Pleasant Dawn Charolais 2021 Bull Sale by Charolais Banner

AT THE FARM

Pleasant Dawn Charolais Dear friends and customers, Ashley and I, with our entire family, would like to invite you to our 19th Annual Bull Sale. Your comments on the bulls and how the calves perform really make me want to produce an even more profitable product for you! Profitably is always #1, and it starts with calving ease. Based on our birth weights and EPDs, they are breed leaders. We find that early gestation is so important and heritable. A small calf that goes full term gestation is usually a smaller calf in the fall; but a smaller calf, from early gestation, can give top performance. That is one way we have achieved below average birth weights, with above average performance, and the EPDs to correlate the stats. We like long, smooth calves, not short, blocky calves. The bottom line is beef performance and pounds pay our customers and our bills. Length of spine is the next easiest way to add pounds without affecting calving ease, but one of the hardest features to get! Our bulls have thick tops with muscle in their quarter. Longevity is a must in our program, with many females and bulls lasting over a decade by having good feet and legs, to great fertility. Having great mothers is our foundation and they must calve on their own and have good feet and udders, with fertility. Check out our EPDs and you’ll find most are below average for birth and above average for performance and maternal traits. These bulls are backed by generations of seed stock with these traits to give the most consistent, profitable product. I always enjoy your phone calls or messages, so please feel free to contact me anytime, or stop by to check the bulls out in the pen. Trent Once again, the offering in this 19th Annual Sale is one worth coming to see. Backed by generations of maternal power with calving ease and performance there are bulls here that will fit any program. The sale is a video sale, held in their heated shop with the bulls displayed just outside. So, come early as the bulls won’t be coming through the ring. You are welcome to come to the farm and view the operation and the bulls anytime. As you go through the catalogue you will see that many of the bulls are sired by Pleasant Dawn bulls. Many of these bulls are bulls they have sold, and retained semen interests, to continue these genetic lines. They, in turn, are great outcross genetics backed by decades of selection within their program. Last year, we saw several bulls go into purebred herds, which is a testament to the quality. All the bulls are polled, and many are tested Homozygous Polled, guaranteeing you all polled offspring from these sires. There were some that had 50K DNA tests to give a Genomically Enhanced EPD and thus a higher accuracy to the EPD. They are marked in the catalogue with a GEPD. From bulls that would work in the heifer pen to performance bulls that will give your calf crop the added performance you desire, come to have a look. Like last year, the sale will be broadcast live on By Livestock Online, so if you can’t make it to the sale you can watch and bid online. Go to www.bylivestock.com to register to bid. Be sure to register early if you are using this service. If Jon, Candace, or I can be of any assistance before the sale, or on sale day, please don’t hesitate to give us a call. We would be happy to find you bulls that are right for your program. Sincerely, Helge & Candace By Jon Wright

Pleasant Dawn Charolais

19th Annual Charolais Bull Sale Saturday, March 20, 2021 • 2:00 pm • At the Farm, Oak Lake, MB Featuring

• 60

bulls • All are polled

Sale Day Phones Helge By cell .................................... 306-536-4261 Trent Hatch cell .................................204-721-3078 Tully Hatch cell..................................204-748-7595 Jon Wright ........................................306-807-8424 Sales Staff Danny Skeels, Auctioneer ................403-843-4756 Gene Parks, Ring service .................204-729-7118 Lyndon Hutchings ...........................204-741-0989 Semen Testing All bulls will be semen tested within 30 days of the sale. Scrotal circumferences will be posted at www.pleasantdawn.com and bylivestock.com. Delivery If you are able to bring your trailer on sale day, we will take $50 off the purchase price of your bull. For delivery immediately after the sale, and for bulls returning to Pleasant Dawn for future delivery, we can deliver your bulls at a cost of $75 for 200 km. We will work with you on other destinations.

Canadian Charolais Association January 2021 Breed Average EPD CE 5.4 BW .8 WW 44.5 YW 85.7 M 21.3 TM 43.5 Advantage of 50K testing EPDs contain information from an animal’s pedigree, performance and possibly DNA (50K Testing) which are directly used to calculate the EPD for that animal in each specific trait. The use of DNA in the EPD calculation allows us to dramatically increase the accuracy of the EPD for animals that have been 50K tested. These Genomically-enhanced EPDs allow us to greatly enhance our selection process and better predict the genetic potential of that animal, particularly in your cattle (calves, yearling bulls and heifers) that have no offspring to evaluate. For example, in the evaluation of an animal’s DNA (50K test), it is roughly equivalent to the reporting of: • 10 offspring from the tested animal when calculating Calving Ease • 25 offspring from the tested animal when calculating Birth Weight • 15 offspring from the tested animal when calculating Weaning Weight • 8 offspring from the tested animal when calculating Yearling Weight So in summary, it goes without saying that if you were selecting a bull for Birth Weight, it would be a lot more predictable to select a bull that already had information on 25 calves than a bull that didn’t have information on any calves and only relied on information from his sire and dam and his own birth weight. In this catalogue Genomically-enhanced EPDs are designated as GEPD. COVID-19 Restrictions If crowd sizes are restricted due to COVID-19, please take the opportunity to view the cattle at the farm prior to the sale. You will have the opportunity to bid online, over the phone, or leave a bid with any of the sale staff in attendance. Unable to Attend the Sale? You need not be disappointed. We will select a bull for your program and guarantee you’ll like him. Just give us a call.

No place to put your bull… We can look after your bull at Pleasant Dawn Charolais at no charge until June 1. We take pride in our animals and do our best to insure their health and safety, but please understand they become your risk at sale time. Bulls kept at Pleasant Dawn are yours as of sale day. Insurance Insurance will be available sale day from Keystone Livestock Services, Lois McRae, 204-728-3058 or cell 204-573-5192 Accommodations Jay’s Inn - Virden ......................... 204-748-2223 Countryside Inn - Virden .............. 204-748-1244 Credit Card Purchases Purchases may be made on Visa or Mastercard. A 4% surcharge will be applied. Pleasant Dawn 19th Annual Bull Sale

Video Sale Videos of the bulls are available online at www.pleasantdawn. com.This is a video sale. Be sure to come early to view all the bulls thoroughly in the pens as they will not be coming through the sale ring. All buyers will be entered in a draw for a prize!

Pleasant Dawn Charolais Box 132, Oak Lake, MB R0M 1P0 Trent & Ashley Hatch 204-855-3078 • cell 204-721-3078 www.pleasantdawn.com

Sale Manager

Helge By 306-536-4261 Candace By 306-536-3374 Jon Wright 306-807-8424 124 Shannon Rd, Regina, SK S4S 5B1 charolaisbanner@gmail.com www.bylivestock.com 3

PLEASANTDAWN CONGO 716H

PMC789183

TLJ 716H

4th Gen Polled

January 06 2020

BW 89

205 DW 748

365 DW 1381 PleasantDawn Congo defines what thick with smoothness means! Great calving ease all through his pedigree, big testicles and good feet. His mother has a sweet udder!

EPD % Rank

CE 8.4 25

BW -1.5 15

WW 47 40

YW 95 30

M 22 50

MAIN LEDGER UP 4C(P) MAIN LEDGER UP 105E(P) MAIN LANZA 5014C(P) PLEASANTDAWN CLEVER 214C(P) MAIN BUD 716E(P) MAIN UNIVERSAL 120Y(P)

TM 45 40

Polled/s

PLEASANT DAWN BINGO 211H PMC806102

TLJ 211H

January 01 2020

WCF MR SILVER GUN 467 GUN E516(P) SILVER MR DCR BW 91 DCR MS 535X BANDITO A144(Q) 205 DW 721 SKW EXPEDITION 89C(P) 365 DW 1550 WRANGLER MS NIKKI 11F(P) CHARHEAD MISS MEL 31Y Pleasant Dawn Bingo is a bigger framed bull that will add the pounds with his length. He’s got great hair and a good milking mother. CE BW WW YW M TM EPD 6.3 -.6 49 93 20 45 % Rank 45 30 25 30 65 40

Homo Polled

PLEASANTDAWN HALDOR 3H PMC788355

TLJ 3H

January 12 2020

PLEASANT DAWN CHISUM 216A(P) RELOAD19E(P) PLEASANTDAWN BW 97 CASHMERE 19A(P) MCTAVISH 205 DW 729 MAX 70S(QP) DAWN PLEASANT 365 DW 1436 PLEASANTDAWN LADY603F(QP) PLEASANT DAWN ROSE 3Z(QP) PleasantDawn Haldor has that thick curly hair, length of spine and thick quarter. He goes back to the first cow I bought from Dad, 203Y, born in 1989. Dad wanted me to have a good one and her progeny didn’t disappoint! CE BW WW YW M TM EPD 7 .7 47 97 24 47 % Rank 35 45 35 25 30 25 4

Pleasant Dawn 19th Annual Bull Sale

PLEASANT DAWN LANDO 176H

PMC787538

TLJ 176H

January 10 2020

Homo Polled, 50K tested BW 97

205 DW 800

365 DW 1616

Pleasant Dawn Lando is a calf that always stood out with his huge butt, even on grass! He comes from a long lineage of fantastic uddered females. His milk EPD is in the top 3% in the breed. Superior length, with a wide top and muscle!

