Drishtikone 2020 - Fashion Communication - Graduation Book

WORKS OF UNDERGRADUATE IN FASHION MEDIA COMMUNICATION & POSTGRADUATE IN FASHION COMMUNICATION

School of Contemporary Media

WORKS OF UNDERGRADUATE IN FASHION MEDIA COMMUNICATION & POSTGRADUATE IN FASHION COMMUNICATION

Drishtikone 2020

PRESIDENT’S NOTE

Being a creative media person comes with a thirst to accomplish the unimaginable, to dream the unthinkable, to create the impossible, to be a name to reckon or simply put – To Be Somebody. This journey to ‘Be Somebody’ is not going to be easy and I’d like to give you a few pointers to help you along the way.

Be Courageous because you joined Pearl Academy knowing that you didn’t want to be a part of the crowd – but took that risk – the risk to be somebody. Keep that courage going. Albert Einstein said – The person with big dreams is more powerful than the person with all the facts.

Be Alive. Ask yourself not just what the world needs, ask yourself what makes you come alive. Because the world needs people who have come alive. Remember, you are talented, hard working, gifted achievers with a proven track record and the Pearl Brand to back you – You can do anything.

Be Inclusive. In thought, in deed, at work, at play. Share each small win, every great victory with all who contributed. Use position and power to build more opportunity for those who have less. Choose to use your status and influence to raise your voice on behalf of those who have no voice.

Be Happy. Exude joy. May that happiness show in you, in your family, your team and your community.

And most importantly, Be Yourself. You have a unique gift to offer to this world. Be true to yourself, be kind to yourself, read and learn about everything that interests you and keep away from people who bring you down. When you treat yourself kindly and respect the uniqueness of those around you, you will be giving this world an amazing gift... YOU! The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problem.

Best wishes Nandita Abraham

Nothing could be a happier occasion in the life of a teacher than the fact that his students are finished with one part of their journey of life and are going into the next, fully prepared to be successful! Nothing could be a sadder occasion either; to know that those whom we taught for years, lived with in the same campus for years, who almost became part of our extended family are now leaving us and will find new friends, new colleagues, new extended families.

So it is with mixed feelings that I bid you farewell. Go forth, grow, thrive. The world is your oyster! Always remember, its your life, your career, your future and your success, don’t let anyone take that away from you!

We’ve done our best to open your minds, to create a sense of independence in you, to allow you the freedom to think independently, to grow creatively, and to be complete.

I have been with you but a short while, I can only say God Bless and all of us at Pearl will always be there for you, and we will always be proud of your achievements.

DEAN’S NOTE

Be fearless in taking decisions, your education, your knowledge and your integrity will stand you in good stead. Don’t be afraid to make mistakes; in fact embrace them and learn from them. Do not bow down to wrong practices; I chose a path in industry with integrity, and though there were many difficulties, temptations and naysayers, I stuck it out and won!

You will too!

Viveck Vaswani

Dear stars of 2020!

Even before I could realize, the final year just flew by and here you all are graduating.

It was with a sense of pride when I sat through your juries as you have elevated fashion and media sojourns to new heights, strived to perform and succeeded against all odds.

You have received special mentions and comments from your external jurors and special guests – Award-winning filmmaker Ananth Mahadevan, Celebrity film critic Mayank Shekhar, ad-guru Bharat Dabholkar, well-known fashion critic Meher Castelino, Managing Editor Filmfare magazine Farhana Farook, Brand Consultant Shubho Sengupta and Consultant for Urban Art Commission Alpana Khare.

Remember, this may be the end of your formal academic journey but it is actually the beginning of your personal, independent and professional one. Just be patient, do not look for instant gratification and try not to compare yourself with your peers because your journey will be unique to only you, no one else.

Wish you all the best my superstars!

Best wishes Meha Jayaswal

HOD’S NOTE

FA C U LT Y MEMBERS Viveck Vaswani

Dean

Meha Jayaswal

Head of Department

Asheesh Saini

Course Leader, Fashion Communication, Delhi

Prachi Garge

Course Leader, PG Fashion Communication, Mumbai

Sonika Tewari

Course Leader, UG Fashion Communication, Mumbai

Anand Bhisey

Mentor

Anita Bora

Mentor

Anuj Lall Aparna Mudi Asmita Agarwal Devinder Kumar John Edward S

Mentor Mentor Mentor Lab Incharge Mentor

Gaurangana Sood

Mentor

Hitesh Mothwani

Mentor Mentor

Madhumita Ghosh Maneesh Aggarwal

Mentor

Mukund Somvanshi

Lab Incharge

Nishith Mehta

Mentor

Pawan Kumar

Lab Incharge

Prateek Chauhan

Lab Incharge

Pritesh Rao

Mentor

Priya Sugathan

Mentor

Ramesh Tahiliani

Mentor

Rohit Dhingra

Mentor

Saher Motiwala

Mentor

Sharmila Katre

Mentor

Smriti Singh

Mentor

Susmita Mukherjee

Mentor

Swikriti Rajpal

Mentor

Zahurul Hasan

Mentor

Drishtikone 2020

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UGFMC (Delhi)

Diya Mathur Ajeeta Goel Priya Shukla Neelima Sharma Gauri Priya Omisha Dhawal Anchal Shrivastav Jatin Narang Pranya Uberoi Jyestha Dhody Manika Agarwal Priyanka Batra Punya Gupta Ridhi Vij Rishika Bhatia Saanya Batra Sadhvi Arora Ronita Bose Sasha Mira Singh Twinkle Lotey Vandana Anand

14 16 19 18 21 20 23 22 25 24 27 26 29 28 31 30 33 32 35 34 37 36 39 38 41 40 43 42 45 44 47 46 49 48 51 50 53 52 54

PGFC (Delhi)

Apoorva Dewan Nikita Sachdev Pakhi Tiwari Remya Ramesh Sakshi Raj Samira Aneja Shivani Jaggi Shivani Tuteja Sneha Rajpurohit

58 60 62 64 66 68 70 72 74 PGFC (Mumbai)

78 80 82 84 86 UGFMC (Mumbai)

Aashi Jajodia Dhriti Mehra Hasanthi Duvvuri Nikhil Raj Nishi Jain Priyanka Chaudhary Rutujaa Suhas Bhatambarekar Sakshi Rajeev Kore

Aishwarya Ghamande Gayatri Guha Akshita Mundhra Pankhuri Srivastava Tushara Kothapally

90 92 93 96 98 100 102 104

Drishtikone 2020

Undergraduate in Fashion Media Communication (Delhi)

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Drishtikone 2020

Diya Mathur, 22

UGFMC, New Delhi www.behance.net/diyamathur2ee3

Outline

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Textiles Talk. This research investigates the communicative properties of textile heirlooms, as well as their ability to convey identity. With materials carrying information through the ages, textile heirlooms have come to represent their consumers, as well as the environment they have been a part of. These are explored for their ability to contribute to the visual identity of a vernacular; behaviours of people; identities of individuals, as well as social identity. There are various aspects of material memory, which contribute to textile heirlooms becoming nostalgia evoking objects. The influence of this nature of textiles, that allows them to carry information, and its impact on its future consumers – this project is an exploration of that.

