Dristikone 2020 - Media Communication - Graduation Book

WORKS OF UNDERGRADUATE IN JOURNALISM AND MASS MEDIA & POSTGRADUATE DIPLOMA IN MEDIA AND COMMUNICATION

School of Contemporary Media

WORKS OF UNDERGRADUATE IN JOURNALISM AND MASS MEDIA & POSTGRADUATE DIPLOMA IN MEDIA AND COMMUNICATION

Drishtikone 2020

PRESIDENT’S NOTE

Being a creative media person comes with a thirst to accomplish the unimaginable, to dream the unthinkable, to create the impossible, to be a name to reckon or simply put – To Be Somebody. This journey to ‘Be Somebody’ is not going to be easy and I’d like to give you a few pointers to help you along the way.

Be Courageous because you joined Pearl Academy knowing that you didn’t want to be a part of the crowd – but took that risk – the risk to be somebody. Keep that courage going. Albert Einstein said – The person with big dreams is more powerful than the person with all the facts.

Be Alive. Ask yourself not just what the world needs, ask yourself what makes you come alive. Because the world needs people who have come alive. Remember, you are talented, hard working, gifted achievers with a proven track record and the Pearl Brand to back you – You can do anything.

Be Inclusive. In thought, in deed, at work, at play. Share each small win, every great victory with all who contributed. Use position and power to build more opportunity for those who have less. Choose to use your status and influence to raise your voice on behalf of those who have no voice.

Be Happy. Exude joy. May that happiness show in you, in your family, your team and your community.

And most importantly, Be Yourself. You have a unique gift to offer to this world. Be true to yourself, be kind to yourself, read and learn about everything that interests you and keep away from people who bring you down. When you treat yourself kindly and respect the uniqueness of those around you, you will be giving this world an amazing gift... YOU! The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problem.

Best wishes Nandita Abraham

Nothing could be a happier occasion in the life of a teacher than the fact that his students are finished with one part of their journey of life and are going into the next, fully prepared to be successful! Nothing could be a sadder occasion either; to know that those whom we taught for years, lived with in the same campus for years, who almost became part of our extended family are now leaving us and will find new friends, new colleagues, new extended families.

So it is with mixed feelings that I bid you farewell. Go forth, grow, thrive. The world is your oyster! Always remember, its your life, your career, your future and your success, don’t let anyone take that away from you!

We’ve done our best to open your minds, to create a sense of independence in you, to allow you the freedom to think independently, to grow creatively, and to be complete.

I have been with you but a short while, I can only say God Bless and all of us at Pearl will always be there for you, and we will always be proud of your achievements.

DEAN’S NOTE

Be fearless in taking decisions, your education, your knowledge and your integrity will stand you in good stead. Don’t be afraid to make mistakes; in fact embrace them and learn from them. Do not bow down to wrong practices; I chose a path in industry with integrity, and though there were many difficulties, temptations and naysayers, I stuck it out and won!

You will too!

Viveck Vaswani

Dear stars of 2020!

Even before I could realize, the final year just flew by and here you all are graduating.

It was with a sense of pride when I sat through your juries as you have elevated fashion and media sojourns to new heights, strived to perform and succeeded against all odds.

You have received special mentions and comments from your external jurors and special guests – Award-winning filmmaker Ananth Mahadevan, Celebrity film critic Mayank Shekhar, ad-guru Bharat Dabholkar, well-known fashion critic Meher Castelino, Managing Editor Filmfare magazine Farhana Farook, Brand Consultant Shubho Sengupta and Consultant for Urban Art Commission Alpana Khare.

Remember, this may be the end of your formal academic journey but it is actually the beginning of your personal, independent and professional one. Just be patient, do not look for instant gratification and try not to compare yourself with your peers because your journey will be unique to only you, no one else.

Wish you all the best my superstars!

Best wishes Meha Jayaswal

HOD’S NOTE

FA C U LT Y MEMBERS Viveck Vaswani

Dean

Meha Jayaswal

Head of Department

Saher Motiwala

Course Leader, UG Journalism and Mass Media, Delhi

Susmita Mukherjee

Course Leader, PG Diploma in Media and Communication, Delhi

Anand Bhisey

Mentor

Anita Bora

Mentor

Anuj Lall

Mentor

Aparna Mudi

Mentor

Asheesh Saini

Mentor

Asmita Agarwal

Mentor

Devinder Kumar

Lab Incharge

John Edward S

Mentor

Gaurangana Sood

Mentor

Hitesh Mothwani Madhumita Ghosh

Mentor Mentor

Maneesh Aggarwal

Mentor

Mukund Somvanshi

Lab Incharge

Nishith Mehta

Mentor

Pawan Kumar

Lab Incharge

Prachi Garge Prateek Chauhan

Mentor Lab Incharge

Pritesh Rao

Mentor

Priya Sugathan

Mentor

Ramesh Tahiliani

Mentor

Rohit Dhingra

Mentor

Sharmila Katre

Mentor

Smriti Singh

Mentor

Sonika Tewari

Mentor

Swikriti Rajpal

Mentor

Zahurul Hasan

Mentor

UGJMM

Mahima Hasija Punya Aneja Swati Luthra

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12 14 16 PGDMC

Riddhika Jain Prakriti Saxena Muskaan Bhatia Kritika Bansal Khushi Jain Akash Chaturvedi Aishani Varma Ridhima Gupta