RAWES DUKE 401B(P) PLEASANTDAWN HYDRO 675E(P) PLEASANTDAWN LADY 975A(P) FOOTPRINTS CROSSFIRE 113Y(P) PLEASANT DAWN FAY 176B(P) PLESANT DAWN ARLENE 176X(P)

GEPD % Rank

CE 8.6 25

BW -.1 35

WW 45 50

YW 103 15

M 29 3

TM 51 10

4th Gen Polled

PLEASANTDAWN MICRO 73H PMC788351

January 12 2020

TLJ 73H

PLEASANT DAWN CHISUM 216A(P) RELOAD19E(P) PLEASANTDAWN BW 83 MCTAVISH CASHMERE 19A(P) 205 DW 737 PLEASANT DAWN MAXWELL38Z(QP) 365 DW 1339 PLEASANTDAWN LADY 673F(P) PLEASANTDAWN REDDY 673Y(QP) PleasantDawn Micro will work well on heifers having four generations of herd sires used on heifers in his pedigree. Not too many heifer bulls have the muscle or length this guy has. Top 10% for BW and Milk EPD. EPD % Rank

CE 12.2 5

BW -3.1 10

WW 39 80

YW 81 65

M 27 10

TM 46 30

4th Gen Polled

PLEASANTDAWN FURY 816H PMC788356

TLJ 816H

January 12 2020

PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN RELOAD19E(P) BW 82 MCTAVISH CASHMERE 19A(P) 205 DW 708 PLEASANTDAWNBARRACUDA413D(P) 365 DW 1328 PLEASANTDAWN LADY816F(P) PLEASANTDAWN RITA 816C(P) PleasantDawn Fury is one hairy bull, with style and eye appeal. His mother has a beautiful udder with small, pinky finger teats. He is a heifer bull for sure, with calving ease on the top and bottom of his pedigree for generations! CE BW WW YW M TM EPD 11 -3.1 37 78 23 42 % Rank 10 10 85 75 30 65 Pleasant Dawn 19th Annual Bull Sale

PLEASANT DAWN MOSSAD 312H PMC788349

TLJ 312H

Homo Polled, 50K tested

January 10 2020

BW 82

205 DW 794

365 DW 1405 Pleasant Dawn Mossad has been one of my favorites since birth. Affinity calved really well for us, as the heifers just spit the calves out and they were up and sucking in no time. This guy also excels in the performance category. Use to add calving ease, with added depth and performance. One of the top Affinity calves I’ve seen and heifer bull approved. Retaining 1/3 semen interest

GEPD % Rank

CE 10.4 15

BW -2.1 15

WW 50 25

YW 95 30

M 24 30

LT RUSHMORE 8060 PLD LT AFFINITY 6221 PLD LT ATHENA 1247 PLEASANTDAWN CLASSIC 707C(P) PLEASANTDAWN LADY 302F(P) PLEASANTDAWN LADY 102Z(P)

TM 49 15

Dbl Polled

PLEASANTDAWN CHARTER 952H PMC788359

January 15 2020

TLJ 952H

LT RUSHMORE 8060 PLD LT AFFINITY 6221 PLD LT ATHENA 1247 PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY952F(P) PLEASANTDAWN LADYMONTE952Y(P)

BW 87 205 DW 739 365 DW 1410

PleasantDawn Charter would work great on heifers, with calving ease from Affinity and his mother’s pedigree. Right from a calf, he has excelled for performance, with his extreme length, with great gut capacity and depth. EPD % Rank

CE 11.3 10

BW -2.8 10

WW 39 75

YW 83 60

M 25 20

TM 44 45

3rd Gen Polled

PLEASANTDAWN VERTIGO 19H PMC788363

January 16 2020

TLJ 19H

RAWES DUKE 401B(P) HYDRO 675E(P) PLEASANTDAWN BW 88 PLEASANTDAWN LADY 975A(P) 205 DW 732 SVY MONUMENT PLD 159Y(P) 365 DW 1410 MCTAVISH CASHMERE 19A(P) MCTAVISH TINSEL 62U(P) PleasantDawn Vertigo is out of a cow that always give me smaller calves, then they excel for growth and have very high maternal genetics. EPD % Rank 6 6

Pleasant Dawn 19th Annual Bull Sale

CE 11.1 10

BW -2.6 10

WW 41 70

YW 88 45

M 27 10

TM 47 25

Pleasant Dawn 19th Annual Bull Sale

PLEASANTDAWN BINGO 22H

PMC788358

ASH 22H

Homo Polled

January 15 2020

BW 93

205 DW 675

365 DW 1346

From a long line of calving ease genetics, this guy has that extra thick hair, extra muscle, with that soft look and Homozygous Polled.

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANTDAWN ETTA 202C(P) PLEASANT DAWN MARSHA 2Z(P)

EPD % Rank

CE 10.5 10

BW -2.3 10

WW 36 90

YW 84 55

M 27 10

TM 46 35

Dbl Pld, 50K tested

PLEASANTDAWN FLASH 723H PMC788385

TLJ 723H

January 17 2020

LT RUSHMORE 8060 PLD 6221 PLD AFFINITY LT BW 68 LT ATHENA 1247 205 DW 710 RAWES DUKE 401B(P) 365 DW 1284 PLEASANTDAWN LADY721F(P) PLEASANTDAWN STEAK 712A(P) PleasantDawn Flash has a different pedigree and check out his BW and Milk EPDs. CE BW WW YW M TM GEPD 14.1 -5.6 44 89 27 49 % Rank 2 1 55 45 10 15

Red Factor, 4th Gen Pld

PLEASANTDAWN JOHN 674H QPMC788534

BW 93 Twin 205 DW 838 365 DW 1386

TLJ 674H

January 18 2020

PRO-CHAR CPTN. MORGAN 8U(QP) TRI-N CAPTAIN MORGAN 340A(QP) TRI-N BUFFY 79T(QP) SVY KABOOM PLD 7113T PLEASANTDAWN REDDY 673Y(QP) PLEASANTDAWN REDSONJA 873W(QP)

PleasantDawn John is a thick soggy bull with a good hip. CE BW WW YW EPD 8.7 -.5 49 86 % Rank 20 30 30 50

Pleasant Dawn 19th Annual Bull Sale

M 19 80

TM 43 55

PLEASANTDAWN ATLAS 517H

PMC788357

TLJ 517H

Homo Polled, 50K tested

January 15 2020

BW 87

205 DW 729

365 DW 1394 PleasantDawn Atlas is one eye-appealing bull with his phenotype, great muscle expression and style with good feet and temperament.

GEPD % Rank

CE 8.5 25

BW -1.1 20

WW 46 45

YW 87 45

M 20 65

GLM CLOVER 1C(P) SADDLERIDGE FREIGHTER 1F(P) CIRCLE CEE STUNNING 125Y(P) PLESANT DAWN SIDNEY20W(P) PLEASANTDAWN LADY 517Z(P) PLEASANT DAWN EVE 217R(P)

TM 43 55

Red Factor, 4th Gen Pld

14 1

PLEASANTDAWN SNAPPER 683H QPMC788535

January 20 2020

TLJ 683H

PRO-CHAR CPTN. MORGAN 8U(QP) MORGAN 340A(QP) CAPTAIN TRI-N BW 97 BUFFY 79T(QP) TRI-N 205 DW 704 PLEASANT DAWN MAX 70S(QP) 365 DW 1392 PLEASANTDAWNROSE 703Z(QP) PLEASANTDAWN RED FERN 3X(QP) PleasantDawn Snapper is a long, deep soggy, tan calf, that has a full gut all the time. Great footed cow family.

