- the Winners’ Way
‐ 赢 家 的 选择
新加坡的赛马圈子日益扩大，而这项运动也越来越刺激 有趣，因为马迷现在可以观看香港、马来西亚、欧洲和澳洲 的直播赛事。不仅如此，新加坡也主办其中一项奖金最高的 区域赛事-奖金高达3百万元的新航国际杯。
The horseracing community has grown through the years and the sport has never been more exciting – now with race telecasts from Hong Kong, Malaysia, Europe and Australia, and with Singapore hosting one of the most expensive races in the region, like the Singapore Airlines International Cup with $3,000,000 prize money. Moving beyond just a punters’ game, a recent survey by the Nielsen Media Company1 on all Singapore racegoers reveals some very interesting facts about racegoers today: -
赛马渐渐地不再局限于赌博，根据尼尔逊媒体研究公司 (Nielsen Media Company)最近对新加坡马迷所作的一项调 查，我们发觉了一些有趣的现象：ˆ
27%的马迷为PMEB(专业人士、管理阶层、行政人员 和商人)。
ˆ
超过25%马迷的家庭收入在5,000元及以上-7%的马迷 每月收入超过1万元。
ˆ
差不多20%马迷每个赛马日会投注超过500元，而超过 50%马迷每个赛马日会投注最少100元-为新加坡赛马 每年带来庞大的6亿2,400万元投注额！
ˆ
27% of racegoers are PMEBs (Professionals, Management, Executives and Businessmen).
ˆ
More than 25% of racegoers have a household income of S$5,000 and above – with 7% of the total race going population earning more than S$10,000 monthly.
ˆ
Nearly 20% of all racegoers spend more than $500 per race day, and more than 50% spend at least $100 per race day – a whopping $624 million a year of bets in Singapore horseracing!
ˆ
差不多25%
ˆ
超过25% 俱乐部消费。
的读者每周最少一次在酒吧或
For more than 30 years, PUNTERS’ WAY has been and is still the choice source of information for racegoers in Singapore. Based on the Nielsen Survey, PUNTERS’ WAY is read by 8 out of 10 racegoers in this burgeoning industry and the profile of our readers might come very interesting and surprising: -
ˆ
超过30% 餐。
的读者每周最少一次在餐馆用
ˆ
约50% 包括马来西亚)。
ˆ
Nearly 25% of PUNTERS’ WAY readers own more than one property.
ˆ
More than 25% of PUNTERS’ WAY readers drink at wine bars/clubs at least once a week.
ˆ
More than 30% of PUNTERS’ WAY readers dine at restaurants at least once a week.
ˆ
About 50% of PUNTERS’ WAY readers travel overseas (excluding Malaysia) more than twice a year.
Racing beyond just a printing media, PUNTERS’ WAY also has a premier web-portal, www.winner21.com, that receives more than 1,000,000 page views and 30,000 unique visitors2 every month. Together, PUNTERS’ WAY and Winner21 becomes a key medium to reach out to your audience in this Sport for Kings!
1
Survey was conducted in March 2007
调查在2007年3月进行 2
Source: Google Analytics, September 2009
资料来源：谷歌分析，2009年9月
在过去30多年来一直并依然是最受新加坡 马迷欢迎的赛马资讯刊物。根据尼尔逊的一项调查显示，在这 个急速发展的领域中，每10个马迷就有8个争阅 而我们的读者群统计也令人感到诧异和有趣： 的读者拥有超过一个产业。
的读者每年出外旅游超过两次(不
力争上游，超越平面报道，成立了首要的 赛马资讯网站www.winner21.com。这个网站每月吸引超过 100万页览次数及3万名访客。 及Winner21可以 在这项王者运动中，成为你接触目标客户群的重要媒介！
6
10.1.09
霹雳赛期第四天
$4.00
MICA (P) 061/07/2008
PPS 588/01/2009 (020033)
第三十三辑
RM5.00
M 6
要看 请浏览
www.winner21.com winner21带给您方便、快捷，不受时空限制
Retired 退休人士
ANY PUNTERSʼ WAY READER Unemployed 失业人士
%
both Winner21.com及
81 80
4
60
3%
Blue Collar 蓝领
35%
Student/NS 学生／国民服役人士
0%
PUNTERS’ WAY per mth only 读者
Housewife 全职家庭主妇
4%
Winner21.com only Winner21.com
100
10%
PM 专业管理人才
15%
38
Exec 行政人员
3%
40
White Collar 白领
Biz 商人
16%
14%
39 20
0
Any PUNTERS’ WAY Reader
Condo/Pte Apt/EC 私人公寓/行政人员公寓
Landed 有地住宅
PUNTERS’ WAY and Winner21 take up 81% of total readership of
6%
5%
racegoers.