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Material Monologues MATERIAL MONOLOGUES

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Six yards of white fabric spins together the memory of maaji; a memory that that lives on through her children and grandchildren — who gaze at the hundred year old sarees in awe, wondering how someone only wore white. A colour associated with death and loss — now carving out a new identity for itself, because of the way maaji carried it. On her death, it was the children who the sarees were passed onto; and it was Madhuri who wore them with the same sense of gentleness and responsibility.

Her siblings, Rakesh, Usha, Sudha and Brijesh; Young, Inquisitive, Creative and Daring — the first four that sparked motherhood within the powerhouse that is Madhuri Jayal.

She soon became a woman who nurtured. She nurtured at home; at the workplace; at university; and during the time she took to herself to bake something out of the nothingness that accumulated under the shelves of half eaten Kwality Rusk packets and condensed milk cans. The nothingness that she saw as opportunity.

It was this sheer love for cooking that drove her out of the softness of Dehradun’s rolling hills, to the brazenness of New Delhi; where she studied Home Science at Lady Irwin College in the early fifties. It was then, that another force of nature by the name of Grace Mary Linnell resigned from her position at Hyderabad’s Mahboobia School, to take on a challenging project — setting up an all girls boarding school.

Pursues a degree in Hoome Science from Lady Irwin College

On Madhuri’s return to Dehradun in the summer of 1956, she was introduced to Ms. Linnell. She was thrilled to have met a well respected educator who moved to India from United Kingdom with the goal of bettering the Indian Education system. Mrs. Linnells mission gleamed through her work at Mahboobia School in Hyderabad, where she quickly mustered respect within the country for her genuine efforts.

This appreciation took form in more than just good well; but a special one being the Jamawar tapestry that survives till date. It was this Jamawar Shawl that she carried with her to Dehradun when Ms. Oliphant of Welham Boys School dared to dream of another institution that would soon become the birthplace of the country’s greatest minds. In 1957, Ms. Linnel made this dream a reality, by founding Welham Girls School and appointing Ms Madhuri Jayal as Vice Principle of Welhams Girls School. Like any successful venture, Welham’s became a reflection of the people who shaped it. “What began as a class of 8 students quickly transformed into the gold standard of educational institutions in India, all credit to the strong, persevering nature of Ms. Linnel,” says Mrs. Mathur. The two shared a longstanding relationship that Madhuri coins as a ‘once in a lifetime friendship’.

Mentored by Ms. Grace Mary Linnel in Dehradun

Having been mentored by Ms. Linnell (Padma Shri awardee), Ms. Jayal went onto working in the education system for the rest of her career; till she finally retired in 1990.

Objective The Heirloom Project is repository of material culture tracing family history through textiles heirlooms and objects of antiquity.

MATERIAL MONOLOGUES 38

About Material Monologues an attempt to trace back the narratives of a family that holds in its possession invaluable pieces of clothing, each with a story of where they came from.

Matriarch of the Mathur family, eighty five year old Mrs. Madhuri Mathur traverses through her greatest memories, by accessing a portal to the past — her closet.

Drishtikone 2020 Ajeeta Goel, 22

UGFMC, New Delhi www.behance.net/ajeeta100612e3

Outline

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The concept of this project was based on the understanding of the Impact of Influencers through Instagram on Consumer’s Fashion and Lifestyle Choices. Social Media is a huge part of our lives today with a lot of us active on different platforms. The rise in the usage of social media is all because of easy communication with other people and sharing of ideas in the form of images, videos, and audios worldwide just by some clicks, especially for Influencers. These influencer lifestyles attract us and trickles down affecting our decision making. In this hustle of influencers and brands together, consumers are the ones that are guided or misguided. And many myths surround the realm of influencer marketing. In the world of glamour and glitz there is some real effort and understanding of the fashion world needed there.

This research gave way to a Graphic Novel called A Fool’s Tale, which showcases the inner workings of the world of Influencer Marketing.

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T h e Fo o l ’ s Ta l e

Objective Impact of Influencers through social media platforms on Consumer’s Fashion and Lifestyle Choices: with a special focus on Instagram

Drishtikone 2020

Priya Shukla, 21

UGFMC, New Delhi www.behance.net/priya0904 4be15

Outline ‘The Shadow Girl’ is a graphic novel that comes from the research on the Hip Hop Subculture that rose in America in the last century. It not only focusses on the music but the socio political scenario of the era – complete with what it meant to the coloured people of the society when America was dealing with racism in a major way. What the expression of the fashion styles and trends adopted by the youth meant in that scenario. Her research for this project focuses on Hip Hop subculture giving streetwear meaning and its evolution through time. This Graphic Novel too speaks of the culture of the 70s and the 80s navigating through the life of the protagonist and her discovery of Hip Hop

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lture is ng among cks of New ity and the gs which eft burnt andoned w covered in nd colourful i, the fourth t of the Hip bculture, and ul messages.

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The Shadow Girl

Back in her apartment. We see her working.

a presence ay at the ent, without njoying bit of the ing, too shy e forward but lly analising beat, every

The graffiti mural on bedroom wall speak way more about her than she expresses.

She is definitely more than just a shadow.

Maybe she is able to give life to it.

The question still remains, who is the shadow girl?

About The Shadow Girl is graphic novel about a girl who lives in the South Bronx. She aspires to become a DJ one day but is under confident about her skills and the fact that she’s a female trying to excel in a male dominated career.

Drishtikone 2020

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Neelima Sharma, 22Â

UGFMC, New Delhi www.behance.net/neelima953/projects

Outline This project is about understanding the role of costume and how it contributes to the movie and the characters. The design elements of it such as colour psychology, fabric, texture, pattern and silhouettes play a crucial role in building up the character. Indirectly it does contribute to the film and its narrative.