EPD % Rank

CE 8 25

BW -.6 25

WW 47 35

YW 85 55

M 16 95

TM 40 80

Dam of TLJ 683H PleasantDawnRose 703Z

6 8

From a past customer…

There are few certainties in farming, but exceptional quality herdsires from the Hatch family is one. We have used Pleasant Dawn bulls for over 14 years with great success. Our weaning weights continue to increase and our birth weights still remain below 100 lb., largely due to Pleasant Dawn genetics. I love the even temperament and hair coat of their bulls and we have never trimmed a bull’s feet. ~ Fred Greig, Avondale Seeds

We run a 120 head commercial cow/calf herd. Since 1990 we have purchased our bulls exclusively from the Hatch family. Their extensive breeding program allows us to choose the bulls we need year after year. Disposition, calving ease, weight gain and customer satisfaction! All good reasons for our repeat purchases. ~ Hainsworth Farms Deloraine, Manitoba

Pleasant Dawn 19th Annual Bull Sale

Red Factor, 4th Gen Pld, 50K tested

PLEASANTDAWN RED MOON 904H QPMC788529

BW 86 205 DW 734 365 DW 1416

January 23 2020

TLJ 904H

PLEASANTDAWN PRADA 604B(P) TMJF FLOYD 86F(P) TMJF DAISY 570D(P) PLEASANT DAWN MAXWELL38Z(QP) PLEASANTDAWN RED 903F(QP) PLEASANTDAWN LADY 903Z(QP)

PleasantDawn Red Moon is a tan calf with that Pleasant Dawn length of spine and good muscle. His mother is very fertile and rebred early. CE BW WW YW M TM GEPD 9.6 -1.8 44 88 24 46 % Rank 15 15 55 45 25 30

Red Factor, 4th Gen Pld

PLEASANT DAWN MATCHA541H QPMC805675

BW 102 205 DW 715 365 DW 1406

January 25 2020

TLJ 541H

PRO-CHAR CPTN. MORGAN 8U(QP) TRI-N CAPTAIN MORGAN 340A(QP) TRI-N BUFFY 79T(QP) PLEASANTDAWN SPLENDOR 53Z(P) PLEASANT DAWN SPARKY 540B(QP) PLEASANT DAWN MAGGIE 54U(QP)

Pleasant Dawn Matcha is a Homozygous Red bull, out of a heavy milking mother. Lots of rib in this guy and good feet. EPD % Rank

CE 7.3 35

BW -.6 30

WW 50 25

YW 93 30

M 21 55

TM 46 35

Dbl Pld

PLEASANTDAWN INDY 93H PMC788542

BW 97 205 DW 777 365 DW 1393

TLJ 93H

January 26 2020

GLM CLOVER 1C(P) SADDLERIDGE FREIGHTER 1F(P) CIRCLE CEE STUNNING 125Y(P) FOOTPRINTS CROSSFIRE 113Y(P) PLEASANTDAWN LADY 930C(P) PLEASANT DAWN LIZ 730R

PleasantDawn Indy has a little more frame and pounds, that will really work well with smaller framed cows. CE BW WW YW M TM EPD 6.7 1.3 53 98 22 49 % Rank 40 60 15 20 45 15

4th Gen Pld

PLEASANTDAWN MITCH 314H PMC788543

BW 91 205 DW 780 365 DW 1387

TLJ 314H

January 27 2020

PLEASANTDAWN PRADA 604B(P) TMJF FLOYD 86F(P) TMJF DAISY 570D(P) PLEASANT DAWN MAXWELL38Z(QP) PLEASANTDAWN LADY914F(P) PLEASANTDAWN REDDY 914Y(QP)

PleasantDawn Mitch is a calving ease bull, with added muscle and good length. CE BW WW YW M TM EPD 8.5 -.9 46 88 26 49 % Rank 25 25 45 45 15 15 Pleasant Dawn 19th Annual Bull Sale

4th Gen Pld

19 1

PLEASANTDAWN REX 768H January 27 2020

TLJ 768H

PMC788546

PLEASANT DAWN CHISUM 216A(P) PLEASANTDAWN RELOAD19E(P) MCTAVISH CASHMERE 19A(P) PLEASANTDAWN CAPTAIN 675C(P) PLEASANTDAWN LADY765F(P) PLEASANTDAWN IVY 865C(P)

BW 74 205 DW 763 365 DW 1280

PleasantDawn Rex is a real hairy, calving ease bull, with lots of milk in the pedigree. EPD % Rank

CE 12.1 5

BW -4 3

WW 44 50

YW 97 25

M 25 20

TM 47 25

Dbl Pld

20 2

PLEASANTDAWN STUDIO 514H January 28 2020

TLJ 514H

PMC788549

LT RUSHMORE 8060 PLD CCC WC RESOURCE 417 P(P) WC CCC BLUE GIRL 1528 P CTP MR ARROW 156A(P) PLEASANTDAWN CASSY514F(P) PLEASANT DAWN FETTA 714Z(P)

BW 102 205 DW 754 365 DW 1390

PleasantDawn Studio is a Resource son with good depth of rib. EPD % Rank

CE 1.7 85

BW 1.8 70

WW 54 15

YW 103 15

M 24 30

TM 51 10

Red Factor, 3rd Gen Pld, 50K tested

21 2

From a past customer… Kathy and I raise beef for the consumer to enjoy, not cattle for show. We have always rail graded our finished cattle and rely heavy on EPDs. The Hatch family’s genetics have been a sound part of our crossbreeding program and has shown positive in our feedlot results. We have been through a few ups and downs in the cattle cycle and found that a solid crossbreeding program that gives us live calves that convert grass to beef and have the gut capacity to perform well in the feedlot will save us money at the end of the day. Until the consumer says they don’t like beef, I expect the Hatch’s bulls to be part of our herd. If we could sum up our opinion of the Hatch family, it comes down to one word, Trust. ~ Barry & Kathy Routledge Farms, Lenore, Manitoba 10

PLEASANT DAWN INFERNO 789H QPMC792693

TLJ 789H

January 28 2020

PRO-CHAR CPTN. MORGAN 8U(QP) MORGAN 340A(QP) CAPTAIN TRI-N BW 103 TRI-N BUFFY 79T(QP) 205 DW 792 PLEASANT DAWN MAX 70S(QP) 365 DW 1414 PLEASANTDAWN ROSE789Y(QP) PLEASANT DAWN BRENDA789P(P) Pleasant Dawn Inferno is another Homozygous Red calf out of Captain Morgan. His mother is a tremendous milking mother. You can use these reds on your whites for a tan calf or on blacks and still get black calves, or use them on reds and get reds. Any way you use him, you get the hybrid vigor of the Charcross for added pounds. CE BW WW YW M TM GEPD 4.8 .4 53 90 16 42 % Rank 60 40 15 40 95 60

From a past customer… In the past 14 years we’ve purchased 20 Pleasant Dawn bulls. These bulls have consistently given us calf crops that have good hair coats and feed well. The bulls themselves have all had good feet and sired mothers that milk. ~ Van Buren Stock Farm • Pipestone, Manitoba

Pleasant Dawn 19th Annual Bull Sale

PLEASANTDAWN VESSEL 195H PMC788552

TLJ 195H

Homo Polled, 50K tested

January 29 2020

PleasantDawn Vessel is a vessel that will add dollar value to any operation! He is a maternal brother to last year’s high seller going to McTavish Farms and Howe Coulee Charolais, SK. Vessel is one stout, long spined individual, with natural spring of rib, with extra depth. It just doesn’t happen, to get them this long, with this much depth, width and guts, on a smaller frame. He has a great foot, with extra testicle and awsome temperament. His sire, Turnbull’s Full Moon, is turning out to be a great bull, with his birth to performance hard to match. Vessel has the Sire and mother to be a very consistant money maker for years to come. His 50k EPDs are fantastic: top 20% BW, top 10% WW, top 4% YW, top 1% Milk, and top 1% Total Maternal. Retaining 1/3 CEDARLEA SHOELESS JOE 83C(P) semen interest TURNBULL’S FULL MOON 655F(P) CTP MISS MADDIE 655C(P) PLEASANT DAWN CHISUM 216A(P) PLEASANT DAWN CELINE 95C(P) PLEASANT DAWN LADY 85Z(P)