HDB 5 rm/HUDC/Exec 1-3 rm 1-3房式
5房式/公寓式组屋/ 中等入息公寓
23%
读者及Winner21用户占马迷总数的81%
30%
CREDIT CARD OWNED 拥有信用卡比例
4 rm 4房式
%
36% 59 26 18
PUNTERS’ WAY readers are more likely than the average race-
14
Any Credit Card 任何信用卡 Classic 经典卡 Gold/Premium 金卡/优质卡 Platinum 白金卡
9 2 2 1 0
20
40
60
80
Others 其他 Black card 黑卡 Corporate card 商务卡 Ladiesʼ card 女士卡
100
goer to be PMEB, and stay in high-end HDB. A higher-end group (PMEBs) with close to 3 in 10 and 11% staying in private dwelling. 中的PMEB人士比例较高，他们多住在高端组屋。 这些高入息人士(PMEB)在每10人中就有3人，其中11%读者住 在私人住宅。
A higher than average of 60% of PUNTERS’ WAY readers own a credit card and 6% have a country club membership. A whopping 41% own a car in their household. 平均超过60%的 读者拥有一张信用卡；6%拥有乡村 俱乐部会籍；而家庭拥车的百分比达到41%之多。
$8,001 - $10,000
5%
$10,001 - $15,000
4%
$5,001 - $8,000
15%
$3,001 - $5,000
27%
Abv $15,000 $15,000以上
2% Refused 拒绝接受调查
4%
$1,000 & below $1,000及以下
8%
$3,000
35%
Majority of PUNTERS’ WAY readers hold average personal and household income (more than half have a household income between $1-5K, more than 40% earn 1-3K monthly). However, a high-end group exists (1 in 4 have HH income 5K+,8% earn monthly income of $5K+) 大部分 读者拥有中等个人收入及家庭收入(超过半 数的家庭收入为$1,000至$5,000，超过40%每月赚取$1,000至 $3,000)。可是，其中也不缺乏高收入组别(4个里有一个的家庭 收入为$5,000；8%的个人每月收入为$5,000以上)。
Effective 1 June 2009 PUNTERS’ WAY (Singapore)
A DV E R T I S I N G R AT E S Full Colour
Singapore
Malaysia
Singapore / Malaysia
S$
S$
S$
Centrespread
3,300
2,970
4,705
Full Page - Back Cover
2,000
1,800
2,850
Full Page - Inside Front Cover
1,800
1,620
2,565
Full Page - Inside Back Cover
1,650
1,485
2,350
Full Page - R.O.P
1,450
1,305
2,065
1/2 Page - Horizontal
950
855
1,355
1/5 Page - Front Cover
500
450
715
1/5 Page - Horizontal - R.O.P
250
225
355
FULL PAGE
500
450
715
1/2 Page - Horizontal
300
270
430
1/5 Page - Horizontal
120
108
170
Discount : • Seven insertions & above
Type Area 135mm (W) x 95mm (H) Specified positions Any specified page position will be subject to 10% premium loading over and above the published base rate and is subject to availability.
⁄5 Front Cover
1
Trimmed Size 150mm (W) x 44mm (H)
Black & White Full Page - R.O.P
HALF PAGE Horizontal
Trimmed Size 150mm (W) x 215mm (H) Type Area 135mm (W) x 195mm (H)
The magazine’s size after trimming is 150mm(W) x 215mm(H). For full page bleed advertisement, please allow 3mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.
⁄5 Pg (ROP)
1
Type Area 135mm (W) x 38mm (H) ( all around 3mm )
less 10%
G E N E R A L I N F O R M AT I O N Circulation (per issue) Singapore Malaysia Winner21.com
Material deadline Full Colour Black & White
30,000 20,000 1 million pageviews
If a copy is not received by the copy deadline, the publisher reserves the right to repeat a previous advertisement of the same size or fill the space at its discretion.
Frequency Three times a week (Friday, Saturday & Sunday) Language Separate English and Chinese editions Ad appears in English and Chinese editions at one cost. Size A5 (150mmW x 215mmH) Retail price Singapore Malaysia
3 weeks before publication date 1 week before publication date
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S$4.00 RM5.00
Agency commission The accredited advertising agencies will receive 15% of the gross amount billed. (For print ads only)
Payment Due within 30 days from date of invoice. All payment are to be made in Singapore currency. Cheques should be crossed and made payable to Pioneers & Leaders (Publishers) Pte Ltd.
Booking deadline 4 weeks before publication date
Banner Ad
.com
Specifications Location Specifications Format Maximum File Size Cost
Electronic Direct Mailers (EDM) : : : : :
“Home” or “Forum” page of Winner21.com 728 by 90 pixels GIF, JPG, PNG or SWF 100KB S$288/month
Reach Format Maximum File Size Cost
: : : :
10,000 GIF, JPEG, PNG 250KB S$500/EDM blast
All rates quoted are subject to GST
PIONEERS & LEADERS (PUBLISHERS) PTE LTD Pioneers & Leaders Centre, 4 Ubi View (off Ubi Rd 3), Singapore 408557 Tel: (65) 6745 8733 / 6741 5211 Fax: (65) 6745 8213 Email: pnlhldg@pnl-group.com Terms and Conditions The agency and/or advertiser is responsible for the entire contents and subject matter of the advertisements published. The publisher accepts no responsibility whatsoever for the contents and subject matter of the advertisements. In view of the publishers acceptance of such advertisements for publication, the agency and/or advertiser will indemnify the publisher without limitation against any claim or suit arising from the contents or subject matter of the advertisement. The publisher will not be liable for any loss or damage owing to the failure of publication of any cause whatsoever, nor does it accept liability for errors in any advertisement published, nor its failure to appear on specified date. The publisher reserves the right to omit, suspend or reject any advertisement.