In an era where the entertainment industry is always coming up with unique stories to narrate it in their own way, this final project gave way to a Costume Docket which will help you go through the entire process of costume designing for cinema.

It lets your eye travel on its own through the script, colour schemes and mood boards. It will tell you about each character’s background and personality traits. All this is conveyed through how the characters are dressed and how they look overall. It is done in keeping all the design elements in mind as to also sync with the location and production design. This will help you to understand the process of costume designing and help you dive into the essence of it.

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To B e l o n g

About This exploratory research is about understanding the role of costume and how it contributes to the movie and the characters.

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Design The design elements of it such as colour psychology, fabric, texture, pattern and silhouettes play a crucial role in building up the character. Indirectly it does contribute to the film and its narrative.

Drishtikone 2020

Gauri Priya, 21

UGFMC, New Delhi www.behance.net/priyagauri2966

Outline

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Fashion Brands are adopting a new route of communication to build an identity for themselves on Social Media. With the start of the digital era, fashion brands have got multiple opportunities to explore, create and share extraordinary narratives with the audience. Social media platforms have given a novel path to the brands to reach to their audience creatively and interestingly. Brands are embracing new methods of communication that uses Graphic design and digital illustrations. And brand narratives play an important role in influencing the audience and to break the monotony of age old styles - fashion brands are exploring novel designs and notions with the help of Graphics and Digital illustrations to create compelling content which can grab the attention of the target audience.

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Vibe Print by Goonj

Inspiration The motifs in the prints are inspired by the impact that Goonj lays by using urban surplus material and creating valuable resources for the rural area. It helps in water access, infrastructure, environment, education, sanitation, health, livelihood and disaster relief and rehabilitation.

Drishtikone 2020 Omisha Dhatwalia, 22

UGFMC, New Delhi www.omishadhatwalia.com/

Outline

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This project came out of study of retail design through its history, evolution and retail theories. It further explores the concept of retail engineering and augmented shopping. The findings and implications of this study are applied with the objective of creating an immersive retail experience keeping in mind the technical and theoretical knowledge of the study. This study also touches upon research that I undertook Manchester Metropolitan University, UK for the objective of understanding consumer behaviour through retail history by the name of “How and why do different spaces of consumption affect purchasing behaviour? How might these spaces change in the future?� This has led to an exploration of a fresh concept of designing a retail experience of a cosmetic brand in India too.

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Immersive Retail Experience

Aim The aim is to create an immersive retail experience for Urban Ladder to increase consumer engagement.

Aim The aim is to generate awareness for Urban Ladder’s in-store experience.

Drishtikone 2020

Anchal srivastava, 22

UGFMC, New Delhi www.behance.net/aanchisrivast

Outline This is a platform to people who want to get the tattoos done for a style statement or fashion but do not want to go through the painfulness of the process involved.

The design solution of the final project is a Look Book of temporary tattoo jewellery stickers.

People can either wear their tattoo designs on their neck, wrist, ankle or anywhere on their body as a jewellery sticker which goes with the current trends. In the look book, there is a scope of collaboration with designer collections and all the tattoo jewellery sticker is designed by keeping the colour theme, trends and tattoo trends in mind.

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Ta t e w e l r y

Product This entire process known as screen printing, it will be use to create the tattoo jewelries image on paper coated with a transfer film. The transfer film allows the image to “slide� off the backing paper and onto the skin.

Drishtikone 2020

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Jatin Narang, 22

UGFMC, New Delhi www.behance.net/narangjati7cd9

Outline Music is no more just traditional. And this statement especially stands true for Punjabi Music. This hugely popular Genre followed by millions of people across the world has now adopted the western music influence in its composition. But that’s not the only thing it has fused. This project is about understanding the various reasons of westernisation of Punjabi music and how they are taking the culture in a unique direction including the the youth of the country and around the world. This westernisation has also brought in a shallow culture of Gangsta lifestyle, drugs, alcohol, addictions and misogyny in a big way and normalised that lifestyle especially in Punjab. This in turn affects many other social aspects of their lifestyle.

The objective of this project is to spread awareness about Punjabi pop singers who glamourise Drugs, violence, alcohol, objectification of women, foul Language and flashy clothing and place the future of the youth and the culture of India in danger. With a focus on youth, the campaign will run on Instagram by running posters with catchy words and images to attract the younger generation.

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Unsullied

Progress 5 Week progress in gaining followers and likes after changing the design language of posts and doing promotions.

Through friends and family

Aim We aim to do through a series of graphical PSA (Public service advertisement) run on Instagram and IGTV since this is the most popular Social media platform for the youth today.

Drishtikone 2020

Pranya Uberoi, 21

UGFMC, New Delhi www.behance.net/pranyabc0d

Outline

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This project started with the study of how the world of luxury brands are undergoing a major transformation. Multiple factors contribute to the changing meaning of luxury, the rise of the millennial consumer being one of the primary factors.

Millennials have become the world’s most powerful consumers.

As they mostly grew up in the internet era, social media is a part of their lifestyle. As technology and consumers evolve at a more rapid pace, brands are rebranding and creating an entirely new business model to survive. Brands are opting to change their visual identity to give themselves a fresh and modern look. This research focuses on the ways in which visual communication of luxury brands is evolving that resonates with the millennial consumers and their digitally infused lifestyles. It also explores to find out how consumers perceive social media as a channel of promotion for luxury fashion brands.

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DRIP

Concept Drip is an application that caters to millennials who love to read, see and buy luxury products.

It is a one-stop destination for editorially driven commerce and news, where you can see what’s trending in the luxury, fashion and beauty world.

About It will mainly feature access to information, limited collections, exclusive updates about new arrivals, knowledge about trending products and most raved about styles.

Drishtikone 2020

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Jyeshtha Dhody, 21

UGFMC, New Delhi www.behance.net/jyeshtha07 www.instagram.com/cotton_candy1505/

Outline Humans have a visual memory and they can process visual data better. Visual narratives are easier for a consumer to understand and remember as it removes the barrier of language. It can still be interpretative that leaves an opportunity for creative expression.

This project explored the relevance of digital illustration in fashion print magazines. Fashion magazines have always used illustration to communicate and it has played a vital role. It is one of the oldest means of visual communication and is still being used as visuals provoke emotion. Digital illustrations are being adopted as a visual communication tool in the fashion industry and the influence can be seen on deliverables like posters, movie titles and even fashion magazine covers. Visuals are more expressive and hence one can travel through the designer’s imagination and experience their true creativity. This gave rise to the idea of PiqueArt.