BW 96

GEPD % Rank

205 DW 820

CE 6.4 40

BW -1.1 20

365 DW 1492

WW 56 10

YW 111 4

M 31 1

TM 59 1

As a calf in pasture

In the fall

Dbl Pld, 50K tested

PLEASANTDAWN CRAFT 834H PMC788547

TLJ 834H

January 28 2020

LT RUSHMORE 8060 PLD 417 P(P) RESOURCE WC CCC BW 84 GIRL 1528 P BLUE CCC WC 205 DW 781 RAZOR 14W(P) PLEASANTDAWN 365 DW 1392 PLEASANTDAWN LADY 834A(P) PLEASANT DAWN RED 734S(QP) PleasantDawn Craft is one long spined calf out of the new CCC Resource bull, who has been working really well in the States! His mother never gives me a big calf and as an added bonus, her Grandmother is Arrow, who produced 15 calves in 17 years and was in the top 1% for Milk EPD, talk about fertility. Craft would work on heifers and will add extra length and good muscle! CE BW WW YW M TM GEPD 11.2 -3.4 42 81 26 47 % Rank 10 5 65 65 15 25 Pleasant Pleasant Dawn Dawn 19th 19th Annual Annual Bull Bull Sale Sale

11 11

PLEASANTDAWN PORTAGE 309H

QPMC788560

TLJ 309H

Red Factor, Homo Polled, 50K tested

January 29 2020

BW 97

205 DW 794

365 DW 1453 PleasantDawn Portage is a Homozygous Red bull that has that extra thickness and length. He’s got the calving ease and performance his sire has given us. Herd sire alert here! Retaining 1/3 semen interestRetaining 1/3 semen interest

GEPD % Rank

CE 5.9 45

BW .3 40

WW 61 3

YW 111 4

M 17 90

PRO-CHAR CPTN. MORGAN 8U(QP) TRI-N CAPTAIN MORGAN 340A(QP) TRI-N BUFFY 79T(QP) EATONS BIG BUD 10402 P(P) PLEASANTDAWN RUBY 903A(QP) PLEASANT DAWN RED 902S(QP)

TM 47 25

Homo Polled, 50K tested

25 2

PLEASANTDAWN SIOUX 374H QPMC788559

TLJ 374H

January 29 2020

PLEASANT DAWN MAGNUM 56T(QP) DAWN MVP 316Y(P) PLEASANT BW 84 DAWN RIO 216P(P) PLEASANT 205 DW 771 LANZO 36D(P) MAGICO MAIN 365 DW 1421 PLEASANTDAWN RED274F(QP) PLEASANTDAWN LADY 74D(QP) PleasantDawn Sioux is an MVP son, out of a Magico daughter, and this cross really excels! He has a bit of a grey tinge that comes from his great-grandmother. Great temperament on all MVP offspring. CE BW WW YW M TM GEPD 10.8 -1.8 49 107 27 52 % Rank 10 15 30 10 10 10

Thank you to Valleyview Co-op Agro Centre, Virden, for donating a mineral tub for our buyer’s draw.

Pleasant Dawn 19th Annual Bull Sale

PLEASANTDAWN INTENSE 613H

PMC788664

ASH 613H

February 02 2020

Homo Polled, 50K tested BW 94

205 DW 834

365 DW 1495

PleasantDawn Intense is from a top Ledger daughter! Intense has the qualities that we strive for, calving ease and performance with maternal traits and the hair to go with it. Top seed stock in this guy! Retaining 1/3 semen interest

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) LT LEDGER 0332 P(P) PLEASANTDAWN SAVERY 513D(P) PLEASANT DAWN FLO 413B(P)

GEPD % Rank

CE 4.1 65

BW -.3 30

WW 55 10

YW 107 10

M 29 3

TM 56 1

Dbl Pld

PLEASANTDAWN ROCKFORD 976H PMC788633

February 01 2020

TLJ 976H

LT RUSHMORE 8060 PLD 417 P(P) RESOURCE WC CCC BW 78 GIRL 1528 P BLUE CCC WC 205 DW 722 401B(P) DUKE RAWES 365 DW 1356 PLEASANTDAWN RAW 975F(P) PLEASANTDAWN LADY 875Y(P) PleasantDawn Rockford has a huge butt, full of meat, and a small BW out of the new exciting Resource bull. EPD % Rank

CE 9.2 20

BW -1.2 20

WW 49 30

YW 94 30

M 23 35

TM 48 25

Red Factor, 4th Gen Pld

PLEASANTDAWN ALAMO 648H QPMC788667

February 02 2020

TLJ 648H

CTP MR ARROW 156A(P) DAWN CHRIS 42E(P) PLEASANT BW 105 DAWN STAR 82Y(P) PLEASANT 205 DW 780 SRK CANYON 2Y(QP) 365 DW 1434 PLEASANTDAWN ISABELLA 648C(QP) PLEASANT DAWN TEA 748T(QP) PleasantDawn Alamo has got extra length that will add pounds in the fall and lots of hair. EPD % Rank

CE 2.9 75

BW 2.1 75

Pleasant Dawn 19th Annual Bull Sale

WW 53 15

YW 111 4

M 26 15

TM 52 4 13

4th Gen Pld

29 2

PLEASANT DAWN OPTIMUM 708H PMC788663

February 02 2020

TLJ 708H

PLEASANTDAWN PRADA 604B(P) 86F(P) FLOYD TMJF BW 70 DAISY 570D(P) TMJF 205 DW 757 CAPTAIN 675C(P) PLEASANTDAWN 365 DW 1229 PLEASANTDAWN LADY709F(P) PLEASANT DAWN CELIA 9C(P) Pleasant Dawn Optimum is an ultra low birth weight calf that will definitely work on heifers, and still maintains length, thick top and rump. Sleep easy with this guy! CE BW WW YW M TM EPD 14.9 -6.4 45 87 25 48 % Rank 1 1 50 50 20 20

4th Gen Pld

30 3

PLEASANTDAWN ROANOKE 865H PMC788635

February 02 2020

TLJ 865H

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) BW 84 MAIN COBB 261Z(P) 205 DW 771 PLEASANT DAWN EXTRA 70Z(P) 365 DW 1421 PLEASANTDAWN SOLAR 865B(P) PLEASANT DAWN STEAM 765T(P) PleasantDawn Roanoake is an MVP son, out of a Magico daughter, and this cross really excels! He has a bit of a grey tinge that comes from his great-grandmother. Great temperament on all MVP offspring. CE BW WW YW M TM EPD 3.4 .4 46 100 29 52 % Rank 70 40 45 15 3 5

Homo Polled, 50K tested

31 3

PLEASANTDAWN SLICK 193H PMC788665

February 03 2020

TLJ 193H

CEDARLEA SHOELESS JOE 83C(P) TURNBULL’S FULL MOON 655F(P) BW 96 CTP MISS MADDIE 655C(P) 205 DW 868 LT LEDGER 0332 P(P) 365 DW 1620 PLEASANTDAWN LADY93E(P) PLEASANTDAWN LADY 930C(P) PleasantDawn Slick is a power house of a bull with calving ease. He is in the top 4% for WW and 5% for YW, with a negative BW EPD. Very deep with guts, and a great hip, with smooth shoulders. GEPD % Rank

From a past customer… We have a mixed grain and cattle operation here on both our farms. We have purchased nine Pleasant Dawn bulls over the years and we keep coming back because of calving ease, growth, weight gain and overall performance. We keep our own replacement heifers to build a strong foundation in our herds. We truly appreciate the Hatch family’s hard work in producing these quality bulls. The after sale service and customer satisfaction are excellent. We are looking forward to seeing the next line of herd sires on sale day, God willing. Thank you Hatch families. Gerald & Sheila Lukin Cory, Shirley, Zachery, Stephanie & Alyssa Lukin Riding Mountain, Manitoba

CE 8.3 25

BW -.5 30

WW 59 4

YW 110 5

M 23 35

TM 53 4

From a past customer… There has been a lot of ups and downs in the cattle industry, but one thing that remains “solid” is the bulls the Hatch family has to offer. Quiet, good hair coats and calving ease are all attributes that keep us coming back to buy Pleasant Dawn Bulls. We have been buying bulls from Tully and Trent for about 7 years and have never had need to get any of their bulls feet trimmed, which in my opinion means they have a feed program that really works. Also peace of mind on sale day, that they back their bulls like very few in the industry. ~ Wes and Wayne Lamport, Melita, MB

