desktop.

S’pore Traffic

15% The fastest growth is through our mobile site.

(10x); with 150,000 pageviews, and 115,000 app sessions p.m.

67,155 users 80% male

Digital Newsletter Fully supporting the Personal Data Protection Act, Shares Investment newsletter delivers quality content to 57,148 investors

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Second most read newsletter in Singapore.

(Investment Trends 2011-2013)

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76% engagement rate, i.e. investors who actually reads through the content.

Financial Content in the Mailbox

Using content, we have built trust and engagement through electronic direct mailers to our investors. This enables us to provide strong marketing message through content.

Social Media Through the social media platforms, Shares Investment engages more than 18,000 investors.

10.1K

facebook/sharesinv

6.5K

fb.com/gushizixun

2.8K

@sharesinv

Social - the new reach.

Through social media, Shares Investment was able to reach 60,000 investors, organically, during one of our events recently. This is based on our Chinese community alone.

Print Shares Investment is one of the top 3 most read financial magazine in Singapore (Investment Trends). And remains the only financial magazine that publishes fundamental research on more than 100 Singapore listed companies, every fortnight and in English and Chinese.

Print Magazines Every fortnight (Friday), the Shares Investment collates all the latest market data, publish, print and deliver it into the market on Saturday.

Top 3 read financial magazine amongst frequent traders in Singapore since 2011.

Shares Investment reaches

1 2

out to more than 30,000

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More than 75% of local brokerages (UOB Kay Hian, Philip Capital, DBS Vickers, etc) orders the magazine for their clients.

readers every month.

Targeted Frequent Traders Through subscription, brokerage firms, retail outlets, Shares Investment magazine remains an effective print medium to reach out to matured frequent traders for the likes of IG, Phillip Capital and OSIM.

Events Since 2010, Shares Investment has continuously held one of the largest Chinese investment seminars in South East Asia. The largest attendance for an event was more than 2,000 paying delegates.

Events Every year, Shares Investment holds 3-4 events: with the anchor event being the Shares Investment Conference, with more than 1,000 paying delegates every time.

Invited prominent speakers from around Asia — Prof Chan Yan Chong, Hu Li Yang, DAR Wong, etc

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98% approval rating for every event held.

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50% trades in more than one market, demonstrating their sophistication and experience in investment.

Quality Leads Together with the digital and print media, Shares Investment Conferences has been able to garner quality investors into its events. Also, with its media, it ensures effective campaigns that lasts more than a weekend.

Content Matters

Importantly, Shares Investment creates content that is trusted and that engages investors since 1995.

And it is quality content that creates brand conversations.

Content Is Most Valued Editorial content constitutes a substantial portion of investors’ reading needs.

Guests/Registered Users Stock Px & Vol

77.6%

76.40%

News & Announcement

79.6%

78.30%

Local Financial News

71.4%

72.90%

Global Financial News

60.5%

61.30%

SGX Movements

57.1%

52.50%

Global Stock Mkt Movements

37.4%

41.60%

Analyst Reports & Reocmmendations

57.8%

60.90%

Professional Technial Analysis Others

Subscribers

53.1%

46.80% 2.00% 2%

0

40

80

120

Based on internal survey -- online community, July/Aug 2013

160

Native Advertising The effectiveness of traditional marketing has dropped. With our trusted content creation abilities, we have helped to engage investors for our partners.

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Consumers looked at native ads 53% more frequently than display ads

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Native ads registered 18% higher in purchase intent

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32% would share a native ad versus just 19% for display ads.

Drive Brand Conversations Unlike the usual banner ads, consumers demand brand conversations that require brands to create content. In the financial vertical, Shares Investment is able to bridge this content gap for our partners.

As Seen On Shares Investment’s content is also seen on Yahoo Finance, NewsLoop as well as StockMarketReview.com, and continues to grow its content reach.