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PiQueart

About Zine that promotes the artist and their artwork. It also provides Augmented Reality assets that will allow the artist to be able to get the facility of a video, audio or links.

Visionar With the help of visionar app, the audience could access these AR assets and redirect the audience to their pages and tell more about themself.

Drishtikone 2020

Manika Agarwal, 22

UGFMC, New Delhi www.behance.net/manikagwl/

Outline In the current markets where the competition is high, fashion brands battle to create a separate identity for themselves to cater to an increasing number of indifferent shoppers. Fashion retailers now more than ever utilize emotional marketing as an approach to draw in their clients, tending to the developing pattern of buyers’ looking for emotional associations with a brand. While brand details like item attributes, features, and facts might be unremarkable however individual sentiments and encounters better shape shoppers’ assessments of brands. This project discovers why emotional advertising is fundamental, particularly to fashion brands, when creating brand strategies in an unpredictable commercial market. A model has been proposed for emotional advertising strategies which talk about sensory branding, storytelling, cause branding, and empowerment.

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A l b e r t o To r r e s i Advertisement

9.4 Mood Board

Figure 8: Mood Board

Figure 11: Still from the film.

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Figure 13: Still from the film.

About

Figure 14: Still from the film.

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Companies that use emotional advertising aim to get long-term positive recognition by establishing brand identity, credibility, and loyalty, and connecting with prospects intellectually and emotionally to motivate them to take action in the future.

Figure 12: Still from the film.

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Drishtikone 2020 Priyanka Batra, 21

UGFMC, New Delhi www.behance.net/priyanka281998batra

Outline

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While wedding photography is a booming business in India in the last few decades, not much research has been done on the subject about the rise of this trend. People spend crores of rupees on weddings and a big chunk of that is kept aside to create memories of the most special time in your lives.

There are various trends too that emerge out of the changing technologies – especially now with the digital age we seem to be on a precipice of a major change in the photography style. People are no more looking for ordinary run of the mill photography – Using Drones, using digital editing, using other technical aspects of digital photography to transcend even reality. There are different trends every few years and people love new concepts in wedding photography but the main thing that never changes is the story, which people want to depict. The stories people share are of love, closeness, heritage, and culture.

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We d w i s h e r

Enchanted Forest Some couples love to have a natural scenic view in their pre wedding pictures. The man would wear plain white kurta soaked in some water and the girl would wear an Anarkali suit also soaked with water, with a natural view in the background.

70mm Dreams This theme is inspired by a novel & movie named “Alice in Wonderland�. The girl would wear a frill dress and the boy would wear a tuxedo. The backdrop would be a mirror effect like in Alice in wonderland.

Drishtikone 2020

Punya Gupta, 21

UGFMC, New Delhi www.behance.net/punyaguptafdd1

Outline

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In the past few years social media has managed to change the fashion industry and it has directly affected on the way fashion brands conduct events, especially shows. The purpose of this project is to attempt to understand how in the last decade of social media, Instagram to be specific, has managed to change the way fashion shows are planned and take place. Now, brands create minor events inside at the main event to make sure that they are different from other brands.

This led to the conceptual development of a platform, an event, for upcoming designers who want to organise a fashion show and reach their target audience with the aid of Social Media. The show will focus on eliminating the large audience that fashion shows now have these days, including bloggers, influencers, socialites, celebrities and the rich of the society..

The fashion show has been conceptualised like a “salon show” which took place in the 1850’s and only have a niche audience.

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Essgee

Design The layout of the show venue.

Planning Stage Mood board and the invite of the show.

Drishtikone 2020

Ridhi Vij, 22

UGFMC, New Delhi https://www.behance.net/ridhivij

Outline Streetwear till date is a dynamic world that keeps changing its meaning with the passing generations but still cannot be defined with a single connotation. It is said to be a fashion movement predominantly started by the youth in the 1970s and 1980s to rebel against the cultural events happening around by wearing loud and bold letters on t-shirts and jackets and visually expressing themselves instead of saying out loud. A subculture that became a way for self-expression made use of graphics to build a visual identity of a streetwear brand. Whether using graphic logos, pieces of art, visual puns or appropriated images, brands were able to provide a garment that not only solved the utility purpose of it but also brought together people with similar interests and ideologies.

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Lucid Escapades

Comic Book A comic book based on fictional cartoon characters implying the use of graphics in streetwear and how its meaning has changed over the years.

Drishtikone 2020

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Rishika Bhatia, 22 UGFMC, New Delhi www.behance.net/rishikabha3a69/projects

Outline Counterfeit in fashion has always been a problem pf the industry and now even more so as more and more brands are trying to fight a losing battle against the phenomenon. Many people even with purchasing power do not have means to understand what is real and what is not.

My project is an amalgamation of infographic advertisement posters, using illustrations depicting different ways in which counterfeiting affects the luxury brands and the fashion industry. This informative poster is targeted at people who are looking for the truth in the matter but don’t know how to go about it.

The purpose of this poster is to spread awareness about the growing rate of counterfeiting in the fashion industry and for the Lack of knowledge about counterfeiting among the consumers as well as the brands as per what actions are to be taken.

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Knock Out The Knockoffs

Posters These are the posters for social media campaign.

Hashtag Official hashtag of the campaign is #knockouttheknockoffs

Drishtikone 2020 Saanya Batra, 22

UGFMC, New Delhi www.behance.net/saanya0911b7ba

Outline

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Indian designers are stepping out of their comfort zone and trying something truly experimental.

They are venturing their business into other categories such as beauty for growth. They are doing this either by coming up with their own collection or collaborating with existing beauty brands. Anyone who belongs to the world of fashion, or is even remotely interested in it, is no stranger to the recent trend off, or rather an obsession with collaborations. My final project studies all of this and more, including, how Collaborations offer a chance for brands to explore their own style as well and are a great way for them to step out of their comfort zones.

In recent times, we are witnessing luxury labels collaborating with fast fashion brands that price these items at a much more affordable rate.

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NYKAA luxe

Keywords Beauty Industry Indian designers, fashion, lifestyle industry, marketing, communication, social media, fashion media, collaborations, retail design.

Vending Machine Customize your packages and try them on virtually.