Dbl Pld, 50K tested

PLEASANTDAWN BO 253H PMC788669

February 03 2020

TLJ 253H

LT RUSHMORE 8060 PLD 417 P(P) RESOURCE WC CCC BW 86 GIRL 1528 P BLUE CCC WC 205 DW 756 104A(P) TIME OVER VIKSE 365 DW 1318 PLEASANTDAWN MIA 753D(P) PLEASANTDAWNLADY 953A(QP) built all threw his mother’s side going ease calving has Bo PleasantDawn back to MVP. Resource is a new pedigree for us and he’s turned out well. Use on well developed heifers. CE BW WW YW M TM GEPD 8.5 -1.5 57 105 18 46 % Rank 25 15 10 10 85 30

Dbl Pld

PLEASANTDAWN SPARTAN 921H PMC788666

February 03 2020

TLJ 921H

LT RUSHMORE 8060 PLD CCC WC RESOURCE 417 P(P) BW 106 WC CCC BLUE GIRL 1528 P 205 DW 827 CTP MR ARROW 156A(P) 365 DW 1473 PLEASANTDAWN LADY 821D(P) PLEASANTDAWN STEAK21Y(P) PleasantDawn Spartan would be our top performance Resource calf! He has a small attractive head for calving ease, with huge guts, length, quarter and depth! CE BW WW YW M TM EPD 4 1.3 60 109 23 53 % Rank 65 60 3 10 35 3

From a past customer…

We have purchased numerous Pleasant Dawn bulls and females over the years. The bulls consistently have good feet and are easy to work with. They calve with ease and have calves with a good hair coat, disposition and they perform well on feed. Customer satisfaction with results keep us coming back. The Hatches are a legend in the Charolais breed. ~ Harmon’s 101 Ranch, Glen & Sheila Harmon, Kevin & Jennifer Harmon and family

Our pasture consists of native grass with rough terrain, including sloughs, rock ridges and lots of bush. Pleasant Dawn bulls have worked extremely well in our pastures, having to cover a lot of acres in a day with our 300 head cow herd. The calves have consistency with calving ease which is a must for our farm. We will definitely continue to buy bulls from the Hatch family. ~Marc & Allison Van De Kerckhove Toutes-Aides, Manitoba

Red Factor, 4th Gen Pld

PLEASANTDAWN RIGGS 815H QPMC788545

February 04 2020

TLJ 815H

PRO-CHAR CPTN. MORGAN 8U(QP) MORGAN 340A(QP) CAPTAIN TRI-N BW 118 TRI-N BUFFY 79T(QP) 205 DW 795 DIAMOND W REDVAR 78U(QP) 365 DW 1522 PLEASANT DAWN ROSE 815Y(QP) PLEASANT DAWN BETTY 715R(P) PleasantDawn Riggs has a bigger BW, but with his length it’s not hard to add 10 pounds or more at birth, and 50 or more at weaning. He was unassisted and will sire top performance cattle. EPD % Rank

CE 1.7 85

BW 2.9 85

WW 51 20

YW 98 20

M 21 55

TM 47 25

4th Gen Pld

35 3

PLEASANTDAWN RAWLIN 705H PMC788670

February 05 2020

TLJ 705H

LT LANZA 1427 PLD LANZO 36D(P) MAGICO MAIN BW 98 COBB 261Z(P) MAIN 205 DW 737 PLD 7113T KABOOM SVY 365 DW 1309 PLEASANTDAWN BURST 705Y(QP) PLEASANT DAWN RED 5W(QP) PleasantDawn Rawlin is another Magico son, with thick curly hair, lots of performance, and in the top 4% Milk EPD. CE BW WW YW M TM EPD 4.9 .6 43 91 29 50 % Rank 55 45 60 35 4 10

4th Gen Pld

36 3

PLEASANTDAWN VENUS 402H PMC788674

February 06 2020

TLJ 402H

CEDARLEA SHOELESS JOE 83C(P) TURNBULL’S FULL MOON 655F(P) BW 87 CTP MISS MADDIE 655C(P) 205 DW 796 PLEASANTDAWN WOLF 632Z(P) 365 DW 1320 PLEASANTDAWN BOBBY302B(P) PLEASANTDAWN LADY 102Z(P) PleasantDawn Venus can be used on well developed heifers. He has a very deep rib on him, a small head and his mother has excellent teat size, with plenty of milk. EPD % Rank

CE 11.3 10

BW -2 15

WW 46 40

YW 90 40

M 24 25

TM 47 25

Homo Polled

37 3

PLEASANTDAWN BOB 712H PMC788675

February 09 2020

TLJ 712H

CEDARLEA SHOELESS JOE 83C(P) FULL MOON 655F(P) TURNBULL’S BW 105 MISS MADDIE 655C(P) CTP 205 DW 875 PLEASANTDAWN MARSHALL70P(P) 365 DW 1598 PLEASANT DAWN MARSHA 21X(P) PLEASANT DAWN MERNA 712J(P) PleasantDawn Bob has tremendous length coupled with unreal depth giving him top performance. This guy comes from a long line of fertile cows that give great performance calves and breed back quick every year. Great EPDs! EPD % Rank

From a past customer… We are a mixed grain and cow/calf operation here at Vanbeselaere Farms. We have 5 Pleasant Dawn bulls working for us. We have run a closed beef herd for over 35 years. Keeping our own replacement heifers is an important part of building a strong foundation in the herd. The Tully Hatch family and their bulls are doing just that for us, as well as giving us the pounds to sell in the fall off our last February, March calving cows. The calving ease, growth, depth, width and the disposition of these herdsires is really showing. We have a little ways to go to the vision of what I want our herd to look like. The Pleasant Dawn genetics are sure making this attainable. ~ Keith, Lisa, family and Andrew Vanbeselaere • Medora, Manitoba 16

CE 3.1 75

BW .9 50

WW 54 15

YW 106 10

M 25 15

TM 52 4

3rd Gen Pld

PLEASANTDAWN EXPLORE 721H PMC788677

TLJ 721H

February 09 2020

CEDARLEA SHOELESS JOE 83C(P) FULL MOON 655F(P) TURNBULL’S BW 97 MISS MADDIE 655C(P) CTP 205 DW 749 EATONS BIG BUD 10402 P(P) 365 DW 1358 PLEASANTDAWN STEAK 712A(P) PLEASANT DAWN MARSHA 21X(P)) PleasantDawn Explore is another Full Moon son with good depth, length and calving ease. CE BW WW YW M TM EPD 6.3 -1.4 50 100 26 51 % Rank 45 20 25 20 15 10 Pleasant Dawn 19th Annual Bull Sale

PLEASANT DAWN GLOBAL 707H PMC788760

ASH 707H

February 12 2020

Homo Polled BW 104

205 DW 752

365 DW 1571

Pleasant Dawn Global is a maternal brother to the 2016 high seller to Saddleridge Charolais, this guy is a true performance bull with that extra meat yield.