Yahoo Finance Singapore

NewsLoop by Singtel

StockMarketReview .com

Case Study Bursa Malaysia Together with Bursa Malaysia, Shares Investment ran a content marketing campaign: events and trading ideas online for over 6 months.

Achieved 50,000+ Views

After the CLOB incidence, there’s still lukewarm interest in the Malaysian equities market amongst Singapore investors. As such, Shares Investment worked together with Bursa Malaysia to publish unbiased, balanced trading ideas across our digital media platforms. This content complemented the offline engagement during the Shares Investment Conference in 2014.

Bursa Story : Successful Engagement

A survey was done amongst investors (a) their interest in the Malaysian market before/after the campaign, (b) where they get the necessary information, (c) demographic questions. 
 More than 50% of the respondents are below 40 years old.

Interest Before: 30%

Keenness: 85%

A lot of mistrust towards the Malaysian Market.

Many more wants to know about the M’sian market

39/30%

62/85%

Interest After : 39%

Trading Interest : 62%

Re-education and branding helped gain trust

Many more are willing to start trading in the M’sian market.

39/30%

Native advertising from a neutral, unbiased media source helped rebuild trust

Case Study Mid-Year Review ‘14 To draw interest in our mid-year review seminar, we did an integrated campaign across print, digital and social media.

911,144+ Impressions

Integrating all the media platforms to reach out to our audience, the event was a fully-paid, full-house event.

At the same time, the event had more than 10% of new trading account open for our sponsors.

Mid-Year Review Event : Integrated Media Across the different media, the event successfully garnered full-house response. At the same time, social media engagement reached 160,242 reads in one day.

407,531

Online Media Click-throughs over mobile banners reached a high of 0.46%

343,371 160,242

On-site social updates led to historical engagement levels with the online community.

Print Media

Digital Newsletter Content focused newsletters led to 12% click-through rates.

Social Media

138,480

Traditional media drew more than 30,000 eyeballs per issue

Native Advertising Through Newsletters One of the most successful marketing medium was the content-based EDM. We included a click-through video clip of a speaker in the EDM.

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Nearly 500% more clickthroughs into the website from that EDM.

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15.3% of tickets sales generated by one key EDM sent.

Content Drives Engagement Unlike the usual marketing EDMs, our EDMs were based on content generated by the team and the speakers, hence driving higher engagement and tickets sales than other media.

Native Advertising Through Social Media During the event day itself, the social media engagement on our Chinese FB page hit more than 160,000 views with more than 50% watching the entire video clip.

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Historical 160,000 views in one day.

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The single most viewed and shared post, received 2,857 post-clicks.

Social Media Offline.

With some audience who are unable to be at the event, or still sitting on the fence for a paid event, the social media updates drove lots of interest and engagement in the community, strengthening the brand for future events.

Our Customers

Ultimately, Shares Investment is about connecting with quality partners with our community — empowering them to make informed investment decisions and attain financial freedom.

Meet the Team

The team together has decades of trading, fundamental researchers and journalism that Shares Investment is known for. There are financial graduates, CFA, and ACCA graduates amongst them. Recognised for their editorial quality, we are an accredited publisher for Yahoo Finance (Singapore), Newsloop and StockMarketsReview.com

LOUIS LEE

Research Editor (Digital)

HAOXIANG

QIUYING

Research Editor (Print)

Snr Research Executive

CHOO

ONG

SHANE GOH Research Executive

PETER NG Research Executive

SIMEON ANG Research Editor (Tradeable)

Meet the Market Watchers Amongst the many others, we have some of the markets best market watchers whom we work with to gain insights into the market — ensuring that the investors receive the latest and balanced insights into the market.

CHAN YAN

CHONG

CHARLIE LAU

COLLIN SEOW

ERNEST LIM

DANIEL LOH

ROBIN HAN

Have Question And Answer

Contact Us We are committed to working together with you to engage your target audience.

Should you have any questions or even suggestions on how we can do better to reach your goal, please call our sales at 67458733 or sales@sharesinv.com. 
 
 We look forward to hearing from you!