Drishtikone 2020

Sadhvi Arora, 22

UGFMC, New Delhi www.behance.net/sadhviarora

Outline

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Runway shows are a medium to communicate brand narratives and deciphers its properties and elements that aid in framing the visual experience. These shows have been looked at from an angle of story-telling and how it is achieved through the use of the stage, light, sound, and special effects to narrate a story so that the underlying thoughts, ideas and beliefs of the designers are reflected and radiated to the audience. The presentation of runway shows differs from each designer depending on his/her ideology and values; however, the interpretation of it by the audience is what makes a powerful hold in their memories. Therefore, the communication must be compelling and effective through the sensory experience of visuals, auditory and olfactory components.

The invoking of all senses, of taste, sound, sight, touch, smell, and sight at the live shows unknowingly affects the audience’s preference and opinion towards a brand. This creative process is a strategy adopted by brands that subconsciously influence the viewer to achieve the marketing and promotion goals- increase the visibility of the brand, increase sales and form a relationship with the audience.

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Pine Breeze

Ideology It captures the purity of Diksha Khanna’s hometowm Almora, Uttarakhand.

The Collection It creates a dialogue between the opposing elements of nature and gentle balance of the eco- system.

Drishtikone 2020

Ronita Bose, 21

UGFMC, New Delhi www.behance.net/ronitabose8f0e

Outline One would assume that food and fashion are two different things altogether. But are they? Woven Palette is an Instagram handle, a page about a particular fashion trend - the intersection of food and fashion . This page will be dedicated to throwing light about this innovative fashion trend and how fashion is inspired by food, thus grabbing the attention of all the fashion and trend enthusiasts. The main purpose of this page is to highlight a unique yet well-known fashion trend that many know about but have not got the right platform to get in-depth knowledge about As 20 - 35-year-olds use social media, mostly Instagram, to find out about the new trends. That is why an Instagram handle is the most suited option to reach to the chosen target audience. A social media platform like Instagram helps me reach to a larger audience as it is easily accessible to many.

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Wo v e n P a l l e t e

Food and Fashion An instagram page about a particular fashion trend intersection of food and fashion

Drishtikone 2020

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Sasha Mira Singh, 22

UGFMC, New Delhi www.behance.net/sashamirasingh

Outline What does an ideal woman look like? Is a dark lipstick a sinister way of depicting the bad person? What role has fashion played in depicting character traits in Hindi films? This project aims to study and understand the different typecasts that these films have portrayed for generations. Fashion as an area of study has a strong impact on society; the beauty of this research lies in its link and connection to human behaviour and psychology. Apart from its functionality, it is no secret that fashion is a strong tool to depict self-identity. This paper aims at analyzing not only the power of fashion as a medium of self-expression but also, the limitations society has put on one’s imagination, creativity and self-representation by enabling strong stereotypes depicted and reiterated by the film. The aim is to tackle the lack of realization when it comes to fashion styling and the stereotypes its breeds, through the means of a lighthearted but thought-provoking satire. This would be depicted in the form of an art series using a mix media of digital and analogue elements and illustrations.

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The Good The Bad The Bolly Mood Board The mood boards showcases the aesthetic of the poster.

Movie Posters High Tea with Chai Tea, Alexa play Hawa- Hawai.

Drishtikone 2020 Twinkle Lotey, 23

UGFMC, New Delhi www.behance.net/97twinkle11

Outline

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India’s rich cultural heritage also includes the various tribes that have flourished in the centuries of ethos and preservation. The Indian subcontinent is rich in all of this. One of these tribes is the famous Rabari Tribe from the dry lands of Gujarat and Kutch. This research paper is to understand the Semiotics of culturally symbolic body art of the Indian Rabari Tribe, which is northwest India’s famous tribe. Body art, history of body art, different types of body art and tattoos, techniques of tattooing, tattoos in Indian and western society have also been studied for the purpose of this research. After studying the Indian Tribes and their beliefs, there was the case study understanding about the semiotics of Rabari motifs, and about the fashion designers using these motifs. The inspiration behind the motifs and the meaning behind those tattoo symbolisms which they wear on their body and why it is important for the Rabari people.

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Rabari Symbolism Design Installation

Keywords Body art, History, Tattoos, Culture, Semiotics, Indian tribe, RabariTribe, Rabari, Meaning, Motifs

Body Art The Semiotics of Culturally Symbolic Body Art of the Indian Rabari Tribe; which is the northwest India’s famous tribe.

Drishtikone 2020

Vandana Anand, 22

UGFMC, New Delhi www.behance.net/ Vandanaanaab5d

Outline

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The research of this project investigates the role of visual communication in fashion which allows brands to communicate their products through graphics, videos, advertising campaigns, posters, etc. However, the fashion industry uses social media as a promoting and marketing platform to connect and make the audience aware of the ongoing modifications. It is aesthetic based and uses elements and tools of current and emerging technologies to create works that express ideas, emotions, and feelings.

This research will have another perception of media art along with glitch art. The connection between fashion and media art is much more than just garments design. In today’s digital world, brands must achieve and maintain relevance in the market, here social media plays a significant role. Hereby, this study helped in knowing the connection between the two.

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Calm Over Chaos

Keywords Fashion, visual communication, new media art, glitch art, videos, digital art, graphics, films.

Glitch Art It is a part of new media techniques and fashion industry have been obsessed with the glitch art in recent years, with its asymmetric lines and static inspiring a wide range of textile patterns.

Drishtikone 2020

Postgraduate in Fashion Communication (Delhi)

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Drishtikone 2020 Apoorva Dewan, 23

PGFC, New Delhi www.behance.net/apoorvadewan1

Outline

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While conventional photography has changed immensely in the past decade, the fascination with old photography techniques has grown even stronger. As a way of communication and expression, photography has distinct aesthetic capabilities. Any photo clicked through film cameras has some in built flaws in it, which nowadays adds to the aesthetics of the photo, which is one of reason why few photographers are choosing film over digital, be it for their personal work or professional work. Mastering Analogue photography requires great experience and expense too. Amateur and professional photographers are opting for this medium to distinguish their work from the rest of world and hoping to reclaim themselves as artists. This research paper reviews the role of Analogue photography in Fashion photography and explores its presence and scope for Indian fashion photographers who are making a shift from digital to film camera

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Darkroom Diaries

About Darkroom diaries is a digital portfolio presented online which talks about Analogue photography, one of the oldest yet most aesthetically pleasing form of photography.

Contents Featuring conversations, photo galleries and experiments, the website is a visual treat.