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) HBSF EXTRA 2X(P) PLEASANT DAWN EXTRA 70A(P) PLEASANTDAWN IMPRES 90N(P)

EPD % Rank

CE -.7 95

BW 3.7 95

WW 50 25

YW 102 15

M 26 15

TM 51 10

3rd Gen Pld, 50K tested

PLEASANTDAWN STICKER 808H PMC788731

ASH 808H

February 10 2020

PLEASANT DAWN MAGNUM 26T(P) BOMBSHELL 15B(P) CAMPBELLS BW 98 CAMPBELLS SAFEKEEPING15S(P) 205 DW 870 PLEASANT DAWN CHISUM 216A(P) 365 DW 1491 PLEASANTDAWN BEV707D(P) PLEASANT DAWN EXTRA 70A(P) PleasantDawn Sticker is a very correct bull, with the excellent feet Bombshell puts on all his progeny. Top 2% WW top 4% YW, great performance in a ideal package. You will have this guy sticking around for a while. CE BW WW YW M TM GEPD .4 2.9 63 111 22 54 % Rank 95 85 2 4 40 3

4th Gen Pld

PLEASANTDAWN VAULT 50H PMC788792

ASH 50H

February 13 2020

PLEASANT DAWN MAXWELL38Z(QP) OPTICAL173F(P) PLEASANTDAWN BW 97 ROSE 873Z(QP) PLEASANTDAWN 205 DW 749 RADAR25Y(P) DAWN PLEASANT 365 DW 1358 PLEASANT DAWN ROSE 5A(P) PLESANT DAWN DANIA 415X(P) PleasantDawn Vault will give you those moderate females, with calving ease and milk, as he boasts a -1 Birth Weight and +29 Milk EPD. He will also give you those thick topped steers with a good hip. CE BW WW YW M TM EPD 5.9 -1 40 77 29 49 % Rank 45 20 75 75 3 15 Pleasant Dawn 19th Annual Bull Sale

PLEASANT DAWN DANDY 98H

PMC788761

TLJ 98H

Homo Polled, 50K tested

February 12 2020

BW 106

205 DW 904

365 DW 1640 Pleasant Dawn Dandy is a rare combination of a bull! To have this much muscle, with a WW EPD in the top1% and Milk in the top 10%, just doesn’t happen often. The #1 weaning and yearling weight bull in the Pleasant Dawn program, with not a big frame. A total profit maker! Use to add muscle, length, depth and width, in every dimension, extreme length of spine, with added guts. Added scrotal with great feet and legs! Maybe the top performance bull ever produced at Pleasant Dawn. Retaining 1/3 semen interest

GEPD % Rank

CE 1.7 85

BW 1.5 60

WW 66 1

YW 117 2

M 27 10

PLEASANT DAWN MAXWELL38Z(QP) PLEASANTDAWN OPTICAL173F(P) PLEASANTDAWN ROSE 873Z(QP) EATONS BIG BUD 10402 P(P) PLEASANTDAWN REBA 8B(P) PLEASANT DAWN LADY8Z(P)

TM 60 1

4th Gen Pld

43 4

PLEASANTDAWN MACK 291H PMC788787

ASH 291H

February 13 2020

CTP MR ARROW 156A(P) DAWN CHRIS 42E(P) PLEASANT BW 106 DAWN STAR 82Y(P) PLEASANT 205 DW 696 VIKSE OVER TIME 104A(P) 365 DW 1445 PLEASANTDAWN FARA 202D(P) PLEASANT DAWN MARSHA 2Z(P) Pleasant Dawn Mack will add extra length, hair and females with great udders. CE BW WW YW M TM EPD 4.4 2.7 44 96 22 44 % Rank 60 85 55 25 50 50

Red Factor, 4th Gen Pld

44 4

PLEASANT DAWN DIMENTION 30H QPMC796820

TLJ 30H

February 13 2020

CTP MR ARROW 156A(P) PLEASANT DAWN CHRIS 42E(P) BW 107 PLEASANT DAWN STAR 82Y(P) 205 DW 761 CRG CROWN ROYAL 19B(P) 365 DW 1314 SWR DECEMBER 30D(QP) SWR ZAIDA 30Z(QP) Pleasant Dawn Dimension has that extra length of spine and hair that Chris always puts in his calves. Lots of meat in this tan calf. CE BW WW YW M TM EPD 1.3 3.9 51 103 24 49 % Rank 90 95 25 15 30 15 18

Pleasant Dawn 19th Annual Bull Sale

3rd Gen Pld

PLEASANTDAWN EXPRESS 122H PMC788805

TLJ 122H

February 18 2020

PLEASANT DAWN MAGNUM 26T(P) CAMPBELLS BOMBSHELL 15B(P) BW 93 CAMPBELLS SAFEKEEPING15S(P) 205 DW 794 PLEASANT DAWN CHISUM 216A(P) 365 DW 1463 PLEASANTDAWN SARA 12D(P) BLACKBERN GLORY 12Z(P) PleasantDawn Express has a great temperament! A Bombshell with great feet and from a Chisum mother, you know he has the calving ease and performance traits, with maternal genetics we strive for. CE BW WW YW M TM EPD 3.9 1.8 50 96 24 49 % Rank 65 70 25 25 25 15

4th Gen Pld

PLEASANTDAWN YORK 512H PMC788803

TLJ 512H

February 18 2020

PLEASANT DAWN MAXWELL38Z(QP) OPTICAL173F(P) PLEASANTDAWN BW 102 ROSE 873Z(QP) PLEASANTDAWN 205 DW 758 PLEASANT DAWN MVP 316Y(P) 365 DW 1431 PLEASANTDAWN LADY 712D(P) PLEASANT DAWN MARSHA 21X(P) PleasantDawn York is a brick of a bull, lots of hair and good feet. His mother is an MVP daughter that has lots of milk. CE BW WW YW M TM EPD 4.9 .1 50 99 27 52 % Rank 55 55 25 20 10 4

4th Gen Pld

PLEASANT DAWN DUTY 230H PMC788829

TLJ 230H

February 19 2020

LT LANZA 1427 PLD LANZO 36D(P) MAGICO MAIN BW 104 COBB 261Z(P) MAIN 205 DW 766 UNREAL 39U(P) HARVIE 365 DW 1459 PLEASANTDAWN LADY 430Z(P) PLEASANTDAWNLADY630X(P) Pleasant Dawn Duty has extra length, with a great amount of muscle on his quarter. His grandmother is still producing strong in our herd, she’s 11 and has produced 9 calves, a very fertile cow family. CE BW WW YW M TM EPD 4 1.5 42 88 28 49 % Rank 65 60 65 45 10 15

Homo Polled, 50K tested

PLEASANTDAWN TACTICS 975H PMC788827

TLJ 975H

February 19 2020

CEDARLEA SHOELESS JOE 83C(P) FULL MOON 655F(P) TURNBULL’S BW 87 MISS MADDIE 655C(P) CTP 205 DW 771 RAZOR 14W(P) PLEASANTDAWN 365 DW 1387 PLEASANTDAWN LADY 875Y(P) PLEASANTDAWN BLOSSOM 75S(P) People talk about fertility and how important it is for mothers. Well this guy’s mother is out of a 15 year old cow that has never missed and is still going. Her sire is out of a 17 year old cow that has never missed and gave me 15 calves. Tactics’ maternal sister was a high seller to Saddleridge Charolais, Alberta. He has thick hair, huge depth of rib and is full of meat! Out of the Turnbull’s Full Moon, a bull who has not disappointed us with his calving ease and great performance! CE BW WW YW M TM GEPD 11.4 -3.4 45 84 26 49 % Rank 10 5 45 55 15 20 Pleasant Dawn 19th Annual Bull Sale

Maternal sister to 975H, TLJ 975A 19

PLEASANTDAWN SUPRA 916H

PMC788808

TLJ 916H

4th Gen Pld, 50K tested

February 18 2020

BW 95

205 DW 796

365 DW 1430 PleasantDawn Supra has been one of my favorites since he was a calf. He comes with more calving ease than average and more performance than average, with added milk. His full sister is picture perfect, with an awesome temperament. Supra will add depth, hair, length, muscle and milk! Excellent feet also!

GEPD % Rank

CE 7.7 30

BW -.9 25

WW 46 45

YW 94 30

M 27 10

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) MAIN COBB 261Z(P) CAMPBELLS BOMBSHELL 15B(P) PLEASANTDAWN LADY916D(P) PLEASANTDAWN SWEETS 816A(P)

TM 50 15

4th Gen Pld

50 5

PLEASANTDAWN STRIKER 274H February 20 2020

TLJ 274H

PMC788831

CEDARLEA SHOELESS JOE 83C(P) TURNBULL’S FULL MOON 655F(P) CTP MISS MADDIE 655C(P) PLEASANT DAWN MAXWELL38Z(QP) PLEASANTDAWN LADY 74D(QP) PLEASANTDAWN LADY 4A(P)

BW 76 205 DW 730 365 DW 1259

PleasantDawn Striker is a definite heifer bull that will leave really nice udders. Sleep easy with this guy breeding your heifers. EPD % Rank

CE 12.8 4

BW -4.4 2

WW 40 75

YW 79 70

M 29 2

TM 49 15

Red Factor, 4th Gen Pld

51 5

PLEASANTDAWN SLIDER578H QPMC789192

TLJ 578H

February 23 2020

CIRCLE CEE LEGEND 307A(P) LINCOLN 28D(P) CEDARLEA BW 83 UZA 12B(P) CEDARLEA 205 DW 750 MVP 316Y(P) DAWN PLEASANT 365 DW 1326 TURNBULL’S MISS BRINLEY 928F(QP) CTP MISS CAMILLIA 437A(P) Pleasant Dawn slider will be a sure bet for a heifer bull! Out of an MVP daughter, with lots of milk and nice small teat size. Calving ease with muscle. CE BW WW YW M TM EPD 11.4 -3.1 36 70 21 39 % Rank 10 10 90 90 60 85 20

Pleasant Dawn 19th Annual Bull Sale

PLEASANTDAWN ACCOUNT 81H

PMC789013

TLJ 81H

February 25 2020

Homo Polled, 50K tested BW 95

205 DW 835

365 DW 1429

PleasantDawn Account has one of those mothers that you want standing by the road when people drive by. Take account of his width, depth and length, in an ultra smooth package!

