Q:
7
What was the process for changing the tagline?
From the start of the process, we wanted to make
members across the globe. Hundreds of members,
sure the proper amount of focus was put on this
spanning a wide range of nationalities and ages,
change, as altering the spoken objective of a
told us what ideas they wanted to see represented
100-plus year organization isn’t something you
in our messaging. We used that feedback and
do without forethought. Through the work of a
refined those responses into “Developing Leaders
specialized committee, JCI’s leadership surveyed
for a Changing World.”
Q:
What is the significance of JCI’s new tagline?
Some of the most dedicated and passionate
business or solve a serious global issue, if they
leaders in the world come from JCI, and the tagline
aren’t a successful, well-rounded individual,
celebrates that. It provides clarity to JCI’s purpose
accomplishing those goals will be challenging. It
as a forward-thinking, personal development
will take grit, experience and above all, leadership.
opportunity. Our members are active in their
This is why JCI doesn’t specialize in a single,
communities, engaged in the world of business
narrow lane. We don’t only have a philanthropic
and invested in elevating those around them. This
arm, and we don’t only talk about the values of
new message reflects this reality, and accurately
entrepreneurship. The main value of JCI is the
states what JCI will provide for new members.
balanced development our members receive.
We’ll prepare them for the future, to lead in
Stating that clearly is the first step to bringing
whatever path they choose.
aboard a new wave, a new generation, of members
It doesn’t matter if they want to run a successful
ready to undergo their own personal growth.
Q:
During your tenure, JCI also began refocusing its purpose on Four Areas of Opportunity: Individual Development, Business and Entrepreneurship, Community Action and International Cooperation. What is the significance of these areas?
One of the main draws JCI has for both its new
building blocks to ascend to the next level of
and longtime members is the way it encourages
professionalism and leadership, and in turn, this
growth in those who take part in the organization.
growth will feed back into JCI as our members put
But something has to be clear: we aren’t a
their abilities into the organization. And through
training organization. People don’t come to us
developing our JCI Senator and Ambassadors
for something as simple as education or minor
programs, we’ll retain the abilities of those folks
skills development. We aren’t here to serve as a
who’ve worked hard to develop that expertise and
bullet point on a resume. We better our members,
skill for years after they move on from JCI. These
enhance them, mold them into young leaders that
are the four pillars at the core of good leaders,
can tackle an unpredictable future. JCI has always
responsible world citizens, caring family members
aimed for a holistic approach to personal growth,
and dynamic entrepreneurs, and we want our
and we aren’t satisfied with only adding a few
members to be all four of those things. We’re
skills to our members’ repertoires.
asking a lot of our JCI members, because nothing
This is where the Four Areas of Opportunities
worth having comes easily, and no meaningful
become important. We give our members the
personal growth is free.