Drishtikone 2020

Nikita Sachdev, 27

PGFC, New Delhi www.behance.net/nikitasachdev1

Outline

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The aim of this project is to create an animated film on ‘Fashion and mental health during lockdown’ for Gen-Z and Millennial on the Stages of lockdown with motion graphics that makes information easy to process for them. It would also allow them to have better emotional connect with the designer’s idea and they would find it more relatable. A film that gives us an insight on the stages of lockdown that all of us go through. Whether you are working from home or stepping out for groceries, dressing up has always been a major part of your routine.

You do not have to spend the day in those boring pyjamas or lying in bed all day. Also, to keep your mind healthy during the lockdown psychologists suggest that dressing up can boost your mental health.

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After Effects of Lockdown

Concept Amidst the lockdown, dressing up can have a positive impact on your mental health.

Design Idea A film that gives us an insight on the stages of lockdown that all of us go through.​

Drishtikone 2020

Pakhi Tiwari, 22

PGFC, New Delhi www.behance.net/Pakhitiwari

Outline The Study of typefaces is known as typography which is a large section in today’s world. It’s a part of our daily life now and helps to shape people perception about many topics. On the other hand, Fashion Branding, has become another very influential field in terms of cultural trends of the 21st century.

This Study connects the two phenomena and explores their direct interaction by researching the role of typography in Fashion Branding in general and in the context of the main fields of the fashion industry. This project culminated in creation of brand dockets for popular fashion brands of the world.

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Typography & Re-branding

Purpose Understanding of the right way of doing typography in fashion branding by comparing and exploring the successful brands of such collaboration and refining their methods of approach.

Drishtikone 2020

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Remya Ramesh, 23

PGFC, New Delhi www.behance.net/remya27719a387

Outline Dance is one of the oldest forms of communication. And the classical dance forms of India form a solid base for our rich cultural tradition.

Somehow, in our millennia of journey in this subcontinent, we seem to have lost touch with some of those dance forms. This project aims to study about the semiotics in the traditional performing art form of Kerala i.e., Koodiyattam. In the context of the above my paper will particularly look at how Aharya (comprising makeup, ornaments, and other aspects of the stage craft) influence the communication in this ancient performing art. The final deliverable is a beautiful website with the fusion of different digital recording techniques including illustrations, videos and long form primary articles that talk about the art form in detail.

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Mudra

About Mudra is a digital portfolio presented online, which portrays Koodiyattam, India’s oldest living Sanskrit theatre. Featuring deep dive interviews, photo stories and films making, the website is a visual treat.

Ideation Semiotics in Koodiyattam and influence of Aharya in communication.

Drishtikone 2020 Sakshi Raj, 26

PGFC, New Delhi www.behance.net/SAKSHIRAJ

Outline

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This exploratory research is about understanding how graphics can voice an opinion in fashion industry which is standing for a cause through their graphics and illustration. The use of graphics in different forms and its way of communication through various platforms. A simple way of spreading the through or concern regarding a social cause or social issue which is understood by the people easily. When we look at visual form of narrative, it tends to trickle down into various parts of our lives, such as our mental state, to our thought process. When we see the way the fashion industry is contributing for a good deed by their design solution, it gives a peak into their lives and mindsets who are concerned for the society. With the growth of social media the brand presence is prevailing everywhere.

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Buckle Down

Design Graphics is used in various ways by the designers and brands to cater their collection, campaign or thought behind the design to the people.

Aim Reviewing the effectiveness and impact graphic is creating in reaching out to people is spreading the social cause or awareness.

Drishtikone 2020

Samira Aneja, 23

PGFC, New Delhi www.behance.net/samiraanejdfc3

Outline

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The project aims at developing a virtual exhibition showcasing a photo-series illustrating size inclusivity (plus size, petite, short). It would include people who have been out casted earlier by the fashion industry according to their size or are still being. Besides, the photo series would be a juxtaposition of images, which would represent how they are being outcasted or how they are being included. The photographs would focus on the bones and folds of the person present in the picture. Also, the photo-series would be supported by personal stories of people featuring in the photos.

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Ta n d e m

Conclusion Size inclusivity in international fashion brands in India is not a trend, it is here to stay.

Design Proposal The photo series represents how people are being out casted or how they are being included.

Drishtikone 2020

Shivani Jaggi, 23

PGFC, New Delhi www.behance.net/shivanijaggi

Outline To investigate style statements of iconic film characters in Bollywood. The film industry in India, formerly known as Costumes have played an important role in the formation of characters on screen as well as the way they are portrayed. Celebrities influence fashion and have been figures of emulation. The study is focused on the reference years 200020 assessing the character and costumes of female protagonists in six Bollywood movies and their social influence. The project also investigates Instagram as a channel of communication of Bollywood fashion trends and style statements of iconic film characters in Bollywood that set fashion trends.

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The Bollywood Costume

Study With the advent of digital media, the influence of celebrity influence on fashion has increased with the way fashion trends have an impact on society.

Drishtikone 2020

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Shivani Tuteja, 23

PGFC, New Delhi www.behance.net/shivanituteja1

Outline The fashion industry is already among one of the most polluting industries in the world and there is no question that changes are needed. More and more companies choose to work towards controlling sustainability in the clothing supply chain, and there are various reasons and ways to do it, knowing about the sustainable practice being used. The objective of this project is to aware people about sustainable practice being used by the Indian brands in apparel industry and also study about the budding fashion brands and their contribution towards sustainability.

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Ecoknow Conclusion Fashion is the second largest industry which is polluting the environment and it need to get stopped as earliest as possible, so sustainable practices are some-thing that can bring the change if people are pretty much aware about it.

About Ecoknow makes you think how you can contribute to the environment by using sustainable practices.

Drishtikone 2020 Sneha Rajpurohit, 30

PGFC, New Delhi www.behance.net/rajpurohitsneha

Outline

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Are gender stereotypes still prevalent in advertisements’? Do they play any significant role in making generic notions of society? This project focuses on an exploratory research and communication to know if regressive ads have any effect on consumer’s purchasing decision?

Wht advertisers continue to create sexist and regressive content is the primary focus of this study which led to the final outcome of the research. A social media (Instagram) handle was created to increase awareness by challenging societal norms. To reach out to maximum number of people this was done in a meme style so that shareability is high. To call out the ads that makes stereotypical ads in a fun and light-hearted way.

The final design is to spread a message to create awareness and to entertain.

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Original Thought

Research To understand are gender stereotypes still prevalent in advertisements.