PLEASANT DAWN MAXWELL38Z(QP) PLEASANTDAWN OPTICAL173F(P) PLEASANTDAWN ROSE 873Z(QP) PLEASANT DAWN FIRE 176S(P) B BAR D MISS DONNA 1Z(P) WAT-CHA PRIMA DONNA 24P(P)

GEPD % Rank

CE 8.2 25

BW .4 40

WW 43 60

YW 80 65

M 22 40

TM 44 50

Dam of TLJ 81H B Bar D Miss Donna 1Z

4th Gen Polled

PLEASANT DAWN VISION 621H PMC788832

TLJ 621H

February 23 2020

LT LANZA 1427 PLD MAIN MAGICO LANZO 36D(P) BW 87 MAIN COBB 261Z(P) 205 DW 710 RAWES DUKE 401B(P) 365 DW 1332 PLEASANTDAWN LADY721E(P) PLEASANTDAWN STEAK 712A(P) Pleasant Dawn Vision will add calving ease, with muscle and really thick hair. CE BW WW YW M TM EPD 7.4 -1.5 46 99 29 52 % Rank 35 15 45 20 3 5

Homo Polled

PLEASANTDAWN STREET 251H PMC788842

TLJ 251H

February 24 2020

LT LANZA 1427 PLD LANZO 36D(P) MAGICO MAIN BW 106 COBB 261Z(P) MAIN 205 DW 879 ZWB PLEASANTDAWNLEDGER34B(P) 365 DW 1589 PLEASANTDAWN LADY 851D(P) PLEASANTDAWN ABBEY851B(P) PleasantDawn street is a real performance maker. A Magico son that comes from a proven performance cow family. CE BW WW YW M TM EPD 6.6 -.5 54 107 29 56 % Rank 40 30 15 10 3 1 Pleasant Dawn 19th Annual Bull Sale

4th Gen Pld

55 5

PLEASANTDAWN SLING 906H PMC788838

February 24 2020

TLJ 906H

PLEASANTDAWN PRADA 604B(P) 86F(P) FLOYD TMJF BW 93 DAISY 570D(P) TMJF 205 DW 764 MAGICO LANZO 36D(P) MAIN 365 DW 1353 PLEASANTDAWN LADY 906F(P) PLEASANTDAWN SARA 908D(P) head and good butt. small a with long, is Sling PleasantDawn EPD % Rank

CE 7.3 35

BW -1.5 15

WW 51 20

YW 99 20

M 24 25

TM 50 10

4th Gen Pld

56 5

PLEASANT DAWN CRAFT 513H PMC789021

ASH 513H

February 26 2020

PLEASANT DAWN MAXWELL38Z(QP) OPTICAL173F(P) PLEASANTDAWN BW 94 PLEASANTDAWN ROSE 873Z(QP) 205 DW 805 PLEASANTDAWN SPAWN 765W(P) 365 DW 1404 PLEASANT DAWN FLO 413B(P) PLEASANT DAWN MAGGIE 40Y(P) Pleasant Dawn Craft has that extra length, with extra muscle on his rump, with a -2.3 BW and a +27 Milk EPD. CE BW WW YW M TM EPD 6.8 -2.3 45 78 27 50 % Rank 40 10 45 70 10 15

Dbl Polled

57 5

PLEASANTDAWN SURFER 41H PMC789043

TLJ 41H

March 03 2020

CTP MR ARROW 156A(P) DAWN CHRIS 42E(P) PLEASANT BW 96 PLEASANT DAWN STAR 82Y(P) 205 DW 765 ZWB PLEASANTDAWNLEDGER34B(P) 365 DW 1394 PLEASANT DAWN LENIA61E(P) PLEASANT DAWN BRIDGET 41A PleasantDawn Surfer is another long spined bull with muscle. He has some greats in his pedigree with MVP, Ledger and Big Bud. Also his great-greatgrandmother was an 18-year old cow, 41W, that just kept producing. You have to appreciate those cow families. CE BW WW YW M TM EPD 6.2 .5 49 100 24 49 % Rank 45 45 25 15 25 15

4th Gen Pld

58 5

PLEASANTDAWN MAFIA 932H PMC789054

TLJ 932H

March 05 2020

CEDARLEA SHOELESS JOE 83C(P) TURNBULL’S FULL MOON 655F(P) BW 96 CTP MISS MADDIE 655C(P) 205 DW 725 PLEASANTDAWN LAVA 648Y(P) 365 DW 1319 PLEASANTDAWN ETSY 931B(P) PLEASANTDAWN QUIL 931U(QP) PleasantDawn Mafia has great feet, a small head and a mother with perfect teats. A younger calf that fits the mold for calving ease with above average performance and maternal strength. CE BW WW YW M TM EPD 9.6 -1.4 44 88 28 50 % Rank 15 20 50 45 5 10 22

Pleasant Dawn 19th Annual Bull Sale

4th Gen Polled

PLEASANTDAWN ALASKA 819H PMC789268

TLJ 819H

March 07 2020

PLEASANTDAWN PRADA 604B(P) TMJF FLOYD 86F(P) BW 89 TMJF DAISY 570D(P) 205 DW 694 CAMPBELLS BOMBSHELL 15B(P) 365 DW 1310 PLEASANTDAWN LADY618F(P) PLEASANTDAWN LADY 617A(P) PleasantDawn Alaska will add length and quarter. Don’t discount this guy for his age! CE BW WW YW M TM EPD 6.7 -.7 49 90 25 50 % Rank 40 25 30 40 20 15

4th Gen Polled

PLEASANTDAWN INTERNATIONAL 806H PMC789134

TLJ 806H

March 11 2020

PLEASANT DAWN MAXWELL38Z(QP) OPTICAL173F(P) PLEASANTDAWN BW 93 PLEASANTDAWN ROSE 873Z(QP) 205 DW 771 PLEASANTDAWN CAPTAIN 675C(P) 365 DW 1382 PLEASANTDAWN LADY806E(P) PLEASANTDAWN LADY809C(P) PleasantDawn International has the big hind quarter and thick top that Optical puts in his calves. We have customers that will have bulls up to 10 years and with this guy’s feet and legs, that would be the same with that beloved added meat. CE BW WW YW M TM EPD 7.6 -.7 46 88 26 49 % Rank 30 25 45 45 15 15

Thank you to our 2020 bidders and buyers McTavish Charolais Howe Coulee Charolais, SK Bina Charolais, ND, USA Rocky Coulee Ranch, AB Clifford Whittle Campbells Charolais, SK Bremner Charolais Farm Myhre Land & Cattle Valleys End Charolais, SK Hainsworth Farms Arthur Denbow Taylor Farms, ON Kings Polled Charolais, SK Bedickson Farms, SK Randy Bryant Delton Martin, ON VanBeselaere Farms Ltd Dave Black Royce Reiss, SK T & M Farms, SK Pleasant Dawn 19th Annual Bull Sale

Sorenson Farms, AB Crocus Valley Charolais Forest Park Farms, ON Denzil McCaffrey, SK Van Buuren Charolais Circle A Farms Galen Keller Natchez Farms, TX, USA Kevin Kerr, ON Dallas & Debbie Toms, SK Griffith Farms Bar T Livestock, SK Elis Van Buuren Jason McDougall, SK Morris Schilling, AB Eric Hillis Elliott Grain & Cattle Edward Michaud, QC Clayton Toms Brian Plumbtree, ON 23

Reference Sires

MAIN MAGICO LANZO 36D EPDs CE 6.3 % Rank CE 45

BW -1.1 BW 20

WW 49 WW 30

TURNBULL’S T URNBULL’S FULL MOON 655F

Homo P H Polled ll d

YW 106 YW 10

M 28 M5

TM 53 TM 4

9 sons sell

Magico was also a high seller at the Char-Main bull sale. Definitely a bull to leave a long lasting impact. His attributes include calving ease and performance with maternal and structural correctness. Great temperament and is leaving females with small teats with lots of milk.