Undergraduate in Journalism And Mass Media

Drishtikone 2020 Mahima Hasija, 21

UGJMM, New Delhi mahimahasija99.wixsite.com/portfolio

Outline

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‘Swings of Life’ is an anthology of inspirational poems and prose written by Mahima Hasija. In this book, the author talks about the various phases and how we enjoy these swings of life.

Despite obstacles and hurdles, most of us find the strength within us to overcome challenges.

The writer unwraps her thoughts and emotions and writes about innumerable experiences as we swing back and forth, between ups and downs as we traverse this journey of life.​ She laid out a plan to promote the book through social media including different pre and post event sessions online with the actual launch, so as to create a hype amongst the audience.

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Swings of Life

About In this book, the author talks about the different phases of life and going through them as a young adult.

Pre- event and Post-event Conversations on social media to create hype amongst Audiences

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Punya Aneja, 21

UGJMM, New Delhi punya11713.wixsite.com/mysite-2

Outline SCANTO SEE FINAL PROJECT

‘Galleria’ is a board game in which, players roll two sixsided dice to move around the game board, buying and trading categories of advertisements, and developing them with Ad agencies. Players collect rent from their opponents, with the goal being to drive them into bankruptcy.​

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Galleria

Community Chest Community chest will educate you on the facts that how advertisements influence Preteens.

Board 11 categories of advertisements that players can buy in order to build their ad agencies

Drishtikone 2020 Swati Luthra, 21

UGJMM, New Delhi swatiluthrabusines.wixsite.com/ swatiportfolio

Outline An advocacy campaign to promote news literacy amongst the audiences for TV new son Twitter. News Literacy: “News literacy is the acquisition of 21st-century, criticalthinking skills for analyzing and judging the reliability of news and information, differentiating among facts, opinions and assertions in the media we consume, create and distribute.

SCANTO SEE FINAL PROJECT

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News Literate

#becomenewsliterate A news literacy campaign: to educate people and help them become good news consumers.

Don’t follow the herd, fact-check before you share!

Drishtikone 2020

Postgraduate Diploma In Media And Communication

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Drishtikone 2020 Riddhika Jain, 26

PGDMC, New Delhi riddhikajain.weebly.com

Outline

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Print media in India seems to be doing pretty well and bucking the global trend of decline in circulation. India has around 60000 newspapers in 22 languages and the numbers are growing also in circulation. It is indeed questionable how Indian print media is doing so well while its counterparts are on a verge of complete failure.

The answer can be found in the fact that India is called a developing or rising economy.

Research shows many reasons that may depict that the Indian print media is not that vulnerable to internet as many of its counterparts in the west. The conclusion is in the better of the Indian print media to start working on its strengths and tackle the internet threat before it’s too late.

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The Future of Print Media

The Vernacular Print Industry – It is still a strong market owing to India’s large and growing middle class population. It will be a long time before online content in vernacular language becomes popular.

Solution The identity of the newspaper needs to be established more than just that of a news medium by being more interactive and work on content that helps shape public opinion.

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Prakriti Saxena, 23

PGDMC, New Delhi www.behance.net/prakritisaxena

Outline

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The Walt Disney Company is one of the most widely recognised media houses all across the globe. Disney has been making an emotional imprint on people’s lives for almost a century. The company has continually expanded itself since it was first founded in 1923 as an animation studio. Along with animation movies and theme parks, Disney has involved itself with more media opportunities such as television, music, live action films and distribution, and merchandise and products. The Walt Disney Company has developed a brand with such positive equity that it has become a premiere leader in the family entertainment industry. Disney has cultivated a brand of high customer service with family values relating to goodness, kindness, and innocence for children.

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Magic of the Mouse: The Success of Disney’s Global Strategy for its Theme Parks and Resorts “So it begins” In November 1928, Disney created its very first cartoon called the Steamboat Willie, introducing the world to Mickey and Minnie Mouse.

More local less global in Paris and Shanghai After applying better glocalisation in a flop theme park in Paris, Disney managed profits. Leading to the formation of its best theme park in Shanghai.