Study With the emergence of women as a strong and financially independent consumer, there is a change in the way women are perceived in ads, but there are still miles to go.

Drishtikone 2020

Postgraduate in Fashion Communication (Mumbai)

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Drishtikone 2020

Gayatri Guha, 22

PGFC, Mumbai www.behance.net/gayatriguha01

Outline The fashion industry is the second-largest polluter in the world just after the oil industry.

And the environmental damage is increasing as the industry grows. However, there are solutions and alternatives to mitigate these problems.

There are some brands who have taken an initiative to practice sustainability. And some are succeeding too. The other initiative lies in building an awareness and willingness among the consumers to change. There is an estimated 1.3 billion people in India and with that there is an increase in the amount of post-consumer textile waste. And research and surveys say that as the population is increasing the consumption will also increase. Limited studies have been carried when it comes to the topic of recycling, up cycling and reuse regarding sustainable fashion.

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Te n a b l e Fa s h i o n

Aim The three main aim of our website is to give platform to Indian Sustainable brands, give a place to consumers where we guarantee 100% sustainable products and a place of interaction or education about Sustainability.

Drishtikone 2020

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Aishwarya Ghamande, 23

PGFC, Mumbai www.behance.net/aishwarghamand1

Outline Better education, technological improvement, and advances in science and economic growth have raised the standard of living globally. The world is increasingly moving towards visual media and representation of self is highly observed. This project primarily revolves around the male makeup industry. With increased purchasing power & influence of media, people are made more conscious of beauty, hygiene, and a better lifestyle. Makeup is a form of self-expression for individuals and there is a need for it to be genderless and being accepted worldwide.

Furthermore, due to the changing gender roles, men started using cosmetic products increasingly. As a result, the beauty industry has flourished enormously.

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M O N S I E U R C O L L E CT I V E

About us A pit stop curated to serve all the men and their grooming needs. A forum to discuss all beauty related concerns

Forum 24-hour chat service with expert advice from professionals in the industry.

Informative videos with beauty and grooming updates from all over the world.

Drishtikone 2020 Tushara Kothapally, 23

PGFC, Mumbai www.behance.net/tusharakothapa

Outline

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The current impact of the accelerating climate change is all the evidence we need to link the growth of industrialisation and our mass consumerism to global warming. By 2050, the fashion industry is expected to use up to a quarter of the world’s carbon budget. Now, more than ever, fashion industry is put in a position where it should take the responsibility and make some radical changes to its working structure like using clean energy, regulating their carbon emissions, carbon footprints and water footprints. With the next generation consumers, Gen Z, being very vocal and involved in bringing a change in the world- there is a behavioural change in their purchase patterns friendly and have lesser carbon footprint. But the lack of proper information and tools about sustainability is very misleading and confusing to the consumers thereby affecting the brands’ reputations due to the wavering trust of the consumers. This study aims to understand the importance of transparency and the truth behind the ‘green’ commitments, the efficacy of ecolabelling, greenwashing in the fashion landscape and accessibility of this eco-information to the consumer.

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EcoEdit

About the App ‘EcoEdit’ is a selection of brands and their environment impact data for the consumers to look at and make better purchase decisions.

Ideation It is an idea that was concieved in the light of realisation that the fashion industry has an undeniable role in climate change.

Drishtikone 2020

Akshita Mundhra, 23

PGFC, Mumbai www.behance.net/akshitamundhra

Outline

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The speed at which the “next-gen” social media platforms are cropping up across the continent makes it the top agenda for all business firms today. Marketing Executives, Researchers and Consultants all are trying very hard to find out the ways in which a brand can make maximum use of different social media platforms. Fashion industry is one of the most dynamic businesses and the only way to keep up in the most convenient and cheapest form is the social media. At the same time, fashion and beauty industry gives people illusionary images to stimulate consumption, while it also affects people’s image of themselves.

This study aims to understand the influence of social media campaigns on personal identity of fashion consumers in regard to body acceptance, gender roles, self-expression and thereby coming up with solutions to make these platforms authentic and transparent and healthier for the audience.

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A&M

Aim To give men and women an expression to celebrate their bodies.

Narrative The core narrative goes beyond breaking stereotypes, instead driving home the focus on recognizing the beauty in ‘imperfections’​

Drishtikone 2020

Pankhuri Srivastava, 23

PGFC, Mumbai www.behance.net/pankhudshrivas

Outline Cinema has been considered as a mirror image of our society, and influential enough to bring a change. The background, script, character building, music, screenplay , art direction will address something or other related to fashion and styling which ultimately help in building up a character in the most promising way which communicates to the audience in the best way possible. The increasing growth on the internet has also increased the level of interaction, keeping it real.

Bollywood has also evolved in terms of the kind of movies they make. The narrative of Bollywood cinema had become more realistic and acceptable.

This project throws light on films which have realistic approaches towards building a character through its fashion and styling from 2010-2020.

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Put It Together

Design Brief The motive of this film will be to create more awareness through fun stories and depiction of characters amongst the new generation and to make the more educated about what goes behind a character’s development in terms of styling

Drishtikone 2020

Undergraduate in Fashion Media Communication (Mumbai)

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Drishtikone 2020 Aashi Jajodia, 22

UGFMC, Mumbai www.behance.net/aashijajodia1

Abstract

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Relationship between fashion and music has played an important role in fashion industry.

Music has been a great influence in recent and historical times. Musicians have their own signature style which works as an influencer on trends. The Youth follows that music icons style and create their own style which becomes the youth sub-culture. fashion brands/designers creates collection from getting inspire from them,. Even musicians are collaborated with brands to showcase their collection in the name of promotion. It is important

to note that fashion and Music plays a very significantrole with each other. My research topic is to study the impact of style statement of music icons on fashion industry.

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S O LO I S T S T Y L E G E E K

About the book Boost your wordrobe and attitude by creating your own style from getting inspiration from Music icons.

Hip Hop & Hard Rock Music

Drriisshhttiikkoonnee 22002200 D

Drithi Mehra, 21

UGFMC, Mumbai www.behance.net/dhrutimehra/projects

Abstract

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The main aim of the project was to study the fast fashion industry and the harm it does to our environment and human resources. What is making the consumers shop more than they need? This explored how the industry works and its need and importance in the fashion industry. It focuses on the various retail seasons in the fashion industry and how the number of cycles is increasing rapidly because of the ‘see now, buy now’ fast fashion trend which ahead is leading to over consumerism.