PLEASANT S DAWN OPTICAL O C 173F 3 EPDs CE 8.6 % Rank CE 25

BW -1.7 BW 15

WW 45 WW 45

YW 82 YW 60

Homo Polled M 28 M 10

TM 50 TM 10

6 sons sell

I used Optical for his excellent feet and calving ease with muscle.

EPDs CE 10.4 % Rank CE 15

WW 52 WW 15

YW 101 YW 15

M 28 M5

TM 54 TM 2

8 sons sell

This high selling bull from Turnbull’s sale has excellent calving to growth traits. Used to add the combination of extra length and depth of rib.

TRI-N CAPTAIN MORGAN 340A EPDs CE 7.3 % Rank CE 35

BW -.9 BW 25

WW 61 WW 3

YW 103 YW 15

Homo Polled M 10 TM 41 M 100 TM 75

6 sons sell

Morgan gives us the red gene while adding good feet with structural correctness. Also calves very well with excellent performance. One of the best Homozygous Red bulls we’ve used.

TMJF FLOYD 86F

Homo Polled

EPDs CE 12.5 % Rank CE 4

WW 54 WW 15

BW -4.6 BW 2

BW -2.5 BW 10

Homo Pld H

YW 97 YW 25

M 23 M 35

TM 50 TM 10

5 sons sell

Floyd was the high selling bull at the Tee M Jay Farms bull sale and was purchased for his calving ease to performance ratio. He excels for calving ease, length and muscle.

Pleasant Dawn 19th Annual Bull Sale

Reference Sires

CCC WC RESOURCE 417 P EPDs CE 7.5 % Rank CE 30

BW -1 BW 20

WW 59 WW 4

PLEASANT DAWN CHRIS 42E

33rdd G Gen P Polled ll d

YW 103 YW 15

M 18 M 80

TM 48 TM 25

5 sons sell

An outcross bull we used for calving ease and phenotype.

PLEASANTDAWN RELOAD19E EPDs CE 12 % Rank CE 5

BW -4.2 BW 3

WW 43 WW 60

4 sons sell

YW 95 YW 25

Homo Polled M 25 M 15

TM 47 TM 25

Used on heifers with great success. Also adds tremendous hair, length and temperament with high maternal traits.

EPDs CE 2.2 % Rank CE 85

BW 2.7 BW 85

WW 55 WW 10

Homo Polled

YW 118 YW 2

M 26 M 15

TM 53 TM 3

4 sons sell

He sires calves with lots of length, strong toplines and good muscle.

LT AFFINITY 6221 PLD EPDs CE 17 % Rank CE 1

BW -6 BW 1

WW 37 WW 85

Polled YW 70 YW 90

M 25 M 15

TM 44 TM 45

3 sons sell

Affinity has good early gestation for calving ease and great temperament.

SADDLERIDGE FREIGHTER 1F S EEPDs CE 7.3 % Rank CE 35

BW .8 BW 50

WW 57 WW 10

YW 104 YW 10

Homo Polled M 21 M 55

TM 49 TM 15

2 sons sell

Se Selected for his calving ease to performance ratio, in an eye ap appealing package.

Pleasant Dawn 19th Annual Bull Sale

Index ASH 22H ASH 50H ASH 291H ASH 513H ASH 613H ASH 707H ASH 808H TLJ 3H TLJ 19H TLJ 30H TLJ 41H TLJ 73H TLJ 81H TLJ 93H TLJ 98H TLJ 122H

10 41 43 56 26 39 40 3 9 44 57 5 52 17 42 45

TLJ 176H TLJ 193H TLJ 195H TLJ 211H TLJ 230H TLJ 251H TLJ 253H TLJ 274H TLJ 309H TLJ 312H TLJ 314H TLJ 374H TLJ 402H TLJ 512H TLJ 514H TLJ 517H

4 31 22 2 47 54 32 50 24 7 18 25 36 46 20 13

TLJ 541H TLJ 578H TLJ 621H TLJ 648H TLJ 674H TLJ 683H TLJ 705H TLJ 708H TLJ 712H TLJ 716H TLJ 721H TLJ 723H TLJ 768H TLJ 789H TLJ 806H TLJ 815H

16 51 53 28 12 14 35 29 37 1 38 11 19 21 60 34

TLJ 816H TLJ 819H TLJ 834H TLJ 865H TLJ 904H TLJ 906H TLJ 916H TLJ 921H TLJ 932H TLJ 952H TLJ 975H TLJ 976H

6 59 23 30 15 55 49 33 58 8 48 27

Directions to Pleasant Dawn Charolais Directions from Oak Lake: 1/2 mile west, 5 miles south, 1/2 west, 1/2 south GPS Coordinates: 49°41’14.8”N 100°39’24.1”W Trans Canada Hwy #1 to Pleasant Dawn Head southeast Turn right onto Old Hwy-1 - 231 metres Turn left - 293 metres Turn right - 8.2 km Your destination is on the left - 1.4 km

Highway #2 to Pleasant Dawn From the Junction of Hwy 2 & PR 254 11.4 km N on PR 254 Turn left to stay on PR 254 for 1.7 km Turn right for 1.6 km N Your destination is on the left 1.4 km

Pleasant Dawn 19th Annual Bull Sale

Terms & Conditions Terms: The terms of the sale are cash or cheque payable immediately after the sale in Canadian funds. All settlements must be made with the sale clerks before cattle will be released. The right of property will not pass until final payment is made. Bidding: Each animal will sell to the highest bidder. Bidders unable to attend the sale may phone their bids and instructions to the sale manager, auctioneer or special representatives. Bids must be received in sufficient time prior to the sale. Disputes: Bidding will be reopened between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision is final. Announcements: Announcements made from the auction block will take precedence over printed matter in the catalogue. Buyers are cautioned to pay close attention to announcements. Purchaser’s Risk: Each animal becomes the risk of the purchaser as soon as sold. Animals will be cared for at the purchaser’s risk for a reasonable length of time. All animals left with the seller must be insured. Certificate of Registration: Each animal will carry papers issued by the Canadian Charolais Association. A certificate of registry duly transferred will be furnished to the buyer after payment has been made. Delivery: Assistance will be given in making delivery after the sale. The purchaser agrees shipping arrangements will be at the convenience of the seller, but will be as soon as practical after the sale, at the buyer’s risk. Breeder Guarantee - Bulls: Should any bull fourteen months of age or over, fail to prove a breeder after being used on cows known to be breeders, the matter shall be reported in writing to the seller within six months following the date of purchase or six months after the bull has

reached fourteen months of age. The seller has the right and privilege of six months to prove the bull a breeder. No guarantee is given that semen collected from the bull will freeze. Exception Guarantee: In cases where the animal is subjected to any hormonal or surgical reproductive techniques after the sale, this guarantee shall be null and void. The seller is not responsible for damage caused by foreign bodies after the animal has been sold or for sickness not apparent at sale time. In no event shall the seller be responsible for more than the purchase price. Accidents: Although every precaution will be taken to protect the safety and comfort of buyers, neither the sale manager, auctioneer, or sellers assume any responsibility and disclaim any liability, legal or otherwise, in the event of accident or loss of property. By Livestock is only acting as a medium between the buyer and seller and is not responsible for failure on the part of either party to live up to their obligations; or for the truth of any warrantees or representations, expressed or implied. By Livestock assumes no obligation to enforce or collect monies between parties. By Livestock assumes no responsibility for any credit extended by the seller to the buyer. Any legal action taken in exceptional cases must be between the buyer and the seller. The buyer must look to the seller for fulfilment of all guarantees and representations. Insurance: Insurance will be available sale day. Pictures: By attending the sale you are granting permission for your picture to be used for promotional and advertising purposes relating to the sale.

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Pleasant Dawn 19th Annual Bull Sale

124 Shannon Road Regina, Sk S4S 5B1