Drishtikone 2020

Muskaan Bhatia, 23

PGDMC, New Delhi muskaanbhatia08.wordpress.com

Outline The rise of social media has been massive and it affects the whole of the society at the same time to all the persons of different countries equally. One of it’s aspects of change is the introduction of self-branding through social media platforms which gave birth of micro-celebrities, which after doing this research paper, I feel are, small celebrities famous for their content and lifestyle that they portray on social media platforms. However, with such a portrayal comes a profit inducing task which is fulfilled by companies that merge their brand identity with micro-celebrities just as they did with celebrity endorsement, and give their brand a smaller nice community to target.

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The Self Branding of Micro Celebrities

New Celebs Instagram has created a new type of celebrity known as “micro-celebrities� and has increased their visibility tremendously.

Drishtikone 2020

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Kritika Bansal, 23

PGDMC, New Delhi workofkritika.weebly.com

Outline Advertising is a critical component of marketing mix with a motive to sell any product or service. An average consumer is exposed to a high volume of advertisements in his/her daily life, which has made harder for the brands to reach out their target audience effectively. The primary objective of advertising is to grab consumers’ attention and create a long-lasting impression on its audience. As sometimes people remember the story of the advertisement instead of the brand.

Customer needs and requirements play a dynamic role in the market which leads to the brand’s success. This has made important for brands to create a permanent space or memory into consumers’ mind.

These emotional appeals have entirely transformed the way marketeers promote and sell their products or services. Emotional advertising further helps in long term investment.

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Emotional appeal advertisments build stronger consumer relationship

Anger This emotion helps in waking viewers up and spur action, as people usually become angry when they see injustice.

Disgust It is a strong negative feeling of disapproval; sometimes people feel it for certain things that orders do, or the way they do.

Drishtikone 2020 Khushi Jain, 25

PGDMC, New Delhi

Outline

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The raise in technology provides good opportunities to the retailer to reach out its target audience in much faster, easier and in economic way. The simulate of purchasing products or services through the internet.

Online shopping is the activity or action of buying products or services over the Internet.

It means going online, landing on a seller’s website, selecting something, and arranging for its delivery. The buyer either pays for the good or service online with a credit or debit card or upon delivery. Now a day the internet holds the awareness of retail market.

Millions and millions of people shop online.

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Brands are successfully growing consumer loyalty & customer engagement through online shopping experiences Scope The consumers in today’s period have not only many stores choice, but they also have a wide ranging variety of channels to choose from. With the start of many channels and a nonstop raise in the competition among channels.

Time Saving time is one of the most powerful factors in online shopping. Time is the main resource that consumers spend when they purchase online or in traditional stores.

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Akash Chaturvedi, 22 PGDMC, New Delhi

Outline

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Product placement is a prominent type of “hybrid message�, done by the brands for their products or ] services. It involves pay to place branded products(brand name, logo, product) in the mass media content productions such as movies, TV shows, music videos, in order to fulfill its promotional goals. (steortz,1987 Karrh,1998). The brands are still not that much effective in creating long term brand recall for their products through films in India. The brands are still lacking in creating impact and contribute to the story. Although filmmakers and producers are improving their creative aesthetics through incorporating multiple brands in the content, and adding more realism in the fictionally created universe or story.

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In film branding and product placement Conclusion Audience now get more associated with the movie and the brand if the characters appear with the preferred product or brand.

Brand Attitude Brands have now become more organised and wellintegrated in the roles with respect to the editorial context in various media.

Drishtikone 2020

Aishani Varma, 24

PGDMC, New Delhi www.behance.net/aishanivarma

Outline Social media was initiated as a platform for socializing and interaction. It has slowly emerged as one of the mediums for business and brand communication. The effect of social media in regard to advertising and promotion has transcended itself across boundaries. A few studies have also cited that word of mouth has a significant impact on consumers as its based on a more authentic source. Some brands are already doing extremely well in respect to digital and influencer marketing. FMCG brands have a very good scope for influencer marketing.

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Use of social media for Influencer marketing of FMCG BRANDS

Scope Social media is no longer a new aspect and is still trending and evolving in its own way. This study demonstrates the links between social media and influencer marketing of basic FMCG products.

Drishtikone 2020

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Ridhima Gupta, 22

PGDMC, New Delhi ridhimagupta.weebly.com

Outline The market has always been ever-changing. There has been a wave of growth where me moved from the barter system to the digitisation today. In the middle of the two extremes, there has a rapid developments of two main aspects of market: Standardisation and personalisation. Here standardisation have been around since ages whereas personalisation has been defined in the recent trends followed by the marketers. According to the research, we came to know how the markets with either standardised goods or personalise goods can perform. We also focused on the variable degree functions with both standardised and personalised experiences. The research empirically proved the existence of a relationship between standardisation and personalisation. Then later on, moved towards the consumer’s preference of the same to add an aspect of consumer on this empirical existence.

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Brands require personalised or customised products and services

Conclusion Any brand following the diagram below can flourish and reach out to their goals with maximum profits.

Scope

The research will help brands to gain an insight on the current trend of personalisation.

Drishtikone 2020

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