Social media has helped this industry to grow and a majority of people aren’t aware about the true cost of the clothes that they wear, and hence it leads to them buying more than they need, without giving a second thought. After research on the inferences laid came my design solution; which is to make people aware about the truth behind the clothes, the environmental and human cost of the garments and that the garment isn’t just as cheap as they dollars you pay for it.

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The Human and Environmental C o s t o f Fa s h i o n

Wash less and Air Dry

Forever Love Just as much as you loved your clothes when you bought them, love them the same later too, value them and care for them! Also care for the environment, and avoid washing your clothes too often!

Drishtikone 2020 Hasanthi Duvvuri, 21

UGFMC, Mumbai hasanthi.wixsite.com/stylecase

Outline

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With Artificial Intelligence (AI) becoming an added value to major global economies, consumers are now using this new-found technology to not only make work simpler but also more efficient. With services like mirrors to show how one might look in a particular dress and products like digital fashion model, Shudu, AI has certainly dipped its toes in the fashion industry, making it not only more customer friendly but also improving efficiency for major fashion brands. AI has worked its way through the media and entertainment industry too.

This Project talks about the different ways in which AI and fashion media can establish a relationship where both them work hand in hand and benefit the fashion industry in. various aspects like content creation, customer interaction and new ways of product launching.

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Stylecase

About Scope of Artificial Intelligence in Fashion Media for Content Creation.

The App Prototype for an artificial intelligence enabled styling app for content creators.

The app is a one stop shop solution for any styling, photography or social media needs for content creators, giving them style on the go, without any fuss of carrying a luggage.

Drishtikone 2020

Nikhil Raj, 23

UGFMC, Mumbai www.behance.net/nikkiraaj92b95

Outline

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The idea of this project comes from trying to include gamification in branding. The mission is to democratize branding companies which making premium gamification techniques that are accessible and affordable to either single companies or even organisations worldwide.

The idea is based on a childhood game of Treasure Hunt – which can help a brand’s visibility in different parts of the city physically. It also boost the customer engagement with the brand. This idea strives to balance usability, simplicity, and fit to purposes solution, paired with robustness and strong potential.

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Trial Room Play Wings Marketing Agency

Mission Our mission is to democratize branding companies which making premium gamification techniques that accessible and affordable to any single company or organisation worldwide.

About An online Company for marketing inside games WINGs Marketing Agency and Tagline Your brand wingman.

Drishtikone 2020

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Nishi Jain, 21

UGFMC, Mumbai www.behance.net/nishijain2

Outline Fashion and art share a harmonious relationship and designers creatively extract their inspirations from paintings, installations and art movements. Fashion and accessory designers have incorporated famous art works in their collection making it more fascinating and giving them a contemporary twist. This kind of fashion is termed as wearable art. It is interesting to see how these designers and artist collaborations have influenced the fashion industry. Brands and designer labels showcase their art-fashion collection on the runway fashion show and then the trend spotting game starts. My project attempts to analyse and study the art inspired fashion and it’s representation through communication media.

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Art Cam

About Art inspired fashion and it’s representation through communication media

Art inspired Face Cam.

Drishtikone 2020 Rutuja Suhas Bhatambarekar, 22 UGFMC, Mumbai www.behance.net/rutujaa0952f51

Outline

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The aim of this project is to study the role of costumes in a film’s narrative with specific reference to Bollywood films. How do costumes help in promoting the films and how do they become a tool of communication in low and high budget films? These representations influence the masses and the fashion market. The objective also focuses on the portrayal of characters through the costumes while also understanding how the audience perceive it. Unlike Hollywood, archiving this costumes systematically and referring them whenever needed is difficult for the costume designers in in the Indian Film Industry. This led to a design of a website focusing on archives of this costumes from the films through the galleries containing exclusive pictures, interviews with the costume designers and film makers.

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Cosgoss

Did you know?

It took two weeks to make the dress which Aishwarya Rai Bachchan wore in the song Udi Teri Aakhon Se it was heavily layered with lace and different fabrics and shades of black and some were shaded from a lighter red to a darker red.

Drishtikone 2020

Priyanka Chaudhary, 21

UGFMC, Mumbai www.behance.net/artxlensbypri

Outline

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The project is a study of the increasing infiltration of the sportswear market into the fashion market and vice-versa. Causes of this infiltration and what effects it has had so far, effects it will have in the future upon the market and people’s lives and how both the markets are benefitting and thriving with the birth of an athletic inspired lifestyle every day. There is an influence of active, athletic-wear inspired lifestyle and athleisure on people specifically towards gender equality with the emergence of gender neutral clothing in athleisure, sneakers among others.

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Gen Equals

About Generation Equals or Gen Equals offers trendy and powerful sneakers designs for all genders who believe in changing the world for good, through their actions and who stand up for equal rights.

Did you know?

According to the Ellen MacArthur Foundation, the fashion world produces about 53 million tons of fiber every year. More than 70 percent of that ends up in landfills or on bonfires. Less than 1 percent is reused to make new clothes or footwear.

Drishtikone 2020

Sakshi Rajeev Kore, 22

UGFMC, Mumbai www.behance.net/sakshikore

Outline New media has certainly reshaped the society, providing employment to thousands, proving to be a successful source of income and a platform to launch oneself. It has given birth to influencer marketing, which has almost overnight changed how companies and brands make sales, and how consumers make purchases. It has shifted the focus from celebrities as endorsers to digital content creators. Content creators also popularly referred to as digital or social media influencers have unfolded a global culture whose keystones are relatability and proximity. While the case with the industry is such, it is important to note that brand and influencer relationships are relevant in terms of identity, style and target.

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Social Whisperer

Services Keeping aesthetics and engagement as the core, our creative team goes all out in creating content for your campaigns that meticulously spells out your narrative with a stylish flare.

Drishtikone 2020

PUBLICATION DESIGNERS Harsh Bajwa | Pawni Khannaa Shruti Chawla | Vanshika Gupta MENTOR Gaurangana Sood Listen to our Podcasts on

www.youtube.com/channel/UC6p579gHQeN-cQ8IlpVVCdg pearlacademy.com/voiceofpearl/ MENTOR Saher Motiwala

VIDEO EDITOR Prateek Chauhan

COORDINATOR Shreya Gupta

Check out our students work on instagram.com/fashion.nuggets

MENTOR Aparna Mudi

DESIGNERS Rushil Pradhan Apoorva Saxena

COORDINATORS

Sohaya Gill Kamya Gupta